Uttar Pradesh Government Ramps Up Export Focus with Third Edition of Mega Trade Show

New Delhi, July 4, 2025 – As part of its mission to propel  Uttar Pradesh onto the global trade map, the Government of Uttar Pradesh, in collaboration with India Exposition Mart Ltd. (IEML), successfully held a high-powered Roadshow for the 3rd edition of UP International Trade Show (UPITS) 2025 on Friday, July 4, 2025, at Hotel The Royal Plaza, Ashoka Road, Connaught Place, New Delhi following Curtain Raiser held in Lucknow by Hon’ble Chief Minister of Uttar Pradesh in Lucknow held on 27 June 2025.

The roadshow marked a crucial milestone in the lead-up to the third edition of UPITS 2025, scheduled from September 25 to 29, 2025, at India Expo Centre & Mart, Greater Noida. Focused on the theme ‘Ultimate Sourcing Begins Here’, the upcoming event is aimed at boosting exports across key sectors of the state, such as MSMEs, Electronics, IT, Handloom & Textiles, ODOP, Khadi & Village Industries, Sericulture, Food Processing, Automobiles, EVs, Renewable Energy, and Traditional Crafts.

The Delhi Roadshow was presided over by Shri Rakesh Sachan, Hon’ble Cabinet Minister, MSME, Khadi and Village Industries, Sericulture, Handloom & Textile, Government of Uttar Pradesh alongside  Shri Alok Kumar, Principal Secretary, MSME & Export Promotion, Government of Uttar PradeshDr. Rakesh Kumar, Chairman, India Exposition Mart Limited; Dr. Ajay Sahai, Director General & CEO, Federation of Indian Export Organisations; Dr. Neeraj Khanna, Chairman, Export Promotion Council for Handicrafts; Shri Shailendra Bhatia, OSD, Yamuna Expressway Industrial Development Authority and other senior officials. The gathering saw participation from representatives of many ambassies including Austria, Canada, Vietnam, Norway and Singapore along with many trade associations, buying and sourcing consultants, sectoral leaders, and stakeholders from across North India.

Shri Rakesh Sachan, Hon’ble Cabinet Minister, MSME, Khadi and Village Industries, Sericulture, Handloom & Textile, Government of Uttar Pradesh, stated, Uttar Pradesh has emerged as a promising hub of opportunity, driven by a strong focus on development, entrepreneurship, and global engagement. The upcoming third edition of the Uttar Pradesh International Trade Show (UPITS 2025), to be held from 25 to 29 September 2025 at India Expo Centre and Mart, Greater Noida, is a reflection of this momentum. This show is not just about exhibiting products, it is about showcasing the strength of Uttar Pradesh’s industries, artisans, MSMEs, and entrepreneurs on a global stage. The Law & Order and Infrastructure has been improved resulting Industries & MSMEs flourishing immensely in the State. From handlooms and ODOP products to electronics, food processing, renewable energy, and more, UPITS presents a powerful blend of heritage and modern enterprise, all under one roof.

With growing exports from 75 districts and rising interest from international markets, the state is building strong linkages across key sectors. UPITS is helping transform local excellence into global reach, offering a space where buyers, investors, innovators, and producers can come together to form lasting partnerships. The Government of Uttar Pradesh, under the leadership of Hon’ble Chief Minister Shri Yogi Adityanath Ji, is creating a supportive environment through better law and order, equal opportunities, and industry-friendly policies. UPITS 2025 is not just a trade event; it is a vision to connect Uttar Pradesh’s potential with the world.

Speaking at the event, Shri Alok Kumar Principal Secretary, MSME & Export Promotion, Government of Uttar Pradesh said, “Uttar Pradesh is seems like a giant waking up and rapidly growing and now it has UP International Trade Show to showcase its industrial and cultural strengths. It’s an export gateway for our MSMEs, artisans, and entrepreneurs. With each edition, UPITS is building bridges from local businesses to global markets, strengthening our resolve to contribute to the vision of a trillion-dollar economy.”

Dr. Rakesh Kumar, Chairman, India Exposition Mart Limited & Co-organiser of UPITS, specially mentioned about the focus on several sectors and products performing excellence from State of Uttar Pradesh and these are being highlighted in UPITS. Dr. Rakesh Kumar said that the UPITS is a prefect sourcing platform for all the products and services from Uttar Pradesh at one place.

