Parachute Advansed releases a TVC for its Parachute Advansed Onion Hair Oil

Mumbai, April 25, 2023: Marico Limited’s premium hair-nourishment brand, Parachute Advansed has released a heart-warming TVC for its Parachute Advansed Onion Hair Oil. The TVC highlights how two powerful ingredients – coconut & onion, come together to boost hair growth & reduce hair fall. The film shows the unbreakable, unique bond between a daughter and her mother, with the mother guiding her daughter for the future of her impending marriage and her hair.

The film opens with a loving conversation between a soon-to-be-wed daughter and her mother, about the change in responsibilities after marriage. In a friendly banter, her younger sister also talks about the various changes that the new life will bring, including hair fall, taking a cheeky dig at her older sister. The mother lovingly assures her that she does not need to worry and that using Parachute Advanced Onion Hair Oil will not only help reduce hair fall but also promote hair growth.

Speaking on the new campaign, Somasree Bose, Chief Marketing Officer, Marico Limited said, “Parachute Advansed has been a woman’s trusted ally for generations. A mother-daughter relationship is truly unique, with a daughter seeing her mother as her most trusted advisor and rightly so. The mother’s want for only the best for her child backed by the years of wisdom, is unparalleled. That is exactly what our latest film tries to capture, where the daughter finds comfort in her mother’s advice just before marriage. Parachute Advansed Onion Hair Oil is a fusion of two powerful ingredients. It harnesses the power of onion and combines it with the nourishing goodness of coconut. These two together are a powerful combination to boost hair growth and reduce hair fall. We are optimistic that our latest offering under Parachute Advansed will gain the trust of our consumers and will be a brand that will transcend generations.”

With an emotive visual playout and a powerful storyline, the Parachute Advansed Onion Oil’s TVC is set to delight the audience. The brand film will be released first on TV & digital media in Andhra Pradesh & Karnataka and then on the brand’s YouTube page in Hindi and English later.

Speaking on the creative conceptualization of this TVC, Hans Saxena, Director at Shot Ready Hai said, “Parachute Advanced is a very trusted & loved brand across India. While shooting for Parachute Advanced Onion Hair Oil it was important to understand and capture the emotion that would resonate with the consumer while bringing out the benefits of coconut and onion, two very powerful ingredients.”

Credits:

Agency: Shot Ready Hai

Director: Hans Saxena

Producer: Nikita Sharma

Music Director: Akash Patwari
Script Writer: Aniket Sharma

World-Renowned Pianist Maksim Mrvica Endorses Urtopia’s Sleek and Smart Chord E-Bike

 

24 April 2023 Utopia, the innovative smart e-bike technology company, is excited to announce its collaboration with world-renowned pianist Maksim Mrvica as the first brand ambassador for its sleek and stylish Chord E-bike.

World-Renowned Pianist Maksim Mrvica Endorses

Maksim, with over 4 million albums sold in 57 countries, is a pioneering pianist, widely recognized as the world’s best-selling crossover artist. At our initial meeting, Maksim had just concluded his latest recital. With a towering height of 6 feet 9 inches, he exuded warmth and courtesy, elegantly dressed in a black suit complemented by rock-inspired accessories and tattoos adorning his arms. In an interview, Maksim revealed that he appreciates the personalized touch and perfect fit conveyed by his fashion choices. It is evident that Maksim is not only a renowned classical crossover pianist but also a tasteful fashionista with high standards. Since his foray into crossover music in the early 2000s, Maksim has consistently breathed new life into the classics while preserving the genre’s essence. His passion for music and high-quality design made him the perfect fit for Urtopia’s philosophy of “design is soul.” When he first laid eyes on the Chord E-bike, he was instantly drawn to its simple yet elegant design, stating that it is “passionate and innovative at the same time.”

Urtopia, a technology-driven Ebike company, challenges the traditional design standards of the bicycle industry with its unique style. Urtopia Chord E-bike is inspired by the piano, with its unique design style capturing the essence of the musical instrument. Maksim was impressed by the Chord’s power, reliability, and elegant design, stating that it was “just like my favorite E-bike.”

