Kolkata, 11th October, 2023:iLEAD, Institute of Leadership, Entrepreneurship And Development, a premiere school of business, creativity and science & technology in association with One Rep Global, Lakshmi Chopra Foundation and PH Corp, held an enlightening session on holistic lifestyle and wellness on October 9th, 2023. The session was conducted by health and wellness specialist, Dr. Marian Alonzo, Medical Chief of The Farm Resort, San Benito, Philippines. She was also accompanied by Ms. Jennifer Sanvictores, Global Head of Sales, Marketing, and Communications at The Farm.

iLEAD’s primary objective behind hosting this event was to provide guidance to the young minds, encouraging them to embark on a journey of physical and mental well-being. The goal was to help them construct a holistic lifestyle that not only eliminates the risk of chronic illnesses among the students but also sets them on a transformative path towards both personal and professional growth.

Dr. Marian Alonzo held the audience captive with her insights on ‘Optimal Health.’ She shared her personal health journey and encouraged attendees to unlock a world of physical and mental well-being, emphasizing the significance of quality sleep, regular exercise, and a balanced diet consisting of nutritious and organic foods. Dr. Alonzo also focused on ‘Cardiomyopathy’, a heart muscle disease, and recommended ‘bilateral tapping’ as a stress and anxiety management technique. She also explained how detoxification is important to maintain menopause and andropause health.

She also came up with invaluable advice that empowered individuals and families that are battling heart diseases, cancer, diabetes, and hypertension, offering them a path to improved health and well-being. The audience left the session ecstatic and enlightened, armed with simple yet effective tricks and tips to take control of chronic lifestyle ailments.

Ms. Sanvictores, a visionary leader with over 20 years of experience in luxury hospitality and wellness tourism, also graced the session with her insights. She discussed the growing trend of wellness integration within the hospitality industry, highlighting how modern travellers seek hotels that prioritize wellness during their vacations. She also explained how wellness is a socio-environmental responsibility and how wellness therapy is boosting the travel industry. She mentioned that a person spends 130% more on wellness travelling in comparison to just vacationing. The session was enlightening for the travel and tourism enthusiasts as well.

iLEAD experienced an engaging and interactive session with Dr. Marian Alonzo and Ms. Jennifer Sanvictores, leaving attendees inspired and enlightened about holistic approaches to a healthier lifestyle.

About iLEAD: iLEAD–The Institute of Leadership, Entrepreneurship and Development is a world-class premier institute based in Kolkata. We offer degree courses in media, management, design, technology, allied health, tourism and other professional studies both at the undergraduate and postgraduate levels under the iLEAD School of Business, iLEAD School of Creativity and iLEAD School of Science and Technology.

Rated as the 4th Best Media School in India by KPMG, recognized by the ASSOCHAM Education Excellence Awards 2014 for endeavor to become visible in certain SAARC countries, adjudged College of The Year in t2 Festopolis 2017, the Best Co-Curricular Activity College at Gurukul Awards 2017, best Entrepreneurship Development Program Institute at the Sankalp Education Awards 2019, iLEAD, is affiliated to Maulana Abul Kalam Azad University of Technology with 16+ international university collaborations.

About One Rep Global:One Rep Global is a leading sales and marketing organisation that offers a 360-degree approach and bespoke solutions to luxury hotels, travel, luxury lifestyle and wellness brands. We are a one stop solution across multiple disciplines offering sales representation, creative studio services, digital marketing, public relations and consultancy services. Our services are tailored to each individual client’s unique requirements, helping them to expand reach, enhance visibility and acquire profitable market share. Driven by an experienced team of professionals that harness their expertise to integrate innovation, creativity and technology, ensuring deliverance of measurable results. Our primary goal is to give you the most credible voice and help you build a powerful presence in India and the Middle East.

About Lakshmi Chopra Foundation: Lakshmi Chopra Cancer Foundation is a compassionate initiative dedicated to supporting patients and their families throughout this demanding journey, facilitating access to the most suitable treatments and ultimately enhancing patients’ life expectancies. To accomplish this mission, the foundation has assembled a distinguished panel of esteemed oncology experts encompassing various specialties such as medical oncologists, radiation oncologists, surgical oncologists, onco-nutritionists, gynaecologic-oncologists, hematologist-oncologists, thoracic oncologists, neuro-oncologists, and more. These experts will provide invaluable advice and consultations, guiding patients towards the most optimal course and right line of treatment. Additionally, the foundation has established strategic partnerships with top-tier diagnostic centers, ensuring patients receive accurate diagnoses that serve as a foundation for the most effective treatment plans.

