Archives March 2025

In the Age of AI, Cycle Pure Agarbathi Honors Women’s Intelligence in Latest Campaign

Bengaluru, March 11, 2025: As the world debates the rise of Artificial Intelligence and its impact on humanity, Cycle Pure Agarbathi, the world’s largest manufacturer of incense and prayer products, chooses to celebrate something far more enduring—Human Intelligence; more specifically, Her Intelligence with an innovative campaign.

On the occasion of Women’s Day, Cycle Pure Agarbathi introduces ‘HI’—a philosophy that embodies Human Intelligence, Heart Intelligence, Hands Intelligence, and above all, Her Intelligence—the wisdom of Mother Earth and the countless women who shape our journey.

 Elaborating on this vision, Arjun Ranga, MD, Cycle Pure Agarbathi, says, “In all the excitement about Artificial Intelligence, we must not overlook the intelligence that makes us who we are. At Cycle, we call it Hi. Hi is the quiet strength of women, the wisdom of experience, and the fragrance of virtue that uplifts generations. It is the intelligence of the hands that craft our incense, the hearts that nurture our values, and the unwavering hope that guides us. With over 70% of our workforce being women, their intelligence has empowered us for 77 years, across 75 countries. HI has nurtured us, guided us and strengthened us. We are blessed to be in the company of feminine grace and remain committed to keeping things truly human. Since 1948, we have been proudly powered by Hi, and we will continue to be for generations to come. At Cycle Agarbathi, Hi is more than greeting.”

What began in 1948, with his grandmother running their first factory, has blossomed into a legacy spanning three generations, built on the intelligence, resilience, and faith of women. In the new campaign, the brand highlights how at a time when the world is driven by technology, Cycle Pure Agarbathi reminds us that the real power lies in people. The digital ad showcases that Her Intelligence is the light that keeps the world fragrant with hope.

Oasis Fertility Celebrates Women’s Health with Free Fertility Assessments This March

National, March 11, 2025: Fertility is a journey that should never be faced alone. Yet, too often, women carry the weight of expectations, navigating questions about their bodies and resilience. Women are offered advice they never sought and remedies they never needed. Even in a gynaecologist’s clinic, the focus is often on them—their reports, their lifestyle, and their efforts. But fertility is not just a woman’s responsibility; it’s a shared journey that deserves understanding, support, and a holistic approach for both partners.

Oasis Fertility is redefining the fertility journey by offering science-backed comprehensive care & personalized treatment plans for both men and women. Through advanced diagnostics, expert consultations, and state-of-the-art treatments, Oasis Fertility empowers women with the knowledge they need while encouraging couples to approach fertility together. To further this commitment, Oasis Fertility is launching a FREE fertility assessment initiative across all its centres in India from March 1st to 31st. This includes free AMH testing (if recommended) and all fertility assessments, providing crucial insights into reproductive health. Oasis Fertility practices a progressive approach to fertility care, providing comprehensive support to both partners and letting the good hands of science guide you on your journey to parenthood.

Infertility is a growing concern worldwide, with 1 out of 4 infertile couples coming from India. Oasis Fertility has helped deliver over 1,00,000+ babies through IVF and other fertility treatments. With 15 years of expertise, Oasis Fertility has introduced CAPA In Vitro Maturation (IVM) to India, a drug-free IVF option beneficial for patients with PCOS or PCOD. Additionally, it offers advanced solutions such as Preimplantation Genetic Testing (PGT-A), Endometrial Receptivity Analysis (ERA), Microfluidics, and Microsurgical Testicular Sperm Extraction (Micro TESE), all aimed at increasing the chances of delivering healthy biological children.

“We are committed to empowering women with the knowledge, support, and science-backed solutions they need to make informed decisions about their reproductive health. Our free fertility assessment initiative for the whole month is a testament to this commitment, ensuring women have access to expert guidance, psychological support, and personalized care at every stage of their journey. We encourage couples to seek fertility consultations together so that no woman has to walk this path alone,” said Dr Durga G Rao, Co-Founder and Medical Director of Oasis Fertility.

NMIT to Lead the Way in Tech Advancements at ERCICAM 2025 Conference

Bengaluru, 11th March, 2025: Nitte Meenakshi Institute of Technology (NMIT) hosted the Second International Conference on Emerging Research in Computing, Information, Communication, Artificial Intelligence, and Machine Learning event (ERCICAM 2025), which brought together experts, enthusiasts, and their research from across the field of emerging technologies. The two-day conference kicked off with the inauguration ceremony on Friday.

