Archives January 2025

IVCA Conclave 2025: Forging the Future of India’s Alternate Capital Landscape

Mumbai, 22nd January 2025: India’s apex industry body for alternative assets, the Indian Venture and Alternate Capital Association (IVCA), will be hosting the 14th edition of its flagship event, the IVCA Conclave, on the 11th and 12th of February 2025 in Mumbai.

IVCA Conclave 2025, the premier event for the alternate capital industry in India, is a forum for strategic conversations on the prospects and direction of this pivotal industry.

Ashley Menezes, Partner and COO, ChrysCapital, and Chairperson, IVCA, emphasised the importance of the forum said, “The Indian alternate capital industry is evolving at fast pace and its impact on economic growth, and the potential for sustainable, long-term investments have been significant in boosting India’s financial growth. As India embarks on its journey towards Viksit Bharat @2047, the alternate capital industry has a critical role to play in shaping the roadmap by driving innovation, supporting entrepreneurial ventures, and enabling capital deployment that fosters economic resilience and inclusive development. IVCA Conclave 2025 is poised to create new standards for the Indian alternative capital market and welcomes game-changing ideas from exceptional minds in the ecosystem. The event is set to cater insightful panel discussions, inter-industry collaborations, and the crucial networking amongst key players of the financial industry.”

In 2024, India’s PE-VC ecosystem showed strong activity, with US$49.5 billion invested across 1,126 deals (upto Nov’24), as per IVCA – EY Deal Report. Mega deals worth US$20.7 billion dominated, led by Brookfield’s US$2.5 billion acquisition of ATC India and Zepto’s US$1.3 billion fundraising round according to Venture Intelligence.

The year also saw five new unicorns emerge, attracting US$356 million in investments, up from 22% in 2023. This shift reflects a focus on strategic, quality investments, emphasizing profitability and scalable growth in a maturing market.

Commenting on the vision for this year’s IVCA Conclave, Srini Sriniwasan, Managing Director, Kotak Alternate Asset Managers Limited, and Vice Chairperson, IVCA, said, “The alternate capital ecosystem plays a transformative role in India’s financial trajectory. Bringing together industry experts, IVCA Conclave 2025 will witness important discussions that cover a range of topics, from how to evaluate risks and rewards, to building resilient climate innovation ecosystems, expansion of private credit, and more. The event serves as a key platform for industry leaders and emerging entrepreneurs to work in unison as they work towards a common goal – Viksit Bharat.”

Supporting IVCA Conclave 2025: Cooley, IC Universal Legal, Iron Pillar, Nuvama Asset Services, Nishith Desai Associates, Sundaram Alternates, Madison India Capital, Neo Asset Management, Oman India Joint Investment Fund, PlayBook Partners, PwC India, Uniqus, EY India, IDFC First Bank, ChrysCapital, Indian Angel Network, TVS Capital, Peak XV Partners, Affirma Capital, Kotak Investment Advisors Limited, Chiratae Ventures, Grant Thornton Bharat, AlphaGrep, Avendus, Blume Ventures, Cactus Partners, IvyCap Ventures, Trifecta Capital and UTI Alternatives.

​Padma Shri Paresh Rawal Launches Chetana Education’s OTT Platform

padma shreee

At a landmark event, acclaimed actor and education advocate Padma Shri. Paresh Rawal unveiled Chetana Education’s pioneering personalised OTT platform for schools, designed to transform the way schools and students engage with learning. This innovative digital platform promises to personalize the educational experience, making it more accessible, engaging, and effective for learners across India.

The platform integrates cutting-edge digital tools and methodologies, offering schools and educators a dynamic approach to teaching. The OTT platform aims to meet the evolving needs of modern education and empower students for success in an ever-changing world.

Speaking at the launch, Paresh Rawal shared, “Education is the foundation of progress, and technology can amplify its reach and impact. Chetana Education’s OTT platform is a visionary step forward, ensuring that every child has access to quality learning experiences, no matter where they are. This initiative has the power to inspire and transform young minds.”

