Archives March 2025

Indiawide Release, 05 March 2025: To uphold the folk music roots of India, Arnesh Ghose, a multi-disciplinary artist, in collaboration with Mythopia, one of India’s leading organisations and authorities on Indian and world mythology, is bringing a memorable evening of Bengali folk music Baul to Mumbai. Celebrating the vivid colours of spring and the spirit of Holi, an evening filled with Bengali folk songs, and storytelling is awaiting on March 9th, 2025, at Mukti Manch in Versova.

India is a mosaic of cultures, and there have been many cultural legacies that remain underrepresented in the mainstream. Baul music is one of those untapped musical legacies that has inspired many who hailed from West Bengal, including the works of Rabindranath Tagore. The Baul songs are listed under UNESCO’s Intangible Cultural Heritage of Humanity.

Through the Bombay Baul Project, Ghose is attempting to introduce folk music hailing from Bengal to a metropolitan, young audience, helping them to stay connected with India’s cultural heritage. Arnesh, a writer and storyteller, has also been a trained Hindustani Classical singer, along with receiving training in Rabindrasangeet. From an early age, due to his visits to Shantiniketan, where he first absorbed the melodies, writings, and teachings, Arnesh has taken interest in its philosophy and music. Through the Bombay Baul Project, he wants Bengal’s folk experience to be celebrated by a wider audience. He aims to spread the message embedded in the music’s philosophy that different faiths and philosophies often convey the same truths.

Baul culture, with its roots in history dating back several thousand years, is a harmonious confluence of various philosophies and progressive spiritual movements. These wandering minstrels, often called bauls, spread the message of the philosophy that is a vibrant mix of Sufism, Vaishnav, Buddhist, and Tantric traditions.

Their hymns celebrate the spirit of being a human, divine longing, and the quest for enlightenment, centred on the search for moner manush (inner man). Their music, accompanied by ektara (a one-stringed instrument) and khomok (hand drum), reveres gods merely as a path to enlightenment and not an end itself.

Navigating the health insurance claims process doesn’t have to be stressful. With the right knowledge and preparation, you can ensure a smooth, hassle-free experience while getting the support you need. Here’s a detailed, actionable guide to help you avoid common pitfalls and make the most of your health insurance policy. This article will give insights into pre-purchase and post-purchase stages, supported by the latest updates from the Insurance Regulatory and Development Authority of India (IRDAI).

Setting the Foundation for a Smooth Claims Process

1. Know Your Policy Inside Out: Before purchasing a health insurance policy, familiarise yourself with coverage details, waiting periods for specific illnesses or pre-existing conditions (PEDs), and cost-related limits like room rent caps.
2. Additionally, review the IRDAI’s updated Customer Information Sheet (CIS) which provides a simplified, easy-to-read overview of these terms.
3. Check Claim Settlement Ratios and Co-Payment Details: Always review the claim settlement ratio of the insurer to assess their track record in settling claims. Understand co-payment clauses, where a portion of the claim amount needs to be paid by the policyholder, to avoid surprises during claims.
4. Look for No-Claim Bonus (NCB) Options: Opt for policies that offer a No-Claim Bonus, which rewards you with increased coverage for every claim-free year. This can be a valuable benefit when you don’t file a claim.
5. Room Rent Limits: Choose policies with higher or no room rent limits to avoid out-of-pocket expenses for room upgrades during hospital stays. Understanding these limits at the pre-purchase stage helps prevent unexpected costs.

