Victorinox’s Airox Advanced Luggage & Tahir Raj Bhasin Make a Style Statement

At a breathtaking evening of style and sophistication, Victorinox, the iconic Swiss brand known for its legendary Swiss Army Knife, unveiled its latest innovation in travel gear—the Airox Advanced Luggage Collection. The grand event was hosted at The Palladium, transforming the venue into a luxurious stage where fashion met functionality in a truly extraordinary way.

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The event was a visual feat, with the Airox Advanced Collection taking centre stage in a uniquely choreographed fashion show. Escalators were creatively utilized as runways, elevating the experience and setting a new benchmark in fashion presentation. The sleek, modern lines of the luggage were highlighted in a stunning display, capturing the essence of contemporary travel elegance.

Bollywood star Tahir Raj Bhasin was the epitome of style as he graced the runway in an avant-garde outfit by acclaimed designer Narendra Kumar. His commanding presence and suave demeanour perfectly complemented the Airox inflight bag, making a powerful style statement. Narendra Kumar, with his trademark style and sophistication, crafted a series of understated yet elegant ensembles that beautifully harmonized with the refined aesthetics of the Airox collection.

The Airox Advanced Luggage, with Its pure silhouettes and matte shell finish in Black, Storm, and Stone White, is designed for the modern traveller who values both style and substance. Tahir Raj Bhasin and Narendra Kumar graciously accepted the customized Victorinox knife and suitcase. The products had each of their names on it highlighting a unique feature of customization to its audience. This collection is a testament to Victorinox’s commitment to quality, reliability, functionality, and iconic design—a legacy built over 140 years.

The evening was graced by an illustrious guest list, including Mallika Singhania, Vishal Kotian, Riaan George, Brinda Shah, Vivek Dadha, Priyanka Srivastava, Ashish Kejriwal, Karl Kohla, Sidhant Chandra, Sam Kothi, and Megha Sarin, all of whom were enthralled by this confluence of fashion and innovation.

Victorinox’s Airox Advanced Collection is poised to become the go-to choice for design aficionados and lovers of exceptional craftsmanship, offering a versatile and stylish solution for every journey.

BLACK, STORM OR STONE WHITE

With the introduction of the Airox Advanced collection, Victorinox provides the versatile solution for everyday travel. The suitcases are the lightweights in the Victorinox hardcase portfolio and offer an intelligently designed interior. Their style is contemporary with pure silhouettes and a matte shell finish in Black, Storm or Stone White. They are set to appeal to design aficionados and lovers of outstanding workmanship. Storm is one of Victorinox’s new core colors. This refined grey is as soft as velvet and as vibrant as a stormy sky. When catching the light, a subtle touch of green adds a sophisticated variation to the luggage. Storm evokes a sense of calmness and reflection.

LIGHTWEIGHT, QUALITY AND SUBTLE STYLE

Once packed and ready-to-go, the Airox Advanced collection makes every journey enjoyable and easy. These suitcases feature an externally mounted dual-telescopic handle system, engineered by Victorinox to provide comfort, stability, and more packing capacity. The Butterfly Opening System with two divider walls enables easy packing on both sides of the suitcase without the mesh panels getting in the way. The interior is well thought through with antimicrobial lightweight lining, silver mesh, and a touch of red. A Swiss Army KnifeTM scale on the back panel allows for personalization. Moreover, the suitcases can be expanded for an extra 4 cm of flexibility.

The Victorinox Airox Advanced collection is ideal for leisure travellers who value lightweight luggage, quality, and subtle style. The collection includes Carry-On sizes and a medium and a large suitcase. Like all Victorinox Travel Gear products, the Airox Advanced collection offers a global 1+10 years warranty and is available at selected partners, Victorinox stores and online.

Victorinox India welcomes the IDCA team to their Gute Reise Store in Aerocity, New Delhi

New Delhi, 7th March 2024: Victorinox, maker of the original Swiss army knife, welcomed the India Deaf Cricket Association Team to their Gute Reise Store in the national capital to wish them luck before they proceeded to Sharjah for the World Cup 2024.

A tour of the store included a stop at the history wall, where all the players were fascinated to discover the 140-year-old legacy of Victorinox, a fourth-generation family run company. Fun and camaraderie presided over high tea, hearty laughter, and huge smiles.

