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EV91Technologies Private Limited Launches Flagship Electric Two-Wheeler Operations Fleet in Delhi, Strengthens Commitment to Urban EV Adoption and Women Empowerment

New Delhi, 23rd June 2025: EV91Technologies, one of India’s fastest-growing electric mobility startups, has launched its flagship electric two-wheeler operations fleet in Delhi, further solidifying its commitment to building a reliable and inclusive EV ecosystem in the country. The newly inaugurated facility, strategically located in the capital, is equipped with advanced tools and trained professionals to deliver seamless servicing, diagnostics, battery checks, and spare part replacements and EV Vehicles for their riders across Delhi-NCR.

The launch marks a significant step in EV91’s nationwide expansion strategy. The brand is led by a dynamic leadership team including Arun Kumar (Founder & CEO), Manoj Kumar (Co-founder & COO), Lalith Kumar (Co-founder & CBO), and Umesh S K (Chief Financial Officer)—all of whom bring a strong vision for sustainable transportation and accessible EV ownership across India.

Speaking at the event, Arun Kumar, CEO and Founder of EV91Technologies, said,
“Delhi is a crucial market for the EV transition, and this new centre is designed to support our customers with fast, reliable, and professional service. Our aim is to not only provide exceptional vehicles but also ensure an effortless post-sales experience that builds long-term trust.”

The event also witnessed the presence of notable industry leaders and partners including Vaibhav Sarda from Stride, who leads their green financing initiatives, Rishabh Deo from Gogoro, actively engaged in business development and strategic alliances, and Jyotir Jain, Director at BizDateUp and Partha Pratim from MotoVolt. Their support reflects the growing collaboration among EV, finance, and startup ecosystems in India.

In a strong step toward social and economic inclusion, EV91Technologies is proud to collaborate with Zepto, Big Basket, Apollo, Flipkart Minutes and other e-commerce players to empower delivery partners in Delhi-NCR. Through this initiative, we are providing electric two-wheelers on a rental basis to the riders who are unable to afford their own vehicles — enabling them to earn independently while supporting the shift toward sustainable mobility.

In parallel, we are already working with Rapido Pink to strengthen operations led by women riders. Together, these efforts have targeted employment opportunities to women, with a targeted expansion to 5,000+ fleet and out of which 1000 will be female riders in the coming months.

Our commitment remains clear — to create dignified, green, and scalable employment for underserved women across urban India.

With the launch of the Delhi fleet operations and impactful collaborations like Rapido Pink, and e-commerce partners EV91Technologies continues to drive forward its mission to make electric mobility a trusted, inclusive, and widespread reality.

Bodh Gaya, June 21, 2025: On the occasion of International Yoga Day, the Indian Institute of Management (IIM) Bodh Gaya organized a special press conference at the Director’s Office, reaffirming its commitment to holistic well-being and mindful leadership.

The event was graced by Dr. Vinita Sahay, Director of IIM Bodh Gaya, and Prof. Kameshwar Nath Singh, Vice Chancellor of the Central University of South Bihar (CUSB), whose presence added inspiration and meaning to the day’s celebrations.

Addressing the media, both dignitaries emphasized the growing significance of integrating yoga and mindfulness into academic and professional spaces, especially in a post-pandemic world where mental and physical health have taken center stage.

Following the press interaction, a dedicated yoga and meditation session was held on campus, where Dr. Sahay, Prof. Singh, faculty members, and staff of IIM Bodh Gaya actively participated. The session reflected the spirit of Yoga Day, celebrating inner harmony, self-awareness, and a healthy lifestyle.

IIM Bodh Gaya continues to nurture not just academic excellence but also the overall wellness of its community, aligning with the values that yoga represents: discipline, balance, and unity of mind and body.

Bengaluru, 20th June, 2025: DizzyDuck Studio will celebrate International Yoga Day by offering its first-ever curated wellness experience called “Flow With Grace”, on June 21 from 4:30 PM to 6:30 PM. It will be a two hour, immersive, and sensory experience that brings together the power of yoga with the meditative impulse of live handpan music. An immersive experience, co-led by yoga facilitator Shruti Dewan and handpan artist Neeraj Mistry, Spark will give participants a meaningful, restorative experience to slow down, move intentionally and explore stillness in themselves. There are 15 spots for this experience, as we wanted to keep the group small, intimate and free of distractions; we wanted participants to tap into a nurturing environment where attention can be personal and rest is comfortable and meaningful.

