Bangalore, 28th September 2023: Broadrange.AI, a pioneer in the field of AI technologies, is excited to announce its latest Memorandum of Understanding (MOU) with RV University, Bangalore, to jointly advance the realm of Generative AI. This strategic partnership aims to combine the strengths of both institutions, creating a nurturing foundation for India’s emerging tech enthusiasts to explore the vast opportunities within the US AI industry, particularly in the domain of Generative AI.

We are delighted to announce an inspiring collaboration between two visionary institutions—**Broadrange AI**, based in Northbrook, IL, and **RV University** in Bangalore, India. This partnership signifies a significant milestone and serves as a testament to the unwavering dedication of both entities to fostering excellence and innovation.

Broadrange AI has joined hands with RV University to propel the frontiers of Generative AI forward. This strategic alliance brings together the best of both worlds, providing a nurturing platform for India’s emerging tech enthusiasts. These young technocrats will have the unique opportunity to explore the vast possibilities within the US AI industry, focusing on the dynamic domain of Generative AI.

In the spirit of this collaboration, RV University is proud to introduce its young technocrats—students deeply rooted in software development and fueled by a passionate interest in AI/ML technologies, particularly Generative AI. These aspiring talents will find themselves in a unique position to actively engage with and contribute to the pioneering initiatives of Broadrange AI in this transformative domain.

At the core of this partnership lies the mentorship provided by esteemed RVU faculty members, including Prof. CVSN Reddy and Mr. Ramarao Kadiyala of Broadrange AI. Their guidance and expertise will serve as a guiding light for our young technocrats, ensuring a seamless transition from academia to industry. Additionally, RVU’s contributions extend beyond mentorship, as the institution plays a pivotal role in shaping the foundation upon which this partnership thrives.

A pivotal aspect of this collaboration is Broadrange AI’s commitment to nurturing the next generation of leaders in Generative AI. The company has meticulously curated a series of “intern-driven projects” designed to provide students with hands-on experience in developing and working with advanced Generative AI models. Through projects that encompass eLLM (Enterprise Large Language Model), Geneadaptic (Generative AI Application), and deep learning methodologies, students will be well-versed in prominent AI/ML tools that are essential in shaping the future of generative models, including:

A. Deep Learning: Leveraging advanced neural network architectures for solving complex AI challenges.

B. LangChain: An open-source framework for building applications powered by large language models

C. Hugging Face: A leading AI company behind the popular Transformers library, revolutionizing natural language processing with pre-trained models.

D. Large Language Models: Advanced AI systems, like GPT-3 and GPT-4, capable of understanding and generating human-like text across diverse applications.

E. Toolkits: GPT & BARD. Developed by OpenAI, and Google, these toolkits empower developers to train powerful generative models.

F. BERT (Bidirectional Encoder Representations from Transformers): A pre-training language representation technique utilized for various tasks.

These tools not only offer students a competitive edge but also empower them to lead advancements in the dynamic field of Generative AI, which holds vast creative and practical potential.

Krishna Guda, Co-Founder of Broadrange AI, conveyed his enthusiasm, stating, “Emerging tech enthusiasts are at the forefront of AI’s evolution. Our collaboration with RV University underscores our commitment to refining their untapped potential in the realm of Generative AI. Beyond foundational projects, we’re excited to introduce them to cutting-edge tools that are reshaping the AI landscape.”

Dr. Sanjay Chitnis, Dean of RV University, echoed this sentiment, affirming, “Our young technocrats are on the brink of global AI innovation, particularly in Generative AI. With Broadrange AI’s diverse array of intern-driven projects and cutting-edge tools, they are poised for success. This partnership embodies our shared vision for the AI era that lies ahead.”

Both Broadrange AI and RV University envision this collaboration as the inception of transformative AI innovation, laying the groundwork for tomorrow’s leaders in the dynamic realm of Generative AI.