What’s more, Urtopia is committed to providing excellent customer service, with free shipping and 14-day returns throughout the EU and the US. Its warehouse and after-sales center are located in Germany and the United States, and it has over 50 test ride service points. Anyone interested in the Chord E-bike can book a free test ride on the website. Additionally, Utopia has partnered with the German JobRad platform to offer bike leasing. This benefit is not available with all E-bike brands.

Experience the power and elegance of Urtopia’s Chord E-bike, as endorsed by the world-renowned pianist Maksim Mrvica. Visit the Utopia website to learn more about the innovative Chord E-bike and the company’s commitment to quality and service.

7th International Conference on Rice Bran Oil (ICRBO) inaugurated

7th International Conference on Rice Bran Oil

Hyderabad 24 April 2023: The International Association of Rice Bran Oil (IARBO) in association with The Solvent Extractors Association of India (SEA) organized the 7th International Conference on Rice Bran Oil (ICRBO)-2023 in Hyderabad. The theme of ICRBO 2023 is Awesome Rice Bran Oil for Sustainable Ecosystem (ARISE). Mr. The conference was inaugurated by Mr. G. Kamala Vardhana Rao, IAS, CEO, FSSAI & Secretary, Government of India, along with Mr. Jayesh Ranjan, IAS, Principal Secretary to Govt, Ministry of Information Technology, Electronics & Communications Department, Govt. of Telangana, in the presence of Mr. Ashok Sethia, President, IARBO, Mr. Ajay Jhunjhuwala, President, of SEA India, Dr. B.V.Mehta, Secretary General, of IARBO & Executive Director, of SEA India, Dr. Prabodh Halde, Convener, ICRBO Conference, edible oil industry leaders, international delegates and other industry representatives. Over 500 delegates representing the rice bran oil industry including special invitees from all the Rice Bran Oil producing countries like India, China, Thailand, Japan, Vietnam and Bangladesh attended the conference for a closer interaction for promoting Rice Bran Oil and its value-added products.

Speaking on the occasion Mr. Jayesh Ranjan, IAS, Principal Secretary to Govt, Ministry of Information Technology, Electronics & Communications Department, Govt. of Telangana said, “Telangana is witnessing a Yellow revolution with the growth in Edible oil production. The Government is continuously focusing on building Agri infrastructure in the state and 60% of the Government budget is on Agri growth. We have offered direct benefits to farmers with Rythu Bandhu and crop insurance benefits through Rythu Bima. We have set up Agri University for research and development. The Government is always encouraging industry and has a unique platform TS-IPass to facilitate entry into the state. A few years ago we had a problem of plenty with Rice production but we have now transferred about 20L hectares of land for the cultivation of oil palm. With this, Telangana has the largest area under oil production. This offers great economic benefits by reducing the country’s import dependency on edible oils and fuelling growth. We have set up special food processing zones in Telangana, and offer the best infrastructure and support systems for growth. Telangana is strategically located in heart of the country and can be easily accessed with logistic connectivity. I am delighted to see such a huge gathering of Edible oil stalwarts and it’s an honour that such a prestigious conference is being organized in Hyderabad”

Lifetime achievement awards were presented to industry veterans for their contribution to the identification, research, and promotion of Rice Bran Oil. Mr. O. P. Goenka – Pioneer in Rice Bran Oil In India. Dr. V. Prakash- Scientific contribution for promoting RBO as edible oil, Dr. RBN Prasad-Revolutionary development of Enzymatic degumming process. Dr. A R Sharma- Visionary Leadership in Promoting branded RBO, Dr. Xuebing Xu- Scientific contribution in value addition of Rice Bran Oil (China) and Dr. Riantong Singanusong- Founder of IARBO & ICRBO and Product development of Rice Bran (Thailand)

Speaking at the conference, Mr. G. Kamala Vardhana Rao, IAS, CEO, FSSAI & Secretary, Government of India said, “India has a huge import bill for edible oil and is essential commodity for the people . The government is increasing excise duties on some edible oils to encourage the use of domestic oils. Rice Bran oil, with all its benefits, can help bridge the gap as it has a huge potential. In fact, in the recent budget, a lot of emphasis was made on nutrition security. Edible Oils are a very important source of nutrition. Even historically, oils were a main source of nutrition in India. Already, the fortification of rice with iron, folic acid, and B12 for school children is being done. Research organizations should focus on identifying ways to enhance the nutritional value of edible oils. FSSAI should set standards to ensure the implementation and production of fortified edible oils. India also witnesses a lot of adulteration in food products, this needs to be stopped. Consumers should be educated about the health benefits of edible oils like Til, Groundnut, and rice bran oil. The best way forward for India is to increase oil cultivation, increase extraction, and spread the education about benefits of Indian oils to increase consumption, this will help reduce the price and enhance the consumption of Rice Bran Oil.”

