Archives March 2025

Nagpur, March 2025: Axis Bank, one of the largest private sector banks of India, hosted Abhisaran 2025, a multi-stakeholder engagement for its partner NGOs and the leadership team of Axis Group, to unveil One Axis CSR Vision, a unified approach towards social impact across the Axis ecosystem. The event marked a significant milestone in the Bank’s CSR journey, celebrating the successful completion of its ‘Mission2Million’ initiative and launching the ‘Mission4Million’ initiative towards supporting an additional 2 million vulnerable households by fostering sustainable livelihoods, financial empowerment and skill development.

Abhisaran 2025 witnessed participation of senior bank officials and Trustees of Axis Bank Foundation (ABF) including S. Ramadorai, Chairperson, Munish Sharda, Executive Director, Axis Bank, Vijay Mulbagal, Group Executive – Strategic Programs and Sustainability, Axis Bank, and Founders and leaders from over 70+ NGO partners to explore innovative solutions for livelihood creation, educational outcomes, financial inclusion, healthcare access, and environmental sustainability. Industry Experts like Aloka Majumdar – MD, Global Head of Philanthropy & Head of Sustainability- India, HSBC; Dr. Anand Bang, Joint Director of SEARCH, Advisor to Tata Trusts and Government of Maharashtra; Harish Hande, Founder & CEO of Selco Foundation and Nimesh Sumati, Co- Founder of Caring Friends also participated in a panel discussion to share their views around Corporate Social Responsibility.

Abhisaran 2025 delved deeply into Axis Bank’s seven core CSR themes— Disaster Relief, Education, Environment, Financial Inclusion, Healthcare, Livelihoods and Sports. It demonstrated the Bank’s approach of combining strategic macro-level perspectives with grassroots insights to create meaningful and sustainable impact. Through these initiatives, the Bank has extended its reach to nearly 530 districts across India, touching some of the remotest and vulnerable communities and regions in the country.

On this occasion, ABF marked the remarkable achievement of completing its ‘Mission2Million’ initiative, a commitment taken in 2019. With the launch of ‘Mission4Million’, the Bank will support 2 million new rural households by 2031, while expanding its focus areas to include:

• Sustainable Livelihoods: Enabling income generation through diverse livelihood models, including crafts, enterprises, and agri-based solutions.
• Climate Resilience & Alternative Models: Integrating climate-conscious initiatives and innovative funding approaches to drive long-term sustainability.
• Capacity Building & Community Leadership: Empowering local stakeholders to lead change, ensuring long-term self-sufficiency.

 Celebrating the occasion, Vijay Mulbagal, Group Executive Strategic Programs and Sustainability, Axis Bank said, “Abhisaran 2025 is an occasion to celebrate both our past achievements and reaffirm our unwavering commitment to creating lasting social impact. Guided by our One Axis CSR Vision, which focuses on seven key pillars like Education, Environment, Healthcare, Livelihoods and Sports—we are driving holistic development and sustainable progress across communities. As part of this vision, we are also setting the stage for a brighter future with an ambitious new initiative: empowering 2 million additional households by 2031, enabling resilience and leadership amongst rural and vulnerable communities.”

Dhruvi Shah, CEO and Executive Trustee, Axis Bank Foundation added, “Mission2Million was built on strength of our partners organisations, collaboration and an unwavering belief in community-led change. As we move forward with Mission4Million, we will strive to deepen our impact through capacity-building, and cross-sector partnerships.”

The event also featured a series of thematic conversations and expert dialogues, fostering cross-learning and collaboration among CSR leaders, and NGO partners. Highlights included:

• Panel Discussion on Role of Philanthropy for Impact: Experts debated the evolution of CSR, the impact of mandatory CSR policies, and the road ahead for corporate-led social impact.
• Interactive Workshops: Sessions on Monitoring & Evaluation, Fundraising Strategies, and Design for Impact, equipping partners with tools for more effective execution.
• Project Showcases: Real-world case studies demonstrated high-impact CSR initiatives, inspiring future collaboration.

