&TV Celebrates ‘India’s Love Language’ This Valentine’s Day

Feb 11: &TV has always stood for entertainment that reflects the everyday lives of Indian audiences- stories rooted in warmth, humour, and emotional familiarity. This Valentine’s Day, the channel takes that philosophy beyond television with a thoughtful brand-led initiative that celebrates how love is truly expressed in Indian households.

Titled ‘India ka Love Language’, the campaign is built on a powerful cultural insight: in India, love is often understated. Especially among men, affection is rarely verbalised or expressed. Instead, it is conveyed through small, meaningful gestures, silent support, routine care, shared humour, and actions that speak louder than words. Through this initiative, &TV bridges this emotional gap, encouraging people, particularly men- to express love in simple, tangible ways.

To bring this thought alive, &TV rolled out an on-ground activation across Delhi, where a rose became a simple yet powerful symbol of love, seamlessly integrated into everyday moments. Rather than loud declarations or performative romance, the initiative focused on creating a gentle nudge, prompting individuals to pass on the rose to someone who matters to them. Designed to feel organic and intimate, the gesture reinforced the idea that love does not need an occasion or grand expression to be meaningful.

At the heart of this initiative lies Bhabiji Ghar Par Hain! 2.0, a show that perfectly embodies &TV’s brand ethos. Known for its playful humour, the show captures relationships where affection is expressed through banter, everyday interactions, and unspoken understanding. This is why the message, “Aapke pyaar ke liye ek anokha tohfa – Sahi pakde hain!”, fits seamlessly, making the show a natural extension of the campaign’s thought.

Speaking about the initiative, Kaveri Das, Chief Channel Officer, &TV and Business Head – Hindi, ZEE5, shared, “At &TV, we believe the most powerful stories are the ones that mirror real life. Love, in our culture, is often quiet, especially when it comes from men who may not always express it in words. Through this Valentine’s Day initiative, we wanted to celebrate that silent affection and encourage people to acknowledge it. Bhabiji Ghar Par Hain! 2.0 reflects this beautifully, where relationships thrive on humour, warmth, and everyday gestures rather than grand declarations. This campaign is our way of extending that familiar emotion beyond the screen and into people’s lives.”

Celebrate love the Indian way this Valentine’s Day with Bhabiji Ghar Par Hain! 2.0—only on &TV and ZEE5.

Young Indians Embrace Smarter Spending and Fintech for Valentine’s Day 2026

This Valentine’s Day, Spend Smarter: How Young Indians Are Rethinking Money, Gifting, and Personal Loans in 2026

Valentine’s Day in 2026 is shifting from grand gestures to financially mindful celebrations. With rising lifestyle costs, young Indians, especially millennials and Gen Z, are approaching gifting and experiences with sharper budgeting and clearer priorities. Instead of tapping savings, many are opting for fast, transparent personal loan platforms that offer flexibility without straining long-term financial stability.

Here are five ways young Indians are using modern fintech platforms to celebrate Valentine’s Day smarter in 2026:

  1. BharatLoan
    BharatLoan is becoming a go-to platform for young consumers looking for instant personal loans with minimal documentation. Whether it’s booking a weekend getaway, planning an intimate dinner, or buying a premium gift, users prefer BharatLoan because of its speed and predictable repayment structure. In the Valentine’s rush, where plans often get expensive, BharatLoan offers a buffer that helps couples celebrate without disrupting monthly budgets.

  2. Rupee112
    Rupee112 appeals strongly to financially aware millennials who want clarity and control. With transparent charges, quick disbursals, and flexible loan sizes, the platform fits situations where users want a small-ticket bridge loan for curated gifts or experience-based dates. This Valentine’s Day, couples are turning to Rupee112 to keep spending streamlined while still making their celebrations purposeful and stress-free.

  3. lendingplate
    lendingplate’s appeal lies in its usability for mid- to high-value personal loan needs, from luxury staycations to joint investments in gadgets, furniture, or courses for couples building a life together. In 2026, Valentine’s Day is evolving from short-term splurges to shared goals. lendingplate supports this shift by giving users access to structured loans that align with future financial planning.

