Category health

New Delhi, July 28, 2025 — In a landmark step toward transforming mental healthcare, nwnt.ai, in collaboration with the eMental Health International Collaborative (eMHIC), convened a high-level Expert Dialogue at The LaLiT Hotel, New Delhi. The forum brought together global leaders in mental health to champion routine emotional wellness screenings across schools, workplaces, and communities as a critical foundation for a mentally resilient India.

This bilateral dialogue focused on scalable, sustainable digital solutions tailored to India’s vast infrastructure and technological strength.

The panel featured key voices, including Professor Anil Thapliyal, CEO, eMHIC (New Zealand) & Dr. Sandeep Vohra, Founder Chairman nwnt.ai . The dialogue emphasized the need for user-first, tech-enabled strategies supported by robust policy and global best practices tailored for India’s diverse landscape.

Key Focus Areas Discussed:

• Making emotional wellness audits available across educational institutions and workplaces Training India’s mental health workforce in digital tools for early detection and intervention
• Leveraging India’s digital infrastructure to improve access to mental health information, screening, care, support and treatment across the vast geography of India
• Co-designing solutions with people who have lived mental health experience

“Digital mental health must work for everyone—especially those with lived experience, their families, and caregivers,” emphasized Professor Anil Thapliyal, CEO, eMHIC. “With mental health needs rising globally and access still limited, India’s unique combination of digital scale, tech innovation, and public readiness creates an unparalleled opportunity to build a safe, evidence-based, and inclusive mental health ecosystem. With collaborative policy, rigorous validation, and investment in workforce training, India can not only meet its own needs but set a global standard.”

“India has a real opportunity to lead the world in digital mental health—not just through innovation, but by ensuring emotional wellness screenings become as routine as physical checkups,” said Dr. Sandeep Vohra, Founder of nwnt.ai. “With rising mental health concerns and over 80% lacking timely access to care, early detection must be integrated into schools, workplaces, and communities. Our digital infrastructure gives us the tools—what we need now is action.”

Hyderabad, July 26, 2025 — Dry Eye is no longer an age-related condition—it is now rampant among screen users, warned Dr. C. Jagadesh Reddy, Cornea, Cataract & Refractive Surgeon and Founder of Pristine Eye Hospitals.

With growing concern over excessive screen time and its impact on eye health, Pristine Eye Hospitals is soon to launch the city’s first dedicated Centre of Excellence for Dry Eye, a state-of-the-art facility designed to address what Dr. Reddy calls a “lifestyle epidemic.” The Centre will be formally inaugurated on July 30 by Mr. Jayesh Ranjan, Special Chief Secretary, Telangana. Dr Reddy disclosed while addressing a press conference on Saturday at Pristine Hospitals in Madhapur.

Dry Eye Disease (DED), once seen predominantly in the elderly, is now emerging as a widespread lifestyle disorder among tech professionals and teenagers due to excessive screen use, said Dr Reddy.

“We are no longer dealing with a simple eye issue—Dry Eye is now a digital-age health crisis,” warned Dr. C. Jagadesh Reddy.

Centre of Excellence for Dry is the first-of-its-kind facility in Hyderabad

Located in the IT Hub of the city near Rayadurgam Metro Station, opposite Raheja Mindspace, the new Centre of Excellence for Dry Eye is equipped with World-Class Diagnostics: Tear Film Analyzer, Meibography, LipiView® Imaging; Advanced Therapies: LipiFlow®, IPL (Intense Pulsed Light), BlephEx™, MeiboFlow®, and Punctal Plugs; Personalized Eye Wellness Programs: For IT professionals, teenagers, and senior citizens and ‘Screen Smart’ Corporate Packages: Supporting workplace vision health.