“This is more than a yoga class,  it’s a mindful journey. We wanted to bring forward something that encapsulates the heart and spirit of Yoga Day, connection, calm and community. By offering participants an experience that brings together the mind with intentional movement and the therapeutic tones of the handpan, participants can explore and experience a practice that heals both body and mind.” said Ipshita Das, Founder Dizzy Duck

The session will begin with some gentle flow-based movements before we move deeper into asana guided by Shruti Dewan. Neeraj Mistry will be playing the handpan live, which will invite the participants to tap into their movement through improvised expression, meaning that the tones coming from the handpan will elevate how participants experience emotions and give them freedom to move comfortably within a sensory rich experience. Towards the latter half of the session, the focus will be on stillness, with supported poses for the participants to find rest, and sound healing, to guide them into clarity.

DizzyDuck Studio, a simple, peaceful area renowned for encouraging creativity and mindful living, will serve as the event’s backdrop. It will be converted into a haven of peace with natural materials, gentle lighting, and fragrant accents. The public can purchase tickets for this event, and a select group of community members and collaborators are invited as guests. From total novices to seasoned practitioners, all skill levels are welcome.

19 June 2025, Gurugram – Carlsberg Group in India today announced a new partnership with Water.org to improve access to safe water and sanitation in communities across the Ganges River Basin, including the states of Haryana, Rajasthan, Uttar Pradesh and Bihar. The collaboration reinforces Carlsberg’s commitment to responsible water stewardship by investing in sustainable, measurable solutions that empower local communities.

Water.org helps tackle India’s water and sanitation crisis by making access affordable. Through its WaterCredit solution, launched in India in 2004, the organization partners with microfinance institutions, banks, and government programs to provide small, affordable loans for water and sanitation improvements to families in need. This approach has enabled more than 30 million people to get access to safe water or sanitation. Water.org continues to scale its impact by developing financial solutions at both household and community levels, supporting India’s goal of providing tap water for all.

Through this initiative, Carlsberg Group and Water.org will enable access to 247 million liters of water in the Ganges River Basin, helping people in areas that need safe water the most. The partnership aims to provide safe water or sanitation solutions to more than 112,000 people by March 2028. In addition to providing access to safer water, the partnership will engage communities in awareness efforts to drive long-term behavior change and local impact.

The partnership is an important step towards Carlsberg Group’s target of replenishing 100% of the water consumed at its breweries and beverage production sites in high water risk areas by 2030.

“At Carlsberg India, we understand that water is not just a resource — it’s a lifeline for communities,” said Nilesh Patel, Managing Director, Carlsberg India. “Our partnership with Water.org reflects our commitment to sustainable water management and community well-being. By supporting access to safe water, we’re helping families build healthier lives, strengthen their resilience, and secure a better future. Investing in water is, ultimately, an investment in people, in sustainability, and in long-term progress.”

 “This collaboration with Carlsberg helps scale the impact of our proven solution. One that’s empowered millions of people to finance their own safe water and sanitation solutions,” said Gary White, CEO and Co-founder, Water.org. “As part of an important network of partners, Carlsberg is helping accelerate that momentum in India, where access to safe water or sanitation can change everything for families in need: improving health, regaining time, and building bright futures.”

Water access drives measurable improvements in health, household resilience, and gender equity. This partnership will help create lasting impact across the Ganges River Basin, ensuring that local communities can thrive, even in the face of climate challenges.

Greater Noida, June 18, 2025: In a time when urban expansion often stands at odds with ecological balance, Group 108 scripted a quiet yet impactful chapter of hope at its landmark IT Park development, Grandthum, in Techzone 4, Greater Noida (West). Themed “Plant Today, Breathe Tomorrow,” the plantation drive was not merely an environmental gesture—it was a deliberate act of reclamation, positioning nature back into the heart of real estate vision.

