Archives February 2025

Kolkata, 27th February 2025: Lifting out potential candidates across various societal backgrounds and putting them in the nation’s workforce while impacting the lives and livelihood will be instrumental in nation-building, said Smt Deepti Gaur Mukherjee, Secretary, Ministry of Corporate Affairs, Government of India in the first PMIS Mela hosted by CII in collaboration with Ministry of Corporate Affairs in Kolkata.

Leveraging CII’s on-ground skill initiatives to support the PMIS scheme, the nation’s first MCA-CII PMIS Facilitation Centre and PMIS Mela has been organized in Kolkata. The Centre will work towards sensitization of candidates’ registration in the portal and generating internship opportunities. Companies across sectors have today participated in PMIS Mela in Kolkata.

The Mela has been organized to expand outreach, encourage participation, and strengthen industry participation in nation-building. The PMIS scheme aims to create significant opportunities for the youth to gain hands-on industry experience and an opportunity to learn employable skills. This Mela bridges the gap between academia and real-world employment, fostering skill development and enhancing employability.

Hon’ble Finance Minister, Smt Nirmala Sitharaman, in the union budget for 2024-25, announced the launch of ‘Employment Linked Incentive’ (ELI) schemes, aimed at boosting hiring in line with the recommendations from CII. In support of this initiative, the Government of India has introduced the Prime Minister’s Internship Scheme (PMIS), designed to empower youth by providing quality internship opportunities. This will help them transition successfully into the workforce through structured industry exposure and mentorship.

Highlighting the creation of 1.27 lakh internship opportunities, Smt. Mukherjee stressed the importance of expanding these opportunities in the future. She proposed the establishment of a PMIS cell to ensure the effective implementation of the scheme. She also announced that MCA will create an online platform for mentorship and will also take such internship mela initiatives in a frequent interval of three to four months.

In addition to promoting employability, the initiative also aims to recognize and reward top-performing companies that are actively supporting the scheme. Furthermore, plans are underway to establish peer learning platforms, where other companies can participate, share best practices, and learn from each other’s experiences, fostering a collaborative environment that drives collective growth and improvement.

Applauding that an impressive gathering of over 700 candidates from across West Bengal and representatives from more than 30 top companies has attended the PMIS mela, Mr Chandrajit Banerjee, Director General, Confederation of Indian Industry advocated that the whole vision is to enhance student engagement in the workforce, thereby creating a robust ecosystem for talent development and industry collaboration.

Mr Harshavardhan Neotia, Chairman, CII Suresh Neotia Centre of Excellence for Leadership and Chairman Ambuja Neotia Group said that PMIS is a timely and groundbreaking initiative by the Government providing the perfect platform for students emphasizing skill development, real-world experience, and financial support, that meets the demands of India’s growing economy.

The innovative initiative enhances the learning environment for 1,200 students in Bengaluru

Bengaluru; Infobip, a global cloud communications platform, in collaboration with Samarthanam Trust for the Disabled, has taken a significant step toward sustainable educational empowerment. Through this initiative, Infobip has positively impacted 1,200 students in urban localities, beginning with the distribution of 100 Yelo-Green Bags at Government Primary School, Kaverinagar, Mahadevapura, Bengaluru.

The Yelo-Green Bags are an innovative response to the lack of adequate infrastructure in schools. These multi-functional bags, made from recycled materials such as tyre tubes, flex banners, plastic, denim, and discarded seat covers, serve as both school bags and sturdy writing desks. Designed to provide a comfortable and supportive study environment, the initiative underscores Infobip’s commitment to fostering accessibility in education while championing environmental sustainability.

As part of its broader corporate social responsibility (CSR) and environmental, social, and governance (ESG) commitments, Infobip continues to drive initiatives that create lasting positive change. The Yelo-Green Bag project aligns with the company’s dedication to community engagement and sustainable solutions that bridge educational and infrastructural gaps.

The event saw active participation from Infobip’s senior leadership, reinforcing the company’s hands-on approach to social responsibility. Key representatives included Ms. Harsha Solanki, Ms. Arpita Jadhav, Mr. Shivasankar Padhy, Mr. William Mathew, Mr. Amit Kumar, and Ms. Aradhana Agrawal, who personally distributed the bags to students, highlighting Infobip’s people-first philosophy.