New Delhi | 11 October 2023: The United Service Institution (USI) of India, the country’s oldest think tank has organised the first Indian Military Heritage Festival, in association with Network18, at the Manekshaw Centre in New Delhi, on 21-22 October 2023.

With 2022-2023 being the year of India’s leadership of the G-20, the USI is proud to be working in tandem with the Government of India’s strategic policies to affirm our position as a global powerhouse, a truly vibrant democracy, and a rising power that is working for the development of all countries in the global south.

Despite a long and glorious military history and strategic culture going back many centuries, the general public is largely unaware of the different facets of India’s military history, heritage, and security concerns.

The Indian Military Heritage Festival seeks to address this gap in our national discourse and cultural calendar. Its activities will be driven towards enhancing our understanding of the country’s rich military heritage and traditions; contemporary security and strategy concerns; and the push to achieve self-reliance in military capability through the Atmanirbhar Bharat programmes of the Government of India.

Through informed sessions, ranging from discussions on Indigenous Historical Knowledge systems, India and the World Wars, Post-Independence challenges and understandings of war and conflict, analysing war through the lens of fiction and media, the Indian Military Heritage Festival will definitely be the one of its kind, catering to audiences from all walks of life.

The festival intends to engage global as well as Indian think tanks, institutions, corporations, public and private sector undertakings, non-profit organisations, academicians, and research scholars who have been working on topics related to India’s national security, foreign policy, military history, as well as experts in the field of military heritage.

Over the course of two days, the festival will primarily bring forward different understandings and perspectives on issues involving India’s Armed Forces. Through panel sessions and discussions between eminent scholars, practitioners, and retired officers, the sessions will provide understanding of the country’s military history, contemporary security and strategic concerns, social and welfare issues being faced by the armed forces, role of Atmanirbhar Bharat in the defence sector, India’s culture of gallantry, and how we can develop an indigenous strategic vocabulary rooted in our culture and history, moving into the future.

Participants of special sessions include the Chief of Defence Staff, Chief of Army Staff, Chief of Air Staff, as well as Mr Amitabh Kant, G20 Sherpa. A host of eminent scholars and authors will be gracing the occasion with their presence and their insights spread across different panels.

Some of the main highlights of the festival will be military band performances by Tri-Service Bands, including the Army, Navy and Indin Air Force Symphony Bands.

An exhibition to highlight and celebrate select milestones and achievements in our nation’s long and illustrious military history is being organized in collaboration with the National Museum as part of the event.

A Cultural Gala Evening will be held with a special dance performance by Trikayaa Dance Foundation, which will incorporate traditional and martial dance forms to narrate heroic stories of unheard sagas and valour.

Despite a newfound interest in Military History amongst a broad cross section of society in India today, there is a huge deficit in knowledge about Indian Military Systems, customs and history. The Indian Military Heritage Festival seeks to bridge these gaps in our understanding of the interplay between war, the armed forces and society.

Students and teachers at DPS Raj Nagar Extension came together to observe World Mental Health Day with a two-day event called “Manodarpan 2023” on October 9th and 10th. The aim of the initiative was to sensitise individuals to mental health issues and break the stigma surrounding seeking help during challenging times.

The event included a range of activities for students of different age groups. Students of classes IV and V witnessed the screening of enlightening videos and short films on emotional health and well-being. The screening of the iconic movie “Taare Zameen Par” was organised for classes VI to VIII in the school auditorium. This film, released in 2007, profoundly impacted society by changing perceptions about mental health.

Students of classes IX and XI showcased their creativity in an intra-class Art Competition with themes like “Minds in Motion,” “Be Your Own Hero,” and “Break the Stigma.” Students created remarkable artworks, expressing their thoughts and emotions through colours and creativity. On October 10th, the faculty of DPS Raj Nagar Extension participated in an online survey organised by CBSE on teachers’ mental well-being. The enthusiastic response reflected a positive shift in acknowledging that it’s perfectly acceptable to not be okay and that reaching out for support is a sign of strength.

