Archives February 2025

Ananta’s Newest Film Showcases Rajasthan’s Best-Kept Secret

Ajabgarh, Rajasthan, India 2025 – Rajasthan has been stealing the spotlight lately, but beyond the well-trodden path of Jaipur and Udaipur rallies a hidden marvel—Ajabgarh. With its majestic fort standing against the Aravalli skyline, this secluded paradise now finds its voice in an evocative brand film, unveiled by Ananta Hotels & Resorts in collaboration with PKFilms, and ConnektingDots.

More than just a visual journey, this film is an invitation—an invitation to witness the seamless blend of heritage, nature, and luxury that defines Ananta Spa & Resort, Ajabgarh. Through breathtaking cinematography, it transports viewers into a world where time slows down, where the echoes of Rajasthan’s royal past meet contemporary indulgence.

Set against the historic Ajabgarh Fort, this film brings to life are treat crafted for discerning travelers, destination wedding seekers, and experience-driven explorers. The architecture brilliance, the thepanoramicAravalliviews, and the sensory indulgence of there sort’s element-inspired villas—Fire, Earth, Water, and—are all masterfully captured through the lens of Nitish Kharbanda’sPKFilms, a name synonymous with storytelling that leaves a lasting impact.

ReimaginingAjabgarhThroughStorytelling

This cinematic reveal is part of an immersive pre-launch strategy by ConnektingDots, aimed at positioning Ananta Ajabgarh as Rajasthan’s next luxury landmark. By intertwining digital storytelling with experiential branding, this initiative ensures that

Ajabgar is no longer just a name on the map but a destination on every traveler’s wishlist.

“At AnantaHotels & Resorts, we have always been dedicated to curating spaces that offer more than just a stay—to experience. With Ajabgarh, we aimed to create a destination that is not only luxurious but also deeply connected to the soul of Rajasthan. This film, produced in collaboration with PK Films and Connecting Dots, beautifully captures that vision. We eagerly look forward to welcoming our guests to Ajabgarh, where every moment is designed to be truly unforgettable.”Shares Mr.MohitGoyal(Director,AnantaHotels & Resorts)

“Ananta Spa & Resort, Ajabgarh is a testament to our vision of crafting luxury experiences that seamlessly blend heritage with modernity. This brand film beautifully encapsulates the essenceofAjabgarh, bringing to life the serenity, cultural richness, and architectural splendor that define this destination. We are excited to invite travelers to discover the charm of Ajabgarh through this cinematic journey ,and experience the unparalleled hospitality that Anantast and for.”Expresses Mr.AshutoshGoyal (Director, Ananta Hotels & Resorts)

“Bringing Ananta Resorts & Spas’ latest addition in Ajabgarh to life through this film has been an incredibly fulfilling experience for us at PK Films. When I first wentthroughthecreativebrieffromConnektingDotsandthengotonacallto understand the passion and emotion behind it from the Goyals, I met Ashutosh. Thatconversationchangedeverything.Right from the way he spoke about the details to his clarity on how he wanted Ajabgarh’s essence to come through, it was truly inspiring. It wasn’t just about making a film, it was about telling a story that felt real, something people could connect with.That level of involvement and passion made it so much easier for us to create something that does justice to the vision. Working alongside Ananta Resorts & Spas and Connecting Dots has been an honor, and we can’twaitforpeople to experience Ajabgarh through this film, and in person.“Says, Mr.NitishKharbanda,FounderofPKFilms

“Having worked alongside Ananta Hotels & Resorts on several of their iconic properties, stepping into the creative realm for Ajabgarh was a thrilling challenge.Translating Mohit and Ashutosh’s vision into a compelling narrative was an excitingjourney built on trust and collaboration. Partnering with PK Films, whose expertise in tourism and hospitality storytelling is unparalleled, ensured that Ajabgarh’s essence was captured in every frame. We are excited to share this story and look forward to bringing more powerful narratives to life as we approach the opening in March.”added Ms.NehaKhilnani, Founder, and CEO of Connekting Dots

