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New Delhi, July 19, 2024: The Indian Racing Festival, a premier event in the motorsport calendar of India, is gearing up for its highly anticipated 2024 season with a thrilling addition of Bollywood luminary, Arjun Kapoor. This collaboration marks Arjun’s entry into the motorsport arena as the proud owner of the Delhi franchise, Speed Demons Delhi, under a multi-year agreement.

Building on the momentum from the recent unveiling of the Kolkata team by India’s most celebrated captain, Sourav Ganguly, the festival is now set to welcome Arjun Kapoor as the owner of the Delhi team. With Arjun Kapoor’s significant interest, the league now boasts two celebrity owned franchises. This significant stride in its expansion strategy underscores Arjun Kapoor’s passion for racing and promises to elevate the excitement and glamour surrounding the upcoming season of the Indian Racing Festival.

Racing Promotions Pvt. Ltd. presents the exhilarating Indian Racing Festival (IRF), a meticulously crafted motorsport extravaganza aimed at captivating India’s burgeoning fan base. At the heart of IRF are two prestigious championships: the Indian Racing League (IRL) and the FIA Formula 4 Indian Championship (F4IC).

Arjun Kapoor, renowned as a true motorhead and has a huge fascination with cars, has invested in the team of Speed Demons and will play a major role in promoting motor racing in Delhi and NCR region.

With Arjun Kapoor’s presence the Speed Demons Delhi franchise in the Indian Racing Festival is poised to make a significant impact. Arjun Kapoor’s personal passion for motorsports not only aligns perfectly with our objective but also serves as a powerful catalyst to enhance it. His involvement will authentically resonate with enthusiasts, bringing a fresh wave of excitement and engagement to the sport and helping us captivate and inspire a growing community of motorsport aficionados nationwide,” remarked Akhilesh Reddy, Chairman and Managing Director of RPPL.

The festival features eight dynamic city-based teams from Delhi, Hyderabad, Bangalore, Chennai, Goa, Kochi, Ahmedabad, and Kolkata. From August to November this year, these teams will engage in intense competition, vying for racing glory and the coveted title of champions. The IRF promises adrenaline-fueled action and showcases the finest talents in Indian motorsport, making it a must-watch motorsports event for enthusiasts nationwide.

Arjun Kapoor’s collaboration with the Indian Racing Festival (IRF) is poised to draw in a diverse audience, including Bollywood Celebrities and those from the hinterland. His association brings a dynamic appeal to the festival, making it more engaging and accessible for millennials, Gen Z, and beyond. This partnership not only aims to broaden the festival’s reach but also to cultivate a fresh and diverse fan base among emerging demographics, thereby cultivating a broader and more inclusive fan base.

Arjun Kapoor, owner of the Delhi team at the Indian Racing Festival, shared his excitement: “Ever since I was a young kid I’ve always been interested in cars and motorsports, and Delhi’s love for racing is clear. The Indian Racing Festival, along with our Delhi team, is a great opportunity for young racers and fans. I believe we can discover and support talent that could represent India internationally, making motorsports more popular here.”

NEW DELHI, July 18, 2024- Organised jointly by NuernbergMesse and APEDA (Agricultural and Processed Food Products Export Development Authority), BIOFACH INDIA 2024 co-located with NATURAL EXPO INDIA and MILLETS INDIA is set to redefine the landscape of organic, natural and millets produce, sparking trends and innovations that promise to shape the future of the industry.

The exhibition is supported by leading International and National stakeholders – ICCOA (International Competence Centre of Organic Agriculture), IFOAM (International Federation of Organic Agriculture Movement), OFAI (Organic Farmers Association of India), AIOI (Association of the Indian Organic Industries), Association of Herbal and Nutraceutical Manufacturers of India (AHNMI), and Indian Institute of Millets Research (IIMR). Visitors can look forward to a diverse range of products on display, an engaging knowledge programme, business matchmaking, networking opportunities and special highlights.

Sonia Prashar, Managing Director and Chairperson of the Board, NuernbergMesse India, stated, “In 2023-24, India’s organic food exports reached approximately USD 494.80 Mn, reflecting a growing awareness and preference for sustainable and eco-friendly practices, and positioning India as a key player in the global organic market.”

Connect with 200+ Exhibiting Brands

At BIOFACH INDIA 2024, attendees can engage with over 200 exhibiting brands offering a diverse array of products and services. Explore organic raw and processed products, natural cosmetics, millets showcasing their modern versatility, as well as services from bio inputs to packaging and traceability solutions. Visitors can explore latest products, innovations and sustainable practices, providing ample opportunities for networking and business collaborations.

