Archives April 2025

Mumbai, 5th April, 2025: ECU Worldwide, Allcargo Logistics’ wholly-owned global subsidiary and a leader in LCL consolidation, has appointed Sergio Rodrigues as Regional CEO for Latin America. In this role, Sergio will drive continued growth and strengthen customer relationships, further enhancing ECU Worldwide’s presence across the Latin American market.

A highly accomplished leader and a seasoned logistics professional, Sergio will engage with the ECU Worldwide leadership in Latin America to lead the next phase of growth by focussing on expanding into new markets, launching innovative products, and strategizing organic growth. Sergio will oversee the business in the region and collaborate with our partners on behalf of ECU Worldwide to drive our joint venture with Transmares Group. He will report to Ravi Jakhar, Director, Strategy, ECU Worldwide and will be based out of Santiago, Chile.

Sergio brings over three decades of leadership experience, having successfully led regional and multinational organizations across South America. A Doctorate (PhD) in Business Administration from University of CEMA, he has served as Regional director and MD in some of the key players in the LATAM market. During his past 20+ years, he played a key role in establishing and expanding the business across several South American countries, fostering significant growth and operational success.

Welcoming Sergio, Ravi Jakhar, Director – Strategy, ECU Worldwide said, “We are delighted to have Sergio in the Latin America leadership team of ECU Worldwide. He has a unique mix of strategic vision, hands-on market knowledge and deeper experience in the shipping and logistics industry especially in the South American region. That combined with his tech oriented mindset makes him ideally suited to lead ECU Worldwide to accelerate growth in this key region and continue delivering service excellence to our customers. I wish Sergio great success in his new role.”

Commenting on his appointment, Sergio Rodrigues, Regional CEO – Latin America, ECU Worldwide said, “I am excited to get the opportunity to come onboard and work alongside the ECU Worldwide leadership team in Latin America. A leading LCL consolidator backed by a rich legacy and technology-driven efficiency, ECU Worldwide is in a position of strength to further bolster its position in the Latin America region. In collaboration with the leadership team, I will continue to leverage the leadership of ECU Worldwide to optimize operational efficiency while maintaining a customer-first approach, setting up a path to long-term and sustainable business growth in this region.”

Mumbai 5th April, 2025: India is at the cusp of a major health crisis as obesity rates surge across all age groups, driving an alarming rise in early mortality linked to diabetes, cardiovascular diseases, and cancer. As per the National Family Health Survey (NFHS-5), nearly 24% of women and 22.9% of men are now classified as obese.

The Good Bug, a pioneering gut health brand in India, has launched a path breaking scientific innovation poised to disrupt the weight loss landscape. The Good Bug’s Advanced Metabolic System is the latest advancement in natural GLP-1 science offering a sustainable & science-backed solution to weight loss. The breakthrough has been scientifically validated with clinical trial data showing a 12.01% reduction in weight, 9.64% decrease in waist circumference, and 12.14% reduction in BMI in 90 days.

Keshav Biyani, Co-founder of The Good Bug, stated, “Developed through cutting-edge gut microbiome research, the Advanced Metabolic System is a proprietary blend of clinically tested probiotics and prebiotics solving for obesity through Natural GLP-1 activation —without the adverse side effects commonly associated with weight-loss drugs. With the launch of this product, validated through scientific clinical trials, we are proud to offer a global first-of-its-kind innovative solution that delivers upto 12% weight loss in 90 days. As pioneers in gut health, we identified disbalance in gut biome composition to be the fundamental root cause behind obesity and put together years of R&D to build a solution that could eventually help increase GLP-1 and GIP naturally to deliver weight loss outcomes. This is a big scientific breakthrough for us which has been discovered, developed and made in India, and will redefine weight management globally.”

Unlike pharmaceutical GLP-1 agonists, which are commonly associated with side effects and dependency, The Good Bug’s Advanced Metabolic System naturally increases GLP-1 levels in the body, reduces chronic inflammation in the Gut, thereby regulating appetite and reducing cravings to deliver sustainable weight & health outcomes. Trusted by healthcare professionals, it offers a sustainable and natural approach to weight management. The Good Bug plans to take this product to the global markets including the US.