The event also included a panel discussion featuring some of India’s most esteemed educationists. Panellists included: Dr. Swati Popat Vats – President, ECA-APER, Kavita Sanghvi – Head of SVKM’s CNM School, Francis Joseph – Executive Director (India), GEMS Education and Fatema Agarkar – Founder, Agarkar Centre of Excellence (ACE)

The discussion emphasized the pivotal role of Art across the curriculum in enhancing learning experiences and explored how schools can blend creativity to foster holistic education.

Adding to the event’s highlights was the launch of the book Creative Connect: Art Across the Curriculum by renowned educator Dr. Swaroop Sampat Rawal. While the OTT platform took centre stage, the book offered a complementary perspective on integrating art into education. Dr. Swaroop Sampat Rawal remarked, “Art is not just a subject; it is a way of thinking and learning.

The dual launch of the OTT platform and Creative Connect represents a significant milestone in Indian education. With innovation at its heart, Chetana Education is all set to redefine how learning is experienced in schools, ensuring that students are not just taught but truly inspired.

Child Care Aware of Missouri Releases 2025 Child Care Report

Nonprofit shares data analysis to demonstrate Missouri’s child care system evolution since COVID-19.

2025 Child Care

(St. Louis, Mo., Jan. 22, 2025) Child Care Aware of Missouri (CCAMO) recently released its “Child Care Landscape in Missouri” report which examines the region’s child care system from 2020 to 2024.

The up-to-date report explores how Missouri’s child care system has been significantly shaped by the long-term effects of the COVID-19 pandemic. Various challenges addressed include an increase in child care deserts, child care affordability, limited resource accessibility, and the expiration of federally funded programs like the American Rescue Plan Act (ARPA).

Founded in 1999, CCAMO is a statewide nonprofit organization that focuses on comprehensive early childhood education and its impact on families, child care professionals, businesses, and communities. CCAMO holds exclusive statewide licenses for Show Me Child Care Resources, a web-based portal providing more than 2,000 resources for child care educators and business owners, as well as T.E.A.C.H. Early Childhood Missouri Scholarship Program, which has awarded more than 2,600 scholarships across Missouri since its inception.

CCAMO’s report provides researched solutions and actionable recommendations such as expanding affordable care access with a focus on rural and underserved areas; investing in workforce retention through better wages and benefits; sustaining public funding to stabilize and grow the sector; and promoting innovative child care models to meet diverse family needs.

“Our detailed analysis depicts numerous barriers in Missouri’s child care infrastructure since the pandemic,” said CCAMO CEO Robin Phillips. “We have addressed these issues – from workforce development resources to policy recommendations – to assist our region in its quest for quality answers to our current child care climate.”

Child Care Aware of Missouri’s services include workforce development, child care business supports, advocacy and policy work, and its new Child Care Keeps Missouri Working, a regional campaign offering concierge solutions to businesses undergoing employee recruitment and retention challenges due to the overwhelming shortage of quality child care options.

Workplace Wellbeing Redefined: 1to1help’s 2024 Insights into Counselling, Trends, and Resilience

[Mumbai, January 22, 2025] – 1to1help, India’s leading Employee Assistance Programme (EAP) service provider, has published its yearly report titled “State of Emotional Wellbeing Report 2024”, focused on key trends and challenges around workplace mental health. Based on a substantial dataset of over 83,000 counselling sessions, 12,000 elective screenings, and 42,000 assessments from January to November 2024. The report reveals an increase in the uptake of counselling services among corporate employees. More interestingly, mental health concerns have risen to 15% and is one of the top 2 concerns for which employees reach out for counselling, as compared to previous years.

This also suggests that people are becoming more aware of the importance of mental health and no longer view it as taboo, which has led them to seek counselling for mental health concerns such as anxiety, depression, or stress.

