IPRS Partners with LyricFind to Monetize Lyric Display in India

IPRS Partners with LyricFind

Hyderabad, 14th September 2023 – The Indian Performing Right Society Limited (“IPRS”) and LyricFind, the world’s leader in licensed lyrics, are proud to announce that they have entered a strategic partnership. The partnership ensures that all IPRS creators and publisher members with assigned rights are accounted and paid for the display of their lyrics across all of the over 100 digital platforms and clients of LyricFind.

This major agreement was announced at All About Music on September 8, in Mumbai on the “Transitions in Music Publishing” panel with Atul Churamani and the CEO of IPRS, Rakesh Nigam. Robert Singerman and Nik McLeod of LyricFind were also attending AAM on the first A2iM Music Trade Mission delegation to India. The full audience of many hitmaking and emerging Indian creators and Indian music publishing, label, media, entertainment and platform execs, offered rousing applause at the news.

“This partnership offers to all our creators and publisher members who have mandated the right to IPRS an exciting opportunity to expand their global reach, boosting both direct and ancillary revenues while enhancing the value of their catalogues,” said Rakesh Nigam, CEO at IPRS. He further added, “IPRS appreciates the global market of digital lyric and language conversion that LyricFind established with creators, publishers and platform partners. It recognizes that this agreement not only facilitates lyric distribution but also enables effective lyric conversion, interpretation, and translation on a global scale through LyricFind.

IPRS now stands shoulder to shoulder with its fellow collective management organizations in licensing digital lyric display through LyricFind and its partners. This collaboration promises to benefit all our members by fostering fan engagement, increasing consumption, and driving growth.”

“This agreement and our Indian music community relationships will change the trajectory of the Indian music industry significantly,” said Robert Singerman, SVP of International Publishing at LyricFind. “The deep meaning and history of Indian songs, from every culture and genre, folk to pop to hip hop, can be read, understood, listened to, collaborated with, sold and enjoyed in the way of Bollywood, Tollywood, Nollywood and Hollywood, including with translations, overcoming the language and knowledge context gaps for people everywhere. Thanks to all at IPRS, the Indian Music Industry, All About Music, A2iM and everyone else who has assisted in this global transition.”

Tagbin’s Emerging Technology Solutions Shine at North Tech Symposium 2023

Tagbin's Emerging Technology Solutions

Delhi., 14th September 2023: Tagbin, a trailblazer in emerging technologies, showcased an array of groundbreaking solutions powered by Artificial Intelligence, Augmented Reality (AR), Virtual Reality (VR), and Machine Learning at the North Tech Symposium 2023. The symposium, held at the Indian Institute of Technology (IIT), Jammu, from September 11th to 13th, fostered collaboration among the Indian Army, academia, and industries, with a focus on addressing the unique challenges faced by our armed forces.

Tagbin’s commitment to empowering the Indian Army with innovative technology solutions was evident in their diverse range of offerings tailored to assist the Northern Command in preparing for severe climatic and terrain conditions.

  • 1. Interactive 3D Map: The Interactive 3D Map was undoubtedly one of the highlights of Tagbin’s showcase. This groundbreaking technology has gained widespread acclaim for its ability to provide a dynamic and immersive platform for tactical mission planning, terrain analysis, situation awareness, collaborative planning, and training and briefings. Its real-time data integration, 3D visualization, and intuitive user interface have left a lasting impression on attendees, including military personnel, government officials, industry leaders, and academia.
  • 2. AR and VR Training Simulators: Tagbin’s AR and VR training simulators offer soldiers the opportunity to immerse themselves in realistic combat scenarios, enhancing their tactical skills and decision-making abilities. This technology has been praised for its potential to revolutionize combat training and readiness. Soldiers can practice tactical manoeuvres in realistic VR environments while benefiting from AR-based equipment maintenance and troubleshooting guidance, creating a comprehensive training experience.
  • 3. Smart Surveillance Tools: Tagbin’s suite of smart surveillance tools, including AI-enabled Automatic Number Plate Detection (ANPD) and real-time Facial Recognition System (FRS), has been lauded for its contribution to enhanced personnel identification and threat detection. These tools are seen as vital components of modern security infrastructure.
  • 4. Military Driving Simulators: Tagbin’s military driving simulators are fully customisable for any military vehicle, elevating driver skills, improving threat awareness, and enhancing safety on the road.