Organised as part of World Environment Month, the initiative saw the coming together of Group 108’s leadership, employees, project associates, and volunteers from its partner NGO, The Human Touch Foundation, in a collective effort to reintroduce green lungs into a rapidly urbanising corridor. By noon, the expansive site of Grandthum bore the first signs of transformation—not with steel or concrete, but with saplings planted in measured rhythm across designated zones within the project.

The effort aligns with Group 108’s broader Corporate Environmental Responsibility (CER) agenda—a roadmap that seeks not to greenwash development, but to green-root it. The saplings chosen were indigenous, hardy species, curated to thrive in the region’s climate and contribute tangibly to air purification and biodiversity recovery.

Dr. Amish Bhutani, Managing Director, Group 108, shared a message that encapsulates the group’s commitment to sustainability: “Urban growth and environmental integrity must not be adversaries. At Group 108, we believe that infrastructure must evolve alongside ecosystems. This initiative is not a routine formality —it is a philosophical anchor. To plant a tree is to vote for the future. And we intend to keep voting.”

The plantation drive unfolded with a quiet sense of purpose, guided by Group 108’s leadership and supported by its on-ground teams and members of The Human Touch Foundation, the NGO partner for the initiative.

The event concluded with informative sessions on urban greening, the ecological importance of native flora, and the long-term carbon offset potential of tree-lined commercial landscapes

Grandthum, known for its bold architectural language and commercial prominence, is fast emerging as a development that marries form with foresight. Beyond being a hub of retail and enterprise, the project is envisioned as a place where sustainability becomes experience—not marketing.

India, 17th June 2025: The Management Development Institute (MDI) Gurgaon hosted another power-packed edition of its flagship startup pitch events, MDI Megaminds, on Sunday, 15th June 2025, from 11:00 AM to 1:00 PM at the Lakshya Building, 3rd Floor, Room No. 9, MDI Gurgaon campus

MDI Megaminds has established itself as a dynamic platform where visionary entrepreneurs meet seasoned investors and startup enthusiasts. The event showcased an action-packed day of high-energy pitches, vibrant networking, and opportunities for real growth.

Over the past five years, MDI Megaminds has successfully impacted more than 150 startups, serving as a launchpad for bold ideas and valuable connections within India’s growing startup ecosystem. This year’s edition aimed to build on that legacy by bringing together ambitious founders, investors seeking the next breakthrough innovation, and those eager to learn from real-world startup journeys.

Start-ups presented:

1.     INTERACTIVE RECRTUIMENTS: AI powered global edtech marketplace bridging students from Tier 2/3 cities to Education & Job Opportunity
2.    iRasus: Advanced battery analytics for e-mobility
3.     TIRTH.com: India’s first AI-powered spiritual travel platform
4.     VIKARA studios: Creating culturally rooted socially impactful 1v1 mobile games – bringing legends like Vikram-Betaal to life with a modern competitive twist

 Apart from the above startup presentation FIRE SIDE CHAT was happened 

PROBLEM FIRST or PRODUCT FIRST – Are startups solving real needs or just building what they want?

Mr. Sreejit Pillai – CBO, UTI Alternatives                    

Mr. Chitranshu Mahant – Co-founder, Primebook

Mr. Sameer Mathur – MD &CEO, Roinet Solutions

The event was open to all, whether you are a startup looking for funding, an investor scouting for the next big idea, or a student or professional interested in entrepreneurship.

Key Speakers & Jury Panel:
This year’s MDI Megaminds featured an illustrious panel of distinguished speakers and jury members, bringing together some of the most influential and visionary leaders in the world of entrepreneurship and investment. Attendees had the unique opportunity to learn from and interact with industry stalwarts such as Mr. Raj Chetan, the renowned investor and startup mentor; Ms. Sanya Duggal, an acclaimed entrepreneur celebrated for her game-changing ventures; Ms. Sanjana Agarwal, a thought leader in innovation; Mr. Arun Mehta, a trailblazer in business strategy; Mr. Mayank Bansal, a driving force behind several successful startups; Mr. Manish Verma, a respected business advisor; Dr. Ashish Singla, a leading academic and expert in management; and Dr. Paramjit Lamba, known for his impactful contributions to entrepreneurial education. Their combined expertise and insights inspired, guided, and ignited the ambitions of every participant, making this edition of MDI Megaminds an insightful event for all those passionate about the startup ecosystem present.