Ms. Mahua Bisht, CEO of 1to1help, stated, “Last year, we embarked on the journey of providing industry leaders with authentic, reliable data and actionable insights based on our counselling sessions. Each year, we seek to improve the data we share as well as the impact we deliver, and you will see more granularity in the findings of this year’s report. What really stood out to me this year was that we were able to reduce symptoms of depression and anxiety, significantly and demonstrably for individuals struggling with these issues in as few as three sessions.

In addition, we found that managers can play a life-changing role, as over half of the manager referrals we received involved a presence of suicidal risk.

This shows the importance of organizations and crucially, of managers in helping employees reach the right support at the right time.”

Major Highlights from 2024:

1. Mental Health and Workplace Relationship-Related Concerns on the Rise

The support sought through counselling for mental health concerns such as anxiety, depression, and stress increased to 15%. While counselling related to workplace concerns constituted 11% of the total counselling sessions, workplace relationship-related discussions claimed the top spot, comprising 23% of all such discussions.

2. Gender-Specific Insights

Counseling uptake by men rose by 7%, with 70% of financial consultations being undertaken by men, reflecting their worries about financial anxiety and societal pressure surrounding their role as the ‘breadwinner’ of the family. Notably, there was a disproportionately larger representation of women in counseling with 52% of all counseling sessions being taken by women despite their lower representation in the workplace. Interestingly, 60% of relationship counseling was sought by women, affirming the emotional burden they often bear, in nurturing relationships.

3. Generational Differences in Mental Health

The findings reveal that signs of depression and anxiety were more pronounced among individuals under 30 than those over 45 years. This is likely attributed to stressors like relocation, career changes, and relationship difficulties in their early and mid-twenties. Organizations can support their young employees by facilitating open communication, demonstrating flexibility in work arrangements, and providing opportunities for growth within their organizations.

4. Distress and Suicide Risk Cases Surge

The data reveals a 22% increase in suicide risk and a 17% increase in distress cases compared to 2023. Alarmingly, 59% of employees referred by their managers showed signs of self-harm, reaffirming the need for manager training to help and support distressed employees. The report also reveals that the dependents of employees are at higher risk of suicide, stressing the need to extend emotional well-being assistance to employees’ family members as well.

5. Digital-Life Balance: A Growing Concern

According to the data, only 3% of individuals maintained a healthy digital balance, with most finding it challenging to disconnect from devices. This highlights the need to prioritize non-digital engagement and provide strategies to help employees manage technology use effectively.

6. Effectiveness of Counseling

98% of individuals achieved their goals or made significant progress within just three counseling sessions, underscoring the tangible impact of timely mental health support. Among those who initially screened positive for depression, 53% reported a significant decrease in depression symptoms, and 48% reported decreased anxiety. These results show that structured counseling can effectively address emotional challenges and promote well-being in a short period of time.

Ashirvad by Aliaxis and Jadavpur University Join Hands to Advance Water Management Solutions

Kolkata, 22, 2025 – Ashirvad by Aliaxis, India’s leading provider of plumbing and water management solutions, has announced a collaboration with Jadavpur University, one of India’s most renowned institutions, to advance water management solutions. This three-year partnership, supported by a project funding initiative from Ashirvad by Aliaxis, aims to address critical water management challenges while equipping students with hands-on experience and insights from industry leaders.

The initiative will operate under an open innovation framework, inviting students to engage with real-world problem statements provided by Ashirvad’s experts. The project will focus on enhancing the efficiencies of water treatment processes and exploring innovative approaches to tackle existing challenges in sustainable water management. A key focus area will be advancing next-generation materials that address both environmental concerns and the increasing demand for cost-effective, high-performance piping solutions.