Himachal Pradesh; 4th March 2025: In a landmark collaboration aimed at expanding access to quality education, the Himachal Pradesh Government has joined hands with Crack Academy to launch a statewide competitive examination for students and job seekers. The state’s CM Sukhvinder Singh Sukhu launched the “Mere Shehar ke 100 Ratan” programme with an aim to provide free coaching for various competitive exams to 6,800 students across Himachal Pradesh.

Under this initiative, Crack Academy will offer free coaching to 100 meritorious students from each assembly constituency, with an estimated investment of Rs. 34 Crore. While the next 200 students will be given a 75% concession, and the following 500 students will receive a 50% concession. This collaboration is a larger-than-life opportunity that aims to drive social change through education across the state.

Set to take place in mid-April 2025, this initiative will provide thousands of students with an opportunity to participate on a bigger platform, allowing them to evaluate their strengths, gain personalized career guidance, and unlock pathways to success in competitive exams. This initiative represents an inclusive movement toward equal access to education, breaking geographical and financial barriers that often restrict students from rural and remote areas from competing at a national level. With a limited number of seats available, Crack Academy encourages early registration and ensures that students do not miss out on this transformative opportunity to shape their academic and professional futures.

Through this partnership, students will benefit from personalized training and expert mentorship provided by leading educators, helping them refine their skills and excel in competitive exams. Additionally, students will receive exclusive study materials and resources, carefully curated to enhance their exam preparation. To further support their academic journey, Crack Academy plans to establish over 90 coaching centres, directly employing 5,000 people, while creating additional indirect employment opportunities. In addition, the academy will also invest Rs. 1.5 Crore in renovating and maintaining the library at Ridge, Shimla.

Chief Minister Sukhvinder Singh Sukhu highlighted the broader impact of this initiative, stating, “This initiative will not only benefit talented students but also generate employment opportunities in the State. CRACK Academy plans to establish over 90 coaching centers, directly employing 5,000 people while creating additional indirect employment.”

Neeraj Kansal, Founder & CEO of Crack Academy, emphasized the importance of this initiative, stating, “Education is the foundation of a brighter future. Our collaboration with the Himachal Pradesh Government is a game-changer in making quality education and expert mentorship accessible to every student. This initiative is not just about an exam—it’s about unlocking potential, empowering students, and helping them take control of their careers. We encourage students to seize this once-in-a-lifetime opportunity and shape their future with the right guidance.”

Crack Academy has previously organized mega scholarship programs across Himachal Pradesh, witnessing an overwhelming response from over 1,000 students who seized the chance to access quality coaching and mentorship. With this groundbreaking initiative, Crack Academy and the Himachal Pradesh Government reaffirm their commitment to making high-quality education and career opportunities accessible to every student, ensuring they are equipped to achieve their dreams.

New Delhi: March 4th, 2025, The much-awaited T20 International tri series for the deaf kicked off with a grand inaugural ceremony at Karnail Singh Stadium in New Delhi on 2 March 2025. The International deaf cricket teams of India, South Africa and Australia will be contesting in the action-packed tri-series hosted by the Indian Deaf Cricket Association (IDCA) from 2 to 8 March 2025.

The Indian deaf cricket squad, selected by the All-India Men’s Selection Committee, is led by the captaincy of Virender Singh. The Men in Blue geared up for the major tournament with extensive training and practice sessions under guidance of Coach Dev Dutt and Assistant Coach Susheel Gupta. Coach Dev Dutt expressed confidence on the seasoned cricketers of the Indian squad and extended gratitude to IDCA for their support in organizing and hosting the series.

Speaking about the tournament, President of IDCA, Sumit Jain, said, “This tri-series holds special significance as it showcases the true spirit of the game and will be a nail-biting contest between the deaf cricket teams of three major cricketing nations. While my best wishes are with players from all the teams, I am particularly excited to witness some stellar performances from our Indian squad. This is a major opportunity for our players to establish the team as one of the bests in the world.”