Speaking on the occasion, Prof Leena Ajit Kaushal Chairperson MDI Accelcube (MAC)remarked,”At MegaMinds Event, we believe in the power of ideas to shape the future. Our mission is to create platforms where visionaries, innovators, and changemakers come together to connect, collaborate, and inspire”.

Adding to the event,Prof Ruchi Agarwal, Faculty Incharge MDI Accelcube (MAC)said, “We are pleased to introduce a new session within Megaminds ‘Fireside Chat’ with experts. This year, we are progressing towards formation of Acceleration cum Incubation Centre”

Chennai, June 17, 2025: Tropical Agrosystem (India) Pvt. Ltd., a leading player in India’s crop protection and plant nutrition industry, has unveiled a powerful new initiative to empower farmers and advocate for sustainable agriculture aimed at ensuring long-term food security. Through its national campaign, #SawalKalKaHai, the company seeks to promote environmentally friendly farming practices while encouraging consumers to make conscious, responsible food choices that benefit both people and the planet.

With the central message, “The question is not just about today, but every tomorrow,” the campaign highlights the urgent need to protect soil health, preserve ecological balance, and secure the future of our food systems. It calls on both farmers and consumers to take collective responsibility—underscoring that sustainability begins in the soil and ends on our plates.

Founded in 1969 and part of the century-old Jhaver Group, Tropical Agro has emerged as one of India’s fastest-growing agri-input companies. With an annual turnover of approximately USD 200 million, the company offers a comprehensive portfolio of chemical, biological, and organic solutions—ranking among the top two Indian brands in the sector.

Tropical Agro’s growing focus on sustainability is reflected in the increasing share of its biological and organic offerings, which now account for 20% of its portfolio. Alongside its comprehensive offerings across seed treatment, crop protection, plant nutrition, and post-harvest segments, the company actively trains and educates farmers to adopt judicious use of chemical inputs. This latest initiative builds on these broader efforts, aiming to enhance soil health, farm productivity, and resilience to climate change.

In line with its commitment to innovation, Tropical Agro has introduced patented solutions such as Tag Stem Lee and Tag Proxy, along with other advanced products that protect crops while revitalizing the soil.

The #SawalKalKaHai campaign aims to deepen awareness of how everyday food choices are intrinsically linked to farming practices and to spark a nationwide conversation on sustainable food systems. Through emotional storytelling and a compelling “Food to Farm” narrative, the campaign film traces the journey of food—from the soil to the plate— demonstrating how informed choices can shape the health of individuals, families, and the environment, whether it’s a child’s lunchbox or a shared family meal.

The two-minute film opens with a relatable question echoed across Indian homes — “Khaane Mein Kya Hai?” (What’s on the menu?)—and follows a mother who begins making healthier choices for her child by replacing unhealthy options with more nutritious food. The narrative emphasizes that this question isn’t just relevant today but will continue to be asked tomorrow. It then then transitions to a farm, where Tropical Argo’s sustainable farming solutions—from seed treatment to post-harvest—are helping farmers deliver better, more nutritious food choices to the consumer. The film powerfully underscores how today’s choices influence the food ecosystem of tomorrow.

Watch the film here: https://youtu.be/nPK2i8It7l4

“At Tropical Agro, we believe sustainability is not just a buzzword—it’s a responsibility,” said V. K. Jhaver, Founder of Tropical Agrosystem (India) Pvt. Ltd. “ #SawalKalKaHai campaign is our call to action – for both farmers and urban consumers – to make conscious choices that ensure a better future. We are committed to promoting practices that protect our planet, our food systems, and the livelihoods of farmers across India. This is more than a campaign—it’s the beginning of a long-term movement that will inspire generations to come.”

