25 April’23: Mia by Tanishq, India’s leading conscious fine jewelry brand, has recently launched a new campaign to promote their latest collection, Nature’s Finest. The new line celebrates the detoxifying, relaxing, and rejuvenating experience one can get from nature, especially amid bustling city life.

Inspired by the beauty of vertical gardens, city parks, and urban forests, this multi-color palette collection made in 100% recycled gold is a true tribute to nature found in cities. The campaign film showcases the various products in the collection, starring in trend gems – emerald – that represent nature and underscores the promise to use 100% recycled gold in all Mia products.

Urban living has its perks, but the hustle and bustle, noise, and pollution can take a toll on our well-being. Gen Zs are always on the lookout for ways to connect with nature and find calm amidst the chaos. The campaign’s warm tones, breezy and light feel, the balance of urban landscapes and greenery, and seamless product-focused shots inspired by elements of nature make it the perfect jewelry collection this summer.

The campaign film showcases the brand’s unwavering commitment to diversity, equity, and inclusion. The 60-second film features a diverse range of models and situations, inspiring viewers to embrace their unique differences and celebrate inclusivity. It highlights the unique perspectives and beliefs of different groups for a greater understanding and appreciation of the richness and complexity of human experience. It is a celebration of difference.

The film’s opening scene truly captures the beauty and importance of reconnecting with nature. Amidst the urban lock-ins, the protagonist’s eagerness to step into the fresh air and embrace the vast green fields is truly relatable. The visuals represent the stark reality of busy city life and how we often lose touch with the simple things in life. The film showcases how nature helps you build on your love through the sequence consisting of a same-sex couple of two women of different ages, who are shown planting houseplants and nurturing their home with love. The woman featured in this third segment is a true inspiration when it comes to tending to one’s personal growth. Just like how she takes stock of her plants’ growth, she also takes time to reflect on her personal development. The final segment features a typical girl next door coming home from a hectic day at work, feeling stressed and exhausted. Instantly, the trees rustle, and the sunlight shines through the leaves, showing her the bright side of life.

The new Nature’s Finest collection by Mia reflects the brand’s commitment to sustainability, diversity, and inclusion while being aesthetically pleasing and fashionable. The collection is a perfect choice for the summer and the upcoming Akshaya Tritiya.

Elaborating further on the campaign, Shyamala Ramanan, Business Head, Mia by Tanishq, says, ” With the rise in hustle culture and city stress, nature provides the perfect escape to detox and rejuvenate the mind, body, and soul. Our latest range of chic nature-inspired designs with on-trend natural emeralds is a representation of the current generation who are obsessed with greening up the urban concrete jungle and their surroundings; not only for aesthetic reasons but because they truly believe that connecting & giving back to nature enhances wellbeing.”

Speaking on the thought that went behind the film, Melvin Jacob, Creative Head, Famous Innovations, comments, ” Nature never rushes, yet everything happens right on time. In the city rush, this is something we often forget. When the Mia team shared their beautiful nature-inspired range with us, we wanted to do justice with a film that’s equally light and inspiring..”

The film was shot digitally adhering to all safety norms to ensure a safe filming experience for everyone.

Agency Credits:

Famous Innovations

Director: Bosco

Production House: Dark Horse Productions

25 April 2023  KSH Logistics, one of India’s leading providers of integrated supply-chain logistics solutions has signed a memorandum of understanding with 3ev Industries and 3eco Systems to integrate sustainable logistics solutions in their existing host of services for clients from retail, e-commerce, FMCG, FMCD, automotive, and industrial sectors. 3ev and 3eco provide hyper-local connectivity solutions for intelligent last-mile fulfillment through their range of affordable green-tech 3-wheeler (3W) electric vehicles.