  Ensuring a Smooth Claims Experience

1. Opt for Network Hospitals for Cashless Claims: Choosing a network hospital significantly eases the claims process by enabling cashless treatment, where the insurer directly settles bills with the hospital. For emergency hospitalisations, notify the insurer or Third-Party Administrator (TPA) within 24 hours. For planned admissions, inform them at least two to three days in advance.
2. Keep the Documentation Ready: Accurate and complete documentation is crucial for a successful claim. Ensure you collect and organise:
   Doctor’s prescriptions
   Lab test reports
   Detailed hospital bills and discharge summaries For accident-related claims, precise documentation becomes even more critical to prevent delays or rejections.
3. Leverage Relationship Manager Support: Many insurers and brokers provide dedicated relationship managers who can assist with the claims process, including documentation and claim filing. Seek their guidance for faster and smoother resolutions.
4. Be Transparent with Information: Always make full and honest disclosures when purchasing a policy and during claims. Concealing pre-existing conditions, family medical history, or past surgeries can lead to claim rejections. For example, a claim involving a condition linked to undisclosed health issues may fall under the pre-existing waiting period clause and be denied.
5. Room Rent Compliance: Avoid choosing rooms beyond your policy’s room rent limits. Opting for higher-priced rooms can result in additional expenses for doctor fees and medicines. Always confirm your room eligibility with your insurer or broker.
6. Get Cost Estimates and Advice for Planned Treatment: Before undergoing planned treatments, get cost estimates from multiple hospitals and consult your insurer or broker to select one that aligns with your policy coverage. This helps minimise out-of-pocket expenses and avoids disputes with insurers over charges deemed unreasonable.
7. Avoid Unnecessary Hospitalisation: Ensure outpatient care is not wrongly converted into in-patient hospitalisation. For genuine cases, gather supporting proof like diagnostic reports and doctor’s certificates to validate your claim.
8. Stay Updated with Digital Tools and Technological Advancements: Embrace the digital features offered by insurers, such as mobile apps for claim filing and status tracking. These tools provide a faster and more transparent claims experience.
9. Seek Assistance When in Doubt: If you face challenges during the claims process, contact your insurer’s helpline or customer service. Unresolved issues can be escalated to the insurance ombudsman for resolution.

New Delhi, March 5, 2025: Work Integrated Learning for Leadership (WILL), in collaboration with UPES, successfully hosted Shakti: Be the Champion for Accelerating Action at The Claridges, New Delhi, strengthening its commitment to shaping the future of women’s learning and leadership in India. The event brought together industry leaders, policymakers, and changemakers to address the critical need for upskilling, future readiness, and inclusive leadership in today’s corporate landscape.

Dr. Ram Sharma, Vice Chancellor, UPES, delivered the welcome note followed by a keynote address by Dr. Ganesh Natarajan, Chairman, 5F World, GTT Data Solutions, Lighthouse Communities, EPPS, and Honeywell Automation India Ltd.

Dr. Ganesh Natarajan, while complimenting WILL and UPES on the Shakti initiative, said, “The time has come for women to move beyond the equality agenda and train themselves to be leaders of a new world.”

Dr. Ram Sharma, Vice Chancellor, UPES, highlighted the urgency for action, stating, “Leadership has no gender, yet cognitive biases often associate terms like CEO, CXO, or leader with men. India’s spiritual wisdom teaches that while bodies have gender, the soul does not—a perspective that, if integrated into leadership, could help redefine it as truly inclusive. Through WILL and the Shakti Leadership Program, in collaboration with UPES, we are not just equipping women for leadership roles; we are reshaping the very foundation of future-ready, inclusive organizations—ones built on the core belief that every individual, regardless of gender or identity, possesses infinite potential.”

The event featured a fireside chat ‘Turn Up the Volume’ with Nisha Narayan, Director & COO, Red FM and Magic FM, moderated by Stuti Gandhi, Senior Director, Brand Strategy and Communications, GUS Global Services.

An engaging panel discussion on Disrupting the Workforce was led by Raginie Singh, Senior Director – HR, GUS Global Services, featuring key industry voices, including Seema Anand, Senior Human Resource Leader, DLF; Renu Rohtagi, CHRO, Air Liquide; and Pooja Dagar, Chief Manager, Human Resources, Air India.