Abhishek Dev, Chairman, Agricultural and Processed Food Products Export Development Authority (APEDA) stated, “Indian organic products holds immense potential to capture a larger share of the international market owing to India’s vast agricultural diversity, growing consumer demand for organic food products coupled with growing awareness about health.”

Top Highlights at the exhibition

White-Labeling for Organic & Natural Brands: Brands can explore, get inspiration and source ready-to-sell, packaged products that only need their logo before launching as their latest product series.

Trend Pavilion: One of the standout features is Nature’s New & Now, a pavilion dedicated to unveiling the latest industry trends. This year, the spotlight is on three key trends: Superfoods and ingredients, Precision Agriculture, and Clean Beauty. The pavilion will showcase innovative products that align with these trends, offering insights into the future direction of the organic and natural products market.

High-quality International Conference Program: The exhibition offers a robust conference program featuring global industry experts. Participants can gain valuable insights and knowledge through sessions addressing current challenges and future trends in organic farming and sustainable practices.

NEW DELHI, July 18, 2024 — July 18, 2024, Sungrow, a leading global PV inverter and energy storage system provider for renewables signed a strategic agreement with Hero Future Energies (HFE), the renewable energy arm of Hero Group for the supply of 850 MW of inverters, expanding its remarkable presence in India’s growing clean energy space. The inverter solutions will be delivered to multiple HFE projects located in India.

This Agreement reflects the common resolve of both companies to work towards a less-carbon future. Under the agreement, Sungrow will supply the latest 1500V inverter solutions from their Bengaluru factory which feature IP 65-rated design, enabling an optimized LCOE for projects. The solutions are ideal for projects in harsh conditions, like deserts. Given the industry-leading protection capability and smart forced air-cooling technology, the solutions can work without derating even in extreme weather conditions.

Mr. Sunil Badesra, Country Head, Sungrow India, said the Company considers “Clean power for all” as their mission, coupled with innovative solutions. He further added that the company is very excited to have secured this contract and will leave no stone unturned in fulfilling its commitment to HFE. “Sungrow has a long-standing partnership with HFE for more than 5 years. We are grateful for the ongoing faith and backing from Hero Future Energies and are pleased to work with this top-notch entity again on their future projects, reinforcing our commitment to accelerate adoption of clean energy throughout the country,” said Mr. Badesra.

NEW DELHI, July 18, 2024 — Organised jointly by NuernbergMesse and APEDA (Agricultural and Processed Food Products Export Development Authority), BIOFACH INDIA 2024 co-located with NATURAL EXPO INDIA and MILLETS INDIA is set to redefine the landscape of organic, natural and millets produce, sparking trends and innovations that promise to shape the future of the industry.

The exhibition is supported by leading International and National stakeholders – ICCOA (International Competence Centre of Organic Agriculture), IFOAM (International Federation of Organic Agriculture Movement), OFAI (Organic Farmers Association of India), AIOI (Association of the Indian Organic Industries), Association of Herbal and Nutraceutical Manufacturers of India (AHNMI), and Indian Institute of Millets Research (IIMR). Visitors can look forward to a diverse range of products on display, an engaging knowledge programme, business matchmaking, networking opportunities and special highlights.

Sonia Prashar, Managing Director and Chairperson of the Board, NuernbergMesse India, stated, “In 2023-24, India’s organic food exports reached approximately USD 494.80 Mn, reflecting a growing awareness and preference for sustainable and eco-friendly practices, and positioning India as a key player in the global organic market.”

Connect with 200+ Exhibiting Brands

At BIOFACH INDIA 2024, attendees can engage with over 200 exhibiting brands offering a diverse array of products and services. Explore organic raw and processed products, natural cosmetics, millets showcasing their modern versatility, as well as services from bio inputs to packaging and traceability solutions. Visitors can explore latest products, innovations and sustainable practices, providing ample opportunities for networking and business collaborations.

Abhishek Dev, Chairman, Agricultural and Processed Food Products Export Development Authority (APEDA) stated, “Indian organic products holds immense potential to capture a larger share of the international market owing to India’s vast agricultural diversity, growing consumer demand for organic food products coupled with growing awareness about health.”