The opening ceremony of the tournament was graced by the august presence of Chief Guests Ms Sakshi Malik – Olympic Medallist and Padma Bhushan awardee, Mr Kaustubh Mani – General Secretary of NRSA, Mr Anand Mohan – IRTS, Sr. DGM & Sports Officer, Delhi Division, Northern Railway, and Special Guest Mr Harsh Vardhan, IPS, DCP, Central District.

Welcoming the players from all the teams and the dignitaries present during the occasion, IDCA Patron Ms Reena Jain Malhotra said, “I have been associated with IDCA as a patron since its inception, and today we are proud to have our presence in almost 20 states across India. Our endeavor has always been to provide a platform for talented hearing-impaired players to develop their skills in cricket, play in national matches and represent India in international tournaments like this.”

Ms Reena Jain further extended gratitude to Mr Jay Shah – Chairman, ICC, BCCI members and all IDCA members for their unwavering support. She also thanked Chief Guest Sakshi Malik for being at the inauguration ceremony to motivate the players and the supporters and partners who have expressed faith in IDCA’s endeavor to promote disability sports.

Ms Sakshi Malik – Olympic Medallist and Padma Bhushan awardee, said, “I am grateful to IDCA for inviting me to witness such a grand tournament. I always take joy in attending any sporting event and promote sports across the country. I wish bests to all the players and hope they have a wonderful tournament ahead.”

On the occasion, IDCA CEO Roma Balwani, said, “This is a massive platform for the cricketers from all the three teams to showcase their outstanding performance and re-establish their nation as one of the bests in the game. With all the players geared up for the highly anticipated actions, I am looking forward for an exciting tournament that will further elevate the standard of deaf cricket in India. Tournaments like this continue to break barriers and create opportunities for hearing-impaired cricketers from across boundaries.”

The T20 International tri series commenced with the opening match between India and South Africa and will feature six league matches before culminating in an exciting final on 8 March 2025. Following the Tri-Series, the Indian Deaf Cricket team will be playing a 3-match ODI series with Australia from 10 to 12 March.

Eminent Guests of Honor who were present during the commencement ceremony included Mr. Surinder Khanna – Former Indian Cricketer, Mr Alok Sharma, ex Education Chairman, MCD, Delhi, Mrs Farida Katgara – Managing Director, Jeena & Company, Mr. Vipun Jai – Director, Ethics Group, Mr. Keku Gazdar – CEO, Aarohan Communications, Mr. Anil George – Actor. Known for his performance in the film Uri, The Surgical Strike, Mr. Ajay Swami – Vamdev Construction & Developers, Mr. Pratik Puri – Head of Cricket Academies, Delhi Capitals, Mr. Kamal Jeet & Mr. Kunal Gupta – Hero MotoCorp, and Mr. Jitender Tanwar – Stadium in charge.

Squad India Deaf: Virender Singh – Captain (Himachal Pradesh), Umar Ashraf-WK (Jammu & Kashmir), Abhishek Singh (West Bengal), Akash Singh (Haryana), Yashwanth Naidu (Andhra Pradesh), Sanju Sharma (Rajasthan), Santosh Kr. Mohapatra (Odisha), Kuldeep Singh (Haryana), Vivek Kumar (Haryana), Sudarsun E (Tamil Nadu), Krishna Gowda-WK) (Maharashtra), M. Shramith, (Karnataka), Sibun Nanda (Odisha), Ankit Jangir (Rajasthan), Sharik Majeed (Jammu & Kashmir).

Support Staff: Viral Jain – Manager, Dev Dutt – Coach, Susheel Gupta – Assistant Coach, Imran Ali – Trainer, Arif Khan – Physio & Sharad Mudgal – Interpreter (ISL), Ravi Kant Bhatt – Batting Coach

On March 4, 2025, Param Yogashala will host a vibrant Women’s Day celebration, bringing together women entrepreneurs, artisans, and small business owners for a special community event. The fair aims to provide a platform for women who run their businesses from home or participate in exhibitions, offering them an opportunity to showcase their products and connect with a wider audience.

