The IME Celebrates International Museum Day with Specially Curated Events Focused on Youngsters

Bangalore 18th May 2024: To celebrate International Museum Day (IMD) on the 18th of May 2024 this year, The ‘Indian Music Experience Museum’ is organizing a series of week-long events to raise awareness and highlight the role of museums as an important means of cultural exchange, enrichment of cultures and development of mutual understanding, cooperation and peace among people. Indian Music Museum Experience will host an array of vibrant activities celebrating the diverse musical heritage of India with a special focus on youngsters. Events that have been planned include community drumming sessions, where participants can join a drum circle to explore the art of communication through percussion, facilitated by the Drum Jam Foundation. Additionally, children can attend a workshop on “Konnakol and Instrument Making,” which introduces them to various instruments and the basics of Konnakol. This hands-on session also includes crafting a harmonica from paper, ice cream sticks, and toothpicks.

“International Museum Day is celebrated each year as a reminder to preserve, and celebrate India’s rich cultural heritage. In keeping with this year’s theme, ‘Museums for Education and Research,’ which underlines the important role that museums play in fostering learning and education, we are encouraging youngsters to visit museums, as it fosters a deep connection to our rich tradition. By participating in our specially curated events and programs, youngsters can connect with their roots, gain a broader perspective of our cultural diversity, and be inspired to carry forward the legacy of our rich and diverse heritage. We have planned several activities beginning tomorrow, which will provide an immersive and educational experience to foster a deeper appreciation of India’s rich musical traditions” Preema John, Director, Indian Music Experience Museum said.

Part of the week-long celebrations at IME also includes an “Open Stage @ IME” featuring performances in music, spoken word, and comedy. In addition, Vikram Sridhar will also lead “Strung Together – Storytelling,” a session that weaves stories of India’s single string instruments like the Iktara, Kinnaram, and Sruti, highlighting their role in community singing and cultural cohesion

Ankush Bahuguna Dazzles in Rajdeep Ranawat Ensemble at Cannes Film Festival Parties

18th May 2024: One of the most popular, versatile, and widely loved content creators, who effortlessly experiments between comedy and beauty, Ankush Bahuguna, attended the 77th Cannes Film Festival, marking his debut. Representing India on the global stage, Ankush donned a Rajdeep Ranawat ensemble at the Brut x Nespresso Party and India Pavilion Party that seamlessly blended traditional craftsmanship with contemporary style, showcasing the rich and intricate Indian cultural artistry.

Ankush hit up the Brut x Nespresso Party, exuding regal splendor in a masterpiece by the ace designer Rajdeep Ranawat. Draped in a striking printed silk jacket and pants, paired with a sheer shirt adorned with crystals, Bahuguna epitomized Ranawat’s signature blend of sophistication and glamour. His riveting look was impeccably complemented by a pair of Patina lace-up shoes, meticulously custom-made for Bahuguna by Tōramally, a homegrown footwear brand by Rahul Shastri. With the addition of exquisite jewelry from Amrapali, his appearance was nothing short of mesmerizing, radiating the essence of royalty with every graceful step he took.

Devyani International and PVR Inox Form Partnership to Operate Shopping Mall Food Courts

15th May 2024 Gurugram: Today, Devyani International Limited (DIL), one of the largest Quick Service Restaurant (QSR) operators in India, and PVR INOX Limited, the largest and the most premium cinema exhibitor in India, proudly extend their association and announce a strategic partnership to jointly establish a company in India for development and operation of food courts within shopping malls.

This significant partnership not only deepens the trust in each other’s expertise within their respective business domains but also reinforces the existing partnership. This partnership will empower Devyani International & PVR INOX to reach a wider audience and expand their market presence.

Mr. Ravi Jaipuria, Non-Executive Chairman, Devyani International Limited said “This partnership further consolidates DIL’s position in the food courts business in India and has paved the way for additional growth and expansion opportunity. We are elated to have embarked on yet another association with PVR INOX and elevated our collaboration. DIL is committed to expanding its food courts business in India as one of the strategic future growth pillars.”

Commenting on the partnership, Mr. Ajay Bijli, Managing Director, PVR INOX Limited said “We are happy to announce this strategic association, with Devyani International Limited (DIL), a partner we truly admire. Through this opportunity, PVR INOX will be able to pivot into a pre-ticketed F&B revenue stream as opposed to the current post-ticketed F&B revenue that’s very movie lineup dependent. It is the first of the many steps we intend to take to further expand our F&B business. Also, our ability to co-promote both movies and food to a 150 million audience would be the USP of this collaboration.