Through this partnership, the three companies will leverage each one’s expertise to curate innovative and environmentally friendly, sustainable logistics solutions for industries, minimizing carbon footprint. KSH Logistics will work on creating a network of efficient stores and warehouses that can be accessed by the 3W EV fleet, enabling efficient, fast, and cost-effective delivery solutions to its customers, locally.

An industry report published last year stated that the last-mile emissions of the six largest global delivery and e-commerce companies alone amounted to approximately 4.5 mega tonnes of CO2 and this figure is expected to grow exponentially soon.

Fast-moving consumer goods, industrial products, and the like will immensely benefit from the network of automated and efficient stores that will be equipped with advanced technology solutions for the seamless management of resources, both man-made and natural. KSH Logistics also offers an asset-light plug-and-play model with flexi-capacity and scalability solutions for both long-term and short-term requirements, including overfills and festive demands. The company has a vision of achieving zero carbon emissions in secondary distribution by 2030 and will be taking 3000 no of 3W fleets for fulfilling operations across India.

Commenting on the association, Mr. Deepak Tiwari, COO of KSH Logistics, says, “We are excited about this partnership that has the potential to transform businesses, reduce carbon footprint and create employment opportunities in the industry. Through our network of efficient stores and warehouses, we will be managing secondary distributions across India” He further adds, “This partnership is in line with the PM’s vision of democratizing climate change and nudging people to take charge of creating a sustainable environment for our better future and our vision to achieve zero carbon emissions in secondary distributions by 2030.”

As an original equipment manufacturer (OEM) of electric vehicles, 3ev designs, manufactures, and services a range of passenger, freight, and ICE-EV converted vehicles, while 3eco offers last-mile logistics turnkey solutions with hyper-local connectivity services and operates the largest dedicated 3W EV fleet serving the e-commerce industry. KSH Logistics is engaged in the development of industrial and logistic infrastructure and constructs state-of-the-art parks that are greener, leaner, and more efficient.

Speaking on the Integrated Solutions from 3eco & 3ev, Mr. Peter Voelkner, Managing Director at 3ev & 3eco services, “3eco serves the widest list of enterprise customers as a dedicated EV fleet operator in India, currently with operations in Bengaluru, Hyderabad, Chennai, Coimbatore and Mumbai. We take a holistic approach to understanding the complete value-chain before we enter a market or customer engagement. We analyse the bottlenecks, operating challenges, and other efficiency issues, then work with our strategic partners like KSH Logistics to increase density in existing markets & design solutions for greater productivity based on our operating capabilities. After jointly optimising the services using our platform, we unlock substantial benefits for the customers and the communities in the form of higher cost savings and service improvement.”

Speaking on their partnership with KSH Logistics, Mr. Karan Kadaba, President & Director at 3ev & 3eco services, says, “We believe that its time industries take cognizance of their business’s negative impact on the environment and opt for sustainable solutions. With this association, we hope to offer commercially viable – disruptive solutions to businesses from various industries and revolutionise the logistics industry in India.”

The fleet of 3-wheelers from 3ev and 3eco services offer the below-mentioned benefits:

– Last-mile & Intracity distribution

– 120-200 km of coverage in a single charge

– Quick recharge in 30 minutes

– Solar-powered EVs

– Ability to deliver products that need a cold and normal temperature-controlled environment

New Delhi, April 25, 2023 – Sportradar AG (NASDAQ: SRAD), a leading global sports technology company, has opened a new office in Mumbai, reinforcing its commitment to support the Indian sports ecosystem through its cutting-edge technological solutions and industry-leading services. The company has also appointed a General Manager, Prasun Bhadani, to manage its operations in India.

Over the last decade, India’s sports industry has grown at an exponential rate with crucial support from both government and private sectors. Combined with the nation’s deep passion for sports, more business opportunities are poised to be unlocked, especially through the further application of sports technology and the commercialization of rights for sports leagues.

