Gera Developments unveils a new, one-of-a-kind campaign featuring Amitabh Bachchan

Gera Developments

Pune, 1st September 2023 Amitabh Bachchan was named brand ambassador and the face of Gera Developments Pvt. Ltd (GDPL), the pioneers of the real estate business and the award-winning creators of premium residential and commercial projects in Pune, Goa, and California, last month. The decision to onboard the Bollywood superstar to represent brand Gera came as a result of the commonality, brand relevance, standing in the market, and emotional appeal they possess with their respective audiences.

As part of the association, the real estate developer has unveiled a new, one-of-a-kind campaign featuring Amitabh Bachchan. The campaign encapsulates the superstar’s narration of beautiful performance poetry that draws focus on the selfless love parents have for their children combined with the struggles and sacrifices they go through. The insights strike a deep emotional chord with the audience as he goes on to bring to life how parents sacrifice everything for their children and go to great lengths to ensure that they provide the best environment for the development of their children. Given his popularity amongst different age groups and the fact that he is deemed to be a doting father and grandfather, as well as a vocal supporter of child development, there was an instant resonance with brand Bachchan.

As an ode to this unique initiative that throws light on the plight of today’s parents who struggle to strike a work-life balance and the significance for celebrating childhoods, the superstar voiced a special rendition; the excerpts of which read, “Wo aashiyan jiss ki deewaarein hi hui khadi bacchon ka dhyaan rakh kar. Wo ghar jiss ka aangan bana unn ki zarooraton ka hisaab le kar.” This captures the essence of Gera’s ChildCentric® Homes that offer child-friendly amenities, development activities, and an environment that fosters development, fun, convenience, and safety – just everything that parents want for their children.

“I look forward to my endorsement association with Pune-based Gera Developments as I liked their innovative concept and focus on Child Centric Homes.” commented Bollywood Superstar Amitabh Bachchan.

Mr. Rohit Gera, Managing Director of Gera Developments, said in a statement, “Amitabh Bachchan is the ultimate Outdoer and one of the greatest personalities the country could ever have. We are proud to have him bring the concept of Gera’s ChildCentric® Homes to life through this performance poetry. We launched this new category of living spaces to help children soar while meeting the changing needs and lifestyles of parents and children. To eliminate travel time, enable convenience, promote all-round development, and reduce the stress in the lives of parents, our ChildCentric® Homes are integrated with top-notch amenities and training academies. So far, our ChildCentric® Homes projects have received a phenomenal response and our outlook for this product line remains optimistic.”

With projects spread across Pune’s upscale vicinity of Upper Kharadi, the one-of-a-kind themed-homes have not just left homeowners and investors impressed but also the Bollywood superstar. While Gera’s Planet of Joy project offers 2, 3, and 4 BHK apartments, along with duplexes and cluster villas, Gera’s World of Joy project encompasses 2, 3, 3.5, and 4 BHK apartments, duplexes and cluster villas. Both these ChildCentric® Homes projects are equipped with best-in-class specifications, smart home automation, and a multi-level clubhouse, with a host of other entertainment options. The company is in expansion mode with a launch pipeline of 4.7 mn sf.

As a pioneer of ChildCentric® Homes, GDPL has introduced a new segment in the real estate market and created a paradigm shift for both developers and homebuyers.

New QuickBooks Spoof Attack Making Waves

We’ve written extensively about phishing attacks that originate directly from QuickBooks. This works by hackers creating accounts directly in QuickBooks and then sending invoices directly from the site to end-users. The catch? There’s malicious instructions, either in the form of a phone number to call or email to engage with.
This is an attack that continues to happen and it’s part of what we call BEC 3.0–using legitimate tools to send phishing attacks.

But phishing comes in all forms and one thing that’s still popular is spoofing attacks. These are attacks that look like they come from a legitimate service, but in fact come from a malicious domain or email address.
We’re seeing an increase in attacks that spoof QuickBooks—hundreds in the last few weeks.
In this attack brief, Check Point Harmony Email researchers will discuss how hackers are spoofing QuickBooks to phish users.

