Tag style

Mumbai, 17th, October– LoveChild Masaba is thrilled to launch its first-ever campaign that shines a light on the dynamic founder, Masaba Gupta. This quirky campaign offers a playful, tongue-in-cheek look at how Masaba dives into every detail of the brand with the candid voices of her team revealing just how “Ghus Ghus ke” she stays through it all!

Masaba’s meticulous attention to detail is evident as she tests lipstick shades and fine-tunes the bestselling serum tint, embodying a truly hands-on approach. Her late-night calls to discuss even the smallest packaging tweaks showcase her commitment to excellence and quality. Masaba is all about the nitty-gritty and the campaign captures the team’s hilarious insights into her relentless pursuit of perfection, and its impact on it.

Speaking about the campaign, Masaba Gupta shares, “I’ve always believed that the best products come from getting your hands dirty and staying as close to the process as possible—literally! For me, creating each product for LoveChild is like creating a little piece of myself. I am obsessed with the details, and my team is too—whether they like it or not! And when it comes to quality, there’s no such thing as too involved.”

“These are exciting times for LoveChild as we witness unprecedented growth & love from all quarters. The 2 year mark was a right milestone for us to introspect into what we want to be for the consumer as we scale up awareness. “Ghus Ghus ke” crystallizes the core brand promise simply in a rather cluttered beauty market” says Pratik Mukherjee, Brand Head

“We instantly resonated with “Ghus Ghus ke” at an idea level as it beautifully captured the quintessential Indian quirk and boldness that LoveChild represents but also got Masaba’s personal unfiltered candidness to the fore. The icing on the cake was to let people in on what goes on in building a Founder led brand.” said Nidhi Laddha, Marketing Head

This campaign is a peek into the delightful chaos and pure passion that fuels every LoveChild product.

LoveChild by Masaba products is available on lovechild.in and on marketplaces like Nykaa, Amazon, Myntra, Purplle, Flipkart, Tata Cliq Palette, and Tira. You can also find them at over 35 stores located across India.

26th August 2024: When it comes to building a wardrobe that exudes confidence and timeless appeal, certain essentials are simply non-negotiable. These key pieces define your style, making sure you’re always dressed to impress, no matter the occasion. From crisp shirts that set the tone for a sharp look to versatile trousers that effortlessly transition from day to night, these wardrobe staples are the backbone of a well-dressed man’s closet. Don’t miss out on these essential men’s pieces that elevate your everyday style and ensure you stand out, effortlessly.

Slim Fit Blazer

The Arrow Zero Calorie Slim Fit Textured Blazer is a stylish and versatile outerwear piece designed to elevate any outfit. Crafted with a slim fit silhouette, this blazer flatters the body and creates a sleek, modern look. The textured fabric adds visual interest and a touch of sophistication to the design. With its classic lapel collar and button closure, this blazer can be easily dressed up or down, making it suitable for various occasions, from casual outings to semi-formal events. The slim fit ensures a tailored appearance, while the lightweight construction provides comfort and ease of movement.

Classic White Oxford Shirt

The Pure Cotton Oxford Shirt from Marks & Spencer is a stylish and versatile addition to any man’s wardrobe. Made from 100% pure cotton, this shirt offers exceptional comfort and breathability, making it perfect for both casual and formal occasions. Its classic Oxford design features a button-down collar, ensuring a smart and polished appearance. Available in various fits, it caters to different body types, allowing for a personalized look. Additionally, the shirt is easy to maintain, as it is machine washable, making it a practical choice for everyday wear. Whether you’re dressing up for a special event or looking for a comfortable option for daily use, this shirt combines style and functionality seamlessly.

Crew Neck T-Shirt

The Soft Brushed Crew Neck Long Sleeve T-Shirt from Uniqlo is designed for comfort and versatility, making it a staple for any wardrobe. Made from soft, breathable cotton, this t-shirt features a finely brushed surface that provides extra warmth while minimizing lint balls, ensuring a clean look over time. Its classic crew neck design and true-to-size fit make it suitable for layering or wearing alone. Available in various colors and patterns, this long sleeve t-shirt is perfect for casual outings or relaxed days at home.

Denim Jacket

The Men’s Solid Blue Spread Collar Jacket from Levi’s is a stylish and versatile outerwear piece designed for modern men. Featuring a classic spread collar and a sleek blue finish, this jacket combines a timeless look with contemporary appeal. Made from high-quality materials, it offers both comfort and durability, making it suitable for various occasions, from casual outings to semi-formal events. The jacket includes practical elements such as pockets for convenience, ensuring it meets both style and functionality needs.

Comfortable Joggers

The Jordan Sport Hoop Fleece Dri-FIT Trousers from Nike are designed for comfort and performance, making them ideal for both athletic activities and casual wear. Made with soft fleece fabric and featuring Dri-FIT technology, these trousers help wick away moisture to keep you dry and comfortable during workouts. The elastic waistband with an adjustable drawcord ensures a secure fit, while the tapered design provides a modern silhouette. With side pockets for convenient storage, these trousers are perfect for on-the-go lifestyles or relaxing at home.

Chennai, 2nd July 2024 – Go Colors, a leading name in the fashion industry, successfully hosted an exclusive Animal Flow session with renowned fitness expert Aishwarya Krishnan. The event took place at Whistle, Nungambakkam on 30th June 2024, to display Go Colors’ latest activewear collection.

The activewear collection was designed to blend style and functionality, catering to the dynamic lifestyles of modern women. This new line featured high-performance fabrics, ergonomic designs, and vibrant colors, ensuring both comfort and fashion-forward appeal.

The Animal Flow session, led by Aishwarya Krishnan, provided attendees with a unique fitness experience that combined various movement disciplines, promoting strength, flexibility, and overall well-being. Aishwarya, a celebrated fitness trainer, brought her expertise and enthusiasm to inspire participants, making the event a perfect blend of fitness and fun.

The event was attended by women from Chennai, including 20 micro-influencers from the city. Go Colors aimed to build a strong community – #GoActive – around their brand through this event, bringing together like-minded individuals who are passionate about fitness and fashion. The session with Aishwarya Krishnan fostered a sense of community among attendees, creating a space for the fit community to connect and share their enthusiasm for active living.

The event provided an invigorating morning of movement and style as Go Colors celebrated their fitness community. Attendees were encouraged to stay active and looked uber stylish as all of them donned the latest activewear from Go Colors.

About Go Colors: Go Colors is a premier fashion brand known for its innovative and stylish bottomwear for women. With a commitment to quality and design, Go Colors continues to set trends and redefine fashion standards.