Dr. M.K.N. Manohar, Senior Consultant at Manipal Hospitals, and the trial’s principal investigator shared, “In the Clinical trials conducted, The results were not only statistically significant but also clinically meaningful. It is comparable to the best of the drugs what is available as of now,” he affirms. “What stood out was the self-reported drop in cravings and improved satiety. Over 90% said their cravings had reduced; 95% noted hunger suppression. This mirrors what’s seen with synthetic GLP-1 drugs,” he explains. “Importantly, no significant adverse events were reported. And the trials showed clear improvements in appetite, satiety, and energy levels.”

He further added, “Obesity has become a silent pandemic, accelerated by COVID. There is a wide gap between lifestyle changes and invasive treatments like surgery. Scientific evidence increasingly highlights the gut microbiome as a cornerstone of metabolic health and sustainable weight management. Unlike synthetic interventions that often come with unintended side effects, a well-researched probiotic formulation like The Good Bug leverages the natural synergy between gut bacteria and the body’s metabolism.”

Available at ₹2000 per month or ₹5000 for three months, The Good Bug’s solution is accessible via online platforms and retail stores. With its focus on research-driven efficacy and transparency, The Good Bug is redefining the role of gut health in overall well-being.

Prabhu Karthikeyan, Co-founder of The Good Bug, stated, “We recognize microbiome science’s impact not only on digestive health but also on metabolic health, women’s health, and cognitive well-being. As research into the microbiome deepens, it unfolds a new dimension of healthcare and we remain committed to leveraging its potential. We strive to continuously build consumer health solutions through advanced probiotic innovation, empowering individuals to take control of their health through science-driven products. We see a big opportunity in how our new launch can impact the obesity landscape in the country.”

Obesity has emerged as a major health concern, in lieu of which Hon’ble Prime Minister Narendra Modiji recently launched an anti-obesity drive. According to data from the Indian Council of Medical Research (ICMR), over 180 million Indians were classified as overweight or obese in 2021, and studies predict this number could surge to 400 million by 2050. This further highlights the urgent need for effective, clinically proven, and affordable solutions like The Good Bug.

A celebration of renewal and the promise of a fresh season, Nava—Persian for “new” and “fresh”—embodies sun-drenched elegance and effortless sophistication. Inspired by the warmth of summer and the spirit of new beginnings, the collection blends breezy silhouettes with exquisite craftsmanship—broderie anglaise, delicate florals, airy linens, and ethereal organza.

 The palette unfolds in sun-kissed neutrals—soft whites and warm beiges—delicately contrasted with floral hues of peach, pink, and lavender. Rooted in a philosophy of quiet luxury and timeless elegance, Bunka caters to women who seek refined simplicity, where craftsmanship and quality are at the forefront. Light, fluid, and inherently feminine, these pieces are designed for the modern woman who moves through life with grace, ease, and an adventurous spirit.

 With Nava, we continue to evolve the Bunka woman, redefining our aesthetic while expanding to embrace our ever-growing community. This collection introduces a fresh perspective, offering versatile, effortlessly chic pieces perfect for the season ahead.

 We invite you to experience Spring/Summer ‘25 with us. Below, we share some of our key signature pieces—crafted with intention and designed to bring you the same joy we felt in creating them.

 1. Ann Shirt
Brighten your wardrobe with the Ann Shirt, a statement piece in butter yellow. Crafted from fine cotton poplin, its oversized fit features semi-sheer floral cutwork sleeves, blending sophistication with everyday comfort.

2. Manya Pants
The Manya Pants redefine functionality with high-waisted cargo styling, horn-buttoned pockets, and a flattering silhouette. These versatile white trousers are an excellent addition to a curated summer wardrobe.

3. Farida Kurta Set
Turn heads this summer with the Farida Kurta Set, a true extravaganza of Bunka’s craftsmanship. Available in serene blue and classic beige, it features delicate lace, bead embellishments, and intricate floral embroidery, making it ideal for festive moments.

4. Ambreen Kurta Set
Enhance your summer elegance with the Ambreen Kurta Set, a choga-style masterpiece crafted in elegant silk organza. Highlighted with lace details and paired with wide pants, it’s the ultimate expression of urbane ease.

5 April 2025, Ahmedabad: The Adani Group, India’s largest and fastest-growing integrated infrastructure conglomerate, shines at the IAA Olive Crown Awards by winning 4 gold awards across different categories. The Group was honored with the award for the Corporate Social Crusader of the Year, the Green Advertiser of the Year and the Pankha film was crowned with two gold awards for being the best film in the categories TV/Cinema (Corporate) and Digital by the Olive Crown Awards, which solely recognizes and celebrates creative excellence in communicating Sustainability.