ERCICAM 2025 provides an interdisciplinary forum for discussion among Researchers, Engineers and Scientists to promote research and exchange of Knowledge in Computing, Information, Communication, Artificial Intelligence and Machine Learning.. This conference will provide a platform for Academicians, Engineers and Scientists to network and will encourage the participants to undertake high end research in the above emerging areas.

The conference was graced by Dr. Udaya Shankar Puranik, Director AI and Cyber Security Theta Dynamics (MGI) USA and Science Writer as a Chief Guest and Keynote speaker.

ERCICAM 2025 - NMIT - Post event release

He addressed the gathering on the topic “The role of Computing in transforming Industries” delving deep into the topics of AI and Machine learning, Quantum Computing, cybersecurity Landscape and Edge Computing.

Emphasizing the Power of the Indian talent he said, “India has proven itself to be not just the birthplace of zero, but a powerhouse of technological innovation. As demonstrated at the Kumbh Mela in Prayagraj, we have successfully deployed homegrown AI, cybersecurity, and infrastructure solutions that supported over 67 crore visitors. This wasn’t achieved by licensing foreign technology but by harnessing Indian talent and expertise. We are now the third largest ecosystem for AI startups globally. This is the new India, creating solutions by Indians, for India, and for the world.”

The conference had the presence of Dr. Kalidas Shetty as a guest of honor who is the Founding Director of Global Institute of Food Security & International Agriculture (GIFSIA), Professor of Plant Science & Associate Vice President for International Partnerships & Collaborations, North Dakota State University.

Speaking about food security in India, Dr. Kalidas Shetty said, “India is one of the few countries which, if we put science together very well, would never be food insecure. The reason is that we have such diversity of landscape and long civilization. This diversity allows us to be resilient, and that is also an opportunity. Everybody talks about chips security, but fundamentally, equally important – any society that has food security will always be a global leader.”

Special Invitee, Dr. Vijay S. Rao, Research Lead (Principal Director), LTI Mindtree, Netherlands gave a Technical Talk on ” Quantum Computer and Quantum Cryptography “

Dr. H.C. Nagaraj Principal NMIT, Dr.Sandeep Shastri, Vice-President, Bangalore Campus, Nitte (Deemed to be University), Mr. Rohit Punja, Administrator of Nitte Education Trust, Prof Nalini N, Department of CSE and Dr. Sreekanth Rallapalli, Professor and Head of Department, MCA, Nitte Meenakshi Institute of Technology, were present during the conference.

NMIT’s ERCICAM stayed true to its word of being a platform for researchers, industry leaders, and enthusiasts to come together and discuss the latest trends and developments in emerging technologies. The event was a testament to the growing importance of these fields, and we look forward to seeing what breakthroughs and innovations will emerge in the coming years.

ISTITUTO MARANGONI Mumbai Expands with Dynamic New Courses in Fashion Styling and Multimedia Design

Mumbai, March 2025:

Istituto Marangoni Mumbai, a leading name in fashion and design education, is proud to introduce two new cutting-edge courses: Fashion Styling & Multimedia and Visual Design. These programmes are designed to equip aspiring professionals with essential skills to navigate and innovate in the ever-evolving fashion and design industries.

Fashion Styling & Multimedia Intensive – Develop Creative Visual Content for Fashion:

Fashion Stylists play a pivotal role in shaping the success of a fashion collection, brand, or product. Beyond managing contemporary, cultural, and aesthetic influences, they craft captivating, innovative, and effective communication strategies.

This intensive course offers a comprehensive approach to fashion styling, focusing on visual communication through photography, video, styling, and art direction. Participants will explore various media to create a professional portfolio, preparing them to step into the fashion industry with confidence. With an emphasis on both strategic and creative thinking, the programme delves into historical and cultural fashion contexts, industry trends, and brand identity, ensuring a well-rounded foundation in styling and multimedia content creation.

Visual Design – A Progressive Programme for the Next Generation of Graphic Designers:

The Visual Design course is part of Istituto Marangoni’s Progression Programmes, which structure learning into two distinct levels. Starting with a foundational introduction, participants progress to a higher level of skill and study, preparing them to enter the dynamic world of design.

In today’s fast-paced creative industry, graphic designers do more than just work with images. They shape the visual language of brands, communicate compelling messages, and engage audiences through a 360° design perspective. This programme explores innovative concepts in graphic design and new media, equipping students with the expertise to thrive in all creative industries.

