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Coimbatore, July 8th, 2025: In a major step toward embracing sustainable living and enhancing convenience for electric vehicle (EV) users, Town and City Developers (TNCD), Delta City, Coimbatore has installed RapidEVchargE’s AC Bharat EV charger within their residential community.

This move marks a significant shift toward making EV adoption smoother, as residents of Delta City can now seamlessly charge their vehicles from the comfort of their own society, no more range anxiety or the hassle of traveling to distant charging stations.

Commenting on this development, Mr. Siva Subramaniam, CEO, RapidEVchargE said,“We are proud to collaborate with TNCD and support their commitment to smart, sustainable living. Our AC Bharat charger caters to all EV types, offering convenience and peace of mind to residents. We thank the TNCD team for their trust in us.”

The installation at Delta City reflects a growing trend among leading developers who are now actively integrating EV infrastructure into their planning. It also aligns with the Government of India’s broader push toward e-mobility, smart cities, and reducing the carbon footprint. RapidEVchargE continues to work closely with builders and housing societies across India, ensuring that the transition to electric mobility is not just a vision, but a practical reality available at one’s doorstep.

Shri Alok Kumar, Principal Secretary, MSME & Export Promotion, Government of Uttar Pradesh, will grace the Roadshow

Hyderabad, July 08, 2025: The Uttar Pradesh International Trade Show (UPITS) 2025 Roadshow will be held in Hyderabad on July 11, 2025, at the Federation of Telangana Chambers of Commerce and Industry (FTCCI), Red Hills.

This high-impact outreach event is being organised by the Government of Uttar Pradesh in collaboration with India Exposition Mart Ltd. (IEML) as part of a multi-city promotional campaign.

The Roadshow will be presided over by Shri Alok Kumar, Principal Secretary, MSME & Export Promotion, Government of Uttar Pradesh, and will also feature the presence of Dr. Rakesh Kumar, Chairman, India Expo Centre & Mart, along with other senior officials and sectoral experts.

Aimed at strengthening Uttar Pradesh’s presence on the global trade and investment map, the Hyderabad Roadshow is expected to attract over 100 participants, including exporters, industry leaders, MSMEs, sourcing consultants, and trade associations from across Telangana and neighbouring states. MSME and Industrialists who are interested in participating are also welcome to attend the roadshow.

This is the second in a series of nationwide road shows, following successful engagements in Delhi-NCR, with upcoming editions planned in Bengaluru, Maharashtra, and Gujarat.

The Roadshow is a curtain-raiser to the third edition of UP International Trade Show (UPITS) 2025, which will take place from September 25 to 29, 2025, at the India Expo Centre & Mart, Greater Noida. With the central theme “Local to Global,” the event will spotlight sectors such as MSMEs, Handloom & Textiles, Khadi & Village Industries, Sericulture, Food Processing, Automobiles, EVs, Infrastructure, Renewable Energy, and Traditional Crafts.

Under the visionary leadership of Hon’ble Chief Minister Shri Yogi Adityanath, UPITS 2025 is a key initiative to propel Uttar Pradesh towards becoming a trillion-dollar economy by boosting exports, encouraging industrial participation, and showcasing the state’s vibrant economic potential.

July 8, 2025 – What does leadership mean when it emerges from poverty, loss, and invisibility? The HopeWorks Foundation is responding to this question in extraordinary ways by recasting girls from India’s most marginalized communities as leaders of their own destiny and agents of change in the lives of others.

HopeWorks CEO and founder Jacintha Jayachandran describes a profoundly personal shift in her approach to leadership. “When we started our scholarship program, I thought making education accessible was sufficient. Now I understand that leadership is not born its developed. And sometimes, it starts where hope appears to be most invisible.”

This epiphany was ignited by Manicka Valli, a formerly shy student from Madurai whose life was disrupted by poverty and family tragedy. Now, Manicka is a confident history graduate, state-level athlete, and LIFTS scholar who speaks eloquently about her dreams. “She taught us that leadership is not a gift it’s grit in action,” Jayachandran explained.

Since its founding, HopeWorks has served more than 5,100 students, granted 1,427 scholarships, delivered 10,000+ menstrual supplies, and served 115,288 meals. But behind all the statistics, it’s the internal changes that truly matter.

Girls such as Shakthipriya, who once wrote off her entrepreneurial aspirations as “unrealistic,” now owns Millecious, a millet food business, part-time alongside her full-time finance job. Or Priya Jennifer, who transformed from a reluctant life-skills training attendee into the head of 400 employees at Brinks India after standing up and saying she was ready to manage.

