UAE hits new heights in wellness real estate

Keturah founder says government vision and national mandates have made human wellbeing a development priority 

Keturah Resort in Dubai

Dubai, UAE, May 14: Dubai luxury developer Keturah has welcomed a new global report showing the UAE as one of the world’s fastest-growing wellness real estate markets, saying the findings reflect a fundamental shift in how the industry must think and build.

 The study, released earlier this week by the Global Wellness Institute (GWI), reveal that wellness real estate now represents over 12% of all construction in the UAE, where the market grew from $3.3 billion to $14.6 billion between 2017 and 2025.

 With the global market projected to more than double from $876 billion in 2025 to $1.8 trillion by 2030, the report says over 555,000 wellness-focused residential units now in the pipeline across the UAE and Saudi Arabia alone.

Talal M. Al Gaddah - CEO & Founder of the Keturah luxury brand

 Talal M. Al Gaddah, CEO and Founder of the Keturah luxury brand, said today: “The UAE‘s growth in this sector is the direct result of government vision and national mandates that have made human wellbeing a development priority, and policy will continue to shape the market.”

 He says the GWI, the leading research organization for the global wellness industry, is fully justified in defining wellness real estate as a response to, and a correction of, past “unwell” development.

 “For too long the industry built environments that looked impressive, but took little account of the health and quality of life of the people living in them,” said Talal. “Those days are over. It is no longer just about energy ratings or green certifications. The social, physical, mental and community dimensions of how people actually live create a far more meaningful standard today.”

 Two Keturah projects under development in Dubai are built around these principles. The Ritz-Carlton Residences at Keturah Resort is the Middle East’s first fully wellness-certified resort. Located on the shores of Dubai Creek, adjacent to the Ras Al Khor Wildlife Sanctuary, it comprises 12 water front mansions, 193 apartments, a five-star boutique hotel, standalone wellness centre and private marina.

 Meanwhile, Keturah Reserve, the AED5.7 billion bio-living community at Mohammed Bin Rashid City’s District 7, is a 540-home development of low-rise apartments, townhouses and villas designed around nature, natural light and the science of daily wellbeing.

 The GWI report highlights nature, culture and heritage as important assets in wellness real estate. “In fact, they are what give a development its soul,” says Talal. “A community rooted in its landscape and its identity is one that residents feel proud to live in. Without that, you simply have a building.”

 “Another key takeaway is that wellness real estate must serve all members of a community, not just its buyers, and this is something built into our culture at Keturah. Wellness real estate has to work for everyone, and that responsibility starts at home. Developers who genuinely care about the wellbeing of their own employees set a standard that runs through everything they build.”

 Based on a review of over 300 independent studies, the GWI says wellness-focused residential properties at the middle and upper ends of the market command a price premium of 10-25%. “Wellness real estate sells at stronger prices, attracts buyers who are in it for the long term, and holds its value,” says Talal. “The market is rewarding developers who made this commitment early.”

 Looking ahead, he sees demographic change as the industry’s next great opportunity. “Older residents, younger buyers, and changing family needs each bring new possibilities. The developers who pay attention to those shifts now will be the ones setting the pace in years to come.” The new GWI research was presented at the Global Wellness Summit’s Wellness Real Estate & Communities Symposium in New York City on Tuesday.

Sky Blue Cinematix Enters Strategic Alliance with UAE’s Aspin Holding for FC Barcelona Brand Engagement in the Indian Market

Business Wire India

Sky Blue Cinematix is pleased to announce its appointment by UAE-based Aspin Holding as an Associate in relation to the FC Barcelona area for a range of high-profile commercial activities and brand integrations associated with FC Barcelona (Barça) within the Republic of India.

 

Under this landmark agreement, Sky Blue Cinematix serves as the authorised representative for Aspin Holding, tasked with supporting the promotion and market engagement of the club’s prestigious brand in the Indian market in connection with “the Project” through a diverse portfolio of integrated lifestyle and commercial entities.