Dr Reddy observed the condition as the Blink Crisis, which is putting Screenagers & Techies at Risk

Speaking on the occasion, Dr Reddy said that the recent studies show: 70% of IT professionals and 40% of urban teenagers report Dry Eye symptoms. 1 in 3 tech workers suffer from moderate to severe Dry Eye. Teenagers using screens for over 4 hours/day are twice as likely to develop DED

“From work to entertainment, education to social interaction—our lives revolve around various devices and screens,” Dr. Reddy said. “We’re blinking less, straining more, and ignoring the silent suffering of our eyes”. he added

Coinciding with the Centre’s inauguration, Pristine Vision Foundation, the hospital’s non-profit arm, is rolling out the “Blink Break” campaign—a city-wide awareness movement promoting digital eye health and early detection.

The campaign encourages the 20-20-20 Rule, according to which it is suggested that every 20 minutes, look 20 feet away for 20 seconds. People can do the Dry Eye Self-Test (OSDI) via the Pristine website. The campaign creates the need for preventive screening before symptoms worsen

The Foundation will also extend screening and care to underserved communities through outreach camps and mobile clinics, aiming for a future where no one loses vision due to preventable conditions.

Dry Eye Disease is underdiagnosed, often self-treated with OTC drops, or completely ignored. If it is left untreated, it can lead to chronic discomfort, corneal damage, and infections.

The Common causes for dry according to the experts, are due to reduced blinking (up to 60%) while using screens, prolonged air-conditioned indoor environments and poor ergonomics, posture, and prolonged contact lens use

“Dry Eye isn’t just a medical condition anymore—it’s a modern lifestyle disorder. Techies and ‘screenagers alike must become more mindful,” emphasised Dr. Reddy. “Our Centre is just the beginning—our goal is to spark a larger shift toward eye wellness in a screen-dominated world. It is not about the screen time, but it is about screen mindfulness, he said.

For more details, dry eye screening, or to join the Blink Break campaign, please visit www.pristineeyehospitals.com or call 90008 52020

A Timeless Ritual, Now in a New Look: Aroma Magic Relaunches Its Signature Essential Oils – Pure, Trusted, and Now More Elegant Than Ever

New Delhi, India, July 26, 2025: Blossom Kochhar Aroma Magic, the premier aromatherapy company in India, proudly announces the relaunch of its iconic range of Essential Oils, now presented in an all-new, elegant avatar.

While the look has evolved, the soul of the product remains unchanged—100% pure, therapeutic-grade essential oils, crafted with love, care, and nature’s finest extractions. Fifteen oils are now in new packaging of 10 ml each and include Lavender, Basil, Sandalwood, Rose, Neroli, Lemongrass, tea tree, Ylang ylang and more.

“Essential oils are said to be the soul of plants and highly concentrated molecules extracted from various parts of the plants like leaves, fruits, flowers and seeds. Our essential oils are more than just beauty or wellness products,” said Dr. Blossom Kochhar, Chairperson of Blossom Kochhar Group of Companies and pioneer of aromatherapy in India. “They have amazing abilities to calm, beautify, energise, balance and harmonise the human mind, body and soul. This relaunch is our way of celebrating their timelessness while giving them the look they deserve.”

Encased in premium dark glass bottles, encased in a protecive, colourful carton, the updated packaging preserves the oils’ natural potency, extending shelf life while ensuring each drop remains as effective as ever. These beloved essentials are ready to reclaim their place in daily wellness and beauty rituals. They are now travel friendly too.

What Makes Blossom Kochhar Aroma Magic Essential Oils Unique?

• 100% Pure and Natural – Free from additives, dilutions, or synthetics
• Therapeutic Grade – Supporting wellness of the mind, body, and soul
• Stored in Dark Glass Bottles – To retain efficacy and freshness
• Multipurpose Use – For skin, hair, home, and emotional balance
• Crafted with Conscious Care – Cruelty-free, eco-conscious, and rooted in aromatherapy expertise

The unbeatable Power of Essential Oils

Derived from the flowers, leaves, stems, and roots of plants, essential oils offer profound wellness and balancing properties. Inhaled aromas stimulate the limbic system—home to emotions and memory—while topical application gently supports physical relief and skin health. Each drop is a natural reminder of our deep connection to the earth and its intelligence.

