Business Wire India

Xsolla, a global video game commerce company that has helped developers launch, grow, and monetize their games, today announced the availability of Xsolla SDK, a unified, cross-platform software development kit that consolidates the company’s PC, mobile, and web monetization tools into a single download. Launching at GDC Festival of Games 2026, the Xsolla SDK introduces built-in Payments, Login, Catalog, and Offerwall integration for developers, enabling them to configure their pricing and inventory once and deploy across every supported platform with no reconfiguration required.

 

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260303075966/en/

 

 

 

Xsolla is building all the things to help developers monetize cross-platform with the industry’s best-in-class, battle-tested technical foundation built specifically for games. The Xsolla SDK is powered by two decades of building payment and monetization tools exclusively for game developers, more than $10B in total payments processed, and the same payment infrastructure trusted by over 60% of the top 100 highest-grossing games globally. This depth of experience, spanning thousands of titles, regulatory environments, and platform shifts, is now accessible to developers of all sizes through a single integration.

 

“Game developers need tools to work seamlessly across every platform without adding complexity,” said Chris Hewish, President at Xsolla. “Xsolla has a long history of solving the most challenging problems in game commerce, across platforms, regions, and business models. Game developers can trust the Xsolla SDK because it is built on a proven infrastructure already scaling with some of the world’s biggest games. No matter where developers are building, they now have access to the same powerful monetization tools that streamline revenue and simplify payment integration.”

 

 

Xsolla SDK Benefits:

 

 

• Launch cross-platform with a single integration: Deploy to iOS, Android, PC, and the web, including support for out-of-store distribution
• Monetize every player: Activate Offerwall to generate incremental revenue from non-paying users through advertiser-funded rewarded tasks with no upfront cost
• Unify your commerce operations: Manage a single catalog and shared inventory across in-app purchases, bundles, subscriptions, Offerwall, and Web Shop without reconfiguring between channels
• Retain full ownership and control: Set pricing, manage offers, and maintain direct relationships with your players
• Connect player identity across platforms: Maintain a unified player profile and inventory across devices to reduce churn from fragmented experiences
• Integrate directly into your engine: Use drop-in SDKs for Unity, Unreal Engine, and Cocos Creator to accelerate your time-to-market
• Scale globally with localized payments: Offer 1,000+ payment methods across 200+ regions and 130+ currencies, with Xsolla managing tax, fraud, and compliance as Merchant of Record

 

 

The Xsolla SDK and integrated Offerwall are available now to developers of all sizes. For more information, visit https://xsolla.com/mobile-sdk

 

About Xsolla

 

 

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

 

 

For more information, visit xsolla.com.

 

 

 

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20260303075966/en/

 

Business Wire India

TECNO, the innovative AI-driven technology brand, today hosted the TECNO AI Ecosystem Products launch event at MWC 2026, unveiling a series of announcements that advance its “Pioneering the Connection of Intelligence” vision.

The event marked the global launch of the all-new CAMON 50 Series, TECNO’s latest flagship imaging lineup, featuring advanced AI capabilities and exceptional imaging performance. TECNO also unveiled a landmark partnership with Tonino Lamborghini, highlighting a new chapter in premium design collaboration with technology. TECNO CMO Laury Bai, and Global Product Launch Officer Olivier Mas, joined on stage with Frédéric Guichard, CEO of DXOMARK, and Ginevra Lamborghini, Vice President of Tonino Lamborghini S.p.A., collectively announcing coordinated upgrades across imaging technology, industrial design, and the AI ecosystem experience.

“Consumers now want their AI to reflect their individuality, be readily available and deliver true value in practical daily life scenarios. This is part of the reason why TECNO has been committed to building “Practical AI for All”, said TECNO CMO Laury Bai. “Under this vision, we are crafting devices with practical AI functions, enhancing AI ecosystem, and delivering an intuitive, premium experience.”

A New Imaging Benchmark: CAMON 50 Series Debuts with Enhanced AI Capabilities

The newly launched TECNO CAMON 50 Series is a high-performance imaging flagship that integrates professional-grade hardware with dedicated AI processing, delivering a seamless, intelligent lifestyle experience.

Driven by TECNO’s “Practical AI for All” philosophy, the CAMON 50 Series integrates AI deeply into the photography experience. Powered by the AI RAW 2.0 imaging engine, the industry-first AI Auto Zoom creates perfect framing by intelligently tracking subjects, while Super-Zoom FlashSnap captures high-speed action with precision, even at a distance.

Additionally, the entire series is equipped with a professional imaging system, featuring the 50MP SONY LYTIA 700C Ultra Night Camera as its primary sensor. The Ultra 5G and Pro models elevate the imaging experience with a 50MP 3X Telephoto lens supporting up to AI 60X SuperZoom.