Ritebite Max Protein Shatters Stereotypes with #MyMummyStrongest Campaign

Mumbai, 15th May 2024: In an era where mothers tirelessly juggle countless responsibilities, often prioritizing their family’s well-being above their physical health, Ritebite Max Protein is addressing this overlooked need with its innovative campaign, #MyMummyStrongest, this Mother’s Day. The campaign is dedicated to introducing physical strength into the much-celebrated narrative of the strong mom, encouraging mothers to prioritize their physical well-being.

Moving beyond a one-time gesture, the brand aims to empower mothers to cultivate a long-term commitment to self-care, fostering not only physical fitness but also mental well-being. By encouraging moms to view the gym as a “second home” dedicated to their health, Ritebite Max Protein’s campaign beautifully spreads awareness about the essential role self-care plays in a mother’s life.

In collaboration with Schbang, the brand created pre-launch buzz for their campaign. The strategy, featuring a self-filmed video and a humorous approach in an in-house reel, sparked curiosity and speculation among audiences. It effectively captured their attention, leaving them eager to learn more about the forthcoming initiative.

Ritebite Max

Ritebite Max Protein Shatters

By collaborating with the renowned @WeightlifterMummy, a 68-year-old fitness enthusiast, Ritebite Max Protein aims to ignite a movement where more mothers can experience the transformative benefits of regular physical training. WeightlifterMummy aka Roshini Devi Sangwan overcame age and health challenges, becoming a beacon of inspiration for those who might have set aside their fitness goals. Through her inspiring story, she proves that age is just a number when it comes to health and well-being. This partnership sends a powerful message to mothers everywhere, demonstrating that prioritizing physical fitness is both achievable and essential at any stage of life.

Prime Video’s Latest Brand Film Sparks Fan Recommendations in ‘Everyone’s Talking Amazon Prime’ Campaign

MUMBAI—10th May 2024 —Prime Video, India’s most loved entertainment destination, has rolled out a new, entertaining brand film as a part of its campaign – Everyone’s Talking Amazon Prime. The campaign reinforces the brand’s position as the home for all the shows and movies that everyone’s talking about in India today. Through a high-octane and humorous film, with an appearance by Pankaj Tripathi as the much-loved Kaleen Bhaiyaa from Mirzapur, the ad film underscores the incredible fandom and popularity that Prime Video’s shows and movies enjoy amongst Indian consumers, across all languages and age groups.

The new brand film further builds on the ‘Everyone’s Talking Prime’ campaign that was launched last year with a film featuring Manoj Bajpayee (The Family Man), asking for suggestions on what to watch and getting flooded with a barrage of recommendations. The focus of the new film, like the previous one, is on the fans, who don’t hesitate to jump in (quite literally in this case!) and recommend their favorite titles, to anyone looking for streaming suggestions. The campaign reiterates Prime Video’s philosophy of customer obsession, which ensures that all content on the service deeply resonates with viewers and leaves a lasting impression on them.

“Our remarkable journey spanning seven years in India has been a testament to our commitment to redefining the entertainment landscape of the country. We have always sought to bring forth authentic storylines and rooted narratives across genres, languages, and formats, that resonate with customers, both locally and globally. A look at the shows and movies launched in just the last year and a half – from Farzi, Jubilee, Bawaal and Dahaad to Indian Police Force, Poacher, Wedding.con, Inspector Rishi, Road House and Fallout, among others, each show or movie has succeeded in becoming someone’s favourite story to recommend,” said Sushant Sreeram, country director, Prime Video, India. “With our latest brand film, we not only celebrate the compelling line-up of shows and movies that we are bringing to customers, but also reflect fan-speak on how these are quickly becoming widely talked about and watched. I am confident our forthcoming line-up will continue to entertain and delight our customers, just the way our shows and movies have done till now.”

The latest brand film opens to an intense round of wrestling, with each wrestler trying to gain the upper hand when, unexpectedly in the middle of the match, one of them asks the other to recommend something to watch. What follows is a hilarious free-for-all, with coaches, judges, match officials and even the audience jumping into the fray to suggest their own favorite Prime Video show or movie, building a human pyramid in the process. The air reverberates with the names of many fan-favorites and award-winning titles like Indian Police Force, Ae Watan Mere Watan, Bawaal, Dahaad, Farzi, The Boys, Roadhouse, and many more. Amidst the chaos, we see an incredibly calm Pankaj Tripathi in his Kaleen Bhaiyya avatar flanked by two of his men, watching all this action. Unable to resist, he finally consents to recommending Mirzapur, in his typical Kaleen Bhaiya style and also sums up the proceedings with his characteristic voice-over ‘Jo shows aur movies sabki zubaan par, woh sab Amazon Prime par’.

