GE Vernova Reports Strong Q1 2026 Performance; Raises Full-Year Guidance Amid Robust Demand

April 23: GE Vernova has reported a strong start to 2026, delivering significant growth across orders, revenue, margins, and cash flow, driven by accelerating demand in the global power and electrification markets.

In the first quarter of 2026, the company recorded orders of $18.3 billion, reflecting a 71% organic increase with growth across all business segments. The company’s backlog expanded by $13 billion sequentially, supported by strong equipment and services demand, including a $5 billion contribution from Prolec GE.

Revenue for the quarter stood at $9.3 billion, up 7% organically, led by strong performance in Electrification and Power equipment. Free cash flow surged to $4.8 billion, more than quadrupling year-over-year, while the company maintained a strong cash balance of $10.2 billion even after returning $1.4 billion to shareholders.

GE Vernova also reported net income of $4.7 billion, supported by pre-tax M&A gains, primarily from the Prolec GE transaction. Adjusted EBITDA nearly doubled to $0.9 billion, with margins improving to 9.6%.

Reflecting continued momentum, the company has raised its full-year 2026 financial guidance. It now expects revenue in the range of $44.5 billion to $45.5 billion, adjusted EBITDA margins between 12% and 14%, and free cash flow between $6.5 billion and $7.5 billion.

Scott Strazik, CEO of GE Vernova, said,

 “We had a solid start to 2026 as demand accelerates for our Power and Electrification solutions. Our backlog growth of over $13 billion highlights the strength of long-cycle energy markets. With continued momentum, we now expect to reach at least 110 GW of combined gas turbine backlog and slot reservations by the end of the year.”

Ken Parks, CFO of GE Vernova, added,

“We delivered strong growth and margin expansion while maintaining a healthy balance sheet. With robust order growth and strong cash generation, we are well positioned to continue executing our strategy and delivering long-term value.”

In addition to its financial performance, GE Vernova marked Earth Day by announcing a $4.5 million commitment through the GE Vernova Foundation to support the “Engineers of Change” program, aimed at encouraging young people to pursue careers in engineering and energy.

With strong operational execution, expanding backlog, and increased guidance, GE Vernova continues to strengthen its position in the global energy transition and infrastructure landscape.

Samsung’s New Bespoke AI WindFree ACs Bring Intelligent Cooling to Indian Homes as Mercury Rises

Gurugram, April 23: Samsung India has launched a Bespoke AI WindFree Inverter Split AC range, comprising 23 models across segments with prices starting at INR 32940. These new ACs come with AI Fast and Comfort Cooling technologies and deliver up to 30% energy savings through AI Energy Mode.

Samsung -Samsung’s New Bespoke AI WindFree ACs Bring Intelligent Cooling to Indian Homes as Mercury Rises

 Samsung’s AI Fast and Comfort Cooling system activates Fast Cooling after automatically analysing usage patterns and room conditions to instantly lower the room temperature for immediate relief.

After lowering the temperature, once the desired level is reached, AI switches to WindFree™/Dry Comfort mode to maintain cooling as per user needs. It maintains a consistent indoor climate by dispersing air gently through thousands of micro-holes, eliminating harsh cold drafts. Throughout operations, AI continuously analyses room conditions and user preferences to optimise cooling.

Enhanced with SmartThings integration, the Bespoke AI WindFree AC enables connected and intelligent home cooling. Users can remotely control temperature, monitor usage, and automate operations via the SmartThings app. Features like Energy Monitoring, Voice Control, Welcome/Away Care, and SmartThings Home Care provide proactive control and maintenance for convenience and peace of mind.

The AI Energy Mode optimises compressor performance and reduces energy consumption by up to 30% by analysing usage patterns and environmental conditions. The new AC range combines powerful cooling with energy efficiency. Its advanced inverter technology ensures stable performance even in extreme temperatures, making it ideal for India’s diverse climate.

The new range of Bespoke AI air conditioners is available across leading retail outlets and online platforms, including Flipkart, Amazon, and Samsung.com.

AAEON Releases the BOXER-6407-TWL, an Ultra-Slim PC Designed for Legacy System Modernization

 

35% slimmer than its predecessor and offering both VGA and HDMI display outputs, the BOXER-6407-TWL is positioned as a reliable, cost-efficient platform for retrofitting and upgrading existing setups.

