AGS Transact Technologies Limited Announces Fund Raise of Rs. 2,000 Mn; Promoter Group Commits Rs. 1,500 Mn to The Raise

AGS Transact Technologies

Bengaluru,20th June 2024– The Board of Directors of AGS Transact Technologies Limited (BSE: 543451 & NSE: AGSTRA) approved Fundraise by way of preferential warrants to Promoter and Promoter Group along with Non-Promoters for Rs. 79.25 / – each or at a price being not lower than the minimum price determined by the Regulations for Preferential Issue contained in Chapter V of the SEBI ICDR Regulations, whichever is higher, subject to the approval of regulatory/ statutory authorities and the shareholders of the Company. The Company will raise Rs. 2,000 mn via the proposed fund raise plan. The Promoter group will infuse Rs. 1,500 mn while the balance will be infused by other investors.

Commenting on the fundraise plan, Mr. Ravi B. Goyal, Chairman and Managing Director said, “AGS Transact remains at the forefront of various opportunities in the payment solutions space and digital business in India. This fund raise is in alignment with the company’s long-term growth objective to capitalize on this changing landscape. With this, the company is strategically placed to drive growth in the coming years while strengthening its balance sheet.”

Amazon miniTV’s ‘Industry’ Premieres with Stars Aparshakti Khurana, Naveen Kasturia, and Sunny Singh

Amazon miniTV’s 'Industry

Mumbai, 20th June 2024: – Amazon miniTV– Amazon’s free video streaming service recently released its highly anticipated drama series, Industry, which was celebrated with a spectacular screening event held yesterday in Mumbai. The screening was a star-studded affair, with the cast of the show and renowned celebrities from the entertainment industry gracing the event. With a celebration of storytelling, ambition, and the magic of cinema, the screening event was a blend of glamour and insight into the powerful narrative of the series.

The premiere was a starry spectacle, featuring the prominent cast members of the series including Chunky Pandey, Gagan Arora, Asha Negi, and Ankita Goraya. Adding to the glamour were notable celebrities like Aparshakti Khurana, Naveen Kasturia, Sunny Singh, Karan Wahi, Manjot Singh, and Apoorva Arora, lighting up the night with their vibrant presence. The night was filled with laughter, capturing moments, and heartfelt conversations as everyone enjoyed an exclusive preview of the intriguing series, Industry.

The series, Industry pulls back the curtain on Mumbai’s Hindi film industry, chronicling the life of aspiring screenwriter Aayush Verma. With dreams larger than life, Aayush’s journey through friendships, love, professional hurdles, and the delicate balance between success and failure, promises to captivate audiences with its authenticity and emotional depth.

Produced by The Viral Fever, Industry is streaming exclusively for free on Amazon miniTV, which is available within Amazon’s shopping app, on Prime Video, Fire TV, Smart TVs, and Play Store.

Freedom Rice Bran Oil Launches Heartwarming Father’s Day Campaign: Rakhe Dil ka Khyaal

Freedom Rice Bran Oil

Hyderabad: 20th June 2024: Freedom Rice Bran Oil proudly announces its Father’s Day campaign, ‘Rakhe Dil ka Khyaal.’ The campaign is dedicated to celebrating the silent, enduring love and strength that fathers provide. “Rakhe Dil ka Khyaal” encourages families to honor their fathers by focusing on heart health, emphasizing the importance of nurturing and caring for our everyday heroes.

This campaign highlights the special bond between fathers and their children. Freedom Rice Bran Oil aims to strengthen the father-child relationship, creating lasting memories and reinforcing the importance of mutual care and well-being. It’s a time to acknowledge the dedication, sacrifices, and unwavering support fathers provide, and show appreciation by taking care of their heart health.

Mr. P. Chandrashekhara Reddy, Senior Vice-President of Sales & Marketing, Gemini Edibles & Fats India Ltd, said, “At Freedom Healthy Cooking Oils, we constantly explore innovative ways to connect with our customers and engage with them. The ‘Rakhe Dil ka Khyaal’ campaign reflects our commitment to family health and well-being, honouring fathers who are the pillars of strength and support. By choosing Freedom Rice Bran Oil, with over 10,000+ ppm of oryzanol, antioxidants, and vitamins, families can ensure they are preparing meals that are not only delicious but also beneficial for heart health.”