Speaking on the occasion, Mr. Ajay Jhunjhuwala, President, of The Solvent Extractors Association of India said, “We are thrilled to host the 7th International Conference on Rice Bran Oil (ICRBO) organized by the International Association of Rice Bran Oil (IARBO) at Hyderabad. This is the 2nd time India is hosting the conference. At ICRBO 2023, we have the leading experts and researchers in the field to explore the latest developments and advancements in this important area through Technical, and Nutritional sessions. This conference is a unique opportunity to share knowledge, exchange ideas, and collaborate on new initiatives that will help improve the research on rice bran oil and its value-added products and improve the usage of this ‘Wonder oil’. I am sure the sessions will help us understand the latest information on the nutritional research on rice bran oil, wastage minimization, R&D, Marketing, and dynamiting future advancements. As an industry we need to look at innovative ”

Telugu Talons to represent Telangana & Andhra Pradesh States at Premier Handball League

Abhishek Reddy

Hyderabad, April 24, 2023: The Telangana and Andhra Pradesh franchise Telugu Talons announced its entry into the Premier Handball League (PHL) on Saturday. The team, owned by Abhishek Reddy Kankanala, a prominent sports entrepreneur based out of Hyderabad known for his involvement in various sports leagues including volleyball, badminton, golf, and other sports teams will compete in the inaugural edition of the PHL.

The Talons will be looking to put together a robust team at the Premier Handball League Auction slated to be held at the Taj Lands End in Mumbai on April 23, 2023. Each team will select a squad consisting of 11 Indian players and 3 international players.

. By investing in the Telugu Talons team, Abhishek Reddy aims to promote the sport and provide a platform for talented athletes to showcase their skills on a larger stage, while also supporting the development of the sports ecosystem in India. Abhishek is dedicated to expanding his diverse sports portfolio and contributing to the growth of the handball community, particularly in India. With this, Abhishek is adding to his earlier sports investments in Volleyball, Badminton, and Golf sports leagues.

“I am thrilled to venture into the world of handball and support these incredible athletes,” said Abhishek Reddy Kankanala. “Handball is an exciting and engaging sport, and I believe it has immense potential to grow in popularity, especially in India. I am committed to developing the Telugu Talons to compete at the highest level within the Premier Handball League and to bring a new sense of pride and accomplishment to the handball community, both nationally and internationally.”

The inaugural season of the Premier Handball League is set to kick off on June 8 and run until June 25, 2023, and will be broadcast on the Viacom18 network on JioCinema, Sports 18-1 (HD & SD) and Sports 18 Khel.

Rapido prioritizes Passengers’ Road Safety with Seatbelts in Bengaluru Auto-rickshaws in a nationwide campaign

Rapido prioritizes Passengers’ Road Safety with Seatbelts

Bengaluru, 22 April 2023: Adding another feather to the road safety initiative, Rapido – India’s leading auto-tech aggregator – is introducing a nationwide safety campaign, #RapidoSafetyFirst. The campaign aims to raise awareness about road safety, promoting Rapido’s daily ride safety features nationwide.

As part of its campaign, Rapido is equipping auto-rickshaws in Bengaluru with seatbelts to reduce the risk of accidents, fatalities and injuries during sudden stops or collisions. The company has also ensured rider safety by implementing a four-step background verification process for its captains. Additionally, it uses a unique information-masking feature to protect the privacy and identity of female riders. Rapido also offers live ride tracking with access to granular latitudinal and longitudinal data and 24/7 on-ground support for shared rides.