Another thought-provoking panel discussion ‘Beyond the Status Quo’ was moderated by Vinod Sood, Co-Founder & Managing Director, Hughes Systique Corporation (HSC). This session brought together distinguished speakers such as Kanta Singh, Deputy Country Representative – UN Women, India; Snehlata Shrivastava, Retired IAS and Ex-Secretary, Justice, Government of India; Reena Asthana Khair, Senior Partner & Head of International Trade and Indirect Taxation Practice, Kochhar & Co.; and Salil Lal, CHRO, Maruti Suzuki India.

In his closing remarks, Dr. Antarpreet Singh, Director (Academics), WILL Education, emphasised on the transformative role of leadership programs like Shakti, saying, “The future of leadership focuses on judiciously embracing AI. The women must be at the forefront of leading the change in an era marked with high level of complexity, fluidity, and turbulence. WILL Education’s ‘SHAKTI’ initiative is actively bridging the gap by equipping women with the key competencies at personal, interpersonal, and strategic levels in a rapidly evolving business landscape.”

WILL’s flagship initiative equips women with the skills and strategic vision to excel in senior roles. With its hybrid model and industry-aligned curriculum, the program has already impacted women across industries, including PSUs. WILL now aims to scale it further, empowering over 10,000 women leaders by FY27 while forging global partnerships for lasting change.

Kolkata, 05 March 2025: The British Council, the UK’s international organisation for cultural relations and educational opportunities, recently announced the launch of a research and publication section at its Kolkata library, reinforcing its commitment to advancing research and knowledge-sharing in the fields of arts, culture, and education. The dedicated space was officially inaugurated by Prof Nimai Chandra Saha, Director of Public Instructions, Education Department, Government of West Bengal.

After the inauguration, a panel discussion took place on “From Evidence to Impact: How Research in Culture, Arts, and Education is Shaping Our Future”. Bringing together thought leaders from academia, healthcare and cultural sectors, the discussion explored the role of evidence-based research in shaping policies, driving meaningful societal change, and advancing educational and cultural development.

Chaired by Dr Debanjan Chakrabarti, Director British Council, East and Northeast India, the panel featured Dr Swati Guha, Director, Institute for Language Studies and Research (ILSR); Sohini Chakraborty, Secretary and Founder Director of Kolkata Sanved; Dr Amit Ghose, Urologist, Apollo Gleneagles Hospital, Kolkata, and lead of the medical council of IBSA (Indo British Scholars’ Association) and Prof Amlan Chakrabarti, Professor and Director, A.K. Choudhury School of Information Technology, University of Calcutta, an expert on quantum computing and AI.

Mr Binod Kuma, IAS, Principal Secretary of Education, Government of West Bengal, said, “I am delighted that British Council library, which plays such an important role in the lives of students of all ages in Kolkata, is launching a section dedicated to research. West Bengal is one of the most important centres of science and humanities research, not just in India but the whole world. And we have an excellent track record of collaboration in research with UK universities through British Council’s initiatives like Going Global Partnerships and UKIERI, and in English language learning and teacher education at the school level through Ujjiban Charcha.”

In an era where evidence-based research is driving global transformation, British Council’s Research Corner initiative aims to showcase how academic inquiry leads to real-world impact.

Dr Debanjan Chakrabarti, who is also one of the South Asia Research Champions of the British Council, said, “The launch of this research and publication section is an important step to spotlight all the research the British Council does across arts, English and education, and how that drives the work that we do. Kolkata has been recently recognised as India’s top city for scientific research in the latest Nature Index and this space is a modest celebration of the city’s intellectual ethos. Our work in research across the globe fosters collaboration and helps researchers, educators, policymakers, and cultural practitioners drive meaningful progress in education, creativity and social development.”

Bengaluru, India – March 05, 2025: Samsung, India’s largest consumer electronics brand, today announced the launch of Galaxy A56 5G and Galaxy A36 5G with Awesome Intelligence, featuring amazing search and visual experiences to reimagine creativity. Sporting an all-new design language, the new Galaxy A series smartphones also feature enhanced durability and performance, along with robust security and privacy protection.