Ms. Pallavi Upadhyaya, Principal, DPS Raj Nagar Extension, stated, “Manodarpan 2023 was an enlightening and transformative experience for our school community. It reinforced the importance of mental health and breaking the silence surrounding it. Through various activities, we learned that seeking help is not only okay but also necessary for our well-being. Our students learnt the agenda quite well and accepted the efforts of our faculty. We are committed to fostering a nurturing environment where every individual’s mental health is prioritised.”

Mumbai, 11 October 2023: Amazon miniTV – Amazon’s free video streaming service has recently released its latest medical drama series, ‘Who’s Your Gynac?’. The show is widely appreciated as a light-hearted entertainer among the viewers and also has a strong message for the viewers. The show addresses women’s health issues by following the journey of an Obstetrics and gynaecologist (OB-GYN), Dr. Vidhushi Kothari (Saba), as she struggles to strike a balance between her professional and personal lives. Starring Saba Azad, Karishma Singh, Kunal Thakur along with Aaron Koul, the series is currently available for free streaming on Amazon miniTV.

Aaron candidly spoke about his character Meher, sharing how he relates to him. He said, “He’s like a little version of me in real life. Meher and I have a lot in common; he is kind, funny, and has a cool sense of style. He is a little bit more outgoing than I am, but I feel like sometimes Meher is a part of me, and sometimes the other way around.

He further shared his experience of working with his co-actors, revealing how the journey was full of experiences, “I had a blast working with Karishma, Saba, and Kunal. With Karishma we clicked along pretty quickly, we used to joke around and banter a lot. She was like the compass I needed on set, reassuring me constantly that I was doing good. On the other hand, Saba is so experienced in this field, that I learned a lot from her. She is like a pure, proper artist and musician, even post-shoot she was always giving us tips on how to do things and making life easier for us, in terms of acting and performing. And she has such a nice and sweet personality, that I had a great time working with her. Talking about Kunal, we had too much fun and had that bro kind of bond. I always used to be in his vanity. The experience was too good and there was so much to learn from them”, he shared.

Unfold the journey of a Gynac filled with drama, emotions, love, and quirky-confused patients with ‘Who’s Your Gynac?’ streaming live on Amazon miniTV, for free within the Amazon shopping app, on Fire TV, and on Playstore.

India, 11 October 2023: Danone India, the country’s leading health and nutrition company, has been awarded the coveted “Excellence in Crisis Management Planning (Bronze Award)” category. This prestigious accolade stands as a tribute to Danone India’s unwavering dedication to human resource management, particularly during the challenging times of the COVID-19 pandemic.

At its core, Danone’s mission is to promote health through food to as many people as possible. Danone’s unwavering commitment to the interconnectedness of human well-being, planetary health, and community welfare is embodied in their motto, One Planet, One Health. Their holistic approach extends to the well-being of their workforce, fostering a nurturing, inclusive, and balanced work environment.

During the pandemic, Danone India’s paramount concern remained the welfare of its dedicated workforce. The company demonstrated resilience and adaptability, adjusting its approach to suit the evolving circumstances. Danone India’s foremost priority was ensuring the well-being of its employees, aligning with its core purpose and values. Simultaneously, the company worked diligently to ensure uninterrupted business operations in the face of this severe global health crisis.

Commenting on the recognition, Mr. Himanshu Bakshi, Managing Director Danone India and India-Southeast Asia Specialised Nutrition Lead said, “We are deeply honoured to be acknowledged at the HR Excellence Awards 2023. This award underscores Danone India’s commitment to empower our team members to excel both personally and professionally. People are at the core of everything we do. We firmly believe that human health is intertwined with the health of our planet and the well-being of communities. We have consistently prioritized the health, strength, and effectiveness of our employees. These accolades serve as motivation for us to continue pushing the boundaries of what can be achieved and to cultivate an environment that fosters individual and collective success.”

With this HR Excellence Award for Excellence in Crisis Management Planning, Danone India reaffirms its unswerving commitment to the welfare of its employees and its dedication to nurturing a holistic and resilient workplace environment, even in the face of unprecedented challenges. This recognition serves as a powerful testament to their enduring mission of promoting health, sustainability, and collective success.

Gurugram, 11th October 2023 Goibibo, one of India’s leading travel brands, stands for its youth-oriented offerings and campaigns. So, when it came to choosing the new face for the brand, Goibibo went back to the recommendations made by its core audience set.