These aren’t individual anecdotes they’re indicative of a change in what empowerment actually is. “We came to understand that access wasn’t sufficient. We needed to break down the constraining beliefs girls held about what’s possible for them,” Jayachandran said.

The impact of the foundation ripples out further than the individual. More than 40% of HopeWorks alumni come back as mentors, creating a leadership ripple effect. Past recipients now instruct younger students, lobby for menstrual health in slum areas, and start micro-enterprises.

This model is aligned with six UN Sustainable Development Goals, ranging from Gender Equality and Quality Education to Good Health & Well-being and Decent Work. Expansion to nine new locations, including Odisha, Pune, and Gulbarga, is currently on the cards for HopeWorks. Strategic collaborations with organisations such as Infosys Springboard, Buzz Women, Mentor Together, and SVATAH Foundation are facilitating this comprehensive development strategy.

The question ahead isn’t just about growth it’s about sustaining transformation. “We’re not only scaling numbers. We’re scaling belief systems,” Jayachandran emphasized. “Because once a girl sees herself as a leader, she doesn’t just transform she transforms the world around her.”

HopeWorks’ vision for 2026 is to directly serve 1,000+ girls and impact 80,000+ through advocacy. But most importantly, it seeks to redefine the narrative about what leadership is beginning from the edges and moving towards influence.

National, July 7, 2025: At an age when most teens are focused on school exams and social media, a group of high school students from St. Xaviers High School – Gurugram, are rewriting what youth leadership looks like. Through two student-led initiatives—Heal.Ed, which bridges gaps in healthcare and education through workshops on brain development, mental wellness, and health awareness, and Project Spark, which offers academic support, skill-building, and career exposure—these young changemakers are driving real impact for children from underserved communities. Their latest collaboration, Zariyaa, took place on July 6th at Club Florence, Gurgaon.

Organised entirely by students, Zariyaa was both a fundraiser and a talent showcase, featuring performances by 20+ children from NGOs the groups have been working with. These children—many of whom had little prior exposure to the arts—took the stage to perform in music, dance, and theatre, highlighting the confidence and creativity nurtured through months of workshops, mentorship, and support.

“We wanted to give these kids not just resources, but also recognition,” says Seerat Khanna, a Grade 11 student at St. Xavier’s High School and the driving force behind both initiatives.

In addition to the performances, the event included a panel discussion with experts from the education, health, and social impact sectors, discussing long-term solutions for empowering underserved communities. The goal was not only to raise funds, but to raise awareness and involvement.

The name Zariyaa, which means medium or pathway, reflects the broader mission of the event—to create space for unheard voices, untapped talent, and unseen impact. All funds raised will go directly toward continuing Heal.Ed and Project Spark’s programming with these children.

New Delhi/Gurugram, 7th July 2025, One of the leading Hospitals chain based out of Gurugram, Artemis Hospitals has retained its partnership with Delhi based independent PR Consultancy, Grandeavour Communication (GC), for the third consecutive year. It’s an achievement, a milestone, which not just marks a client-agency relationship, but a shared journey of trust, performance, and purpose in the evolving landscape of healthcare PR.

GC has been working with Artemis Hospitals for the last two years with a consistent results driven approach. After these successful years, Artemis Hospitals has affirmed their trust and faith in the young team at Grandeavour Communication for its commitment, understanding of the sector, approach and fulfilling communication skills.

Asgar Ali, Head – Sales & Marketing, Artemis Hospitals said, “It’s good to have an agency, who understand the requirements and are capable towards call to action mode. Grandeavour Communication, for the last two years have worked not just as an agency but as a partner, with full throttle support on all fronts. The team is highly motivated and always ready to take on challenges. Their positive mind-set and ability to think, plan, execute, and achieve truly sets them apart.”

Sharing the excitement and reflecting on the successful journey so far and the road ahead, Saachi Sagar, Sr. Consultant and Account Lead for Artemis at Grandeavour Communication said, “Healthcare PR demands precision, empathy, and a deep understanding of both the sector and its sensitivities. With Artemis Hospitals, our goal has always been to communicate with purpose — whether it’s amplifying the expertise of medical professionals or building trust with patients through authentic narratives. Over the last two years, we’ve not only driven visibility but helped shape a voice that resonates with both care and credibility. This continued partnership is a reflection of that shared vision, and we’re excited to scale it further with impactful and responsible storytelling.”