The film is supported by a 360-degree campaign on TV, digital, social media, and outdoor along with social innovations that bring the premise of the film alive. Conceptualized by Manja and the Prime Video creative team, the films have been scripted and produced by Nirvana Films with director Prakash Varma at the helm.

When faced with adversity, truth and love always triumph, says Kavya Ek Jazbaa Ek Junoon actor Sumbul Touqeer Khan


Sony Entertainment Television’s show ‘Kavya – Ek Jazbaa, Ek Junoon’, sees Adhiraj Pradhan (Mishkat Varma) engulfed in a malicious web of false accusations but Adhiraj’s wife, Kavya (Sumbul Touqeer Khan), rises to the challenge, determined to clear his name and unveil the truth. The forthcoming week promises a riveting courtroom drama wherein Adhiraj’s mother, Malini Pradhan, and Kavya join forces to establish Adhiraj’s innocence beyond doubt.

Talking about the ongoing track, actor Sumbul Touqeer Khan says, “I truly believe when faced with adversity, truth, and love always triumph; and when it comes to seeking justice, there is no holding back. You must do what it takes to fight for what is right. In the ongoing track, Kavya’s husband has been held accountable for something that is not his fault. Being an IAS officer, Kavya is adamant about clearing his name and is doing her best to stand by her husband’s side during these testing times. Not only this, with support from Adiraj’s mother, Kavya feels more confident, and together, they will be a force to reckon with as they meticulously uncover the truth.”

FanTV aims to onboard over 100,000 creators and 10 million users- Partners with Mysten Labs to achieve this feat

Noida/ Dubai, May 9th, 2024 – FanTV, the leading decentralized social app with over 4 million users, has announced a strategic partnership with Mysten Labs to drive mass adoption of Web3 technology. This collaboration marks a significant milestone in FanTV’s mission to revolutionize the content creation and consumption market and expand its creator base and user engagement, FanTV aims to onboard over 100,000 creators and 10 million users.

By harnessing the expertise of Mysten Labs and leveraging the capabilities of the Sui blockchain, FanTV is poised to reshape the social media landscape and empower creators worldwide.

Prashan Agarwal, Founder and CEO of FanTV, stated, ” At FanTV, our vision has always been to empower creators and users. Content creators and users have primarily been the product while the respective platform reaps majority of the benefit. FanTV is hyper-focused on disrupting that status quo. We believe that content creators and consumers are the backbone and should be rewarded proportionately for their contribution. Through our collaboration with Mysten Labs, we are committed to driving innovation and democratizing the content creation ecosystem. Our goal is to onboard over 100,000 creators and 10 million users, ushering in a new era of decentralized social media in the next 12-18 months.”

FanTV had earlier raised $5.5 mn in their seed round led by Multicoin capital with Krafton, IOSG Ventures, Woodstock Fund.

FanTV’s unique watch-to-earn offering has garnered widespread acclaim, attracting over 4 million users and more than 20,000 creators. With the global video streaming market projected to surpass USD $1.9 trillion by 2030, FanTV is well-positioned to capitalize on the burgeoning creator economy and foster community-driven content creation.

“Prashan and his team have built a groundbreaking product with seamless UI / UX experience, and seeing FanTV attract millions of real users speaks volumes about the love from creators and users,” said Adeniyi Abiodun, Chief Product Officer at Mysten Labs. “We are excited to witness their continued success in the Web3 social space.”

FanTV’s ambitious goal of onboarding over 100,000 creators and 10 million users underscores its dedication to driving innovation and fostering community engagement. With the support of Mysten Labs and the capabilities of the Sui blockchain, FanTV is poised to redefine the future of decentralized social media.

Amazon miniTV unveils a captivating modern-day fairytale titled Tujhpe Main Fida; Trailer out now

Mumbai, 09th May 2024: Amazon miniTV, Amazon’s free video streaming service, is all set to take audiences on an enchanting journey filled with love, heartbreak, and mystery with its upcoming series, produced by BBC Studios Productions India, Tujhpe Main Fida. The streaming service today announced this modern-day fairytale by unveiling its mesmerizing trailer, starring Rudhraksh Jaiswal and Nikeet Dhillon in the lead roles. The series also features prominent actors like Gauri Pradhan, and Kamya Ahlawat, in key roles. Created by Richa Yamini, known for creating a popular television show called “Kaisi Yeh Yariyaan”, Tujhpe Main Fida follows the journey of Aira and Marcus, two souls entwined by fate and bound by secrets, the series breathes new life into the timeless fairy tale of Rapunzel. With a spellbinding narrative, intriguing characters, and sizzling chemistry, Tujhpe Main Fida will stream exclusively from 11 May on Amazon miniTV for free.