  4. KreditBee
    KreditBee is a popular choice among first-time borrowers who want microloans or short-term loans with fast processing. For younger couples, especially Gen Z, this platform acts as a financial cushion for budgeted Valentine’s plans, helping them enjoy small luxuries while maintaining liquidity. The app’s ease of use and flexible repayment structures make borrowing less intimidating and more purposeful.

  5. MoneyView
    MoneyView stands out for its robust credit assessment and wide loan range, giving users access to well-structured personal loans for everything from gifts to travel to joint financial commitments. This Valentine’s Day, couples looking to blend celebration with long-term stability are choosing MoneyView for its reliability and predictable repayment cycles.

Valentine’s Day celebrations are becoming more intentional, with young Indians favouring transparent borrowing and experience-led gifting over impulsive, high-cost spending. Fintech platforms like BharatLoan, Rupee112, Lending Plate, KreditBee, and MoneyView are enabling this shift, helping couples enjoy the day of love without compromising their financial goals.

Smart Publishing: Key Tools Driving the Future of Academic Journals

By:-  Sameer Kanodia, Managing Director and CEO, Lumina Datamatics, and Vice Chairman and CEO, TNQTech

As academic publishing embraces digital transformation, the industry is navigating rapid change. Rising manuscript volumes, expanding open-access mandates, and the need for multi-format content delivery are reshaping how journals operate. Publishers must balance speed with accuracy, ensuring research integrity while meeting global compliance standards. In this context, intelligent content tools have become indispensable. They streamline workflows, automate repetitive tasks, and support editors in maintaining quality at scale. By leveraging these technologies, journals can reduce turnaround times, improve discoverability, and enhance their global impact in an increasingly competitive publishing landscape.

Lumina Datamatics shares important tools that can redefine journal publishing in the digital era. Here are some of the most impactful content tools transforming academic journals today:

1. AI-Powered Manuscript Screening

Early-stage screening tools powered by artificial intelligence can evaluate submissions against journal guidelines, formatting requirements, and ethical standards. This helps reduce editorial workload and ensures only compliant manuscripts proceed to peer review

2. Plagiarism Detection Systems

Advanced plagiarism checkers safeguard academic integrity by scanning submissions against vast databases of published content, flagging overlaps, and preventing duplicate or unethical publication.

3. Automated Reference Checking

Reference validation tools automatically cross-check citations against indexing databases like CrossRef, PubMed, or Scopus—ensuring accuracy, consistency, and linking integrity.

4. XML-First Publishing Platforms

XML-driven platforms support structured content workflows, enabling publishers to generate multiple formats (PDF, HTML, ePub) from a single source. They also align with indexing and archiving requirements.

5. Semantic Enrichment Engine

These tools enhance discoverability by tagging articles with subject-specific metadata, keywords, and taxonomies making scholarly work easier to find across search engines and academic databases.

6. Peer Review & Workflow Management Systems

Digital peer review systems track submissions, assign reviewers, manage timelines, and facilitate transparent editorial decision-making all while reducing delays in the review cycle.

With academic publishing becoming increasingly complex, intelligent content tools have emerged as more than just add-ons—they are strategic enablers. By addressing challenges of editorial accuracy, compliance, discoverability, and global dissemination, these tools empower publishers to streamline journal operations and build future-ready publishing ecosystems.

The Secret Behind Winning the T20 World Cup? Royal Stag Reveals the #RS Code in partnership with Rohit Sharma and Paddy Upton

Feb 11: At a time when cricket fever is at its peak,  Seagram’s Royal Stag Packaged Drinking Water has unveiled the Royal Stag Code of Large (#RS Code), a first-of-its-kind, data-backed initiative with brand ambassador and former team India captain Rohit Sharma and Mental Conditioning coach Paddy Upton that goes beyond celebrating success to decoding it.

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Rohit Sharma, the only Indian to win two ICC T20 World Cups, embodies fearless individuality and success – living life his own way, authentic and perfectly aligned with Royal Stag’s philosophy of living it large.