“With this win for the third consecutive year, we have different plans to what we have been doing, we’re geared to be even more proactive, targeting new heights, sharper outcomes, and smarter goals. The win comes with additional responsibilities and expectations, it isn’t about the continuity, it’s about commitment to get going, and evolve more as communication partners to Artemis Hospitals,” says, Payel Banerjee, PR Director at Grandeavour Communication.

In an industry as dynamic and demanding as healthcare, PR has evolved far beyond traditional boundaries. It faces unique challenges, especially with the shift towards the digital world, where amidst misinformation and fake news, the communication really needs to make a mark. Team GC is committed to embrace the challenges into opportunities and take this journey to another level i.e. PR 2.0.

The inspiring journey of an abandoned child from the slums of Delhi to a globally recognized social reformer is a testament to resilience and the power of selfless service. Today, he has transformed the lives of millions of underprivileged children and women. His remarkable success would not have been possible without the nurturing support of RSS Sewa Bharti, which provided him with shelter, education, and values after he was abandoned by his parents at the age of two, along with his three-day-old infant sister, in one of Delhi’s most crime-prone slums.

At the age of eight, he started working as a child laborer, selling balloons and doing other small jobs to support himself and his younger sister. His life changed when RSS Sewa Bharti gave him refuge, shielding him from crime and exploitation. The organization not only provided him with education but also instilled in him the virtues of selfless service, discipline, and patriotism, values that became the foundation of his lifelong mission.

After witnessing and experiencing atrocities at an early age, he struggled to save his sister from child marriage and the dowry system. This experience later motivated him to dedicate his life to providing social protection and upliftment for young girls and children who were being exploited due to poverty and illiteracy.

Yes, this former child laborer is now globally recognized for his large-scale social innovations, which he has successfully implemented at the grassroots level, directly impacting over 30 Lakhs Lives. His efforts have earned him two national awards from the Government of India and recognition from the UN Secretary-General at the Commission on the Status of Women.

He is Devendra Kumar, the founder of Ladli Foundation, an Indian-international grassroots  organization addressing some of the most pressing social issues affecting the most vulnerable populations.

Devendra’s relentless efforts have earned him two National Awards from the Government of India, along with admiration from four successive Presidents of India—Dr. APJ Abdul Kalam, Pranab Mukherjee, Ram Nath Kovind, and the current President, Droupadi Murmu. In 2020, his exceptional service to society led to his nomination for the Padma Shri, one of India’s highest civilian honors, by the Union Ministry of Social Justice. Bollywood icon Amitabh Bachchan recognized his tireless work in rescuing women and girls from exploitation, bestowing upon him the title of “True Hero.”

His expertise in international relations and public policy has gained global attention, with his recommendations being featured at high-level United Nations forums. During the 65th Commission on the Status of Women in 2021, UN Secretary-General António Guterres commended his advocacy for women’s health and efforts to prevent child marriage.

Today, Devendra leads the Ladli Foundation India, Ladli Foundation USA and Ladli Foundation Africa , leveraging global platforms to drive social change. He has successfully organized prestigious diplomatic summits, including the INDIA & BRICS Summit and the Climate Conclave, bringing together world leaders to discuss pressing social challenges.

His journey, shaped by the values instilled by RSS Sewa Bharti, stands as a beacon of hope. From an abandoned child to a celebrated social reformer, Devendra Kumar’s story proves that with the right guidance and unwavering determination, even the most challenging circumstances can be transformed into a force for good. His work continues to inspire, ensuring that no child is left behind in the pursuit of a better future.

His organization operates with the same spirit of selfless service that Sangh embodies, reaching out to the most vulnerable sections of society. From being an abandoned child to a globally recognized social reformer, his journey exemplifies how the right support and values can turn adversity into an opportunity to uplift millions.

His story is an inspiration for marginalized children worldwide. His transformation, nurtured by Sewa Bharti, proves that with the right guidance and compassion, even the most challenging circumstances can be overcome. Today, his initiatives not only impact millions in India but also serve as a model for global social welfare efforts, ensuring that no child is left behind.

New Delhi, July 4, 2025 – As part of its mission to propel  Uttar Pradesh onto the global trade map, the Government of Uttar Pradesh, in collaboration with India Exposition Mart Ltd. (IEML), successfully held a high-powered Roadshow for the 3^rd edition of UP International Trade Show (UPITS) 2025 on Friday, July 4, 2025, at Hotel The Royal Plaza, Ashoka Road, Connaught Place, New Delhi following Curtain Raiser held in Lucknow by Hon’ble Chief Minister of Uttar Pradesh in Lucknow held on 27 June 2025.