Elevating Design Education in India:

Istituto Marangoni Mumbai’s new course offerings cater to diverse student needs. The Visual Design programme is an undergraduate course, whereas Fashion Styling & Multimedia Intensive is one-year intensive curricula designed for distinct student profiles.

With the launch of these courses, Istituto Marangoni Mumbai continues its commitment to fostering innovation and excellence in fashion and design education. By combining theoretical knowledge with hands-on experience, these programmes empower students to push creative boundaries and redefine industry standards.

Revolutionizing Healthcare: MIT-World Peace University Develops Smart IoT Pill Dispenser

Mumbai, 11th March 2025: MIT World Peace University (MIT-WPU), Pune has developed a modular Internet of Things (IoT)-enabled tablet and capsule dispenser, designed for automated and remotely monitored medication management. This innovative device is intended to assist individuals with complex dosing schedules by ensuring precise and timely medication dispensing.

device

 Addressing the limitations of traditional medication dispensers, which often require manual intervention and lack remote monitoring capabilities, MIT-WPU’s solution integrates a modular design with advanced IoT connectivity. The device features an equilateral-shaped container, a motor-driven dispensing system, and a controller unit that enables user-defined dispensing schedules and real-time remote monitoring.

 Dr. Amol Tagalpallewar, Professor, School of Pharmacy at MIT-WPU said, “In today’s fast-paced world, maintaining consistent medication adherence is a significant challenge, particularly for individuals managing complex medical regimens. This innovative IoT-enabled pill dispenser represents a leap forward in addressing this challenge. By automating the dispensing process and providing remote monitoring capabilities, we are empowering patients and their caregivers with greater control and peace of mind. This device is not just about dispensing pills; it’s about improving health literacy and enhancing the quality of life.”

 Dr. C. H. Patil, Associate professor, School of Computer Science and Engineering added, “Furthermore, this device represents a significant step towards the future of healthcare delivery, where technology and human-centred design converge to create more accessible, efficient, and effective solutions. We envision a future where technology is not just a tool, but a partner in promoting well-being and enhancing the quality of life for all.”

 Functionally, the dispenser utilizes dispensing units arranged circumferentially and connected with sprockets, powered by a motor. The controller unit sends command signals at user-specified times, automating the dispensing process. IoT integration allows caregivers and healthcare professionals to monitor medication adherence in real time, enhancing patient safety and care. The device is intended to improve medication management in home care, assisted living, and hospital settings.

Inception Grant Show 2025 by Art Incept

The 5th edition of Inception Grant Show organised by Art Incept is taking place in the Capital from Mar 8th – 16th 2025 at Triveni and Shridharini Gallery, Mandi House, New Delhi. It is an exclusive showcase featuring the artworks of the 13 finalists from over 800 applicants from all over South Asia.

BHAVIN PATEL Covering Earth 4, 2022 Brick, concrete 21 x 21 x 6 ″

“Selected from a highly competitive pool of over 800 talented artists from across South Asia, these finalists represent the very best of emerging creativity in the region. The selection process was both rigorous and inspiring, as our esteemed internal jury faced the challenging task of narrowing down such a diverse and remarkable array of artistic talent”, says Gayatri Singh, Founder Art Incept.

Art Incept is a platform committed to showcasing South Asia’s most promising emerging artists, creating an environment where talent can thrive through focused mentorship, expert guidance, and ample opportunities for growth. Our ‘mentors-first’ approach prioritizes the artist’s journey, offering a nurturing space to explore, evolve, and achieve their full potential.

The Inception Grant was initiated by Art Incept in the year 2020 in response to the challenges faced by emerging artists during Covid. More than a financial aid, the grant provides access to Art Incept’s mentors and curators, facilitating year-long development for awardees. The Grant has evolved into a significant stepping stone for South Asian artists, receiving over 1,000 applications annually.

“We are proud to present the Inception Grant 2025 Finalists—Arindam Manna, Ayesha Sultana, Badush Babu, Bhanu Srivastav, Bhavin Patel, Chaitali Paranjape, Debajit R Paul, Malinda Jayasinghe, Megha Singh, Riya Chandwani, Rohan & Roshan Anvekar, Rohit Varekar, and Shremoe D Prasad—each of whom brings a unique perspective, innovative approach, and compelling vision to their work. Their artistic expressions reflect the dynamic and evolving landscape of contemporary art in South Asia, and we are honored to celebrate their journey”, adds Singh.