The event will feature a variety of stalls displaying handmade crafts, wellness products, fashion, and homegrown brands. In addition, visitors will find food stalls serving an assortment of delicacies, creating a lively and engaging atmosphere. The celebration is designed to support and uplift women-led businesses while fostering a sense of community and togetherness.

Open to all, the event promises an evening of joy, networking, and inspiration. Attendees can explore unique products, enjoy delicious food, and interact with talented women entrepreneurs. Whether looking for a special purchase, a meaningful connection, or simply an enjoyable evening, this event offers something for everyone.

ParamYoga invites the community to come together to celebrate the spirit of womanhood and support local women entrepreneurs on this special occasion

Event Details
Date: March 8, 2025

Time: 5:30 PM – 8:30 PM

Venue: Param Yogashala, Aundh

GURUGRAM, 04 March 2025: Air India, India’s leading global airline, today announced a significant upgrade to its non-stop services between Delhi and Tokyo. Beginning 31 March 2025, Air India will operate its 4x weekly flights from Delhi to Tokyo’s Haneda Airport (HND), replacing its existing services to Narita International Airport (NRT), to provide passengers faster and more affordable access to central Tokyo.

Complementing the shift to Tokyo Haneda, Air India also announced an expanded codeshare agreement with its Star Alliance partner, All Nippon Airways (ANA), to provide Air India guests convenient onward connections from Tokyo Haneda to 6 other major cities in Japan. This builds on Air India’s existing codeshare and interline agreements with ANA.

Faster access to downtown Tokyo

Air India’s strategic transition to Haneda Airport, located 18 km from downtown Tokyo, cuts travel time to Tokyo Station from nearly one hour by road (70 km from Narita) to approximately 30 minutes. This not only saves valuable time for passengers but also offers more cost-effective transportation options, enhancing the overall journey experience.

“Moving our flights to Haneda Airport is a significant advantage for our guests – it brings them much closer to the centre of Tokyo. With this shift, we are not only connecting two vibrant capitals more effectively but also helping boost trade and tourism between India and Japan”, said Nipun Aggarwal, Chief Commercial Officer, Air India.

Expanded codeshare with All Nippon Airways

Subject to due regulatory approvals, beginning 01 April 2025, Air India will place its ‘AI’ designator code on ANA’s flights between Tokyo Haneda and 6 other cities in Japan: Fukuoka, Hiroshima, Nagoya, Okinawa, Osaka, and Sapporo. This will allow Air India guests to travel to any of these destinations on a single ticket, with their baggage checked through the entire journey.

Reciprocally, ANA will place its ‘NH’ designator code on Air India’s flight between Delhi and Tokyo Haneda, Delhi and Ahmedabad, Bengaluru, Chennai, Hyderabad, Kolkata, and Pune, enabling their customers seamless access to Air India’s robust domestic India network.

Air India and ANA first signed a codeshare agreement in April last year, which allowed Air India to codeshare on ANA’s Tokyo Haneda-Delhi and Tokyo-Narita-Mumbai flights, and ANA to codeshare on Air India’s Delhi-Tokyo flights.

Commenting on the codeshare expansion, Nipun Aggarwal added, “Our deepened partnership with ANA opens up Japan like never before for our guests. By providing easy access for our guests to ANA’s domestic Japan network, combined with ANA’s reach into Air India’s extensive Indian network, we’re creating a stronger bridge between our two nations—making travel simpler and truly rewarding for our common guests.”

“To promote increased exchange between Japan and India, ANA is expanding its codeshare partnership with Star Alliance partner Air India to enhance its network,” said ANA’s Executive Vice President of Alliances and International Affairs, Katsuya Goto. “This expansion, with a focus on the increased codeshare options from Delhi to six destinations within India, will provide customers with more opportunities and seamless connections, delivering a satisfying experience for premium customers in particular. This is a significant step in our ongoing efforts to provide a superior travel experience for customers flying between Japan and India.”