The roadshow marked a crucial milestone in the lead-up to the third edition of UPITS 2025, scheduled from September 25 to 29, 2025, at India Expo Centre & Mart, Greater Noida. Focused on the theme ‘Ultimate Sourcing Begins Here’, the upcoming event is aimed at boosting exports across key sectors of the state, such as MSMEs, Electronics, IT, Handloom & Textiles, ODOP, Khadi & Village Industries, Sericulture, Food Processing, Automobiles, EVs, Renewable Energy, and Traditional Crafts.

The Delhi Roadshow was presided over by Shri Rakesh Sachan, Hon’ble Cabinet Minister, MSME, Khadi and Village Industries, Sericulture, Handloom & Textile, Government of Uttar Pradesh alongside  Shri Alok Kumar, Principal Secretary, MSME & Export Promotion, Government of Uttar Pradesh; Dr. Rakesh Kumar, Chairman, India Exposition Mart Limited; Dr. Ajay Sahai, Director General & CEO, Federation of Indian Export Organisations; Dr. Neeraj Khanna, Chairman, Export Promotion Council for Handicrafts; Shri Shailendra Bhatia, OSD, Yamuna Expressway Industrial Development Authority and other senior officials. The gathering saw participation from representatives of many ambassies including Austria, Canada, Vietnam, Norway and Singapore along with many trade associations, buying and sourcing consultants, sectoral leaders, and stakeholders from across North India.

Shri Rakesh Sachan, Hon’ble Cabinet Minister, MSME, Khadi and Village Industries, Sericulture, Handloom & Textile, Government of Uttar Pradesh, stated, Uttar Pradesh has emerged as a promising hub of opportunity, driven by a strong focus on development, entrepreneurship, and global engagement. The upcoming third edition of the Uttar Pradesh International Trade Show (UPITS 2025), to be held from 25 to 29 September 2025 at India Expo Centre and Mart, Greater Noida, is a reflection of this momentum. This show is not just about exhibiting products, it is about showcasing the strength of Uttar Pradesh’s industries, artisans, MSMEs, and entrepreneurs on a global stage. The Law & Order and Infrastructure has been improved resulting Industries & MSMEs flourishing immensely in the State. From handlooms and ODOP products to electronics, food processing, renewable energy, and more, UPITS presents a powerful blend of heritage and modern enterprise, all under one roof.

With growing exports from 75 districts and rising interest from international markets, the state is building strong linkages across key sectors. UPITS is helping transform local excellence into global reach, offering a space where buyers, investors, innovators, and producers can come together to form lasting partnerships. The Government of Uttar Pradesh, under the leadership of Hon’ble Chief Minister Shri Yogi Adityanath Ji, is creating a supportive environment through better law and order, equal opportunities, and industry-friendly policies. UPITS 2025 is not just a trade event; it is a vision to connect Uttar Pradesh’s potential with the world.

Speaking at the event, Shri Alok Kumar Principal Secretary, MSME & Export Promotion, Government of Uttar Pradesh said, “Uttar Pradesh is seems like a giant waking up and rapidly growing and now it has UP International Trade Show to showcase its industrial and cultural strengths. It’s an export gateway for our MSMEs, artisans, and entrepreneurs. With each edition, UPITS is building bridges from local businesses to global markets, strengthening our resolve to contribute to the vision of a trillion-dollar economy.”

Dr. Rakesh Kumar, Chairman, India Exposition Mart Limited & Co-organiser of UPITS, specially mentioned about the focus on several sectors and products performing excellence from State of Uttar Pradesh and these are being highlighted in UPITS. Dr. Rakesh Kumar said that the UPITS is a prefect sourcing platform for all the products and services from Uttar Pradesh at one place.

Dr. Ajay Sahai, Director General & CEO, Federation of Indian Export Organisations mentioned about the hosted overseas buyers program and extended financial support with the support of State Govt. FIEO is uniting buyers to explore the entire state’s manufacturing and creative prowess under one roof, making it an unparalleled sourcing destination for both domestic and international buyers across all the products and services sectors.

The Roadshow offered a glimpse into the enriched features of UPITS 2025—expanded exhibitor categories, focused B2B meetings, buyer delegations, ODOP showcases, and export promotion zones. The initiative also serves as a platform to attract industry participation and ensure strong regional and international buyer turnout.