Saurav Bhaik, Founder and CEO of Tagbin, expressed his profound appreciation for the overwhelmingly positive feedback received, stating, “We are deeply honored to witness the significant impact that our innovative solutions have had at the North Tech Symposium 2023. These technologies exemplify our unwavering commitment to providing the Indian Army with the most advanced tools available. They go beyond being mere products; they embody our promise to empower our armed forces, ensuring a safer and more secure tomorrow.”

He continued, “We were particularly thrilled to see the immense enthusiasm from students who aspire to be part of such ventures. In light of this, we are delighted to announce a fruitful partnership with the Recruitment Cell of IIT Jammu. This collaboration promises to be a remarkable opportunity for students to engage with cutting-edge technology and become an integral part of our innovative journey.”

Continuing to showcase its solutions at the North Tech Symposium 2023, Tagbin invites all attendees to immerse themselves in the world of cutting-edge technologies. These innovations underscore Tagbin’s dedication to pushing the boundaries of innovation to address the unique challenges faced by the armed forces.

Consensys Announces Public Launch of MetaMask Snaps

 MetaMask Snaps

Mumbai 14th September 2023— Today, Consensys, a leading blockchain and web3 software company, announces the launch of the first iteration of MetaMask Snaps to the public. MetaMask Snaps is set to revolutionize the way users interact with MetaMask, the world’s leading self-custody web3 platform, offering them unprecedented control and customization. Snaps are new features and functionality, created by third-party developers, including Indian developers, that MetaMask users worldwide can install directly into their wallets. Previously, MetaMask features were exclusively developed by MetaMask developers employed by Consensys. The initial rollout will include over 34 Snaps that provide utility around transaction insights, interoperability with non-EVM blockchains like Bitcoin, and notifications.

The public launch of MetaMask Snaps marks a pivotal moment in the evolution of MetaMask as a wallet. By providing users with a new set of tools developed by third-party developers across the globe, MetaMask Snaps will empower individuals to shape their web3 experience according to their unique needs and preferences. Adept MetaMask users can access information about how to install the first available Snaps from the official website. The initial iterations will focus on getting experienced MetaMask users to try out MetaMask Snaps and collecting their feedback, while the MetaMask team continues its development journey towards realizing its ultimate vision.

Initial Snaps rollout: transaction insights, interoperability, and notifications

As the initial phase of realizing this vision, MetaMask Snaps will launch with a set of over 34 Snaps, including Snaps built by Indian developers. These Snaps went through security audits and were manually included in the allowlist by the MetaMask team. MetaMask will persist in auditing and incorporating Snaps into the allowlist until the transition to a permissionless system is achieved, eliminating the need for this intermediate step.

These first Snaps unlock unique use cases that include:

● Transaction insights: Enhancing users’ web3 journey with clearer transaction insights, empowering them to identify potential security concerns and malicious smart contracts before finalizing a transaction.

● Interoperability: MetaMask Snaps broadens web3 usage to encompass non-EVM blockchains such as Bitcoin, Solana, Cosmos, Filecoin, and EVM Layer 2 solutions like StarkNet.

● Notifications: Keeping users informed and engaged with dapp-specific notifications directly in MetaMask, ensuring you never miss an essential update or event.

Indian Snaps

Push Protocol is a web3 communication network, enables cross-chain notifications and messaging for apps, wallets and services. The builder powers communication for over 100 of the world’s leading apps and service providers across DeFi, NFTs, gaming, developer tools, and more. It is currently live on Ethereum, Polygon, and BNB Chain.

Leap is a multi-chain and cross-platform super wallet for Web3 that allows users to send, swap, and stake their digital assets. Leap is live on Cøsmos. It also provides Ledger support, quick and low-cost swaps, and lets users invest in DeFi and earn rewards.