Mr. Chetan Pimpalkhute, GM Marketing, Gemini Edibles & Fats India Ltd, added, “Father’s Day is a time to celebrate and honour the incredible contributions fathers make to our lives. Freedom Rice Bran Oil is not just about cooking; it’s about embracing a healthier lifestyle for the ones we love. By incorporating Freedom Rice Bran Oil into daily meals, families can prepare heart-friendly and flavourful dishes that truly reflect their appreciation for Dad’s unwavering support and care. Through this campaign, we aim to inspire families to show their love and appreciation for their fathers through heart-healthy cooking and meaningful moments. A healthy heart is the best gift one can give.”

Rakhe Dil ka Khyaal.’ is more than a celebration—it’s a movement towards healthier living, honoring fathers with meals that nourish their hearts. This Father’s Day, cherish fathers everywhere through heart-healthy cooking and meaningful moments beyond the dining table.

BLS E-Services Limited to Acquire 55% Stake in Aadifidelis Solutions Pvt. Ltd.

BLS E

Mumbai, 20th June 2024: BLS E-Services Limited (“BLSE”), has entered into a definitive Share Purchase Agreement (SPA), to acquire a 55% controlling interest in Aadifidelis Solutions Pvt. Ltd. and its affiliates (“ASPL”), one of the largest players in India in the distribution and processing of loans for corporates and individuals, for an Enterprise Value of approx. Rs. 190 Crores. BLSE will make an upfront investment of approx. Rs. 71 Crores (Primary and Secondary) with balance consideration being deferred linked to the achievement of milestones in FY2025. The acquisition will be an all-cash deal. The transaction will be completed in Q2 FY 2025.

Operating through a hub-and-spoke model, with a comprehensive Pan-India presence in 17 states and union territories, ASPL’s network of 8,600+ channel partners source loan inquiries, which will align with BLSE’s portfolio of Business Correspondents-led citizen-centric last mile banking services.

ASPL currently facilitates an average monthly loan disbursement of Rs. 1,500+ crores through its extensive network of channel partners and is impanelled with the majority of leading financial institutions, like ICICI Bank, HDFC Bank, Axis Bank, Bajaj Finance, and TATA Capital, to name a few. As per the unaudited financials for FY2024, ASPL and its affiliates achieved revenue of ~ Rs. 577 crores and the EBITDA stood at ~ Rs. 22 crores.

Lagrange Point Advisors LLP, a Mumbai-based M&A advisory firm, acted as the sole transaction advisor to BLSE for this transaction. Dua Associates acted as legal advisors for the transaction.

“Commenting on this milestone, Mr. Shikhar Aggarwal, Chairman of BLS E-Services Ltd. said: “We are delighted to announce the signing of a definitive agreement with ASPL, a strategic move that will unveil a plethora of cross-selling opportunities while integrating specialized loan processing and distribution services into our portfolio, reinforcing the prominent position we hold in delivering last-mile banking services.

With over 6 lakh individuals frequenting our 1,00,000+ touchpoints daily, we are well-positioned to furnish ASPL with ample references for individuals seeking secured & unsecured loans at the grassroots levels in India corresponding to the location of our touchpoints. ASPL’s esteemed relationships and empanelment with the majority of the financial institutions will further fortify our network of 21,000+ Business Correspondent Centres.

Further, beyond the operational synergies, ASPL’s asset-light, low working capital and commission-based model will positively contribute to BLSE’s profitability, propelling us toward a new level of financial success.

The acquisition is a testament to our strategic initiatives towards diversifying our operations and would augment our business, extend our reach, and further expand our market share.”

Sayaji Pune hosted a CSR initiative to celebrates its founder’s birthday

Sayaji Pune hosted

20th June 2024— Redefining the parameters of comfort and luxury, Sayaji Pune has garnered iconic status amongst the 5-star hotels of Pune. Known for its brilliant location, ultra-luxurious rooms, top-class restaurants, lavish banquet halls, and excellent hospitality services, Sayaji Pune is the ideal choice for guests seeking an exceptional experience. Stay here once, and you will never want to go anywhere else.In celebration of the birthday of the founder, Late SajidDhanani Sir, Sayaji Pune undertook a significant corporate social responsibility (CSR) activity, embodying the spirit of giving and community support. The day commenced with a small but heartfelt celebration among the hotel team, honoring the legacy of Mr. Dhanani.