In a stellar illustration of two-way communication between a brand and its audience, Goibibo announces Kareena Kapoor Khan aka Bebo as its new brand ambassador. This announcement coincides with the launch of Goibibo’s new campaign – Hotels aise on Goibibo, full marks by Bebo’ – and a new adapted social media identity. The brand integrates cues from the actor’s most memorable roles and her name in real life to its own personality thereby converging the brand and the brand ambassador like never before.

To bolster the announcement, Goibibo has also launched a new brand film that gives voice to the main character energy of every Indian traveller with Kareena’s famous ‘Poo’ as the mouthpiece.  Raj Rishi Singh, Chief Marketing Officer, Goibibo further explains, “We all have a main character energy to our personalities which becomes especially prominent when we are on our travel breaks. With Kareena Kapoor Khan, the brand not only gives representation to this facet of our personality but also seamlessly integrates the brand and the ambassador into a cohesive voice.  Our larger campaign speaks to the evolving expectations of Indian travellers and the increasing expectations from all operators in the space. We are hopeful that our audience will be as excited as we are for this new chapter for Goibibo.” 

 Kareena Kapoor Khan said, “It’s such a delight to be the new face of Goibibo, or should we call it ‘Goibebo’? Among all the roles I’ve played on screen, Poo has been one character that has been an all-time audience favourite, even after all these years! It’s fascinating to see how Goibibo has taken such a beloved character and infused it into their new, fun campaign. Becoming Poo again, twenty years later, was such fun and it reminded me that there’s a bit of ‘Poo’ in every Indian traveller… after all, who doesn’t want to have the best holiday! So, what are you waiting for? Because ‘Poo’ has already given her seal of approval!”

 Goibibo stands firmly committed to maintaining impeccable standards and the latest campaign speaks to this goal. Bebo’s charisma, enduring popularity and high-standards perfectly align with Goibibo’s mission to make sure accommodation listed on the platform are authentic, and there is no expectation and delivery mismatch.  Whether it’s Poo, or an everyman, with Goibibo one can rest assured with ‘Bebo’s’ seal of approval.

The film has been conceptualised by Talented and executed by Dharma 2.0.

Priyanka Borah, Founding Partner, and Binaifer Dulani, Founding Member & Creative, Talented said, “When we uncovered that the Indian consumer wants to be treated like a main character, from the movies, when on vacation – it instantly connected the dots for us, and gave birth to Goibebo. While the Poo character is iconic and has been leveraged in different ways, the strategic soundness makes this special, and its familiarity in a new context makes it memorable.”

 Punit Malhotra, Founder, Dharma 2.0 said, “There is an inherent stickiness to ‘goibibo’ and ‘bebo’ that will stay in the mind of the audiences. Poo is an unforgettable character, and it’s an honour to revive her quintessential sassiness, in a brand-new context to speak to the Indian masses.”

In a stellar illustration of two-way communication between a brand and its audience, Goibibo announces Kareena Kapoor Khan aka Bebo as its new brand ambassador. This announcement coincides with the launch of Goibibo’s new campaign – Hotelsaise on Goibibo, full marks by Bebo’ – and a new adapted social media identity. The brand integrates cues from the actor’s most memorable roles and her name in real life to its own personality thereby converging the brand and the brand ambassador like never before.

To bolster the announcement, Goibibohas also launched a new brand filmthat gives voice to the main character energy of every Indian traveller with Kareena’s famous‘Poo’ as the mouthpiece.  Raj Rishi Singh,Chief Marketing Officer, Goibibofurther explains, “We all have a main character energy to our personalities which becomes especially prominent when we are on our travel breaks. With Kareena Kapoor Khan, the brand not only gives representation to this facet of our personality but also seamlessly integrates the brand and the ambassador into a cohesive voice.  Our larger campaign speaks to the evolving expectations of Indian travellers and the increasing expectations from all operators in the space. We are hopeful that our audience will be as excited as we are for this new chapter for Goibibo.”

Kareena KapoorKhansaid,“It’s such a delight to be the new face of Goibibo, or should we call it ‘Goibebo’? Among all the roles I’ve played on screen, Poo has been one character that has been an all-time audience favourite, even after all these years! It’s fascinating to see how Goibibo has taken such a beloved character and infused it into their new, fun campaign. Becoming Poo again, twenty years later, was such fun and it reminded me that there’s a bit of ‘Poo’ in every Indian traveller… after all, who doesn’t want to have the best holiday! So, what are you waiting for? Because ‘Poo’ has already given her seal of approval!”