A full list of Snaps is available on the MetaMask Snaps Directory.

MetaMask’s Vision of Permissionless Innovation

In 2022, MetaMask surpassed 100 million users. The web3 ecosystem has witnessed rapid growth, leading to new diverse use cases. Innovations that provide a personalized user experience continue to be crucial to eliminating barriers to entry and facilitating the growth of the web3 ecosystem, with the ultimate goal of onboarding 1 billion users. While its origins are rooted in Ethereum, MetaMask holds the conviction that innovation occurs in many domains across the web3 ecosystem. With Snaps, the leading web3 wallet hopes to capture a fuller extent of the innovation happening in web3 by enabling third-party developers to bring their specialist expertise to building for the platform. MetaMask envisions an open, permissionless system of innovation where any web3 developer can build a Snap and make it available to users. A platform for the community, built by the community.

“The most important part of the Snaps story to me is that we now have a system at the heart of our wallet that allows us to step back and humbly invite the community to provide their own solutions to the hardest problems. I have some big ideas and opinions about what the future of transaction safety could look like, but that’s no reason for it to be the only idea being validated. We’re helping usher in a new paradigm of distributed computing, and there are a lot of questions that need creative solutions, and so I still believe that lowering the barrier and cost to trying new things can be an important accelerant to finding good answers to those hard problems. This isn’t about accelerating technology for its own sake, it’s about accelerating the process of finding improvements in the ways we do things,” said Dan Finlay, Co-founder of MetaMask and Chief Ethos Officer at Consensys.

Third-party developers building Snaps can independently ship and maintain their creations, separate from MetaMask. They maintain ownership of their code and establish a direct connection with their Snap’s users. In the long-term, MetaMask users will benefit from the convenience and versatility of countless Snaps, tailored for various use cases, across multiple protocols. They will see features that haven’t been imagined yet, developed at a pace that MetaMask couldn’t have achieved on its own.

“We are building MetaMask Snaps as an open platform for innovation and we do not charge developers for publishing Snaps to this platform. We believe that permissionless innovation is a cornerstone of a decentralized system—no gatekeepers. Innovation thrives at the pace of the network, not just within an individual development team at Consensys,” emphasized Christian Montoya, Product Lead for MetaMask Snaps.

Anticipating the future and what lies ahead, MetaMask has engaged in discussions with over 150 developers in the past few months to broaden the array of Snaps. These developers come from various regions around the world, including Africa, Asia, Europe, LATAM and the US.

Tata Motors launches Truck Utsav – a unique customer engagement programme to showcase its advanced mobility solutions

Tata Motors launches Truck Utsav

Bengaluru, 14th September 2023: Tata Motors, India’s largest commercial vehicle manufacturer, announced the launch of ‘Truck Utsav’ – a unique customer engagement initiative. Truck Utsav is aimed at raising awareness of its latest vehicles and mobility solutions, showcasing innovative and technologically advanced trucks with unique value-added services. Tata Motors also unveils the all-new LPT 1916 – a class-leading addition, engineered to set new benchmarks in customer profitability. Through Truck Utsav, customers will benefit from Tata Motors’ advanced mobility solutions, tailored to their specific needs, and also offer an opportunity to engage with financing partners for easy and convenient vehicle financing. Truck Utsav will be held in Delhi, Faridabad, Gurugram, Bengaluru, Jaipur, and Chennai, among others.

Unveiled at the Truck Utsav, the Tata LPT 1916 offers the highest payload in its segment, allowing higher income and profitability to the fleet owners. It is powered by the proven and fuel-efficient 3.3-litre diesel engine and comes with the walkthrough LPT cabin designed for driver comfort, in day and sleeper configurations. The LPT 1916 has been engineered to ensure the highest profitability and reliability and is equipped with the latest features like cruise control, Gear Shift Advisor, dual-mode fuel economy switch, low-rolling-resistance tires and engine brake.