Arts in the Age of AI: A Thought-Provoking Discussion at Kala Ghoda Festival

Delhi, February 2025 – The Kala Ghoda Arts Festival is one of Mumbai’s most iconic cultural events, celebrating diverse forms of art, literature, music, and heritage. It provides a platform for artists and intellectuals to showcase their talents and engage in meaningful dialogues. This spirit of exploration was vividly reflected in an electrifying panel discussion titled “Arts in the Age of AI,” which delved into questions like: Can AI be truly creative? Does technology enhance or threaten artistic expression? These thought-provoking topics took center stage, sparking engaging debates and leaving the audience both inspired and intrigued.

arts

Moderated by Vibha Kagzi, Author, Founder & Chief Education Officer of ReachIvy.com, the panel featured renowned film producer Dheer Momaya, Indian author, journalist, and speaker Meghna Pant, celebrated sitar maestro Purbayan Chatterjee and Radio & Podcast Host and Producer Hrishi K. Together, they navigated the fascinating intersection of art and artificial intelligence, debating how AI is reshaping creativity across literature, music, filmmaking, and visual arts.

Meghna Pant reflected on AI’s role in literature, stating, “AI is inevitable. Instead of resisting it, we should embrace its potential and learn to coexist. It can enhance storytelling, but it’s no replacement for human creativity. AI can’t replicate the depth and emotional resonance that come from lived experiences.’

Dheer Momaya shared his insights on filmmaking, noting, “AI operates within predictable structures and patterns, making it easy to identify AI-generated content. Authentic storytelling transcends algorithms; it thrives on human nuance, emotion, and the subtle imperfections that make stories real and relatable.”

The session sparked intense discussions on AI’s role as a collaborator rather than a competitor in the creative world. Vibha Kagzi remarked, ‘AI is not here to replace human creativity but to challenge and expand it. It pushes us to think differently, to innovate, and to redefine what it means to be an artist in the digital age. The key is to harness AI’s potential while staying rooted in our unique human experiences.’

Addressing the impact on music, Purbayan Chatterjee commented, “The key with technology is to make it work for you, not the other way around. When artists understand how to harness AI effectively, it can enhance their creativity rather than hinder it. True artistry comes from the soul, and as long as musicians stay true to that, AI remains a valuable tool, not a substitute.”

Adding to this, Hrishi K,Radio & Podcast Host and Producer remarked, “‘AI can replicate voices, scripts, and even generate content, but it can never capture the authenticity that makes human conversations truly engaging. The magic of radio and podcasts lies in the unscripted moments—the laughter, the pauses, the raw emotions that connect with audiences on a personal level. AI can be a tool, the ability to resonate with listeners comes from genuine human experience.”

With her signature charm and intellectual depth, Vibha Kagzi steered the discussion towards real-world implications, engaging both panelists and the audience in a dynamic conversation. The energy in the room was appreciable, as attendees—ranging from art lovers and AI researchers to students and industry professionals—eagerly exchanged ideas, opinions, and even a few concerns about the future of creativity in a tech-driven world.

How the Pharma Sector is Poised for Growth in 2025

By – Prathamesh Masdekar, Research Analyst, StoxBox
The pharmaceutical sector has demonstrated notable improvement in recent quarters, driven by better performance in the US generics market, robust results in branded markets, and a moderation in raw material costs. These factors have collectively contributed to the healthy earnings of pharmaceutical companies despite global headwinds. As we advance, most pharma companies are expected to achieve 12-15% growth in 2025 amid a focus on new product launches, increased volume growth, and rising demand for generics and branded products. Additionally, pharmaceutical companies have strengthened their presence in chronic therapies, prioritized new product introductions, and explored new therapies to capitalize on emerging opportunities.

India is marking its rising position in pharmaceutical manufacturing by being the primary producer of generic drugs. During FY24, India’s pharmaceutical and drug exports were ~$27 bn, which made India one of the top global exporters. India’s Drug and pharmaceutical exports soared from $15 billion in 2013-14 to $27.85 billion in FY24. Ranking third globally in drug and pharmaceutical production by volume, India exports to ~200 countries. The top five destinations for these exports are the USA, Belgium, South Africa, the UK, and Brazil. With a 10-12% growth rate, India’s pharmaceutical sector is expected to reach $100 bn by 2025, fuelled by its robust domestic manufacturing base. During 2024-29, 15 blockbuster drugs (including biological products) will be off-patented, worth $112 billion, providing a tremendous growth opportunity for Indian pharmaceutical companies by another $10 billion. The patent on Revlimid expires in January 2026, and the pharma majors, which have seen strong growth on the back of this drug, are looking for other opportunities to keep their growth path.