 

AAEON Releases the BOXER-6407-TWL, an Ultra-Slim PC Designed for Legacy System Modernization

 

(Taipei, Taiwan – April 23, 2026) Leading provider of industrial PC solutions AAEON (Stock Code: 6579) today announced the BOXER-6407-TWL, an ultra-slim compact embedded PC available with either the Intel Processor N250 or N150 CPU SKU from the Intel Processor N-series (formerly Twin Lake). 

Central to the product’s value proposition is its compact 153mm x 101mm x 30mm size, with its height being particularly notable, given it is 35% slimmer than previous models from AAEON’s Ultra-slim Box PC portfolio. AAEON has said this design decision was made to satisfy market demand for more advanced, fanless platforms that can be integrated into existing systems with minimal space, such as semiconductor manufacturing equipment and digital signage installations.

Highlighting its suitability for retrofitting and modernizing industrial setups, the BOXER-6407-TWL offers both VGA and HDMI display outputs to ensure compatibility with existing display panels. Meanwhile, the PC features a robust industrial I/O comprised of three USB ports (USB 3.2 Gen 2 x 1, USB 2.0 x 3), dual Gigabit Ethernet LAN, and two DB-9 ports for RS-232/422/485. This positioning of the product as one for industrial environments is consistent with the its mechanical specifications, which boast a fanless, ventless chassis with a single-mold top cover, allowing it to operate in temperatures as high as 60°C while preventing dust ingress.

 

For storage, the system sacrifices the SATA support seen in earlier models for an M.2 2280 M-Key slot, with additional expansion coming in the form of an M.2 2230 E-Key, an M.2 3052 B-Key, and a SIM card slot.

The system’s operating system support includes Windows 11 Pro, Windows 11 IoT, and Linux Ubuntu 24.04 and later.

Kioxia Introduces New Mainstream KIOXIA BG8 Series SSDs for PC OEMs

Business Wire India

Kioxia Corporation today announced the KIOXIA BG8 Series solid state drives (SSDs), the next evolution of its client SSD lineup designed for PC OEM customers. Delivering PCIe® 5.0 speed to the mainstream segment, the KIOXIA BG8 Series combines next-generation capability with efficient operation and broad design flexibility for slim laptops, commercial and consumer notebooks, and desktop systems.

 

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260422036742/en/

 

 

KIOXIA BG8 Series Client SSD

KIOXIA BG8 Series Client SSD

 

Built with Kioxia’s BiCS FLASH™ generation 8 TLC-based 3D flash memory, the KIOXIA BG8 Series advances both performance and power efficiency. Compared to the previous generation(1), the KIOXIA BG8 Series achieves up to 47 % higher sequential read, 67 % higher sequential write, 44 % higher random read, and 30 % higher random write performance.

 

With sequential read speed of up to 10,300 MB/s and sequential write speed of up to 10,000 MB/s, along with random read and write performance reaching up to 1.4 million and 1.3 million IOPS respectively, the KIOXIA BG8 Series enables responsive system performance across a wide range of client workloads.

 

 

The DRAM-less KIOXIA BG8 Series supports a Host Memory Buffer (HMB) feature, leveraging host system memory to help balance performance, power consumption, and cost. Designed with flexibility in mind, the KIOXIA BG8 Series is available in multiple M.2 form factors – Type 2230, Type 2242, and Type 2280 – supporting a broad range of system designs and mounting requirements.

 

 

Additional features include:

 

 

  • PCIe® 5.0 (Gen5 x4) and NVMe™ 2.0d compliant
  • Self-Encrypting Drive (SED) support based on TCG Opal version 2.02
  • Capacities of 512 GB, 1024 GB, and 2048 GB
  • Optimized for slim and mainstream client PCs

 

The KIOXIA BG8 Series is currently sampling to select PC OEM customers, with PC shipments equipped with the SSD expected to begin from the second quarter of 2026 onwards.

 

Notes:
(1) Compared to KIOXIA BG7 Series SSDs

 

 

– Definition of SSD capacity: Kioxia Corporation defines a kilobyte (KB) as 1,000 bytes, a megabyte (MB) as 1,000,000 bytes, a gigabyte (GB) as 1,000,000,000 bytes, a terabyte (TB) as 1,000,000,000,000 bytes, and a kibibyte (KiB) is 1,024 bytes. A computer operating system, however, reports storage capacity using powers of 2 for the definition of 1GB = 2^30 bytes = 1,073,741,824 bytes and 1TB = 2^40 bytes = 1,099,511,627,776 bytes and therefore shows less storage capacity. Available storage capacity (including examples of various media files) will vary based on file size, formatting, settings, software and operating system, and/or pre-installed software applications, or media content. Actual formatted capacity may vary.