Commenting on the occasion, Mr. Rajesh Kaul, Business Head – Trucks, Tata Motors said, “At Tata Motors, our dedication to providing customer-centric mobility solutions drives everything we do. Truck Utsav, our latest programme, is an event that epitomises our commitment to engaging with our valued customers and partners. The highlight of the show is the all-new Tata LPT 1916, which will set the highest standards in the segment for customer profitability, equipped with fuel-efficient powertrain and best-in-class features. Truck Utsav provides the perfect platform to engage with our customers, fostering invaluable insights and partnerships. We look forward to welcoming our customers for engaging conversations at this distinct event.”

Tata Motors’ range of trucks have been helping build the nation for over seven decades. The company has gone beyond the BS6 Phase 2 mandatory norms to upgrade the vehicles ‘bumper to bumper’ with more features, efficient powertrains and richer value-adds. Beyond buying the best-in-class vehicle, fleet owners enjoy better fuel efficiency, lower operating costs, high vehicle uptime, real-time vehicle tracking and analytics for running the fleet efficiently.

The company has also introduced several industry firsts – world-class cabins, vehicles with highest load carrying capacity in their segment, optimal body styles, longer decks, latest features, and multiple powertrains to offer the widest choice to the customers. The vehicles come with best-in-class fuel economy, performance and drivability, enhanced driver comfort, enhanced service intervals and fluid replacement frequency. With 4G-enabled connectivity and firmware over-the-air (FOTA) capability, the company has taken connectivity to the next level. All of this is supported by India’s largest and most reliable sales and service network; manned by trained specialists and backed by easy availability of Tata Genuine Parts.

Godawari Electric Motors releases first TVC for Eblu Feo with renowned Bollywood actress Neena Gupta

Raipur, 14th September 2023 – Godawari Electric Motors, a leading innovator in the electric vehicle industry has released its first TVC for Eblu Feo carrying the tagline ‘India’s First Family e-scooter’ with the renowned actress Ms. Neena Gupta. The new TVC has been conceptualized by Hats On Advertising Pvt Ltd and has been shot extensively in Mumbai.

The TVC is targeted at families and millennials and Godawari Electric Motors drives the messaging of superior performance and comfort of Eblu Feo. The TVC shows Neena Gupta riding along with a child as a pillion and emphasizes the key USPs of the e-scooter which include a Digital Instrument cluster loaded with convenient user information, Front and rear disc brakes for safety, reverse mode for convenience, comfortable seating for all types of commute, ample leg space for tireless riding and 110 km range to let you reach your destination without anxiety.

Speaking about the TVC, Mr. Hyder Khan, CEO, Godawari Electric Motors said, “We are extremely proud to roll out our first TVC for Eblu Feo. Ms. Neena Gupta who is known for her versatile acting and timeless elegance, has been chosen as the face of this TVC due to her resonance with our core values of sustainability and progress. Her powerful presence and impeccable talent align seamlessly with our mission to redefine the way people commute in cities. We are confident that this TVC will be able to capture the audience’s attention with its simple yet innovative narrative to switch to electric mobility for a sustainable future. “

The TVC will debut in the week of 11th September 2023, and will be broadcast across national and regional television channels.

Credits:

Creative Director: Prakash Goplani

Production House: Hats on Advertising

Director: Arun Janarthanan

Defence Minister Shri. Rajnath Singh Unveils KSSL’s ECARS at North Tech Symposium

Defence Minister Shri. Rajnath Singh Unveils KSSL’s

Jammu, 14th September 2023: The North Tech Symposium today witnessed a ground-breaking moment as the Honourable Minister of Defence, Shri. Rajnath Singh, unveiled the Enhanced Collaborative Autonomous Rover System (ECARS), a cutting-edge 4×4 multi-terrain unmanned ground vehicle (UGV). This event marked a significant milestone in the realm of autonomous military technology and national security.

ECARS, developed by Kalyani Strategic Systems Ltd, a fully-owned subsidiary of Bharat Forge, stands at the forefront of innovation in the field of autonomous military technology. Designed to perform a wide range of missions including surveillance, security, safety, and rescue operations, ECARS brings a new level of versatility to military operations.