Speaking at the launch, Pavan Guntupalli, Co-founder of Rapido Auto, emphasized the importance of road safety and Rapido’s commitment to promoting awareness and minimizing accidents and fatalities. “Being a responsible service provider, we truly believe that road safety is an important concern today, so running an awareness campaign to taking strict training sessions for captains is part of our policy from day one. The #RapidoSafetyFirst campaign covers seatbelts and 360-degree solutions for customer data and safety. The Rapido app’s safety features ensure passengers feel safe, secure and well-protected throughout their ride. Since road accidents in India have startling statistics, Rapido’s initiative seeks to reduce fatalities and injuries,” said Guntupalli.

Rapido Auto has also implemented several safety measures to facilitate safe travel for riders and passengers. These include mandatory safety training for riders, regular vehicle maintenance checks, and real-time tracking of rides to monitor safety compliance. Furthermore, all Rapido Captains must complete a Learning Module System and Training Exercise learning customer-appropriate behavior, road safety training, and operational training.

Moreover, Rapido Auto has conducted safety awareness programs in collaboration with city traffic police departments across India. These initiatives involved CPR and basic life support training for their captains and a mime program to demonstrate the criticality of road safety at heavy traffic junctions in cities such as Gurgaon, Hyderabad, Chennai, Bengaluru, Vijayawada, and Madurai. Rapido will continue collaborating with the police and allied stakeholders to develop a comprehensive road safety program that transforms road safety norms.

As road safety remains a monumental challenge pan-India, initiatives such as these are the need of the hour for minimizing accidents and fatalities. The #RapidoSafetyFirst campaign intends to boost Rapido’s Safety-First approach nationwide with multiple initiatives.

Sri. Brahmrishi Gurudev meets President Droupadi Murmu to Discuss Non-Violence, Peace, and Women Empowerment

Sri. Brahmrishi Gurudev meets President Droupadi Murmu

Delhi, April 21, 2023: Sri. Sidheshwar Brahmrishi Gurudev, Tirupati (Siddh Guru) met with the President of India Smt. Droupadi Murmu to discuss non-violence, peace, and women’s empowerment. During the discussion, Gurudev presented his perspectives on non-violence and peace for a more harmonious society, as well as the need for empowering women with leadership opportunities. Taking Sri Gurudev’s vision of women empowerment forward, Sri Brahmrishi Ashram, Tirupati educates over 1 lac girl children. A book was presented to the President, which outlines the life journey of Sri Gurudev and his teachings.

President Droupadi Murmu praised Gurudev’s commitment to these values and ideals, noting that his work has had a positive impact on the community. She stressed the importance of working together to create a more peaceful and equitable society, where every individual can thrive and fulfill their potential.

“I am honored to have had the opportunity to meet with President Droupadi Murmu and discuss these important topics. Giving back to society and serving humanity is the greatest form of service. I strongly believe in the philosophy of ‘Learning, Earning, and Returning,’ where we constantly strive to gain knowledge, work hard to earn our livelihood, and then give back to society in whatever way we can.“ said Gurudev.

“Gurudev’s teachings have inspired countless individuals to live a more compassionate and harmonious life. We fully support his efforts to promote non-violence, peace, and women empowerment, and look forward to working with him towards this noble goal.” – Sarla Bothra, Women Chairperson, Sri Brahmrishi Ashram, Tirupati.

Sri Brahmrishi Gurudev, an “Incarnate Sadguru” is amongst the most revered and accomplished saints of the current era. Sri Brahmrishi Ashram is a pious place of Pilgrimage located near the holy city of Tirupati, surrounded by hills, nestled in the lap of nature, clad with beautiful plantations, and can be rightly called a “Heaven on Earth”.

UPSC NDA 2023: PW’s NDA Batch Creates History with Rank 1 by Anurag Sangwan from First Batch

UPSC NDA 2023

Mumbai, 21 April 2023: PhysicsWallah, India’s leading ed-tech platform, has achieved outstanding success in the National Defence Academy and Naval Academy Examination (II), 2022. PW’s student Anurag Sangwan who has been studying at PW since 9th standard has achieved the top rank, followed by six other students who scored under rank 100. Moreover, a remarkable 57 students from PW’s Shaurya and Shakti batches secured positions under rank 300.