 Goibibo stands firmly committed to maintaining impeccable standards and the latest campaign speaks to this goal. Bebo’s charisma, enduring popularity and high-standards perfectly align with Goibibo’s mission to make sure accommodation listed on the platform are authentic, and there is no expectation and delivery mismatch.  Whether it’s Poo, or an everyman, with Goibibo one can rest assured with ‘Bebo’s’ seal of approval.

The film has been conceptualised by Talented and executed by Dharma 2.0.

Priyanka Borah, Founding Partner, and Binaifer Dulani, Founding Member & Creative, Talented said, “When we uncovered that the Indian consumer wants to be treated like a main character, from the movies, when on vacation – it instantly connected the dots for us, and gave birth toGoibebo. Whilethe Poo character is iconic and has been leveraged in differentways, the strategic soundness makesthis special, and its familiarity in a newcontext makes it memorable.”

Punit Malhotra, Founder, Dharma 2.0said, “There is an inherent stickiness to‘goibibo’ and ‘bebo’ that will stay in the mind of the audiences. Poo is anunforgettable character, and it’s an honour to revive her quintessential sassiness,in a brand-new context to speak to the Indian masses.”

Kolkata, 11th October, 2023: This year Youth Association of Mohammad Ali Park brings forward an unimaginable theme Kedarnath Temple located in Uttarakhand. The most popular Durga Puja of Central Kolkata is considered to be one of the oldest and renowned venues for Durga Puja in the city. They will be completing 55th years of Durga Puja celebrations this year.

His devotees are always eager to have the darshan of Baba Kedarnath. Only a few lucky people are able to reach Baba’s door, but the good news for the people of Kolkata is that Baba Kedarnath is coming to their city for darshan. Kedarnath temple is one of the sacred pilgrimage centres in Northern India, located on the bank of Mandakini river at an altitude of 3584 meters above sea level. Kedarnath temple is a part of Char Dhams and Panch Kedar in Uttarakhand and one of the 12 Jyotirlingas of Lord Shiva in India.

Speaking to the media, Mr. Surendra Kr. Sharma, General Secretary of Youth Association of Mohammad Ali Park Durga Puja said, “We came with the idea of constructing the replica of Kedarnath temple because of the fact that many of us have not visited Kedarnath and through this pandal they can have glimpse of the holy shrine and they can feel that they are doing Darshan of one of the twelve jyotirlinga of Shiva. The outer look of the pandal is exactly how the Kedarnath temple looks. This year, ‘Shiva is Shakti’ will be shown in the form of Mother’s idol. This idol of Mother Goddess is being made by the famous craftsman Kush Bera of Midnapur. According to the theme, the lighting is from Chandannagar.”

New Delhi: 10 Oct 2023: Located in Jamia Nagar-Shaheen Bagh, Delhi, Sunrise Multispecialty Hospital has emerged as a prominent healthcare provider for economically backward individuals. The hospital specializes in Gynecology, Dermatology, and Aesthetics services, providing high-quality medical care at affordable rates. Additionally, it also regularly organizes health camps to ensure healthcare accessibility for all.

The services offered here are primarily focused on women’s health, and the hospital is committed to providing comprehensive healthcare for their well-being. Mr. Mujeeb Alam Saifi, Co-founder of the Skin and Aesthetic Center at Sunrise Multispecialty Hospital, states, “Sunrise Multispecialty Hospital proved that quality healthcare can reach to everyone, regardless of their financial circumstances. Aim of the hospital is to prioritize healthcare access for all, enabling people to lead healthy and balanced lives. To achieve this, hospital also organize health camps periodically.”

He further stated, “The hospital’s Gynecology department offers extensive healthcare services for women of all ages, with a team of experienced specialists providing maternity services, surgery, and expertise in reproductive health.” Mr. Gaurav Trehan, from the hospital’s Financial and Management Department, said, “We aim to improve the health of our community, especially those with limited financial resources. Success in this endeavor can lead to a more better and healthy country.”