The ECARS UGV is armed with an enhanced collision avoidance system and advanced mission planning capabilities, rendering it a dependable resource for a wide range of military situations. The speed ranges between 16 and 20 kilometres per hour, with a payload capacity of 350 Kg and a towing payload capacity of 500 Kg.

One of the key features of ECARS is its compatibility with various systems, including Remote Controlled Weapon Stations (RCWS), Water Jet machines, and the transportation of heavy materials across border and water channels. This adaptability makes ECARS an indispensable tool for border surveillance, strategic asset perimeter security, riot control operations, CBRN (Chemical, Biological, Radiological, and Nuclear) incidents, fire-fighting, chemical spraying, and meeting various payload requirements.

Commenting on the remarkable achievement Mr. Amit Kalyani, Joint Managing Director, Bharat Forge Limited said, “ECARS represents a pivotal moment in military technology. It’s a versatile, adaptable unmanned ground vehicle that is amphibious and has all terrain capabilities to significantly enhance our national security. ECARS’ advanced capabilities make it a valuable asset in various military operations, from surveillance to security, and it demonstrates KSSL’s commitment to pushing the boundaries of defence technology.”

The unveiling of ECARS by the Minister of Defence at the North Tech Symposium marks a significant moment in India’s journey towards enhancing its defence capabilities through innovation and cutting-edge technology. The development of ECARS showcases the commitment of Bharat Forge pushing boundaries of technological excellence in support of national security.

Editage launches publication support services for US researchers

India,14th September 2023: Editage, a brand of Cactus Communications (CACTUS) — a science communication and technology company — unveiled its publication support services tailored for US researchers. These comprehensive services aim to assist researchers at every step, from manuscript crafting to its broader dissemination, ensuring that their work not only meets the exacting publication standards of academic journals but also reaches its intended audiences, thereby amplifying the impact of research and increasing professional recognition for researchers.

The new offering from Editage goes beyond conventional publication aids. Along with language refinement and pre-submission peer reviews, researchers can also benefit from targeted services such as Q1/Q2 journal support and AI-powered editing. Further, by partnering with academic publishers, journals, and societies, Editage enhances the visibility of research through strategic avenues like effective social media plans, compelling research graphics, and engaging reels. By acting as end-to-end research companions who go the extra mile, the new services will also help authors and researchers save time, increase publishing confidence, and gain expert feedback, thereby allowing them to focus on the core research.

, Abhishek Goel, CEO

Commenting on the announcement, Abhishek Goel, CEO and Co-Founder, CACTUS, said, “We are thrilled to announce the launch of Editage’s new service offering for researchers in the US. The latest initiative by Editage is an attempt to listen to the concerns of US researchers and provide expert solutions that help them publish to their potential with ease and increase the impact their research brings.”

Having begun as a language support provider, Editage has expanded its horizons over the years. Today, it offers an array of services that cater to both the publication and impact-enhancement needs of authors and publishers globally.

Taboola introduces New AI-powered Technology that Maximizes Conversions from Native Ad Campaigns

New Delhi, 14th September 2023 Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced significant advancements in its performance advertising-focused bidding technology, called Maximize Conversions.

This technology empowers Taboola advertisers to evolve beyond manual and time-consuming cost-per-click (CPC) bidding strategies, in favor of simply specifying a budget and having Taboola’s algorithm automate the CPC bid to drive as many conversions as possible while staying within budget.

More than one thousand Taboola advertisers have already used Maximize Conversions to drive results. Advertisers are seeing up to 50% boost in conversions while maintaining their Cost Per Acquisition (CPA), as well as some advertisers seeing reduced CPA by nearly 20%. In addition to making ad campaigns more effective, Maximize Conversions has also provided immense benefit in making campaigns more efficient, reducing the time in which advertisers get to their optimal results by half.

Maximize Conversions is designed to give advertisers flexibility for their campaigns. The technology can be used without a target CPA, which delivers against an advertiser’s daily budget, driving the most conversions at the lowest cost. When used with a target CPA, it delivers performance at a CPA they control.

