Archives March 2025

CrowdStrike Joins Forces with NVIDIA to Advance Agentic AI Innovations in Cybersecurity

Daniel Bernard, CrowdStrike

CrowdStrike announced groundbreaking agentic AI innovations built on NVIDIA AI software, setting a new standard for AI-powered cybersecurity. When running NVIDIA NIM microservices internally, CrowdStrike Charlotte AI Detection Triage enabled, on average, automated detection triage at 2x the speed of its initial launch with 50% fewer compute resources, reducing alert fatigue and maximizing SOC efficiency. The collaboration between CrowdStrike and NVIDIA is pioneering the next era of cybersecurity with advanced reasoning models to deliver even more intelligent automation, enable real-time decision-making and enhance precision to help security teams respond to threats with unprecedented speed and accuracy.

According to the 2025 CrowdStrike Global Threat Report, adversaries can now break out from initial access in as little as 51 seconds. Traditional security tools can’t keep up, overwhelming analysts with a flood of alerts and leaving organizations vulnerable. By continuing to test and innovate with full-stack NVIDIA AI accelerated computing, CrowdStrike customers will continue to gain the automation, intelligence and scale needed to outpace modern threats. This strategic collaboration also explores NVIDIA Llama Nemotron reasoning models to enhance detection accuracy, equipping security teams to stop attacks with even greater speed and precision.

“The future of cybersecurity is agentic AI – where advanced reasoning models power intelligent automation to work seamlessly with human analysts to stop breaches faster than ever,” said Daniel Bernard, chief business officer at CrowdStrike. “By combining CrowdStrike’s AI-native Falcon platform with NVIDIA AI, we’re working to deliver the next evolution in security operations. This is just the beginning – together, we’re redefining how organizations scale, secure and accelerate their defenses with the power of agentic AI.”

Advancing AI-Powered Security Operations

The latest AI innovations and initiatives from CrowdStrike, accelerated by NVIDIA AI software and tools, are delivering breakthrough advancements for the SOC:

● Faster, More Efficient Triage: Charlotte AI Detection Triage, built on NVIDIA NIM microservices, part of NVIDIA AI Enterprise software platform, enabled CrowdStrike internal security teams to process detections 2x faster than its initial launch with 50% fewer GPUs, optimizing response times and reducing operational costs.

● Smarter, More Accurate Threat Detection: CrowdStrike is working with NVIDIA to test reasoning models that enhance detection accuracy, reduce false positives and enable security teams to focus on real threats with greater precision.

● AI-Driven Security Automation: CrowdStrike and NVIDIA are leading the charge in autonomous SOC operations, developing AI agents that assist analysts in triage, response and analysis at scale – laying the foundation for the future of security automation.

“Enterprises need AI that doesn’t just react but anticipates – intelligent systems with advanced reasoning that adapt, decide and respond in real time,” said Kari Briski, Vice President of Generative AI Software for Enterprise at NVIDIA. “Our collaboration with CrowdStrike brings accelerated computing and advanced reasoning to cybersecurity, delivering agentic AI that automates system responses, enhances security operations and helps enterprises stay resilient in a dynamic digital landscape.”

15th India Corporate Governance and Sustainability Vision Summit & Awards Hosted by Indian Chamber of Commerce

New Delhi, March 19, 2025: The Indian Chamber of Commerce (ICC) successfully hosted the 15th edition of the India Corporate Governance & Sustainability Vision Summit & Awards at Hotel Le Meridien, New Delhi, as part of its Centenary Celebrations. The event brought together distinguished policymakers, industry leaders, and sustainability champions to discuss the evolving landscape of corporate governance and sustainability in India.

Indian Chamber of Commerce Hosts 15th Edition of India Corporate Governance & Sustainability Vision Summit & Awards

The summit featured distinguished dignitaries, including Dr Vijay Kumar Saraswat, Hon’ble Member of NITI Aayog, as the Chief Guest; Anil Razdan, Former Power Secretary, Government of India; Mr. Bhaskar Chatterjee, Sr, Advisor, Deloitte India, Dua Consulting and Centre for Responsible Business. With India emerging as a global leader in sustainable growth, the discussions at the summit underscored the critical need for businesses to embrace governance models that balance economic expansion with environmental and social responsibility. Along with it they also released a knowledge document on “Next -generation Fuels”.