Located at J-51/52, Kalindi Kunj Road, Jasola in New Delhi, Sunrise Multispecialty Hospital prioritizes healthcare services for residents of Delhi and its surrounding areas. The hospital’s mission is to ensure that quality healthcare remains accessible to all. The hospital also have Skin and Aesthetic Department where a team of specialized doctors provides a range of cosmetic procedures, including dermatology and aesthetics.

Sunrise Multispecialty Hospital offers emergency and ambulance services, general medicine, general surgery, pediatrics, orthopedics, neurology, ENT, gastroenterology, pulmonology, cardiology, radiology, and various diagnostic services. Furthermore, the hospital includes dialysis, ICU, NICU, private, and general wards, ensuring patients receive comfortable and secure care. Sunrise Multispecialty Hospital is dedicated to fulfilling the healthcare needs of the community and has risen as a leading healthcare provider for economically backward individuals, with a particular focus on women’s health, dermatology, and aesthetics services.

New Delhi: Following the roaring success of two sensational TVCs of “NO AGAL! NO BAGAL! NO DAKHAL series” Signatureglobal (India) Ltd., a leading national real estate developer, has announced the launch of another two remarkable TV commercials i.e. “Bride” and “Maid”. Signature Global’s ground-breaking TVCs challenge societal norms while entertaining, epitomizing their commitment to redefine independent living.

The unifying thread throughout these TVCs reinforces the notion of ‘independent living,’ advocating for a lifestyle free from societal constraints and the need for comparisons with neighbours. Each TVC uses humor and satire to drive the message that Signature Global offer a unique opportunity for people to enjoy their own space, be it in academics, household help, personal choices, or even their living arrangements, all while emphasizing the importance of living life independently and responsibly.

In these captivating TVC series, the dynamic and Padma Shri & national awardee actress Vidya Balan takes center stage as the brand ambassador of the company and protagonist, bringing her charismatic presence to the screen. She is joined by a stellar ensemble cast featuring talents such as Archana Puran Singh, Shweta Tripathi, Namit Das, Aryan Prajapati, Akashdeep Sabir, Shehnaaz Deshpande, Bunty Kapor, Bhavna Makhija, Abhilasha Poul and other exceptional performers. Together, they breathe life into Signature Global’s distinctive vision for independent living.

Talking about the new campaign, Mr. Pradeep Aggarwal, Founder & Chairman, Signatureglobal (India) Ltd. said, Our TVC series boldly redefines independent living, challenging societal norms. Homes should be spaces free from comparisons and judgments. Our independent floors and exclusive apartments offer true freedom and independence. We aim to empower individuals and families to live life on their terms, liberated from societal expectations. At Signature Global, we offer more than just homes; we provide a judgment-free lifestyle.”

The staggering statistics of our TVC 1 (Cupboard) Ad film garnered an impressive 25.3 Million+ views across Facebook Instagram and YouTube while TVC 2 (Marks) achieved an astounding (Facebook Instagram & YouTube ) 25.8 Million+ views . The combined total views of the campaign have soared to an incredible 51.1 Million+ Views, showcasing the widespread enthusiasm and engagement generated by Signature Global’s vision of the future of living.

These TVCs are masterfully conceptualized by Mr. Arnab Chatterjee (Tree Design) and Shivil Gupta, and came in existence under the skillful direction of Siddhant Tiwary and Saurabh Ghosh, ensuring a perfect blend of humour and heart.

These Ad films will be showcased on all major News Channels along with various social media platforms like Youtube, Facebook and Instagram etc. In the past, the brand has come up with innovative campaigns which have garnered great response from the public time & again.

Credits:

• Production house – Shree Ganapati production

• Creative agency – Tree Design

• Mr. Jayanta Barua, Head-Marcom, Signature Global (India) Ltd.

TVC You tube links:

TVC 3 Bride: https://youtu.be/FtmwosJrKGU?si=p6qQ_Bw-z_AlZKf-

TVC 4 Maid: https://youtu.be/W_685r4tcU0?si=BWTJwIPmbQ21y6-R

Bengaluru, 10th October 2023: Sleepyhead, a leading home lifestyle brand and rising star in the world of comfortable and innovative furniture solutions, introduces its latest innovations, the “Play Sofa” and “Tilt Sofa” with fun and unique campaigns. These sofas are the perfect choices to revolutionize your living space with their extraordinary flexibility and creativity. The launch showcases Sleepyhead’s commitment to innovation in the sofa category.