The #RSCode is the outcome of an in-depth data analysis of Rohit Sharma’s career using data science combined with Royal Stag’s brand ethos centered around celebrating the philosophy of Living in the moment and Living it Large. The process unearthed 4 unique personality traits that lay the foundation of decoding Success, the manifestation of which would be unique to every individual.

The four defining traits consistently underpin Rohit’s success — traits that are a true reflection of Royal Stag’s long-standing philosophy.

To bring credibility to the whole initiative, the campaign features Paddy Upton, who anchors the initiative as a subject-matter expert, translating performance data into meaningful insights.

This RS Code is built on four traits — Selfless, where team success always outweighs personal milestones; Driven where every moment is celebrated and is seen as the stepping stone for a new beginning; Fearless, which tests one’s ability to adapt to higher responsibilities and Inspiring, where one’s leadership is not only motivational but contagious. Together, these form the Royal Stag Code of Large, #RSCode, a philosophy that transcends beyond cricket and applies to life.

The RS Code is brought to life through a phased, digital-first campaign designed to build intrigue and engagement. It began with a teaser by Rohit Sharma and Paddy Upton, which sparked curiosity around the RS Code, followed by the official reveal through a high-impact Talk show between Rohit Sharma, Paddy Upton hosted by Vikram Sathe. It seamlessly blends data-backed insights with storytelling and real moments, including a surprise appearance by Suryakumar Yadav that reinforces the ‘Inspiring’ trait of the RS Code.

The campaign is powered by an innovative AI‑driven #RSCode Finder that invites audiences to discover their own personalised Code of Large. By answering a few simple questions, consumers can decode their unique code, which is then revealed through a personalised video message from Rohit Sharma – creating a highly engaging and personal brand experience.

Speaking about the campaign, Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, said,

“Speaking about the campaign, Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, said, “Royal Stag as a partner of ICC, allows us to deliver a truly “Live it large” experience to die-hard cricket fans everywhere. This year, we are giving each fan the power to craft their own Live It Large Story through this unique AI platform that integrates with the brand’s commitment to relishing every moment in their journey to success. The Royal Stag Code brings our ‘Live It Large’ philosophy to life in a meaningful way. By decoding Rohit Sharma’s success through a data driven approach, we are empowering individuals to follow their own path to success and live life large.”

Amar Pure Gold Signs MoUs for Agro-Processing Food Park in Himachal

Amar Pure Gold signs MoUs for agro-processing projects in Himachal to strengthen farm-to-market infrastructure

Feb 11: Amar Pure Gold has emerged as a key player in India’s evolving food manufacturing and agri-processing landscape, driven by its strong focus on quality assurance, regulatory compliance, and export-oriented growth. With a growing presence across domestic and international markets, the company continues to align its expansion strategy with farmer integration, value addition, and long-term infrastructure development.

Amar Pure Gold has signed MoUs with the Himachal Pradesh government

In a major step towards strengthening India’s agro-processing ecosystem, the Department of Agriculture, Himachal Pradesh announced the development of a Potato and Spice Processing Food Park in the state. The announcement was made by Dr. C. Paulrasu, Secretary (Agriculture), Government of Himachal Pradesh. Two Memoranda of Understanding (MoUs) were signed on Tuesday in Shimla to this effect, aimed at promoting natural farming practices and boosting the rural economy.

The MoUs were signed by Dr. R.S. Jasrotia, Director of Agriculture; Mr. Hemis Negi, Managing Director, HP Agriculture Marketing Board; and Dr. Sunil Chauhan, Project Director, HP Crop Diversification Promotion Project-II (JICA-ODA), with APG Foods Division and ARFM Foods for the proposed facilities. The Department of Agriculture has entrusted HP CDPP-II (JICA-ODA) with implementation support for the project.

Under the proposed plan, spice processing facilities will be developed in Hamirpur district, with associated primary processing infrastructure in Sirmaur, while potato processing facilities will be established at designated locations in the state. The initiative is expected to strengthen agri-value chains, reduce post-harvest losses, and improve market access for farmers.

