Archives April 2025

Delhi, 3rd April 2025: In a world where diet plans often crumble at the sight of a discount coupon, RiteBite Max Protein, in partnership with Schbang Delhi, has launched a cleverly disruptive April Fools campaign that serves up more truth than temptation.

This April Fools’ Day, RiteBite Max Protein didn’t just join the prank party they flipped the script on temptation itself. RiteBite Max Protein April Fools Campaign, taps into its audience’s most relatable moment of weakness: late-night scrolls, fast food cravings, and that split-second surrender to a Rs. 100 coupon.

But instead of the promised cheat meal, users got a dose of self-awareness.

RiteBite Max Protein, known for pioneering protein-based snacking in India, has long stood by the mantra: “Protein Snacking Matlab No Cheating.” For this campaign, the brand decided to bring that message alive at the exact moment consumers were about to give in.

Their primary audience may aspire to healthy lifestyles, but the constant dopamine chase on Instagram, combined with irresistible discounts and food delivery ads, often leads them to compromise. The campaign leaned into this behavioural insight: cheating on your diet isn’t accidental, it’s ritualistic.

Schbang crafted a series of dark ads, a technique where ads are shown only to targeted users– disguised as tempting food deals. These creatives mimicked popular formats and brands, luring users into clicking.

But the ads weren’t from your favourite burger joint or food delivery platform. They were posted by a dummy account named “The Cheat Meal Club”, crafted to look authentic and familiar.

Upon clicking the link, users were redirected not to a coupon page but to a special landing page on RiteBite Max Protein’s website. The copy? Brutally honest.

The site didn’t shame it nudged. A smart banner reminded the user about the importance of health-forward snacking, reintroducing RiteBite Max Protein’s core range as a delicious, guilt-free option.

The campaign’s performance further validated the insight-led approach. Across platforms, RiteBite Max Protein’s digital decoy strategy clocked a total reach of over 4.7 lakh users, with more than 7.6 lakh impressions driven by targeted assets across Meta and Google. Most notably, the campaign achieved over 16,000 link clicks, reflecting a strong behavioural trigger that successfully redirected users at the precise moment of craving. The Meta assets alone garnered over 20,000 engagements, proving that when strategy meets timing, even an April Fools prank can convert curiosity into conscious choice.

Baani Singh, senior group Creative Manager at Schbang, says, “April Fool’s Day has become the day of tried and expected marketing efforts. With RiteBite Max Protein, we saw an opportunity to reinvent the format to make it speak to the consumer. A behaviour we largely observed and also experienced was of discounts and offer led temptation. This easy enabler of cheating was then turned into a light-hearted reminder to choose the healthy alternative of protein snacking.”

“At RiteBite Max Protein, we’re constantly challenging the norms of snacking, and this April Fools’ Day, we wanted to challenge the mindset too. With the ‘Cheat Meal Club,’ we didn’t just prank our audience but we gave them a much-needed wake-up call. In a world full of tempting offers on junk food, our message is clear: don’t fall for the bait. Choose better, choose protein. Because when it comes to health, cheating isn’t funny — it’s costly”, says Dr. Ravinder Varma, Sr. Brand Manger, RiteBite Max Protein (Company: Zydus Wellness Products Ltd).

RiteBite Max Protein has once again demonstrated that marketing doesn’t always have to shout to be heard. Sometimes, the most effective nudge comes in the form of a clever, quiet redirect to one that turns guilty pleasure into a healthy pause.

With the April Fools Campaign, RiteBite Max Protein and Schbang have successfully blurred the lines between prank and purpose delivering laughs, learnings, and a fresh take on digital wellness. Because at the end of the scroll, one truth remains:

Mumbai, 3rd April 2025: Škoda Auto Volkswagen India Private Limited (SAVWIPL) has been recognized as the “Top Exporter 2023-2024” by the Mumbai Port Authority. This prestigious accolade celebrates SAVWIPL’s remarkable contribution to India’s export landscape and its pioneering legacy of exporting made-in-India cars to the world for over 20 years. Aligned with the Government of India’s ‘Make in India’ vision, SAVWIPL has played a pivotal role in making India a key automotive export hub.

The Group has exported over 675,000 vehicles to date, reinforcing its commitment to engineering and manufacturing excellence. In 2023, the Group recorded an exceptional 38% year-on-year (YoY) growth when exports accounted for 30% of total production. This was followed by 20% YoY growth as exports constituted 40% of its locally produced vehicles in 2024.

SAVWIPL exported more than 43,000 locally-manufactured cars in FY 2023-24 to over 26 countries across Asia, Africa, and North America. From iconic models like the Volkswagen Vento and Polo to new-age models like the Volkswagen Virtus, Volkswagen Taigun, and Škoda Kushaq, SAVWIPL’s made-in-India cars continue to gain international recognition, strengthening its global presence and reinforcing India’s significance in the Group’s global strategy.

As part of its expanding export strategy, the company is also exporting parts and components to Vietnam from its Parts Expedition Centre in Pune to support local vehicle assembly in the region. This strategic move leverages India’s manufacturing prowess and geographical synergies, contributing to the growth of India’s automotive sector on a global scale.