 

 

– Read and write speed may vary depending on the host device, read and write conditions, and file size.

 

 

– IOPS: Input Output Per Second (or the number of I/O operations per second)- Availability of the SED model lineup may vary by region- NVMe is a registered or unregistered mark of NVM Express, Inc. in the United States and other countries.

 

 

– PCIe is a registered trademark of PCI-SIG.

 

 

– Other company names, product names and service names may be trademarks of third-party companies.

 

 

About Kioxia
Kioxia is a world leader in memory solutions, dedicated to the development, production and sale of flash memory and solid-state drives (SSDs). In April 2017, its predecessor Toshiba Memory was spun off from Toshiba Corporation, the company that invented NAND flash memory in 1987. Kioxia is committed to uplifting the world with “memory” by offering products, services and systems that create choice for customers and memory-based value for society. Kioxia’s innovative 3D flash memory technology, BiCS FLASH™, is shaping the future of storage in high-density applications, including advanced smartphones, PCs, automotive systems, data centers and generative AI systems.

 

 

*Information in this document, including product prices and specifications, content of services and contact information, is correct on the date of the announcement but is subject to change without prior notice.

 

 

Customer Inquiries:
Global Sales Offices
https://www.kioxia.com/en-jp/business/buy/global-sales.html

 

 

 

 

 

MMCM Achieves ISO 27001 Certification, Strengthening Trust in India’s Circular Automotive Marketplace

India, Apr 23: MMCM announced that it has been awarded ISO 27001 certification for its Information Security Management System (ISMS), reinforcing its commitment to global best practices in safeguarding sensitive data across its circular market ecosystem.

Aligned with ISO 27001 standards and detailed in its Statement of Applicability, the certification covers MMCM’s core operations including digital asset trading infrastructure, price discovery mechanisms, participant registration, customer support, and clearing and settlement processes for Authorized Vehicle Scrapping Certificates of Deposits (CoDs). These functions are supported by its IT, business development, finance, HR, and legal teams.

ISO 27001 is widely regarded as the gold standard for information security management. This certification validates that MMCM has implemented a robust, independently audited framework to systematically identify, assess, and mitigate information security risks, ensuring the privacy, integrity, and availability of data across its platform.

Speaking on the achievement, Nitin Chitkara, CEO at MMCM said, “As India’s end-of-life vehicle ecosystem evolves, the need for a secure digital infrastructure becomes critical. At the core of all MMCM’s products and services are its efforts to ensure trust, transparency and security at scale. Our ISO 27001 certification signals readiness of our systems and processes to support this transformation with globally benchmarked safeguards.”

Operating at the intersection of circular economy and digital asset trading, MMCM plays a critical role in enabling the secure exchange of vehicle scrapping Certificates of Deposits (CoDs). With increasing regulatory oversight through India’s ELV scrappage policy and the Extended Producer Responsibility (EPR) framework, the certification positions MMCM as a compliant and future-ready platform for OEMs, recyclers, producers, and several other stakeholders.

Beyond compliance, the certification enhances stakeholder confidence by demonstrating MMCM’s ability to reduce cybersecurity risks and ensure operational resilience in a data-sensitive environment. Industry studies indicate that ISO-certified organizations can reduce the cost of data breaches significantly compared to non-certified peers.

With this milestone, MMCM further strengthens its competitive positioning- enabling faster on-boarding of institutional partners, streamlining due diligence processes, and reinforcing its leadership in secure, transparent, and sustainable automotive marketplace solutions.

Samsung Epis Holdings Reports First Quarter 2026 Financial Results

Business Wire India

  • Samsung Bioepis recorded Q1’26 revenue of KRW 454.9 billion and operating profit of KRW 144.0 billion

 

Samsung Epis Holdings (KRX: 0126Z0), an investment company dedicated to innovations in biopharmaceuticals and biotechnology, today announced its financial results for the first quarter of fiscal year 2026.

 

“Samsung Bioepis delivered solid growth this quarter driven by continued momentum across our biosimilar portfolio,” said Kyung-Ah Kim, President and Chief Executive Officer (CEO) of Samsung Epis Holdings. “We are further strengthening our position through new global partnerships and continued portfolio expansion. As we mark the 10th anniversary of the launch of our first biosimilar in Europe, we remain focused on building on our legacy while investing strategically to support long-term growth. We remain committed to delivering sustainable value for our shareholders.”