 

A Visionary Strategic Collaboration

 

The appointment establishes a robust framework for collaboration, reflecting a shared commitment to supporting the development of the FC Barcelona brand. Acting in the strategic, Sky support capacity, Sky Blue Cinematix will contribute to brand positioning and the marketing of the Barça lifestyle, ensuring all initiatives meet the premium global standards of both Aspin Holding and FC Barcelona.

 

“We are delighted to collaborate with Aspin Holding to support this landmark Project in India,” said Dato’ Manikandamurthy Velayoudam, Chairman of Sky Blue Cinematix. “This collaboration is about more than just business; it is about connecting a world-class brand identity with one of the world’s most dynamic markets.”

 

Broadening the Commercial Horizon

 

The mandate covers a defined commercial scope, allowing Sky Blue Cinematix to explore and facilitate various branded experiences in connection with the Project. The partnership is set to introduce the passion of Barça to the Indian audience in connection with the Project through several key avenues.

Feil Organization Partners with Layer to Bring Digital Artworks to Historic Buildings in Union Square and Gramercy Park

NEW YORK, May 14, 2026 – The Feil Organization, a leading national real estate investment firm, has partnered with Layer, the art and technology company shaping the future of digital art, to bring the work of top digital artists to its historic Manhattan buildings at 853 Broadway in Union Square and 257 Park Avenue South in Gramercy Park.

Layer presents digital art as it’s meant to be experienced: dynamic, evolving, and deeply connected to the spaces it inhabits. Layer and its proprietary display model, Layer Canvas, feature works from a highly curated selection of digital artists, including Zach Lieberman, Casey Reas, and Leander Herzog, displayed on Layer Canvas, the company’s museum-grade digital art display system designed to present generative artworks with exceptional fidelity and depth.

Feil Organization Partners with Layer to Bring Digital Artworks to Historic Buildings in Union Square and Gramercy Park

 

Each piece on Layer is rendered in real time on Layer Canvas, evolving continuously and creating a living, responsive visual experience.

Founded by entrepreneur Angelo Sotiracopoulos, Layer collaborates with world-class digital artists to present generative artworks that transform the spaces they inhabit. The company’s proprietary Art Intelligence™ engine dynamically curates artworks based on time of day and environmental conditions, creating a constantly shifting art experience.

853 Broadway is a commercial loft building with a mix of retail, corporate and creative offices and commanding views of Union Square Park. 257 Park Avenue South is an Art Deco treasure in Manhattan’s Gramercy Park neighborhood with magnificent views of Midtown-South.

Sotira said:

“The Feil Organization’s Union Square and Gramercy Buildings capture New York City’s unique and constantly evolving mix of commercial and cultural life. We’re thrilled to introduce some of the world’s most acclaimed digital artists to these vibrant spaces in a format where their work can live and breathe in harmony with people’s daily lives.”

Andrew Wiener, Head of Commercial Leasing at The Feil Organization, said:

“We’re always looking for innovative ways to create engaging environments within our office buildings. Layer will enhance how our tenants experience 853 Broadway and 257 Park Avenue South by integrating museum-worthy digital art with classic New York architecture.”

 

Corona Global Named Most Valuable Beer Brand in Kantar BrandZ Rankings for Third Consecutive Year

Business Wire India

Corona global has been recognized as the most valuable beer brand in the world for the third consecutive year in Kantar’s BrandZ 2026 Most Valuable Global Brands report, released today. Eight out of the top ten most valuable global beer brands belong to AB InBev (Brussel:ABI) (BMV:ANB) (JSE:ANH) (NYSE:BUD), according to the report ranking the best brands in the world.