Built around modern food-processing technologies, automation-enabled systems, and compliance-driven operations, the Food Park aims to ensure consistency, traceability, and adherence to global quality standards. The project is also expected to generate employment and contribute meaningfully to the socio-economic development of Himachal Pradesh.

Amazon.in Unveils Exciting Valentine’s Day Smartphone and Gift Deals

Bengaluru, Feb 11: Amazon.in is making Valentine’s Day shopping effortless with a curated range of smartphones, accessories, and gift options from top brands, thoughtfully designed to suit every style and need. From feature-packed upgrades for tech enthusiasts to budget-friendly options for first-time users, the platform brings customers the best deals across brands like OnePlus, iQOO, Samsung, Redmi, and realme, along with bank and coupon offers.

The Valentine’s Day selection includes popular smartphones such as the iQOO Z10R 5G, iQOO 15, OnePlus 15R, realme NARZO 80 Lite 5G, Samsung Galaxy M56 5G, Samsung Galaxy M06 5G, Redmi A4 5G, and Redmi Note 15 Pro+ 5G. These devices feature powerful processors, high-capacity batteries, advanced displays, and cutting-edge camera technology, providing consumers with a range of options for performance, style, and innovation.

In addition to smartphones, Amazon.in encourages thoughtful gifting with Amazon Pay Gift Cards. Customers can choose from physical gift cards or customizable e-Gift Cards with personal photos, animated designs, or Gen AI-powered creations. These gift cards provide access to millions of products across over 300 brand categories, giving recipients the freedom to pick what they truly love. Special offers and cashback incentives make gifting even more rewarding this Valentine’s Day.

Amazon Prime members enjoy added benefits, including fast and unlimited delivery options, early access to sales, and entertainment perks like Prime Video and Amazon Music. Prime enhances the overall shopping experience, making it easier to celebrate Valentine’s Day with convenience and style.

With these exclusive deals and offers, Amazon.in makes it simple for consumers to find the perfect smartphone or gift, ensuring a memorable Valentine’s Day for loved ones.

Portronics Introduces Vader X A High-Precision Wired Gaming Mouse Built for Speed, Control, and Style

New Delhi, Feb 11: Portronics, a well-known name in consumer electronics and mobile accessories, has expanded its gaming portfolio with the launch of Vader X, a performance-driven wired gaming mouse designed to meet the demands of competitive and casual gamers alike. Combining precision tracking, customizable controls, and a striking RGB design, Vader X is engineered to deliver a responsive and immersive gaming experience.

Portronics Introduces Vader X .

At the heart of Vader X is a high-precision optical gaming sensor that delivers up to 7000 FPS, ensuring smooth tracking, accurate movement, and consistent responsiveness, even during intense gaming moments. Whether navigating fast-paced FPS battles or executing precise manoeuvres in strategy and MOBA games, the sensor is built to keep up with every action.

Vader X offers adjustable DPI levels up to 12,800, allowing gamers to fine-tune sensitivity based on their gameplay preferences. Lower DPI settings enable precise aiming, while higher DPI levels support swift movements and rapid screen navigation, giving players complete control over their in-game performance.

Designed for enhanced functionality, the mouse comes with seven programmable buttons that can be customised using dedicated software. This enables users to assign macros, shortcuts, and commands, helping them react faster and play smarter during competitive sessions. Adding to the overall gaming appeal is customizable RGB lighting, which brings a vibrant visual edge to gaming setups while enhancing immersion during long hours of play.

Comfort has been a key focus in the design of Vader X. Its ergonomic shape supports a natural grip, reducing hand strain and offering better control during extended gaming, streaming, or work sessions. The wired design ensures stable and uninterrupted performance, while the rugged 1.5-metre braided cable enhances durability for long-term use.

With universal plug-and-play compatibility, Vader X works seamlessly across laptops, desktops, and supported gaming systems, making it a versatile choice for gamers looking for reliable performance without complexity.