Bhadani has extensive experience in sports marketing, including the management of prominent Indian Premier League (IPL) players. As General Manager of India, he will be supporting the execution of Sportradar’s strategy for the region, strengthening client relationships as well as forging new partnerships across key business verticals. Bhadani will report directly to Oscar Brodkin, Managing Director, APAC.

“India is a key market and will contribute significantly to our overall growth in the Asia Pacific region. Prasun has the experience and ability to help us achieve our business objectives in India and at the same time prioritise the delivery of quality service and value to our partners,” said Brodkin.

Commenting on his appointment, Bhadani said, “India has a rich sporting culture and sports fans here have deep passion and enthusiasm. It is an exciting time for a sports technology company like ours to be at the center of the action. I look forward to supporting Sportradar in its goal to continue innovating the sports industry through impactful technological solutions.”

Sportradar currently works with several leading Indian football leagues and state cricket associations, as well as the Board of Control for Cricket in India (BCCI) to safeguard the integrity of both the Indian Premier League (IPL) and Women’s Premier League (WPL).

BENGALURU, India/Taipei, Taiwan – April 25, 2023, ATEN International, the leading provider of KVM and AV/IT connectivity and management solutions, today announces that its PG98 3-phase eco PDU and KVM OmniBus Gateway series have been awarded the Red Dot Design Award 2023, one of the most prestigious design awards in the world, for their outstanding product design which was lauded by and gained favor with the award’s judges.

ATEN PG98 3-phase eco PDU was conceived with a human-centric, environmentally friendly design and for its energy-efficient performance, forged to optimize sustainability in data centers. The brand-new KVM OmniBus Gateway series, featuring a robust and agile hardware design with an intuitive front panel and modular installation, was designed for expediting digitalization with KVM over IP efficiency in a server room, data center, or production line.

The Red Dot Award, established in 1955, is one of the most respected design competitions in the world. The award recognizes outstanding product design that is eco-friendly, functional, smart, or innovative. About 20,000 products from 51 countries were submitted for the jury’s consideration this year. Receiving the award is a significant achievement for ATEN, which shows ATEN is committed to creating products with aesthetically pleasing, human-centric, and eco-friendly designs.

“ATEN is thrilled to have its innovations recognized by Red Dot, one of the world’s top design award programs,” said Kevin Chen, President of ATEN International. “ATEN has been focused on creating human-centric products and improving the user experience for many years. We put a lot of effort into forging a product design that is not only functional and innovative but also aesthetically pleasing and environmentally friendly.”

Red Dot Design Award 2023 Winner- ATEN PG98 3-Phase eco PDU ATEN PG98 3-Phase eco PDU, featuring an ARM Cortex-A8 processor, is an ideal solution for maintaining superior system uptime in data centers with optimized sustainability. With energy saving in mind, the ATEN PG98 3-Phase eco PDU is purposed to enable lower energy consumption for best practices in network infrastructure, while promoting up to 70.65 kg (131.4 kwh equivalent of power consumption) of reduced CO2 emission, reduced electricity expenses, and lower carbon taxes to pay each year. Its human-centric and environmentally friendly design includes:

1. Built-in energy-saving relays – Making it easy to control a large amount of current flow
2. Adjustable power cord – Capable of 90-degree rotation and can be mounted flexibly inside the rack for better cable organization
3. Rotatable LCD screen – Capable of 180-degree rotation, allowing for flexible in-rack installation
4. Color panel labels – Allow PDUs to be labeled in different colors to better differentiate between power feed settings for smarter power monitoring

Red Dot Design Award 2023 Winner-ATEN KVM OmniBus Gateway series include the KVM OmniBus Gateway and KVM DigiProcessor, both of which equip IT administrators with secure, real-time, and remote access to all servers anytime and anywhere. All data transmission is truly digital via a single, secure portal and server management can be efficiently centralized with one set of keyboard, mouse, and video monitor. Its eco-efficient power consumption and meticulous airflow design further help save considerably on overall energy costs while increasing cooling capacity to reinforce system uptime for optimum data center sustainability. Its intuitive and innovative design includes:

1. Intuitive front-panel design – LED indicators display server connection status at a glance; LCD display reveals system information and prompt alerts
2. Modular installation design – Up to 32 server connections are aggregated via a single portal; KVM DigiProcessor allows server connection via various interfaces
3. All-around ventilation advances airflow efficiency – Sustains system uptime with optimum reliability reduces energy consumption and lowers electricity costs
4. Passive heat-sink KVM DigiProcessor – Heat-radiating fins help facilitate better airflow and cooling

The KVM OmniBus Gateway series is scheduled to launch in the third quarter of 2023. More details on this product series will be released soon.

25 April 2023  Sony SAB’s upcoming show Vanshaj promises to bring forth a story of rivalry, family tensions, political scheming, and a business family’s dynamics, creating a captivating plot. Furthermore, the story concentrates on the wealthy and influential individuals in the business realm, emphasizing their shortcomings and conflicts despite their affluence.

Known for his versatile acting skills and captivating performances, Gireesh Sahdev who has worked in various popular television shows and has impressed audiences with his roles is all set to essay a crucial character in Sony SAB’s family drama Vanshaj. Dhanraj plays an astute industrialist who is desirous of helming a large legacy business empire.

Gireesh Sahdev, who will be portraying the character of Dhanraj, said, “As an actor, portraying a character like Dhanraj in Sony SAB’s Vanshaj is truly an exciting portunity. Dhanraj is political in his approach and keen to retain power and position within his family. This role is unlike any I have played before and will be a thrilling journey on the show.”

Stay tuned to this space for more info on Sony SAB’s Vanshaj, which will hit your television screens this June!

25 April 2023 The upcoming show from Sony SAB, Vanshaj, is poised to immerse viewers into the fascinating universe of a prominent business family. The show guarantees to deliver a power-packed experience with a combination of familial conflict, political maneuvering, and interpersonal relationships within a large business family. Focusing on the life of the affluent and influential members of a business empire, Vanshaj depicts the clash of the large industrialist family.

Mahir Pandhi has won the hearts of audiences and has been honing his craft since he was a teenager. Has been roped in to play the character of Digvijay (DJ) in Sony SAB’s Vanshaj. Digvijay is an overbearing, self-centered, and entitled character who thrives on power and showcases his dominance to achieve his objectives.

Mahir Pandhi, who will be portraying the character of Digvijay, said, “Digvijay is a person of privilege, with wealth and power, who feels that he deserves to hold a position of leadership. His character is multifaceted, with hidden depths that will prove a test for Yuvika’s journey on the show. As an actor, I relish the opportunity to sink my teeth into this challenging role and bring it to life. I am eager to dive into uncharted waters and embrace the complexities that come with it.”

Stay tuned to this space for more info on Sony SAB’s Vanshaj, which will hit your television screens this June!

Bhubaneswar, Odisha, April 25, 2023: ‘Future of Work’ Exhibition, a part of the ongoing G20 3rd Education Working Group meeting was inaugurated by Shri Dharmendra Pradhan, Hon’ble Minister of Education and Skill Development & Entrepreneurship at the CSIR-IMMT Campus in Bhubaneswar on April 23, 2023.

The Hon’ble Minister visited ChangeInkk Foundation’s immersive exhibition on “Inclusion for Innovation” which highlights the contributions of trailblazers with learning disabilities, along with their unique strengths and talents which make them the ideal future-ready workforce. Shri Pradhan, engaged with the ChangeInkk team and expressed interest in knowing more about the strengths and challenges of people with learning disabilities.

For the first time in the world, through cutting-edge emerging technology, visitors can experience how such individuals struggle with reading & explore how their strengths have birthed countless innovations & entrepreneurial ventures- from the first light bulb, telephone, aircraft, assembly-line manufactured car, and prenatal ultrasound, among many others – shaping modern society. It is a lesser-known fact that 40% of self-made millionaires are dyslexic, and just ten of the companies founded or co-founded by dyslexics have contributed to over $1 trillion in revenue in 2020.