Passengers of both airlines flying on codeshare flights will enjoy premium services such as lounge access and priority boarding that Star Alliance offers to its premium members.

Growing tourism to Japan

According to Japan National Tourism Organization, 233,000 Indians visited Japan between January and December 2024, a 40% increase from the previous year, underscoring Japan’s growing appeal as a travel destination for Indian tourists.

Schedule of Air India flights between Delhi and Tokyo Haneda

• AI358: Departs Delhi (DEL) at 2020 Hrs, arrives next day at Tokyo Haneda (HND) at 0755 Hrs – operates Mondays, Tuesdays, Thursdays, Saturdays
• AI357: Departs Tokyo Haneda (HND) at 11:50, arrives at Delhi (DEL) at 17:25 – operates Tuesdays, Wednesdays, Fridays, Sundays

Air India’s Delhi-Tokyo Haneda flights will continue to be operated with Air India’s Boeing 787-8 Dreamliner aircraft, featuring 18 Business Class flatbeds and 238 spacious Economy seats. The flights enable travellers to take seamless connections to/from several domestic Indian destinations as well as international routes across Asia and Europe.

Pune, India: Suzlon has secured a third order of 204.75 MW from Jindal Green Wind 1 Pvt. Ltd., a subsidiary of Jindal Renewables, further accelerating the Low CO₂ Steel revolution in India. This partnership is also now Suzlon’s largest Commercial & Industrial (C&I) order with a cumulative capacity of 907.20 MW. Earlier, Suzlon secured two orders to power Jindal Steel’s plants in Chhattisgarh and Odisha, adding 702.45 MW of wind energy. Currently, C&I customers account for 59% of Suzlon’s total order book, which has now reached a record 5.9 GW — the highest in the company’s history.

 In this new order, Suzlon will supply 65 state-of-the-art S144 wind turbine generators (WTGs) with Hybrid Lattice Towers (HLT), each rated at a 3.15 MW capacity.

 The energy generated will be utilized for captive consumption in steel plants located in Chhattisgarh and Odisha, enhancing their operational sustainability and contributing to India’s green energy transition.

 Girish Tanti, Vice Chairman, Suzlon Group, said, “We’re proud to propel India’s steel decarbonization forward through our strengthened partnership with visionary organisations like Jindal Renewables. Building on our initial successes in Karnataka, we’re now expanding the Low CO₂ Steel movement to Tamil Nadu, a trailblazer in wind energy. Together, we’re redefining the future of sustainable industrial growth in India.”

 Bharat Saxena, President, Jindal Renewables, said, “At Jindal Renewables, we are committed to leading the decarbonisation movement in India’s steel industry. This third order with Suzlon is a clear demonstration of our commitment to sustainable practices and our vision to become the largest de-carbonisation solution provider.”

 JP Chalasani, Chief Executive Officer, Suzlon Group, said, “With decades of expertise in renewable energy, Suzlon is uniquely positioned to drive the decarbonisation of hard-to-abate sectors like steel and heavy industries. As industrial growth accelerates, the need for sustainable energy solutions has never been greater. Suzlon is committed to delivering innovative wind energy solutions that help industries reduce their carbon footprint while ensuring long-term energy security.”

Singapore, 04 March 2025: Analytic Edge (a C5i company), a leading provider of marketing and sales analytics solutions, announced that it is now a certified partner in APAC for Google’s Meridian Marketing Mix Modelling (MMM) platform. Meridian is an open-source MMM platform built by Google to help advertisers measure the impact of their marketing spends on sales and make smarter, data-driven decisions on marketing strategy and budgets.

For the Meridian partnership, Analytic Edge will serve as a consulting and modelling partner to help Google’s advertisers develop MMMs using Meridian. This is particularly useful for advertisers as they can leverage Analytic Edge’s expertise gained from delivering 3000+ MMMs globally over the past 3 years across multiple domains. Advertisers can also tap into a ready pool of Analytic Edge’s data scientists and analysts who are certified on Meridian.