Breaking New Ground: India Today Group Unveils AI Pop Stars, the Future of Music

A-POP is fluid, electronic, collaborative, and democratic. A-POP is not robotic. It is humans partnering with machines to create a new sound. Lyrics written by humans, composed by AI, sung by AI. Or sometimes, an AI-generated song could mean lyrics by a machine, composed by humans, sung by AI.

Staying true to our industry leadership position in using cutting-edge technology to drive innovation, the India Today Group (ITG) is taking another historic leap today. Two years ago, ITG unveiled a groundbreaking initiative with India’s first AI news anchor, Sana. Since then, we have continued to evolve. Our AI news anchor has grown manifold, and so have our efforts to stay ahead of the curve.

Breaking new ground in music- India Today Group launches – AI Pop Stars

 Today, we are announcing A-POP – a new genre that we expect will soon create a new frontier in the music industry. As part of this launch, we are introducing two AI Pop Stars. We call them AI Pop Stars.

 “A-POP is more than a genre — it is a fluid, evolving, and collaborative creative process. It merges human imagination with AI capabilities, producing music that is unrestricted by conventional limitations,” Kalli Purie, Managing Director and Vice Chairperson, India Today Group said.

 Aishan: A 22-year-old from Delhi with roots in Bareilly and Jodhpur, he’s been creating music since 17, blending indie acoustic, pop and R&B music vibes. Inspired by new people and sounds, his lyrics reflect his thoughts and experiences. An ambivert, he connects with fans but values his quiet moments. A Nainital soul, he’s drawn to the mountains, while also being a dog lover, bike enthusiast, sneakerhead, and food explorer, all with a classy, old-money style.

 Ruh: At 24, this Delhi native is free-spirited, independent, and all about living life to the fullest. With an extroverted, vibrant personality, she embraces adventure and travel, exploring new cultures to create new-age pop music. A passionate music lover, she uses it to express herself boldly and authentically. Driven by personal freedom, self-expression, and individuality, she inspires others to live authentically and pursue their passions without fear of judgment.

  “ITG has always led the industry with its groundbreaking initiatives, which go beyond simple automation, fostering a symbiotic relationship between human expertise and cutting-edge AI to revolutionize news delivery. Our latest foray into music is also a result of the same belief and effort that we put into our daily work to create engaging and entertaining experiences for our audiences,” said Kalli Purie, Vice Chairperson and Executive Editor-in-Chief, India Today Group.

 The initiative is a sterling example of what the fusion of human creativity and AI can produce. A team of music professionals spent relentless hours over several weeks working with AI-led technology to create this pioneering work.

 A-POP is fluid, electronic, collaborative, and democratic. A-POP is not robotic. It is humans partnering with machines to create a new sound. Lyrics written by humans, composed by AI, sung by AI. Or sometimes, an AI-generated song could mean lyrics by a machine, composed by humans, sung by AI.

 Our AI pop stars too, are a result of what AI can produce in response to the limitless human mind. Both Aishan and Ruh have an existence, albeit virtual. They can produce music in multiple languages, engage with fans 24/7, and personalize content based on audience preferences. They offer an alternative to traditional artists by breaking the barriers of physical limitations and performance fatigue.

Aakash Educational Services Limited Celebrates Success as 25 Students Qualify for OCSC and IMOTC 2025

Mumbai, March 11th 2025: Demonstrating exceptional academic prowess, 25 students from Aakash Educational Services Limited (AESL) have secured spots in the Orientation Cum Selection Camp (OCSC) and International Mathematical Olympiad Training Camp (IMOTC) after qualifying the prestigious Indian National Olympiad (INO) 2025 in Astronomy, Biology, Chemistry, Physics, Mathematics, and Junior Science.

Among the qualifiers, 13 students have been selected for OCSC in Biology, 1 in Chemistry, 3 in Physics, 4 in Astronomy, 1 in Junior Science, and 3 for IMOTC. Additionally, an impressive 581 students from Aakash had qualified for various Indian National Olympiads (INOs) this year.

Expressing his enthusiasm, Mr. Deepak Mehrotra, MD & CEO of Aakash Educational Services Limited, remarked, “We are incredibly proud of our students for their remarkable achievement in the Indian National Olympiad. Their success is a result of their hard work, perseverance, and the support of their teachers and families. At Aakash, we strive to provide the best academic guidance and resources to help students reach their full potential. Congratulations to all the qualifiers, and we wish them continued success in the upcoming stages.”