Attack

In this attack, hackers are spoofing QuickBooks in order to try and extract money from end-users.

  •  Vector: Email
  •  Type: Impersonation
  •  Techniques: Social Engineering, Credential Harvesting
  •  Target: Any end-user

Email Example
This email comes from “Quickbooks Solutions” which is obviously not QuickBooks.
But, if you don’t look at the sender address, you’ll see an email that says your QuickBooks account needs to be upgraded. If you don’t, you’ll lose access to a lot of key services, including payroll, bill paying and more.

If you work with QuickBooks in your organization, this could be a siren call. You might be willing to give QuickBooks support a call and sort it out.
If you call, though, you’re not going to reach QuickBooks. In fact, it’s a scam number associated with QuickBooks attacks:

There’s a lot of things that should alert email security services and end-users that something is off. One is the sender address. It’s not a traditional email address, and it certainly isn’t associated with QuickBooks. Two, the phone number. Our AI scans phone numbers and matches it against scam numbers to see if something is amiss.
Third is the tone. It’s urgent, with lots of red colors. And the grammar is pretty stilted.
All in all, it’s an attack that should raise red flags.

Techniques

Spoofing popular—and even non-popular—brands is an incredibly common phishing tactic. It’s popular because it still works, even if some of the campaigns don’t always look believable.

This attack, which spoofs QuickBooks, is only somewhat convincing. But the attack does a great job of conveying urgency. If you don’t renew, the email says, you will lose access to critical services, such as bill pay, payroll, taxes and more.

If you see that and realize that you may lose access to those tools, you might want to act quickly.

That’s what the hackers are hoping for. All it takes is a moment where the user doesn’t think or acts too quickly. That can be all it takes for serious damage can happen.

Best Practices: Guidance and Recommendations

To guard against these attacks, security professionals can do the following:

  •  Implement security that uses AI to look at multiple indicators of phishing, as well as phone numbers
  •  Implement full-suite security that can also scan documents and file
  •  Implement robust URL protection that scans and emulates web pages

Consistent Unveils Two Cutting-Edge Frameless Monitors with Display Excellence – CTM2200 & CTM2400

New Delhi,1st September 2023 Consistent Infosystems, one of the fastest-growing Indian IT hardware manufacturing brands with products catering to the IT, Electronic & Home Entertainment Industry has proudly announced the launch of two groundbreaking models in their monitor range – ‘CTM2200’ & ‘CTM2400’. These innovative additions boast frameless and slim designs, encased in an elegant white body, promising to elevate user experience like never before.

The CTM2200 captivates with a generous 54.6cm wide display, ensuring a mesmerizing visual experience. With a maximum resolution of 1920×1080 Full HD, users can expect nothing short of crystal clear clarity in every frame. Emphasizing eco-friendliness, this model boasts remarkably low power consumption, consuming only 21W without compromising on performance. Enriching the multimedia experience, the inbuilt speaker delivers an immersive sound to your ears.

The CTM2400 takes visual immersion to a whole new level with its wide form factor, spanning an expansive 60.5 cm display size. Witness lifelike images and vibrant colors with a maximum resolution of 1920×1080 Full HD, catering to the most demanding tasks. Promising an eco-conscious design, this model boasts power consumption of less than 24W, reflecting a commitment to energy efficiency. Just like the CTM2200, this model is also equipped with an inbuilt speaker to 2x the user experience.

“Consistent Infosystems continues to drive innovation in the technology landscape, and these new range of monitors showcase our dedication to keep delivering cutting-edge products with enhanced quality. The CTM2200 and CTM2400 stand as a testament to our commitment to offering state-of-the-art displays that enrich our customers’ lives” said Mr. Yogesh Agrawal, CEO & Co-Founder, and Mr. Nitin Bansal, Founder & MD, Consistent Infosystems Pvt. Ltd.