Kolkata, 28th September 2023: The Indian Chamber of Commerce organized its 3rd EdTech Summit, with the theme “Future of Education: Role of EdTech,” on Tuesday, 26th September 2023 at The Park, Kolkata, bringing together prominent leaders, educators, and experts from the education and technology sectors. The event promises to be a platform for in-depth discussions on the transformation of education through technology. The summit centred on two key topics: Higher Education, focusing on the onus of developing tech-savvy, competent for flexible employment opportunities, and School Education, highlighting the role of EdTech in the transition from smart classroom technologies to real-world situations. Notable dignitaries who graced the occasion included Dr. Subhas Sarkar, Hon’ble Minister (MOS), Ministry of Education, Govt. of India; Prof. (Dr) Dhrubajyoti Chattopadhyay, Vice Chancellor, Sister Nivedita University; Mr. Pradip Agarwal, CEO, Heritage Institute of Technology; Mr. Jaydeep Saha, CEO Empwr.ed, Singapore; Shri Sanjay Kumar Das, Managing Director, WEBEL; Dr. Debanjan Chakrabarti, Director, British Council East and Northeast and Sardar Simarpreet Singh, Co-Chairman, ICC National Expert Committee on Higher Education & Training and Director, JIS Group.

Dr. Subhas Sarkar, Hon’ble Minister (MOS), Ministry of Education, Government of India during his speech said, “I have observed that the National Education Policy, along with its educational initiatives, is playing a pivotal role in transforming India. It is commendable to witness how these changes are not just a minor adjustment, but a profound shift that will have a lasting impact on our nation. Some may consider these efforts as a Herculean task, but I beg to differ. It is a matter of pride that we have taken significant steps in this direction. It is said that even small actions can make a big difference, and I believe this holds true for the changes we are implementing in our education system. In the grand tapestry of time, we find ourselves at a juncture where the past and the present converge. It is fascinating to reflect upon the historical roots of our education system, dating back thousands of years. It serves as a testament to the resilience and adaptability of our culture. The education we received from our ancestors, though valuable in many ways, was not without its flaws. The advent of modern education has opened new horizons, expanding our understanding and perspectives. It is heartening to see the integration of traditional wisdom with modern knowledge in the National Education Policy. It is worth noting that this policy emphasizes the importance of nurturing young minds from a very early age. The foundation of literacy and numeracy laid at an early age will undoubtedly shape the future of our youth. These early years are critical, as they contribute to the development of critical thinking, attitude and emotions. Education is not merely a means to secure employment but a path to personal and societal growth. It encompasses not just academics but also physical and social development, echoing the age-old wisdom that life is a holistic experience.”

While delivering the welcome address, Prof. (Dr.) Dhrubajyoti Chattopadhyay, Vice Chancellor, Sister Nivedita University, said, “Edtech has played a pivotal role in reshaping both higher and school education in India, especially accelerated by the pandemic. It’s revolutionised access, making learning more adaptable and engaging. This summit focuses on crucial dimensions, from upskilling faculty to AI-driven language learning, breaking geographical barriers and ushering in a future of personalised learning, aligning education with the dynamic workforce needs. Edtech is shaping the future of education in India.”

While delivering the keynote address, Mr. Pradip Agarwal, CEO of Heritage Institute of Technology and Summit Chair, expressed, “EdTech has the power to revolutionise education, making it more accessible and effective. Our discussions today delved into the myriad possibilities that technology presents in the field of education. The rapid transformation of education due to technology, accelerated by the pandemic, is a global concern. This shift impacts how we learn and teach, prompting a search for innovation and advancements in education. Technology’s influence on schools and instruction is profound, shaping the future of education. We anticipate continued technological advancements, particularly in assessment and inclusive learning. Data-driven edtech ecosystems are emerging, with a focus on redefining learning outcomes. The edtech industry is a rapidly growing global market, poised to fundamentally reshape education by offering personalised, inclusive, and data-enhanced learning experiences.”

Mr. Jaydeep Saha, CEO of Empwr.ed, Singapore, emphasized, “It is a great honour to be a part of this EdTech conference. EdTech is not just a trend; it’s a necessity. It’s inspiring to see India’s commitment to fostering educational innovation. And what I’ve seen is that education is the foundation. We need to build a foundation, which will require a lot of firepower, and that comes from education. In Singapore, I’ve observed a successful model of government collaboration with businesses, aligning policies with corporate needs. This synergy fosters talent development domestically. Unlike Singapore, where skills are nurtured, India lacks a similar approach. We need to bridge this gap and empower our nation, working together to create a brighter future.”