The US Bio Secure Act is also poised to positively influence the Indian API CDMO industry as global pharmaceutical stakeholders increasingly seek alternatives to China. The Indian CDMO sector will likely thrive, bolstered by a robust capital expenditure cycle focused on capacity expansion, a strong USFDA compliance track record, sustained M&A activity, and investment in niche technologies. India’s unique positioning in the changing global API dynamics and continued strong presence in the US pharmaceutical market supply chain further strengthen this outlook. US Bio Secure Act will positively impact the Indian API CDMO industry with US$ 7 Bn accruing over the next five years as global pharmaceutical stakeholders look for alternatives to China. It is believed that China still commands around 30-34% of the global API/CDMO industry market share. Meanwhile, fruitful discussions by US firms with Indian peers will lead to investment in capability enhancement and capacity expansion that could range from two to three years to commercialize. Indian CDMO industry will likely remain in a sweet spot due to a strong capex cycle across the sector in capacity expansion as well as capability enhancement backed by a healthy balance sheet, proven capabilities of executing complex molecule development, strong USFDA compliance track record, sustained M&A activity and investment in niche technologies to gain foothold in complex projects for innovator clients and India’s unique positioning in the changing global API dynamics and continued strong presence in the US/regulated pharmaceutical market supply chain.

Overall, we expect domestic-focused pharma players to report 8-10% growth driven by an uptick in the chronic segment, higher MR productivity, new product launches and a focus on cost optimization. We expect pharma companies focusing on US business to grow strongly due to ongoing drug shortages, new product launches, and a shift towards specialty products and niche molecules. The sector is also likely to benefit from steady cash flows and low financial leverage, which will help maintain stable credit profiles, even as pharmaceutical companies pursue acquisitions in niche therapeutic areas.
Indian API Market Overview

 

The 18th edition of the Jaipur Literature Festival reaffirmed the power of unbiased discourse

Jaipur Music Stage,

Jaipur, February 6, 2025 – The Jaipur Literature Festival, presented by Vedanta in association with Maruti Suzuki, and powered by VIDA, concluded its 18th edition on a high note, bringing together writers, thinkers, and creative ideas from across the globe to celebrate the power of storytelling and unbiased discourse. Held at Hotel Clark’s Amer, this year’s Festival welcomed over 600 speakers, offering a series of insightful discussions, debates, and performances. The multi-faceted event served as a meeting point for both established and emerging voices in literature, as well as for those passionate about literature’s ability to inspire, challenge, and create a meaningful change in the world.

Highlights for the Day

In a house packed with lovers of literature and music, the legendary music producer Joe Boyd, who has worked with Pink Floyd, Nick Drake, and R.E.M, was in conversation with Caroline Eden to discuss his recent book ‘And the Roots of Rhythm Remain’. Boyd said, “What I’m writing about is the music that we in the so-called West know the best, but don’t know anything about. Everybody likes reggae, and Latin music, Brazilian samba, Argentine tango, eastern-European gypsy music, and Indian music. And so, the structure of the book is to take each of those styles, look at how they entered our world, and where they began.” The book evocatively explores the global influences and history behind popular Western music.

The distinguished descendants of Mahatma Gandhi and Leo Tolstoy, Gopalkrishna Gandhi, and Daniil Tolstoy, were also in conversation. Their discussion commenced with Gopalkrishna Gandhi recounting Mahatma Gandhi’s arrival in London, which was marked by an unexpected turn of events following the assassination of Sir Curzon Wyllie. This incident subjected Gandhi to significant political and social scrutiny. Simultaneously, a letter by Leo Tolstoy, A Letter to a Hindu, was circulating in London, emphasizing that love, rather than hatred, was the key to overcoming British rule in India. The discussion brought together Gopalkrishna Gandhi and Daniil Tolstoy in a profound intergenerational exchange. As the session progressed, excerpts were read from A Letter to a Hindu, in which Tolstoy had drawn from ancient Tamil spiritual texts that continue to be revered today. The discussion concluded with reflections on how Tolstoy’s correspondence with Gandhi shaped the latter’s philosophy, ultimately inspiring the Satyagraha movement, which played a crucial role in India’s struggle for independence.