The trailer of Tujhpe Main Fida offers a glimpse into the intriguing world of Coletown, where every corner holds a new mystery waiting to be uncovered. At the heart of this tale is Aira, a young woman confined in the town after the sudden demise of her father, who finds herself entangled in the enigmatic web of Coletown’s secrets. Her life takes an unexpected turn when Marcus, her knight in shining armor, returns to Coletown after two years, unfolding a chain of events that will challenge the limits of their love. With a whirlwind of emotions, their journey is filled with passion, longing, and the constant quest for the truth. The story will keep viewers engrossed as it follows Aira and Marcus who attempt to navigate the twists and turns of their intertwined destinies and must confront their deepest fears and fight for their love against all odds.

Amogh Dusad, Head of Content, Amazon miniTV shared, “Tujhpe Main Fida is the perfect blend of intense romance, mystery and intrigue. Offering a modern-day twist to a classic fairy tale narrative, the series set in the backdrop of a mysterious town promises to touch a chord with audiences across India with its differentiated approach of storytelling. A talented ensemble, gripping narrative and top-notch screenplay will resonate with viewers.”

Sameer Gogate, General Manager of BBC Studios Productions India, comments, “We are thrilled to continue our collaboration with Amazon miniTV. Tujhpe Main Fida is an intense love story set in a mysterious town. The spellbinding nature of this love story makes this extra special and I hope this series resonates well with audiences across India”

Excited about being part of the series, Rudhraksh Jaiswal expressed that portraying Marcus in the series has been an exhilarating and immensely demanding endeavor. Marcus embodies a tapestry of life’s trials, facing battles, struggles, and hardships head-on. He exudes boldness and a profound sensitivity towards his loved ones.

The series encompasses a rich tapestry of human experience, capturing the profound depths of love, the most potent of emotions, and weaving them seamlessly with suspense that tantalizes and keeps audiences on tenterhooks. Every twist and turn leaves viewers yearning for answers, eager to unravel the mysteries of the plot. I am profoundly grateful to be part of such a dynamic project, as it allows me to indulge my passion for challenging and uniquely crafted projects.”

“Portraying the character of Aira in Amazon miniTV’s Tujhpe Main Fida has been an exhilarating experience. She is deep and complex and it has been a privilege to explore her story arc. The series isn’t just a tale of romance and intrigue but also a reflection of the courage to break free from the shadows of the past and fight for love. Working alongside such a talented cast and crew has been delighted and I am excited for audiences to join us on this dynamic journey,” shared Nikeet Dhillon, who essays the role of Aira in the series.

After Shaitaan’s OTT debut, check out 5 Supernatural Horror Hits to Stream Now

After Shaitaan

With Ajay Devgn’s latest supernatural thriller, Shaitaan, having hit Netflix for its OTT debut, horror fans were in for a spine-chilling treat. But why stop there? Dive deeper into the realm of supernatural scares with our handpicked selection of five must-watch horror thrillers. From ghostly apparitions to sinister secrets, these films promise to keep you glued to the edge of your seat. So, as you prepare to embark on a journey into the unknown, make sure to add these gripping tales to your watchlist for an unforgettable binge-watching experience.

Stree on Netflix is an unmissable supernatural horror thriller that combines spine-chilling suspense with uproarious comedy. Set in the town of Chanderi, it follows Vicky, a dressmaker, whose encounter with a mysterious woman unveils the haunting legend of Stree, a vengeful spirit who preys on men at night. Led by a talented cast including Rajkummar Rao and Shraddha Kapoor, and directed by Amar Kaushik, the film blends humor with horror as it unravels the dark secrets of the village. Whether you love comedy or thrillers, Stree promises an unforgettable cinematic experience that will keep you entertained from start to finish.

Vash on ShemarooMe is a gripping supernatural horror thriller you won’t want to miss. This Gujarati masterpiece, directed by Krishnadev Yagnik, tells the story of a tranquil family whose lives are disrupted by the enigmatic Prataap (played by Hiten Kumar). As their daughter Arya (Janki Bodiwala) falls under his spell, a battle between good and evil ensues. With stellar performances and haunting visuals, Vash keeps viewers on the edge of their seats as the family navigates Prataap’s sinister intentions. Don’t miss the chance to embark on this thrilling journey exclusively on ShemarooMe.

