Tag Josh

Bengaluru, India, 13 March 2024: Josh, India’s leading short-video app, in collaboration with DW Hindi, the Hindi-language channel of German international broadcaster Deutsche Welle, has announced the successful conclusion of the second season of ‘Vibecheck with DW’. This collaborative series introduced DW’s ‘Sehat Talk’, a women-centric news series, to a wider audience through short videos on Josh and Dailyhunt.

The introduction of ‘Sehat Talk’ programme on Josh and Dailyhunt marked a significant milestone in inclusive and women-centric media content for Bharat audiences. The second season, with a total of 45 videos which ran for 15 weeks on Josh and Dailyhunt, focused on an array of engaging and diverse topics including Seed Cycling, #Women trend awareness, “Whatsappitis,” and the intriguing connection between pain and cravings for sweets, among others.

With over 300 million video views, 10 million hearts and nearly 1 million shares and downloads on Josh, the enthusiastic response indicates the show’s remarkable reach and impact. Presented in Hindi and Indian Sign Language, the informative series is hosted by renowned journalist Isha Bhatia Sanan and an interpreter from the Inclusive Divyangjan Entrepreneur Association (IDEA). RedFM and its RJs also supported the series, emphasizing its importance to their listeners.

Commenting on this campaign, Sunder Venketraman, Head of Creator & Content Ecosystem at Josh, said, “’Vibecheck with DW’ has been an exceptional and impactful initiative since its inception. Our primary objective was to establish a safe and inclusive environment for women to engage in conversations about their health and related topics in the most inclusive manner possible. Through a comprehensive approach rooted in inclusivity, collaboration, and advocacy, we have not only achieved this goal but surpassed our objectives. Season 2’s success has been made possible by the collective efforts of the Vibecheck team, as well as our valued partners such as RedFM and IDEA.”

Daniel Schulz and Jaya Oberoi from Deutsche Welle’s Asia Distribution Team, jointly commented “The success of ‘Vibecheck with DW’ Season 2 reflects our commitment to delivering informative and captivating content to audiences in India. We are thrilled to see the positive reception and intend to continue to empower and educate through our collaboration with Josh and Dailyhunt, whose support has been crucial in amplifying our message and reaching diverse audiences.”

Season 2 of ‘Vibecheck with DW’ answers all the health-related “whys” that audiences may have. From understanding why anger fuels in an empty stomach to the intricacies of cancer development and the rationale between ageing and hair loss, the new season unravels the interconnected aspects of health and much more. The ‘Vibecheck with DW’ series can be viewed on DW Hindi’s channels on Josh and Dailyhunt.

Bengaluru, 27 February 2024: Josh, India’s fastest-growing and most engaged short-video app, and Dailyhunt, India’s #1 local language content discovery platform and OneIndia, India’s number one digital vernacular portal, have announced the launch of #FightHPV campaign leading up to International Women’s Day in partnership with CAPED (Cancer Awareness, Prevention and Early Detection) India community. The campaign aims to elevate awareness of the HPV vaccine and its uptake in India, directly supporting the national mission to decrease cervical cancer rates.

This 360-degree campaign will leverage the collective reach and audience of Josh, Dailyhunt, and OneIndia to educate and empower women and their families across India on the crucial roles of early vaccination and consistent screening in cervical cancer prevention. In line with the “Inspire Inclusion” theme of International Women’s Day 2024, the initiative highlights the importance of ensuring equitable access to HPV vaccines and embedding cervical cancer awareness in public health discourse.

Josh, DailyHunt and OneIndia will activate the campaign across their platforms using tailored content formats to disseminate vital information and resources to combat cervical cancer effectively. Josh has launched the Filter Challenge, incorporating the HPV vaccine into a checklist of essential vaccines, while also presenting a series of Q&A videos addressing critical healthcare questions related to cervical cancer prevention. DailyHunt is engaging its audience through a vaccine quiz, expert panel discussions on enhancing HPV vaccine accessibility and integrating cervical cancer screenings, infotainment sharecards on cervical cancer movies, and live streaming of partner events. OneIndia will further amplify the campaign’s message to reach a broader audience.

Ravanan N, Executive Director, Eterno Infotech said, “Collaboration lies at the core of driving impactful change. Our collaboration with CAPED India for the #FightHPV campaign underscores our collective vision of a future where cervical cancer is no longer a threat. Through the strategic incorporation of VerSé platforms and CAPED India, we are setting a benchmark for public health initiatives, focusing on raising awareness, enhancing accessibility, and catalyzing action. This campaign is a testament to what we can achieve when we unite for a common cause.”

Commenting on this collaboration, Mridu Gupta, Chief Executive Officer from CAPED India, says, “Over 77,000 Indian women lose their lives to cervical cancer each year, a cancer that can be prevented! With HPV vaccination and HPV DNA screening, we can prevent cervical cancer and save countless lives. CAPED is dedicated to spreading awareness about HPV and cervical cancer and empower people to take preventive action. Join us, along with VerSe and MASH, on this mission to raise awareness and make a difference!”

The #FightHPV campaign, kickstarted on February 20, leading up to International Women’s Day on March 8, 2024. Together with CAPED India, Josh, Dailyhunt, and OneIndia aim to ensure every woman has access to preventive healthcare, promoting health equity regardless of socio-economic background, moving closer to achieving health equity for all women.