 

 

First Quarter 2026 Results

 

 

On a standalone basis, in the first quarter of 2026, Samsung Bioepis posted a revenue of KRW 454.9 billion with an operating profit of KRW 144.0 billion. Revenue and operating profit in the fourth quarter increased by 14% (KRW 54.3 billion) and 13% (KRW 16.1 billion) in year-over-year (YoY), respectively.

 

 

First quarter growth surpassed the January 2025 guidance by more than 10%, reflecting stronger-than-expected performance across the business.

 

 

Samsung Epis Holdings posted a consolidated revenue of KRW 453.9 billion and operating profit of KRW 90.5 billion. Non-cash accounting adjustments, including amortization of purchase price allocation (PPA)-related development costs, are reflected in consolidated revenue and operating profit, following a consolidated revenue of KRW 251.7 billion and operating loss of KRW 63.6 billion in November and December 2025.

 

 

[Samsung Bioepis Earnings, KRW billion]

 

Q1’24

Q1’25

Q1’26

YoY Change

Revenue

280.1

400.6

454.9

+54.3 (+14%)

Operating Profit

38.1

127.9

144.0

+16.1 (+13%)

 

Business Updates

 

  • In October 2025, Samsung Bioepis entered into a private label partnership with CVS Caremark, the Pharmacy Benefit Manager (PBM) division of CVS Health, for OSPOMYV™ (denosumab-dssb), a biosimilar to Prolia1.
  • BENEPALI™ (etanercept), Samsung Bioepis’ first biosimilar in Europe, continues to maintain its leadership position in the market as it celebrates its 10th anniversary in Europe.
  • In March, Samsung Bioepis expanded its development and commercialization partnership with Sandoz, on up to five biosimilar candidates including SB36, a biosimilar candidate referencing Entyvio (vedolizumab), in multiple markets.
  • Also in March, a Phase 1 first-in-human clinical trial for Samsung Bioepis’s first novel antibody-drug conjugate (ADC) candidate, SBE303, has begun. Following the announcement, the company also presented a poster presentation of its nonclinical data at the American Association for Cancer Research (AACR) 2026 on April 20th which demonstrates its encouraging efficacy, safety, tolerability and a promising ability to work in combination with existing immuno-oncology therapies.
  • Samsung Bioepis’s second novel ADC candidate, SBE313, is currently in nonclinical development in collaboration with Phrontline Biopharma.

 

 

Disclaimer

 

This document contains ‘forward-looking statements’ regarding future expectations, projections, plans, and anticipation. ‘Forward-looking statements’ are matters that pertain to the Company’s future business and financial performance, and are subject to uncertainties such as trends in domestic and international financial markets, including but not limited to fluctuations in exchange rates and/or interest rates.

 

 

‘Forward-looking statements,’ by their nature, addresses matters that may be uncertain; actual results may be materially different from those expressed in this document.

 

 

About Samsung Epis Holdings Co., Ltd.

 

 

As an investment holdings company dedicated to biopharmaceuticals and biotechnology, Samsung Epis Holdings aims to maximize corporate and shareholder value through proactive R&D and investment and optimize business strategies for its subsidiaries, Samsung Bioepis and Epis NexLab. Samsung Epis Holdings continues to embrace future challenges and drive innovation by identifying new growth drivers and strengthening global collaboration platforms, thereby laying a solid foundation for the continued growth of its subsidiaries. For more information about Samsung Epis Holdings, please visit: www.samsungepisholdings.com.

 

 

About Samsung Bioepis Co., Ltd.

 

 

Established in 2012, Samsung Bioepis is a biopharmaceutical company committed to realizing healthcare that is accessible to everyone. Through innovations in product development and a firm commitment to quality, Samsung Bioepis aims to become the world’s leading biopharmaceutical company. Samsung Bioepis continues to advance a broad pipeline of biologic candidates that cover a spectrum of therapeutic areas, including immunology, oncology, ophthalmology, hematology, nephrology, neurology, and endocrinology. For more information, please visit www.samsungbioepis.com and follow us on LinkedIn and X.

 

 

About Epis NexLab Co., Ltd.