Dr Vijay Kumar Saraswat, Hon’ble Member, NITI Aayog, Government of India echoed this sentiment, emphasising the collaborative efforts required to drive India’s sustainable growth narrative and said, “The program, organized today, focuses on how sustainability can be integrated into corporate governance and the importance it should be given. The key takeaway from today’s discussion is that organizations should minimize resource consumption, recycle, redesign, and remanufacture. By doing so, we can reduce overall consumption and make more efficient use of the natural resources available to us. This will ensure that future generations also have access to these resources. Corporate responsibility is not just about building a massive empire while everything around us remains underdeveloped. We must also consider the growth and development of our surroundings. Corporate Social Responsibility (CSR) plays a significant role in this regard. The evolution of corporate governance in India, from 1953 to the present, has now reached a stage where sustainability, transparency, shareholder interests, and independent directors have become integral aspects. New elements are continuously being incorporated into corporate governance, leading to increased efficiency, a greater impact on sustainability, and governance that is open, transparent, and ethical.”

In his keynote address, Mr. PK Satija, Chairperson of ICC – National Expert Committee on Minerals and Metals, emphasized the growing significance of corporate governance and sustainability in shaping India’s future. He stated, “Sustainability is no longer a choice; it is an imperative. Businesses must move beyond compliance to embrace governance models that prioritize environmental stewardship, ethical leadership, and social inclusivity. As corporate leaders, we have a duty to ensure that our economic aspirations align with India’s larger sustainability vision.”

Mr. Anil Razdan, Former Power Secretary, Government of India said, “Sustainability is not just about compliance with laws; it is about fulfilling our responsibility to future generations. As the most populous nation, India must take the lead in protecting the environment, conserving water, and ensuring cleaner air. Wealth and progress mean little if our air is unbreathable and our natural resources depleted. Businesses must go beyond statutory obligations and embrace a deeper commitment to sustainability. The younger generation is building not just for their lifetime but for the future of humanity. It is time we rethink our approach—balancing development with environmental responsibility—to create a truly sustainable and thriving world.”

Adding to it, Mr. Bhaskar Chatterjee, Sr, Advisor, Deloitte India, Dua Consulting and Centre for Responsible Business said, “Corporate governance and sustainability are inextricably linked, reflecting the evolving nature of responsible management. As companies are increasingly held accountable for both their ethical and environmental impact, governance has evolved from mere compliance to a more holistic approach. Responsible management, grounded in financial probity, transparency, and accountability, ensures that decisions are not only legally sound but ethically responsible. Corporate governance and sustainability aren’t separate goals but rather two sides of the same coin. Together, they drive responsible business practices that foster long-term growth and societal well-being.”

Mr. Omesh Garga, Climate Change and Sustainability Services Partner, EY India said, “Organizations that embed safety, compliance, and innovation into their culture don’t just protect value—they create it. The industry today demands not just adherence to regulations but a commitment to excellence that transforms challenges into competitive advantages. Ultimately, innovation isn’t limited by technology, but by the depth of collaboration. As leaders, it is our responsibility to drive this cultural shift, ensuring that sustainability and governance become cornerstones of long-term success.”

The event also recognized industry pioneers who have demonstrated exemplary commitment to corporate governance and sustainability through the Corporate Governance & Sustainability Vision Awards, conferred by ICC. The summit focused on key themes, including the Corporate Governance & Sustainability Vision Awards 2025, the National Action Plan on Climate Change (NAPCC), and Board Oversight of Environmental Responsibilities, encouraging leaders to embed ESG principles into corporate strategy for long-term value creation. Additionally, discussions emphasized the importance of sustainability reporting, the role of regulatory frameworks such as SEBI’s Business Responsibility and Sustainability Reporting (BRSR), and the necessity of industry-government collaboration to drive India’s transition to a net-zero future.

The summit concluded with a strong consensus on the need for businesses to embed sustainability into their core operations. As India accelerates its journey toward becoming a net-zero economy, industry leaders emphasized the importance of innovation, responsible leadership, and collaborative action in achieving long-term sustainability goals.

Kotak Mahindra Bank Introduces ‘Hausla Talks’ – A Platform for Bold Dreams and Relentless Pursuit

Bengaluru, March 19th, 2025 – Kotak Mahindra Bank (“KMBL” / “Kotak”) announced the launch of ‘Hausla Talks’, a powerful platform to sharing real stories of ambition, courage and success.

