Tag Campaign

Mumbai, September 23rd, 2024: Pepperfry, India’s leading e-commerce furniture and home décor company, has launched its new campaign, ‘Why Wait for Diwali.’ Built on the idea that Diwali shopping often becomes a stressful, last-minute rush, the campaign encourages customers to start shopping early. By showcasing the common frustrations of delayed shopping—like out-of-stock items, missed deals, and the stress of rushing—Pepperfry’s message connects with families as they gear up for the festive season. The campaign emphasizes the benefits of planning ahead, taking advantage of the ongoing SALE, and enjoying a smoother, more relaxed shopping experience both online and in-store. ‘Why Wait for Diwali’ aims to help customers focus on celebrating the festival without the last-minute pressure of unfinished shopping.

The campaign’s message unfolds through an intense, movie-style ad that portrays a family caught up in a frantic, last-minute “mission planning” for their Diwali shopping. In an dramatic manner,  the family prepares for their shopping as if they are executing a military operation, complete with tactical lingo and overly serious expressions. As they start planning, they realise that an essential piece of furniture is out of stock, and their carpenter is unavailable for urgent repairs. Tensions rise, and chaos erupts as family members argue and lose control, perfectly capturing the familiar stress of last-minute festival preparations. The ad concludes with a clear message: “Why wait for the last-minute chaos when you can shop peacefully now? Our ‘Why Wait for Diwali‘ SALE is already live! Avoid the rush, avoid the stress—shop early!

Speaking about the latest campaign, Archana K., Lead, Brand Marketing at Pepperfry, said, “At Pepperfry, we understand the chaos and frustration that often comes with last-minute Diwali shopping. Through this campaign, we’re adding a touch of humour to remind people that the festive season doesn’t have to be stressful. By planning ahead and taking advantage of our ongoing sale, families can shop with ease, enjoying a wider range of choices and a more relaxed experience. Diwali is a time for joy and togetherness, and we’re here to help our customers celebrate with peace of mind, leaving the last-minute rush behind.”

India, 05th September 2024 – Siegwerk Druckfarben AG & Co. KGaA, one of the leading global providers of printing inks and coatings for packaging applications and labels, announces the launch of its ambitious waste management drive with an aim to transform the environment in Bhiwadi and its surrounding areas. This initiative under the aegis of its Corporate Social Responsibility program is a part of its commitment toward making a cleaner and healthier community. The project team comprises environmental experts and solid waste specialists, with close monitoring and support by Siegwerk India’s CSR team.

At the commencement of this initiative, Mr. Ashish Pradhan, President, Siegwerk Asia commented “This cleanliness drive is not just a project, but a commitment to improving the environment and quality of life in Bhiwadi. It’s a matter of honor for the company to be able to work towards a healthier community. In addition, this project is aimed at creating awareness around environmental cleanliness, especially in industry-forward areas. Siegwerk India’s CSR team would closely monitor the progress of the project to meet the projected purpose and help open an avenue for more projects in the future.”

The project, starting from September 2024, will entail clean-up on either side of the Alwar bypass road, beginning from Bhiwadi Mode to Siegwerk India factory about 20 -25 km. daily. In the first phase, Siegwerk India will concentrate on removing garbage along the main roads and ensuring its proper disposal in designated dump yards. To promote sustainable practices and reinforce the importance of maintaining cleanliness, banners will be placed along the cleaned routes, and Siegwerk employees will be present to engage with the local community.

In the second phase, the team plans to shift focus to improving waste management infrastructure in the region. The works will include setting up efficient dumping yards, deploying machinery for waste collection, and implementing segregation practices. They will be the long-term solutions toward proper waste management, and the cleanliness drive will really impact the community. In addition, as Bhiwadi is a border town of Haryana and Rajasthan, it lies in a very complex geographical and administrative setup. Siegwerk India is thereby closely coordinating with the local administration, including the representatives from Bhiwadi Municipal Corporation and the sarpanch from various other villages. This would be critical in order to coordinate the project effectively and address the specific needs of the community.

By addressing the immediate issue of roadside garbage and implementing long-term waste management solutions, Siegwerk aims to set a precedent for environmental initiatives in the region.