Following the in-house celebrations, the team from Sayaji Pune set out to the Pimpri Chinchwad area, where they distributed food, clothes, and umbrellas to the homeless. This initiative aimed to provide immediate relief and support to those in need, reflecting the hotel’s commitment to making a positive impact in the community.

Mr. Ajay, Cluster General Manager of Sayaji Hotels, shared his thoughts on the occasion: “At Sayaji Pune, we believe in the power of community and the importance of giving back. Celebrating the birthday of our founder, Late SajidDhanani Sir, in this manner is a tribute to his vision and values. Our team is dedicated to not just providing unparalleled hospitality to our guests but also extending our support to the less fortunate in our community. This CSR activity is a step towards making a meaningful difference, and we are grateful for the opportunity to contribute.”

Sayaji Pune continues to uphold its reputation for excellence, both in hospitality and community engagement, setting a benchmark for 5-star hotels in Pune. Through such initiatives, the hotel aims to inspire others to join in the mission of creating a better and more compassionate society.

Artium Academy’s Heartfelt Tribute: Uniting Humanity Through Music on World Music Day

Heartfelt Tribute

India, 20th June 2024: Artium Academy, renowned across India for its dedication to music education, unveils a deeply moving initiative this World Music Day with its ‘Music for All’ campaign. More than just a celebration, this campaign is a heartfelt tribute to the profound and unifying impact of music on humanity.

At the heart of this initiative lies a powerful film that captures the stories of individuals whose lives have been transformed by music. From an ex-army major finding solace after battle, to a doctor battling illness, each story illustrates how music has become a beacon of hope and renewal. There’s a young man with autism whose world expands through melodies, a brave young girl who finds peace despite losing her sight to conflict, and even a person who, despite past hardships, discovers redemption through the art of music.

In this film, we witness an 8-year-old’s infectious joy as they discover the magic of music, juxtaposed with the inspiring journey of an 83-year-old who finds renewed purpose through melodies that echo a lifetime. Music becomes more than notes; it becomes a lifeline for an individual with a neurocognitive disorder, gently guiding them back to vitality. The daily practice of music by an expectant mother underscores its nurturing power, affirming life in its purest form.

The campaign film has been launched across Artium’s social media platforms on YouTube, Instagram, Facebook and X (formerly known as Twitter).

Through these diverse narratives, the campaign eloquently portrays how music transcends barriers of language, ability, and circumstance, uniting us all in a shared harmony. It’s a testament to the academy’s mission to foster inclusivity and dismantle societal walls through the universal language of music.

Ashish Joshi, CEO & Co-founder of Artium Academy, reflects on the campaign with passion: “Music is the thread that binds humanity together. Our ‘Music for All’ campaign embodies our commitment to inclusivity and unity. Through these stories, we aim to inspire a world where differences are celebrated, and music becomes the bridge that connects us all.”

Vivek Raicha, President & Co-founder, adds: “This campaign is a testament to our mission of making music education accessible to all. It showcases the incredible diversity within our community and reinforces that music knows no boundaries. We hope to spread the message that music is a universal language that can heal, inspire, and unite.”

With a global network of dedicated teachers and a growing community of learners, Artium Academy is not just teaching music; it’s redefining how music education can transform lives. By blending innovative technology with traditional teaching methods, Artium ensures that high-quality music education reaches every corner of society.

Artium Academy invites everyone to experience the ‘Music for All’ video and join the movement to celebrate the transformative power of music. Together, let’s embrace this initiative and spread the message that music belongs to everyone, crossing all boundaries with its universal melody.

BenQ Launches 540Hz Esports Monitor ZOWIE XL2586X and U2 Wireless Mouse, taking FPS Gaming experience to all-new Level

BenQ Launches 540Hz

Mumbai,20th June 2024 BenQ, the leading consumer electronics company, has announced the launch of the ZOWIE XL2586X gaming monitor and the ZOWIE U2 wireless mouse, designed to cater to the evolving needs of professional esports gamers and enthusiasts seeking an unparalleled gaming experience.