Murshidabad Heritage Festival 2026 Concludes, Celebrating the Region’s Rich Cultural Legacy

Kolkata / Murshidabad, Feb 11: The Murshidabad Heritage Festival 2026, held from 6–8 February, concluded on a high note, leaving visitors with memories of the city’s history, architecture and vibrant culture. The festival welcomed heritage enthusiasts, scholars, artists and culture lovers to experience one of Bengal’s most historically significant city.

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Visitors were accommodated at heritage properties like the House of Sheherwali and Bari Kothi, immersing them in Murshidabad’s living legacy. The festivities began with a traditional Sheherwali lunch and a film screening on Rani Bhawani, followed by a boat ride to Char Bangla, the terracotta temple built by Rani Bhawani and a breathtaking sunset over the Ganges, accompanied by Ganga Aarti. Visitors also explored Tantipara, witnessing skilled artisans at work on the centuries-old Baluchari weaving tradition.

Highlights included a thrilling traditional boat race, tours of Hazarduari Palace Museum, Nasipur Rajbari, and Katgola Palace and a vibrant cultural evening featuring Baul singersRaibenshe dancersKathak performances and folk artists. The festival concluded with a film screening on The Battle of Plassey and a farewell lunch, leaving guests with cherished memories of Murshidabad’s heritage and hospitality.

“The Murshidabad Heritage Festival 2026 was a remarkable success, bringing together heritage enthusiasts, artists and culture lovers from across the region. Over three days, visitors experienced the city’s rich history, architectural marvels, vibrant traditions and timeless legacy. The festival also highlighted the incredible skill of local artisans” said Pradip Chopra, President of the Murshidabad Heritage Development Society.

“Marking 16 years since MHDS was founded in 2010, the Murshidabad Heritage Festival 2026 celebrated the city’s living history, local crafts and traditions, while helping revive pride and preserve heritage,” said Sandip Nowlakha, Founding Member of the Murshidabad Heritage Development Society.

The Murshidabad Heritage Festival 2026 successfully showcased the city’s timeless architecture, crafts, music, cuisine and traditions, reaffirming its status as a vibrant center of living heritage.

ElevenLabs Launches Expressive Mode with Indian Language Support for Smarter Voice Agents

Feb 11: ElevenLabs, a global leader in AI-driven voice technology, today announced the launch of Expressive Mode for its Eleven Agents platform, bringing emotionally intelligent, real-time voice agents to enterprise customer interactions. The new mode enhances conversational AI with human-like timing, tone, and emotional awareness, enabling enterprises to create natural, context-sensitive voice experiences.

Expressive Mode integrates Eleven v3 Conversational, ElevenLabs’ most emotionally intelligent text-to-speech model optimized for live dialogue, with a new turn-taking system that ensures better-timed responses with fewer interruptions. This allows agents to pause, respond, or adjust tone just like human interlocutors, improving engagement and satisfaction in customer conversations.

A key feature of Expressive Mode is expanded multilingual support, covering over 70 global languages, including 11 Indian languages: Hindi, Bengali, Marathi, Telugu, Tamil, Kannada, Gujarati, Malayalam, Punjabi, Urdu, and Assamese. This empowers Indian enterprises to serve diverse audiences while maintaining clarity, consistency, and emotional nuance.

By leveraging real-time emotional signals from Scribe v2 Realtime, ElevenLabs’ transcription system, Expressive Mode enables agents to interpret cues from how something is said—not just what is said—allowing for empathetic and context-aware interactions in high-stakes scenarios across sectors like support, mobility, finance, and retail.

Karthik Rajaram, GM and Country Head, India at ElevenLabs, commented:

“In customer-facing conversations, how something is said often matters as much as what is said. Expressive Mode marks a shift from scripted voice automation to emotionally intelligent conversations across multiple Indian languages. This enables Indian enterprises to design voice-first experiences that feel natural, responsive, and deeply aligned with how India communicates, helping brands build trust and consistency at scale.”

Expressive Mode allows businesses to deploy voice agents that respond naturally, stay on-brand, and adapt to real customer emotion, with the reliability, integrations, and monitoring needed for operations from pilot deployments to global rollouts.