 

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260513211378/en/

 

 

 

In 2025, Corona led AB InBev’s performance, increasing revenue by 8.3% outside of its home market with double-digit volume growth in 30 markets, while Corona Cero delivered strong double-digit volume growth. As the brand celebrated its 100th anniversary, Corona launched its global “Corona 100” platform, including a multi-year sponsorship of a renowned concert at Copacabana Beach in Rio de Janeiro. Strong momentum continued in Q1 2026, with AB InBev delivering all-time high revenues and volume growth, led by Corona, which grew 16% outside its home market following a successful debut as the world’s first global beer sponsor of The Winter Olympics.

 

In Kantar’s BrandZ 2026 rankings, Corona is followed by Budweiser as the second most valuable beer brand in the world, with Modelo, Michelob ULTRA, Brahma, Bud Light, Skol and Stella Artois helping AB InBev secure 8 of the world’s top 10 most valuable beer brands.

 

 

“Corona’s recognition as the most valuable beer brand in the world for three consecutive years reflects our approach to building brands for long-term, sustainable growth,” said Marcel Marcondes, Global Chief Marketing Officer. “For AB InBev to have 8 of the top 10 beer brands in Kantar BrandZ’s 2026 rankings underscores the focus, consistency and creative effectiveness of our teams and partners around the world.”

 

 

BrandZ charts the way in which global brands have continued to evolve and innovate. Now in its 21st edition, it spotlights the importance of building meaningful difference where a brand meets consumer needs, stands out from competitors and remains top-of-mind in its sector for a prolonged period.

 

 

“Corona’s performance in Kantar BrandZ’s global rankings shows what strong brands achieve when they are built with discipline, over time. Brand value comes from being meaningfully different in ways people recognise, showing up consistently and staying relevant as the world changes. That doesn’t change, even as technology introduces new ways for people to discover and interact with brands. Marketers still need to make clear decisions about what their brand stands for and how it shows up in the real world. That’s something the Corona team continues to get right,” said Paul Zwillenberg, CEO of Kantar.

 

 

Kantar BrandZ is a global ranking that assesses brand value by combining financial data and extensive brand equity research, offering an in-depth view of over 22,000 brands in 54 markets.

 

 

About AB InBev
Anheuser-Busch InBev (AB InBev) is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Beer is the drink for moderation, and for over a century, AB InBev has championed responsible drinking. We are committed to providing our consumers with Balanced Choices to enjoy on any occasion. We also invest in marketing that aims to reinforce positive behaviors, and we work with communities, customers, and partners to promote responsible consumption through evidence-based initiatives.

 

 

Our diverse portfolio of well over 400 beer brands includes global brands Budweiser®, Corona®, Stella Artois® and Michelob Ultra®; multi-country brands Beck’s®, Hoegaarden® and Leffe®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 137 000 colleagues based in more than 40 countries worldwide. For 2025, AB InBev’s reported revenue was 59.3 billion USD (excluding JVs and associates).

 

 

About Kantar
Kantar is the world’s leading marketing data and analytics business. We deliver the intelligence needed to power brand growth.

 

 

We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value. All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.

 

 

About Kantar BrandZ
Kantar BrandZ is the global currency when assessing brand value, quantifying the contribution of brands to business’ financial performance. Kantar’s annual global and local brand valuation rankings combine rigorously analysed financial data, with extensive brand equity research. Since 1998, BrandZ has shared brand-building insights with business leaders based on interviews with 4.6 million consumers, for over 22,000 brands in 54 markets. Discover more about Kantar BrandZ here.

 

 

 

 

 

STL Digital Expands AInnov Portfolio With Three New AI-Powered Enterprise Solutions

Business Wire India

STL Digital Limited, an IT Services and Consulting company, today announced the expansion of its AInnov™ platform with three new enterprise-grade solutions — AInnov™ Space, AInnov™ Shield, and AInnov™ Talent — designed to address critical workforce engagement, vendor risk management, and talent acquisition challenges facing enterprises today. These additions strengthen the AInnov™ portfolio and reinforce STL Digital’s commitment to delivering intelligent, experience-first products that solve real-world enterprise challenges through the power of AI.