This Roadshow is part of a nationwide series organised to generate awareness and engagement for UPITS 2025. The Delhi edition, in particular, aimed at strengthening ties with sourcing consultants, institutional buyers, exporters, and industry bodies in the capital and surrounding regions. It will be followed by more Road Shows in Hyderabad, Bangaluru, Mumbai and Ahmedabad in the trail of promotion.

Following the huge success of the previous editions, which drew lakhs of visitors and buyers, and thousands of crores in business enquiries, UPITS 2025 is expected to be even more ambitious in scope, delivering on its promise of trade, tradition, and transformation.

By Dr. Anil Kumar, Water Scientist, Eureka Forbes

As monsoon rains sweep across our towns and cities, they bring much-needed relief from the heat and a renewed sense of vitality to our surroundings. But beneath this welcome transformation lies an often-overlooked danger: contaminated drinking water. For generations, boiling water has been seen as a reliable way to ensure its safe to consume. In 2025, however, that belief is dangerously outdated.

The Boiling Myth

Boiling water can effectively eliminate many biological contaminants bacteria, viruses, and parasites. But it is powerless against chemical pollutants like heavy metals, pesticide residues, and industrial waste. These contaminants, increasingly common due to urban runoff, deteriorating infrastructure, and monsoon-related flooding, remain invisible to the naked eye but pose serious long-term health risks.

During monsoons, overflowing drains and compromised sewer systems often infiltrate groundwater and municipal supplies. Even treated water can pick up contaminants like arsenic, lead, or nitrates by the time it reaches your tap. The real danger lies in the false sense of security boiled water may appear clean and taste fine, but it may still be loaded with harmful toxins that boiling can’t remove. The shift to Intelligent Purification traditional practices like boiling or basic filtration are no longer sufficient. Research confirms that modern water challenges require advanced, multi-stage purification systems RO, UV, UF, and activated carbon filtration to eliminate both biological and chemical threats. Yet, many households continue to rely on outdated habits, unaware of the invisible risks in every glass.

Today’s water challenges are far more complex than those of the past making outdated solutions like basic filtration and boiling insufficient. Ensuring modern water safety now requires intelligent, multi-stage purification systems designed to tackle both visible and invisible threats.

“Boiling water may have worked in the past, but it’s no longer enough,” says Dr. Anil Kumar, Water Scientist, Eureka Forbes. “Today’s water safety calls for intelligent, multi-stage purification. At Eureka Forbes, our mission is to provide every Indian household with solutions that go beyond promises delivering purity, drop by drop.”

This monsoon, don’t just boil purify with purpose. Opt for water solutions designed to tackle today’s challenges, not outdated beliefs. Because when it comes to your family’s health, safety shouldn’t be an illusion it should be absolute.

Ahmedabad, India: In another key step toward advancing India’s space industrial capabilities, the Indian National Space Promotion and Authorization Centre (IN-SPACe) facilitated the transfer of ten state-of-the-art technologies developed by ISRO to six Indian industries across the upstream, midstream, and downstream segments. The tripartite Technology Transfer Agreements (TTAs) were signed between NewSpace India Limited (NSIL), the recipient industries, and IN-SPACe at the IN-SPACe headquarters in Ahmedabad.

The technology transfers aim to give private players the opportunity to access the developed technologies available with ISRO, enabling them to use space-related technology for commercial applications in space as well as other sectors. It also looks at deepening industry participation, enable indigenisation, and reduce dependency on foreign technologies in critical areas of satellite launch, ground station infrastructure, and geospatial applications.

Dr. Pawan Goenka, Chairman, IN-SPACe, appreciated the proactive role of Indian industry and remarked- “The transfer of these technologies marks yet another significant step towards empowering the private sector to harness and commercialize space technologies. ISRO has a flourishing repository of R&D in space technologies and it is time we leverage that to the optimum to strengthen India’s space industrial ecosystem, and in that, industry-led innovation will play a key role.”

 At the signing of the agreements, Shri Rajeev Jyoti, Director, Technical Directorate, IN-SPACe said “These technologies are vital and currently sourced from foreign suppliers. With this transfer, we are taking a pivotal step toward building indigenous capabilities within India.  ISRO, IN-SPACe, and NSIL will collaboratively provide comprehensive handholding support to all the industry players to ensure successful absorption of the technology.”

