Lava AGNI3 Spurs 200% Growth, Achieves 3x Volume Surge Over AGNI2 During Launch Week

New Delhi, November 19th, 2024 – Lava International Limited, the leading Indian smartphone manufacturer, announced the outstanding success of their flagship AGNI 3, clocking a 200% growth during launch week and a threefold increase in volume compared to its predecessor, AGNI 2. This milestone highlights Lava’s commitment to innovation, quality, and value, fortifying its position in the Indian smartphone market in the competitive sub-30k segment.

The promotional campaign launched on September 24th employed a robust 360-degree marketing strategy, covering high-impact print ads, digital media, airport branding, and influencer collaborations. Designed to resonate with the target audience and expand the AGNI fanbase, this multi-touchpoint strategy achieved notable engagement.

During the 2-week campaign, Lava engaged over 118 million people, resulting in more than 1.5 million searches across platforms. Even before the launch of the flagship phone, the campaign garnered significant attention. Between October 4th and October 8th, AGNI 3 received an overwhelmingly positive response, driven by a high-impact launch event and strategic promotions. Post-launch, the campaign maintained its momentum, achieving a reach of over 29 million, generating 70 million+ ad impressions, and amassing 41million+ video views.

Lava AGNI 3, crafted for the tech-savvy generation, is packed with premium features. It boasts a dual AMOLED display setup, including a 6.78-inch 1.5K 3D Curved AMOLED screen with a 120Hz refresh rate and a secondary 1.74-inch AMOLED display on the back — an India’s First in its segment. Powered by the MediaTek Dimensity 7300X octa-core processor, AGNI 3 offers seamless performance and efficiency. The device includes a triple camera setup of 50MP Sony sensor with OIS, an 8MP telephoto lens with 3x optical zoom, and an 8MP ultrawide lens, complemented by a 16MP front camera. Equipped with a 5000mAh battery and 66W super-fast charging, AGNI 3 is available in two premium colors, Heather Glass and Pristine Glass. Other standout features include Dolby Atmos stereo speakers, a customizable Action Key, support for 14 5G bands, and a runs on clean Android 14 experience with a promise of 3 years of OS upgrades and 4 years of software updates. AGNI 3 also offers a dedicated AGNI Mitra service for home replacement and support, setting new standards in its segment.

Festive Cheer: Thoughtful Gifts to Boost Wellbeing and Mindfulness

As the festive season arrives, embrace the spirit of giving with gifts that promote health and well-being. Organic India, dedicated to healthy, conscious living, presents a curated gifting range that emphasizes the importance of health-focused presents for your loved ones. Celebrate joy and tradition while nurturing wellness with Organic India’s thoughtfully crafted gifts, making it easy to share health and happiness this festive season

Exotic Brew Gift Box

– Elevate your tea-drinking experience with our exclusive Tulsi Green Tea-Exotic Brew Gift Box Set. This thoughtfully curated collection of three exquisite Tulsi tea varieties will delight the senses, soothe the soul, and make for a perfect gift for tea enthusiasts and wellness aficionados.

This set contains 3 types of organic Tulsi teas – Tulsi original, Tulsi green tea – lemon ginger and Tulsi green tea classic

B. Kappa gift box

– Premium Speciality Tulsi Teas 60 Tea Bags with Canvas Golden Print Top Cover best for best Corporate Gift, Birthday Gift, Return Gift & the Perfect Surprise Gift for Every Celebration

– Gift Box Contain 5 Tea Bags of each Tulsi Green Tea Classic, Tulsi Green Tea Honey & Lemon, Tulsi Mulethi, Tulsi Ginger, Tulsi Ginger Turmeric, Tulsi Honey Chamomile,Tulsi Sweet Rose, Tulsi Detox Kahwa, Tulsi Peppermint Refresh, Simply Chamomile, Moringa Hibiscus, Tulsi Green Tea Pomegranate

Volkswagen India Delivers 300 Cars in Delhi-NCR During Navaratri and Dussehra Festivities

Delhi: Volkswagen India has announced mega-deliveries of its most loved cars in the Delhi-NCR region. Celebrating the festive occasion of Navaratri & Dussehra, the brand delivered 300 cars to its customers across the national capital region. Highlighting customer excitement for the highly aspirational and advanced Volkswagen cars – Taigun, Virtus and Tiguan, the mega-deliveries present the discerning choice of customers for key facets of Build Quality, Safety and Fun-to-Drive that resonate with the brand’s products and services.

Volkswagen India has continued to driving customer excitement through its annual festive extravaganza – Volksfest with exciting offers and benefits for customers across India. The brand has continued to deliver exceptional products that epitomize the thrill of driving and with Volksfest 2024, the brand has taken festivities closer to customers with curated activities such as ‘Trust Drives’ and ‘Experience Zones’ across malls in 14 major metropolitans of India.

The brand has also launched the highly anticipated Virtus GT Line and Virtus GT Plus Sport in October this year. The Virtus GT Line has been conceptualized to offer customers an accessible price point with advanced features and powerful performance, while the Virtus GT Plus Sport epitomizes the quintessential motoring spirit in a black themed avatar. The brand has also introduced an enhanced feature package for the Taigun GT Line while reinvigorating the line structure with the introduction of a new Highline Plus variant for both India 2.0 cars, thereby giving customers more for less at a highly competitive price point.