Building on AInnov™’s vision of helping enterprises transition their operations to intelligent, data-driven ecosystems, the three new solutions target some of the most pressing business priorities organisations face today.

AInnov™ Space — One Space. Every Voice. A secure enterprise engagement platform that unifies communication across leadership, employees, and partners on a single digital hub — eliminating information silos and fostering transparency, collaboration, and a high-performing, inclusive workforce. From real-time sentiment tracking and leadership alerts to employee-driven innovation and cross-departmental recognition, AInnov™ Space brings every engagement touchpoint onto a single intelligent platform.

AInnov™ Shield — Intelligent Protection for Every Third-Party Risk. An AI-driven platform that automates the entire vendor lifecycle, delivering continuous risk monitoring, Nth-party supply chain visibility, and audit-ready compliance — shifting enterprises from reactive detection to proactive prevention. Built for the complexity of modern enterprise, the platform combines AI-powered assessments with real-time continuous monitoring to surface hidden vulnerabilities before they escalate. Centralized lifecycle management and intelligent automation eliminate operational silos, giving the security and procurement teams a single system of record to manage vendor risk.

AInnov™ Talent — From Instinct to Intelligence. An AI-powered recruitment platform that transforms hiring through automated CV parsing, intelligent candidate scoring, interview automation, real-time proctoring, and multilingual speech processing — enabling faster, more confident talent decisions. It delivers end-to-end visibility into the hiring process with AI-driven evaluation and role-based interview generation for candidate assessment. The platform ensures secure and scalable hiring through real-time proctoring and facilitates multilingual candidate interactions to support global hiring needs.

“The expansion of the AInnov™ suite of products reflects our commitment to building AI solutions that deliver real, measurable outcomes,” said Naveen Bolalingappa, CEO, STL Digital. “These platforms are purpose-built to help enterprises operate smarter, manage risk proactively, and hire with greater precision — across every market they serve.”

India Hosts Key BRICS Foreign Ministers’ Meet in New Delhi Under 2026 Chairship

 

New Delhi, May 14 (BNP): India on Thursday formally commenced the first major ministerial engagement under its BRICS 2026 Chairship as foreign ministers and senior diplomats from member and partner nations gathered at Bharat Mandapam in New Delhi for the BRICS Foreign Ministers’ Meeting.

India Hosts Key BRICS Foreign Ministers’ Meet in New Delhi Under 2026 Chairship

External Affairs Minister S. Jaishankar personally received the visiting delegates and welcomed them to the high-level summit venue ahead of the two-day deliberations.

Among the prominent leaders attending the meeting are Russian Foreign Minister Sergey Lavrov, Iranian Foreign Minister Abbas Araghchi, Indonesian Foreign Minister Sugiono and senior representatives from several BRICS member and partner countries.

Following their arrival, the dignitaries participated in an official group photograph with EAM Jaishankar before the commencement of formal discussions.

The External Affairs Minister is scheduled to chair the BRICS Foreign Ministers’ Meeting, where participating nations are expected to deliberate on a wide range of regional and global issues, including multilateral cooperation, geopolitical developments, economic partnerships and reforms in international governance institutions.

According to the Ministry of External Affairs (MEA), the ministers and heads of delegations will also call on Prime Minister Narendra Modi during their visit to New Delhi.

The meeting assumes significance as it marks the first major diplomatic engagement under India’s BRICS Chairship following the expansion of the grouping. Discussions held during the summit are expected to help shape the agenda for the upcoming BRICS Leaders’ Summit later this year.

Addressing a weekly media briefing earlier, the MEA said the deliberations over May 14 and 15 would focus on strengthening cooperation among Global South nations, enhancing resilience in emerging economies and promoting a more inclusive international order amid rapidly evolving geopolitical challenges.