Speaking about the initiative, Ms. Harsha Solanki, VP GM – Asia, Infobip, highlighted, “At Infobip, we believe that technology and innovation should not only drive business growth but also create a meaningful impact on society. We aim to drive meaningful change through our partnerships and initiatives by bridging demographic, educational, and geographical disparities in Science, Technology, Engineering, Arts, and Math (STEAM). The Yelo-Green Bag project is a reflection of our commitment to enabling accessible education while prioritizing sustainability. With this initiative, we are addressing a fundamental need — ensuring that every child has the right tools to learn and thrive. Through collaborations like this, we hope to empower future generations and create a positive, lasting change in the communities we serve.”

Samarthanam Trust for the Disabled has long been dedicated to empowering underprivileged children and promoting inclusive education. Partnering with organizations like Infobip strengthens their mission to bridge educational gaps with sustainable solutions. This initiative marks another milestone in their continued efforts to transform lives through education and innovation.

By-Mr. Neeraj Kansal, Founder and CEO, Crack Academy

The integration of Artificial Intelligence is no longer a futuristic concept; it is already reshaping industries worldwide. From healthcare and finance to manufacturing and retail, AI is streamlining processes, enhancing efficiency, and driving innovation. The education sector is no exception. AI-powered tools are redefining learning experiences, making education more personalized, accessible, and efficient. From adaptive learning platforms to automated assessments, AI is helping students and educators navigate a rapidly changing academic landscape.

 Besides, AI-powered personalized learning is transforming education by tailoring study experiences to individual needs. Adaptive learning platforms leverage AI to assess students’ potential, creating customized study plans that enhance learning outcomes. This is especially beneficial in countries where students come from varied socio-economic and linguistic backgrounds, ensuring that each learner receives targeted support and resources to excel.

 Further, the Union Budget 2025 reinforced this transformation by laying a strong foundation for AI-driven education. The government’s announcement of the establishment of three Centres of Excellence in AI for Education, with an outlay of ₹500 crore, is a visionary step that will accelerate AI’s integration into the learning ecosystem. This initiative will particularly benefit rural schools and students in Tier 3 and 4 cities, providing access to e-learning resources, virtual classrooms, and AI-based education tools.

 Moreover, several ed-tech companies leverage AI to bridge the learning gaps in Tier 3 and Tier 4 cities. By bringing extensive education experience to smaller towns, AI-driven platforms provide students with data-backed insights, real-time progress tracking, and targeted resources—an approach that was once limited to metro cities.

 AI serves as a valuable assistant to teachers rather than a replacement, streamlining tasks like automated grading, AI-generated lesson plans, and virtual teaching support. By reducing administrative workload, AI enables educators to focus more on student engagement and interactive learning. Additionally, AI-powered chatbots and virtual tutors provide students with 24/7 academic assistance, making quality education more accessible and responsive to individual learning needs.

 However, the challenge lies in teacher adoption. Many educators in India, especially in tier 3 and 4 cities, are yet to receive adequate AI training. Without structured AI literacy programs for teachers, the full potential of AI-driven education remains untapped.

 Another major hurdle in AI integration is the lack of digital infrastructure, especially in rural and underfunded schools. Many institutions struggle with unreliable internet connectivity, outdated hardware, and insufficient funding, making AI-driven education inaccessible to a large segment of students.

 Ethical concerns and data privacy also pose significant challenges. The use of AI in education raises questions about student data security, algorithmic bias, and over-reliance on technology. Establishing stringent regulatory frameworks is essential to ensure AI is implemented responsibly, balancing its benefits with ethical considerations.

 For AI to be fully integrated into India’s school curricula, a collaborative effort is essential. Government initiatives, public-private partnerships, and industry-led training programs can accelerate AI adoption, ensuring that both students and teachers are equipped with the necessary skills. The National Education Policy 2020 already recognizes AI’s role in skill development, signalling a positive shift toward its widespread implementation.

 Therefore, the road ahead is both challenging and promising. By fostering a collaborative ecosystem between policymakers, educators, and technology providers, India can unlock the transformative power of AI in education. With the right investments and structured implementation, AI can democratize learning, empower teachers, and prepare students for a future driven by intelligence and innovation. The goal is not just to integrate AI into classrooms but to build a more inclusive, future-ready education system that leaves no learner behind.

