Electric Bus Milestone: NueGo’s E-K2K Recognized by Asia and India

Mumbai, December 26, 2024: NueGo, India’s largest intercity electric bus service from GreenCell Mobility, was recognized by the ‘Asia Book of Records’ and ‘India Book of Records’ for setting the record of Maximum Distance Covered by an Electric Bus in a single expedition from Kashmir to Kanyakumari. This achievement highlighted NueGo’s commitment to sustainable mass mobility solutions, demonstrating viability of electric buses across India while showcasing their environmental benefits. Asia Book of Records and India Book of Records adjudicator Kashmira Shah presented the record citations and medals to Mr. Devndra Chawla, MD & CEO, GreenCell Mobility.

NueGo commenced the Kashmir to Kanyakumari (E-K2K) Electric bus expedition on 4th October from Jammu and ended in Kanyakumari on 18th October. Covering 4,039 emission free kms across 200+ cities & towns, from 3,500 ft to sea level, NueGo’s electric bus spread the message of eco-friendly travel across the country. Along the route, the E-K2K bus conducted various community outreach programs, including student workshops, tree plantation, street plays, etc. Beyond completing a technological milestone, the journey represented India’s progress towards environmentally friendly mass mobility alternatives.

Mr. Devndra Chawla, CEO & MD, GreenCell Mobility stated, “NueGo’s E-K2K (Kashmir to Kanyakumari) journey marks a significant milestone in showcasing the transformative potential of electric buses for mass mobility and a sustainable future. Spanning over 200 cities and towns, this record-breaking journey raised awareness about cleaner, greener modes of travel through impactful community engagement initiatives, truly embodying the spirit of the ‘E-bus that does good’. We are deeply honored to have our efforts recognized with felicitations from the Asia Book of Records and the India Book of Records”

NueGo E-K2K expedition witnessed inaugurations by several distinguished dignitaries across different phases, showcasing nationwide support for electric mass mobility. Shri Nitin Gadkari, Hon’ble Minister of Road Transport and Highways of India, inaugurated the western leg in Nagpur, commending NueGo’s efforts in advancing electric transport. Dr. Devansh Yadav, CEO of Jammu Smart City, began the journey from Jammu, underscoring the role of electric mobility in modern urban ecosystems. The official flag-off from Delhi NCR was led by Sudhendu J. Sinha, Advisor, NITI Aayog, along with Dr. Sanjeev K. Lohia, Senior Advisor, The World Bank; Abhijeet Sinha, Project Director, NHEV; and Amit Bhatt, MD, ICCT India, marking the beginning of the northern leg.

In Bhopal, Shri Sanjay Singh and DSP Pramod Dube of the Bhopal Traffic Police flagged off the central leg of the journey, emphasizing the importance of sustainable transit for urban resilience. Further south, Shri Gopalakrishna VC, Director of Automotive and EV, Government of Telangana, inaugurated the Hyderabad phase, reflecting the region’s commitment to electric transportation. The Bengaluru phase was officiated by Shri Jagadeesh, Deputy Superintendent of Police, Nelamangala, Bangalore, joined by Mr. Manjunath, Commissioner, City Municipal Corporation, highlighting the synergy between public safety and sustainable travel. Shri Vijay Vasanth, Hon’ble Member of Parliament, officially flagged in the NueGo E-K2K Bus Expedition in coastal town of Kanyakumari, marking the end of an extraordinary expedition that began in the picturesque Kashmir Valley and traversed diverse terrains to promote the message of green mobility.

NueGo E-K2K journey additionally provided opportunities for community engagement in major cities including Delhi, Jaipur, Bhopal, Hyderabad, Bengaluru, and Kanyakumari. The team organized sustainability workshops, tree planting initiatives and street plays to raise awareness of the advantages of electric vehicles, highlighting their role as a catalyst for environmental awareness. Celebration with the Brave Souls of Indian Army, Fun and Interactive Road Safety Training Session, Medical Health Check-Up Camp, Delightful skit honoring the cultural richness and workshop on Sustainability & EVs at Maharani Gayatri Devi School, Ponjesly Engineering College, etc were some of the other major highlights of the voyage.

Key Milestones: –
 Saved about 3,900 kgs of CO2 emissions
 Tree plantation drives conducted in Delhi, Bhopal, Hyderabad, Bengaluru, Kanyakumari
 500+ tress were planted showcasing the expedition’s green footprint
 Journey completed in 14 days
 Shoonya, Transportation Growth Initiative, Basera Samajik Sansthan the NGOs that partnered for environmental and community engagements

Setting New Standards in Women’s Safety for Bus Travel

NueGo (2)

India – Nov 26th, 2024: Ensuring safe travel for women remains a critical priority in India, especially for those journeying alone. From bustling metropolitan areas like Delhi, Bangalore, and Chennai to growing cities such as Bhopal and Agra, many women continue to express concerns about their safety while traveling. This is particularly evident during intercity journeys, highlighting the urgent need for transportation options that prioritize passenger security.

Recognizing this need, NueGo, a leader in the intercity bus travel sector, is placing women’s safety at the forefront of its mission. Operating across more than 150 cities in India, NueGo is revolutionizing the travel experience for women by implementing an extensive range of safety measures, including a 24/7 dedicated women’s helpline (1800 267 3366), high-definition CCTV surveillance, real-time GPS tracking, and mandatory driver Breathalyzer tests. NueGo’s staff undergo rigorous training, and its Driver Monitoring System ensures accountability and safety. Reserved seating for women is also available, featuring the PINK seat option, where female passengers are seated exclusively next to other women for added comfort. The buses offer clean and hygienic mid-point stops, supported by a 24×7 Command Control Centre, empowering women to travel with confidence.

NueGo’s marketing campaigns emphasize women’s safety, empowerment, and an enhanced guest experience. The #UnloadYourWorries campaign highlights NueGo’s dedication to addressing women’s safety concerns through its comprehensive safety measures. The ‘Breaking Barriers with NueGo’ campaign on National Girl Child Day celebrated the achievements of women coach captains and cabin hosts, challenging stereotypes in traditionally male-dominated roles. NueGo has also undertaken guest-centric campaigns, including sports collaborations with the Haryana Steelers Kabaddi team and Delhi Capitals, movie tie-ups offering travel discounts, and services like fares starting from ₹499 with food boxes on select routes—all designed to enhance the travel experience, promote gender equality, and build emotional connections with its guests.

By addressing the long-standing challenges faced by women travelers, NueGo is promoting greater mobility and independence for women across the country. As the company continues to expand its services, it sets a powerful example for the transportation industry, proving that safe and comfortable travel for women is both possible and essential for building a more inclusive society.

About NueGo

NueGo is India’s leading premium electric bus coach brand from GreenCell Mobility. A guest-centric brand, NueGo which is currently operating in 100+ cities in India, runs through 25 stringent safety checks including mechanical and electrical inspections. These electric coaches can run over 250 kilometers on a single charge, with the air conditioners on, in traffic conditions. NueGo coaches are fitted with innovative technology, and comfortable seats and offer end-to-end convenience for inter-city travelers with a focus on safety, punctuality, and seamless guest experience. NueGo has well-trained staff and offers airport-like premium lounges in selective cities. For more information, please visit: https://www.nuego.in/