Analytic Edge has worked closely as a Measurement Partner to Google for several years, including delivering multiple MMMs for its own advertisers. The MMMs were delivered using Analytic Edge’s always-on MMM platform, Demand Drivers.

Commenting on the partnership, Santosh Nair, Co-Founder and Director, Analytic Edge, said, “Analytic Edge is excited to apply our extensive MMM experience and to partner with Google on Meridian. Meridian integrates technical innovations to assess the indirect impact of search on marketing channels in the consumer journey. It enhances the measurement of “Reach” and “Frequency” for YouTube campaigns, helping advertisers with campaign planning. The seamless integration with Google MMM Data Platform boosts productivity in data processing and improves the accuracy of the data used in the model. Our collaboration on Meridian will help advertisers better understand the interactions between channels and improve their campaign strategies.”

Mumbai, 4th March 2025: On the auspicious occasion of Shivaji Jayanti, a day that celebrates the legacy of Chhatrapati Shivaji Maharaj, the Mogra Metro Station was transformed into a living, breathing tribute to Mumbai’s indomitable spirit. Mighty Mumbai, a one-of-a-kind city-themed board game, was officially launched by MMRDA and Cherapunjee Innovations, marking a milestone in skill development through play.

Draped in Mighty Mumbai’s signature style, Mogra Metro Station was a spectacle in itself. Game boxes hung from ceilings, dice-themed seating welcomed commuters, and branded entry gates, staircases, elevators, and escalators turned the metro into a fully immersive experience, bringing the game to life!

Celebrating Mumbai Through Play

More than just a board game, Mighty Mumbai is a celebration of the city’s culture, history, and diversity, while fostering key life skills like decision-making, strategic thinking, networking, and teamwork.

The event was graced by key dignitaries, including Hon’ble Smt. Rubal Agarwal, IAS, Managing Director, M3OCL; Shri Vikram Kumar, IAS, Addl. Metropolitan Commissioner; Shri Sushil Chandra, Director (Planning); Shri Manoj Joshi, Director (Operations); and Shri Pravin Gajare, Director (Maintenance).

The launch of Mighty Mumbai aligns with Prime Minister Narendra Modi’s vision for the Indian toy industry, as highlighted in his Independence Day 2024 address:

“Earlier, our own people used to speak of India in low terms, saying that even toys were coming from outside. But things have changed now, and Indian toys are doing well in the global market.”

Speaking at the launch, the Chief Guest Mrs Rubal Prakhar Agarwal Managing Director of MMMOCL, said, “We are excited to be a part of this innovative initiative that encourages both fun and learning, making it a true celebration of Mumbai’s energy and resilience. Mighty Mumbai is not just a game, but a reflection of our city’s spirit. This collaboration does not only promote the rich diversity of Mumbai but also encourages essential life skills such as strategic thinking, decision-making, and teamwork.”

Adding to this, Darshan M, Co-founder of Cherapunjee, said: “We designed Mighty Mumbai as a board game and not a mobile game with the sole purpose of getting people to take time off screens. We want people to connect in the real world and build relationships with their friends, families, colleagues and neighbours. The true essence of Mumbai is the relationships we share with the people around us.”

The board game coming alive in the Metro station is an innovation that was made possible by Signpost India Ltd. Signpost the listed leader in DOOH is the media rights owner of the Metro station, speaking at the occasion, Signpost’s Managing Director Shirpad Ashtekar, said “We are happy to partner with Cherapunjee to bring this unique board game alive. From thematic communication to immersive experiences, we have always been at the forefront of innovation.”

In Mighty Mumbai, players choose quirky characters with unique strengths, navigate dramatic milestones, and strategise their way to victory. Whether playing with friends or family, every move in the game reflects the fast-paced, unpredictable life of Mumbai.