Writer, playwright, and actor Manav Kaul’s heartfelt account of his journey as an author marked the beginning of the final day of the Jaipur Literature Festival with the session ‘A Bird On My Window Sill’. “You will find more of me in my writings than you will in my looks”, said Kaul as he proclaimed his love for books, solitude, and traveling solo. Kaul also spoke of the nostalgia that ‘chai’ brings and how it became an important part of his life, eventually playing a big part in his writings. Kaul emphasized the importance of real-life experiences as a driving force for his writing; one has to wait for the words to come to you and once they come to you, there is nothing more beautiful than that. “Me and my friend, Saleem, used to sit on the Hoshangabad railway station and watch the trains go by. Sitting there, we always used to wonder where these fast-paced trains were going, and where they were terminating. I wanted to see all those places, and even today I have that child-like curiosity to visit all those places and meet all the people.”

A much-loved session, ‘Empire: Udham Singh: The Man and the Myth’, between Anita Anand and William Dalrymple, who collaborate on one of present-day’s most popular podcasts ‘Empire’, brought their characteristic podcast-style banter to the Monday morning. Anand dramatically recounted the story of Udham Singh’s 20-year quest for justice after the Jallianwala Bagh massacre. She described her family’s connection with the massacre and told the story of a moment when she visited the site with her children and realised it could just as easily have been them. That personal connection motivated her to bring the story to a broader audience. Her retelling spanned all the way from Singh watching hundreds die around him all the way to the fateful two bullets that ignited a legend. Dalrymple’s interjections shaped the story with humour, wit and flair that together kept the audience captivated until the final moment.

At the session, ‘Chhaunk: On Food, Economics and Security’, Nobel Laureate Abhijit Banerjee and Cheyenne Olivier were in conversation with Vir Sanghvi. Banerjee and Oliver explored how economics intrinsically connects with society, focusing specifically on food security. Oliver used the United States as a case study for what happens when food becomes a manner of piling ingredients rather than generating brilliance with constraint. Thoughtful restraint is key, both in cooking and in life at large, Banerjee said. Oliver and Banerjee also discussed how they used art and cartoons to bring larger economic principles to life. They tried to put themselves in the mind of a naïve reader to simplify complicated concepts to a modern audience. They also brought out the fact that most iconic foods in the world are actually the food of the masses – the pizza, the khichri or even chowmein.

Banerjee said, “Economics is intimately connected to the way we live our lives from every direction,” and followed it up with, “ I often thought about how to make economics more palatable. How do you get people to read economics without throwing jargon at them? I understood that writing about food would be a great way to connect the two…Great cuisine comes out of constraint, thinking about how you can make something out of very little… And that’s one great thing about Indian food, is that there’s so many delicious things made out of the most everyday ingredients.”

In ‘A Day in the Life of Abed Salama’, Nathan Thrall was in conversation with Ghaith Abdul-Ahad. Thrall’s book A Day in the Life of Abed Salama, narrates the gut-wrenching story of Salama, who loses his son in a bus crash. Through a story of personal loss, Thrall uncovers the larger reality of life under Israeli dominance. A close observer of the Israel-Palestine conflict, Thrall lives and reports from Jerusalem. Thrall’s book traces the real causality of the incident which took Salama’s son away. Thrall chose the primary storyline of the book as the fast-paced story of the bus crash to keep readers hooked to the book.

A packed session, ‘Jab We Met Imitaz Ali’ had Imtiaz Ali in conversation with Anupama Chopra. Ali shared his experience of twenty years as a filmmaker, producer and screenwriter. He spoke of the challenges that social media brings to you as an individual, how it can make a person sycophantic because it keeps giving you the feed that you want to see. Ali said, “Success is something that people enjoy or want, but I think failure can teach you a lot of things. Life is not only success and failure, life is also what your relationships are, what you are striving to do, etc. All those remain unaffected (by success or failure). What is important is to be able to be better at the work that you want to do.”

