Tag Jasprit Bumrah

September 10, 2024, New Delhi, India: The India office of American Pistachios Growers (APG) has announced Jasprit Bumrah, One of the leading pace bowlers/ cricket icons in the WORLD, as the brand ambassador for California-grown American pistachios for the 2024-25 season.

“Jasprit Bumrah’s unwavering commitment to excellence, both on and off the field, makes him the ideal ambassador for American Pistachios Growers (APG),” said Garth Thorburn, the Minister Counselor for Agriculture at the US Embassy in India.
“We are thrilled to have him champion the message of pistachio nutrition. A significant number of pistachio growers in the United States, particularly in California, are of Indian origin. This partnership not only strengthens the bond between our nations but also promotes a shared vision of health and wellness for people everywhere. Welcome to the family, Jasprit.”

Speaking on the association, Jasprit Bumrah exclusively represented by RISE Worldwide said, “I’m delighted to partner with American Pistachio Growers. For an athlete, nutrition plays a huge role in performance, and I find pistachios to be a perfect snack. They are packed with protein and healthy fats, offering me sustained energy throughout the day. American pistachios are my go-to because they provide the nutrients I need to stay at my best.”

Speaking on the occasion Dr. Siddhant Bhargava MBBS, Diet specialist, celebrity nutritionist and a health entrepreneur “For athletes, American pistachios are a powerful ally. They’re rich in antioxidants that protect healthy cells from free radical damage and provide complete protein essential for muscle regeneration and repair. Also, they offer beneficial fats, fiber, and crucial nutrients that support peak performance and overall health.”

Mr. Sumit Saran, Indian representative of APG said, “We are very delighted and honored to be associated with one of India’s iconic sports figures, Jasprit Bumrah. His exceptional achievements have not only brought glory to the nation but have also inspired countless individuals.

India is a growth market for American pistachios. India itself does not produce any pistachios. However, as awareness about pistachios and its health benefits increase, we are seeing continuous growth in demand for American pistachios. With Jasprit Bumrah, we are looking to take this information about American pistachio nutrition and health to health-conscious consumers across the country,” Saran added.

American pistachios are easily available on all major e-commerce platforms and with major dry fruit retailers across India. Consumers can find them by simply searching or asking for “California pistachios” and choose from the many brands that sell them in India.

Mumbai, March 15, 2024: Shortly after bringing MS Dhoni in a double role for their inaugural TATA IPL 2024 campaign, JioCinema has now presented Kapil Dev and Jasprit Bumrah in two films as part of their new campaign, titled TV Dekho Toh Aise. The latest set of films from JioCinema focus specifically on the Connected TV proposition for viewers that prefer watching TATA IPL on digital as well as a big screen. They also bring out the manifold features of the platform that take fans from a ‘lean-back’ to a ‘lean-forward’ viewing experience with an unprecedented degree of autonomy.

TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bangalore on March 22, 2024.

The treatment of the films, produced by Chrome Pictures, is banter-filled, as conversations between the two ace cricketers get dotted with tongue-in-cheek remarks at each other, all in good jest. The first film has Bumrah engrossed in watching the TATA IPL on his mobile phone, while Kapil Dev enters the scene and engages him in conversation. Bumrah is seen staking superiority for the way his generation consumes the TATA IPL, until Kapil challenges him, turning on a Connected TV, streaming the same content Bumrah was watching. The second film with the duo takes it a step forward in the same vein, as they discuss the capability of watching the TATA IPL in 4K, with one’s choice of camera angle and key moments.

The latest set of films from JioCinema are guided by India’s clear preference of watching their favourite sports content on Connected TV. All TV sets sold in the country over the past four quarters have been Connected TV’s. Last season, over 125 million people watched the TATA IPL on CTV and this year, about 200 million are expected to do so.

“While there is no doubt that India has gone digital in the way it watches the TATA IPL or any other live sport, Connected TV viewers are a rapidly growing subset within the digital universe,” said a Viacom18 Spokesperson. “Our films with Kapil Dev and Jasprit Bumrah drive home the message that the TATA IPL can not only be enjoyed at convenience with flexibility on a mobile phone but also with high-end features for free on Connected TV. It is the same thrill of the high-octane tournament but on a big screen with the viewer having complete control over the premium viewing experience. It is our submission to cricket fans to get a first-hand experience of how JioCinema is redefining the TV experience and hence the line, ‘TV Dekho Toh Aise’ in the campaign.”

Viewers will be able to catch the latest season for free in 4K across 12 languages, with multi-cam options and many more fan-engagement features including the much-loved contest Jeeto Dhan Dhana Dhan. Viewers can also continue to watch their preferred sports by downloading JioCinema (iOS & Android). For the latest updates, news, scores, and videos, fans can follow JioCinema on Facebook, Instagram, Twitter, YouTube, and WhatsApp and Sports18 on Facebook, Instagram, Twitter, and YouTube.