India recently unveiled the official logo and dedicated website for its BRICS 2026 Chairship under the theme “Building for Resilience, Innovation, Cooperation and Sustainability,” reflecting New Delhi’s people-centric and “Humanity First” approach championed by Prime Minister Modi during the 2025 BRICS Summit in Rio de Janeiro.

This is the fourth time India is hosting a BRICS summit-level engagement, underlining the country’s growing influence within the bloc and its expanding leadership role among developing nations.

Child Care Aware of Missouri’s Beth Ann Lang Celebrates 25th Anniversary

Nonprofit’s Deputy CEO Lang brings more than three decades of early childhood experience to her role.

(St. Louis, Mo., May 14, 2026) Beth Ann Lang, Deputy CEO at Child Care Aware of Missouri (CCAMO), recently celebrated her 25th anniversary with the nonprofit. Her responsibilities include overseeing all programs and services administered by CCAMO, as well as positioning the organization for sustainable growth through strategic planning.

During her tenure, Lang has provided oversight and guidance on projects related to the early childhood workforce. She has served as the organization’s Chief Program Officer since 2017. When she joined CCAMO in 2001, Lang was the inaugural Director of the TEACH Early Childhood Missouri Scholarship, a statewide program aimed at increasing the quality of child care through education, compensation, and commitment.

Child Care Aware of Missouri’s Beth Ann Lang Celebrates 25th Anniversary

Among Lang’s notable achievements are launching the TEACH Early Childhood Missouri CDA Project in 2019 and supporting St. Louis County legislation to fund WAGE$, a salary supplement program for child care educators. She serves on the TEACH Early Childhood National Advisory Committee and the Council for Professional Recognition’s State Partners Roundtable, where she represents Missouri at the national level.

“Beth Ann’s leadership has shaped every facet of our work, from elevating the early childhood workforce to strengthening the programs families rely on every day,” said CCAMO CEO Robin Phillips. “For 25 years, she has been a tireless champion for educators, continuously helping move our organization and state toward higher quality, greater equity, and better outcomes for children.”

Founded in 1999, CCAMO is a statewide nonprofit that focuses on a comprehensive early childhood education experience through impactful programs and partnerships. The organization’s services include workforce development, child care business supports, advocacy and policy work, and its new Child Care Keeps Missouri Working, a regional campaign offering concierge solutions to businesses undergoing employee recruitment and retention challenges due to the overwhelming shortage of quality child care options. For more information, call (314) 535-1458 or visit www.mochildcareaware.org.

NCR Realty Developers Look to Pune for High-Rise Efficiency Benchmarks

New Delhi, May 14 :  As the National Capital Region (NCR) real estate market evolves towards vertical density and premium high-rise living, a high-level delegation from CREDAI NCR recently returned from a three-day “Knowledge Exposure Visit” to Pune with a clear, technical roadmap for the future.

NCR Realty Developers Look to Pune for High-Rise Efficiency Benchmarks

The tour, which saw participation from NCR’s leading real estate voices, was not merely a site visit it was a deep-dive masterclass into the mechanics of modern, scalable construction and customer-centric operational standards.

The primary objective of the delegation was to demystify the challenges of ultra-high-rise construction and decode the science of vertical growth efficiently. In a sector where project margins are often squeezed by material inflation, the Pune tour provided a breakthrough analysis of construction cost optimization. Under the guidance of industry veteran Sarvesh Javdekar, the NCR developers examined the architectural precision and structural strategies that allow Pune’s landmark buildings to remain financially viable while pushing the boundaries of height and aesthetic appeal. The participants observed firsthand how advanced planning and structural engineering in Pune projects reduce on-site wastage—a lesson they intend to apply to upcoming high-rise initiatives across the NCR.

Beyond the steel and concrete, the tour’s most significant takeaway was the emphasis on “Operational SOPs” .

During the study tour, a visit to K-Nest Aluform manufacturing unit, the delegation analyzed the framework behind Pune’s reputation for timely delivery and high-quality maintenance. These projects serve as a model for how technology-driven management—ranging from automated quality checks to customer-centric service protocols can elevate a project from “a building” to “an experience.”