A discussion of Mir Taqi Mir must begin with ‘Aadab’, said Vidya Shah during her session with Ranjit Hoskote. For Hoskote, the first point of excitement was that Mir represented an old era of Urdu, where there was a fair deal of Khari Boli, Braj, and Deccani. He went on to discuss what constituted the universe of Mir’s language—from Persian to many other languages across the subcontinent in the 18th century. He urged that Persian should be regarded as an official language in India, as there is so much transfer from Persian in Marathi and many other Indian languages. Speaking about languages like Braj, which constitute Mir’s verses, he said, “They have been erroneously reduced to ‘dialects’, which is a nonsense word.” Speaking of the themes Mir wrote about, Hoskote read out couplets on love, philosophy, politics, and wit. With this book, Hoskote sought to bring to the world of English textuality an older order of poetry, where utterance and orality were more important than the written word.

At the concurrently held Jaipur BookMark, a premier publishing conclave, a Festival Directors’ Roundtable, that featured Irenosen Okojie, Alice Mong, Govind Deecee, Janhavi Prasada, Jenny Niven, Jessie Friedman, Juan Manuel Guimerans, Namita Gokhale, Nicola Tuxworth, Olga Drenda, and Subha Sanja Urs, Namita Gokhale brought a sense of practicality to the subject, addressing the consternations expressed by zealots and journalists alike. Okojie and Drenda stressed the importance of cultural representation. Guimerans and Urs elaborated on the intersections found between local culture and literary spheres. Prasada gave importance to the idea of festivals as a retreat from a world engulfed by tragedy.

The Festival also conferred the Vani Prakashan Award to acclaimed writer, translator and journalist Shanta Gokhale. The award recognised her remarkable contributions to the literary world. A distinguished writer and translator since 1960, she has authored novels, plays, short stories, film scripts, and numerous newspaper articles. Her translations include works by Vijay Tendulkar, Mahesh Elkunchwar, Satish Alekar, G. P. Deshpande, and Rajeev Naik from Marathi into English, as well as Gieve Patel’s Mr Behram and Jerry Pinto’s Em and the Big Hoom from English into Marathi.

The Festival’s much-anticipated Closing Debate, ‘Pacifism is for Losers,’ featured a panel comprising Mukulika Banerjee, Manpreet Vohra, Gideon Levy, Salil Tripathi, Yaroslav Trofimov, and Georgina Godwin, with Vir Sanghvi as the moderator and chair. It focused on the fractured world we inhabit and, in this age of conflict, whether war is the only option. During the debate, Trofimov said: “I agree that peaceful change is much preferable to violent solutions, but sometimes it’s impossible. I agree that pacifism is the weapon of the strong, unfortunately very many people facing adversity are not strong.”

In her opening remarks, Godwin said that “violence can bring about change but it comes at a terrible price. It infects a nation’s metabolism with a toxic residue. Violent revolutions often create a messianic leadership seldom leading to democracy.” Banerjee noted that “in the land of Gandhi, in the land of India, we think pacifism is a good thing because we associate it with that very imperfect English translation to mean non-violence and civil disobedience. These are words in English, but they don’t capture the spirit of that ideology, which is Satyagraha—it is not pacifism.” Levy stated: “My argument will best be framed by what Mahatma Gandhi said once that nonviolence is the weapon of the strong. And fortunately or unfortunately I represent a state which is the strong one.” The debate concluded with a discussion among the panelists in which Sanghvi asked them hard-hitting questions based on their opening remarks.

As this year’s Jaipur Literature Festival, presented by Vedanta, in association with Maruti Suzuki, and powered by VIDA comes to a close, we reflect on the lasting impact of the inspiring conversations, shared experiences, and new friendships forged at the Festival. With its unmatched diversity of thought, the Festival once again affirmed its place as the grand dame of all literature festivals. The next edition of the Jaipur Literature Festival which was announced today is set to start on 15 to 19 January, 2026.

Anmol Industries Shines on the Global Stage at ISM Cologne 2025

New Delhi, 6th February 2025: Anmol Industries Limited (Anmol), a leading packaged food company, successfully participated in ISM Cologne 2025, the world’s largest and most influential trade fair for confectionery and snacks. Held from February 2nd to 5th, 2025, in Cologne, Germany, the prestigious event brought together top global industry leaders, innovators, and decision-makers from the sweets and snack sectors.