The ‘Inclusion for Innovation’ exhibit throws light on the link between learning disabilities and innovation, through a variety of interactive games and simulations using Augmented Reality (AR) and Virtual Immersion (VI). In addition to AR/ VI simulations, the exhibit includes a live projection wall that spotlights the contributions of dyslexic innovators throughout history, such as Albert Einstein, Alexander Graham Bell, Thomas Edison, the Wright brothers, and Henry Ford.

While such pioneers of science, technology, industry, art, and architecture are plenty, India is poised to harness the skills and competencies of this future-ready workforce by embracing inclusion, bringing the Hon’ble Prime Minister’s clarion call of ‘Sabka Saath-Sabka Vikas, Sabka Vishwas-Sabka Prayaas’ to life. In India, learning disabilities were officially first recognized by the Rights of Persons with Disabilities Act (2016). Following suit, in 2020, the National Education Policy underlined the importance of inclusion and mainstreaming of these individuals from foundational learning to higher education through inclusive learning environments.

ChangeInkk is pioneering interventions in the country to create pathways of success for that person with learning disabilities, starting from school to adulthood, where they are not only independent and flourishing but are also driving growth and innovation, working to their fullest potential.

As a parent who has been supporting her 15-year-old dyslexic child, Noopur Jhunjhunwala, Co-founder and Trustee of ChangeInkk Foundation said, “I know that the journeys of these individuals are filled with frustration and despair, especially among parents who don’t know how to support their children and are constantly told that your child is a slow learner, when it is the opposite. These kids have an amazing power – they think differently, and we need to harness their capabilities to enable them to change our world.”

The ’Inclusion for Innovation’ exhibit will be a powerful tool for shedding light on the lived experiences of the community of persons with learning disabilities and encourage more inclusive perspectives on the future of work and education. After all, the next big innovator could be the next big dyslexic innovator who comes from India.

25 April 2023, New Delhi: CABT Logistics, one of India’s largest growing logistics companies ties up with Croma as their delivery partner Pan-India.

India’s first large format specialist electronics retail store, Croma run by Infiniti Retail, a subsidiary of Tata Digital. was founded in 2006. Since its inception, it has brought under one roof, multi-brand digital gadgets, and home electronics products. As a pioneer in the E-commerce sector, Croma is currently furnishing thousands of orders per day. CABT Logistics has tied up with Croma as their logistics partner to facilitate deliveries Pan-India.

The partnership has been initiated from the West Region in Mumbai for Last-Mile Delivery orders for Large items. CABT Logistics is expected to go live in more than 10+ cities by the next 6 months. To help Croma gain a stronghold in LMD for increased customer acquisition, CABT Logistics will facilitate seamless deliveries. For the same, CABT Logistics has deployed skilled labor in transportation dedicatedly for Croma. This will ensure that the customers have an excellent experience keeping brand equity on priority.

CABT Logistics already has a strong presence in Pan India. This places them at an advantage to help Croma achieve targets swiftly. CABT Logistics is investing heavily in delivery personnel including riders, sorters, and loaders exclusively for Croma to ensure operational optimization.

Sujit Kumar Yadav from Lead Commercial and Contracting, Croma shared, “We are delighted to tie up with CABT Logistics. Knowing the expertise that CABT Logistics brings to the table we are confident that this will be a long and fruitful collaboration. Combining Croma’s reach and CABT’s logistics expertise this collaboration is set to accelerate the development of digital solutions to ensure a wholesome logistics eco-system for us”

Shailesh Kumar, Founder at CABT Logistics shared, “We are happy to collaborate with Croma, one of India’s pioneering platforms, and help them strategize their D2C expansion. We will put our best foot forward and deliver according to their expectations. The investment we are rolling out is because we have faith in the brand and our expertise to ensure long-term growth strategies are realized.”