Hyderabad, 29th July 2024: GSK  announced the launch of its new multichannel campaign ‘Ab India Banega 7-Star.’ The campaign shows parents that the future of India is in their hands. It encourages them to secure their children’s future with 7 essential vaccinations against 14 diseases, which include chickenpox, hepatitis A, hepatitis B, meningitis, measles, mumps, rubella, pneumonia, influenza, diphtheria, tetanus, pertussis, HiB infection, and polio.

The Indian Academy of Pediatrics (IAP) recommends 7 vaccinations for children aged 1 to 2 years: two doses of chickenpox and hepatitis A, second dose of meningitis# and MMR, booster doses of PCV and DTP Hib IPV and annual dose of flu. Although, immunization coverage in the first year is high in India, drop-out rates after 1st birthday increase. Hence, a significant number of children in the country remain partially vaccinated.

Dr. Shalini Menon, Medical Director, GSK, said, “After a child’s first birthday, it is critical to build robust immunity against serious vaccine-preventable diseases. The immunity granted by the vaccination can extend to the community thereby preventing the spread of disease and could help address threat of increasing antimicrobial resistance by reducing the need for antibiotics. The 7 essential vaccinations given at this age protect them from 14 dangerous diseases and help them grow into healthy adults. Through this campaign, we want to communicate to parents the critical need to give their children the recommended vaccinations between the ages of 1 and 2 years.”

The central creative focus of the campaign films is on the critical need for the 7 vaccinations. The two campaign films show professionals in different fields, such as a cricketer and a space-station mission director, pausing their important jobs to check if a child has received the 7 essential vaccinations. Current ‘stars’ of India giving a powerful message to parents of future ‘stars’ of India, is captured in the films. The films effectively convey the message that securing a child’s future is more important than any other job and that this future rests on the 7-star protection offered by the 7 vaccinations.

The campaign will run across multiple media platforms such as TV, digital, social media, radio, CTV (connected TV), and OTT. Parents should consult their paediatricians to know more about the vaccination schedule for their children and utilise verified sources of information such as MyVaccinationHub.in

Chennai, March 7, 2024: Intending to reduce its blended customer acquisition cost (CAC), Coding Ninjas, a prominent player in the tech education sector, has assigned its digital mandate to Social Beat, a leading digital marketing agency known for its innovative strategies and outstanding results. As part of this mandate, which was won after a multi-agency pitch, Social Beat will implement a brand awareness campaign for Coding Ninjas.

Social Beat will design targeted brand campaigns to boost brand recognition as well as efficiently minimize the blended Customer Acquisition Cost (CAC).

Mr. Vikas Chawla, Co-Founder of Social Beat, said, “Our goal is to strengthen Coding Ninjas’ position in the industry via multi-channel media planning and execution. The company’s digital-first approach allows us to completely leverage our digital marketing prowess. Our team will meticulously strategize and execute media plans across various channels. This will include a daily reporting mechanism to ensure transparency and real-time insights into campaign performance. These collaborations will authentically endorse Coding Ninjas, further expanding its reach and credibility.”

Mr Kannu Mittal, Co-Founder of Coding Ninjas, said, “This is the first time we are doing a brand campaign with the objective of driving awareness and consideration for the brand among both college students and working professionals looking to upskill themselves in their tech careers. Almost 15 million engineering college students graduate every year and enter the workforce. Unfortunately, only a handful of them do so from top colleges that get easier access to coveted tech roles in top companies. The rest of them start the race from behind and have to toil harder to get access to the same privileged placement opportunities that Tier 1 college students and graduates take for granted. Our campaign celebrates those learners who, despite their circumstances, are not afraid to challenge the status quo, believe in themselves, and take ownership of making things happen. We as a brand help those aspirers get the tech careers they deserve faster with the right guidance at the right time. Our unique 3 Stage Learning Model is designed to help learners Learn, Excel & Stand Out through various upskilling offerings that enable them to build strong foundations and leapfrog their peers. Everything we do at Coding Ninjas is centred around how best we can add value to our students.”