Shri. Sanjay Kumar Das, Managing Director of WEBEL, highlighted the importance of public-private collaborations and stated, “The synergy between government initiatives and private institutions is key to leveraging EdTech for the benefit of all. In today’s fast-paced digital era, the realm of education technology (EdTech) stands as a beacon of transformative potential. To harness this potential effectively, we must recognise that the synergy between government initiatives and private enterprises is pivotal. Through these collaborations, we can ensure that EdTech solutions reach every corner of society, transcending barriers and benefiting learners of all backgrounds. Government support can pave the way for policy frameworks, funding and infrastructure, while private institutions bring innovation, agility, and expertise to the table. Together, we create an ecosystem where the power of technology is harnessed for the betterment of education on a large scale, enriching the lives of countless individuals and propelling our nation towards a brighter future. As someone deeply committed to the advancement of education through technology, I firmly believe that by fostering these collaborations, we can unlock the true potential of EdTech. Together, we can build a brighter future where every individual has the opportunity to access high-quality education, regardless of their circumstances. The synergy between government initiatives and private institutions is not just a key; it is the very foundation upon which we can build a more inclusive and empowered society.”

Dr. Debanjan Chakrabarti, Director of British Council East and Northeast, discussed the international perspective and said, “EdTech knows no borders. It connects learners across the globe and fosters cross-cultural understanding. In my own experience, I have witnessed the transformative power of EdTech firsthand. It has transcended geographical boundaries, bridging the gaps that once separated students and educators from different corners of the globe. Through online platforms and virtual classrooms, I have had the privilege of engaging with a diverse array of learners, each with their own unique backgrounds, perspectives, and experiences. The beauty of EdTech lies in its ability to break down barriers and facilitate meaningful connections. It empowers individuals to access high-quality education regardless of their physical location, socioeconomic status, or cultural background. This democratization of knowledge not only enriches the lives of individual learners but also strengthens the global community as a whole. Moreover, EdTech has become a powerful tool for promoting cross-cultural understanding. By bringing together students and educators from diverse cultural backgrounds, it creates opportunities for dialogue, collaboration and the exchange of ideas. Through these interactions, learners gain valuable insights into different cultures, traditions, and ways of thinking, fostering empathy and mutual respect.”

While delivering the vote of thanks, Sardar Simarpreet Singh, Co-Chairman, ICC National Expert Committee on Higher Education & Training and Director, JIS Group, shared his insights on the significance of this event and said, “Today, we’ve witnessed a convergence of great minds, a symphony of ideas, and a commitment to shaping the future of education through EdTech. As we heard from distinguished speakers on the transformative potential of technology in education, it is evident that EdTech is not just a tool; it’s a catalyst for change. As we move forward, let us remember that the path to a brighter future in education is illuminated by our collective efforts, innovation, and collaboration. The EdTech revolution is not just a trend; it’s a revolution that will shape generations to come. Together, we shall continue to empower and transform education for a brighter and more inclusive future.”

Vice Chancellor, Sister Nivedita University; Mr. Pradip Agarwal, CEO, Heritage Institute of Technology; Mr Jaydeep Saha, CEO Empwr.ed, Singapore.

New Delhi, India, 28th September 2023 Clarivate Plc (NYSE: CLVT), a global leader in connecting people and organizations to intelligence they can trust to transform their world, today announced recipients of the India Research Excellence – Citation Awards 2023. Nine researchers and 11 institutions received this year’s awards for their outstanding contributions to research.

Clarivate ™ first established the India Research Excellence – Citation Awards in 2004. The awards are based on deep analysis of data compiled from the Web of Science™ citation database and InCites Benchmarking & Analytics™. The analysis considered highly cited research publications in addition to a series of other bibliometric indicators and a qualitative review of the research output. An expert panel at the Institute for Scientific Information (ISI) ™ took the metrics and qualitative review into consideration to decide the award recipients.

The 2023 awards are based on an analysis of publication output from 2017 to 2022. The lifetime achievement category considered research contributions from 1980 onwards.

Anamika Chourasia, Head of Academia & Government, South Asia Pacific, Clarivate said: “We are very proud to recognize and celebrate the research excellence demonstrated by many outstanding researchers and institutions, whose work addressed socially relevant challenges in India. With our trusted content and transformative intelligence, Clarivate is committed to supporting the research community in India to maximize the impact of their research and innovation.”