Dr. Shireesh Pankaj, Vice- President, Innovation, Research & Development at Ashirvad by Aliaxis, expressed his excitement about the collaboration, stating, “This partnership with Jadavpur University underscores our shared commitment to driving innovation in water treatment technologies and providing students with valuable hands-on learning experiences. Through this initiative, we aim to explore advanced polymer and material breakthroughs for next-generation plumbing solutions and enhance water recycling efficiencies which contribute to a more sustainable future with water preservation. At Ashirvad by Aliaxis, we believe that cross-collaboration through industry-academia partnerships fosters fresh thinking, enabling us to tackle current challenges while preparing for future global demands. We are honored to collaborate with Jadavpur University, which is globally recognized for its groundbreaking research and interdisciplinary excellence. Together, we aim to strengthen the innovation pipeline and nurture talent that will shape the future of industrial advancements.”

Prof. Bhaskar Gupta, Hon’ble Vice-Chancellor, Jadavpur University stated that “This Letter of Intent will go a long extent to build up mutual confidence between industry and academia. Such collaboration is the call of the future, which will greatly help in nation building through end used innovative research.”

Prof Amitava Dutta, Pro Vice-Chancellor, Jadavpur University shared, “I am extremely excited about the scientific and technical collaboration between Jadavpur University and Ashirvad by Aliaxis in the areas of mutual interests. I am sure that this will generate many opportunities of collaborative research and will remain as a landmark of translational research in the country. I wish the collaboration to grow in the future.”

Frido Champions Community Empowerment with Inclusive Initiatives for Women and Economic Growth

India, 22nd January 2025: Frido, a pioneer in ergonomic solutions for over a decade, proudly celebrates its remarkable growth while reaffirming its unwavering commitment to community development. With its roots firmly planted in India, Frido is not only transforming lives through its innovative products but also through impactful initiatives that empower local communities and promote sustainable economic growth.

Frido’s success began with its impactful work in regions like Talegaon, where it created significant economic opportunities. Today, the company directly employs 300 individuals and indirectly supports over 1,000 people from various communities. By the end of 2025, this support is projected to extend to over 2,500+ individuals directly and indirectly across India, reflecting Frido’s dedication to driving nationwide empowerment and resilience.

Frido

Frido’s forward-thinking initiatives are redefining opportunities for local women by addressing key barriers to employment and enabling them to play an active role in their families and communities. Recognizing the need for inclusivity and accessibility in the workforce, Frido has introduced a unique model by renting large spaces in villages like Sathegaon, allowing women to manage packaging tasks close to their homes. This setup eliminates the need for women to travel elsewhere for dispatching the products as Frido’s team oversees the entire logistics process. By undertaking final value-added services (VAS) and receiving regular weekly payments, these women not only earn a reliable income but also develop essential skills. This initiative enhances their financial independence and fosters social empowerment, enabling them to balance professional contributions with household responsibilities seamlessly.

Sarpanch Varsha Swapnil Navegane of Sathegaon highlighted the transformative impact of Frido’s initiatives, saying, “This initiative has been a game-changer for our community. Our youth now have meaningful job opportunities right here, eliminating the need to migrate to cities like Pune and Mumbai. Women, too, are stepping into the workforce, contributing to their families’ well-being and driving a wave of positive transformation across our villages.”

In addition to these efforts, Frido has partnered with a women empowerment- focused NGO to foster skill development and inclusivity. The collaboration promotes stitching and packaging skills among women, equipping them to take on diverse roles in the workforce. This initiative not only boosts employability but also drives gender equality, creating a ripple effect of positive change across communities.

Ganesh Sonawane, Co-founder of Frido, emphasized the company’s deep-rooted commitment to community empowerment, “True success lies in the impact we create beyond the balance sheet. At Frido, we believe in empowering individuals—not just through jobs, but by unlocking potential and nurturing self-reliance. Every initiative we undertake is a step toward shaping a more inclusive, resilient future—where communities grow stronger, and lives are transformed.”