Out of 19 reserved seats for females in the NDA, PW students have earned 6 seats successfully, that includes Vanshika Choudhary (Rank 47), Rituja Yadav (Rank 53), Payal Singh (Rank 271), Jyotsna Yadav (Rank 391), Poonam Dhaka (Rank 436), and Anju Lakshmi (Rank 208). Among the top scorers from PW include Anurag Sangwan (Rank 1), Sarthak Kaushik (Rank 6), Ankit Abhinav (Rank 7), Aman Singh (Rank 78), Aryan Sharma (Rank 83), Sahil Jha (Rank 96), Ashwani Kumar (100) and many others.

Out of the 538 candidates who qualified for the exam, PW’s students have shown exceptional performance, which reflects their hard work and dedication. The final list of results was based on the written test conducted on September 4, 2022, and subsequent interviews conducted by the Services Selection Board of the Ministry of Defence.

PW’s approach to education has been to provide accessible and cost-effective education that meets the highest standards, and the students from the Shaurya and Shakti batches, who were preparing for NDA, have benefited significantly from this approach. The faculty members at PW have been readily available to answer questions through the doubt engine, with lecture and test planners and daily practice tests with video solutions, providing comprehensive support to the students.

During an interview with Alakh sir, Anurag Sangwan, the 17-year-old topper from Chandeni Village, Haryana, shared his thoughts and experiences. He mentioned that his family has always had a strong inclination towards government jobs, and his father is the sole breadwinner for his joint family. Anurag credits PW’s study material and test series for his success, advising all aspirants to study with dedication and commitment.

Alakh Pandey, CEO & Founder of PW: At PW, we are delighted at achieving such remarkable results and are proud of the hard work and success of PW’s students who have secured a good rank. The success of the DefenceWallah team is a testament to the dedication of PW’s students and educators. PW’s approach to education has always been to make it accessible and effective, and the results reflect its success. We look forward to delivering outstanding learning outcomes and continue to innovate our content delivery for enhanced understanding of our students across all the test prep categories.

UPSC NDA 2023: PW’s NDA Batch Creates History with Rank 1 by Anurag Sangwan from First Batch

UPSC NDA 2023

Mumbai, 21 April 2023: PhysicsWallah, India’s leading ed-tech platform, has achieved outstanding success in the National Defence Academy and Naval Academy Examination (II), 2022. PW’s student Anurag Sangwan who has been studying at PW since 9th standard has achieved the top rank, followed by six other students who scored under rank 100. Moreover, a remarkable 57 students from PW’s Shaurya and Shakti batches secured positions under rank 300.

Out of 19 reserved seats for females in the NDA, PW students have earned 6 seats successfully, that includes Vanshika Choudhary (Rank 47), Rituja Yadav (Rank 53), Payal Singh (Rank 271), Jyotsna Yadav (Rank 391), Poonam Dhaka (Rank 436), and Anju Lakshmi (Rank 208). Among the top scorers from PW include Anurag Sangwan (Rank 1), Sarthak Kaushik (Rank 6), Ankit Abhinav (Rank 7), Aman Singh (Rank 78), Aryan Sharma (Rank 83), Sahil Jha (Rank 96), Ashwani Kumar (100) and many others.

Out of the 538 candidates who qualified for the exam, PW’s students have shown exceptional performance, which reflects their hard work and dedication. The final list of results was based on the written test conducted on September 4, 2022, and subsequent interviews conducted by the Services Selection Board of the Ministry of Defence.

PW’s approach to education has been to provide accessible and cost-effective education that meets the highest standards, and the students from the Shaurya and Shakti batches, who were preparing for NDA, have benefited significantly from this approach. The faculty members at PW have been readily available to answer questions through the doubt engine, with lecture and test planners and daily practice tests with video solutions, providing comprehensive support to the students.

During an interview with Alakh sir, Anurag Sangwan, the 17-year-old topper from Chandeni Village, Haryana, shared his thoughts and experiences. He mentioned that his family has always had a strong inclination towards government jobs, and his father is the sole breadwinner for his joint family. Anurag credits PW’s study material and test series for his success, advising all aspirants to study with dedication and commitment.

Alakh Pandey, CEO & Founder of PW: At PW, we are delighted at achieving such remarkable results and are proud of the hard work and success of PW’s students who have secured a good rank. The success of the DefenceWallah team is a testament to the dedication of PW’s students and educators. PW’s approach to education has always been to make it accessible and effective, and the results reflect its success. We look forward to delivering outstanding learning outcomes and continue to innovate our content delivery for enhanced understanding of our students across all the test prep categories.