Top Highlights at the exhibition

• White-Labeling for Organic & Natural Brands: Brands can explore, get inspiration and source ready-to-sell, packaged products that only need their logo before launching as their latest product series.
• Trend Pavilion: One of the standout features is Nature’s New & Now, a pavilion dedicated to unveiling the latest industry trends. This year, the spotlight is on three key trends: Superfoods and ingredients, Precision Agriculture, and Clean Beauty. The pavilion will showcase innovative products that align with these trends, offering insights into the future direction of the organic and natural products market.
• High-quality International Conference Program: The exhibition offers a robust conference program featuring global industry experts. Participants can gain valuable insights and knowledge through sessions addressing current challenges and future trends in organic farming and sustainable practices.
• Farmer’s Market & Farmer’s Track: Organized by The Organic Farming Association of India (OFAI) with a focus and expertise focused on the topic of organic farming and natural farming.

Visitors can download the official app ‘N-GAGE’ facilitating seamless navigation, exhibitor discovery, and scheduling of B2B meetings, enhancing the overall attendee experience.

New Delhi, 18th July, 2024: Ergospace is proud to unveil its latest innovation in ergonomic seating: The Polo Chair, set to redefine comfort and functionality in modern workplaces. This cutting-edge addition blends advanced technology with superior comfort, catering to professionals who value both style and optimal support during long work hours.

The Polo Chair offers exceptional value, making it an ideal investment for businesses prioritizing employee health and productivity through ergonomic seating solutions. With its thoughtful design, superior comfort features, and eco-conscious manufacturing, the Polo Chair reaffirms Ergospace’s leadership in innovative office furniture solutions.

The Polo Chair represents a significant advancement in ergonomic design, addressing diverse user needs with a comprehensive array of features aimed at enhancing comfort and promoting workplace well-being. Its high backrest ensures exceptional spinal support, reducing strain and promoting proper alignment for extended sitting sessions. Adjustable armrests accommodate various positions, facilitating natural movement and minimizing discomfort.

A standout feature of the Polo Chair are:

• Adjustable Lumbar support: Positioned strategically to uphold optimal posture throughout the day, this support assists in preserving the natural curvature of your spine, enhancing posture, and averting the back pain often associated with prolonged sitting.
• Adjustable seat height: Assist in maintaining correct posture while seated, ensuring your feet are flat on the ground and knees are at the correct angle.
• Synchro tilt mechanism : Enables coordinated movement between the seat and backrest, promoting dynamic sitting positions that reduce spine pressure. Offers a recline feature up to 120 degrees for enhanced relaxation during breaks.
• Adjustable Armrest: Maintain correct posture by supporting the arms and reducing strain on the shoulders and upper back.

Enhanced usability features include anytime locking and tilt tension control, allowing seamless adjustment of recline settings based on task requirements and comfort preferences. The pneumatic seat height adjustment ensures ergonomic alignment across different desk heights, accommodating users of varying statues with ease.

“We are excited to introduce the Polo Chair, a testament to our commitment to innovation and ergonomic excellence,” stated Mr. Prashant Garg, Managing Director of ERGO SPACE. “Our aim is to offer a superior seating solution that not only enhances comfort but also fosters productivity and well-being in the workplace.”

Beyond its ergonomic benefits, the Polo Chair stands out for its durable construction and aesthetic appeal. Crafted from high-quality materials, including a sturdy revolving nylon base for stability and mobility, it combines robustness with a sleek, modern design that seamlessly integrates into any office environment.

Aligned with Ergospace’s sustainability goals, the Polo Chair is manufactured using eco-friendly practices and materials, minimizing environmental impact without compromising on quality or performance. This underscores Ergospace’s commitment to producing products that uphold the highest standards of comfort and functionality while adhering to principles of environmental stewardship.

NEW DELHI, July 17, 2024– Max Life Insurance Company Ltd. celebrates the success of its 50th Super Customer Week, highlighting its commitment to building lasting customer relationships through engaging initiatives. This special event, which took place across 350+ branches Pan-India saw remarkable participation and engagement – with 10,000+ customer walk-ins, underlining the company’s customer commitment and innovative approach to customer relations.

The recent Super Customer Week celebration was a week-long festivity, marked by a series of events and activities designed to build emotional connections and enhance customer trust. Emphasizing the theme of trust and protection with fathers at the centre of the conversation, the event provided opportunities to discuss protection, savings, health, and child plans, ensuring their diverse needs were addressed. Customers were invited to celebrate the special bond they share with their fathers, paralleling the trust they place in Max Life to secure their financial future.