Mumbai, February 25, 2025: Venus Remedies Ltd. a leading Indian pharmaceutical company renowned for its longstanding expertise in combatting antimicrobial resistance (AMR), today announced that it has entered into an exclusive license agreement with Infex Therapeutics, a UK-based anti-infectives specialist for the clinical development of MET-X. This agreement authorizes Venus Remedies to spearhead the clinical development, registration, and commercialization of MET-X, an innovative metallo-beta-lactamase (MBL) inhibitor. The initial development phase will focus on integrating MET-X with meropenem to tackle drug-resistant Gram-negative bacteria, with Venus Remedies holding exclusive marketing rights within India.

In India, meropenem resistance is reported to be as high as 62-87% in WHO critical priority pathogens like K. pneumoniae and A. baumannii as per the ICMR’s Antimicrobial Resistance Research and Surveillance Network-Annual report 2023, with as high as 50% being directly attributable to MBL prevalence.

Under the terms of the agreement, Venus Remedies will commence with a Phase I trial involving healthy volunteers in India, evaluating MET-X in combination with meropenem. Following successful Phase I outcomes, the focus will shift to Phase II/III trials targeting drug-resistant Complicated Urinary Tract Infections (cUTIs), prevalent in hospital settings.

 This strategic move is aligned with Venus Remedies’ extensive experience in antibiotic R&D and critical care, enhancing its leadership in the Indian critical care landscape. The company’s formidable position in meropenem marketing and manufacturing will facilitate the integration of MET-X into existing and prospective antibiotic strategies.

 All trials conducted in India will adhere to international standards, compliant with regulations from the FDA, EMA, and MHRA, which will also support further development and global commercialization efforts for MET-X. The agreement grants both Infex Therapeutics and Venus Remedies the option to expand their collaboration to include other MET-X/beta-lactam combinations under mutually agreed terms.

MET-X is Infex Therapeutics’ broad spectrum MBL-inhibitor, targeting Gram-negative bacteria. These pathogens produce MBL enzymes to deactivate beta-lactam antibiotics, such as meropenem, and evade antibiotic clearance of disease. MET-X blocks MBL resistance, restoring antibiotic activity. The drug is being developed to be one of the first broad-spectrum MBL inhibitors to address a wide range of bacterial species and MBL-resistant strains, such as E.coli and K.pneumoniae. The treatment has shown best-in-class performance in animal studies to date. The development of new agents to overcome MBL antibiotic resistance in such Gram-negative bacteria is a World Health Organisation (“WHO”) critical priority.

Mr. Saransh Chaudhary, President, Global Critical Care, Venus Remedies Ltd and CEO, Venus Medicine Research Centre, said: “This early-stage introduction of MET-X into the Indian market leverages our decades-long dedication to AMR-focused R&D and our prominent role in critical care and antibiotic therapies. This partnership is perfectly poised to enhance our antibiotic arsenal with meropenem and explore further beta-lactam combinations, ensuring high-quality research and a significant market presence.”

Mr. Pawan Chaudhary, Chairman and Managing Director, Venus Remedies Ltd, added, “The in-licensing of MET-X is a major step forward in providing breakthrough solutions for drug-resistant infections, a serious threat to India’s healthcare ecosystem. Our aim is to develop an effective solution against MBL-producing pathogens, fulfilling a critical healthcare need and continuing our commitment to transformative therapies and sustained innovation in critical care.”

India faces a significant burden of MBL-producing pathogens in hospital settings, and no approved MBL inhibitors currently exist in the country. The development and exclusive in-licensing of MET-X underscores Venus Remedies’ commitment to providing a cutting-edge solution where it is needed most and creating long-term value for stakeholders.

Dr. Peter Jackson, CEO of Infex Therapeutics, said: “I am delighted about this agreement with Venus Remedies, which will facilitate the comprehensive clinical development of our MET-X program in India. By leveraging Venus Remedies’ robust expertise in critical care antibiotics, we can accelerate MET-X as our second clinical-stage drug program. Crucially, the international standards of these trials will also support future regulatory filings in the UK, U.S., Europe, and other global markets. MET-X has shown best-in-class performance in preclinical studies and could be game-changing for patients suffering from Gram-negative, MBL-resistant infections.”

Gurgaon, 25 Feb 2025– The Sock Street, as a trendsetter in cool and stylish sock designs, excitedly introduces its exclusive launch with Blinkit. This exciting collaboration brought premium, fashion-forward socks directly to customers’ doorsteps, merging convenience with cutting edge style.

