Pepperfry’s Woodsworth Unveils Zellige Collection, Bringing Moroccan Mosaic Art to Indian Homes

Mumbai, July 16th, 2024: Pepperfry, India’s leading online furniture and home decor company, proudly introduces the latest addition to Woodsworth’s distinguished furniture line – the “Zellige” collection. Inspired by the captivating Moroccan architectural art of Zellige, this collection embodies the intricate beauty and vibrant color palette characteristic of traditional Moroccan mosaic designs.

The Zellige collection is a symphony of colors, merging the bold hues of Fuchsia, Royal Blue, and Vibrant Red with the calming neutral tones of the desert, such as Sand, Taupe, Beige, and various shades of White. These elements come together in complex geometric patterns that showcase artistic freedom and meticulous craftsmanship.

Each piece in the Zellige collection is a tribute to this stunning art form. The natural wood color of high-quality Mango wood is gracefully complemented by digitally printed motifs on MDF panels, capturing the earthy vibrancy of the Thar Desert. The collection features an array of furniture pieces, including study tables, console tables, coffee tables, bedside tables, end tables, side tables, dining sets, and queen & king size beds.

The Zellige collection can elevate your home decor with its vibrant colors and intricate designs, adding a touch of exotic elegance to any space. These unique pieces serve as both functional furniture and artistic statements, transforming your home into a visually stunning haven.

Woodsworth from Pepperfry epitomizes the idea of bringing exceptional value with distinctive furniture for your home. Reflecting designs that are sleek, trendy, and functional, Woodsworth from Pepperfry delivers the perfect blend of style and value, aesthetics and functionality, as well as comfort and uncompromised quality.

The Zellige collection is now available exclusively on Pepperfry’s website and in stores across India. Experience an unparalleled selection of unique furniture pieces that add a touch of elegance to your home decor at Pepperfry’s stores.

Inderniel Shivdasani joins Pepperfry as Head of Strategy and Investor Relations

Mumbai, 1st July, 2024: Pepperfry, India’s leading e-commerce furniture and home decor company,  announced the appointment of Inderniel Shivdasani as Head of Strategy and Investor Relations. In this role, Inderniel will be responsible for leading Pepperfry’s Strategic Initiatives and Investor Relations.

Inderniel Shivdasani - Head of Strategy and Investor Relations

Inderniel brings over 13 years of experience in finance, strategy, investor relations, and mergers & acquisitions, having held leadership roles at prominent companies in the consumer tech and healthcare industries. Most recently, he was Director – Corporate Strategy at Cleartrip, playing a key role in the company’s 100% acquisition by Flipkart in 2021. He also served as the Chief of Staff at Manipal Health Enterprises, where he spearheaded strategy, expansion, and business analysis initiatives.

As Head of Strategy & Investor Relations, Inderniel will be responsible for communicating Pepperfry’s journey and future plans to the investor community, while leveraging the company’s strengths to drive profitable growth.

Speaking on the new appointment, Ashish Shah, Co-founder & Chief Executive Officer at Pepperfry, said, “We are thrilled to welcome Inderniel to the Pepperfry team. His in-depth knowledge and expertise in managing investor relations, strategy, and financial reporting, combined with his proven track record of success in scaling businesses, makes him an asset to our organisation. We are confident that he will play a pivotal role in driving Pepperfry’s future growth and success.”

The newly appointed Head, IR & Strategy at Pepperfry – Inderniel Shivdasani added, “I am excited to join Pepperfry at this pivotal moment in the company’s journey. As the category creator of the organized furniture and home decor market in India, Pepperfry has been instrumental in driving the growth of this industry. It is a leading player in the rapidly expanding online furniture and home décor market, and I look forward to working with the team to enhance its investor relations strategy and drive the company’s continued success.”

Inderniel holds a B.E. in Chemical Engineering from Thadomal Shahani Engineering College, Mumbai and an MBA from T.A. Pai Management Institute, Manipal. He is also a Chartered Financial Analyst (CFA).

Inderniel balances his professional acumen with a passion for adventure, travel, and sports. His pursuits range from adrenaline-fueled activities like cliff and bungee jumping to challenging road trips. He also enjoys his dose of sports or a run on the beach.