A Daily Dose of Self-Care

Whether diffused for relaxation, blended into skincare, or carried for a mid-day lift, Aroma Magic Essential Oils bring wellness into every moment of life.

By Dr Bani Kumar Mitra, Founder & Chief Consultant, Abha Surgy Centre

The decision to pursue in-vitro fertilization (IVF) is often one of the most significant and emotional milestones in a couple’s journey to parenthood. Over the years, I have met many hopeful parents walking into the clinic with expectations, fears and a heart full of questions. IVF is not just a medical procedure it is a deeply personal experience that demands clarity, preparation and resilience.

Before taking the first step, here are a few essential truths every couple should know.

1. IVF is Not Always a Straight Road Set Realistic Expectations

The most common misconception about IVF is that it guarantees a pregnancy. While medical advancements have significantly improved success rates, they vary depending on age, underlying fertility conditions, and individual health factors. For women under 35, the average success rate per IVF cycle is around 40 – 45%, and it declines with age.It is important to understand that many couples may require multiple cycles, and each cycle comes with its own emotional and physical challenges. IVF is a process, not a promise. Walking into it with realistic expectations can help reduce disappointment and build emotional resilience.

2. Understand The Timeline – It Takes Time, Planning And Patience

Contrary to popular belief, IVF is not a single-day event. A typical IVF cycle spans four to six weeks, involving various stages from ovarian stimulation and egg retrieval to fertilization and embryo transfer.

Additionally, pre-IVF evaluations, such as hormonal profiling, semen analysis, ultrasound scans, and infectious disease screenings, may take time. If embryo freezing or genetic testing is involved, the timeline can be extended further.

Couples should plan their work schedules, travel commitments, and personal engagements accordingly. IVF requires availability, both emotionally and physically.

IVF involves medical, physical, emotional and financial preparation for the best optimised outcome (pregnancy rate, healthy mother and baby ) and it may take time in certain cases.

3. Know The Financial Implications – IVF Involves More Than Just One Cost

Cost is one of the most critical aspects to understand before starting IVF. While the base cost of a single cycle in India ranges between ₹1.2 to ₹2.5 lakhs, additional expenses for medications, embryo freezing, preimplantation genetic testing (PGT), or donor gametes can push the total significantly higher.

Many clinics offer packages or financing options, but it is important to get a clear, itemized estimate and understand what is included and what is not. Couples should also factor in the possibility of multiple cycles and potential travel or accommodation costs if they are coming from smaller towns.

4. Emotional Preparation Is Key – IVF Affects Mental Health Too

IVF can be physically demanding, but what is often overlooked is the emotional toll. The hormonal medications may cause mood swings, anxiety or fatigue. The wait between embryo transfer and pregnancy test often referred to as the “two-week wait”- can be mentally exhausting.

Moreover, coping with failed attempts can be heartbreaking. This is why psychological counselling and emotional support should be considered a part of the treatment plan, not an afterthought. Clinics with integrated counselling services, support groups, or mental health professionals can make a significant difference in a couple’s experience.

5. Communication Is Crucial – Between You And Your Partner And With Your Doctor

Open, honest communication between partners helps in managing expectations and sharing emotional burdens. It is equally vital to have transparent conversations with your fertility specialist. Don not hesitate to ask questions about protocols, risks, alternatives and long-term implications. Informed decisions come from informed discussions.

IVF is a life-changing journey that blends science with emotion, patience with perseverance. With the right knowledge, support, and expectations, couples can navigate it with strength and clarity. As a doctor, my role goes beyond prescribing medication—it includes preparing my patients for the journey, every step of the way.

Parenthood through IVF is not just about conceiving a child – it’s about embracing the process, trusting the science, and believing in the possibility of new beginnings.