Manoj Kohli joins Masters’ Union as Chairperson

New Delhi, 18th April 2023: Masters’ Union, the new-age business school in Gurgaon, is pleased to announce Mr. Manoj Kohli as its new chairperson. With more than 40 years of experience in the telecommunications and technology industry, Mr. Kohli brings a wealth of knowledge and expertise to the premier institution.

Mr. Kohli, is a distinguished business leader, having spent 16 years in the manufacturing sector before leading mobile startup Escotel to achieve market leadership in three important markets in India. As the former CEO of Bharti Airtel, Mr. Kohli was instrumental in transforming the company into one of the largest telecom operators in the world. He has also held various leadership roles in the industry, including being a Board Member of SoftBank Group International. Mr. Kohli has also served on the board of GSMA in 2008 and 2012 and was the Chairman of the CII Task Force on Ease of Doing Business. He is now the Chair of the CII Unicorn Forum, which aims to attract new tech investments to India.

Pratham Mittal, Founder of Masters’ Union, said, “At Masters’ Union, we aim to equip our students with skills that shape them into all-rounded global professionals. We are delighted to welcome Manoj Kohli as our new chairperson. He is a visionary leader with a proven track record of driving growth and innovation in the business world. We are confident that his insights and guidance will help us take Masters’ Union to new heights of excellence.”

In his new position, Mr. Kohli will provide strategic direction and guidance to the school, drawing on his extensive knowledge of the business landscape and his deep understanding of the needs and aspirations of today’s business leaders. Under his leadership, Masters’ Union aims to strengthen its focus on innovation, entrepreneurship, and digital transformation.

Manoj Kohli, Chairman and Managing Partner, MK Knowledge LLP said, “I am honoured to join Masters’ Union, which is dedicated to developing the next generation of business leaders. I am excited to work closely with the faculty, staff, and students to strengthen the school’s foundation and accelerate its growth. As a leader, I believe in creating a collaborative and innovative environment that encourages students to think outside the box and reach their full potential. We can work together to build a community that not only produces successful business leaders but also has a positive impact on society.”

Masters’ Union is poised to continue shaping the next generation of business leaders and preparing them for the challenges and opportunities of the modern business world, thanks to Mr. Kohli’s leadership and the school’s unique approach to education.

Yatra Online, Inc. Welcomes Dr. Shakti Goel as Chief Architect and Data Scientist to Bolster AI Initiatives

 India | April 17, 2023: Yatra Online, Inc. (the “Company” or “Yatra”) (NASDAQ: YTRA), India’s leading corporate travel services provider and one of India’s leading online travel agencies, announced today that with a view to accelerating its adoption and innovation in Artificial Intelligence and Data Science, it has appointed Dr. Shakti Goel to the position of Chief Architect and Data Scientist. Dr. Goel is a seasoned technologist and completed his Doctor of Science (Sc.D.), and Master of Science from, Massachusetts Institute of Technology (MIT), Cambridge, MA, and his Bachelor of Technology (B.Tech.), from the Indian Institute of Technology (IIT), New Delhi, India.

With over 25 years of rich experience across diverse industries such as Travel, Banking, Transport & Logistics, Retail, Financial Markets & Pharmaceuticals, Dr. Goel has worked for major Fortune 500 companies such as American Stores, Oracle, State Street Corporation, Raytheon and Fidelity Investments.

In his last role prior to joining Yatra, Dr. Goel was involved in an ambitious project of building an enterprise-wide data warehouse across all lines of businesses in the travel domain. Some of his earlier assignments include – Chief Product and Technology Officer at Faircent (one of the largest p2p lending companies in India), Chief Technology Officer for the Financial Inclusion and Banking division of HCL Infosystems, and CTO of Aakash Educational Services.

“I am pleased to welcome Dr. Goel to the Yatra team,” said Dhruv Shringi, Co-Founder and Chief Executive Officer. “Dr. Goel brings a wealth of experience in Data Science and Analytics having held technology leadership roles globally at major Fortune 500 companies and in the travel domain in India. With AI seen as the next technology frontier and a core driver for innovation in travel going forward, Dr. Goel will be a valuable contributor in leading our Data and AI Initiatives as we continue to lead the path for business travel innovation in India.”