Frido’s initiatives are a testament to the company’s belief that sustainable growth is deeply intertwined with the well-being of the communities it serves. By fostering economic opportunities, promoting skill development, and championing gender equality, Frido is building a future where everyone has the opportunity to thrive.

Aukera Hosts Fireside Chat with Abhirami on Lab-Grown Diamond Jewellery, marks expansion with new showroom in HSR, Bangalore

Bangalore, 22nd January 2025: Aukera, one of India’s leading lab grown diamond jewellery brands today launched its newest store in HSR Layout, Bangalore. As part of the expansion celebrations, Aukera hosted an enlightening fireside chat featuring acclaimed South Indian actress Abhirami (Divya Gopikumar) and Lisa Mukhedkar, Founder and CEO. The discussion revolved around the theme “Making Choices- Why Choose Lab Grown Diamonds” and delved into dispelling the myths around lab grown diamond jewellery.

The newly opened store is located at a prominent shopping street in HSR Layout making it an ideal choice for shoppers. In line with other stores, the new store’s retail design seamlessly reflects the brand’s ethos of elegance and sophistication with a clean and minimalistic decor that further complements the beauty of the store. Offering a collection of over 1000+ unique designs, the store showcases an array of solitaire engagement rings, bridal jewellery, necklaces, earrings, and more that not only cater to a diverse set of customers but seamlessly blend exceptional design with international craftsmanship setting a new benchmark for aspiration and trust in grown diamonds jewellery category. With this new store Aukera now has 8 operational stores spread across Bangalore and Hyderabad.

Speaking at the launch, Lisa Mukhedkar, Co-founder and CEO of Aukera, said, “It has been our single-minded focus to be at the vanguard of the pathbreaking evolution of grown diamonds jewellery. Aukera’s vision to inspire women to make choices and reject compromise, is single mindedly committed to design and craftsmanship, offering women the highest standards of jewellery. We are delighted to have Abhirami, who epitomises choice and rejects compromise in everything she does. The launch of this new store is not only a testament to our growing trajectory but it also reaffirms our vision of seeing more and more women choosing quality, purity and design – and turning their back on compromised diamonds.

Growing ethical concerns regarding traditional diamond mining practices have contributed to the rising popularity of lab-grown diamond jewellery. During the Fireside chat between Lisa Mukhedkar, Founder and CEO of Aukera, and actress Abhirami on the topic “The Truth Behind Grown Diamonds: What Every Consumer Should Know”, the actress shared her own transformative shift from traditional mined diamond jewellery to grown diamonds jewellery after being aware of social and unethical impacts of mining. The fireside chat also served as a platform for the duo to start an open dialogue on how the jewellery industry can benefit from a greater understanding and acceptance of grown diamonds.

Actress Abhirami said, “I’m deeply inspired by Aukera’s vision and purpose, as it aligns perfectly with my personal values. It was an absolute delight to engage in a candid conversation with Lisa, who is passionately driving Aukera’s mission to enlighten consumers about the realities of grown diamonds which are far from the myths doing the rounds in the industry.”

Infobip Research Unveils Opportunities for Brands to Engage Customers with Rich Communication Services across APAC

India, 22nd January 2025: Global cloud communication platform, Infobip has unveiled a new report titled ‘RCS: A New Era of Customer Engagement,’ which highlights research by IDC on the transformative potential of Rich Communication Services (RCS) in the Asia-Pacific region. The research reveals how a global smartphone user base of 5.1 billion presents new opportunities for brands to deliver personalized, interactive, and secure messaging experiences through RCS, particularly in countries such as Indonesia (146.3 million users), Malaysia (28.6 million users), Philippines (60.4 million users), India (653.1 million users), and Singapore (6.4 million users). With iOS now supporting RCS, brands can reach a broader audience with rich, engaging content directly on users’ mobile phones.