NCR developers are already deeply focused on curating lifestyles,” says Vishal Gupta, President, CREDAI NCR. “The difference is that we are constantly upgrading ourselves. Our youth wing’s visit to Pune was about learning from best practices in quality culture, safety, and process-driven execution. Integrating these into NCR will further strengthen how we deliver value to our customers.”

The delegation featured a robust mix of established and emerging industry leaders, including representatives from major firms such as DLF Limited, Gaursons India, and County Group, among many others. The collaborative environment allowed for open-book discussions, where the focus remained on peer-to-peer knowledge exchange. By dissecting the lifecycle of Pune’s landmark projects—from conceptualization to final handover – the delegation effectively bridged the gap between theory and execution.

As the industry faces increasing pressure to balance rapid urbanization with quality assurance, this Pune exposure visit marks a strategic pivot for CREDAI NCR. By adopting the high-rise cost-efficiency models and robust service SOPs observed during the tour, the NCR real estate fraternity aims to set a new standard for quality and transparency in the capital region.

 

The Overlooked Opportunity to Engage the Next Generation After an Insurance Payout

Empathy and LIMRA joint research shows the claims experience is a powerful — yet underused — engine of long‑term growth for the industry

NEW YORK – May 14, 2026 – Empathy, the technology company transforming how the world plans for and navigates life’s hardest moments, and LIMRA, today announced new research examining how the life insurance claims experience shapes long-term customer relationships. The findings reveal a critical disconnect: while insurers have invested meaningfully in operational improvements, they are missing the opportunity to turn one of the most meaningful customer moments into lasting loyalty.

U.S. life insurers pay out almost $100 billion in death benefits each year, yet fewer than one in ten beneficiaries go on to become customers themselves. The Empathy and LIMRA research uncovered this gap is not due to a lack of beneficiary engagement, but rather a lack of relevant, human-centered support aligned with what beneficiaries are actually experiencing during one of the most vulnerable moments of their lives. While the industry has optimized for operational efficiency and a smooth claims process, these efforts often fall short of addressing beneficiaries’ emotional and practical needs, resulting in a transactional experience that fails to build long-term and generational loyalty.

“What this research makes clear is that the claims moment is not just an operational milestone or well-executed transaction, it’s a relationship-defining experience,” said Ohad Gutman, Chief Business Officer at Empathy. “When the beneficiary is handled with clarity, empathy, and meaningful support, it can lead to long-term loyalty. When it’s treated as a transaction, that opportunity is lost.”

Key Findings from the Research

The study surfaces several critical insights into what drives and limits long-term engagement following a claim:

The claims experience performs well operationally, but falls short as a relationship moment

  • 91% of beneficiaries report being satisfied with their claims experience

  • Core elements like communication (87%), clarity (85%), and timeliness (83%) are rated highly

  • Yet according to LIMRA, fewer than 1 in 10 beneficiaries go on to become customers, highlighting a disconnect between satisfaction and long-term loyalty 

 

Perception after the claim is the strongest predictor of future business

  • Post-claim perception is the #1 driver of both recommendation and purchase intent

  • Among less satisfied beneficiaries, 71% say a better experience would have increased purchase intent, while 78% say it would have increased their likelihood of recommending the carrier

A major “delivery gap” exists between the support beneficiaries want and what they receive

  • 84% say dedicated support such as a specific person to guide them, grief or financial resources, or tools to help manage the process, would make the insurer more appealing

    • Financial education: 65% want it, only 25% receive it

    • Grief resources: 68% want it, only 35% receive it

    • Emotional wellness programs: 81% want it; 24% receive it

    • Assistance with probate: 81% want it; 17% receive it

    • Well-being check-ins: 76% want it;  43% receive it

Beneficiaries are highly open to ongoing engagement

  • 96% are open to post-claim communication across channels

  • Most prefer personalized, practical guidance and not generic outreach

A Shift From Transaction to Relationship

The research reframes the claims experience as a pivotal moment in the customer lifecycle, not the end of a transaction but the beginning of a relationship.