VICTRONIX

Mr. Debraj Sengupta, Chief Marketing Officer – Brand & Country Head – Watch at Victorinox India, presented the IDCA Team with personalized Swiss Army Knives to be prepared for any circumstance and outfitted the players with suitcases for their journey.

Present on the occasion at the store along with the team were:

  • Debraj Sengupta, CMO — Victorinox India
  • Priyanka Sippy, Vice President PR Communication — Victorinox India
  • Sumit Jain, President — IDCA
  • Reena Jain Malhotra, Patron — IDCA
  • Roma Balwani, CEO & Brand Custodian — IDCA
  • Vineet Malhotra, Vice Chairman — IDCA
  • Ajay Kumar, Secretary — IDCA

Mr Debraj Sengupta, Chief Marketing Officer-Brand & Country Head – Watch said, “Victorinox is very honoured to welcome the IDCA Team to the Gute Reise Store at Worldmark, Aerocity, New Delhi. We hope our products empower them on their journey and we wish them the absolute best for the World Cup!”

On the occasion, Roma Balwani, CEO & Brand Custodian, IDCA said, “IDCA India team is delighted to collaborate with Victorinox India as our support partner for the IDCA India team participating in the DICC T 20 World Cup 2024, UAE in Sharjah. The teams are very thankful for the opportunity to visit to their store at Worldmark, Aerocity. It was a special occasion as the leadership team felicitated our national team with their signature Swiss knife engraved with their names & also gifted all players suitcases which they will all carry during their travel to Sharjah.”

She added, “We hope to have a long-term collaboration with the brand, which will motivate our teams and help promote diversity and inclusion for disability sport specially cricket.”

The Indian Deaf Cricket team will participate in the Deaf International Cricket Council (DICC) T20 Champions Trophy 2024 to be held in Sharjah (UAE) from March 6th to March 12th 2024.

Teams from six countries — India, Australia, Bangladesh, Pakistan, South Africa and Sri Lanka — will compete at Vision Cricket Center, Sharjah, UAE to win the title of world champion.

Victorinox Wishes IDCA Team the Best ahead of World Cup 2024

Victorinox was immensely proud to welcome the India Deaf Cricket Association Team to the Gute Reise Store in Delhi, on the 26th Of February, to wish them luck before they proceeded to Sharjah for the World Cup.

victronix

A tour of the store included a stop at the history wall where all the players were fascinated to discover the 140-year-old legacy of Victorinox, a fourth-generation family run company.

Fun and camaraderie presided over high tea, hearty laughter, and huge smiles.

Debraj Sengupta, Chief Marketing Officer-Brand & Country Head – Watch, Victorinox India presented the IDCA Team with personalized Swiss Army Knives- to be prepared for any circumstance- and outfitted the players with suitcases for their journey.

Present on the occasion at the store along with the Cricket team were. Debraj Sengupta- Chief Marketing Officer-Brand & Country Head – Watch, Victorinox India, Priyanka Sippy-Vice President PR Communication, Victorinox India, Sumit Jain, President- IDCA, Reena Jain Malhotra, Patron- IDCA, Roma Balwani, CEO & Brand Custodian- IDCA, Vineet Malhotra, Vice Chairman- IDCA, Ajay Kumar, Secretary- IDCA and the players.

On the occasion, Mr Debraj Sengupta, Chief Marketing Officer-Brand & Country Head – Watch said, “Victorinox is very honoured to welcome the IDCA Team to the Gute Reise Store at Worldmark, Aerocity, New Delhi. We hope our products empower them on their journey and we wish them the absolute best for the World Cup!”

On the occasion, Roma Balwani, CEO & Brand Custodian, IDCA said, “IDCA India team is delighted to collaborate with Victorinox, India as our support partner for the IDCA India team participating in the DICC T 20 World Cup 2024, UAE in Sharjah. The teams are very thankful for the opportunity to visit to their store at Worldmark, Aerocity. It was a special occasion as the leadership team felicitated our national team with their signature Swiss knife engraved with their names & also gifted all players suitcases which they will all carry during their travel to Sharjah. She added, “We hope to have a long-term collaboration which will motivate our teams & help promote diversity & inclusion for disability sports, especially cricket.”