ElevenLabs’ technology is already powering Indian companies like Meesho, Cars24, Apna, 99acres, TVS Motors, Mahindra, PocketFM, and others in delivering conversational AI experiences and multilingual customer engagement.

Care.fi Raises Funding to Scale AI-Driven Healthcare Revenue Cycle Management

Gurugram, Feb 11: Care.fi, a healthcare-focused fintech building an AI-powered revenue cycle management infrastructure for hospitals, has raised $8 million in a Series A round. The funding includes $5 million in equity led by July Ventures, with participation from Peak XV Partners, Accion Ventures, and Sadev Ventures, and $3 million in debt financing from Trifecta and Vivriti.

Mr.Vikrant Agrawal and Mr. Sidak Singh, Co-Founder, Care.fi

India’s healthcare system is entering a decade of scale. In FY25 alone, general and health insurers settled over 32.6 million health insurance claims, with payouts exceeding ₹94,000 crore. Alongside this, more than 36.9 crore Ayushman Bharat cards have been issued, dramatically expanding access to cashless care. As coverage widens across government and private schemes, hospitals are grappling with rising claim volumes, tighter compliance requirements, and increasing expectations for faster, more predictable settlement cycles.

Care.fi is building infrastructure for this new reality. Its AI-driven platform helps hospitals manage documentation, coding, claims processing, and collections at scale, while its NBFC arm provides working capital solutions that enable predictable cash flows. Today, Care.fi’s systems are deployed across Ayushman Bharat and multiple large government and private insurance programs, supporting hospitals as operational complexity continues to rise.

The newly raised capital will be used to expand operations into additional Indian cities, accelerate international expansion across the United States and the Middle East, and further invest in product development for its AI-powered healthcare operating system.

“This capital allows us to go deeper on our core mission: making healthcare revenue operations seamless and invisible for hospitals,” said Vikrant Agrawal, Co-founder of Care.fi. “Doctors and care teams should not be spending time navigating paperwork, approvals, or delayed payments. We are building an AI-first healthcare operating system that takes care of revenue end-to-end, so hospitals can focus on patient outcomes, and patients can experience care with confidence and dignity.”

The fundraise follows a period of sustained growth for Care.fi, marked by over 10% year-on-year growth in assets under management and expansion of its team to 250+ employees, strengthening support for hospital partners amid rising claim volumes and faster turnaround expectations. Recently, Care.fi has also acquired Aldun to make hospital discharge faster and less stressful for patients and their families, reducing waiting time after the final bill from hours to just 10 minutes. Together, they aim to scale from 10,000 to nearly 1 lakh discharges per month, helping patients return home sooner and ensuring a smoother end to the hospital journey.

“Healthcare delivery in India is scaling faster than the financial rails that support it,” said Sidak Singh, Co-founder of Care.fi. “When millions of claims move through fragmented systems, even small inefficiencies compound into real stress for hospitals and patients. We’re building Care.fi to be the underlying revenue infrastructure for insurance-led healthcare—one that brings speed, clarity, and trust to every discharge and every settlement. This capital lets us scale that infrastructure responsibly, in India and beyond.”

“At July Ventures, we back scalable, category-defining digital platforms,” said a spokesperson from July Ventures. “Carefi’s tech-led RCM platform tackles one of healthcare’s hardest problems, i.e. hospital cash-flow. By compressing billing cycles, improving collections, and unlocking working capital for providers, Carefi is building a future-proof digital infrastructure coupled with finance. The team’s depth, clarity of vision, and consistent execution further reinforced our conviction in backing them at this stage.”

Mohit Bhatnagar, Managing Director at Peak XV Partners, said,

“Getting discharged, with Insurance, from a large Indian hospital can be tedious and lengthy. Care.fi’s instant discharge solution demonstrates how innovation and trust come together to create world-class customer experiences.”

Care.fi’s long-term ambition is to become a global, end-to-end healthcare revenue cycle management platform, built from India for the world. By unifying documentation, claims, collections, and financing into a single intelligent system, the company aims to redefine how hospitals manage revenue while improving transparency and comfort for patients across insurance programs.