“This research shows that beneficiaries are not inherently disengaged – they are highly open to continued interaction,” said Lai-Sahn Hackett, Corporate Vice President at LIMRA. “It underscores an opportunity for insurers to rethink how the claims experience contributes to ongoing engagement and business outcomes.”

The findings highlight that beneficiaries are not disengaging by default, they are responding to the experience they receive. While insurers have made meaningful progress on operational efficiency, the research shows that emotional and practical support during and after the claim is what ultimately shapes long-term outcomes.

Technology and Support as the Next Frontier

As expectations evolve, the industry is beginning to shift toward more holistic, support-driven models of care. Solutions that combine digital tools with human guidance can help carriers extend support beyond the payout and better meet beneficiary needs.

To read the full report and its findings, visit empathy.com/resources/research/generational-loyalty-blueprint

Boomi Unveils Innovations That Power the Agentic Enterprise

Business Wire India

Boomi, the data activation company for AI, today announced a major expansion of the Boomi Enterprise Platform at Boomi World 2026, introducing new capabilities across orchestrated agentic workflows, agentic engineering, governed agent connectivity, grounded agent context, and localized agent infrastructure. Together, these innovations are designed to power the agentic enterprise — where agents and humans work together to drive action and operationalize AI at scale.

 

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260513996223/en/

 

 

Boomi Unveils Innovations That Power the Agentic Enterprise

Boomi Unveils Innovations That Power the Agentic Enterprise

 

The enterprise has reached a defining moment as AI becomes the primary interface for work and MCP emerges as the new standard. While the shift toward a headless, agentic enterprise is inevitable, this vision is colliding with skyrocketing cloud costs and trapped data. For many, layering agents onto a fragmented landscape only magnifies governance gaps and operational risk. Boomi addresses these challenges with an active data foundation that connects, governs, and orchestrates every layer of the business. By unifying IT, developers, knowledge workers, and AI agents, Boomi provides the secure and trusted foundation required to operate wherever business happens.

 

“Every enterprise transformation has a platform moment. For agentic AI, that moment is now,” said Ed Macosky, Chief Product and Technology Officer at Boomi. “Customers don’t need more disconnected tools, they need an active data foundation that connects data, orchestrates workflows, and governs AI for people and agents. With these new innovations, we’re extending the Boomi Enterprise Platform to make that foundation a reality.”

 

 

From Fragmentation to Flow: A Platform Built for Agentic Execution

 

 

As enterprises accelerate AI adoption, many are encountering challenges in scaling beyond initial use cases due to fragmented systems and lack of operational infrastructure. To address this, Boomi introduced new capabilities across five core areas:

 

 

Governed Agent Connectivity

 

 

  • Boomi Connect Provides secure, governed connectivity between AI tools (e.g. Claude, Copilot, Gemini) and enterprise applications through 1000+ managed, MCP-enabled tools. Boomi AI Gateway enables built-in policy enforcement, cost controls, and observability.
  • MCP Registry Scale AI with control through a centralized catalog to discover, govern, and manage MCP servers across Boomi and third-party registries.

 

 

Orchestrated Agentic Workflows

 

  • Boomi Orchestrate Helps customers turn business ideas into enterprise-grade agentic workflows faster. Business and IT teams are empowered to combine agents, APIs, integrations, event streams, and data models into one universal orchestration experience using natural language.
  • Agent SIM (Labs Innovation preview) Allows organizations to simulate and validate agent behavior before deployment, increasing confidence and reducing operational risk.