Awesome Intelligence
Awesome Intelligence is available on Galaxy A56 5G and Galaxy A36 5G, enabling democratization of AI for Indian consumers. Awesome Intelligence, a comprehensive mobile AI suite, brings advanced AI features including Galaxy’s fan-favourite AI features. Google’s enhanced Circle to Search makes it easier than ever to search and discover from the phone’s screen. With the recent enhancements to Circle to Search, users can also instantly search the songs they hear without switching apps. Whether it’s a song playing on social media from their phone or music that’s playing from speakers near them, just long press the navigation bar to activate Circle to Search, then tap the music button to identify the song name and artist.

 Awesome Intelligence also features a range of intelligent Visual editing features like Auto Trim, Best Face, Instant Slo-mo and many others. Auto-Trim and Best face are flagship-level AI features that are now getting democratized with Galaxy A56 5G. The new smartphones also come with Object Eraser, allowing users to remove unwanted distractions from photos. Moreover, Filters enables custom filter creation by extracting colours and styles from existing photos for users to apply for a unique and personalized effect depending on mood and taste.

Awesome Design
Galaxy A56 5G and Galaxy A36 5G come with an all-new design language which now forms the benchmark for Galaxy A series. The new design language features a Linear Floating Camera Module and a ‘Radiance’ inspired colour theme. Galaxy A56 5G and Galaxy A36 5G are the slimmest ever Galaxy A series devices with just 7.4mm thickness.

Awesome Display
Galaxy A56 5G and Galaxy A36 5G feature a larger display created for a high-quality, immersive viewing experience. Both devices feature a 6.7-inch FHD+ Super AMOLED display with brightness levels reaching up to 1200 nits. New stereo speakers further enhance the experience with rich, balanced sound.

Awesome Camera
Galaxy A56 5G and Galaxy A36 5G smartphones take the camera experience to a new level with a powerful triple-camera system featuring a 50MP main lens and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G comes with a 12MP ultra-wide lens and brings enhancements to Nightography, with Low Noise Mode making its way to the 12MP selfie camera along with additional wide camera support to capture stunning content in low-light settings.

Awesome Performance
Both models also deliver enhanced performance for seamless multi-tasking. Galaxy A56 5G is powered by the Exynos 1580 chipset and Galaxy A36 5G runs on the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapor chamber in both devices helps sustain performance, ensuring smooth gameplay and video playback.

Awesome Battery
With a 5,000mAh battery, Galaxy A56 5G and Galaxy A36 5G are designed to keep up with users’ daily routines. Galaxy A56 5G and Galaxy A36 5G support 45W charging power and Super-Fast Charge 2.0 technology, delivering faster charging for extended use.

Awesome Durability

Galaxy A36 5G and Galaxy A56 5G feature an IP67 dust and water resistance rating. Additionally, an advanced Corning® Gorilla Victus+ Glass adds a layer of durability against scratches and cracks. Moreover, with six generations of Android OS and six years of security updates, the new Galaxy A series reinforces its focus on software longevity. These updates add additional support towards optimizing the devices’ lifecycle, ensuring users can enjoy a smooth and reliable experience for years to come.

Awesome Security and Privacy
Thanks to the integration of One UI 7 on the Galaxy A series for the first time, Samsung is further supporting robust security and privacy. With Samsung Knox Vault, the Galaxy A series provides an extra, fortified layer of device safety, transparency and user choice – ensuring sensitive data always stays protected.

Mumbai, March 5, 2025: Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, has reached an important sales milestone with 50,000 ADAS enabled Honda cars now on Indian roads. This achievement underscores HCIL’s commitment to Honda’s global vision of “Safety for Everyone” and its goal to achieve zero traffic collision fatalities involving Honda motorcycles and automobiles by 2050.