As businesses increasingly adopt digital communication channels, the need for secure messaging has become critical with the rise in phishing attacks in 2024. With India, Japan, and Australia ranking among the top 10 most targeted countries, RCS helps businesses protect their customers from falling victim to phishing. By integrating verified sender IDs and brand logos, which add a vital layer of legitimacy to messaging campaigns, this security feature of RCS ensures that customers can easily distinguish authentic messages from malicious ones.

Beyond security, RCS empowers brands to deliver contextually relevant communication throughout the customer journey, fostering long-term customer value and loyalty. By 2029, the report predicts that 60% of G2000 firms will shift from traditional KPIs like sales and profit to experience-oriented metrics, such as customer journey analytics and omnichannel engagement. The effectiveness of RCS is already evident. In India, fintech platform BankBazaar saw an 80% higher click-through rate with RCS compared to SMS, which further increased to 130% with the use of GIFs. This innovation has doubled customer response rates and established RCS as a core component of their marketing strategy. Similarly, Niva Bupa, a leading insurance provider in India, achieved a 75% ROI and improved customer retention with RCS.

Ivan Ostojic, Chief Business Officer, Infobip, said, “As RCS becomes widely available on both Android and iOS, it is transforming the way brands interact with their customers. Highly personalized interactions have proven to be effective, with response rates several times higher than traditional communication channels, underscoring the value of tailoring communication to individual needs. With RCS, businesses can engage directly with customers through the native messaging app, delivering a more personalized and seamless experience.” He added, “RCS is not just a messaging channel but a vital component of a brand’s omnichannel strategy. In today’s competitive digital landscape, it empowers brands to build trust, drive engagement, and foster lasting relationships while meeting evolving customer expectations.”

Mental Wellness – Everyday tips to follow

Dr. Joseph Sunny Kunnacherry-Honourary Secretary of All India Occupational Therapist Association (AIOTA) and Founder of Prayatna, Kochi.

By Dr. Joseph Sunny Kunnassery- Founder of Prayatna, Kochi, Senior Occupational Therapist and Honorary Secretary of All India Occupational Therapist Association (AIOTA)

Mental health has become as important as physical health in today’s fast-paced environment. Living a happy and healthy life involves managing stress, preserving emotional equilibrium, and being cognitively strong. You can foster your mental health and well-being by adding easy, daily routines into your life.

Here are some helpful recommendations to abide by:

1. Start Your Day with Gratitude: Every day, begin by thinking about the positive aspects in your life. This could involve employment, family, health, or even little pleasures like a hot cup of coffee. You can develop an attitude of abundance and satisfaction by writing down three things for which you are thankful every morning, instead of focusing on what you lack.

2. Practice Mindfulness and Meditation: By practicing mindfulness, you can lower your anxiety and remain in the present. You can enhance emotional regulation, lower stress levels, and clear your mind by practicing meditation, even for just five minutes each day. For beginners, guided applications such as Calm or Headspace can be useful resources.

3. Stay Physically Active: Mental and physical well-being are closely connected. Regular exercise, even if it’s just stretching or walking, releases endorphins, which are known as “feel-good” hormones. This improves mood, lowers anxiety, and gives you more energy overall. On most days, try to get in at least 30 minutes of exercise each day.

4. Get Enough Sleep: Insufficient sleep can lead to irritability, poor decision-making, and inability to focus. Prioritize a restful night’s sleep by establishing a regular sleep pattern, making your home a peaceful one, and engaging in relaxation exercises before bed. Seven to nine hours of sleep per night is typically required by adults in order to function at their best.

5. Connect with Others: For mental health, human connection is essential. A sense of belonging can be developed by spending time with friends, family, and even by participating in community events. Take into consideration joining a group or taking part in online events if you’re feeling lonely. Emotional support and mood enhancement are two benefits of social contacts.

6. Set Boundaries and Manage Stress: Setting clear boundaries is crucial in a world where business and personal life can sometimes blend together. Limit work-related activities after hours, take pauses, and develop the ability to say no when necessary. Engage in stress-relieving activities like progressive muscle relaxation, deep breathing exercises, or enjoyable hobbies.