Beyond its professional imaging system, the CAMON 50 Series also leads the industry in delivering an inclusive human-centric skin tone representation experience in imaging. Frédéric Guichard, CEO of DXOMARK, stated, “With the upcoming CAMON 50 Ultra 5G, TECNO’s proprietary Universal Tone technology confirms a bright and engaging image style that closely matches how users naturally see the scene. Combined, these strengths will make the CAMON 50 Ultra 5G stand out as a compelling choice for accurate and inclusive skin tone rendering under $600.”

Beyond imaging, the series offers a suite of creative and productivity tools, including AI Art Gallery, AI Image-to-Video Generator, One-Tap FlashMemo, alongside the upgraded Ella voice assistant. The CAMON 50 Ultra 5G delivers reliable performance powered by the MediaTek Dimensity 7400 Ultimate chip, paired with long-lasting durability supported by a battery up to 6500mAh (varies by market) and highest-level dust and water resistance.

Together, intelligent image innovation, AI abilities, and dependable durability make CAMON 50 Series a perfect choice for modern lifestyles.

 

The TECNO Tonino Lamborghini Partnership: Italian Aesthetics Meet Advanced Technological Innovation

 

Marking a bold expansion into luxury lifestyle tech, TECNO officially announced a landmark international collaboration with the iconic Italian brand, Tonino Lamborghini. Built on a shared belief in innovation, performance, and modern lifestyle expression, the partnership reflects a mutual ambition to redefine how technology and aesthetics combine into a thrilling experience.

 

Ginevra Lamborghini, Vice President of Tonino Lamborghini S.p.A., shared, “Tonino Lamborghini and TECNO worked on a distinctive design language, materials and tactile perception, a balance between power and elegance and a product experience that reflects personality. When heritage and innovation meet with intention, we do not simply launch a product range but shape a new expression of lifestyle and experiences.”

 

First presented in the co-created line-up was Tonino Lamborghini TECNO TAURUS (MEGA MINI G1 Pro). Powerful, compact and silently cool, the device features a sleek, all-metal body that carries the legacy as the world’s smallest water-cooling gaming mini PC and iconic Tonino Lamborghini design. The device is powered by an Intel® Core™ i9-13900HK processor and NVIDIA® GeForce RTX™ 5060 8GB GDDR7 graphics card with AI TOPS at 614.

 

Also presented at the show was POVA Metal Tonino Lamborghini Limited Edition, a Snapdragon®-powered, world’s first all-metal unibody 5G phone that featured uninterrupted curves, Rear Dot Matrix lighting and a pulse light.

 

TECNO also displays a full concept AIoT Ecosystem, which will include laptops, tablets and wearables. Inspired by the iconic aesthetics and unified design language of Tonino Lamborghini, these products signal a broadening, cross-category partnership set to bring more excitement ahead.

 

By further strengthening its leadership in mobile imaging, forging a prestigious partnership, and continuously advancing its AI capabilities, TECNO reaffirms its brand spirit of “Stop at Nothing”, demonstrating a relentless pursuit that spans from a future-ready strategy to cutting-edge products. Standing at the forefront of intelligent innovation, TECNO is transforming AI-powered technology into real-world impact, empowering consumers worldwide to experience a more intelligent yet accessible future.

Business Wire India

R Systems International Limited, today announced the launch of Agentic AI 2026: A Mid-Market Playbook for Adoption and Scale, a new research report commissioned by R Systems and produced by Everest Group, designed to help mid-market enterprises move from experimentation to measurable, enterprise-wide execution.

The report is based on a survey of over 200 global mid-market enterprise leaders and offers a practical, data-backed framework to help organizations overcome integration complexity, legacy system constraints, and governance readiness gaps to scale agentic AI with measurable impact.

Commenting on the launch, Nitesh Bansal, Managing Director & CEO, R Systems, said, “We are pleased to launch this report produced by Everest Group at a critical moment in the enterprise AI journey. Agentic AI 2026 provides a clear, practical playbook to embed AI into real enterprise environments, by balancing autonomy with accountability and driving measurable impact.”

Where Mid-Market Enterprises Are Already Delivering Results

The study identifies clear value hotspots where agentic AI is already delivering tangible returns:

• IT Operations has emerged as the most scale-ready function, with semi-autonomous incident triage, root-cause analysis, and runbook execution reducing operational toil.
• Software Engineering stands out as the strongest launchpad for scale, delivering nearly 30% efficiency uplift, particularly across monitoring, requirements gathering, and testing/QA.
• Customer Support is transitioning from deflection to resolution, with agents executing policy-bound actions such as refunds and entitlement changes.
• Finance and Accounting is gaining traction in structured, dual-control workflows, including reconciliations and close activities.

By industry, adoption correlates strongly with digital maturity. Technology and telecom firms are scaling fastest, BFSI players are advancing cautiously due to regulatory complexity, and healthcare organizations largely remain in exploratory phases.