Capturing the essence of health and wellness, customers were also encouraged to participate in yoga sessions conducted by renowned celebrity yoga trainer, Gunjan Sahani. This event not only promoted physical well-being but also underscored the importance of a balanced and healthy lifestyle, which Max Life advocates for its customers. Additionally, throughout the week, special engagement activities were organized to cheer for Team India playing at the ICC T20 World Cup 2024, creating a festive and patriotic atmosphere in the branches.

Sumit Madan, Chief Distribution Officer, Max Life said, “The success of our Super Customer Week initiative is a testament to Max Life’s unwavering commitment to customer-centricity and building trust. This innovative platform has not only strengthened our relationships but also highlighted our dedication to engaging with customers beyond transactional interactions. We aim to enhance customer experiences with innovative, personalized offerings that resonate with their lives, ensuring every customer feels valued, engaged, and confident in their financial future with Max Life.”

The Super Customer Week initiative also created significant opportunities for the company’s advisor recruitment and sales efforts. Customers were engaged in meaningful conversations about protection, savings, health, and child plans, leading to impressive engagement rates and spot closures.

Notes to the Editor

Max Life’s much-awarded below-the-line marketing effort, Super Customer Week stands out in the life insurance industry as an innovative customer engagement platform. Unlike traditional communication methods, Super Customer Week dedicates one week each month to celebrate and engage with Max Life customers, fostering long-term relationships and converting customers into brand advocates.

Each month, the Super Customer Week features unique themes and activities that resonate with cultural nuances and occasions, ensuring continuous and relevant engagement. The initiative reaches out to Max Life’s 4 million active customer base through digital channels, including email, SMS, and social media marketing, as well as physical interactions at the branches.

Super Customer Week is characterized by its innovative approach to customer engagement, incorporating various conversation starters and giveaways to facilitate meaningful interactions:

• Conversation Starters: Interactive and mobile-first video marketing, gamification, interactive video quizzes, digital selfies for social media sharing, and webinars.
• Giveaways: Personalized certificates, digital/social media badges, meaningful tips for customers and their families, and physical merchandise like coasters, bookmarks, fridge magnets, and calendars.
  Recognition and Awards

Over the years, Super Customer Week has garnered numerous accolades for its innovative and effective customer engagement strategies, which underscores the effectiveness and innovation of the property, cementing its place as a leading customer engagement platform in the life insurance industry.

• Bronze for B2C Campaign at ET Shark Awards 2023
  Silver at ACEF 12th Asian Leaders Summit and Awards 2023 in “Most Admired B2C Campaign”
• Silver at ACEF 8th Global Customer Engagement Awards in the ‘BTL Engagements’ Category
• Winner at the 13th Edition – The Customer FEST Show 2020 in ‘Best Use of Innovation in a Loyalty Program- B2C’
• Best Use of Relationship Marketing in a Loyalty Program – Customer Fest 2022
• Gold at ACEF Awards (2022) for Best Brand Loyalty Marketing Campaign
• Silver for Customer Relationship Marketing at Indian Marketing Awards (IMA), 2022
• ET BFSI Excellence Award for Marketing Initiatives of the Year 2021

New Delhi, 15th July 2024: Acerpure, an Acer group entity with 48 years of innovation, leadership and excellence in the global IT hardware market, has unveiled its latest flagship product, the Acerpure Aspire & Swift TV series. Available in 32, 43, 55, and 65 inches, these TVs feature state-of-the-art technology for an immersive viewing experience. The Acerpure TVs offer Pure vision with an astonishing 1.07 billion colors, bringing every scene to life with pure clarity and vibrancy. Equipped with Pure Dolby audio, a bezel-less design, multiple connectivity options, and a powerful processor, these models offer pure style with advanced technology for an unparalleled viewing experience. With up to Ultra High Definition (UHD) resolution of 3840 x 2160, they ensure crystal-clear picture quality that brings every detail to life.

Powered by the Google TV operating system, these TVs offer seamless integration with a wide range of apps and services, providing pure entertainment options. With a 178-degree viewing angle, viewers can enjoy consistent picture quality from wider angles, making these TVs a perfect fit for family movie nights and social gatherings. The Variable Refresh Rate feature ensures smooth motion handling, enhancing the viewing experience for fast-paced action scenes and sports.