Striving to improve safety for everyone sharing the road and envision a collision-free society, Honda has been taking numerous pioneering efforts in crashworthiness, collision compatibility and pedestrian safety.

Honda SENSING, Honda’s intelligent ADAS (Advanced Driver Assistance System) technology, was first introduced in India with the launch of Honda City e:HEV in May 2022, India’s first mainstream strong hybrid electric vehicle. Recognizing the growing importance of safety, HCIL has been expanding its application to other models in its line up viz Honda City (March 2023), Honda Elevate (September 2023), and most recently, in Honda Amaze (December 2024). The All-New 3rd Generation Amaze is the most affordable ADAS enabled car in India making this advanced safety technology accessible to a wider range of customers.

Customer response to the introduction of ADAS technology has been very positive reflecting the growing consumer preference for advanced safety technologies and as per current sales trend, the Honda SENSING ADAS equipped variants account for over 60%, 95% and 30% in sales of Elevate, City and Amaze respectively. Additionally, among customers who opted for ADAS-equipped models, 1 in every 2 chose the advanced safety technology as their primary reason for purchase. This highlights the increasing importance of safety in the decision-making process for Indian car buyers.

Speaking on this achievement Mr. Kunal Behl, Vice President, Marketing and Sales, Honda Cars India Ltd. commented, “At Honda Cars India, safety is at the core of everything we do. Achieving the milestone of 50,000 ADAS-enabled vehicles on Indian roads reflects our unwavering commitment to enhancing safety for all. This achievement not only aligns with our global safety vision but also demonstrates the growing preference and acceptance of Indian consumers to advanced driver assistance technologies. Every day, we are working to make our vehicles safer by continuously improving both active and passive safety features, ensuring that we offer a secure driving experience for everyone.”

No one enjoys the sight of a sink piled high with dirty dishes after a meal. Scrubbing away stubborn stains, dealing with greasy pans, and ensuring delicate glassware stays spotless can feel like an endless task. But KAFF’s range of dishwashers turns this chore into a hassle-free experience. Designed to fit seamlessly into modern kitchens, these dishwashers combine powerful cleaning performance with sleek aesthetics, making sure your dishes come out sparkling clean every single time.

With a generous 12-place setting capacity, KAFF dishwashers accommodate everything from daily crockery to those oversized pots that usually demand extra effort. No matter what it is: a busy weekday dinner or a full-scale family gathering, there’s enough space to clean up in one go. Equipped with upper and lower spray arms, every dish, no matter where it’s placed, receives thorough coverage. Say goodbye to food residues stuck in awkward corners – these dishwashers leave no spot untouched.

Hard water stains and cloudy glasses? Not a concern. KAFF dishwashers come with a built-in water softener, ensuring that your cutlery and glassware come out gleaming, free from any streaks or mineral deposits. The automatic detergent and rinse agent dispenser also make things effortless, releasing the precise amount needed for each wash, so there’s no guesswork involved.

Well, KAFF’s USP is their versatility. Not every load of dishes requires the same level of cleaning, and KAFF understands that. With multiple washing programs, there’s an option for every situation. Intensive Wash takes on greasy, stubborn stains with ease, making it perfect for post-cooking cleanups. Eco Mode optimises water and energy consumption without compromising performance, ensuring a sustainable yet effective wash. The 90-Minute Wash is ideal for medium loads when you need a balance between speed and deep cleaning, while Rapid Wash is designed for those moments when time is of the essence. For delicate stemware, the Glass mode ensures a gentle yet thorough rinse. And if you’re just giving your dishes a quick refresh, the Soak function comes in handy.

A dishwasher should work around your schedule, not the other way around. KAFF dishwashers feature a delay function, allowing you to set your wash cycle at a time that suits you best. Load the dishwasher after dinner, set the timer, and let it work its magic while you relax or get a good night’s sleep. If you don’t have a full load but still need clean dishes, the half-load function ensures efficient cleaning without wasting water or electricity.