Execution Readiness: Opportunity and Acceleration

While 64% of enterprises report strong trust in agentic AI systems, only 15% have managed to successfully operationalized them at scale, exposing a clear execution gap. At the same time, 43% of surveyed mid-market organizations are bypassing traditional AI maturity stages and moving directly toward agentic AI models in a race to stay competitive.

 

However, scaling within enterprise environments requires solving for:

 

• Integration complexity across fragmented legacy systems
• Immature tooling and ecosystem fragmentation
• Security, auditability, and rollback controls
• Limited governance maturity
• Workforce readiness gaps in AI oversight and data proficiency

 

To address these realities, the playbook recommends anchoring adoption in outcome-led, high-impact use cases; embedding governance and accountability directly into production workflows; and scaling autonomy in clearly defined tiers aligned to business risk. It emphasizes modernizing within an enterprise context by addressing integration complexity, technical debt, and data integrity upfront. The playbook also underscores the importance of human oversight, ownership models, and workforce readiness alongside technology enablement, while building hybrid ecosystems that combine hyperscalers, integrators, and specialist AI partners.

 

The playbook outlines a deliberate, phased adoption sequence for scaling agentic AI, along with practical steps to strengthen governance and trust through formal oversight mechanisms and clearly defined ownership models. It also provides a structured view of the evolving agentic AI ecosystem, detailing key provider categories, their differentiators, and where each is best applied enabling enterprises to unlock sustainable, long-term value.

Akshat Vaid, Partner at Everest Group, states, “As enterprises look to move from AI experimentation to execution, this report offers timely guidance on how to scale agentic AI responsibly. Our research highlights what leaders must get right to convert early promise into sustained business value.” As enterprises look toward 2026, the report concludes that agentic AI will move steadily from supervised assistance to controlled execution across core business functions. Organizations that act now, by pairing ambition with governance, skills, and measurable outcomes, will be best positioned to convert early promise into sustained competitive advantage.

Business Wire India

NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today released The New Growth Frontier. This new analysis, produced in collaboration with Kearney, reveals that artificial intelligence is reshaping how consumer packaged goods (CPG) brands innovate and compete—with profound effects on innovation, product discovery, and consumer path to purchase.

 

Over the past three years, established niche brands increased US market share by 1.5 percentage points (2022–2025), while large and mid-size national brands declined by 2.1 percentage points, according to NIQ retail measurement data across all categories.

 

This data signals a structural shift: Scale remains powerful, but scale is no longer destiny. Competitive advantage increasingly depends on agility, precision, and the ability to surface effectively in AI-mediated discovery environments.

 

“We are entering a precision era in CPG,” said Marta Cyhan-Bowles, Chief Communications Officer and Global Head of Marketing, NIQ. “The growth levers that larger brands have come to rely on—like mergers and acquisitions—are no longer reliable paths to sustainable, long-term growth. Consumer-led innovation and agentic discoverability now matter more than historical scale. The winners will be those who combine AI-driven speed with deep consumer understanding, agentic systems proficiency, and disciplined measurement.”

 

AI Is Equalizing Opportunity Across the Industry

 

AI is democratizing capabilities that once required significant investment—from concept testing and formulation optimization to creative iteration and scenario modelling. Challenger brands are leveraging these tools to boost their historical strengths: moving more quickly, leading digitally, and leaning into meaningful consumer trends. NIQ data shows emerging brands are winning in categories where AI-led innovation and discovery are accelerating, such as Pet Care, Personal Care, and Health & Wellness.

 

At the same time, consumer behavior is shifting rapidly. NIQ research shows:

 

• 74% of shoppers are using AI for some form of product discovery
• 54% use AI for research
• 20% use AI directly for shopping

 

As AI tools increasingly mediate research and purchase decisions, discoverability has become as important as distribution.

 

Agentic Commerce Is Reshaping Discovery

 

The analysis also highlights the rise of agentic commerce—retail and large-language model (LLM) environments where AI systems filter options, generate recommendations, and influence purchasing decisions.

 

AI assistants are increasingly embedded in retailer websites, search tools, and shopping platforms, changing how products are surfaced and ranked. In these environments, structured product attributes, contextual alignment, reviews, and trust signals play a growing role in determining visibility—with relevance to consumer goals ultimately influencing results.

 

“AI systems prioritize clarity and relevance,” said Katherine Black, Partner at Kearney. “Brands that ensure their products are legible to AI with structured data, defined need states, and credible signals are better positioned to surface in these new discovery pathways.”

 

Traditional Growth Levers Face New Pressure

 

As AI reshapes both innovation and discovery, traditional growth strategies are under pressure. Line extensions often redistribute share rather than expand categories, and acquisitions are becoming more complex in a market defined by shifting consumer expectations and AI-accelerated competition.