Pune, March 2025: JW Marriott Pune presents an extraordinary Four Hands Dining Experience experience, a rare confluence of culinary mastery that brings together two celebrated chefs for an exclusive gastronomic affair at Alto Vino. From 14th to 16th March 2025, Chef Matteo Arvonio from Alba, JW Marriott Bengaluru, and Chef Christian Huber of Alto Vino will orchestrate an unparalleled Italian dining experience, weaving together the rich traditions, bold flavors and refined artistry of their heritage.

Renowned Chef Matteo Arvonio, known for his innovative Italian cuisine at Alba, JW Marriott Hotel Bengaluru has honed his expertise at Canottieri, Omegna, and Castello di Casalborgone with a career spanning prestigious kitchens across Italy. Having bagged the accolades ‘Best Italian Foods in Mumbai’ at the Living Foodz Epicurean Guild Awards and ‘Best Italian Restaurant’ at the Time Out Doha Restaurant Awards, this master of Italian cuisine is set to craft exquisite dishes that honor both tradition and innovation at JW Marriott Pune. Joining him is Chef Christian Huber, a culinary virtuoso whose culinary philosophy is deeply influenced by his Alpine roots in Merano, Alto Adige. Guests are invited to indulge in this authentic Italian gastronomic journey where both chefs bring their expertise, passion and culinary artistry to create an exquisite dining affair.

At the heart of this Four Hands Dining Experience is a meticulously curated menu, showcasing the finest flavors of Italy. Diners can begin with the Pumpkin and Potato Tortino, a luscious blend of pumpkin and potato with provolone and truffle fondue, finished with a rich mushroom guazzetto. They can delight in the Burrata and Ricotta Ravioli, handmade and stuffed with creamy burrata and ricotta, complemented by Trapani-style pesto and roasted almonds. Elevating the experience further is the Red Wine Lamb Shank Agnolotti that delivers a rich, slow-braised lamb filling, complemented by celeriac purée, lamb jus and crispy topinambur. For those who relish bold flavors, the Chicken with Pimento Verde, baked in a diavola crust and finished with a velvety Dijon mustard sauce, is a must-try. Seafood lovers will savor the Seabass Fillet ‘Alla Ghiotta,’ a Sicilian-inspired dish infused with fresh tomatoes, capers, olives and a signature Mediterranean sauce.

Blending authenticity with innovation, this exclusive Four Hands Dining Experience at Alto Vino is a true homage to the flavors of Italy, seamlessly blending age-old traditions with contemporary finesse. Join us at Alto Vino for an immersive dining experience, where the finest ingredients, time-honored techniques and the artistry of two distinguished chefs come together for an unmissable culinary showcase.

February 2024

Glad U Came, a multi-award-winning PR and Influencer Marketing Agency, has secured the influencer marketing mandate for Wow Kulfi, the newest offering from Wow Momo Foods, known for its delightful and innovative take on traditional kulfi. As the official influencer marketing partner, Glad U Came will oversee strategic influencer collaborations and digital amplification to enhance Wow Kulfi’s brand visibility and consumer engagement.

Following the successful legacy of Wow Momo and Wow China, Wow Kulfi aims to revolutionize the frozen dessert segment with its delicious, creamy, and innovative kulfi flavors. Staying true to its parent brand’s ethos, Wow Kulfi brings a modern and playful twist to India’s beloved dessert, offering an exciting new experience for kulfi lovers.

As part of the mandate, Glad U Came will curate and execute a multi-tiered influencer marketing strategy, leveraging food bloggers, lifestyle influencers, and content creators to drive excitement and awareness. The agency will focus on fostering impactful partnerships, executing engaging digital campaigns, and positioning Wow Kulfi as the go-to frozen treat for every occasion.

On securing the mandate, Maddie Amrutkar, Founder & CEO of Glad U Came, said,“Wow Kulfi is set to redefine the way India enjoys kulfi, blending tradition with innovation to create a delightful experience. Our influencer marketing strategy will focus on building an engaged digital community, generating high-impact content, and ensuring Wow Kulfi becomes a must-try brand for dessert lovers across the country. We’re thrilled to take this journey with them and amplify their story through powerful influencer-driven narratives.”