Dr. Ajay Sahai, Director General & CEO, Federation of Indian Export Organisations mentioned about the hosted overseas buyers program and extended financial support with the support of State Govt. FIEO is uniting buyers to explore the entire state’s manufacturing and creative prowess under one roof, making it an unparalleled sourcing destination for both domestic and international buyers across all the products and services sectors.

The Roadshow offered a glimpse into the enriched features of UPITS 2025—expanded exhibitor categories, focused B2B meetings, buyer delegations, ODOP showcases, and export promotion zones. The initiative also serves as a platform to attract industry participation and ensure strong regional and international buyer turnout.

This Roadshow is part of a nationwide series organised to generate awareness and engagement for UPITS 2025. The Delhi edition, in particular, aimed at strengthening ties with sourcing consultants, institutional buyers, exporters, and industry bodies in the capital and surrounding regions. It will be followed by more Road Shows in Hyderabad, Bangaluru, Mumbai and Ahmedabad in the trail of promotion.

Following the huge success of the previous editions, which drew lakhs of visitors and buyers, and thousands of crores in business enquiries, UPITS 2025 is expected to be even more ambitious in scope, delivering on its promise of trade, tradition, and transformation.

The Monsoon Illusion: Why Boiling Water Isn’t Enough Anymore

By Dr. Anil Kumar, Water Scientist, Eureka Forbes

As monsoon rains sweep across our towns and cities, they bring much-needed relief from the heat and a renewed sense of vitality to our surroundings. But beneath this welcome transformation lies an often-overlooked danger: contaminated drinking water. For generations, boiling water has been seen as a reliable way to ensure its safe to consume. In 2025, however, that belief is dangerously outdated.

The Boiling Myth

Boiling water can effectively eliminate many biological contaminants bacteria, viruses, and parasites. But it is powerless against chemical pollutants like heavy metals, pesticide residues, and industrial waste. These contaminants, increasingly common due to urban runoff, deteriorating infrastructure, and monsoon-related flooding, remain invisible to the naked eye but pose serious long-term health risks.

During monsoons, overflowing drains and compromised sewer systems often infiltrate groundwater and municipal supplies. Even treated water can pick up contaminants like arsenic, lead, or nitrates by the time it reaches your tap. The real danger lies in the false sense of security boiled water may appear clean and taste fine, but it may still be loaded with harmful toxins that boiling can’t remove. The shift to Intelligent Purification traditional practices like boiling or basic filtration are no longer sufficient. Research confirms that modern water challenges require advanced, multi-stage purification systems RO, UV, UF, and activated carbon filtration to eliminate both biological and chemical threats. Yet, many households continue to rely on outdated habits, unaware of the invisible risks in every glass.

Today’s water challenges are far more complex than those of the past making outdated solutions like basic filtration and boiling insufficient. Ensuring modern water safety now requires intelligent, multi-stage purification systems designed to tackle both visible and invisible threats.

“Boiling water may have worked in the past, but it’s no longer enough,” says Dr. Anil Kumar, Water Scientist, Eureka Forbes. “Today’s water safety calls for intelligent, multi-stage purification. At Eureka Forbes, our mission is to provide every Indian household with solutions that go beyond promises delivering purity, drop by drop.”

This monsoon, don’t just boil purify with purpose. Opt for water solutions designed to tackle today’s challenges, not outdated beliefs. Because when it comes to your family’s health, safety shouldn’t be an illusion it should be absolute.

IN-SPACe Facilitates Transfer of 10 ISRO Technologies to 6 Indian Industries

Ahmedabad, India: In another key step toward advancing India’s space industrial capabilities, the Indian National Space Promotion and Authorization Centre (IN-SPACe) facilitated the transfer of ten state-of-the-art technologies developed by ISRO to six Indian industries across the upstream, midstream, and downstream segments. The tripartite Technology Transfer Agreements (TTAs) were signed between NewSpace India Limited (NSIL), the recipient industries, and IN-SPACe at the IN-SPACe headquarters in Ahmedabad.

The technology transfers aim to give private players the opportunity to access the developed technologies available with ISRO, enabling them to use space-related technology for commercial applications in space as well as other sectors. It also looks at deepening industry participation, enable indigenisation, and reduce dependency on foreign technologies in critical areas of satellite launch, ground station infrastructure, and geospatial applications.