 In a fast-paced world where fashion met function, The Sock Street’s curated collection was designed to elevate every step—whether at work, at the gym, or during a casual day out. By partnering with Blinkit, renowned for its swift and reliable delivery service, The Sock Street set out to redefine the way consumers shopped for everyday essentials.

 We are excited to join forces with Blinkit,” said Saurabh Srivastava, The Business Head at The Sock Street. He further said “Our mission had always been to merge style with comfort, and this partnership allowed us to deliver our unique socks collection to customers quickly and efficiently. It wasn’t just about socks—it was about making a statement with every step.”

 Sock Street’s objective of providing stylish, appealing, and well-regarded apparel is in line with Blinkit’s dedication to quick delivery and simple customer support.

 Get your hands on Blinkit’s latest collection, which features a wide range of designs for various situations and people. Customers will be able to enjoy quick delivery without incurring additional fees and avoid the inconvenience of physically visiting stores thanks to this service’s addition to the platform. strolling in something composed of comfort, quality, and contemporary design.

India, 25 February 2025: Leading global travel app, Skyscanner, which scours more than 80 billion prices daily, has announced the launch of a new app-exclusive feature, DROPS, accessible to users in Hindi and English. Designed to inspire and help travellers find the best flight deals for their 2025 trips, travellers can discover flights that have seen price drops of over 20% compared to their lowest point in the last 7 days with this latest feature.

According to Skyscanner’s Travel Trends 2025 Report, cost remains a key factor for value-conscious Indians, with 62% stating that flight prices play a crucial role in their decision-making process. Skyscanner’s new feature offers a smart way to discover and secure the best deals.

By logging in to the Skyscanner app, travellers will automatically have access to new DROPS every day – a collection of flights from a nearby airport that have dropped in price by at least 20% or more, compared to the flight’s lowest price point in the last 7 days. With Skyscanner relentlessly on the hunt for DROPS across the globe, travellers can feel confident they’ll never miss a deal again.

To celebrate the launch of the DROPS feature, Skyscanner’s data gurus have crunched the numbers to share their top DROPS insights (based on all DROPS served to Indian travellers in January 2025):

• Friday was the most popular DROPS day: Helping Indian travellers kickstart their weekends with some savings, Skyscanner has highlighted the most DROPS on Fridays this January*.

• Early birds catch the most DROPS: 38% of all DROPS were published before the workday even started (before 9:00 AM) in January**.

• Goa had the most ‘Drops’ in January: Culturally rich and popular tourist destinations saw a high number of DROPS, with Goa emerging as the top destination with the most number of drops this January**. Full top ten list here:

• TOKYO ranks No.1 for the Biggest Dropped Destination: The average saving from DROPS in January was INR 8635 but Tokyo took the crown for the biggest average saving (based on all destinations from India with a minimum of 50 DROPS in January 2025). Check out the top five here:

Mohit Joshi, Travel and Destinations Expert, Skyscanner, said, “Helping cost-conscious travellers plan and book their trips with ease and confidence is at the heart of Skyscanner. That’s where features like DROPS come into play—making it easier than ever to discover the best deals and take the stress out of trip planning. With more Indians prioritising travel in 2025, this new feature ensures they never miss out on great savings. Whether it’s a spontaneous weekend getaway or a long-awaited bucket-list adventure, DROPS helps travellers catch the perfect deal at just the right time.”

National: Blaupunkt, a global leader in audio innovation, has pushed the boundaries of sound technology with the launch of the Atomik OMG. This cutting-edge portable power speaker revolutionises the concept of boomboxes by delivering an unmatched combination of powerful sound, stunning design, and advanced connectivity. Designed for music lovers who crave high-quality audio and immersive experiences, the Atomik OMG is set to become the ultimate sound companion for any setting—indoors, outdoors, and everywhere.

At the heart of the Atomik OMG is its 75-watt output, produced through a dynamic combination of two high-end speaker drivers and a dedicated woofer that delivers deep bass and crystal-clear highs. Blaupunkt’s signature sound technology ensures that every beat, note, and bass drop is reproduced with absolute precision. Whether placed upright, on its side or even hung up, the speaker’s innovative 360-degree design allows for versatile placement without compromising on sound quality. Accompanying its stellar audio performance is a visually striking neon lighting system, which replaces outdated RGB lighting with a seamless and modern glow that enhances any atmosphere.