The ZOWIE XL2586X gaming monitor sets a new benchmark in the competitive gaming landscape with its advanced DyAc™2 technology and a 540Hz refresh rate, a pioneering feature in the Indian market. ZOWIE’s exclusive DyAc™ 2 technology, paired with the fast refresh rate, significantly improves motion clarity and reduces blur, making it easier for players to track fast-moving objects across the screen.

The XL2586X features a newly developed Fast-TN panel that provides sharp and clear motion, reducing the wash-out effects seen in standard TN panels. This enhancement ensures vivid and accurate colors, crucial for an immersive gaming experience and precise visual feedback. Additionally, the monitor is equipped with an Industrial-grade bearing mechanism, that allows for smooth, precise height adjustment, enabling gamers to maintain a comfortable posture during extended gaming sessions. The XL2586X is more than just a monitor; it is an essential part of a gamer’s arsenal, enabling them to perform at their peak in the competitive arena.

Complementing the XL2586X is the all-new ZOWIE U2 wireless mouse, designed exclusively for competitive esports gamers seeking multi-directional agility and enduring performance. The ZOWIE U2 wireless mouse offers a comfortable grip and precise control during intense gaming sessions. The new symmetrical mouse shape allows for intensive multi-directional and fast movement control. Its side buttons are strategically positioned for easier thumb access. Additionally, the mouse’s enhanced wireless receiver, which conveniently doubles as a charging dock, increases the reception footprint towards the mouse, improving signal quality while reducing interference from the rear.

Commenting on the launch, Mr. Rajeev Singh, Managing Director, BenQ India and South Asia, stated, “At BenQ, we are dedicated to developing professional-grade gaming monitors and peripherals that empower esports athletes to reach new heights in their gameplay. The XL2586X is our response to the evolving needs of competitive gamers who demand nothing but the best in terms of performance and reliability. With features like our exclusive DyAc™ 2 technology, the XL2586X is tailor-made for esports enthusiasts who require the most precise and immediate response in fast-paced gaming scenarios. The complementary features of the U2 mouse help complete the package. A responsive sensor and an ergonomic, symmetrical design in a body that’s just 60 grams in weight, make it ideal for the fast precise movements gamers need.”

Key features of the ZOWIE XL2586X gaming monitor:

● 540Hz Refresh Rate: First in ZOWIE’s lineup, offering ultra-smooth visuals for an unmatched competitive gaming experience.

● Fast TN Panel –

● DyAc™2 Technology: Advanced technology that enhances motion clarity and significantly reduces blur, ideal for tracking rapid movements.

● Vivid Color Film: Improves color saturation and precision, enhancing visibility and distinction of subtle on-screen details.

● Precise Height Adjustment: Allows precise and easy monitor positioning, ensuring ergonomic comfort for extended gaming sessions.

Key features of the ZOWIE U2 Wireless Mouse:

● Wireless design with enhanced receiver for reliable connection

● Symmetrical shape developed through sports science for optimal FPS gameplay

● Inward-curved sides enabling precise multi-directional control

● 3395 sensor for responsiveness

● Lightweight 60g design for effortless movement

● New mouse skates for smooth gliding

● Included rubber cable for stable wireless charging

LS Digital Unveils New Organizational Structure to Drive Global Digital Business Transformation

India, 20th June 2024: LS Digital, a leading independent digital business transformation company, has unveiled a new organizational structure designed to accelerate its global ambitions and forge a disruptive digital ecosystem to propel its clients’ businesses forward. This strategic overhaul aims to leverage digital technologies as a catalyst for building cohesive, future-ready business transformation strategies, embodying the company’s commitment to shaping the future with its guiding mantra, #ChallengeTheNow.

This strategic initiative brings together the expertise of LS Digital, Langoor, f1studioz, and Social Panga, forming a cohesive group that delivers streamlined solutions and fosters collaboration for partners in India and globally. Along with Prasad, the passionate founders of each company Venu & Girisha from Langoor, Gaurav & Himanshu from Social Panga, and Santosh & Dhayan from f1studioz, have taken center stage as co-founders of the group, each driving efficiencies and achieving great outcomes in their respective group roles. With each of them designated as co-founders of the group, it highlights the power of ONE.

Prasad Shejale,

Speaking about this transformation and considering recent expansions, Prasad Shejale, Founder and CEO of LS Digital, stated, “We are excited to introduce a new organizational structure for the LS Digital group, aimed at enhancing our efficiency and fostering better teamwork. This structure is built on our 6-pillar DBT framework, leading to the formation of seven unique Business Units (BUs), each focusing on a crucial aspect of our business.”