Pricing and Availability:

The new CTM 2200 and CTM2400 LED monitors are priced at INR 10,499 and INR 12,999 respectively. These monitors also come with a 3-year warranty and can be purchased through all Consistent branches.

Isuzu Motors India launches ISUZU D-MAX S-CAB Z, the ‘Smartest’ looking Crew-Cab Pick-up in the CV segment

Isuzu Motors

1st Sept 2023 Chennai: Isuzu Motors India launched the all-new D-MAX S-CAB Z variant in India, today. It is the ‘Smartest’ looking Crew-Cab Pick-up in the commercial vehicle segment and is ‘Beyond the Ordinary’. It embodies the spirit of a pickup culture in India with the combination of smart looks, rugged and durable workhorse capability, safety and passenger vehicle-like comfort. With the addition of this top-end variant, Isuzu Motors India now offers a more comprehensive and versatile range for all business and professional requirements.

The ISUZU D-Max S-CAB Z complements the aspirations of the evolving Indian businessmen and professionals for a stylish-looking vehicle for their business needs, which is engineered for life. Powered by the proven 2.5 litre ISUZU 4JA1 Engine, the ISUZU D-Max S-CAB Z model projects an aggressive stance with its styling elements. It comes with many best-in-class features in the crew-cab commercial vehicle category.

The distinctive exterior sports a smarter look with the eagle-inspired chrome grille, flanked by Bi-LED Projector Headlamps with LED DRLs and front fog lamps. The door handles and tailgate handles are finished in chrome. This is further attenuated by the power-adjustable chrome ORVMs with turn indicators. The sporty roof rails, gun metal Shark Fin Antenna and all-new 6-spoke wheel covers add to its overall appeal.

Taking comfort and convenience to the next level, the ISUZU S-CAB Z comes with ‘Keyless entry’, a best-in-segment feature. The conveniently placed stylish anti-skid sidesteps allow for easy ingress and egress. On the inside, it has piano black finished trim elements that match the leather finish steering wheel which now has steering-mounted controls. The two-tone black and dark grey premium upholstery further ups the appeal quotient. The high-grade seating has height adjustable headrests and the front seats have back pockets.

For on-board entertainment, the 7” touch-screen audio system with 6 speakers and multiple USB ports is also another best-in-segment feature. This is integrated with the rear-parking camera for ease of parking the vehicle.

The cup holders on the centre console, auto up-down driver power window, map lamp, sunglass holder, vanity mirror on the rear of the co-driver sun shade rounds up the complement of the comfort and convenience feature list.

ISUZU vehicles are renowned for their tough build quality and the ISUZU D-Max S-Cab Z stays true to this reputation. It comes with best-in-class occupant safety with air bags for both the driver and co-driver. The rear seating now comes with ISOFIX anchorages. This is in addition to the speed-sensing door locks, front and rear crumple zones, cross car front beam, door side intrusion protection, collapsible steering column and underbody steel protection for the drivetrain. The BOS (Brake Override System) cuts power to the engine in case of panic braking (when the brake and accelerator pedals are being depressed at the same time).

With its robust design, smart looks and unmatched comfort in the CV Crew-Cab segment, the Isuzu D-Max S-Cab Z is a perfect proposition for those buyers who seek an aspirational vehicle of choice, on their path to progress.

Mr. Toru Kishimoto, Deputy Managing Director, Isuzu Motors India, said, “Our vehicles are designed to offer the perfect combination of style, reliability and performance while also providing excellent comfort and safety. To support the growing customer community, we are also increasing our dealership network to provide seamless sales and service touchpoints. Today, we are excited to launch the ISUZU D-MAX S-CAB Z, which embodies the essence of an aspirational vehicle that’s truly ‘Beyond the Ordinary’. The ISUZU D-Max range has been a success story for many customers in India and we are confident the ISUZU S-CAB Z will truly enhance the value proposition for our aspiring customers”.