Navi Mumbai: A 17-year-old young girl who had been silently battling painful menstrual problems, PCOS, and facial acne for 3 years finally found relief and renewed hope at StemRx Hospital, Navi Mumbai. Under the care of Dr Pradeep Mahajan, Regenerative Medicine Researcher and Founder of StemRx Hospital & Research Centre, the patient underwent a customized regenerative therapy that addressed not only the symptoms but also the root causes of her health challenges. Today, her life has taken a positive turn, with improved physical health and emotional well-being.

For years, Ms Sadhvi, a young girl, resident of Navi Mumbai, endured distressing monthly cycles, PCOS,and facial acne, where physical pain was accompanied by deep emotional strain. She also struggled with facial acne, and no weight loss made daily life more difficult. She visited multiple hospitals and doctors, but most treatments offered only short-term relief. Different medications and diagnoses left her confused and frustrated, and the painful and continuous monthly cycles drained her energy and confidence. Hence, she was unable to do her daily activities with ease and struggled each day. When hope was fading, she turned to StemRx Hospital in search of a different path to healing.

Dr Pradeep Mahajan, Regenerative Medicine Researcher & Founder of StemRx Hospital, said, “Women’s health issues, especially those related to menstruation and PCOS, are often misunderstood or not treated at their core. Our regenerative approach goes beyond symptom management. A multi-specialty evaluation looked into her hormonal imbalance, nutritional levels, cardiovascular health, and emotional stress. Instead of a quick fix, the team focused on identifying the root causes behind her persistent symptoms. We work at the cellular level to repair and restore. In her case, stem cell therapy helped control inflammation, improved hormonal balance, and supported healing in the reproductive system. The idea is to give the body the tools it needs to recover from within. When paired with emotional support and proper nutrition, the outcome can be life-changing.”

Dr Pradeep Mahajan further added, “What made her case special was how determined she was to understand her health and take part in the recovery process. After a detailed assessment, a cell-based therapy was advised, with full transparency and discussion with her. The regenerative treatment included stem cells and MDI treatment to heal damaged tissues and support her body’s recovery and regain energy. Our mission is to blend regenerative medicine with compassionate care to restore health, hope, and quality of life, especially for women facing gynecological and chronic health challenges. Today, she feels a renewed sense of peace and confidence. Her menstrual cycles are back to normal, her energy levels have improved, and she has lost weight drastically. Most importantly, she feels emotionally strong and supported.”

“There were days I couldn’t get out of bed without pain due to menses. Every month, I braced myself for the discomfort that never seemed to end. I was constantly tired, mentally drained, and the mood swings only made things worse. It felt like I was silently suffering, and no one understood what I was going through. Coming to StemRx changed that. For the first time, I felt truly heard, cared for, and supported. I thank Dr Mahajan and his team for giving me a second lease of life,” concluded the patient, Ms Sadhvi.

Dr. Shivani Chandan L, Consultant – Obstetrics & Gynaecology, Aster RV Hospital

Hysterectomy—the surgical removal of the uterus—is one of the most performed gynaecological surgeries in India. While it can be life-changing and necessary in specific medical situations, many women are undergoing this major surgery without being fully aware of safer, less invasive alternatives that could address their symptoms just as effectively.

The Rising Incidence of Hysterectomy in India

Recent studies and reports have shown a significant increase in the number of hysterectomies performed across India, including in women as young as their 30s. In many cases, surgeries are performed for conditions that are not life-threatening and may have been managed conservatively. This trend is concerning—not because hysterectomy is inappropriate, but because it may not always be necessary.

Why a Second Opinion Matters

A hysterectomy is a permanent procedure that ends a woman’s ability to menstruate and bear children. It also carries the usual risks associated with major surgery and may have long-term hormonal and psychological effects.
Before making such a major decision, it’s essential for women to be fully informed about all possible options. A second opinion provides a fresh, unbiased assessment of your condition and can empower you to make the best choice for your health and life goals.

Alternative Options You Should Know About

Not every case of fibroids, heavy menstrual bleeding, or adenomyosis requires the uterus to be removed. In fact, many conditions can be managed effectively through simpler, less invasive treatments:

1. Hormonal and Non-Hormonal Medications

For many women, medical therapy is the first line of management. Non-hormonal options such as tranexamic acid and NSAIDs can also provide significant symptom relief in select cases. Hormonal treatments like oral contraceptives or progesterone pills can reduce heavy menstrual bleeding and relieve pain.