Individual recipients of the India Research Excellence – Citation Awards 2023 are:

• Prof. Nafees Ahmad Khan, Research Excellence in Agricultural Sciences
•  Dr. Brij Bhooshan Gupta, Research Excellence in Engineering and Technology
•  Dr. Rituraj Purohit, Research Excellence in Medical and Health Sciences
•  Dr. Angshuman Nag, Research Excellence in Natural Sciences
•  Dr. Avik Sinha, Research Excellence in Social Sciences, Arts and Humanities
• ·Prof. Ashok Pandey, Research Excellence in Interdisciplinary Sciences
•  Dr. Saru Kumari, Women in Research
•  Dr. Thippa Reddy Gadekallu, Young Researcher
•  Prof. Sabu Thomas, Lifetime Achievement

Institutional recipients of the India Research Excellence – Citation Awards 2023 are:

• · ICAR-Indian Agricultural Research Institute, Research Excellence in Agricultural Sciences
• · National Institute of Technology Kurukshetra, Research Excellence in Engineering and Technology
• · Postgraduate Institute of Medical Education and Research, Chandigarh, Research Excellence in Medical and Health Sciences
• · Indian Institute of Technology Bombay, Research Excellence in Natural Sciences
• · Malaviya National Institute of Technology Jaipur, Research Excellence in Social Sciences, Arts and Humanities
• · Alagappa University, Research Excellence in Citation Topic: Nanoparticles
• · Banaras Hindu University, Central University
• · Chaudhary Charan Singh University, State University
• · Indian Institute of Science, Deemed or Private University
• · SSN College of Engineering, College
• · Chandigarh University, Institutions less than 15 years old

Prof. Sabu Thomas, recipient of Lifetime Achievement this year said: “I am extremely delighted to receive the award from Clarivate, which is a symbol of research excellence and innovation. This award is a great recognition to our research team in Mahatma Gandhi University (MGU), Kottayam for our excellent work in the area of polymer science and nanotechnology towards the development of advanced functional materials for health, water, environment, energy, agriculture, space and automotive. I use this opportunity to thank all my supporters, colleagues & coworkers in MGU, and the domestic and international collaborators. Finally, a big thank you to Clarivate.”

Prof. Narayan Prasad Padhy, Director of Malaviya National Institute of Technology Jaipur said: “MNIT Jaipur is committed to excellence in research and innovation and this award is a recognition of contributions made by researchers and faculty members in the areas of disaster mitigation and dam safety, material research, nanotechnology, smart grids, computer vision, and deep learning while teaching the same in classes and preparing students to be industry ready. I would like to thank Clarivate for this award to MNIT Jaipur.”

Gurugram, 28th September 2023||Reach Group, a pioneering name in the real estate market, conducted a stunning meeting on September 22nd, 2023 at Gurgaon’s modern high-street market – Reach 3 Roads. At the occasion, over 40+ significant lease partners, associates, Channel Partners, Brokers, and Investors gathered to celebrate the collective triumphs and milestones attained via successful collaborations with Reach Group. The participants were ecstatic about the event.

The occasion served as a significant turning point for Reach Group, was planned to honor the company’s exceptional performance in achieving maximum occupancy across all of their real estate projects, including those for shops and offices, as well as to demonstrate their aggressive expansion by developing ongoing future projects. Additionally, it served as a platform for inspiration for the sales and marketing teams as they continued their efforts to advance Reach Group and the brand’s objectives. The event was spearheaded by Mr. Harpreet Singh Hora, Group Director at Reach Group, and Ankit Gupta, Director at Reach Group. Ankit Gupta successfully handled the role of the event’s moderator and provided key insights and strategies aimed at increasing the company’s growth and success.

Mr. Harpreet Singh Hora, Group Director at Reach Group, said, “We view this accomplishment as a resounding testimonial to our entire team’s unrelenting dedication and persistent efforts. We are extremely proud of our accomplishments, but the possibilities ahead only fuel our excitement. In the years to come, we look forward to setting many milestones in the real estate industry that reflect our commitment to excellence and innovation. We would like to express our sincere gratitude to our distinguished channel partners, devoted associates, dependable Brokers, and forward-thinking Investors who have joined us in celebrating these group victories and milestones made possible by fruitful partnerships with Reach Group.”