 Hausla Talks is a key pillar of Kotak’s new brand philosophy, ‘Hausla Hai Toh Ho Jayega’, reinforcing Kotak’s commitment to evolving as a Bank and establishing itself as the go-to financial services organisation for the Aspirational Indian.

 As a challenger brand in the Indian BFSI sector, Kotak has always been guided by the ethos of dreaming big and acting with confidence. At a time when ambition drives progress in the country, the Hausla Talks platform will showcase extraordinary individuals—both Kotak customers and employees —who dared to dream big, face adversity head-on, and emerged victorious across all walks of life.

 The inaugural episode features the Hausla Hero—Swati Bedekar speaking about breaking social and economic barriers to launch the Sakhi Project, providing biodegradable, low-cost sanitary napkins to rural women. The following episodes of ‘Hausla Talks’ celebrates Sirisha Raju and Kaamya Karthikeyan; each sharing their journey of overcoming challenges to achieve extraordinary success. Sirisha shares her story of defying small-town limitations to become a pilot while Kaamya highlights how endurance, patience, and trust helped her overcome financial challenges to become the youngest female to complete the Seven Summits challenge in 2024.

 Kedarswamy Ravangave, Executive Vice President – Marketing, Kotak Mahindra Bank, said, “At Kotak, we believe that ambition, when met with the right support, can create extraordinary success stories. ‘Hausla Talks’ is a testament to that belief—spotlighting individuals who dared to dream big and had the resilience to turn those dreams into reality. Through this platform, we aim to fuel India’s unstoppable spirit, reaffirming our commitment to being the financial partner that empowers ambition at every stage.”

 With Hausla Talks, Kotak Mahindra Bank is not only celebrating stories of resilience but also reinforcing its role as a catalyst for India’s growth story. This initiative marks the beginning of a bold new chapter—one where ambition meets opportunity, and every aspirational Indian has the financial support to turn possibilities into reality.

Zee Tamil to Host the World Television Premiere of Kalki 2898 AD

Chennai, March 19, 2025: Zee Tamil is excited to present the World Television Premiere of the 2024 blockbuster ‘Kalki 2898 AD’. Directed by Nag Ashwin, this cinematic masterpiece has shattered box office records and earned over ₹1200 crore. Starring Prabhas Deepika Padukone, Kamal Haasan, Keerthy Suresh, Dulquer Salmaan, Shobana and Vijay Deverakonda, Zee Tamil viewers can soon experience the grandeur of Kalki 2898 AD from the comfort of their homes on March 23 coming Sunday at 3:00 PM.

Kalki

 Kalki 2898 AD is a captivating story of bravery and sacrifice. Set in a world on the brink of apocalypse, the movie blends mythology, science fiction, and stunning visuals. Featuring stars like Amitabh Bachchan, Kamal Haasan, Prabhas, and Deepika Padukone, the film showcases an epic battle of cosmic proportions, remarkable performances, and breathtaking VFX. From its record-breaking debut to global acclaim, Kalki 2898 AD has captivated audiences and redefined cinematic storytelling. The film’s stunning visuals, engaging storyline, and music by Santhosh Narayanan make it an unmissable experience.

 Don’t miss this extraordinary movie on Zee Tamil during its World Television Premiere. With its gripping plot, outstanding performances, and larger-than-life visuals, Kalki 2898 AD is the perfect entertainer for the entire family.

Lubrizol Introduces New, Elevated Brand Expression for Enhanced Identity

India, March 19, 2025 – For nearly a century, Lubrizol has created extraordinary value at the intersection of life and science, delivering sustainable solutions that advance mobility, improve well-being and enhance modern life. Today the company celebrates that impact with the launch of a new brand expression, including a fresh logo, compelling new tagline, and a brand story that represents the best of the organization’s storied legacy and its optimism for its next 100 years.

“This exciting brand evolution reflects our Lubrizol brand promise, for all those we work with and all we enable,” said Rebecca Liebert, Lubrizol President & CEO. “Our new tagline ‘Imagined for Life. Enabled by Science.™’ reflects the impact Lubrizol has on everyday life and the science that makes it possible. Our enhanced brand expression is backed by all the great things Lubrizol is revered for today, including our technical innovation, quality and collaborative partnership, delivered by an experienced and committed Lubrizol team.”