Dr. Pawan Goenka, Chairman, IN-SPACe, appreciated the proactive role of Indian industry and remarked- “The transfer of these technologies marks yet another significant step towards empowering the private sector to harness and commercialize space technologies. ISRO has a flourishing repository of R&D in space technologies and it is time we leverage that to the optimum to strengthen India’s space industrial ecosystem, and in that, industry-led innovation will play a key role.”

 At the signing of the agreements, Shri Rajeev Jyoti, Director, Technical Directorate, IN-SPACe said “These technologies are vital and currently sourced from foreign suppliers. With this transfer, we are taking a pivotal step toward building indigenous capabilities within India.  ISRO, IN-SPACe, and NSIL will collaboratively provide comprehensive handholding support to all the industry players to ensure successful absorption of the technology.”

Among the technologies transferred are two advanced inertial sensors—the Laser Gyroscope and the Ceramic Servo Accelerometer—developed by ISRO’s Inertial Systems Unit, for potential use in satellite launch vehicles. These technologies have been transferred to M/s Zetatek Technologies Pvt. Ltd., Hyderabad, a company with over 25 years of expertise in Inertial Navigation System (INS) testing, calibration, and QA/QT equipment. It makes Zetatek the first company from India to acquire such a niche technology, which is currently being imported by different sectors.

In the midstream segment, three technologies related to ground station operations—S/X/Ka tri-band dual circular polarised monopulse feed, tri-axis antenna control servo system, and Ku/C/L and S Band Cassegrain feed—developed ISRO have been transferred to M/s Avantel and M/s Jisnu Communications, both Hyderabad-based firms specialising in end-to-end communications solutions for space and defence platforms. These technologies, currently sourced from foreign vendors, will enable self-reliance in critical ground station infrastructure.

On the downstream front, two geospatial models developed by SAC/ISRO for pest forewarning and semi-physical crop yield estimation were transferred to Amnex Info Technologies, Ahmedabad, to be deployed in agricultural decision-making and crop protection.

A compact, multi-parameter, portable bathymetry system developed by NRSC/ISRO has been transferred to M/s Jalkruti Water Solutions Pvt. Ltd., Ahmedabad, to enable UAV-based integration for water resource monitoring.

Further, VSSC/ISRO’s ceramic-based flame-proof coating technology—originally developed for launch vehicle applications—has been acquired by M/s Ramdev Chemicals, Ahmedabad, for wider industrial applications.

AWL Agri Business Elevates Rath Yatra Celebration with a Multi-Sensory Experience of Devotion and Culture

Puri, Odisha, 03rd July 2025AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), one of India’s largest Food FMCG companies, is set to transform the Rath Yatra 2025 experience by blending culinary traditions with ambitious multi-element technology. This year, the company is launching a large-scale campaign featuring a comprehensive seven-element strategy that offers both digital and physical experiences. The initiative aims to engage millions of devotees through immersive technology, live cooking demonstrations, personal care installations, and visually compelling anamorphic outdoor and transit branding throughout Puri.

Speaking about the upgradation of the Rath Yatra 2025 campaign, Mr. Mukesh Mishra, Joint President, Sales and Marketing, AWL Agri Business Ltd, stated, “At AWL, we value the local nuances which help us connect with our audience better. Our hyper-local approach is based on a deep understanding of regional cultural and culinary preferences, enabling us to engage with consumers in more authentic and meaningful ways through brands. This philosophy also guides our presence at spiritually significant events like the Jagannath Rath Yatra. Our goal at Rath Yatra 2025 is to honour this incredible cultural event by blending tradition with innovation. That’s why we’ve expanded from a single VR experience to a complete multi-sensory journey for devotees, along with other immersive experiences such as virtual bhog cooking sessions, temple-inspired recipe zones, and live kitchens, we offer devotees a chance to interact with our brands like Fortune and Alife, celebrating their faith in a personal, traditional, and heartfelt way.”

This year, the company’s flagship brand Fortune will anchor its presence through a 40-foot installation at the heart of the celebration on Grand Road. The Fortune Zone will house three distinct experiences — a Mixed Reality (MR) and Virtual Reality (VR) zone, a live kitchen demonstration with sampling, and a large LED screen for engaging consumers with brand content. A devotional highlight of the zone allows participants to cook traditional mahaprasad items like khichdi using actual Fortune products in mixed reality, donning the Oculus. The participants then transition to a virtual reality environment to offer the prasad in the Jagannath Temple. This experience of mahaprasad ends with them receiving a sample of the same made with Fortune products.