 Established in 1938, the International Advertising Association (IAA) is the only global association that represents Marketers, Advertisers, Advertising agencies, and the Media. It comprises 56 Chapters with members from 76 countries, including the top 10 economies in the world, and is headquartered in New York.

 Mr Pranav Adani, Director, Adani Group, said, “Our green initiatives demonstrate our businesses’ critical role in safeguarding the planet for future generations. The Corporate Social Crusader of the Year award is a testament to our unwavering commitment. It underscores the positive impact of the Adani Group’s dedication to clean energy in enhancing the quality of life for millions of Indians. Our commitment to renewable and sustainable energy is a cornerstone of our broader efforts. We are deeply honored.”

 Mr Aman Kumar Singh, President & Head of Strategy and Chairman’s Office & Group Head – Corporate Brand Custodian, said, “Winning these awards is a moment of immense pride for the Adani Group. This recognition is a tribute to the hard work and unwavering spirit of all Adanians. This film goes beyond the scale, size and speed of the Adani Group, highlighting the profound impact the Group is creating in the lives of common people. The film not only celebrates the indomitable spirit of ‘Hum Karke Dikhate Hain’ (#AdaniHKKDH) of today’s India and Indians but also reflects Adani’s steadfast commitment to building a bright future for all.”

 The award ceremony was held in Mumbai, with the Hon. Speaker of the Maharashtra Assembly, Shri Rahul Narwekar, as the guest of honour. Mr Ajay Kakar, Head – Corporate Branding, Adani Group, received the award on behalf of the Group celebrating this remarkable milestone.

New Delhi, April 5, 2025: Day 2 of Startup Mahakumbh saw the AgriTech Pavilion transform into a dynamic hub of agricultural innovation, bringing together policymakers, investors, and startups reimagining the future of farming in India. A key highlight of the day was the visit by Hon’ble Minister of Textiles, Government of India, Shri Giriraj Singh, who engaged with several pioneering agri-tech startups. During his visit, he extended his heartfelt gratitude to Hon’ble Prime Minister Shri Narendra Modi and Hon’ble Union Minister for Commerce and Industry, Shri Piyush Goyal, for spearheading this landmark initiative celebrating innovation and entrepreneurship.

 The day began with a Welcome Address by Debasish Mishra, Chief General Manager, Delhi Circle, SBI, who highlighted SBI’s sustained support for the startup ecosystem. “We now have five such branches in five parts of the country – Bangalore, Chennai, Hyderabad, Mumbai, Gurgaon – which are supporting banking and financial services to startups. These five startup outlets have combinedly opened more than 3000+ startup accounts,” he noted.

 The Opening Plenary, “Bridging Capital: How FIs & Funds Can Fuel Agritech & Rural Innovation?”, saw participation from Shashvat Rai, Partner, Aavishkaar Capital, CM Patil, CEO, Krishi Kalpa Foundation, and Debasish Mishra. Addressing early-stage founders, Debashish Mishra advised, “Come out with your idea, make it a product, and make it a commercially viable solution.” CM Patil urged founders to remain mission-driven, sharing, “Don’t build the model for investors, build it for yourself – you are there for the long run.”

 The Pavilion was packed with engaging sessions including impromptu pitch competitions, founder journeys, and insights from leading investors. Alekh Sanghera, Co-Founder and CEO of Farmart, took the stage in “Trailblazing Tales – Agri-Innovations from Sector Disruptors”, while Sunil K Goyal, Managing Director and Fund Manager, YourNest Venture Capital, and Abhishek Mittal, Partner, Aavishkaar Capital, spotlighted emerging business models with funding potential. Meanwhile, in her investor pitch session, Anisha Singh, Founding Partner, She Capital, shared valuable advice: “Make sure you find that one credible model, find what it is that is a differentiator and ensure you’re able to scale or talk about it.”

 A key highlight was the presentation on Krushak Odisha Unified Platform (KOUP) by Gaurav Goel, Founder & CEO, Samagra, and Anay Gogate, Program Lead, Samagra, illustrating how the Odisha Government is enabling startups to connect with farmers through digital public infrastructure. A session on global trends and their impact on agriculture followed, with Ambassador Gurjit Singh, Board Chair at Intellecap, speaking on “The Geopolitical Landscape and its Impact on Agriculture”.