Lubrizol’s innovation prowess began in a tiny Cleveland-based garage when Lubrizol invented its first automotive solutions to lubricate leaf springs on early automobiles. Ninety-seven years and thousands of patents later, the company continues to innovate breakthrough solutions driving impact across industries, from delivering clean drinking water to enabling efficient transportation to progressing modern infrastructure, supporting critical medicines and enhancing countless products used by consumers every day.

“From the cars you drive to the shampoo you wash your hair with to the running shoes you lace up for your daily walk, most of the world’s population uses Lubrizol-enabled products dozens of times a day,” Liebert added. “The average person may not fully realize the impacts our science has on daily life, but it is undeniable. The world needs Lubrizol and our teams.”

Holi Gets a Bold Twist: Doritos Creates Interactive Water Balloon Experience

New Delhi, 19th March, 2025: This year Doritos redefined the experience by transforming a well-known Holi tradition into an engaging, high-energy game. At Galleria Market, Gurgaon, the brand introduced a larger-than-life, target-based activation, where participants tossed water balloons towards the iconic Doritos logo—bringing the thrill of Holi in a bold new way.

The activation relays the simple belief – “This Holi gubbare logon pe nahi, logo pe barsao”. While the excitement of throwing water balloons is undeniable, being on the receiving end isn’t always fun. Doritos flipped the script, shifting the focus from people to its bold, triangular logo, ensuring the celebration remained high-energy, inclusive, and just as thrilling.

Doritos additionally infused its signature boldness into Holi by making the logo come alive—each successful splash triggered a dynamic colour change, amplifying the festive energy and turning every water balloon throw into a celebration. Participants were met with cheers and excitement, proving that Holi’s spirit of fun and play can be just as electrifying.

Speaking about the campaign, Aastha Bhasin, Marketing Director – Kurkure® & Doritos, PepsiCo India said: “Holi is a festival of joy, and Doritos wanted to elevate that joy to the next level. We wanted to take the playful spirit of the festival and give it a fun, new twist. With this OOH activation, we created a space where people could enjoy the thrill of colour play in a way that brings everyone together. No one enjoys being caught off guard, but everyone loves a great shot—so we turned Holi into a game, making every throw more exciting and every celebration even bigger.

“Doritos as a brand has always been about engaging and encouraging your playful side and with Holi around the corner we wanted to create a platform where everyone could enjoy the thrill of colour and water ballons without any harm. With that in mind, we have created this interactive experience turning the iconic Doritos triangular logo into a target. “Gubbaare Logon pe nahi, Logo pe barsao” turns the celebration of Holi into a high-energy, all-fun, no-fear celebration where every throw lands right, every hit feels like a win, and the spirit of Holi stays as bold as ever.” Vikram Pandey, Chief Creative Officer, Leo – South Asia.

Doritos has always championed bold experiences, and this activation gave Holi an interactive twist. Instead of random bursts of colour, participants engaged in a structured, competitive, and entertaining challenge, making every throw count.

The Doritos OOH activation quickly became a crowd favourite. People eagerly embraced the new experience, with many sharing their excitement: “It was an absolute blast! Holi is always about colour, but this added a whole new level of excitement. We kept at it, cheering each other on, and trying to land the perfect shot on the logo!” – Alankrita Mohapatra, Participant.

IHCL Signs New Gateway Resort in Pench, Enhancing Presence in Madhya Pradesh

Chandigarh, MARCH 19, 2025: Indian Hotels Company (IHCL), India’s largest hospitality company, today announced the signing of a resort in Pench, Madhya Pradesh. This greenfield project will be branded a Gateway resort.

ihcl

Speaking on the occasion, Ms. Suma Venkatesh, Executive Vice President – Real Estate and Development, IHCL stated, “As one of the country’s key national parks, Pench is seeing increasing demand for quality hospitality services. This signing is in line with our strategy of expanding in high-potential tourism corridors. We are delighted to partner with Mr. Abhijit Mujumdar for this project.”

Located near the Maharashtra border, the 105-key Gateway Pench is an authentic reflection of its location, embodying the spirit of Pench and offering immersive guest experiences. Spread across over 10 acres, the resort features an array of culinary options including an all-day dining restaurant, a specialty restaurant, a bar, a pool bar and meeting venues. Guests can also unwind at the spa, rejuvenate at the fitness centre and the swimming pool.