 

 

Established in 2025 as a 100% owned subsidiary of Samsung Epis Holdings, Epis NexLab is committed to driving innovation through the development of next-generation biotechnology platforms. By transforming highly scalable peptide-related technologies into development platforms, Epis NexLab is focused on the discovery of innovative treatment modalities for the development of multiple therapeutic candidates targeting a wide range of diseases. For more information about Epis NexLab, please visit: www.samsungepisholdings.com.

 

 

Reference
1 Prolia is a registered trademark of Amgen Inc.

 

 

 

 

 

India–Nepal Travel Tightens: New Vehicle Permits & Customs Duties for Indian Visitors !

Nepal / India,Apr23(BNP): Travelling from India to Nepal has become more regulated following the introduction of new rules affecting Indian visitors, particularly those crossing the border by road or carrying goods.

India–Nepal Travel Tightens: New Vehicle Permits & Customs Duties for Indian Visitors !

Under the revised guidelines, Indian vehicles entering Nepal must now be officially registered at the border and carry valid permits at all times during their stay. Authorities have made it mandatory to comply with these procedures to ensure proper monitoring and regulation of cross-border vehicular movement.

In addition, goods purchased from India and taken into Nepal will now attract applicable customs duties beyond prescribed limits. This marks a shift from the earlier, more relaxed system and is aimed at curbing informal trade and strengthening customs enforcement.

Officials stated that the new measures are designed to bring greater transparency and accountability in cross-border travel and trade. However, the changes are expected to impact frequent travellers and those accustomed to informal shopping trips across the open border.

Travellers have been advised to stay updated on the latest regulations and ensure all required documentation and declarations are in place to avoid penalties or additional costs.

Despite the tighter norms, movement between India and Nepal continues under long-standing bilateral arrangements, with authorities emphasizing smoother implementation while minimizing inconvenience to genuine visitors.

NIIT’s RPS Consulting Wins a 2026 Google Cloud Partner of the Year Award

Business Wire India

NIIT’s RPS Consulting has been honored with the 2026 Google Cloud Training Partner of the Year award for the Asia Pacific Region. This exceptional achievement marks the fourth consecutive year that RPS Consulting has received this prestigious recognition. The company has been awarded for its achievements in the Google Cloud ecosystem, helping joint customers accelerate digital transformation, build scalable cloud solutions, and drive measurable business outcomes.

 

This award highlights RPS Consulting’s continued focus on delivering high-quality cloud training, consulting, and implementation services that empower organizations to fully leverage Google Cloud technologies. By enabling enterprises with future-ready skills and solutions, RPS has played a vital role in bridging capability gaps in the cloud landscape.

 

Commenting on the announcement, Vishnupriya Raghavan, Sr. Vice President & Business Head, NIIT Ltd., said,Being recognized as the 2026 Google Cloud Partner of the Year for Asia Pacific for the fourth consecutive year is a proud milestone for us. It reflects the trust our clients and partners place in us, the strength of our team, and the depth of our expertise in cloud skilling and certification. In collaboration with Google Cloud, we continue to help organizations build future-ready talent and accelerate their cloud journeys with confidence. This recognition reflects our strong commitment to customer success, innovation, and continuous learning.”

 

The Google Cloud Partner Awards honor the strategic innovation and measurable value our partners bring to customers,” said Kevin Ichhpurani, President, Global Partner Ecosystem and Channels, Google Cloud. “We are proud to name RPS Consulting a 2026 Google Cloud Partner Award winner, celebrating their role in driving customer success over the last year.”

 

In 2025, RPS Consulting strengthened its position as a trusted cloud enablement partner by expanding its Google Cloud training portfolio, enabling thousands of professionals, and supporting enterprises in their cloud adoption journeys. The company’s focus on capability building and scalable learning solutions has contributed significantly to customer success across industries.

Kedarnath Dham Reopens Amid Grand Ceremony; Over 12,000 Devotees Attend Opening Day !

Kedarnath Temple, Rudraprayag district, Uttarakhand, Apr 23 (BNP): The sacred portals of Kedarnath Dham were ceremonially opened to devotees at 8:00 AM on April 22, 2026, amid Vedic chants and traditional rituals, marking the beginning of this year’s pilgrimage season.

Kedarnath Dham Reopens Amid Grand Ceremony; Over 12,000 Devotees Attend Opening Day !

The Himalayan shrine witnessed an overwhelming turnout, with over 12,000 devotees present to witness the grand opening ceremony. The temple premises were beautifully decorated with nearly 15 quintals of flowers, while the atmosphere echoed with chants of “Har Har Mahadev,” reflecting deep spiritual devotion.