CHENNAI – Marriott International, Inc. today celebrated the recent visit of its President and Chief Executive Officer Anthony Capuano, who underscored the company’s deep commitment to growing its footprint in India. During the visit, which took place between April 10-14, the company opened the JW Marriott Goa, its 150th hotel in South Asia as well as the Mulberry Shades Bengaluru Nandi Hills, A Tribute Portfolio Resort. In addition, the company announced its plans to open 15 hotels this year in South Asia across its luxury, premium and select brand segments. Marriott also has plans to launch the brand debut of Moxy in India with the anticipated openings of Moxy Bengaluru Airport Prestige Tech Cloud and Moxy Mumbai Andheri West in 2024.

During his tour of the country, Mr. Capuano was a featured speaker at the Hotel Investment Conference – South Asia (HICSA) in Bengaluru and met with Minister of Tourism G. Kishan Reddy to discuss capitalizing on India’s G20 presidency to accelerate the industry’s development. A highlight of Mr. Capuano’s visit was his meeting with Prime Minister Narendra Modi to discuss the company’s plans for continued growth in the region. Accompanying him at the meeting was Ms. Ranju Alex, Marriott’s Area Vice President for South Asia. India is one of Marriott’s top global markets and the company is building a pipeline of diverse leadership talent, with a heavy focus on supporting women in leadership, a topic that was discussed during the meeting with Prime Minister Modi.

Mumbai, April 25, 2023: Marico Limited’s premium hair-nourishment brand, Parachute Advansed has released a heart-warming TVC for its Parachute Advansed Onion Hair Oil. The TVC highlights how two powerful ingredients – coconut & onion, come together to boost hair growth & reduce hair fall. The film shows the unbreakable, unique bond between a daughter and her mother, with the mother guiding her daughter for the future of her impending marriage and her hair.

The film opens with a loving conversation between a soon-to-be-wed daughter and her mother, about the change in responsibilities after marriage. In a friendly banter, her younger sister also talks about the various changes that the new life will bring, including hair fall, taking a cheeky dig at her older sister. The mother lovingly assures her that she does not need to worry and that using Parachute Advanced Onion Hair Oil will not only help reduce hair fall but also promote hair growth.

Speaking on the new campaign, Somasree Bose, Chief Marketing Officer, Marico Limited said, “Parachute Advansed has been a woman’s trusted ally for generations. A mother-daughter relationship is truly unique, with a daughter seeing her mother as her most trusted advisor and rightly so. The mother’s want for only the best for her child backed by the years of wisdom, is unparalleled. That is exactly what our latest film tries to capture, where the daughter finds comfort in her mother’s advice just before marriage. Parachute Advansed Onion Hair Oil is a fusion of two powerful ingredients. It harnesses the power of onion and combines it with the nourishing goodness of coconut. These two together are a powerful combination to boost hair growth and reduce hair fall. We are optimistic that our latest offering under Parachute Advansed will gain the trust of our consumers and will be a brand that will transcend generations.”

With an emotive visual playout and a powerful storyline, the Parachute Advansed Onion Oil’s TVC is set to delight the audience. The brand film will be released first on TV & digital media in Andhra Pradesh & Karnataka and then on the brand’s YouTube page in Hindi and English later.

Speaking on the creative conceptualization of this TVC, Hans Saxena, Director at Shot Ready Hai said, “Parachute Advanced is a very trusted & loved brand across India. While shooting for Parachute Advanced Onion Hair Oil it was important to understand and capture the emotion that would resonate with the consumer while bringing out the benefits of coconut and onion, two very powerful ingredients.”

Credits:

Agency: Shot Ready Hai

Director: Hans Saxena

Producer: Nikita Sharma

Music Director: Akash Patwari
Script Writer: Aniket Sharma