 

While M&A can complement innovation, it is no longer a reliable standalone path to durable growth. In an environment where discoverability and early traction determine success, brands must build relevance—not simply buy it.

 

Why It Matters

 

The convergence of AI-driven innovation and AI-mediated discovery is raising the bar across the CPG ecosystem:

 

• Large, established brands must modernize and refocus innovation pipelines to maintain momentum.
• Emerging brands can leverage AI to accelerate experimentation and trial.
• Retailers must adapt as AI integrations influence traffic, assortment, and monetization dynamics.

 

The analysis concludes that sustainable growth in the AI era will depend on:

• Grounding innovation in validated, unmet consumer needs
• Optimizing product content for AI-driven discovery
• Integrating AI strategically across ideation, testing, and activation
• Monitoring early launch signals and adjusting quickly

 

With operations spanning more than 90 countries and approximately $7.2 trillion (USD) in global consumer spend, NIQ combines structured retail data, behavioral intelligence, and advanced analytics to help brands align AI acceleration with real consumer demand.

 

The full analysis is available here.

 

About NIQ:

 

NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Our global reach spans over 90 countries covering approximately 85% of the world’s population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit niq.com.

 

About Kearney:

 

For 100 years, Kearney has been a leading management consulting firm and trusted partner to three-quarters of the Fortune Global 500 and governments around the world. With a presence across more than 40 countries, our people make us who we are. We work impact first, tackling your toughest challenges with original thinking and a commitment to making change happen together. By your side, we deliver—value, results, impact.

 

Forward-Looking Statements Disclaimer

 

This press release regarding NIQ and Kearney analysis, may contain forward-looking statements regarding anticipated consumer behaviors, market trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as “expects,” “anticipates,” “projects,” “believes,” “forecasts,” “plan,” “look ahead,” and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.

 

© 2026 Nielsen Consumer LLC. All Rights Reserved.

 

NIQ-GENERAL

 

 

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20260303658950/en/

 

Business Wire India

Visa (NYSE:V), a global leader in digital payments, and Bridge, a leading stablecoin infrastructure platform and a Stripe company, today announced an expansion of their global card issuance product that they first unveiled in 2025. Bridge enables businesses and fintech developers to offer stablecoin-backed Visa cards. Now, through Bridge’s partnership with Lead Bank, these card transactions can be settled onchain with Visa.

 

Since launching stablecoin-linked cards, developers using Bridge have rapidly begun offering these Visa cards across the world, enabling consumers to make everyday purchases from stablecoin balances at any of Visa’s 175M+ merchant locations. Bridge-enabled stablecoin-linked cards are now live in 18 countries, with planned expansion to over 100 countries across Europe, Asia Pacific, Africa and the Middle East by end of year. Popular crypto platforms like Phantom and MetaMask are using cards to enable millions of customers to easily spend stablecoins on everyday purchases.

 

Visa’s Expanded Stablecoin Settlement Pilot

 

Visa’s stablecoin settlement pilot enables Visa issuers and acquirers, including those issuing Bridge-enabled cards, to settle with Visa using stablecoins over supported blockchain networks. Earlier this year, Lead Bank was announced as a participant in Visa’s stablecoin settlement pilot. Bridge is also enabling the stablecoin infrastructure behind Lead Bank.

 

The pilot aims to evaluate:

 

• How stablecoin settlement can enhance settlement optionality for issuers and program managers
• Operational efficiency gains from on-chain reconciliation and faster fund movement
• The role of stablecoin infrastructure platforms–such as Bridge–in simplifying blockchain interactions for institutions

 

“Visa is committed to meeting businesses where they operate, and increasingly, that’s onchain,” said Cuy Sheffield, Head of Crypto, Visa. “Expanding our work with Bridge gives us one more way to bring the speed, transparency and programmability of stablecoins directly into the settlement process. This milestone gives our partners greater choice in how they move value, and it reinforces Visa’s role as a trusted network connecting stablecoins and the global payments ecosystem.”

 

Evaluating Support for Bridge-Issued Assets

 

Visa is also evaluating potential support for Bridge-issued assets in future flows. The assessment will focus on how these assets can complement Visa’s global network and introduce a new settlement pathway for partners.

 

“We’re on a multiyear journey to help businesses own their own financial stack,” said Zach Abrams, CEO and cofounder of Bridge. “This expansion of our work with Visa will enable businesses launching their own custom stablecoins to use them seamlessly within their card programs.”

 

About Visa

 

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

 

About Bridge, a Stripe company

 

Bridge is the leading stablecoin infrastructure platform for moving money globally. Businesses use Bridge to easily receive, store, convert, issue, and spend stablecoins, enabling them to serve new markets and move money faster and cheaper across borders. Bridge was acquired by Stripe in February 2025.

 

 

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20260303305269/en/