Mr. Ankit Gupta, Director at Reach Group, expressed, “The event provided a tremendous opportunity for strategic discussions between our channel partners and notable business leaders. This event served as a testament to our sincere appreciation for our important partners, as well as an opportunity to acknowledge the accomplishments of the entire Reach Group. We are thankful for their unwavering support in helping us attain this important milestone. The energetic environment of the event showcased our strong collaborative attitude, and it provided a wonderful forum for meaningful discussions with our partners, cultivating a common vision for future growth.”

As the evening progressed, it became clear that this event was more than just a celebration; it was also a reflection of Reach Group’s basic principles. It emphasized the company’s commitment to developing initiatives that break down traditional barriers and reimagine how people live in cities.

Language, the renowned homegrown brand celebrated for its exceptional leather footwear and accessories for men and women, is set to make its mark in Punjab with the opening of two exclusive stores. Language’s exquisite products exude sophistication combined with elegance, and comfort, all while offering great value. They promise a haven for fashionistas seeking impeccable pairs of loafers, lace-ups, ballerinas, or stylish handbags, tote, and laptop bags.

Located at two prime locations, the stores can be found at No. 4, Ground Floor, Lal Kothi, adjoining Kalaneedhi Jewellers, Bhupindra Road, Patiala, and 290-B, Mall Road, c/o Ludhiana Hospital, Bathinda. Spanning an impressive 1500 square feet and 1200 square feet, respectively, these stores are poised to establish themselves as the ultimate destination for the city’s discerning shoppers.

Language invites you to visit their new stores in Patiala and Bathinda where Language’s entire range of leather footwear and accessory collection can be seen. With a commitment to quality and a reputation for excellence, Language is set to become the preferred choice for leather goods in Punjab.

New Delhi, 28 th September 2023Times Now, India’s leading English news channel today announced Amazing Indians, a prestigious national platform that celebrates and honors the indomitable spirit of India’s common people who have performed uncommon deeds for the improvement of society. The awards ceremony will be held on September 29, 2023 in New Delhi. Piyush Goyal, Union Minister of Commerce & Industry, Consumer Affairs & Food & Public Distribution, and Textiles & Smriti Zubin Irani, Union Minister of Women and Child Development, Minority Affairs will grace the event as Chief Guests and will deliver keynote addresses.

Times Now Amazing Indians features inspiring stories of individuals who through their grit, determination, and selfless acts of service have significantly impacted people’s lives. The premier national awards night will felicitate winners across 12 categories – Agriculture, Animal Welfare, Education, Environment and climate, Food Management and Nutrition, Girl Child And Women’s Rights Empowerment, Healthcare, Medical & Clinical Assistance, Rural Development, Sanitation And Water, Slum Care, Shelter Management and Tech For Good. The awards night will also witness special felicitations for Dr. Veeramuthuvel, Project Director, Chandrayan- 3, ISRO, and Dr. Nigar Shaji, project Director, Aditya – L1 Mission, ISRO for their outstanding contributions to India’s space endeavors.

Adding to the grandeur of the ceremony, the event will feature a special Jugalbandi performance by Smt. Anuradha Pal, India’s First Female Tabla Maestro, and a captivating musical presentation by the exceptionally talented members of Shreerang Charitable Trust.

MK Anand, MD & CEO, Times Network said, “As India’s most influential news leader, Times Now has played a pivotal role in driving change and action. Amazing Indians Awards is our initiative to highlight the extraordinary achievements of ordinary Indians who have made a positive impact on society. Over the years, the platform has featured the remarkable journeys of over 500 such individuals, each of whom has crafted a legacy through courage, determination, and an unwavering spirit. I am confident that the stories of these ‘Amazing Indians’ will inspire a new generation of changemakers, contributing to a better India.”