 Hemendra Mathur, Co-founder, ThinkAg and Venture Partner, Bharat Innovation Fund, took audiences through a knowledge-packed segment, followed by a talk on Open Network for Agriculture in UP by Dipika Prasad (Google) and Yuvraj Ahuja (IFC). Bharath Ganapathy, Sr. Program Manager, FIDE, rounded off the Pavilion sessions on Day 2 with a presentation on the Unified Krishi Interface.

 In recognition of outstanding entrepreneurial efforts, Best Startup Pod Awards and Pitch Competition Winners were announced. The Aavishkaar Mahakumbh People’s Choice Award went to Pravidhaan FPC Pvt Ltd (Winner – ₹3L) and Himfla Pvt Ltd (Runner-Up – ₹2L). The Aavishkaar Kisan Kranti Award of ₹1L each was conferred on four startups: Isaayu Agritech Pvt Ltd, Prishigo Food and Beverages, Ascription Technology, and Dhalava.

 In the high-stakes Aavishkaar Ultimate Agritech Pitch, Pravidhaan FPC emerged as the Winner (₹3L), with GramSe as the Runner-Up (₹2L). An Honourable Mention (₹1L) was awarded to BioFizz for its innovative approach.

 The day concluded with a thought-provoking Masterclass on IPO readiness by Veenit Surana, Partner, EY India, followed by the main stage discussion “The Liquidity Continuum: The Flywheel Unlocked” featuring Rohit Batra (Evolvence), Ishpreet Singh Gandhi (Stride Ventures), Vineet Rai (Aavishkaar Group), and Arvind Ganeshan (Axis Capital Ltd.). During the conversation, Vineet Rai noted, “Venture as an ecosystem has yet to deliver on the promises that we have made and that’s actually a challenge we have to solve for India.”

 Startup Mahakumbh’s AgriTech Pavilion continues to build momentum as a catalyst for innovation, collaboration, and investment in the sector, echoing India’s vision to empower its farmers and agri-entrepreneurs for a resilient future. With the stage now set, Day 3 promises even more action — spotlighting cutting-edge technologies and new-age business models that will shape the next era of agritech. Stay tuned as India’s agri-innovation story unfolds — bolder, bigger, and better.

Hyderabad, April 05, 2025: Renowned actor, theatre artist, and art enthusiast Ratna Pathak Shah addressed members of the FICCI Ladies Organisation (FLO) on Friday at ITC Kohenur, Madhapur, on the topic ‘Crafting Characters, Shaping Stories.’

In her opening remarks, Prathibha Kunda, Chairperson of the FLO Hyderabad chapter, emphasized the power of storytelling, stating that it transcends cultural and age barriers, fosters connection, empathy, and understanding, and shapes our perception of the world and our place within it.

“This year, FLO is embarking on a journey to bring the powerful story of Dokra Art from Adilabad to the forefront. It is a key initiative for us. We aim to revive the 4,000-year-old Dokra metal casting craft by supporting artisans through awareness, design intervention, and market linkages,” said Prathibha.

“We are not merely preserving this tradition; we are evolving it. By working closely with artisans from Ushegaon, Jamgaon, and Keslaguda, we are transforming Dokra from traditional temple idols to functional, contemporary designs that blend heritage with modern utility,” she added.

Prathibha expressed gratitude to the district administration, especially Sri Rajarshi Shah, I.A.S., District Collector & Magistrate, Adilabad District, and Smt. Khushboo Gupta, IAS, Project Officer, I.T.D.A., for their invaluable support in this initiative.

A complete collection of Dokra craft products was showcased during the session.

Ratna Pathak Shah unveiled a specially curated memento featuring Telangana’s ancient Dokra craft. Two artisans, Shri Bhujanga Rao and Smt. Girijha Bai, were invited to be part of the launch.

Following this, Ratna Pathak Shah engaged in a conversation with Prathibha Kunda.

“I am overwhelmed by my introduction today. Many awards were mentioned, but I don’t even remember them. I don’t like attending award functions because they create differences between people,” she remarked.

When asked about the impact of storytelling in her life, she shared, “I grew up in a family of storytellers, so the skill came naturally to me. I never wanted to be like my friends; I wanted to be different and special. Ironically, I hated the idea of being an actress, but I ended up becoming one. Acting gives you the rare opportunity to experience various professions without actually studying them.”

“I communicate well and express my thoughts clearly. This clarity has made me impactful,” she added.

Criticizing ineffective communication, she said, “Many people beat around the bush and fail to make a point. They make more noise than sense. Say what you want to say, but say it differently. That’s how you truly connect with people.”