Mr. Abhijit Mujumdar, Managing Director of Abhijit Realtors and Infraventures Pvt Ltd. said, “We are excited to partner with IHCL for this resort in Pench and look forward to an immersive hospitality experience in the region.”

“This collaboration marks an important milestone for us. The hotel will add to the region’s offerings,” added Mr. Sanket Bawankule, Director, Shree Jagdamba Construction Pvt. Ltd.

Fifth Edition of India-Africa Entrepreneurship and Investment Summit Returns to Nairobi

Mumbai, 19th March 2025: India Africa Business Network (IABN) is pleased to announce the fifth edition of the India Africa Entrepreneurship and Investment Summit, hosted in Nairobi, Kenya – East Africa’s economic hub and international centre, at the time of the Great Wildebeest Migration, 17–18 July 2025. This invite-only exclusive summit hosted in collaboration with Kenya Investment Authority, is designed to create opportunities for Indian and African entrepreneurs, enabling them to learn, share, and foster entrepreneurial collaborations, particularly for those seeking joint ventures and B2B connections..

The fifth edition of India Africa Entrepreneurship and Investment Forum wishes to build upon the remarkable success of its previous four editions which were hosted three times in Mauritius and once in Kenya. Pre-eminent entrepreneurs, thought-leaders, policy-makers, and investors from both Africa and India will discuss opportunities and challenges of investing in each other’s geographies and connecting with potential investors and entrepreneurs investing or co-creating joint ventures and market access arrangements at the same time.

Emphasising his enthusiasm for the summit, Baljinder Sharma, Convenor, India Africa Business Network, states “Over the last four years, the summit has been a platform for building on the historical and economic relationship between India and Africa, this year we wish to delve deeper into collaborations in different sectors such as energy, agriculture, healthcare, AI, critical minerals, and education. This will benefit both the economies.”

With participation from experts across different sectors, the fifth edition promises to be a significant platform for regional as well as international entrepreneurs. The fifth edition includes notable advisory members including Sushil Jiwarajka, Chairman, Artheon Group of Companies; Busisa Moyo, Chief Executive Officer, United Refineries; Nirmala Sankaran, Co-Founder, HeyMath; Pradeep Gupta, Chairman, CyberMedia Group, Padmaja Ruparel, Founding Partner, IAN Fund; Tomi Davies, CIC, TVC Labs; Satya Narayanan R, Chairman and Executive Director on the Board, CL Educate; Zachariah George, Managing Partner, Launch Africa Ventures; Anirudh Damani, Managing Partner, Artha Venture Fund; Ramesh Awtaney, Founder and Chairman, ISON Group; and several others.

Since its inception in 2018, IABN has emerged as a catalyst for creating new collaborations between Indian and African enterprises where both large established enterprises and startups can find space for discussions and demonstrations of their products and services. The fifth edition of India Africa Entrepreneurship and Investment Summit will further enable IABN’s cause and create opportunities for seasoned experts and budding entrepreneurs alike.

Glow with Confidence: Introducing the Dr.Jart+ Cicapair Skin Care Line

dr jart

Redness, irritation, or unpredictable flare-ups? We’ve all been there. If sensitivity is your red flag, meet the ultimate green flag—the Dr.Jart+ Cicapair range. In the quest for skin care that truly understands your skin, this cult-favorite K-beauty solution stands out. Powered by Tiger Grass (Centella Asiatica), a powerhouse known for its calming and restorative properties, Cicapair works to soothe, strengthen, and support your skin barrier—because healthy skin should never be a guessing game.

From instant redness correction to deep barrier repair, the Cicapair range is dermatologist-tested and formulated to bring stressed-out skin back to balance. Whether it’s daily environmental aggressors, post-breakout inflammation, or post-procedure sensitivity, Cicapair works like a charm to restore skin’s calm, healthy glow.