A panel of esteemed jury comprising General M. M. Naravane (PVSM, AVSM, SM, VSM (RETD), Former Chief of the Army Staff, Indian Army), Prasoon Joshi (Chairman, McCann Worldgroup Asia Pacific and CEO & CCO, McCann Worldgroup India), Ritesh Agarwal (Founder and Group CEO, OYO), Anand Kumar (Founder, Super 30), Dr. S. Rangarajan (Former Director ISRO, MCF, ISTRAC & Satcomm) and Sonam Wangchuk (Social Reformist, Ramon Magsaysay Awardee) have shortlisted the winners through an exhaustive pan-India screening process duly evaluated by Ernst & Young (Process Partner).

Introducing the epitome of elegance and opulence – PP Jewellers by Pawan Gupta proudly presents its latest Bridal Jewellery collection, an ode to timeless beauty and unmatched craftsmanship. Meticulously curated with the discerning bride in mind, this collection exudes a perfect blend of traditional grandeur and contemporary allure.

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Mumbai, 28th September 2023: To outline strategies for the next step towards creating a lasting impact on safe driving habits, road discipline, and the overall safety of vehicles and roads, the Society for Automotive Fitness & Environment (SAFE), an initiative by SIAM, organized its “24th Edition of SAFE Annual Convention 2023” today in Guwahati, Assam. Centered on the theme – “SAFE Roads, SAFE India: Strategies for Ensuring Safer Transportation”, the event witnessed the presence of many dignitaries discussing road safety and how it can be boosted in India.

On the Occasion of the 24th SAFE Annual Convention 2023, Hon’ble Chief Minister of Assam, Dr Himanta Biswa Sarma, in his message, mentioned that “The Indian automobile industry plays a vital role in our nation’s growth and, as it continues to thrive, it presents us with an opportunity to address road safety challenges. In Assam, we have taken steps like identifying accident hotspots, awareness drives, and emergency care strategies to address this. We are intensifying awareness against drink and driving, over speeding, and promoting helmet use, along with increasing highway patrolling. There is a need for a culture of Safety, wherein Education will play a major role. Our efforts also extend to constructing bus and truck bays, removing encroachments on national highways, and prioritising preparedness strategies. I commend SIAM and wish them success for their ‘Surakshit Safar’ and ‘SAFE’ initiatives towards safer transport systems.”

The convention was honored by the presence of the chief guest, Shri Parimal Suklyabaidya, the Hon’ble Transport Minister of the Government of Assam, along with Shri Adil Khan, IAS, Secretary of Transport, Government of Assam, Prof Dr Nani Gopal Mahanta, Academic Advisor to Govt. of Assam, Shri Syedain Abbassi, IAS, Additional Chief Secretary, Govt of Assam and several other distinguished dignitaries. Industry experts from various corporations and OEMs shared valuable insights, greatly enhancing the significance and credibility of the discussions and initiatives presented during the convention.

Addressing the inaugural session, themed “Road safety in India – The journey so far”, Chief Guest Shri Parimal Suklyabaidya, Hon’ble Transport Minister, Government of Assam, said, “The Government of India and the automotive industry has made remarkable strides in improving vehicular safety. The alarming rate of accidents, especially among individuals under the age of 45, poses a real risk to an entire generation. Considering that the majority of accidents in Assam involve ‘dumpers’ and 2-wheelers, riders must prioritise safety by wearing helmets. Similarly, 3- and 4-wheeler manufacturers should actively guide customers to follow traffic and safety regulations. In doing so, we can collectively contribute to a safer and more responsible road environment.”

Guest of Honour Shri Adil Khan, IAS, Secretary of Transport, Govt. of Assam, said, “India’s annual toll of 1.5 lakh lives lost in road accidents is one of the highest in the world, and we must raise awareness and change driver behaviour to mitigate this crisis. In Assam, we actively engage with civil society, enforce road safety and traffic laws, and have integrated awareness education into the school curriculum. Extensive IEC campaigns, regular road safety audits, and state-regulated speed limits are in place. Assam has introduced 50 contactless services for licensing and vehicle registration, simplified registration processes, digitalised DL and RC, and implemented a comprehensive vehicle scrappage policy, among other measures to make vehicle-related services more accessible and user-friendly for the public.”