User-friendly design is at the core of KAFF’s dishwasher range. The easy push controls with a digital display make selecting the right program effortless, even for first-time users. The safety interlock door mechanism ensures secure operation, and with features like overheating and overpressure protection, reliability is built into every model. Plus, cleaning the dishwasher itself is just as simple. A detachable drip tray and a streamlined interior design minimize maintenance, ensuring hygiene and longevity.

Beyond performance, KAFF dishwashers add a touch of sophistication to any kitchen. Available in a sleek, modern design, they blend effortlessly into both contemporary and traditional spaces. But their true value lies in the convenience they offer. No more standing at the sink for what feels like an eternity – just load, press a button, and let technology handle the rest.

With KAFF, dishwashing is no longer a tedious, time-consuming task. Instead, it’s an effortless, automated process that lets you reclaim your time and enjoy what truly matters: spending time with family, catching up on a favourite show, or simply enjoying a quiet moment after a long day.

Mumbai,5th March 2025: The Board of Cosmo First Limited, an over four-decade old conglomerate with a global presence, has appointed Ms Yamini Kumar Jaipuria as Whole Time Director, Corporate Strategy, ESG & CSR, for a 5-year term, effective immediately. Ms Kumar is an accomplished business leader with nearly two decades of experience as Vice President, Human Resources at GE Europe, Asia, and India. along with significant contributions as Corporate Advisor to Cosmo First since 2020.

Ms Jaipuria will support the Chairman & Managing Director in transforming the Company into a ‘Future Ready’ organization and work closely with the Board, Group CEO, and business/functional heads on Environment, Social and Governance (ESG) including Corporate Social Responsibility and Business Ethics. Her focus areas will also include Social Media, Employer and Corporate Branding, and Diversity and Inclusion, along with leadership building and nurturing of the next generation of leaders within the organisation.

Dubai, 5th March 2025: Global Sports, a pioneering force in the world of pickleball, has announced the Pickleball Open 2025 in Dubai, set to take place from 8th – 11th May 2025 in collaboration with PickleTurf Pickleball Club Dubai and the Dubai Sports Council. With a staggering prize pool of 50,000 USD, the tournament is poised to become one of the most prominent pickleball events in the region. Adding to the excitement, tennis icon and six-time Grand Slam champion Sania Mirza, along with entrepreneur Anam Mirza, has joined hands with Global Sports as a Partner for the edition, further elevating the sport’s growing appeal in the region.

With a legacy of breaking barriers and inspiring generations, Mirza’s association marks a significant milestone for pickleball. Her presence goes beyond partnership, it signifies the sport’s increasing credibility and potential on a larger stage. As one of India’s most celebrated athletes, she brings a wealth of experience, mentorship, and visibility that can attract aspiring players and broaden the sport’s reach. Her passion for nurturing talent and fostering a culture of excellence aligns perfectly with pickleball’s growing momentum, making this collaboration a game-changer for the tournament and the sport’s future

Speaking on the partnership, Sania Mirza said, “Pickleball is one of the fastest-growing sports globally, and I’m thrilled to be part of this movement with Global Sports. The sport not only promotes inclusivity and fitness but also creates a strong sense of community, which I believe is essential for the future of sports.”

Global Sports, recently successfully executed India’s biggest pickleball tournaments, the Indian Open League 2025 and Global Sports Pro and Challenger League – Asia’s largest pickleball tournament in Mumbai and is now set to bring the same level of grandeur and competitiveness to Dubai.

Hemal Jain, Founder of Global Sports, expressed his enthusiasm, saying, “Our vision at Global Sports is to create a global pickleball movement by providing world-class tournaments that blend competition, inclusivity, and community engagement. With Sania Mirza joining us as our ambassador, we are confident that Pickleball Open 2025 in Dubai will set a new benchmark for the sport in the region.”

The Pickleball Open 2025 is expected to draw top talent from across the globe, offering players and fans an unforgettable sporting experience.