As part of its commitment to international expansion, Anmol Industries exhibited its extensive range of biscuits, cookies, and baked goods. The company’s participation reinforced its dedication to delivering high-quality products, expanding its global footprint, and strengthening its position in the international market.

Anmol

ISM Cologne 2025 served as a pivotal platform for businesses looking to expand in the global confectionery and snack segment. This year’s edition featured over 1,500 exhibitors from 70 countries, presenting a comprehensive selection of chocolates, candies, biscuits, and snack products. The event provided a unique opportunity for attendees to explore emerging trends, product innovations, sustainable solutions, and market insights while fostering collaborations with key industry players.

For Anmol Industries, participating in ISM 2025 was a significant step towards building a stronger global presence. The company’s presence at the event highlighted its commitment to product excellence, consumer trust, and industry leadership.

Speaking about the company’s participation, Mr. Aman Choudhary, Executive Director – Marketing, Anmol Industries stated, “Being at ISM 2025 allowed us to present our wide range of biscuits and baked goods to a global audience, fostering new partnerships and strengthening existing relationships. The international market holds immense potential, and ISM 2025 was not just an exhibition for us—it was an opportunity to engage with industry experts, understand evolving consumer demands, and align our strategies with global trends. We truly appreciated welcoming visitors to our booth and sharing the unique Anmol experience with them.”

With a strong legacy in the FMCG industry, Anmol Industries has consistently delivered high-quality, delicious snacks that have won the hearts of millions. The company’s state-of-the-art manufacturing facilities, rigorous quality standards, and customer-centric approach have propelled it to become a preferred brand in the Indian and international markets.

Data Patterns reports Rs. 128 Cr Revenue with improved margin in Q3

Data Patterns

Chennai, February 06, 2025: The Board of Directors at Data Patterns (India) Limited (NSE: DATAPATTNS | BSE: 543428), a strategic Defense and Aerospace Electronics Systems provider, today approved the limited review financial results for the quarter ended December 31, 2024.

Q3 (2024 – 2025)

  • Total Revenue for Q3 decreased by 15% to Rs. 128.41 Cr in the quarter ended December 31, 2024, as compared to Rs. 150.81 Cr in the quarter ended December 31, 2023. The revenue from operations decreased by 16% in the corresponding period.
  • Gross Margin increased from 68% in the quarter ended December 31, 2023, to 80% in the quarter ended December 31, 2024.
  • EBITDA Margin for the quarter ended December 31, 2024, increased to 46% as compared to 43% in the corresponding quarter ended December 31, 2023. EBITDA decreased by 10%.
  • PAT Margin improved to 38% for the quarter ended December 31, 2024, as compared to 37% for the quarter ended December 31, 2023. Profit After Tax (PAT) decreased by 12% to Rs. 44.66 Cr in the quarter ended December 31, 2024, from Rs. 50.97 Cr in the quarter ended December 31, 2023.

9 Months (2024 – 2025)

  • The company’s total Revenue for the 9 months ended December 31, 2024, was less by 6% from Rs. 371.26 Cr for 9 months ended December 31, 2023, to 347.86 Cr for the corresponding period ended December 31, 2024. Revenue from operations decreased by 8% from Rs. 337.51 Cr to Rs. 312.14 Cr in the corresponding 9-month period.
  • Operational EBITDA decreased by 2% from INR 128.60 Cr in the 9 months ended December 31, 2023, to INR 125.51 Cr in the corresponding 9 months ended December 31, 2024. EBITDA Margin increased by 2% from 38% for 9 months ended December 31, 2023, to 40% in the corresponding period ended December 31, 2024.
  • Profit After Tax (PAT) decreased by 3% from Rs. 110.59 Cr in the 9 months ended December 31, 2023, to Rs. 107.73 Cr in the 9 months ended December 31, 2024. PAT Margin also increased by 1.75% from 32.77% to 34.51% in the corresponding period.