2. Mirena – The Hormonal Intrauterine Device (IUD)

Mirena, a levonorgestrel-releasing intrauterine system, is one of the most effective non-surgical options. It reduces heavy bleeding, provides long-term contraception, and is often used as a conservative treatment for conditions like adenomyosis or endometrial hyperplasia. For many women, Mirena offers hysterectomy-level symptom control—without surgery.

3. Uterine Artery Embolisation (UAE)

UAE is a minimally invasive procedure that shrinks fibroids by cutting off their blood supply. Performed by an interventional radiologist, it’s a uterus-sparing option with quick recovery, minimal hospital stay, and excellent long-term results for selected patients.

4. Myomectomy

If fibroids are the primary cause of symptoms and fertility is still a consideration, myomectomy (surgical removal of fibroids while preserving the uterus) can be a better option than hysterectomy. With advancements in laparoscopic and minimally invasive surgery, recovery is quicker and risks are lower.

Our Commitment: A Second Opinion That Respects Your Choices

At our Second Opinion Clinic, we believe that every woman deserves the right to understand her diagnosis, explore all options, and choose the path that best aligns with her body, lifestyle, and values.

Whether you have been advised hysterectomy for fibroids, adenomyosis, heavy periods, or any other reason—we’re here to help you make an informed, confident decision.

New Delhi, 24th, July 2025: SW Network, the independent integrated agency known for shaping culturally resonant brand stories, has been awarded the creative mandate for Anytime Fitness India, the country’s leading fitness chain and a part of the world’s largest gym franchise.

With this strategic partnership, SW Network will helm the brand’s creative and digital communications across platforms, ushering in a bold new phase of storytelling for Anytime Fitness in India. From defining a sharper content ecosystem to launching high-impact, community-driven campaigns, the agency’s remit includes amplifying brand affinity, driving deeper engagement, and reimagining how fitness is experienced.

Backed by over 5,500 clubs across 45+ countries, Anytime Fitness has built a global reputation for making fitness accessible, personal, empowering and available 24/7. In India, the brand continues to grow rapidly, catering to an audience that’s increasingly prioritizing wellness, flexibility, and community. The collaboration with SW Network aims to build a digital-first narrative that reflects real, inclusive, and deeply motivating values.

The partnership is already in motion, with SW Network crafting a series of upcoming digital campaigns that tap into the culture of everyday fitness including high-energy brand films, influencer-led formats, quirky gym truths, and storytelling that celebrates consistency over perfection to bring a fresh, contemporary voice to the brand.

Commenting on the partnership, Mr. Vikas Jain, Managing Director at Anytime Fitness India said:
“We believe fitness is personal and the way we tell our story should be too. In SW Network, we found a creative partner that truly understands today’s consumer and the nuances of the fitness journey. Their strategic clarity and cultural fluency make them the right fit as we solidify our positioning in India.”

Raghav Bagai, Co-Founder, SW Network added: “Fitness is no longer just a trend, it’s a lifestyle. With Anytime Fitness, we see an opportunity to build an always-on brand that speaks to real people with real goals. Much like brand building, fitness is about consistency. From moment based marketing to focused campaigns, we’re here to keep the narrative strong, steady, and unmistakably Anytime.”

This win adds to SW Network’s growing portfolio of global lifestyle and wellness brands, and reinforces the agency’s reputation for delivering insight-led, culture-forward creative in a rapidly evolving sector.

Nizamabad Police Commissioner unveiled “Bridging Borders”, an Internship for Indian-Origin Medicos from the USA

Early detection is the only way to fight cancer: Sri Potharaju Sai Chaitanya, IPS, Commissioner of Police, Nizamabad.

