New Delhi, India – 8th Aug 2024 – Channelplay, a leading retail marketing and sales outsourcing company, is excited to announce the outstanding results from its retailer activation and engagement program, meticulously executed for the renowned power tools brand Bosch. The program focuses on onboarding and activating retailers on the Bosch loyalty application, aimed at enhancing retailer engagement to boost sales through scanning Bosch products via the application.
In collaboration with Bosch, Channelplay has implemented a dynamic field engagement program designed to enhance retailer activation and drive Bosch tool sales. The initiative began with a focused recruitment effort, deploying 22 Feet on Street Executives (FOS) dedicated to the BeCo (Bosch Engagement and Customer Onboarding) initiative. These FOS teams are responsible for visiting retailers, onboarding them onto the Bosch retailer loyalty app, and ensuring their continued active usage of Bosch products. The success of this initial phase prompted significant expansion, with 50 approved locations now staffed with active FOS across India. Channelplay’s commitment to maintaining a 100% fill rate and swift vacancy closures within a week has been pivotal to this growth.
The program’s success is attributed to its comprehensive approach to onboarding new retailers onto the loyalty application and activating existing passive retailers to scan Bosch tools. The FOS teams not only onboard retailers but also ensure ongoing engagement through tool scanning, point redemption, and distribution of vouchers. With dedicated teams and a commitment to excellence, Channelplay has successfully onboarded over 3000 new and passive retailers onto the application. This effort has resulted in a 20% increase in tools scanning and sales for Bosch products, along with a 10% rise in monthly retailer engagement compared to the previous year.
Mr. Lakshya Das, Vice President of Sales Force Outsourcing at Channelplay, comments, “The success of the Bosch Program underscores Channelplay’s commitment to delivering innovative and results-driven marketing solutions through strategic recruitment, meticulous monitoring, and effective use of technology. As Channelplay continues to pioneer excellence in the industry, the insights gained from this program will also serve as a blueprint for future endeavours.”
Managed by Channelplay, the Retailer Activation Program has become integral to Bosch’s hardware product marketing strategy. Through meticulous oversight and a tailored approach to activations, tool scanning, and retailer engagement, the program has surpassed expectations.
Key Insights from the Program:
Targeted FOS Placement: Leveraging market intelligence, FOS teams were strategically positioned in markets with lower-density registered retailers, maximising market potential and ensuring efficient resource utilisation for enhanced market penetration.
Recruitment Excellence: Channelplay’s rigorous recruitment process ensures the selection of top-tier talent, maintaining a swift hiring turnaround time of seven days to acquire skilled resources promptly.
Best-in-Class Technology Integration: Utilizing cutting-edge, in-house technology solutions, Channelplay optimises field operations for Bosch, managing daily retailer visits and tool scanning with efficient tracking and reporting for real-time insights and enhanced performance monitoring.
Continuous Retailer Engagement: The FOS team initiates and sustains ongoing engagement through frequent retailer visits and comprehensive market tracking. The team ensure retailers are updated on points balance and upcoming rewards to foster enduring relationships.
Innovative Incentive Schemes: Creative incentive programs motivate FOS teams with performance-based bonuses, recognition awards, professional development opportunities, and exclusive perks, driving higher engagement and loyalty from retailers.
FOS Training and Development: Ongoing training programs equip FOS with product knowledge, loyalty app proficiency, point redemption strategies, and effective sales techniques, enhancing their ability to engage with retailers and drive conversions confidently.
A senior representative from Bosch Private Limited stated, “Channelplay ensures the effectiveness of all our Feet on Street employees in a highly professional manner and drives the team to achieve all the KPIs.”