The Isuzu D-Max S-Cab Z with ISUZU’s legendary best-in-class safety and reliability adds to advantage of being ‘Beyond the Ordinary’ in winning customers with performance and panache. It will be available in 5 colours; Cosmic Black, Galena Grey, Splash White, Nautilus Blue and Titanium Silver. The introductory launch pricing* will be INR 14,99, 910/- (ex-Showroom, Chennai).

Last-minute Raksha Bandhan gifting ideas for your siblings

Last-minute Raksha Bandhan gifting

Organic Roots Toor Dal and Red Rice Khichdi at Organic Roots Traditional Uttarakhand recipe which will take you to the foothills of the Himalayas. Organic Roots’ offers high quality tasty, wholesome, nutritious, safe & sustainable food at a convenience.

Our ready-to-cook meals bring both traditional & innovative recipes from across India to you. Culinary secrets that have been protected & handed down over the generations are evolved into truly authentic recipes from their region of origin and packaged in innovative and convenient formats. The traditional age-old recipes are slow-cooked to perfection in small batches by restaurant chefs. The products are packed using a superior dehydration technique which preserves the nutrient value of the ingredients. The meals retain the original delectable flavors & wholesome nutrition of the ingredients used.

Price: INR 149

Home Appliance for Smart Living:

Depending on her interests, a smart home appliance could be a fantastic gift. Whether it’s a smart speaker, a coffee maker, or something else that aligns with her lifestyle, it’s a practical yet thoughtful choice.

Remember, the best gift is one that reflects your sister’s unique personality and preferences. Whichever option you choose, accompany it with a heartfelt letter expressing your gratitude and love. This Raksha Bandhan, celebrate the irreplaceable bond you share with your sister by giving her a gift that truly speaks to your connection.

Entrepreneurs Premier League, led by Delhi NCR Entrepreneurs, commence its third season

 

New Delhi, 31st August 2023: The stage is set for yet another exhilarating season of the Entrepreneurs Premier League (EPL), where business acumen meets sportsmanship, and innovation is celebrated in the spirit of healthy competition. The highly anticipated third season of EPL promises to be bigger, better, and bolder as it brings together a cohort of 90 dynamic entrepreneurs forming six teams to battle for the championship title.

EPL Season 3 kicks off with great excitement on the 27th of August, 2023, at the Vinay Marg Sports Complex, Chanakyapuri. This season will witness the fusion of entrepreneurial brilliance and sporting fervor, all under one roof. The grand finale is scheduled to take place on the 8th of October.

This year’s league showcases a diverse line-up of six teams, each fueled by the passion of visionary entrepreneurs. The participating teams are Toreto Bang, Mavericks, UAPL XI, Modi Infosol XI, XSYS DKDC Stars, and KVE SuperGiants.

Left to Right_Karan Verma, Anchit Jindal, Aditya Bhasin, Tarun Modi, and Dheeraj Gupta

Expressing his enthusiasm, Vikram Singh, Creator and Director, Akra stated, “Entrepreneurship is about pushing boundaries, and EPL embodies this spirit. This league brings together innovative minds and showcases the fusion of sports and business. We’re excited to witness the dynamic energy and camaraderie among entrepreneurs.”

In its mission to elevate entrepreneurship and innovation, EPL Season 3 is proud to be backed by some outstanding sponsors who believe in the power of nurturing dreams. The league is supported by Akra as their title sponsor. Jersey Sponsors are Casa Aaurum, Visa Waley, PS – Usha Pipe and Steel, SRB Retail, Sriram Hariram Jewellers, DRM Technology Solutions, NS Telecom, KVE Enterprises, Passionworksx, DKDC. Cap Sponsors Finezza, Whitenights, Lower Sponsors 2 Little Monkeys, Beverage Partner Toreto, Clearsip, Social Media Partner Rad Digital, Gifting Partners Gujral Insurance, VVN, Karma, Graneri Overseas, Fragrance Partner Kelyn Medical Partner Max, NGO Partner Deepalaya, Cake Partners Sugary Delights, Risata, Machan Sponsors White links, UAPL, Nimble Scaffolding, Alventana and Adgcraft Communications being the PR Partner.