Grace Cancer Foundation to Screen 1,500 Police Personnel for Cancer under Nizamabad Commissionerate

Over 200 Beneficiaries in Day-Long Free Cancer Screening Drive

Nizamabad, July 18, 2025 — A unique initiative titled Bridging Borders—an internship program for Indian-origin medical students from the United States—was formally launched today at Bridge Gap Hospitals (formerly Indur Cancer Hospital), Madhav Nagar, Nizamabad in a function on Friday. The internship aims to connect global youth with grassroots healthcare systems in India.

The program was launched during a day-long Free Cancer Screening Camp jointly organised by Grace Cancer Foundation and Bridge Gap Hospitals, the only rural community cancer hospital serving five districts in Northern Telangana.

Sri Potharaju Sai Chaitanya, IPS, Commissioner of Police, Nizamabad, was the Chief Guest. Guests of Honour included Mr. Shreeram Iyer, Author and Government Policy Advisor, and Mr. Varma Jampana, Director & Principal Architect, United Health Group, USA.

The Commissioner felicitated 12 Indian-origin medical interns from the US, namely Sanjay Cherukuri, Prisha Susanne Sunkavalli, Deena Pasumarthi, Abhiram Attili, Ananya Vakkalanka, Shamitha Jampana, Rachel Gujjarlapudi, Anjana Chepur, Maya Srinivasan, Leela Srinivasan, and Rahul Rajkumar, under the Bridging Borders program and commended the initiative for strengthening global medical collaboration and rural outreach.

The Commissioner unveiled the poster for the 8th Edition of the Global Grace Cancer Run, expected to draw over 1.5 lakh runners across 130 countries in October in a hybrid format (online & in-person).

Speaking on the occasion, the Police Commissioner hoped for a Cancer Free Nizamabad. No one knows the reasons for cancer. But it is widely believed as a lifestyle disease. The only way to fight it is to diagnose early. Detect it as early as possible and treat it. It is possible to treat cancer if it is diagnosed early, and improve the quality of life. It is very difficult to change the behaviour of people. Though police try their best to make riders wear helmets, they still do not follow our instructions. Doctors only have to create awareness about early diagnosis. He also urged people not to wait for somebody to come to their rescue. People on their part need to take care of their health, especially preventive health care, he told a 200-plus audience. Golden Telangana or Vikasit Bharath is only possible when villages develop. India lives in its villages. He appreciated the yeoman service of Dr Chinnababu Sunkavalli, the founder of Grace Cancer Foundation and his team behind Grace Cancer Foundation.

Over 200 individuals were screened in a free day-long Cancer Screen Drive for various health indicators, including: Blood Pressure, Blood Sugar, BMI, Mammography, Pap Smear, Oral Cancer Screening and Clinical Examinations, X-ray & and ECG

The Police Commissioner praised Grace Cancer Foundation’s work and stressed the importance of early detection in the fight against cancer. “Lifestyle diseases like cancer can be tackled only with timely diagnosis and awareness,” he said.

Dr. Chinnababu Sunkavalli, Founder of Grace Cancer Foundation and Senior Robotic Surgical Oncologist, called Bridging Borders a landmark cross-continental initiative, connecting global youth to rural Indian healthcare. “This is how we build a healthier, cancer-free India—from the grassroots,” he said.

He emphasised: Preventive healthcare is the doctor’s highest responsibility. HPV vaccination must be promoted to prevent cervical cancer, he said. He added that Lifestyle choices are at the root of major diseases like cancer, diabetes, heart disease, and lung ailments. He expressed hope to see a future where cancer surgeries are no longer needed due to successful prevention.

During the occasion, Dr Chinnababu announced that the Commissioner has proposed to screen about 1500 plus employees under the Nizambad Police Commissionerate for cancer. And Grace Cancer Foundation will soon embark on the same.

Mr. Shreeram Iyer said India’s healthcare scale helps doctors sharpen their clinical skills faster.

Mr. Varma Jampana expressed a strong commitment to supporting Grace Cancer Foundation’s wellness programs.