“Advertisers deserve technology that drives ROI simply and effectively, and Maximize Conversions delivers exactly that,” said Adam Singolda, CEO and founder, Taboola. “We’re taking the guesswork out of CPC bidding, making it so that advertisers can simply share their goals, and our AI takes care of the rest. Our AI is trained on 1st party contextual signals from more than 9,000 publishers and nearly 600M daily active users, giving advertisers using Maximize Conversions a competitive advantage in reaching customers. We’re seeing incredible results from this technology – delivering large amounts of customers, saving costs, time and more. I expect nearly half of our advertisers will adopt this offering in 2024.”

Advertiser testimonials

“Our Maximize Conversions campaigns are the clear winners! They consistently deliver outstanding results allowing us to maximize our budgets while achieving impressive CPAs. Not only that, but these campaigns are also driving the highest ROAS for us at the moment, and we’re excited to continue investing with Taboola.” – Babbel

“We have experienced a remarkable boost in stability and performance with Maximize Conversions, surpassing our expectations. A notable difference being the significant reduction in manual work required compared to our previous methods. We’re looking forward to shifting more campaigns [to Taboola’s automated bidding] to gain more stability and decrease manual work.” – Audibene

“Not only have we witnessed consistent performance in terms of spend and cost per acquisition (CPA), but the real magi c lies in the precious time we’ve saved on bid optimization. With this remarkable tool, we’ve unlocked newfound efficiency and productivity in our marketing efforts.” –Muhlert Digital Gmbh Agency on behalf of Leica Camera

“The automated approach of Maximize Conversions saves us valuable time and effort when managing campaigns. Plus, it’s unlocked profitable inventory previously out of reach with other methods.” – ClickCrew

“At Secret Escapes, our goal is to acquire new subscribers within a specific CPA target, and we found a winning formula with Taboola’s Maximize Conversions strategy with a set target CPA. The outcome? An impressive 64% reduction in CPA, surpassing our own expectations and comfortably landing us well below our CPA target.” – Secret Escapes

Easy Build, a Kanodia Group Company, Ties-up With Leading Manufacturers to Expand Outreach

14th September 2023 Kanodia Group, a renowned name in the construction, real estate and infrastructure sector, through its subsidiary Easy Build, has announced the signing of strategic sales partner agreements with some of the leading players in the space. The announcement exemplifies Easy Build’s aggressive strategy to capture a larger share of the market and expand its outreach to even the remotest regions of the country. The move is aimed at revolutionizing the building material and construction sector through a consolidated supply-chain network.

The association showcases Kanodia Group’s commitment to the market and dedication to providing unparalleled access to the latest offerings in the building material category. Easy Build is a physical platform where customers can get building material under one roof through enrolled resellers of Easy Build. Customers can visit Easy Build website or visit the Experience Centre for more information. In this association, some of the leading names in the industry have tied up with Easy Build, wherein their respective products and services would be sold directly from one single point. The extensive list of partners is shared by the company and to name a few, it includes Godrej, Dulux, RAK, Ambuja, Kajaria, JK Super, Hindware, Somany, Nippon, Orient Bell, Dorset, KEI, Yale, Shalimar and Cera. The said partnership will help Easy Build to expand its horizons and would enable it to offer an extensive range of products, and services to prospective customers. The products of the above companies would be available at the company’s point of sale. This would allow the users to avail a wide range of home improvement and construction products including decoration products, electrical supplies, building materials, paints and coatings under one roof.

, Vishal Kanodia,

Speaking about the newly formed agreements Vishal KanodiaFounder & MD of Easy Build said, “We, as a new age building and construction brand are committed to simplifying the problem of the end customers and this is another step ahead in that direction. Individual consumers and businesses from across the country would be able to procure building material supplies as per their precise needs. We have joined forces with some of the leading names in the industry, which, like us, are committed to providing products and services of the highest quality.”

The development is being seen by industry experts as a significant step that is not only going to benefit Easy Build as a brand but would transform the whole construction and building material market in India.