Guest of Honour Prof and Dr Nani Gopal Mahanta, Academic Advisor to Govt of Assam, said, “With approximately 65,000 schools in Assam and over 49 lakh students, ensuring road safety is paramount to all of us. The Secondary Education Board of Assam (SEBA) has taken proactive steps by including road safety rules and regulations in Assamese textbooks to instil awareness among students. The Department of Education, Assam also collaborates with the NSS and NCC to conduct various road safety programs to enhance preparedness and awareness among students and the community.”

Welcoming the Dignitaries and Auto Industry members to the Inaugural Ceremony of the SAFE Annual Convention 2023, Mr Prashant K. Banerjee, Executive Director, SIAM, informed everyone, “The SAFE initiative Surakshit Safar is making an impact all over the country.”

The SIAM SAFE Context Paper “Analysing India’s Imperatives for Road Safety” was unveiled on this occasion. The Transport Minister felicitated the contributors to road safety during the inaugural session.

During the inaugural session, Mr Sushant Naik, Vice President at SAFE and Global Head of Government & Public Affairs at Tata Motors Ltd, Mr D. Balakrishnan, President of SAFE and General Manager at Ashok Leyland, Mr Ashim Sharma, Senior Partner & Group Head at Nomura Research Ltd, and Mr Vinay Dhingra, Director at Honda Motorcycle & Scooter India, also shared their insights and perspectives on road safety in India.

The first plenary session, “Proactive Engineering and Education in Road Safety”, was chaired and moderated by Mr Vikram Gulati, Country Head & SVP, CSR, External Affairs, Toyota Kirloskar Motor. Guest of Honour, Mr Pankaj Singh, Executive Director, NHIDCL (National Highway Infrastructure Development Corporation Ltd), shared his perspectives on Education in Road Safety.

The session also included thematic presentations from Mr Ashish Chutani, Head -Corporate Affairs, Maruti Suzuki India Ltd, on ‘Innovative engineering practices for improving road safety in India’, Mr Kalyan Dutta, Manager (T) / Road Safety

Auditor, NHAI, on ‘Road Safety in context to North-East and Hill roads for safe transportation’, Mr Bhagwan K Bindiganavile, Sr Vice President (Strategy, Brand & Communication, VE Commercial Vehicles Ltd, on ‘Automobile industry contribution in Road Safety Education’, and Mr Ramashankar Pandey, Chief Executive Officer, TATA Autocomp GY Batteries Pvt Ltd, on ‘Proactive Engineering and Education in Road Safety’. Ms Prabha Mankikar, English Teacher, Kendriya Vidyalaya Sangathan, also discussed the “Importance of Road Safety in School Education.”

The second plenary session, titled “Ensuring Enforcement and Emergency Care in Road Safety”, was chaired and moderated by Mr Vinay Dhingra, Director, Honda Motorcycle & Scooter India Pvt Ltd.

The session also included thematic presentations from Mr Umesh K Suryavanshi, Dy Head (Training & Consultancy), CIRT, on “Innovative Driving Test Systems”, Mr Benoy Gopal EB, Associate Director, C-DAC, on ‘Role of technology in improving road safety enforcement mechanisms’, Mr Piyush Tewari, Founder & CEO, and Dr Roshan Jose, Head of Road Safety Project, SaveLIFE Foundation, on ‘Strategies for engaging communities in road safety initiatives’ and Ms Bhuvaneswari Jayaraman, Chief Manager – CSR, SKODA AUTO Volkswagen India Private Ltd, on ‘Moving People Safely – Skoda Auto Volkswagen India’s road safety projects’.

The third Plenary Session, titled “5th E of Road Safety – Evaluation”, was moderated by Mr Yash Pal Sachar, Vice President & Head of Corporate Affairs, Ashok Leyland Ltd. Guest of Honour, Mr Gaurav Upadhyaya, IPS, Additional Secretary, Transport (Head- Lead Agency on Road Safety), Govt of Assam shared his perspective on road safety.

The session also included thematic presentations from Mr Pradeep Jaswani, COO, JP Research India, Prof Akhilesh Maurya, IIT, Guwahati, Mr Anshuman Roy, Director- Business Development, Rosmerta Technologies Ltd, Mr Pradeep Jaswani, COO, JP Research India, Dr Prerna Arora Singh, CEO, People Trust’s India and Prof Akhilesh Maurya, IIT, Guwahati. They shared their views on 5th E of Road Safety.