Meet the Skin Saviors:

  • Cicapair Tiger Grass Color Correcting Treatment– Innovative green-to-beige cream that adapts to skin’s natural colour to neutralise redness and even out skin tone.
  • Cicapair Intensive Soothing Repair Cream- A silky, moisture cream with Centella Asiatica & Peptides that instantly soothes redness and rapidly repairs the skin barrier.
  • Cicapair Sleepair Intensive Soothing Repair Mask- A leave-on night time gel mask that instantly smooths and soothes skin.
  • Cicapair Intensive Soothing Repair Gel Cream- This soft gel face cream is enriched with Centella Asiatica and Peptides. It instantly helps skin feel cool with soothing hydration, reduces the look of redness and rapidly strengthens skin’s barrier for more resilient skin.
  • Cicapair Intensive Soothing Repair Serum- A potent serum with Cica Complex (centella asiatica extracts) and Allantoin that helps keep skin stable and healthy looking by rapidly boosting skin’s barrier.
  • Cicapair So Soothing Treatment- An SOS silicone-free treatment suitable for sensitive skin to use after laser skincare or acid peel treatments. This gel cream brings skin back from the brink by soothing, smoothing, hydrating and repairing skins barrier. The formula gives skin a highly concentrated dose of Cica 3 Complex when and where skin needs it the most.

“We Defeated Cancer!”: The Story of HIIMS Patients Who Defeated Death

New Delhi, March 19, 2025 – In a press conference organized by HIIMS (Hospital and Institute of Integrated Medical Sciences), cancer patients who were once declared incurable by leading hospitals shared their extraordinary recovery journeys. These patients, who had been advised chemotherapy and radiation, healed through Fever Therapy, the DIP Diet, Zero-Volt Therapy, Panchakarma Therapy, Time as Medicine, along with Ayurveda and homeopathy at HIIMS—without undergoing conventional treatments. Led by Dr. Biswaroop Roy Chowdhury and Acharya Manish, the event highlighted the institute’s holistic therapies, which have enabled patients to heal naturally.

Hospital and Institute of Integrated Medical Sciences (1)

Speaking at the event, Acharya Manish emphasized the need to rethink conventional cancer treatments, stating, “Conventional medicine often focuses on symptom suppression rather than root cause healing. Our approach at HIIMS is to strengthen the body’s natural ability to fight diseases like cancer, ensuring long-term wellness without harmful side effects.”

Hospital and Institute of Integrated Medical Sciences (1)

During the event, Dr. Biswaroop Roy Chowdhury presented his book, “Rabbit-Tortoise Model for Cancer Cure,” which provides scientific evidence on why chemotherapy and radiation often worsen cancer instead of curing it. He stressed, “The medical industry has conditioned people to believe that cancer is a death sentence unless treated with toxic chemicals. Our research and real-life patient recoveries prove otherwise—cancer can be reversed naturally.”

The highlight of the event was the testimony of five former cancer patients who defied the odds and fully recovered through HIIMS’ holistic treatments:

  • Nishamani Behera from Odisha was diagnosed with stage 3 breast cancer and advised chemotherapy and surgery. Instead, she chose HIIMS’ approach, following a strict DIP diet, Fever Therapy, and Zero-Volt Therapy. Within months, her tumor shrank, and she was declared cancer-free without a single chemotherapy session.
  • Prativa Samal, a professional working in Dubai, was diagnosed with ovarian cancer and given a grim prognosis. Opting for HIIMS’ natural therapies, she followed a detox regimen, Panchakarma, and Ayurvedic medicines. Today, she leads a healthy life with no sign of cancer recurrence.
  • Chander Wati from Haryana was diagnosed with lung cancer and given just a few months to live. After undergoing HIIMS’ holistic treatments, including breathing exercises, herbal therapies, and immune-boosting nutrition, she made a miraculous recovery.
  • Ambika Puri from Chandigarh was suffering from leukemia (blood cancer), and doctors had ruled out any chance of survival. However, through HIIMS’ specialized therapies focusing on herbal detox and a plant-based diet, her blood reports gradually normalized, and she regained her health.

HIIMS’ innovative therapies focus on detoxifying the body, boosting immunity, and restoring cellular health, using treatments like Panchakarma therapies, the DIP diet, Zero-Volt Therapy, yoga, and sunlight exposure. The conference also drew a parallel between HIIMS’ mission and Netaji Subhash Chandra Bose’s fight for freedom, emphasizing that just as Netaji fought against colonial oppression, HIIMS is fighting against the dominance of toxic medical treatments. The event concluded with a powerful message—cancer is not a disease but a metabolic disorder that can be reversed naturally.