Acerpure TV series is designed for those seeking high-quality features in a more compact form that meets global standards. Pure Audio is a key focus in the Acerpure Swift series, which comes equipped with immersive Dolby ATMOS technology. This audio system creates a multi-dimensional sound experience that elevates every scene, making viewers feel like they are right in the middle of the action. Connectivity options are abundant, with three HDMI 2.0 ports, USB 2.0, Bluetooth V5.0, and dual-band Wi-Fi (2.4G + 5G), ethernet port allowing users to easily connect a variety of devices and enjoy their favorite content thus making it a television of pure trust and entertainment. Aligned with the Make in India initiative, the Acerpure TV series epitomizes pure trust and entertainment, combining innovative technology with the pride of Indian manufacturing.

Vasudeva G, Director, Acerpure India, said, “As we enter the new market, we aim to reinforce a strong position in the consumer electronics space. The five different variants launched under the Aspire and Swift Google TV series represent our commitment to align with the varied needs of Indian consumers, enabling them to embrace a more pure and technologically advanced life. Coming from Acer with a long history of technology breakthroughs in the IT category we believe that our innovative approach and dedication to quality will resonate with consumers, making Acerpure a household name synonymous with excellence and innovation in home entertainment.”

With over 18000 pin codes being serviced Acerpure is committed to providing world class customer service and reliability, ensuring hassle free experience. The combination of Pure Vision, Pure Audio, Pure Style, Pure Trust, and Pure Entertainment makes the Acerpure Aspire and Swift TV series an outstanding choice for consumers seeking a superior home entertainment solution.

New Delhi, 15th July 2024 – Herbochem, a pioneer in the health and wellness industry, is enthusiastic to announce the launch of a new lineup of plant-based proteins which are designed for people who are looking for better fitness. This innovative range aims to cater to the growing demand for high-quality, sustainable protein sources that support an active lifestyle. Plant-based proteins have gained immense popularity in recent years, not only among vegetarians and vegans but also among fitness enthusiasts and athletes seeking to enhance their performance and recovery. The new range is a testament to Herbochem’s dedication to healthier lives, as well as environmentally sustainable practices. The company has a protein-based production line that concentrates on three key proteins, Pea, Soy and Moringa, that are not only rich in essential nutrients but also give sustainable and eco-friendly options to animal-based proteins.

Pea protein is recognized for its good digestibility, non-allergic characteristics and balanced amino acid pattern having a rich content of iron. As for soy protein, it is a full protein that has all nine amino acids which are essential for human nutrition. It is well-regarded for its ability to support muscle growth and maintenance, as well as its potential benefits for heart health. The moringa tree is known for its leaves, which contain huge quantities of nutrients and antioxidants, thus it benefits muscular development and maintenance. This makes moringa protein very beneficial for maintaining good heart health. It also supports immune functions, energy levels as well as overall well-being.

Karthik Kondepudi, Partner at Herbochem, commented, ” We are happy to announce the launch of our new line of plant-derived proteins. Herbochem’s philosophy is that there is no other source of protein that is sustainable and healthy like that from nature. Our new line of products is designed to provide exceptional nutritional benefits while conforming to our company’s motto of remaining environmentally friendly. We’re confident that our plant-based proteins will meet the growing demand for green and efficient nutrition.”

In addition to its plant-based proteins, Herbochem is also at the forefront of manufacturing plant-based minerals, providing innovative and sustainable solutions for health and wellness. These minerals are derived from natural plant sources, ensuring they are bioavailable and easily absorbed by the body. Herbochem’s commitment to plant-based minerals includes Calcium, Magnesium, Iron, and Zinc.

NEW DELHI, July 13, 2024  — Fateh Education, a leading study abroad consultancy known for their higher education counselling services for the UK and Ireland, is excited to announce their upcoming Inter-School Quiz Competition, ‘Quest to Conquer 2024,’ – an event designed to provide students with an opportunity to showcase their skills, network, and learn in a competitive yet collaborative environment. It will also help students gauge their aptitude and interest which will enable them to choose the right and futuristic courses resulting in better student outcomes. This quiz will also be extended on the same day in the second half to college students and working professionals who are looking to challenge their knowledge and understanding while also utilising this platform to network and grow.

Quiz competitions have been an essential component of India’s intellectual landscape since they help with education, skill development, cultural enrichment, and the development of a competitive spirit in their participants and it is this spirit of learning and development that Fateh Education through ‘Quest to Conquer 2024’ strives to keep alive.

