Chennai, November 15, 2025: India’s Gen Z population is reshaping how beauty, identity, and technology intersect. Yet, while this generation contributes nearly 40 per cent of online beauty and personal-care purchases, there remains a significant gap in skincare designed around their biology, behaviour, and lifestyle. NXTFACE, India’s first AI-driven Gen Z skincare brand, officially launched today to empower the ‘second-face’ transition from adolescence to young adulthood. This defining stage in every young person’s life marks not just a physical change, but also a transformation in confidence, identity and self-expression.
Founded by Ms Dhamyanthi Kumaravel, a young second-generation entrepreneur from the family behind Naturals, India’s leading salon chain, NXTFACE marks the next chapter in India’s beauty revolution, driven by innovation and intelligence. Having personally experienced the post-teenage shift in her own skin, Dhamyanthi spent nearly two years travelling across countries, meeting scientists, and studying how hormones, stress, and environment affect young skin.
On returning to India, she partnered with Connell R&D, a global leader with proven experience in developing state-of-the-art formulations backed by years of research and testing. This collaboration allows NXTFACE to create skincare that is suitable for Gen Z skin and smarter in performance, which is tailored specifically for Indian skin tones and climate.
Commenting on this launch, Ms Dhamyanthi Kumaravel, Founder-CEO of NXTFACE said, “When I came back, I told my parents that the future of beauty won’t come from experience alone. It has to come from intelligence and an understanding of Gen Z. Our generation doesn’t need what our parents used; we need something that understands our transforming skin. NXTFACE does exactly that. It talks about change, not just glow or radiance. Your skin goes through another transformation as you step into young adulthood, and that’s your second face. NXTFACE was created to help our generation understand that phase, not fear it.”
NXTFACE also introduces India’s first real-time, camera-activated AI skincare interface, where users can simply look into their screen to receive instant, unbiased skin insights along with lifestyle recommendations. Built on AI, ML, and LLM technology, this proprietary system analyses visual data instead of prompts or uploads, creating a seamless and human-like experience of understanding the skin.
Commenting on technology adoption, she added, “Our AI doesn’t rate beauty, it explains biology. It helps users see their skin clearly, not filtered, not judged, but understood. I’m excited about what AI can do. It’s like a supreme human brain that can analyse millions of data points in minutes to deliver unbiased and authentic information. This is incredibly important for consumers today, and that’s why I decided to make AI the heart of our innovation. By leveraging AI across our R&D and digital platforms, we stay laser-focused on understanding Gen Z’s evolving needs across a country as diverse as India, where every region brings its own skin tones, lifestyles, and climates.”
Adding to this, she also said, “NXTFACE harnesses advanced small molecule technology to enable deeper penetration and faster absorption, ensuring every ingredient performs at its highest potential. Our formulations are proactive, adaptive, and transformative — designed not just to treat today’s skin, but to prepare it for tomorrow. Select products feature Exosomes, celebrated for their exceptional cell-repair and rejuvenation properties, bringing cutting-edge biotechnology into the masstige skincare space. By merging innovation with accessibility, NXTFACE delivers next-generation skincare that evolves with your lifestyle — intelligent, results-driven, and made for skin that never settles. And with today’s launch, we’re not just introducing a brand—we’re unveiling a vision. We aim to scale NXTFACE to ₹500 crore in revenue by 2030, driven by innovation, intelligence and a deep understanding of Gen Z.”
The launch range includes serums, sunscreens (gels, sprays, and sticks), lip balms, day creams, sleeping masks, and face washes, priced at an accessible average of ₹550, with all products being vegan, cruelty-free, and toxin-free.
Commenting on her association, Ms Kayadu Lohar, Actor and Brand Ambassador, NXTFACE said, “I connected with NXTFACE instantly because it speaks to what we all experience – change. It’s not about hiding it or fighting it, but embracing it with confidence. That’s what makes it more than just skincare. It’s self-understanding.”
NXTFACE also sets a new benchmark in distribution strategy, combining retail, technology, and experience in one ecosystem. The brand will be available across modern trade, general trade, and pharmacy stores, leading e-commerce platforms, and its AI-powered official website. Additionally, it will debut through over 800 Naturals Salons, offering direct consumer trials, making NXTFACE one of India’s first skincare brands to exist simultaneously across store, salon, and screen.