As the festive and sale season approaches, Sleepyhead recognizes the surge in demand for stylish and practical furniture. The “Tilt” and “Play” sofas are meticulously designed to cater to these evolving consumer needs, offering versatility, customization, and space-saving solutions. These sofas are more than just pieces of furniture; they are invitations to reimagine and personalize living spaces, bringing a touch of playfulness and innovation to homes.

The Tilt Sofa: Innovative Transformation for Versatile Living

The Tilt Sofa, a cutting-edge innovation from Sleepyhead, offers a unique feature that sets it apart in the world of furniture. Its key feature allows it to seamlessly transform from a traditional sofa to a lounge or sofa-bed structure by tilting the headboard backward. This ingenious design not only provides proper legroom but also creates an ideal setting for various activities, from lounging during movie nights to cozy date nights with your loved one. The Tilt Sofa is the perfect solution for those who are challenged by limited living space and don’t have room for multiple recliners or massive L-shaped sofas and ottomans. It’s a versatile and space-saving addition that enhances comfort and functionality in any living area.

Tilt’s campaign “Toggle to tilt your world”, brilliantly demonstrates the versatility of their innovative sofa through a series of split-themed videos. Each video portrays two contrasting sides of a person’s home and mood: one regular and one tilted. In a standout video, a man dressed formally sits upright on a Tilt sofa, engaged in a virtual meeting. He nods and smiles, saying, “Yes, sir! It will be done.” After the meeting, he switches to a relaxed mode, donning a hoodie and boxers, and grabs a bowl of popcorn. He reclines on the sofa’s right edge and playfully mocks his boss with, “Get it done over the weekend! Definitely Not!” This clever portrayal highlights Tilt’s sofa adaptability, effortlessly transitioning from work to relaxation.

The Play Sofa: Your Canvas for Creativity

The Play Sofa’s easy-to-detach segments enable effortless configuration changes to suit any mood or occasion. Sofa Play is a modular wonder as it can be rearranged like LEGO. With vibrant pop colours to mix and match, different arm heights, and multiple-seater options it one of a one-of-a-kind sofa in the segment and another groundbreaking innovation from Sleepyhead. So whether hosting a movie night, enjoying a cozy evening, or seeking a quick nap spot, the Play Sofa adapts effortlessly.

To celebrate the Play Sofa’s launch, Sleepyhead is unveiling an engaging social media campaign “Just can’t stop playing”, inspired by the creativity of Lego. Friends and family can come together to customize this Lego-like sofa, reflecting their unique personalities and moods. Each sofa segment can be customized with the same or different colors, allowing individuals to personalize their sofa as they see fit.

Mathew Joseph, CEO and co-founder of Sleepyhead, expressed his enthusiasm for the innovative ‘Play’ and ‘Tilt’ Sofas, stating, “These sofas truly set us apart in the category, reflecting our commitment to delivering furniture solutions that cater to evolving customer lifestyles. The launch is perfectly timed for the festive season, a peak period for marketplaces like Amazon and Flipkart, where consumers seek versatile, stylish, and functional furniture. These sofas’ remarkable flexibility and ability to transform into half beds offer unprecedented customization and practicality, enhancing living spaces just in time for celebrations.”

Deepti Karthik, Fractional Chief Marketing Officer of Sleepyhead, emphasized, “Sleepyhead’s new ad campaigns, especially the one inspired by Lego for our Play Sofa, are more than just advertisements; they’re a celebration of fun and creativity. We firmly believe that furniture should encompass not only comfort but also the essence of being cool and customizable. Our Play Sofa perfectly embodies this belief, and our ad campaigns echo the same spirit. It’s about redefining your space with a playful touch and a sprinkle of innovation. We invite you to join us in making your living room the trendiest and most enjoyable place to be!”

The campaigns highlight the intrinsic playfulness of the festive season in India, embodied by Sleepyhead’s versatile Play and Tilt Sofas, which offer unparalleled customization and practicality. This launch aligns perfectly with the upcoming festive and sale season, allowing customers to enhance their living spaces just in time for celebrations. Moreover, the brand has recently ventured into the omnichannel segment and is constantly expanding its furniture and furnishing portfolio. Recent additions include motorized recliners, dohars, headboard cushions, and an extended range of bedsheet designs, providing a wide array of quality home products.