Among the technologies transferred are two advanced inertial sensors—the Laser Gyroscope and the Ceramic Servo Accelerometer—developed by ISRO’s Inertial Systems Unit, for potential use in satellite launch vehicles. These technologies have been transferred to M/s Zetatek Technologies Pvt. Ltd., Hyderabad, a company with over 25 years of expertise in Inertial Navigation System (INS) testing, calibration, and QA/QT equipment. It makes Zetatek the first company from India to acquire such a niche technology, which is currently being imported by different sectors.

In the midstream segment, three technologies related to ground station operations—S/X/Ka tri-band dual circular polarised monopulse feed, tri-axis antenna control servo system, and Ku/C/L and S Band Cassegrain feed—developed ISRO have been transferred to M/s Avantel and M/s Jisnu Communications, both Hyderabad-based firms specialising in end-to-end communications solutions for space and defence platforms. These technologies, currently sourced from foreign vendors, will enable self-reliance in critical ground station infrastructure.

On the downstream front, two geospatial models developed by SAC/ISRO for pest forewarning and semi-physical crop yield estimation were transferred to Amnex Info Technologies, Ahmedabad, to be deployed in agricultural decision-making and crop protection.

A compact, multi-parameter, portable bathymetry system developed by NRSC/ISRO has been transferred to M/s Jalkruti Water Solutions Pvt. Ltd., Ahmedabad, to enable UAV-based integration for water resource monitoring.

Further, VSSC/ISRO’s ceramic-based flame-proof coating technology—originally developed for launch vehicle applications—has been acquired by M/s Ramdev Chemicals, Ahmedabad, for wider industrial applications.

Puri, Odisha, 03rd July 2025 – AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), one of India’s largest Food FMCG companies, is set to transform the Rath Yatra 2025 experience by blending culinary traditions with ambitious multi-element technology. This year, the company is launching a large-scale campaign featuring a comprehensive seven-element strategy that offers both digital and physical experiences. The initiative aims to engage millions of devotees through immersive technology, live cooking demonstrations, personal care installations, and visually compelling anamorphic outdoor and transit branding throughout Puri.

Speaking about the upgradation of the Rath Yatra 2025 campaign, Mr. Mukesh Mishra, Joint President, Sales and Marketing, AWL Agri Business Ltd, stated, “At AWL, we value the local nuances which help us connect with our audience better. Our hyper-local approach is based on a deep understanding of regional cultural and culinary preferences, enabling us to engage with consumers in more authentic and meaningful ways through brands. This philosophy also guides our presence at spiritually significant events like the Jagannath Rath Yatra. Our goal at Rath Yatra 2025 is to honour this incredible cultural event by blending tradition with innovation. That’s why we’ve expanded from a single VR experience to a complete multi-sensory journey for devotees, along with other immersive experiences such as virtual bhog cooking sessions, temple-inspired recipe zones, and live kitchens, we offer devotees a chance to interact with our brands like Fortune and Alife, celebrating their faith in a personal, traditional, and heartfelt way.”

This year, the company’s flagship brand Fortune will anchor its presence through a 40-foot installation at the heart of the celebration on Grand Road. The Fortune Zone will house three distinct experiences — a Mixed Reality (MR) and Virtual Reality (VR) zone, a live kitchen demonstration with sampling, and a large LED screen for engaging consumers with brand content. A devotional highlight of the zone allows participants to cook traditional mahaprasad items like khichdi using actual Fortune products in mixed reality, donning the Oculus. The participants then transition to a virtual reality environment to offer the prasad in the Jagannath Temple. This experience of mahaprasad ends with them receiving a sample of the same made with Fortune products.

The zone shall also celebrate the joy of home cooking through a live kitchen experience, where participants compete to make the Odia traditional Kakara Pitha.

In addition, Alife, the company’s personal care brand, will extend thoughtful, utility-based experiences. A Changing Station will be set up near the beach to provide a clean, dedicated space for devotees to refresh after their dip. Complementing this, a fleet of Fortune-branded e-rickshaws will ferry visitors across the town, ensuring comfort and convenience.

Visibility on Puri beach will be maintained by a large LED screen displaying engaging anamorphic content, thus elevating the overall festive atmosphere.

This multi-dimensional campaign reflects AWL Agri Business Ltd.’s evolution from traditional advertising to culturally integrated, consumer-first festival marketing. By weaving together elements of devotion, innovation, convenience, and service, the company redefines how brands can authentically engage with India’s spiritual and cultural landscape.