PickleTurf Pickleball Club Dubai, the city’s premier indoor pickleball destination, is set to play a pivotal role in hosting the tournament. Located at Mina Rashid, PickleTurf offers state-of-the-art indoor courts designed for players of all skill levels. With a mission to create a vibrant social hub, the club provides a welcoming space where players can train, compete, and connect, further fostering pickleball’s growth in the region.

INDIA – March 05, 2025 – LS Digital, India’s leading integrated Digital Business Transformation (DBT) company, today announced the launch of DataQuark, a dedicated business unit focused on revolutionising the Data & Insights; designed to revolutionize the measurement, analysis, and reporting of data, empowering modern businesses to thrive. Following an overwhelming response to the Data & Insights pillar of LS Digital’s DBT framework, the company decided to give it a strategic identity of its own. Vinay Tamboli, who was leading this domain as CEO of Data & Insights, will now take charge as the CEO of DataQuark.

The name DataQuark is inspired by the fundamental principles of data and physics. Quarks are the elementary particles that form the foundation of matter, just as data forms the foundation of every digital enterprise. DataQuark symbolises the building blocks of intelligence, enabling businesses to unify, process, and activate data to drive strategic growth and AI-led transformation.

Commenting on the launch of DataQuark business unit, Prasad Shejale, Founder & CEO, LS Digital said, “In today’s digital-first world, businesses must do more than just collect data; they must harness its full potential. The launch of DataQuark is a natural progression in our journey, ensuring data is not only a foundational asset but a key driver of business transformation. Just as bringing in Langoor, f1studioz, and Social Panga helped strengthened the respective pillars within our DBT framework, DataQuark will now lead the charge in Data & AI. This move is an integral part of our business growth strategy underscoring our commitment to empowering brands to reach new heights of success.”

Turning Data into a Competitive Advantage DataQuark is designed to bridge the gap between raw data and actionable intelligence, helping brands elevate their AI maturity and drive measurable business impact. The business unit follows the methodology of “Collect – Collate – Activate”, ensuring data integrity, privacy, and activation at scale. With a robust suite of offerings, DataQuark enables brands to transform their data infrastructure, enhance AI capabilities, and optimise marketing effectiveness.

“Over the years, we have witnessed how Data & Insights have been instrumental in driving digital business transformation across industries. As AI continues to evolve, the role of data has never been more critical. Through DataQuark, we are building a powerful ecosystem that integrates AI-driven solutions, advanced analytics, and strategic partnerships to help brands break data silos and accelerate innovation. The demand for privacy-first, AI-ready data solutions is soaring, and DataQuark is uniquely positioned to meet this need,” said Vinay Tamboli, CEO, DataQuark.

DataQuark offers four key services to help businesses unlock the full potential of their data. Marketing Data Infrastructure lays the foundation for growth by integrating first-party data with advertising platforms to drive revenue and conversions. Business Data Infrastructure connects finance, marketing, operations, and sales, using data lakes and streamlined engineering for better decision-making. With AI & ML Solutions, we deliver actionable insights, predict business KPIs, and automate processes to boost efficiency. Lastly, Data and AI Readiness services ensure organisations are primed for AI adoption through audits, strategy development, and customised playbooks.

By leveraging Google cloud partnership and Meta partnership DataQuark is future ready with latest AI technologies.

Powering the Future with AI & Strategic Partnerships DataQuark’s advanced solutions include DigiVerse, AI-powered data platforms, and partnerships with leading industry players such as Aqilliz, DataMorph, and VWO, enabling businesses to leverage blockchain-powered data collaboration, predictive analytics, and AI-driven insights.

By launching DataQuark as a standalone business unit, LS Digital is reaffirming its commitment to redefining how brands interact with data in an AI-driven economy. This launch is a strategic step in empowering CXOs to navigate an increasingly complex digital landscape with data as their competitive edge.