Joining the visionary founders for the league’s third season are Karan Verma, Co-founder at Faad Network Pvt. Ltd., Anchit Jindal, Proprietor, Anchit Traders, Aditya Bhasin, Founding Partner of Xsys Solutions; Tarun Modi, Sr. Manager at Modi Infosol Pvt Ltd; and Dheeraj Gupta, Managing Partner of Peritia Law Chambers. Together, they are driving the league forward with renewed enthusiasm and innovation.

EPL Season 3 promises an unforgettable blend of sportsmanship, entrepreneurial zeal, and camaraderie.

CyberPeace in collaboration with C20, G20 India and the United Service Institution of India announces the Inaugural Global CyberPeace Summit

Cyber Peace Summit

NEW DELHI,  August 2023 – In a pioneering initiative to address the myriad challenges and opportunities in the global cyber landscape, CyberPeace in collaboration with C20, G20 India, and the United Service Institution of India is thrilled to announce its inaugural Global CyberPeace Summit, scheduled for September 1, 2023, at The United Service Institution of India, New Delhi.

The Summit has people speaking and attending from across different continents, and from many different communities. The Summit, a convergence of global cyber experts, policymakers, industry leaders, and digital enthusiasts will witness some of the prominent personalities like:

● Ms. Anne Neuberger Deputy Assistant to the President & Deputy National Security Advisor for Cyber & Emerging Technologies United States Government

● Mr. Gazmend Huskaj Head of Cyber Security Geneva Centre for Security Policy

● Mr. Suresh Yadav Deputy Chief of Staff, Office of the Secretary General, The Commonwealth Secretariat

● Mr. Gilbert Nyandeje Founder and Chief Executive Africa Cyber Defence Forum

● Ms. Subi Chaturvedi, Global SVP, Chief Corporate Affairs & Public Policy Officer, Inmobi

● Lt Gen (Dr.) Rajesh Pant (Retd), Former National Cyber Security Coordinator, Government of India,

● Maj Gen BK Sharma (Retd.), Director General, United Service Institution

● Dr. Sanjay Jha School of Computer Science and Engineering University of New South Wales

● Lt Gen MU Nair, National Cyber Coordinator, Government of India

● Ms. Genie Sugene Gan, Government Affairs & Public Policy Kaspersky

● Ms. Kala Philip Chief Executive Officer BSI Learning Institute, Australia

● Mr. Pablo Hinojosa, Strategic Engagement Director, Apnic

● Padmashree Sunitha Krishnan Chief functionary and co-founder Prajwala

The summit aims to foster discussions on pressing topics:

– Internet Governance and Cyber Policy Dialogue: Crafting global standards, dialogues, cooperation, and collaboration through cyber diplomacy.

– Emerging Technology and CII Dialogue: Anticipating and addressing tomorrow’s cyber challenges while evolving with technological threats.

– Cyber Cultures Dialogue: Promoting inclusivity and equity in the digital realm for a truly universal digital community.

A special highlight of this year’s Summit is the unveiling of the much-anticipated “Delhi Declaration on Cyber” and the groundbreaking “CyberPeace Protocol,” documents set to redefine global standards and foster collaboration and peace in cyberspace.

Major Vineet Kumar, Founder of the CyberPeace, said “Amidst the dynamic landscape of cyberspace, the Global CyberPeace Summit stands as to our commitment to fostering harmony, resilience, and collaboration. As we unite stakeholders from diverse corners of the cyber realm, we’re not just discussing the future – we’re shaping it. With the unveiling of the Delhi Declaration and CyberPeace Protocol, we mark a historic step towards a secure and inclusive Cyberspace. Together, let’s embark on a journey towards a legacy of CyberPeace.”

The Summit also features the exclusive CyberPeace Awards and Honors – “CyberPeace Keepers”, “CyberPeace Ambassadors” and “Raksha awards”, honoring those who’ve made significant contributions to the realm of cyberspace. These accolades celebrate champions who embody the vision for a safer cyberspace and inspire a global community to work towards a harmonious digital future for all. The winners of Raksha Competition, a Nationwide online safety competition jointly conducted by CyberPeace and NCERT, Ministry of Education would also be honored.