Chandrika Rodrigues, General Manager – Branding & Communication, added: “Sustainability is at the heart of everything we do. With #SawalKalKaHai, we aim to bridge the gap between the rural farms and what reaches the plates of urban consumers. By sparking awareness and emotional engagement, we’re nurturing a movement towards healthier, more resilient food ecosystem 

Building on the success of earlier initiatives such as the documentaries  Jai Jawan Jaivik Kisan and Jiyo aur Jeene Do, this campaign reaffirms Tropical Agro’s commitment to revolutionising the future of agriculture— by encouraging sustainable farming and conscious consumption today, for a thriving tomorrow.

Hon’ble Governor of Assam, gracesthe ICSI’s26thNationalConference of Practicing Company Secretaries in Guwahati

Shri Lakshman Prasad Acharya, Hon’ble Governor of Assam inaugurated the 26th National Conference of Practicing Company Secretariesof the Institute of Company Secretaries of India (ICSI) on 14 June 2025, in Guwahati, Assam.

Organized on the theme, Dynamic Regulatory Landscape: CS @Excelling Strategies, the two-day Conference will witness the presence of Industry Leaders, Senior Corporate Professionals, and Senior Officials from the Regulatory Bodies. 

Addressing the Company Secretaries as the backbone of the corporate ecosystem, Hon’ble Governor said, “Company Secretaries’ meticulous scrutiny and accurate reporting ensure that companies comply with both the letter and the spirit of the law. In today’s dynamic regulatory landscape, Company Secretary’s role has become more crucial, strategic, and value-adding than ever before and I am pleased to know that the conference has been designed to enhance your knowledge and skills for enabling real value creation.”

Outlining the theme, CS Dhananjay Shukla, President, the ICSI, contemplated on the role of Practicing Company Secretaries in shaping sustainable governance amidst rapidly changing regulatory environment. He said, “As guardians of compliance, architects of secretarial audit and custodians of governance, Company Secretaries are building a legacy of ensuring transparency, accountability and ethical conduct in the corporate sector.” He also highlighted ICSI’s various capacity building programmes.

Aimed at reinforcing national unity and inclusion, the Conference is set to provide a platform for meaningful dialogues on the following thematic sessions, leveraging collective expertise and fostering regional professional growth:

• Secretarial Audit and Annual Secretarial Compliance Report

• Opportunities under Taxation Regime

• Alternative Dispute Resolution

• Expanding Horizons: Leveraging Various Opportunities

On the occasion, the ICSI announced theupcomingICSI National Sustainability Conference to be held on 26-27 July in Udaipur, Rajasthan and ICSI 4th Board Mentorship Programme to be held from 18-21 September 2025, in Kalimpong, West Bengal.

The Conference also witnessed the gracious presence of Shri Bhubaneswar Kalita, Hon’ble Member of Rajya Sabha and Shri Dilip Saikia, Hon’ble Member of Lok Sabha.

The ICSI signed a Memorandum of Understanding with Services Export Promotion Council (SEPC)and furtherunveiled the following at the Conference: 

• Souvenir of 26th National Conference of Practicing Company Secretaries

• Publication on Corporate Governance from Compliance to Excellence (Handbook on Best Practices), Version 4.0

• Publication on Professional Reboot: Returning to Company Secretarial Roles 

• Flyer on Capacity Building Series

• Chartered Secretary Collector Series – A Compendium of Selected Articles on Direct Taxes and GST

• Publication on Registered Valuers Toolkit (For the asset class of Securities and Financial Assets-SFA)

• Insolvency and Bankruptcy (Rules and Regulations) Version 1.10 updated upto May, 2025

• Flyer on Skill Based Courses on SWAYAM /SWAYAM plus platform under MoU with IIT Madras

• Flyer of MSME & Start-up Helpline 

• Flyer of MSME & Start-up Catalyst

CS Pawan G Chandak, Vice President, The ICSI,CS Praveen Soni, Council Member &Chairman PCS Committee, The ICSI, CS Sandip Kejriwal,Council Member & Programme Director, The ICSI,CS Rupanjana De, Council Member,The ICSI,CS Anuj Saraswat, Chairman, EIRC, The ICSI, and CS Lohit Bagaria, Chairman, NE (Guwahati) Chapter, The ICSI, also addressed the gathering. CS Asish Mohan, Secretary, The ICSI, presented the Vote of Thanks.