The zone shall also celebrate the joy of home cooking through a live kitchen experience, where participants compete to make the Odia traditional Kakara Pitha.

In addition, Alife, the company’s personal care brand, will extend thoughtful, utility-based experiences. A Changing Station will be set up near the beach to provide a clean, dedicated space for devotees to refresh after their dip. Complementing this, a fleet of Fortune-branded e-rickshaws will ferry visitors across the town, ensuring comfort and convenience.

Visibility on Puri beach will be maintained by a large LED screen displaying engaging anamorphic content, thus elevating the overall festive atmosphere.

This multi-dimensional campaign reflects AWL Agri Business Ltd.’s evolution from traditional advertising to culturally integrated, consumer-first festival marketing. By weaving together elements of devotion, innovation, convenience, and service, the company redefines how brands can authentically engage with India’s spiritual and cultural landscape.

Bank of Baroda Wins Prestigious Award at National MSME Impact Awards 2025 by India SME Forum

Chandigarh, July 01, 2025: Bank of Baroda (Bank), one of India’s leading public sector banks, has bagged the Gold Award under Public Sector Banks category at the “National MSME Impact Awards 2025” organised by the India SME Forum, which is India’s largest not-for-profit organisation for Micro, Small and Medium Enterprises (MSMEs), representing over 98,200 MSME members (including 9,400+women entrepreneurs) .

The award was presented by Shri Kalraj Mishra, Former Hon’ble Union Minister of MSME & Former Governor of Rajasthan and Chief Patron India SME Forum in recognition of Bank of Baroda’s significant contribution towards promoting ease of doing business for entrepreneurs and enhancing access to credit for Micro, Small, and Medium Enterprises (MSMEs).

On behalf of the Bank, Shri Madhur Kumar, Chief General Manager (MSME Banking, Co-Lending and Supply Chain Finance) received the prestigious award at a ceremony held in New Delhi.

Banks were evaluated on a broad set of strategic and operational criteria, including but not limited to presence of a dedicated MSME Branch, y-o-y growth in number of loans (%), growth in average loan amount (%), average CGTMSME Loan size (Lakh), number of policies/financial products for Women/SC/ST, direct feedback and satisfaction ratings from MSMEs.

This award underscores Bank of Baroda’s commitment not only towards policy excellence but also the trust and appreciation of thousands of MSMEs on the ground.

Dr Birbal Jha Hails Social Media as the Greatest Democratic Dialogue Platform of Our Time

Patna, 30th June, 2025

In a powerful address delivered today, acclaimed sociolinguist and social reformer Dr Birbal Jha, Managing Director of British Lingua, described social media as “the modern-day Jan Sunwai”—a digital people’s court where every voice is heard, every truth finds a platform, and real social change begins.

Dr Birbal Jha Hails Social Media as the Greatest Democratic Dialogue Platform of Our Time

Speaking on the transformative impact of social media on society, communication, and self-expression, Dr Jha said “Social media breaks the silence, builds confidence, and turns every voice into public power. From hesitation to articulation, it empowers individuals to speak out and stand tall.”

He emphasised that social media has democratised the right to communication, historically reserved for the privileged few. “Where traditional media gave the mic to a few, social media gives voice to the many. This is true freedom of communication,” Dr Jha declared.

Dr Jha stressed the importance of responsible use of social media, stating,“In the hands of the educated, social media is a torch. In the hands of the ignorant, it may become a wildfire. We must use it wisely—to educate, elevate, and enlighten.”

Calling it the “digital public square”, Dr Jha noted that social media has reshaped the landscape of discourse, allowing individuals from the remotest corners of India to connect with global conversations.

“Thanks to social media, a learner in a village and a professor in a university can now speak the same language of progress,” he added.

He concluded by urging users to embrace this powerful medium not for shouting, but for shining.

“Let our expression be thoughtful, truthful, and transformational.” The speech aligns with Dr Jha’s lifelong mission to empower people through English communication skills and to bridge social gaps through education and awareness.

This thought-provoking address is part of a larger initiative by British Lingua to promote digital literacy, public speaking, and responsible communication in the digital age.