Discussing the importance of scriptwriting, she stated, “A script makes a huge difference. It is the most crucial aspect of storytelling. Writing a good script is not easy; it takes time, effort, and energy.”

Speaking about the theatre group she co-founded with her husband, Naseeruddin Shah, Ratna highlighted the entrepreneurial challenges of theatre. “Unlike film, theatre is a challenging task. We decided to stay small but make a big impact. We have always preferred venues that don’t require extensive infrastructure support. Theatre is a great way to communicate new ideas. You can look into your audience’s eyes and perform—that’s the beauty of theatre. Human contact is always needed, wanted, preferred, and celebrated. Theatre will survive,” she affirmed.

Ratna also spoke about home businesses, emphasizing that handcrafted products hold more value than mechanized ones. “Artisans, craftsmen, and women pass on their skills from generation to generation, making their work invaluable.”

Addressing the theme of change in society, she referenced the film Thappad, which explores the impact of domestic violence. “Changing attitudes is the most difficult challenge,” she observed.

Recalling her journey with handloom fabrics, she said, “I grew up in a family full of women who loved sarees. My love for handlooms began when I developed an aversion to wearing nylon fabrics. The feel of nylon against my skin put me off, and that’s when my connection with handwoven fabrics started.”

She encouraged the audience to support handmade products over branded ones. “Handwoven fabrics combine functionality and beauty in a way that mechanized textiles cannot. I never buy branded products because they lack Indianness. Printed products are mere copies, while craftsmen struggle to survive.”

She stressed the importance of instilling a love for arts and crafts from a young age. “Children must be taught about arts and crafts in schools. That is how we integrate art into everyday life.”

In her closing remarks, Ratna Pathak Shah left the audience with a thought-provoking message: “Don’t pull the ladder up after you’ve reached the top.”

Kochi, 05-April-2025: The seventh edition of The Silent Heroes Awards, organized by the Event Management Association – Kerala (EMAK), will be held on the 9th and 10th of April at The Leela Raviz Ashtamudi, Kollam. The event will be inaugurated by Minister for Public Works and Tourism P.A. Mohamed Riyas, with distinguished business and industry leaders. B. Ravi Pillai, Founder and Chairman of RP Group, will be honoured with the Lifetime Achievement Award in this edition. This annual event featuring B2B expo, panel discussions and live performances, recognizes, and awards the sustainable efforts of event management agencies and professionals across Kerala.

The Silent Heroes Awards 2025 will feature Gold, Silver, and Bronze medals across 60 categories, categorized into five main award sections: Event Decor and Production, Technical Support & Solutions, Entertainment Design, Venue and Catering Solutions, and Personalized Solutions.

“Through this event we want to celebrate Kerala’s event management industry and bring industry leaders together to share their ideas and insights,” said Raju Kannampuzha, President, Event Management Association Kerala.

EMAK was established with the mission of uniting event management agencies in Kerala under a single platform. It is affiliated with the apex organization, the Event and Entertainment Management Association (EEMA).

Representatives from EMAK such as Raju Kannampuzha- President, Gincy Binny – Secretary, Bahanan K Areeckal – Treasurer, Jubin J John – Vice President and Joel John – Convenor attended the press conference held in Ernakulam press club.

April 4, 2025 — As the digital landscape rapidly evolves, World Security Day 2025 serves as a timely reminder of the critical importance of robust cybersecurity frameworks across industries. With global systems becoming increasingly interconnected and AI adoption accelerating, the stakes for securing data, infrastructure, and trust have never been higher.

This year’s theme, “Securing the Future: AI, Trust & Resilience,” underscores a growing consensus: security must be proactive, not reactive. It’s no longer enough to bolt on cybersecurity after innovation—security must be deeply embedded into the DNA of digital transformation.

A powerful reflection of this ethos comes from Mr. Anji Maram, Founder & CEO of CriticalRiver, who emphasized the inseparable link between AI and cybersecurity:

“In a world racing toward AI, cybersecurity can’t be an afterthought—it must be foundational. At CriticalRiver, we’re building Fortified AI: air-gapped, policy-driven, and resilient by design. By embedding security at every layer, we empower our customers to harness AI confidently, without compromising trust, compliance, or control.”

From safeguarding critical infrastructure to protecting consumer data, cybersecurity has become a key pillar of national and corporate strategy. Governments, tech leaders, and innovators are aligning on the urgent need to build resilient ecosystems where technology can thrive securely.