While in-person attendance is selective owing to a limited seating capacity, virtual participation has been facilitated to allow global attendees to partake in this monumental event. Registration for the event is mandatory.

Jovees Herbal launches its new ad with Parineeti Chopra focusing on natural glow and beauty of the skin

Jovees Herbal Logo

With the ever-increasing demand for natural skin care products and the goal to provide long-lasting skin and hair care solutions, Jovees Herbal sets out to bring you the best that nature has to offer. With a vast range of products, Jovees Herbal takes immense pride in providing a solution to all kinds of skin and hair care problems with their highly effective herbal products combined with scientific brilliance.

After the phenomenal success of last year’s advertisement campaigns, where they witnessed a 40% growth in offline and e-commerce, Jovees Herbal is launching 2 new Ads this year, which are conceptualized by Devaiah Bopanna and Puneet Chadha, Mean Cat Media, providing an understanding towards the importance of skin care in their typical quirky manner.

The advertisement features the very charming and dynamic Parineeti Chopra, promoting Jovees Herbal face washes, which are not only our best sellers, but also the perfect herbal blend to achieve healthy and glowing skin. With this ad campaign, Jovees Herbal targets the product which covers the largest skin care segment – Face Wash. As cleansing is the first and foremost step in building and maintaining any skincare routine, Jovees face washes treat all the skin issues at the root, to unveil the natural glowing skin hidden beneath. This year’s campaign will be launched on various platforms like television, digital media, and OOH.

Jovees Herbal is an environmentally conscious brand that focuses on providing their consumers with a long-term solution for their concerns. Their product range is PETA-certified cruelty-free, free from harmful toxins, devoid of parabens and alcohol, and composed entirely of natural and premium quality herbal ingredients. Their innovative and effective lineup seamlessly combines the goodness of botanicals with scientific expertise.

Grounded by their roots yet aspiring to reach great heights, Jovees Herbals has established a strong presence in various international markets, including Qatar, Sudan, Russia, Sri Lanka, Maldives, Kuwait, the Czech Republic, and France. The brands commitment to quality is unwavering; all their products undergo rigorous testing to ensure premium quality and earn customer trust and support.

AICTE inaugurates Women Entrepreneurship in Waste Management (WEWP) Conclave 2023

AICTE inaugurates Women Entrepreneurship

New Delhi, 31st August 2023 Hon’ble Chairman, AICTE inaugurated Women Entrepreneurship in Waste Management (WEWP) Conclave 2023 on 30.08.2023 at 11 AM in AICTE HQ, Nelson Mandela Marg in the presence of Hon’ble Vice-Chairman, AICTE and Hon’ble Member Secretary, AICTE.

AICTE, jointly with the International Institute of Waste Management, is organizing Women entrepreneurship in Waste Management (WEWP) Conclave 2023. It is a program, which is developed by amalgamating both these challenges of our Country and converting it into an opportunity to empower women as well as manage the waste in the country.

Prof. T.G. Sitharam, Chairman, AICTE said, “I am happy to launch Women Entrepreneurship in waste management programme. This is an inspiring program to involve women towards self-empowerment. It also helps to solve waste management, a burning issue of our country particularly in urban areas. I must say that Waste to Wealth is a very excellent concept. For 5 trillion economy, we need more entrepreneurs who can create jobs and wealth from waste. I hope that this program will help more and more women to start their entrepreneurial activities in future.”

Ramesh Unnikrishnan, Advisor-II AICTE said, “I welcome all the dignitaries present today in this online meeting especially. It is indeed my privilege to welcome all in the launch of WEWP 2023.”

Dr Abhay Jere, Vice Chairman, AICTE, said, “I thank the International Institute of Waste Management for joining hands with AICTE. We will take this initiative to all our institutions and create sensitization regarding waste management, circular economy in the right way. For a long term impact, we must get in touch with NCRD, which is working on National Curriculum Framework, so that the stress and impetus which needs to be given on waste management can be conveyed and right kind of components could be included in our curriculum, which will help us to push the entire concept of waste management within our school education system.”