Dr. Jeevan Rao, the senior-most surgeon in Nizamabad, reiterated that early detection ensures 100% cure in many cancer cases.

Several cancer survivors shared emotional accounts of their journey and recovery, underscoring the power of timely screening and compassionate care.

The day-long Free Cancer Screening Drive was organised as part of Grace Cancer Foundation’s ongoing efforts to promote preventive healthcare, create awareness, and foster global medical partnerships for rural health transformation.

Hyderabad l 18 July 2025: SOCIAL’s new morning format is switching up how Hyderabad starts its day. On Sunday, 20th July, Mindspace SOCIAL will host The SOCIAL Jumpstart, a high-energy, purpose-led experience that blends movement, recovery, clean fuel, and community. Designed for early risers and culture chasers alike, the event brings together a vibrant mix of activities that set the tone for a day and week, well begun.

The morning kicks off at 7 AM with a community run circuit, curated by 365 Club and Fitrefly, two platforms that champion fitness and build culture through movement. This is followed by an energizing Zumba session, a fitness challenge, and a curated DJ set to keep the momentum going.

Inside, guests can refuel with clean, protein-rich breakfast bowls and smoothies powered by ISOPURE. Whether post-run or post-dance, ISOPURE delivers a pure protein punch to keep the energy high and recovery on point.

ISOPURE®, one of the world’s leading Zero/Low-Carb Protein supplement brand with a focus on purity is bringing the initiative of “EVERYTHING YOU NEED, NOTHING YOU DON’T”, which highlights the importance of purity in all aspects of life. The ISOPURE® Fit Club embraces this initiative with it’s unique menu, designed for your recovery and fitness post your workout.

The SOCIAL Jumpstart reclaims mornings as a time to move with intention, connect with your city, and start fresh, together. It’s not just a format. It’s a feeling. And it’s only at SOCIAL.

What to Expect:

7:00 – 8:15 AM: Community Run Circuit
8:15 – 8:45 AM: Isopure Fitness Challenge
8:45 – 9:45 AM: Zumba Session
9:45 – 11:00 AM: DJ set, followed by popup market and breakfast powered by Isopure

Mumbai, July 16, 2025 – Cipla Health, a leading player in the wellness category, announced the launch of Astaberry, its beauty and personal care brand’s latest campaign – ‘Get the Rich Look’. Rich look stands for the rich texture of skin that glows naturally without the use of any make up or filters thereby boosting confidence in everyday situations.

Rooted in nature and designed for the women of Bharat, the campaign celebrates radiant, healthy skin that shines naturally, empowering women to step forward with confidence in every walk of life. Drawing inspiration from real stories shared by our consumers, the film highlights how Astaberry’s simple, effective skincare solutions can help women achieve a naturally radiant ‘Rich Look’.

The film charmingly highlights relatable scenarios with a light-hearted and authentic tone where a subtle beauty upgrade transforms how the world perceives a woman, whether it’s meeting someone new, preparing for an important occasion, or stepping into a professional setting.

Commenting on the campaign, Mr. Shivam Puri, MD & CEO, Cipla Health Ltd. said, “At Cipla Health, we are committed to bringing solutions that are effective, accessible, and seamlessly fit into the lives of our consumers. This campaign is deeply rooted in real consumer insights and offers a refreshing take on the quiet confidence that naturally radiant skin brings. Astaberry has always stood for nature-powered skincare that is reliable, affordable, and designed for all skin types. As the beauty and personal care market expands rapidly, especially beyond metros, this film reinforces our commitment to offering trusted solutions that meet the evolving aspirations of women across India.”

Astaberry*, with a legacy of over 16 years, offers a comprehensive skincare portfolio across more than 10 categories and 250+ products. From hair removal creams and face washes to serums, sun protection, and facial kits, each product is infused with nature-based ingredients like papaya, red grapes, strawberry, licorice, mulberry, and rose. The formulations are thoughtfully crafted for all skin types, offering affordable and effective skincare that aligns with the needs of today’s aspirational consumers.