Pushkar Singh Dhami, Chief Minister of Uttarakhand, attended the ceremony, performed the first puja, and reviewed arrangements for the ongoing pilgrimage. Emphasizing efficient management, he stated that the queue system has been streamlined to ensure smooth and timely darshan for all pilgrims, with early visitors completing their prayers within minutes.

The Chief Minister also appealed to devotees to support a “Green Yatra” initiative by maintaining cleanliness and keeping the shrine area plastic-free.

The reopening of Kedarnath marks a key phase of the annual Char Dham Yatra. Meanwhile, the portals of Badrinath Temple opened on April 23 at 6:15 AM, while Yamunotri Temple and Gangotri Temple had already opened on April 19.

Authorities have put in place extensive arrangements to ensure the safety, facilities, and smooth movement of pilgrims, with a significant surge in footfall expected in the coming days.

Business News For Profit

Madhusudan Launches “Hindustan Ka Mann” Campaign, Onboards Akshay Kumar

New Delhi, Apr 23: Leading dairy brand Madhusudan (SMC Foods Ltd), established in 1991, has launched a new TVC featuring Bollywood superstar Akshay Kumar. Conceptualised and executed by Shree Ganpati Productions, the campaign is built on the positioning “Hindustan ka mann Madhusudan.” Madhusudan also extended its appreciation to Shree Ganpati Productions for conceptualising and executing the campaign.

Madhusudan Launches “Hindustan Ka Mann” Campaign, Onboards Akshay Kumar

Known for its range of pure dairy products such as milk, ghee, paneer, and butter, Madhusudan combines North Indian traditions with a strong focus on quality. The film, now live across TV and digital platforms including Instagram Reels, blends slice-of-life humour with an emotional narrative inspired by everyday Indian moments. It aims to reinforce the brand’s core values of trust, discipline, and authenticity.

Speaking about the association, Shri Moolchand Agarwal, CMD, Madhusudan, said,

“Under our ‘Hindustan ka mann Madhusudan’ thought, we wanted a story that feels both real and aspirational. Akshay Kumar was a natural fit because, like our brand, he stands for discipline, consistency, and trust. As someone who believes in leading a disciplined and fitness-oriented life, I see this collaboration as an extension of the values we live every day at Madhusudan. Our vision is to take the brand to new heights in India and globally, and this film is a meaningful step in that journey.”

Supporting this vision, the leadership team, including directors Sandeep Agarwal, Amit Agarwal, Anurag Agrawal, and Akshay Agrawal, brings strong strategic thinking and a forward-looking approach, helping shape Madhusudan into a modern and trusted brand.

The core idea of the campaign was written by creative writer Shivil Gupta, whose observational storytelling approach shaped the thought “Hindustan ka mann Madhusudan.”

Shivil played a key role in adding depth and relatability to the narrative, drawing from everyday cultural nuances to craft a story that feels authentic and emotionally resonant. His focus on subtle human behaviours, along with refining the screenplay and dialogue, ensured a consistent tone that translates the brand’s essence into a simple yet impactful narrative

On the making of the TVC, Siddhant R. Tiwary, Founder and Director, Shree Ganpati Productions, said,

“From day one, we focused on honest storytelling. Built on a simple, powerful insight rooted in everyday Indian emotions Hindustan ka mann Madhusudan came to life. We kept it minimal, fewer lines, real reactions, and attention to the smallest details. Akshay sir mentioned that when he shared the concept with other director- producers, they responded very positively and particularly liked its realistic humour. That response reassured us that we were on the right track and that the story would connect with a wide audience.”

Director Siddhant R. Tiwary keeps the narrative focused on emotion, cutting unnecessary dialogue, allowing pauses to breathe, and encouraging actors to respond naturally on set. On the production side, the project was led by producers Aarushi Tiwary, Dinesh Banjara, and Sejal Gehlot, who played a key role in bringing the vision to life. The ensemble cast, including Sakshi Tanwar, Paresh Ganatra, Sanand Verma, and Sunita Rajwar, adds strong realism and memorability to the film.

The TVC is being rolled out across television, digital, and social media platforms, with extensions planned at retail touchpoints and on-ground activations to drive both reach and engagement. The film will serve as a central creative asset in Madhusudan’s integrated marketing push over the coming months.