Built to perform in all conditions, the Atomik OMG comes with IPX6 water and dust resistance, making it the perfect companion for outdoor adventures, beach parties, and rugged road trips. Its massive 7200mAh quad-battery system, which is 1800mAh x 4 batteries, ensures extended playtime, fast charging, and superior efficiency, setting a new benchmark for portable speakers in its class. Equipped with the latest Bluetooth 5.4 technology, the speaker delivers seamless wireless connectivity with extended range, minimal lag, and instant pairing, ensuring a hassle-free listening experience. Additional connectivity options, including TF card support, USB port, Aux input, and TWS connect, make it a future-ready audio powerhouse.

As Blaupunkt celebrates over 100 years of global audio excellence, the launch of the Atomik OMG underscores the brand’s commitment to innovation and high-performance sound engineering. With a legacy built on quality and reliability, this latest offering stands as a testament to Blaupunkt’s vision for the future of portable audio. The Atomik OMG is more than just a speaker—it’s a statement of power, style, and technological prowess. Experience the next generation of boomboxes with Blaupunkt’s Atomik OMG, now available for music enthusiasts worldwide.

Bangalore, February 25, 2025: As the world gears up to celebrate International Women’s Day, Myntra, one of India’s leading fashion, beauty, and lifestyle destinations, is taking yet another significant step towards empowering women entrepreneurs and driving inclusivity in the e-commerce space with the launch of its dedicated Women Seller Program titled ‘MynShakti’.

MynShakti is designed to empower women entrepreneurs across India by providing the tools, resources, and mentorship needed to scale their businesses in the ever-evolving e-commerce space. Open to women-led businesses in fashion, beauty, and home categories, the program offers the following support:

Seamless Onboarding & Dedicated Account Management: Women-led brands will receive end-to-end support, ensuring a smooth onboarding process with dedicated account managers to help optimise business performance.

 Operational Training & Business Optimisation: Participants will gain access to hands-on training sessions covering catalogue optimisation, pricing strategies, and operational best practices to enhance their efficiency and competitiveness.

 Expert-led Webinars & Mentorship: Through a series of interactive mentorship sessions and expert-led webinars, brands will receive strategic recommendations on marketing, order fulfillment, and leveraging Myntra’s platform for maximum impact.

 Insights and Analytics: Insights to help brands on the latest customer trends and preferences.

 Marketing & Growth Support: MynShakti brands will benefit from recommendations on best practices that would help improve visibility, enhance discoverability, and drive higher engagement on the platform.

Women entrepreneurs looking to scale their businesses can apply by accessing the survey link available in Myntra’s LinkedIn post about the program. The program will begin with a webinar, where shortlisted participants will gain insights into Myntra’s seller ecosystem. In its debut edition, Myntra plans to onboard ~100 women sellers, providing them with personalised support to ensure a seamless integration onto the platform. Based on the success of the initial phase, Myntra plans to scale the initiative, extending support to a larger set of women entrepreneurs across India.

MynShakti builds on the success of ShECommerce, Myntra’s flagship initiative launched in August 2024 to foster women’s participation in e-commerce. With a thriving community of over 6,000 members, ShECommerce has been instrumental in leadership dialogues, mentorship, and career-building opportunities. Key programs include:

• ShE-roes Unplugged: Periodic webinars featuring industry leaders sharing insights and experiences to inspire and guide aspiring women entrepreneurs.

• Internship & Mentorship for College Students: Focused on Tier 2 and 3 cities, this initiative bridges gaps in access to role models and career opportunities for young women.

• A Day in the Life at Myntra: A recent experience at Myntra’s Bangalore HQ, where 5 selected students explored Myntra’s culture, innovation, and leadership, gaining first-hand exposure to the e-commerce industry.

Govindraj MK, CHRO Myntra, said, “MynShakti is a natural extension of Myntra’s ShECommerce initiative. Through MynShakti, we are creating a dedicated support system for women entrepreneurs, equipping them with the right resources to navigate in the e-commerce space. This initiative is not just about business growth—it’s about playing a part enabling financial independence, fostering leadership and driving meaningful change. We are excited to welcome a new wave of women-led brands to Myntra and look forward to seeing them flourish.”