About Dr Birbal Jha
Dr Birbal Jha is a noted linguist, author, and social entrepreneur, widely recognised for pioneering the English for Social Empowerment movement in India. He is the Founder and Managing Director of British Lingua, a leading institute promoting English communication and personality development.

Crafted by Light: A Shimmering Loetz Vase at The Great Eastern Home

The Great Eastern Home, a renowned destination for timeless antiques and heritage décor, proudly introduces a luminous treasure from the golden age of European glassmaking—a rare and resplendent Loetz art glass vase. A radiant embodiment of Art Nouveau elegance, this exquisite piece is a true collector’s delight.

Crafted in early 20th-century Europe, the vase shimmers in a soft palette of ivory white, pale blue, and verdant green, enhanced by an opalescent finish that catches light in mesmerizing ways. Its surface is adorned with delicate floral embellishments and enriched by metallic undertones, creating a sense of organic movement and ethereal grace. Loetz used special techniques like acid-etching, colour layering, and iridescent finishes to add depth, texture, and shine to this piece, making it a clear reflection of the brand’s creative style. Known for redefining decorative art with experimental craftsmanship, Loetz remains an iconic name in the Art Nouveau movement, celebrated for its vibrant colours, fluid forms, and emotive glasswork. This vase captures all of that legacy in one breathtaking form.

At the Great Eastern Home, such masterpieces are not merely acquired, they are curated with soul, celebrated for their story, and reimagined for modern living. With a connoisseur’s eye for excellence, the brand’s collection spans rare furniture, objects, art, and décor from across centuries and cultures, each piece chosen for its timeless narrative and enduring beWarm Regards,

Why I Wear Khadi While Living in the U.S.

Living in the United States has offered me countless opportunities and a new perspective on life—but one thing that remains unchanged is my love for khadi.

For many, khadi might seem like just a fabric, but for me, it’s a story. It’s a reminder of India’s journey to freedom, of Mahatma Gandhi’s vision for self-reliance, and of the hands that spin and weave each thread with care.

Why I Wear Khadi While Living in the U.S.

Even in the fast-paced world of American fashion, I choose khadi for a few reasons:
• It grounds me in my heritage, allowing me to express my identity through what I wear.
• It aligns with my values of sustainability and ethical living, supporting rural artisans and reducing my carbon footprint.
• And honestly—it’s just so comfortable, breathable, and timeless.

Wearing khadi is my way of staying rooted, even while I grow in a new land. It bridges the past and present, tradition and modernity, India and the U.S.—all in one outfit.

So next time you see someone in khadi, remember: they’re wearing more than cloth. They’re wearing history. Values. Purpose.

Buskr x Superkicks Bring Street Culture to Life on World Music Day in Delhi

To mark World Music Day, Superkicks joined forces with Buskr to host a high-energy live music pop-up right outside the Superkicks Delhi store- blending sneaker culture with street sound in its rawest, most unfiltered form.

As crowds gathered around the storefront, emerging independent artists took to the streets, delivering unplugged performances that reflected the spirit of World Music Day- spontaneous, grassroots, and deeply communal. The activation brought together music lovers, creatives, and passersby alike, transforming an ordinary day into a public celebration of sound and self-expression.

“We’ve always believed in amplifying real voices and championing independent talent. Partnering with Buskr allows us to build an open, accessible space for discovery and music right where the culture lives: on the street.”

The event was documented through reels and photo content now available across social media platforms, capturing the live moments, the community vibe, and the connection between sound and streetwear that defines both brands.

Celebrate National Sunglasses Day in Style with Sunglass Hut India

This National Sunglasses Day, Sunglass Hut India invites you to turn up the style, step into the sun, and make a statement with shades that do more than just protect your eyes — they define your mood.

Whether you’re looking for timeless icons, high-tech innovation, or bold fashion statements, Sunglass Hut is your one-stop destination for the world’s most coveted eyewear.

To celebrate, we’re spotlighting four must-have sunglasses you can shop online and in-store — perfect for elevating your summer look:

Burberry

Man Sunglass

Price: Rs25,090

Jimmy Choo

Woman Sunglass

Price: Rs 31,890

Ray-Ban Meta

AI Glasses

Price: 35,700

From everyday icons to futuristic fashion, Sunglass Hut brings together the best of luxury, performance, and personality.

Shop now at www.sunglasshut.in or visit your nearest Sunglass Hut store to explore these styles and more.