Each business unit emphasizes the distinct strengths of the group companies, supported by Group-level Growth and Enabling functions. This optimized approach ensures that LS Digital delivers innovative, integrated solutions aligned with its DBT vision. Commenting on the team structure, Prasad further added, “Our new organizational structure focuses on six verticals of Excellence, supported by Growth and Enabling functions. This structure will drive our strategic initiatives, support our growth objectives, and ensure seamless integration across the group. Moreover, our individual skills and entrepreneurial passion are utilised at the group level, fostering integration and collaboration.” This streamlined approach fosters better collaboration, eliminates inefficiencies, and empowers teams at LS Digital to innovate and achieve exceptional results.

 

Key structural changes include:

  • Anand Bhadkamkar, Chief Finance Officer (CFO) will take on the additional responsibility as Chief Operations Officer (COO), supported by:
  • Girisha Gowda, Co-founder; Chief Operational Excellence Officer (COEO) in addition to his current responsibilities at Langoor; Girisha will drive operational excellence, across LS Digital group.
  • Anshuman Misra, Chief People Officer (CPO); will lead the HR function at the group; driving strategic people goals.
  • Shantanu Bhattacharya, Executive Vice President, Integrated Digital Solutions (IDS); will lead Integrated Digital Solutions team, helping group clients build & execute DBT strategy to drive business growth, customer experiences, and digital ROI.
  • Hrishikesh Karve, Executive Vice President (EVP) – Finance, overseeing group finance function, in addition to his current responsibilities of overseeing legal, IT and admin functions at LS Digital.

Rupak Ved, will drive the Growth initiatives across the Group as Chief Business Officer (CBO), supported by:

  • Anuraj Gupta, Executive Vice President – Growth, India and MEA, will lead growth for India & MEA for the entire group.
  • Sudhindra CN, Executive Vice President – Growth & Strategy, will lead the strategy for growth across the group.
  • Pawan Wankhede, Managing Director, UK, will be responsible for building our presence in UK & Europe.

Venugopal Ganganna (Venu) will take over the role as Co-founder; Chief Innovation Officer for the group in addition to his current responsibilities of mentoring the leadership team at Langoor Digital.

The 6 verticals of our DBT framework, and will be delivered through the following Business Units:

  1. Creative
  • Creative: Led by Himanshu Arora as Co-founder and chief Executive Officer – Creative.
  • Creative: Led by Gaurav Arora as Co-founder; Chief Creative Officer & Chief Operations Officer – Creative.
  • LS Creative: Led by Manesh Swamy as Managing Director & Chief Creative Officer – LS Creative.

2. CX

  • CX: Led by Saurabh Das as Chief Executive Officer – CX.

3. Data & Insights

  • Data & Insights: Led by Vinay Tamboli as Chief Executive Officer – Data & Insights.

4. Media

  • Media: Led by Maanesh Vasudeo as Chief Executive Officer – Media.

5. Tech and Innovation

  • Tech and Innovation: Led by R. Sridhar as Chief Executive Officer – Tech & Innovation.

6. UI / UX

  • UI / UX: Led by Santosh Shukla as Co-founder and chief Executive Officer – UI / UX.
  • UI / UX Design: Led by Dhayan Kumar as Co-founder and chief Design Officer – UI / UX.

This newly designed corporate structure underscores excellence and strategic growth, positioning LS Digital as an industry leader as it continues to innovate within its Digital Business Transformation framework.

Nykaa Further Expands Its K-beauty Portfolio, Launches Isntree Exclusively

India, 20th June 2024: Say Annyeong to the latest K-beauty brand dropping on Nykaa! Isntree, the sought-after South Korean green beauty brand is launching exclusively on Nykaa, India’s leading beauty and lifestyle destination! With a mission to deliver effective skincare solutions rooted in nature, Isntree has garnered global acclaim for its eco-friendly practices and dedication to sustainability. This launch not only deepens Nykaa’s commitment to offering the finest global beauty solutions but also highlights its pivotal role as the pioneer in introducing K-beauty to Indian shores.