Speaking about ‘Quest to Conquer 2024’, Mr Suneet Singh Kochar, Founder and CEO of Fateh Education, said, “This quiz competition is an opportunity for students to discover their potential, connect with peers, and embrace the joy of learning. Young people look forward to successful quiz takers as role models and are often inspired to pursue education and expand their horizons. We hope this competition becomes a stepping stone for many children to conquer their dreams.”

He further added, “Through this quiz, we at Fateh Education want to encourage participants to delve into various fields of knowledge, including science, history, current affairs, literature, and more, as this promotes a culture of continuous learning and intellectual curiosity while also honing skills such as quick thinking, problem-solving, logical reasoning, and effective communication. We have always maintained that we are the doers behind the dreamers and this competition is an extension of bringing that vision to the student community in India.”

Speaking about the upcoming event, Quiz Master, Mr Arindam Bhattacharya said, “We are thrilled to partner with Fateh Education for the ‘Quest to Conquer 2024’ Inter-School Quiz Competition. Our team at Cradle Solutions is dedicated to creating a stimulating and dynamic quiz experience that will challenge and inspire students. I strongly believe that quizzes nurture a spirit of excellence and participants are motivated to strive for improved performance through healthy competition which benefits both personal growth and academic achievement. We are excited to meet the brilliant young minds and enjoy the eclectic atmosphere.”

With a legacy of empowering students to carve their paths toward successful careers, Fateh Education invites educators and students to participate in this prestigious event that will help students understand their strengths and areas for improvement, aligning with the global trend of practical and skill-oriented education.

New Delhi: During the recent National Conference organized by ASSOCHAM, focusing on the evolving dynamics of real estate in India’s development journey, Mr. Pradeep Aggarwal, Chairman of the National Council on Real Estate, Housing, and Urban Development at ASSOCHAM, and Founder and Chairman of Signature Global (India) Ltd., joined Mr. Sanjeev Kumar Arora, a distinguished member of the Gurugram Bench of the Haryana Regulatory Authority, alongside other dignitaries.

On this occasion, Mr. Aggarwal, highlighted the critical role of the real estate sector in elevating India to a top global economy.

While discussing the interim budget, he pointed out that it did not have much of significant policy integration but highlighted a notable aspect—the ambitious goal of achieving a developed India by 2047. In a country like India, where infrastructure development is crucial, he emphasized the pivotal role of the housing sector. He stressed that addressing the housing shortage not only fulfills the basic need for shelter but also drives substantial job creation. He also emphasized that achieving a developed India would not only ensure every family has a home but also generate employment opportunities across various sectors. Expressing a strong desire for India to rank among the world’s top economies, he stressed on the importance of collective contributions towards the nation’s prosperity.

Further discussing the economy, he emphasized that we are on the brink of an era of unprecedented change, reflecting the need for a positive outlook towards the Indian real estate market. Currently valued at Rs 24 lakh crore (approximately $300 billion), our real estate sector serves as the backbone of the country’s economy, making substantial contributions to GDP and presenting abundant investment opportunities. With ambitious targets set for the sector to contribute 13.8 percent of GDP by 2034 and 17.5 percent by 2047, the sector is poised to play a pivotal role in India’s journey towards becoming a developed economy.

The demand for residential properties is steadily increasing, boosted by the Government’s robust infrastructure development and investor-friendly policies. He highlighted how significant policy reforms like the Credit-linked Subsidy Scheme under the Pradhan Mantri Awas Yojana, as well as reforms such as RERA and GST, have significantly strengthened investor confidence. These reforms have successfully attracted both global and domestic investors to the sector.

Knight Frank’s Report projects that over the next decade, about 70 million Indian families will move towards home ownership, creating a robust demand for new homes. This surge is expected to contribute up to US$906 billion to the Indian economy.

The upcoming Union Budget 2024- 25 presents promising opportunities to address this demographic shift. Through ASSOCHAM, we intend to advocate these opportunities to the Hon’ble Finance Minister. Key expectations include revival of the Credit Linked Subsidy Scheme in urban areas, to promote affordable housing solutions and alleviate financial pressures on middle-class families by reducing EMIs. By promoting increased homeownership, these efforts will catalyze economic activity across sectors, from construction to consumer goods, thereby advancing India’s journey towards sustainable economic development.

This highlights housing’s crucial role in promoting inclusive growth, improving living standards, and establishing India as a vibrant center for global investment and economic progress.