7. Engage in Creative Activities: Painting, writing, or playing an instrument are examples of creative pursuits that can be very healing. You may improve your creativity, feel more accomplished, and regulate your emotions by taking up hobbies that let you express yourself. Make an effort to schedule time each week for something that makes you feel motivated.

8. Practice Positive Self-Talk: Your mental state is greatly influenced by your internal dialogue. Positive affirmations can take the place of negative ideas. When you notice yourself thinking negatively, stop, question the idea, and swap it out for a more sensible one. Your perspective on the world and yourself can be significantly altered by developing an encouraging and caring mindset.

9. Seek Professional Help When Needed: Seeking professional assistance if you’re having mental health issues is not a sign of weakness. Talking to a mental health professional, going to therapy, or counselling can help you process your thoughts in a nonjudgmental environment while also offering helpful coping mechanisms and emotional support. Maintaining your mental well-being is equally as crucial as maintaining your bodily well-being.

10. Practice Acts of Kindness: Acts of kindness can generate oxytocin, the “love hormone,” which can lower stress and promote emotions of connection. Doing something little, like holding the door or offering your time, can benefit the recipient as well as your own mental health.

11. Limit Screen Time: Excessive screen use, particularly on social media, may negatively impact mental health and lead to stress. Establish screen time limits and make sure you balance online and offline activities that promote relaxation and mental clarity.

12. Learn to Accept Imperfection: Burnout and feelings of inadequacy can result from striving for perfection. Instead, focus on progress rather than perfection and accept that mistakes are normal. The secret to keeping a positive outlook is to practice self-compassion and forgiveness for previous mistakes.

Sintex appoints Sudeep Chawla as Chief Marketing Officer

Mumbai, 22nd January 2025: Sintex, part of one of the India’s fastest growing conglomerate, Welspun World, has announced the appointment of Sudeep Chawla as the Chief Marketing Officer, marking an exciting new chapter in the company’s journey towards unparalleled growth and innovation. With nearly two decades of experience in sales and marketing roles at renowned organizations like Cadbury/Mondelez and Pidilite, Sudeep brings a wealth of expertise in brand-building across both B2C and B2B spaces.

Sudeep Chawla, CMO, Sintex

A passionate storyteller and advocate of marketing’s transformational impact, Sudeep has a proven track record of driving category creation and strengthening brand equity. Sudeep brings nearly two decades of expertise in sales and marketing. His commitment to nurturing the marketing community is evident through his weekly marketing podcast, his teaching roles at colleges and online platforms, and two impactful TEDx talks on marketing’s evolving landscape. With his unique blend of strategic thinking and a deep commitment to knowledge-sharing, Sudeep is set to bring fresh perspectives and drive exceptional outcomes in his new role.

Expressing his excitement about this new role, Sudeep shared, “It is super invigorating to join Sintex at such an opportune time, when it is set to unlock unprecedented growth. I look forward to contributing to the growth trajectory of the Sintex brand and further strengthening efforts at Sintex BAPL as well as Welspun World to continue being a great place to work for current and future employees.”

Ashish Prasad, CEO of Sintex, warmly welcomed Sudeep, said, “I am thrilled to welcome Sudeep to our leadership team as the Chief Marketing Officer at Sintex. His extensive expertise in marketing and brand management, coupled with his passion for customer engagement, will be instrumental in driving our transformation journey of Growth. We look forward to leveraging his skills and experience to elevate our brand and continue delivering exceptional value to our customers and stakeholders.”

In his new role, Sudeep will spearhead Sintex’s marketing strategy, driving brand innovation, enhancing customer engagement, and fostering key strategic partnerships. His appointment underscores Sintex’s commitment to fostering a culture of excellence and innovation, ensuring it continues to lead in delivering value-driven solutions for its customers and partners.