The INO examination, conducted by the Homi Bhabha Center for Science Education (HBCSE), serves as the second level of the International Olympiad qualification in different Science subjects and as the third level of International Mathematical Olympiad. INO stage of Junior Science is conducted by IAPT. Participation in the INO is open to students who have qualified the National Standard Examination (NSEs) (1st stage of International Science Olympiad) and Regional Mathematical Olympiad (RMO) (2nd stage of International Mathematical Olympiad).

On the basis of their performance in INO, around 35 top students in the merit list have been selected for OCSC and 69 students have been selected for IMOTC this year. For Science Olympiads, the student undergoes some theoretical and experimental sessions in the camp. The selected member Indian team undergoes a rigorous training programme at HBCSE in theory and experiments. Special laboratories have been developed at HBCSE for the purpose of experimental training. For Mathematical Olympiad, several tests are held during the training camp to provide orientation to students for IMO, followed by 8-10 days of rigorous training in Pre-Departure (PDC) for the selected team. Resource persons from HBCSE and different institutions across the country train the qualified students. The Olympiad programme culminates with the participation of the Indian students (4-6 in each subject) in the International Olympiads.

Aakash remains steadfast in its mission to empower students on their academic journey. With a centralized in-house approach to curriculum development, content creation, and faculty training overseen by the National Academic Team, Aakash ensures a holistic learning experience. The institution boasts a proven track record of success in medical and engineering entrance exams, as well as in competitive tests such as Olympiads.

For Spykar, Every Day is Women’s Day: HerDayEveryDay Campaign Redefines Women’s Empowerment

India, March 2025
This year, Spykar, India’s leading denim brand, is turning the idea of Women’s Day on its head with its latest campaign, #HerDayEveryDay. Because let’s be honest—why should celebrating women be limited to just one day when they own every single one?

Spykar isn’t here to preach about empowerment. Instead, it’s making a statement: whether at work, at play, or just kicking back, every day is already a woman’s day. With #HerDayEveryDay, the brand is championing this simple truth through fun, engaging initiatives, real conversations, and a whole lot of denim.

spykar

“At Spykar, we don’t believe in setting reminders to celebrate women on a specific day,” said Sanjay Vakharia, CEO and Co-Founder at Spykar. “Women own their space every single day, and we’re here to acknowledge that in a way that feels natural, smart, and unapologetically real.”

Spykar is teaming up with dynamic women across entrepreneurship, fashion, lifestyle, and beyond to highlight their everyday wins—big or small. Through social media takeovers, digital storytelling, and interactive content, the brand is keeping the conversation fresh, witty, and engaging.

Encouraging its audience to join in, Spykar is inviting people to share those everyday moments where women are just being their amazing selves—whether that’s killing it in a boardroom, acing street style, or simply saying “no” to something that doesn’t serve them. Using the hashtag #HerDayEveryDay, these moments will be featured across Spykar’s platforms, because every day deserves its own highlight reel.

Apex Group of Hospitals Honors Women’s Day with Exclusive Programs and Initiatives

Mumbai- Apex Group of Hospitals marked International Women’s Day with a grand celebration, honouring the invaluable contributions of women in healthcare and society. The event, held across all Apex hospitals, aimed to recognize and empower women while promoting awareness about women’s health and well-being.The celebration featured a series of activities, including health check-up camps, awareness seminars on women’s health issues, and inspirational talks by esteemed female doctors and healthcare professionals.

IWD - Apex Hospitals

Dr. Tanvi Shah, Assistant Director of Apex Group of Hospitals, emphasized the importance of women’s health, stating, “Women are the backbone of our families and communities. It is our responsibility to ensure they receive the care, respect, and recognition they deserve. This Women’s Day, we reaffirm our commitment to providing quality healthcare services for women.”

Women employees of Apex Hospitals were honoured for their dedication and service, and motivational sessions were conducted to inspire young women pursuing careers in healthcare. The event concluded with a pledge by the hospital group to continue its efforts in advocating for women’s health and empowerment through year-round initiatives. Apex Group of Hospitals remains dedicated to fostering a culture of care, inclusivity, and excellence in healthcare. Apex Group of Hospitals is a trusted chain of healthcare facilities, managed and operated by expert medical professionals with over 25 years of experience. With a capacity of 350+ beds, Apex Hospitals is committed to providing high-quality healthcare services to the people of Mumbai and surrounding areas. Our hospitals are strategically located in Borivali, Kandivali, and Mulund, ensuring accessible and comprehensive medical care.