Pari on Prime Video is a captivating supernatural horror thriller that delves into the dark world of a superstitious cult in Bangladesh. Led by Anushka Sharma, the film explores the unsettling beliefs and practices of the cult dedicated to the demon Ifrit. Directed by Prosit Roy, “Pari” offers a mesmerizing narrative that delves into human psychology and belief systems, serving as a thought-provoking exploration of superstition and faith. With a talented cast and intense storyline, “Pari” is a must-watch for those seeking a chilling and thought-provoking cinematic experience. Don’t miss out on this gripping journey into the depths of human nature, exclusively on Prime Video.

Laxmii on Disney+Hotstar is a must-watch supernatural horror thriller that will leave you on the edge of your seat. Led by a stellar cast including Kiara Advani and Akshay Kumar, the film delves into the chilling tale of a murdered family, entwined with spine-tingling horror flashbacks and a gripping revenge plot. Directed by Raghava Lawrence, “Laxmii” follows Asif’s harrowing journey as he uncovers the truth behind his family’s tragedy, seeking vengeance against the forces of darkness. Packed with suspense, drama, and intense action, this electrifying thriller promises an adrenaline-fueled thrill ride from start to finish.

Bulbbul on Prime Video is a captivating supernatural horror thriller that lures viewers into a world of mystery and power. Set in a village haunted by malevolent forces, it follows the transformation of a young bride into a formidable woman, concealing a dark past. With themes of feminism, treachery, and ancient beliefs, the series grips audiences in a quest for truth amidst supernatural murders. Led by a stellar cast and helmed by director Anvita Dutt Guptan, Bulbbul promises suspenseful storytelling and compelling performances. For those seeking immersive thrills and thought-provoking narratives, Bulbbul is a must-watch.

ShemarooMe: The Ultimate Hub for Gujarati Entertainment This Summer


As the mercury rises, ShemarooMe is all set to turn up the heat in the world of entertainment with the exclusive streaming of three superhit films this summer – ‘Vash,’ ‘Lagan Special,’ and ‘Kamthaan.’ Offering a delightful mix of genres to cater to every taste, these films promise to keep audiences on the edge of their seats and glued to their screens.

Following the digital premiere of ‘Vash’ on ShemarooMe, gear up for the release of ‘Lagan Special’ in June, while ‘Kamthaan’ is slated to launch on the app soon. Expect the best of entertainment and performances from the leading stars of Gujarati Cinema, including Malhar Thakkar, Hitu Kanodia, Sanjay Goradia, Hiten Kumar, Janki Bodiwala, Niilam Panchal, Puja Joshi and many others.

Vash, recently released on ShemarooMe, is a gripping supernatural horror thriller film, directed by the acclaimed Krishnadev Yagnik starring Janki Bodiwala, Hiten Kumar, Hitu Kanodia, and Niilam Panchal in unforgettable roles. Having garnered acclaim not only in Gujarat but also across India, it transcends language barriers with its universal appeal. With a spine-chilling plot and haunting visuals, the Gujarati masterpiece is poised to be a major draw for fans of the thriller genre. Vash follows a blissful family whose tranquillity is shattered by the enigmatic Prataap (Hiten Kumar), leading to a battle between good and evil. Will they succumb to darkness, or will they rise to conquer evil?

Experience the magic of romance like never before with Lagan Special, a heartwarming family comedy-drama featuring the heartthrob of Gujarat, Malhar Thakar along with the talented Puja Joshi, and Mitra Gadhavi among others. Soon to be married, Shekhar & Suman’s lives hit a rough patch when Suman discovers Shekhar’s lack of feelings for her. With the wedding abruptly called off, Shekhar faces a daunting challenge to win back Suman’s trust. Filled with quirky characters and heartfelt performances, Lagan Special celebrates the power of love, sacrifice, and hope. Join the unforgettable journey of two souls as they navigate through the trials and tribulations of life, proving that true love conquers all.

Last but certainly not least, Comedy will take center stage with Kamthaan, a laugh-out-loud extravaganza starring Hitu Kanodia, Sanjay Goradia, Arvind Vaidya, Darshan Jariwala, and a talented ensemble cast. Brace yourself for a whirlwind of chaos as a thief’s daring robbery sets off a chain of events that culminate in a hilarious game of chase with the police. Packed with witty humor and hilarious moments, Kamthaan guarantees non-stop entertainment for the entire family.

With Vash, Lagan Special, and Kamthaan, ShemarooMe is all set to redefine entertainment this summer. Whether you’re a fan of spine-tingling thrills, heartwarming dramas, or side-splitting comedies, ShemarooMe has got something for everyone. So, grab your popcorn, settle into your favorite spot on the couch, and get ready for an unforgettable cinematic experience, only on ShemarooMe.