Isntree epitomizes the fusion of functionality and sustainability and harnesses the potency of natural ingredients to deliver high-functionality products that offer unparalleled skincare benefits. A product portfolio boasting of 12 different ingredient lines, each focusing on specific concerns, right from blemish care to moisturizing to brightening. Consumers can now access Isntree’s best-selling formulations such as:

ISNTREE Hyaluronic Acid Toner—a best-seller known for its deep hydration properties

ISNTREE Green Tea Fresh Serum- utilizes Jeju green tea extracts to soothe and revitalize the skin ISNTREE Hyaluronic Acid Watery Sun Gel- a lightweight, intensely hydrating sun protection ISNTREE Mugwort Calming Clay Mask – Soothing mask for calm, clear complexion.

ISNTREE Hyaluronic Acid Aqua Gel Cream -Lightweight gel cream for deep hydration

Commenting on their India debut, Isntree CEO Jinwoo Kim said, “We are incredibly excited to bring Isntree to the Indian market through our exclusive partnership with Nykaa. Our commitment to sustainability and effective skin care aligns perfectly with Nykaa’s vision of providing high-quality, innovative beauty solutions. We look forward to seeing Indian consumers embrace our products and experience the benefits of nature-inspired skincare.”

Commenting on the launch, Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said “We are thrilled to forge this exclusive partnership with Isntree. Since Nykaa introduced K-beauty to India, we have witnessed an overwhelming response to Korean brands, products, and skincare trends.

Consumers appreciate their unparalleled efficacy and the genuine innovation they bring to their daily skincare regime, combined with our consistent efforts to drive education about ingredients and routines. Isntree is a perfect complement to this ethos, and we are excited to see our consumers explore these exceptional products.”

Nykaa first brought Korean beauty products to India, sparking a nationwide trend that continues to grow. It has the latest assortment of Korean brands on its platforms, offering brands such as AHC, COSRX, Innisfree, Laneige, Sulwhasoo, and TONYMOLY to name a few. Isntree’s arrival on Nykaa underscores its ongoing strategy to enrich its portfolio with internationally acclaimed brands that promise high efficacy and unique beauty philosophy.

Hindustan Coca-Cola Beverages pioneers packaging circularity innovation with breakthrough rPET technology

Hindustan Coca-Cola

20th June 2024: Hindustan Coca-Cola Beverages (HCCB), one of India’s leading FMCG companies, pioneering sustainability efforts, introduced a new packaging innovation enhancing circularity. The latest Affordable Small Sparkling Package (ASSP) features breakthrough PET (Polyethylene terephthalate) package technology designed to use a minimal amount of PET content while maintaining optimum carbonation retention and shelf life.

This new packaging technology not only reduces plastic usage and carbon emissions but also aligns with global sustainability goals. The ASSP 250ml design achieves a significant reduction in PET material use and offers a 100% recyclable package that can be processed in the same stream as regular PET. This also leads to a reduction in carbon emissions by approximately 70%, significantly advancing carbon reduction goals under the Science Based Targets Initiative (SBTi) for Climate Change. As a part of this effort, PET bottles are collected and recycled to make new ASSP bottles thus further contributing to sustainability.

The Khurda plant of HCCB in Odisha spearheaded the launch of this eco-friendly packaging aimed at achieving the dual goals of reducing carbon emissions and minimizing the use of virgin plastics.

Commenting on the launch, Mr Himanshu Priyadarshi, Chief Public Affairs, Communications & Sustainability Officer, Hindustan Coca-Cola Beverages, said, “While constantly innovating to improve efficiencies, making a positive difference and refreshing the world remains the core of our sustainability ethos. With our new Affordable Small Sparkling Package (ASSP), we are working towards lightweight, pioneering circularity in packaging, reducing plastic use and carbon emissions. This step in our journey towards a better, shared world enables a significant reduction in the use of PET along with 100% recyclable packaging. We look forward to continuing the momentum in bringing positive, sustainable changes in the ecosystem.”

Furthering its commitment to The Coca-Cola Company’s ‘World Without Waste’ initiative, HCCB has implemented 100% rPET (Recyclable Polyethylene Terephthalate) usage in the ASSP 250 ml pack size, leading to a substantial 72% reduction in carbon emissions compared to its non-ASSP counterparts using virgin PET. This initiative demonstrates HCCB’s commitment to creating a more sustainable future while maintaining the quality and integrity of its products.