Prof Rajive Kumar Member Secretary, AICTE, said,”This is a program where we are managing waste and generating wealth out of the waste. This program is particularly for women and we all know that women are more sensitive towards nature. I congratulate the organization for choosing women for this cause and I am sure that with women association in this program, some good work will be done and results will be seen in time to come.”

Waste management is an upcoming sector that holds great promise for entrepreneurs. This sector is growing at a CAGR of 7.9% in India. Women can hugely contribute to this sunrise sector. Women intrinsically have good management abilities and with this program, we aim to help them prepare for their entrepreneurial journey.” said P. Bineesha, Executive Director IIWM Special thanks to Sh. Praveen Ramdas National Secretary, Vigyan Bharti and Trustee for speaking about this event.

Dignitaries who graced the occasion were Prof. T.G. Sitharam, Hon’ble Chairman, AICTE, Dr. Abhay Jere, Hon’ble Vice-Chairman, AICTE Prof. Rajive Kumar, Hon’ble Member Secretary, Dr. Ramesh Unnikrishnan, Advisor, T&L Bureau AICTE Ms. P. Bineesha, Executive Director, IIWM Sh. Praveen Ramdas National Secretary, Vigyan Bharti, officials and supporting staff from AICTE.

Kindly refer Google form for https://forms.gle/Z7GJcTwAHud6DK5f6 regarding registration for women entrepreneurs in the field of waste management.

Centuary Mattresses Onboards Badminton Star PV Sindhu as it’s Brand Ambassador

Centuary Mattresses

Mumbai, 31st August 2023: Centuary Mattress, India’s fastest-growing mattress brand, has announced the onboarding of the acclaimed badminton sensation PV Sindhu as its brand ambassador. The partnership marks the union of two champions of Hyderabad – one renowned for her prowess on the badminton court and the other for its specialization in sleep & comfort.

In PV Sindhu’s new role off the court, she will be championing the importance of the right mattress for fitness & well-being by using Centuary’s innovative products. Sindhu’s national popularity as Padma Bhushan awardee & most decorated badminton player would enable the brand to reach different geographies across the country.

Centuary recently introduced Gel Latex, A-Rise & Viscopedic mattresses to transform how people sleep. With this, the mattress brand has emerged as an industry leader in switching from Conventional Gel technology to Copper Gel technology. Comprising natural anti-inflammatory properties that provide pressure relief to the body, the new copper gel technology minimizes the body heat against the surface of the mattress. These unique features promise a good night’s sleep to customers.

Mr Uttam Malani, Executive Director at Centuary Mattress, said, “We are elated to welcome PV Sindhu to the Centuary family as our new brand ambassador. Sindhu is a perfect fit for Centuary through shared values of excellence and dedication. While Centuary is India’s Sleep Specialist, Sindhu is surely India’s Sports Specialist and her achievements speak for themselves. We are proud to be associated with a champion such as Sindhu; and look forward to reaching out to all individuals with our innovative products and informative campaigns through this collaboration.”

Padma Bhushan PV Sindhu, one of India’s most successful sportspeople, said, “Joining hands with Centuary Mattress is an exciting step for me. Their dedication to innovative sleep solutions aligns perfectly with my belief in the importance of rest. Just as rigorous training is vital for success, so is the restorative power of a good night’s sleep on the right mattress. I’m thrilled to be a part of Centuary’s journey, advocating for healthier sleep solutions for holistic well-being.”

Centuary Mattresses has established a strong presence in the country across 18 states with 4500+ dealers and 450+ exclusive brand stores. It has manufacturing plants located in Hyderabad and Bhubaneshwar, company-operated sales depots in Pune, Bangalore, Warangal, Vizag, Vijayawada,

Kurnool, Sambalpur and sales offices across South, East, and West India.