 

Agentic Engineering

 

  • Boomi Companion Accelerate agentic engineering on the Boomi platform. Developers can now design, build, test, deploy, and diagnose integrations through natural language using their preferred AI tools.
  • Embedding Agentstudio Agents Activate agents where your team works with new APIs and embedding capabilities. Developers can invoke Boomi agents from any architecture or pipeline, while non-technical users can securely surface them within custom apps, portals, and digital experiences.

 

Grounded Agent Context

 

  • Boomi Knowledge Hub Eliminate knowledge silos and deliver accurate, governed search and retrieval across your enterprise. A single, unified context layer ensures AI agents and people always work from trusted, up-to-date information.
  • Boomi Meta Hub Ground AI agents and people in trusted, expert-endorsed business definitions improving agent accuracy, eliminating fragmented interpretations, and ensuring consistent business logic at scale.

 

 

Localized Agent Infrastructure

 

  • Distributed Agent Runtime Reduce cloud latency and control costs by deploying agents on-premises while keeping sensitive data behind the firewall. This approach supports data privacy and infrastructure control through locally-hosted runtimes and language models.
  • Agentstudio Multi-region Instances Scale agents globally and confidently by leaving agent metadata and runtime execution in specified regions, enforcing AI boundaries and regional compliance.

 

 

A Headless Future, Powered by Data Activation

 

Together, these innovations position Boomi as the orchestration and governance layer for the headless enterprise — where AI agents dynamically interact with enterprise systems without relying on traditional application interfaces. By combining integration, automation, API management, data readiness, and agent governance into a single platform, Boomi enables organizations to activate trusted data across the enterprise, orchestrate workflows spanning humans and AI agents, govern execution in real time, and scale AI with confidence.

 

 

“Through our participation in Boomi’s design partner program, we’ve had early exposure to Boomi Orchestrate and its potential to simplify how we design and execute complex workflows,” said Venkata Kalikrishna Chekka, Senior Manager, Enterprise Integration Solutions at Suffolk. “The ability to bring together integrations, APIs, and emerging AI-driven capabilities into a unified orchestration layer is a meaningful step forward. It gives us a more flexible foundation to streamline operations and explore how agent-driven processes can drive greater efficiency across the business.”

 

 

“The market is rapidly shifting toward platforms that can support not just connectivity, but governed execution across AI-driven workflows,” said Alexander Wurm, Principal Analyst, Nucleus. “As enterprises move beyond experimentation, the ability to orchestrate data, APIs, and agents within a unified architecture is becoming a critical requirement for scaling AI.”

 

 

“We’re entering the next phase of enterprise AI, where success won’t be defined by how many agents you deploy, but by how well they are connected, governed, and grounded in trusted data,” said Steve Lucas, Chairman and CEO at Boomi. “With more than 30,000 customers and AI guided by hundreds of millions of integrations, we’re helping organizations move from connected and automated to fully agentic, and turn AI into real operational impact.”

 

 

Product availability and timing may vary and are subject to change.

 

 

Additional Resources

 

 

  • Read the Boomi blog for more details on this announcement and what it means for enterprises

 

 

Boomi World

 

Join the Boomi World keynotes live in Chicago on LinkedIn to hear the latest from Boomi executives, customers, and partners:

 

 

 

 

Learn more about Boomi World

 

 

 

About Boomi
Boomi, the data activation company for AI, powers the agentic enterprise by bringing data to life across the business. The Boomi Enterprise Platform is the active data foundation that delivers essential agentic infrastructure to drive agentic transformation. By unifying agent design and governance, API and MCP management, integration and automation, and data management into a single platform, Boomi enables organizations to harness the power of AI with secure, scalable connectivity. Trusted by over 30,000 customers and supported by a network of 800+ partners, Boomi helps organizations of all sizes achieve agility, efficiency, and innovation at scale. Discover more at boomi.com.

 

© 2026 Boomi, LP. Boomi, the ‘B’ logo, and Boomiverse are trademarks of Boomi, LP or its subsidiaries or affiliates. All rights reserved. Other names or marks may be the trademarks of their respective owners.