SIAM, with its members, has been engaging with governments, corporations, and various stakeholders in an effort to address safer mobility across the nation, aligned with SIAM’s objective of Building the Nation Responsibly.

Mumbai,28 th September 2023 BrandMusiq, India’s pioneering sonic branding firm has created a cutting-edge sonic identity for vivo, the trusted global smartphone brand. This ground-breaking collaboration between BrandMusiq and vivo ushers in a new era of emotional resonance and brand recognition through the power of sound. It is a monumental achievement in establishing vivo’s sonic brand, destined to echo through millions of devices daily across India, forging a strong acoustic signature for the brand.

vivo took a visionary step to enhance its customer experience and brand identity. In partnership with BrandMusiq, a global sonic branding agency, vivo has harnessed the art and science of sound to create a comprehensive Sonic Identity System, one that will be unique to vivo and will be instantly recognizable. This includes the ‘MOGOSCAPE® (Sonic palette), a MOGO® (Musical LOGO), and a Mini-MOGO® (confirmation sound/alert), created to encapsulate the essence of vivo’s brand purpose, ‘Live the Joy.’ Already integrated into all brand communication including TVCs and digital content, this system ensures an instant and unmistakable association for vivo.

Notably, vivo has recently incorporated these distinctive ringtones and notification sounds into their newly launched V29 series devices in India. This marks a significant milestone in the manifestation of vivo’s sonic brand, set to resonate millions of times daily across India, creating a strong and consistent auditory identity for the brand.

Speaking on the landmark initiative, vivo Brand spokesperson stated “We can’t wait to have consumers experience this encapsulating tone that is the perfect embodiment of vivo brand values and purpose. The process of creating this was a wonderful journey of bridging the gap between science and art. We hope consumers can find joy in what we have created.”

Rajeev Raja, the visionary Founder of BrandMusiq, expressed his excitement about this monumental collaboration: “vivo’s decision to integrate our Sonic Identity System into their brand communications and consumer engagement programs marks a momentous leap for both sonic branding and the brand’s identity. We are thrilled to partner with vivo in creating a comprehensive sonic identity that triggers instant brand recognition and deepens brand emotion”

Over the years, BrandMusiq has successfully unlocked sound opportunities for consumer brands to create a long-lasting emotional association with their audiences across a multitude of ‘ear points’ or ‘audio touchpoints’. By applying their time-tested process, the company has developed sonic identities that connect with consumers at a deeper and more subliminal level. BrandMusiq has created sonic identity for brands like MasterCard Global, Infosys, Toyota, Unilever brands (such as Bru, Red Label, Vim,) HDFC Bank, SBI Life, Vistara Airlines, Zomato, Raymond, Kraft, Nestle, Blue Band, MG Motors, Reliance Petroleum, and many others.

28th September 2023: Centuary Mattress, a trusted name in the sleep solutions industry in India for more than 35 years, is pleased to announce its special partner sponsorship for Big Boss Telugu Season 7. The strategic partnership for the fourth consecutive year aims further to enhance brand recognition among the audience while delivering top-tier sleeping solutions and premium-quality mattresses.

Having previously sponsored Big Boss Seasons, Centuary Mattress experienced a remarkable surge in brand recall within the Hyderabad market as a direct result of this collaboration. The current sponsorship arrangement will be a long-term association solidifying Centuary Mattress’s commitment to the Big Boss Telugu franchise and its dedication to providing customers with superior sleep experiences. Additionally, during this season, Centuary Mattress is unveiling the PV Sindhu TVC campaign, which has garnered significant praise from critics for its creative advertising film. The campaign emphasizes the benefits of copper-infused sleep, highlighting that better sleep can enhance performance.

Mr. Uttam Malani, Executive Director of Centuary Mattress, said, “During the last season, our previous collaboration with Big Boss yielded significant benefits. We’ve renewed our sponsorship for the current season based on the positive outcomes of our initial partnership. Through this renewed association, we aim to achieve even greater brand recall rates and convert them into increased revenue and growth opportunities.”

Centuary Mattress has a presence among multi-brand dealers from 400 outlets and 200 brand stores in Telangana and Andhra Pradesh and 4500+ across India. It aims to increase its presence to at least 100 exclusive experience stores by 2025.