By-Dr. Kumardev Arvind Rajamanya, Head of Department (HOD) & Lead Consultant – Orthopaedics, Aster Whitefield Hospital, Bengaluru

Think about the last time you went up the stairs, bent down to grab something, or even just lifted your arms above your shoulders. You probably didn’t even think about your joints – until they started hurting. The truth is, we overuse our joints, assuming they’ll just keep on running smoothly for years to come. But like the rest of our body, our joints need attention and care as well to stay healthy. Whatever your age, joint pain can sneak up on you. It doesn’t just happen to athletes or the elderly—it can happen to anyone who isn’t taking proper care of their body.

Mentioned are 5 simple habits that should be practiced daily to have healthy and pain-free joints for years.

1. Stay Active with Low-Impact Exercises – Exercise prevents stiffness and strengthens the muscles that protect your joints. A 30-minute walk, swim, cycle, or yoga loosens up your joints without overdoing it. If you work at a desk all day, get up and stretch every hour to loosen your joints.

2. Maintain a Healthy Weight to Reduce Joint Stress – Being overweight puts pressure on your joints, especially the hips and knees, leading to faster wear and tear. Eat healthy by including plenty of whole foods in your diet and exercise regularly to maintain a healthy weight. Losing a few kilos reduces joint stress by a significant proportion.

3. Stay Hydrated to Maintain Joint Lubrication – Cartilage, which cushions the joint, is made up of 70-80% water and dehydration leads to stiffness and pain. Drink 8-10 glasses of water daily, consume water-dense foods like cucumbers and oranges, and reduce caffeine as well as alcohol, which dehydrate the body.

4. Develop Muscles Around Your Joints – Stronger muscles act as shock absorbers for your joints, reducing stress and risk of injury. Train your muscles 3-4 times a week with resistance bands, dumbbells or bodyweight exercises like squats and lunges. Having a strong core also assists in posture, avoiding unnecessary joint stress.

5. Stretch Daily and Rest Appropriately – Stretching increases flexibility and reduces joint stiffness while resting enables joints to heal and recharge. Stretch for 5-10 minutes in the morning and before bed. Prioritize quality sleep and rest when needed to avoid overuse injury.

Joints are similar to the hinges on a well-used door – if cared for, they allow movement effortlessly and comfortably. Neglect, on the other hand yields stiffness, creaking and pain. How can joint problems be most effectively avoided? Take small steps, be consistent and create healthy habits. Regular exercise, healthy weight, proper hydration, muscle strength development, and providing joints with sufficient rest are all contributing elements to a lifetime of pain-free movement. There is no need for expensive supplements or radical exercise routines. Instead, incorporate a few well-thought-out daily habits that can help the body improve.

Mumbai, 25 February 2025: Rose Audio Visuals Pvt. Ltd. has announced the launch of Connect NXT, a dedicated branded content division.

As audiences increasingly move away from traditional advertising, Connect NXT focuses on crafting meaningful branded narratives that not only communicate the brand’s message but also foster a strong emotional connection with consumers.

Key Pillars of Connect NXT:

● Story-Driven Content: Creating compelling narratives that prioritize emotional resonance over clickbait and instant gratification

● End-to-End Execution: Leveraging Rose Audio Visuals’ robust production and distribution networks to both design and deliver content

● Innovation-Focused Approach: Championing new tools and formats to create a richer storytelling experience. Exploring new technologies and formats in the service of effective storytelling

Connect NXT will be led by two industry stalwarts:

Megha Desai, appointed as Head of Connect NXT has over 25 years of experience in IP and content creation. Megha has been instrumental in shaping brand partnerships at companies like Chernin Asia Media Digital, Bling Entertainment and Fountainhead MKTG. She brings a proven track record of driving brand growth through innovative storytelling.

Commenting on the launch, Megha Desai said, “We are living in a world where content is in high demand & attention in, short supply. As brands, it is important to reach the consumer where they already are – in the world of stories. That’s what we aim to do with Connect NXT.

Advising Connect NXT on the creative front is Arvind Menon, who brings years of expertise and is known to merge creativity with strategic objectives. His previous stints include his role as Executive Creative Director at BBH India and his work spans across brands like Mercedes Benz, HDFC Ergo and CaratLane amongst others.

Arvind Menon added, “Today’s audiences are smarter and harder to impress. Our goal with Connect NXT is to push creative boundaries while ensuring that every story we tell adds value to both, the audience and the brand.”

Goldie Behl, Founder of Rose Audio Visuals, said, “With Connect NXT, we’re blending entertainment with brand narratives in a way that feels organic and immersive because, in the end, people don’t just buy products, they buy into stories.”