This Father’s Day, Zeeba Basmati Rice, a premium basmati brand from the house of Supple Tek, Zeeba aims to spark heartfelt conversations & realizations about the role Fathers play in our everyday life. Conceptualised and executed by Maximus Collabs, the film aims to evoke an emotion and open up difficult yet beautiful conversations.

The campaign strikes a powerful emotional chord, sparking meaningful conversations around the often-unspoken love and gratitude we feel for our fathers. It will serve as a bridge across the emotional gap that many of us experience when trying to express affection, reminding people that showing love, even if it feels awkward, is always worthwhile.

While we all adore our fathers, we often take their silent presence and everyday sacrifices for granted. This campaign will bring that truth into sharp focus. It will encourage people to pause, reflect, and appreciate the unwavering support, guidance, and strength that fathers provide, often without seeking recognition.

Through this film, we aim to push those quiet emotions into the spotlight to move people to pick up the phone, call their dads, and say what they’ve perhaps never said out loud: “Thank you dad , I love you, and I see everything you’ve done for me.

New Delhi, June 13, 2025:  To mark World Elder Abuse Awareness Day (June 15), HelpAge India launched the ‘Understanding Intergenerational Dynamics & Perceptions on Ageing’ report (India Intergenerational Bonds – INBO Report), a first-of-its-kind national study. Following the release, a panel discussion was held at the India International Centre with government, community, academic, and media stakeholders.

The national study was conducted across 10 metro & non-metro cities (Delhi, Mumbai, Kolkata, Chennai, Bengaluru, Hyderabad, Ahmedabad, Kanpur, Nagpur, and Madurai) covering both the youth & the elderly, belonging to SEC B and C urban households. It combined both the quantitative element along with qualitative Focus Group Discussions (FGDs) to explore perceptions, interactions, and emotional dynamics between youth and elders in urban India.

The study surveyed 5798 respondents, with the proportion of youth (18-30 years) – 70% and elders (60 years & above) – 30%. This study addresses the urgent need to understand emotional, relational, and psychological aspects of intergenerational ties in urban India.

“This report offers both a heartening affirmation and a timely wake-up call. While respect for elders and family ties remain deeply cherished in India—with 86% of elders feeling valued—beneath the surface lies a quieter, more concerning disconnect. Many elders still feel emotionally distant, unheard, or excluded from meaningful engagement. Expressions like ‘We are told the plan, not asked’ reflect a perception-practice gap that must be addressed. Are we truly listening to our elders—or simply assuming we are? As India moves forward with its unique demographic advantage—home to the world’s largest youth population and a rapidly growing elder segment—we must build an age-inclusive society that goes beyond the youth or longevity dividend. The real opportunity lies in unlocking the power of ‘intergenerational value.’ Through intentional collaboration across generations—in caregiving, digital literacy, lifelong learning, and volunteering—we can transform ageing from a phase of isolation into one of shared purpose, where generations are bridged not just in proximity, but in vision and co-creation”, says Rohit Prasad, CEO, HelpAge India.

As of 2025, approximately 12% of the Indian population is aged 60 and above, a figure projected to rise to 19% by 2050. At the same time, India also holds the distinction of being home to the world’s largest youth population, with over 365 million individuals aged 15–29 years.

The report revealed that youth primarily associate elders as being “lonely” (56%), “dependent” (48%), but also “wise” (51%) and “respected” (43%), indicating a mix of empathy and admiration, along with the existence of stereotypical views.

“Young adults, especially those aged 18–24, share strong emotional bonds with their grandparents—particularly in multigenerational households. Interestingly, youth living apart often hold more positive perceptions of ageing, showing that distance doesn’t always mean disconnect. Despite lifestyle differences and digital immersion, youth and elders largely agree on the family’s central role in elder care. Youth acknowledge the generation gap but are willing to bridge it—volunteering to talk to lonely elders, assist with errands, and support digital inclusion. They want educational institutions to help them understand ageing and organize intergenerational activities. And while elders may sometimes feel undervalued, they still want to spend more time with youth, feel uplifted after meeting them, and prefer living in family. That’s the complexity to collectively address —by strengthening the positives and consciously addressing the gaps.” says Ms. Anupama Datta, Policy Research & Advocacy, HelpAge India.