ORDER BOOK

  • Orders on hand as of date – INR 1094.99 Cr
  • Negotiation completed & yet to receive the order – INR 89.15 Cr
  • Including orders negotiated converted into orders, the order book will be INR 1,184.14 Cr
  • Order book as on April 01, 2024 was Rs. 1,083.07 Cr

From the CMD’s Desk
Commenting on the company’s performance, Mr. Srinivasagopalan Rangarajan, Chairman & Managing Director, Data Patterns (India) Limited said, “We are pleased to report healthy and improved margins for the 9 months of FY 2024-25 driven by our continued focus on operational efficiency and more favourable product mix. Revenue for the quarter was impacted due to delay in receipt of order and also deferment of delivery of completed products by a customer. We are, however, committed to continue our trajectory maintaining healthy revenue growth and profitability.

For Valentine’s Day, This Bengaluru Microbrewery Promises to Get you High on Love, Literally

Bengaluru, February 6, 2025: The Valentine’s Day celebrations cannot get bigger than this! Lovers, “just friends”, or even siblings and parent-child pairs have a special opportunity to celebrate love aboard a luxurious private jet ride, courtesy Namma Bengaluru’s very own ICB Indian Craft Brewery.

If the private jet experience still won’t cut it, you will also get to treat your partner, sibling or parent to a truly memorable meal aboard the aircraft planned and curated in advance by ICB, along with unlimited house drinks at ICB for three months. What’s more, they will also get an exclusive photoshoot done by celebrity photographer Nithin Narayan to capture their love for posterity.

Private Jet

This truly soaring #ICBLoveJet proposition is part of ICB’s month-long celebration of the month of love, aptly named ‘Jet Set Love’. The campaign is relationship-agnostic and gender-neutral; you can be siblings, friends, more than just friends, or lovers, or even married to each other. All that matters is how best you can express what you truly feel for each other.

“At ICB, we’re all about crafting unforgettable experiences, whether it’s through our craft beers or our celebrations. ‘Jet Set Love’ is our bold take on Valentine’s Day, offering pairs of all types and denominations a chance to elevate their connection—quite literally—with a private jet adventure. This campaign is about celebrating love in all its forms, in true ICB style,” says Gopi Chand Cherukuri, Co-founder, ICB Indian Craft Brewery.

While the private jet experience is reserved for one lucky pair or couple chosen out of five finalists, the other four couples or pairs will get a food-and-drinks voucher worth ₹25,000 redeemable at ICB. To open the celebrations for all eligible participants, ICB is also offering two-time redeemable 20% discount vouchers on food and beer.

ICB’s ‘Jet Set Love’ campaign has kicked-off from February 5 and will run through March 5, 2025. The winners’ night is slated for March 8. To participate, one only needs to visit ICB near Manyata Tech Park in Nagavara with their partner-in-adventure, click pictures or videos showing the ICB logo on beer mugs, coasters, or crockery, and publish them on social media along with a heartfelt ode to their beloved partner. Of course, they will need to tag ICB’s Instagram handle to get their contribution noticed!

The ‘Jet Set Love’ campaign also brings many uniquely engaging experiences throughout February to Bengaluru through a variety of paired activities planned at ICB, including cooking, brewing, mixology, and baking and more.

Anytime Fitness Expands in Delhi NCR with New Clubs

Anytime Fitness

Delhi: The world’s largest gym chain, Anytime Fitness, proudly declares the opening of two clubs in Surya Nagar, Ghaziabad, and Najafgarh, Delhi. Continuing to build on this vision, Anytime Fitness gives health enthusiasts around the region access to world-class facilities, excellent guidance, and a cordial fitness community.

With these new locations, Anytime Fitness aims to bring state-of-the-art equipment, personalized training programs, friendly workout environment to fitness seekers in Surya Nagar and Najafgarh. The brand’s expansion aligns with its vision to promote a healthier and more active lifestyle, ensuring that quality fitness solutions are available at convenient locations.

Vikas Jain, Managing Director of Anytime Fitness India, also expressed his enthusiasm over the expansion, saying, “Our new clubs in Surya Nagar and Najafgarh, are a significant step towards achieving the goal of a healthy nation. With its continued expansion, Anytime Fitness remains dedicated to empowering individuals through fitness, fostering a sense of community, and ensuring a healthier life.”

This Surya Nagar franchisee is led by Samrat, Virat Bhalla, and Jatin Madan “We can hardly wait for the chance to help Surya Nagar build a fit self,” jointly says the franchise owner, as they take words on this important occasion, mentioning, “It’s about setting up an exclusive fitness environment at Anytime Fitness for people seeking a chance of all their bodies and their selves.