World Security Day 2025 is more than a commemoration—it’s a call to action for leaders, organizations, and individuals to treat security not as a constraint but as an enabler of trust and sustainable growth in the digital era.

Mumbai, 4th April 2025: As part of its Corporate Social Responsibility (CSR) initiative, Granules India Limited, a leading pharmaceutical company based in Hyderabad in collaboration with AIG Hospitals, successfully conducted a Breast Health Screening and Awareness Camp for women police officials at the Telangana State Police Headquarters. This initiative underscores Granules India’s commitment to addressing gaps in women’s healthcare, with a particular emphasis on early detection for prevention of breast cancer.

 Women police officers dedicate their lives to safeguarding communities, often putting their health on the back burner. With demanding and high stress working hours, they often struggle to prioritize preventive healthcare. Recognizing this, Granules India’s ‘Breast Health Express’ initiative raised awareness about breast health, empowering them with knowledge of regular self-examination and cancer screening services while promoting the importance of early detection. The camp offered breast health screenings and awareness sessions for 100 women police officials.

 Since its launch in September 2024, the mobile screening unit has conducted 18 camps, screening over 1,000 women and reaching more than 2,000 individuals through educational sessions. The initiative brings together the collective efforts of Granules India Ltd, AIG Hospitals, Asian Medical Foundation, and UC Breast Foundation. This multi-organizational approach integrates medical expertise, state-of-the-art mobile unit with mammography and ultrasound capabilities and facilities for essential health checks such as haemoglobin and blood pressure, and community outreach to enhance healthcare accessibility for women in underserved communities.

 Dr Jitendra IPS, Director General of Police, Telangana State, lauded the initiative, stating, “One of the biggest challenges with breast cancer is late detection. However, women in demanding professions like law enforcement often prioritize duty over personal health, leading to delayed screenings. Early detection drastically improves treatment success and recovery. I strongly urge every woman above 40 to undergo a breast cancer screening annually or at least every alternate year. This initiative by Granules India and AIG Hospitals is a commendable step in ensuring our women officers receive the preventive healthcare they deserve. By prioritizing early detection, we can safeguard the health and well-being of women across Telangana.”

 Dr. Pragnya Chigurupati, Consultant Breast Oncologist at AIG Hospitals and Founder of UC Breast Foundation, highlighted the urgency of breast cancer awareness, stating, “India, more so Telangana, continues to witness an alarming rise in the number of breast cancer cases. ‘Breast Health Express’ aims to bring early detection closer to the homes of women via mammogram and ultrasound screening. Through the UC Breast Foundation, we would be able to provide financial assistance to those women who need treatment for breast issues.”

 Mrs. Uma Chigurupati, Executive Director of Granules India Ltd, has been a key driving force behind the company’s CSR efforts, ensuring that initiatives like Breast Health Express focus on making breast cancer prevention accessible to all women. Her leadership has been instrumental in shaping Granules India’s vision for community health and well-being.

The integration of RuPay credit cards with UPI is transforming the digital payments landscape in India, allowing users to make payments without carrying a physical card. The linking process is simple and can be done through any UPI-enabled app.

To link your RuPay Credit Card to UPI, first, download a UPI-enabled app. Next, register or log in with your bank-linked mobile number and select “Add Account” in the profile section. Then, choose your credit card issuing bank from the list, select your RuPay Credit Card, complete the verification process, and set a UPI PIN. Once done, you can start making seamless transactions.

Further, a RuPay credit card can be used at merchant outlets that accept UPI payments, from small and medium-sized businesses—including kirana stores, street vendors, and local shops—to large establishments, even if they do not have a traditional point-of-sale (POS) terminal.

Users can earn rewards, cashback, and exclusive offers on everyday expenses like groceries, fuel, dining, and online payments. Many banks offer additional benefits for RuPay credit cards linked to UPI, making transactions more rewarding. This feature also improves financial management by tracking credit and debit transactions in one place and supporting automatic payments for bills and subscriptions. The interest-free period (typically 30-50 days) defined by the bank helps manage cash flow better by deferring payments without interest. Additionally, linking a credit card to UPI enhances security by eliminating the need to share card details, reducing fraud risk, and enabling a separate UPI PIN for added protection.

While this feature offers many benefits, users are advised to follow safety measures like setting strong UPI PINs, making payments only to trusted merchants, and keeping their registered mobile numbers updated. As India moves toward a less-cash economy, RuPay credit cards on UPI are expected to make digital transactions more convenient and beneficial for both consumers and businesses.