Media greatly influences youth perceptions of the elderly, with 80% saying portrayals affect their views—often showing elders as wise and caring, but also dependent or comic.

 “HelpAge is advancing an intergenerational approach through its #GenerationsTogether initiative—connecting youth and seniors via digital empowerment, volunteering, and shared learning. Recognizing media’s influence on youth perceptions of ageing, we will collaborate with media, industry, and stakeholders to promote age-positive narratives.” says Prateep Chakraborty, COO, HelpAge India.

 Key highlights of the report:

• In non-metro cities, youth and elders report stronger traditional values and intergenerational bonds, but also greater fears about aging and wider perceived generation gaps.
• In terms of proximity to elders, a notable difference in score, is seen between metro city youth (62.52) and those in non-metro cities (65.18), with the latter showing stronger expressions of respect, possibly due to more traditional or community-oriented value systems.
• The overall ‘Value and Respect’ score among youth is 63.59 (out of 100), reflecting a broadly positive outlook on older adults and their societal role. Youth in non-metros score higher (65.18) than metro counterparts (62.52), indicating deeper respect, likely linked to community-oriented values.
• Youth mostly interact with grandparents (49%) and parents (45%), while elders connect primarily with sons (50%) and grandsons (40%), underscoring the family’s central role.
• Although 88% of intergenerational communication is face-to-face, the digital divide persists. While 71% of elders use basic phones, only 41% have smartphones. Just 13% use the internet or social media, and only 5% access services like online banking or health apps. Notably, 14% of elders use no digital tools.
• Barriers to digital adoption include 66% of elders finding technology confusing and 51% fearing errors. Youth serve as key enablers, with 54% of children and 52% of grandchildren acting as digital guides. Yet, youth perceive elders as disinterested (78%) or forgetful (66%), while elders cite youth’s lack of patience (71%) and fast explanations (49%).
• Both groups agree that youths’ busy schedules hinder interaction (elders: 76%, youth: 74%). Youth (25%) feel more judged & scrutinized during interactions than elders (22%). A “generation gap” is acknowledged by both (youth: 51%, elders: 45%).
• Disparities exist in perceived support: elders report high youth assistance with ATM withdrawals (55%) and health insurance (40%), while youth underreport their contributions (23% and 18%, respectively). While 29% of youth claim they offer no financial support, only 6% of elders say they receive none.
• On health, there’s strong mutual support: 81% of elders and 82% of youth believe youth should accompany elders to doctors, and 65% from both sides support help with medication and home care.
• Both generations share similar fears for old age: loneliness (youth: 69%, elders: 68%), poor health (67% vs. 61%), and financial insecurity (62% vs. 58%). They agree that financial security (elders: 70%, youth: 72%) and good physical and mental health are key to a fulfilling old age.
• The desire to live with family remains strong: 88% of youth expect to live with family when old, and 83% of elders currently do or plan to — reinforcing the enduring importance of family-based living.

Recommendations by HelpAge India:

• Schools based intervention – Include ‘Age Sensitization’ programmes or curriculum in schools, so the foundation for an age friendly & age inclusive society is set early in life, fostering empathy and age-respect. Government should consider creating a National Intergenerational Engagement Mission for the purpose.
• Intergenerational care – encourage youth-based community care programmes, and the immensely critical role in enabling and facilitating care system and networks for elders. Elder Care Centres in urban and rural areas with youth volunteers. Under its CSR program, corporate to encourage and incentivise young employees to participate in such activities as volunteers and support informal caregivers via HR policies.
• Sensitization awareness drives & campaigns using popular media, to transform mindsets towards being more age sensitive, caring towards elderly and as importantly valuing potential seniors have in productively contributing and co-creating. A public Awareness Campaigns Against Ageism would be very useful
• Digital inclusion through Youth-Led programmes, creating opportunities for connection, bonding & learning between generations, where tech-savvy youth are paired with elders for digital literacy support. Corporates to play a role in organizing training intergenerational workshops, giving digital devices and encouraging their teams to develop elder friendly features in digital devices and apps.