Similarly, Najafgarh is headed by Salil Kumar Malik and Hitesh who, like the brand, believe in encouraging people towards a fit and healthy lifestyle. With much enthusiasm on the launch, Salil Kumar Malik and Hitesh jointly said, “Najafgarh has an ever-growing community that is health conscious, and we are proud to introduce here a world-class facility with 24/7 workout accessibility. Anytime Fitness is not just working out; it is a way of life built into health, and we’re committed to making this journey as smooth as possible for our members.

Both clubs will offer a range of fitness services including strength training, cardio, functional training zones, and expert-led personal training sessions. Members also get to benefit from the Anytime Fitness Anywhere Access through which they can work out at any of the 5500+ Anytime Fitness clubs globally.

Leave Your Mark: Kyoorius Creative Awards 2025 Opens for Entries

Mumbai, 06th February 2025 – The Kyoorius Creative Awards 2025 (KCA25) are now open for entries, inviting India’s creative community to step forward and #LeaveYourMark.

Entrants have till 17 April 2025 to submit entries.

Judging is scheduled to begin 24 April 2025, and the awards will culminate at the 2025 Kyoorius Creative Awards Night on 23 May 2025, at the Jio World Convention Centre, in BKC, Mumbai.

rajesh kejrival

Rajesh Kejriwal, Founder and CEO of Kyoorius, shared his vision for KCA25: “Since 2014, the Kyoorius Creative Awards have celebrated impactful creativity. With #LeaveYourMark, we aim to recognise work that sets new benchmarks, resonates deeply with the audience and delivers results.”

Kyoorius has also rolled out strategic updates designed to simplify and enhance the entrant experience. The awards are now streamlined into eight tracks: Advertising, Regional Advertising, Craft, Experience and Engagement, Entertainment, Sector Specific, Creativity for Good, and the ZEE Equality Award.

The ZEE Equality Award continues to be presented by Indian Creative Women (ICW).

Additions to the 2025 awards include the debut of the B2B discipline, celebrating exceptional business-to-business creativity, and a Humour sub-category across multiple disciplines, recognising the need to encourage the craft of wit in storytelling. The Use of AI category has also been updated to reflect its growing significance in creative work.

Dough As You Like Introduces Exquisite Nolen Gur Delights to Celebrate the Season

Nolen Gur

Kolkata’s beloved dessert destination, Dough As You Like, is proud to unveil its latest seasonal offerings, showcasing the timeless charm of Nolen Gur (date palm jaggery). Renowned for its indulgent creations, premium quality, and innovative approach to desserts, the patisserie continues to captivate its loyal patrons. Starting January 15th, these eggless delights will be available across all outlets in Kolkata.

The highlight of the new menu is a trio of Nolen Gur-inspired delicacies, meticulously crafted to deliver a harmonious blend of traditional flavors and modern culinary artistry. The Nolen Gur Cake offers a rich, moist texture infused with the caramel-like sweetness of date palm jaggery, making it a perfect centerpiece for any celebration. The Nolen Gur Pastry presents a more portable indulgence, combining light sponge layers with creamy, jaggery-infused frosting. Meanwhile, the Nolen Gur Swirl, with its flaky, buttery layers and a sweet swirl of Nolen Gur, is a delightful treat for those seeking a quick but memorable dessert experience.

Dough As You Like has become synonymous with redefining Kolkata’s dessert scene. With its network of 32 outlets, the brand has seamlessly blended premium-quality offerings with minimalist, contemporary store designs, moving beyond the traditional bakery format to create a modern patisserie experience. This unique combination of aesthetics and taste has positioned Dough As You Like as a trendsetter in the city’s culinary landscape.

Since its inception, the brand has garnered a loyal following among dessert enthusiasts and trend-conscious customers. Known for its dedication to innovation, Dough As You Like consistently blends timeless flavors with contemporary twists, ensuring each creation is a celebration of taste and craftsmanship.

This new range of Nolen Gur delights further underscores the patisserie’s commitment to honoring local flavors while delivering exceptional quality. Whether you’re looking to savor a slice of nostalgia or indulge in something new, Dough As You Like offers the perfect treat to begin the year on a deliciously indulgent note.