Skodaverse India: 128 NFTs Sold Out in 128 Minutes

Skodaverse India

Mumbai, 14th September 2023 Škodaverse India, a trailblazing initiative by Škoda Auto India, has made a grand entry to Web3 with the rapid sellout of 128 unique NFTs (Non-Fungible Tokens), each a personalized work of art. In just 128 minutes, these exclusive NFTs found new homes, marking a historic moment at the intersection of automotive innovation, artistry, and customer engagement.

Mr. Christian Cahn von Seelen, Executive Director, Sales, Marketing and Digital, Škoda Auto Volkswagen India said, “Škodaverse India is not just about cars; it’s about creating an immersive experience for our customers. The remarkable success of this NFT launch underscores our commitment to fostering creativity, individuality, and a sense of belonging within the Škoda community.”

A journey into personalized art: These NFTs, unlike any other, are tailor-made by a collective of talented artists who turn customers’ travel and exploration stories into stunning digital art pieces. Each NFT is a visual narrative, reflecting the individual experiences and adventures of the owners.

Unveiling a world of benefits: Owners of these Škodaverse NFTs didn’t just acquire digital art; they gained access to an entire universe of exclusive perks and utilities:

  • • Customised merchandise: Each owner is entitled to a curated set of merchandise featuring their unique NFT art, allowing them to carry their stories wherever they go.
  • • Exclusive accessories: The NFTs granted access to premium accessories designed for the automotive connoisseur.
  • • Access to Škoda events: Owners gain access to Škoda events, product launches, showcases, and exhibitions, providing them front-row seats to the latest innovations in the world of Škoda.
  • • Free airdrop of the next NFT: As a token of appreciation, Škodaverse India offered a free airdrop of the next NFT, ensuring that each owner remains at the forefront of this creative journey.

Priced at INR 5,000, the lightning-fast sellout of these NFTs was achieved through a unique and seamless buying experience similar to any online purchase. The NFTs were minted on the NEAR Protocol, a carbon-neutral project as certified by South Pole.

The project was strategized along with Antier Solutions Pvt Ltd, the largest blockchain consulting firm in India. For the personalized art, the NFT design artists from Antier will be assisted by design students from the Pearl Academy, Jaipur and the MIT Institute of Design, Pune.

Škodaverse India continues to push the boundaries of what’s possible in the world of automotive and blockchain technology. The Škodaverse India platform, https://skodaverseindia.co.in facilitates further updates on the creation and the trading of NFTs. Škoda Auto India will also release regular updates on utilities via its Škodaverse India Discord (https://discord.gg/8rEJN9CzNt), Škodaverse India Telegram (https://t.me/Škodaverseindia) and ŠkodaIndia Twitter (https://twitter.com/SkodaIndia) social network accounts.

Škoda Auto

  • › is successfully steering through the new decade with the Next Level – Škoda Strategy 2030.
  • › aims to be one of the five best-selling brands in Europe by 2030 with an attractive line-up in the entry-level segments and additional e-models.
  • › is emerging as the leading European brand in important growth markets such as India or North Africa.
  • › currently offers its customers twelve passenger-car series: the Fabia, Rapid, Scala, Octavia and Superb as well as the Kamiq, Karoq, Kodiaq, Enyaq iV, Enyaq Coupé iV, Slavia and Kushaq.
  • › delivered over 731,000 vehicles to customers around the world in 2022.
  • › has been a member of the Volkswagen Group for 30 years. The Volkswagen Group is one of the most successful vehicle manufacturers in the world.
  • › independently manufactures and develops not only vehicles but also components such as MEB battery systems, engines and transmissions in association with the Group.
  • › operates at three sites in the Czech Republic; has additional production capacity in China, Slovakia and India primarily through Group partnerships, as well as in Ukraine with a local partner.
  • › employs over 40,000 people globally and is active in over 100 markets.

Škoda Auto India

  • › fascinating customers in India since 2001.
  • › offers 3 models in India – Slavia, Kushaq and Kodiaq
  • › Present in more than 140 cities across the country with over 240 customer touchpoints
  • › recorded a triple-digit growth of 125% with 53,721 units sold in 2022