Piyush Arora, Managing Director & CEO of Škoda Auto Volkswagen India Private Limited, commented on the achievement: “We are honoured to receive this award. This recognition is a testament to our unwavering commitment to quality, innovation, and the growing global presence of cars engineered and manufactured in India. Over the years, we have demonstrated our capabilities as a key export hub, and we remain dedicated to strengthening India’s role in the global automotive industry. We extend our gratitude to the port authorities, our dedicated teams, partners, and stakeholders who have made this success possible. As we look ahead, we will continue to explore additional export opportunities while maintaining the momentum into 2025.”

Škoda Auto Volkswagen India remains focused on developing the domestic ecosystem, nurturing local talent, and delivering world-class, high-quality vehicles that are both driven in India and appreciated globally. With this latest milestone, the Group reaffirms its commitment to ‘Make in India, for India and the world’, as it continues to drive Indian manufacturing excellence onto the global stage.

Mumbai, India – IDEX Corporation is revolutionizing the fluid transfer industry with the addition of Cognito 1-inch electrically operated double diaphragm (EODD) heavy-duty pump variant, boasting industry best energy saving, lower maintenance and swift return on investment. Designed to deliver unparalleled energy efficiency, reliability, and sustainability, Cognito is transforming industrial fluid pumping solution worldwide with its complete range of heavy-duty EODD pumps, namely Cognito 1 to 4 inches for various flow rates and applications requirement.

Cognito’s electrically powered diaphragm technology is a paradigm shift in the industry with its state-of-the-art electric drive that consumes less energy as compared to any air-operated double diaphragm pumps in the world.

Stemmed from a deep understanding of industry pain points and operational challenges, Cognito is designed to overcome the downsides of standard diaphragm pumps that tend to complicate procedures and drive costs up. Cognito saves 60%-70% more energy than regular air-operated double diaphragm (AODD) pumps by eliminating the usage of compressed air (compressor), thereby driving down running expenses and carbon footprint while maximizing performance. By significantly minimizing energy consumption and maintenance requirements, Cognito allows companies to lessen their operational cost and cost-of-ownership while optimizing efficiency and safety. The rugged build of the pump guarantees a longer life, less waste, and more environmental stewardship.

Commenting on the innovation, Archana Gundre, Managing Director, FMT Pumps Group – Asia, said: “We are thrilled to introduce the Cognito 1” pump, marking the completion of our heavy-duty range with Cognito 1, 2, 3 and 4-inch variants. Being the world’s first organization to leverage the EODD technology as a cost-efficient and eco-friendly solution to conventional diaphragm pumps with industry-agnostic applications, it is not just another pump, but a revolutionary technology that is a result of understanding industry requirements and challenges.”

With its robust design, Cognito has extended the pump’s diaphragm life by 2x, and offers seal-less technology providing high mean-time-between-failures (MTBF) rate. It further boasts the lowest total cost of ownership in positive displacement pump technology with the lowest maintenance and breakdown costs.

The pump features outstanding capability of handling abrasive, corrosive, and shear-sensitive fluids, and also comes with self-priming and dry-run capabilities, paired with leak detection and process protection features. Cognito is also equipped with IoT-enabled intelligent monitoring through its web-based portal called COGNITOsmartINSIGHTS, which provides predictive maintenance and real-time remote monitoring to achieve enhanced performance.

April 02, 2025, Bengaluru: India HR Conclave is back with its 2nd edition on April 4th, 2025 at Marriott, ORR, Bengaluru. It is an exclusive event aimed at sensitizing HR professionals, CXOs & founders to the significant impact of employee welfare on organizational success. The theme for this year will be ‘Prioritising People – Empower, Upskill, Grow’, focussing on empathy-driven leadership and impactful people strategies. An initiative by 1 Finance and in association with the Marwadi Chandarana Group, GrowthX, Lit School and Atrina, the conclave is designed to inspire empathy among HR leaders by showcasing how happy and healthy employees influence workplace morale, productivity, and overall company performance.

The conclave will include panel discussions about inclusive workplaces, the 70/90 work-hour debate, creating workplaces with an employee-first approach, and overall wellbeing. The event will be graced by key dignitaries of the industry, namely; Abhishek Patil, Co-founder – GrowthX, Manu Saigal, Ex-Director – Adecco, Nivedan Rathi, Founder – Future & AI to name a few.

The awards ceremony will serve as a distinguished platform to honour organisations and individuals who have made significant contributions to the industry and society at large. With an esteemed list of jury panel – Manish Behl, Founder – Mindful Science Centre, TEDx & International motivational speaker; Dr. Suneeta Mukherjee, Retd IAS & ICS Officer, TEDx speaker, currently – Member govt body & BOD at Centre for Catalyzing Change and Ganga Nidhi Agarwal, Retd Airforce Officer, G20 Secretariat, Ministry of External Affairs.

The event will recognize excellence and achievements in various categories like, Social Impact Award, Divyang Inclusion Award, Employee Upliftment Award, Skill First Employer Award, Innovative Company Award, Thought Leader Award and Woman Leader of the Year, etc. With nominations from some prominent names in the industry, like Infosys, Honeywell, BPCL, Lemontree, Ola Electric, Groww, Accenture, Swiggy, etc. to name a few.

Speaking of the association, Mr. Abhishek Patil, Co-founder – GrowthX said, “India HR Conclave is not your ordinary HR awards but an ecosystem that aims to bring change, by nurturing talent and bringing up tacit conversations that can address the gaps. While the industry has a few predetermined connotations about how the HR industry functions, it is only through such platforms that we can start newer conversations with fresh perspectives, shift mindsets and add to the overall growth of the industry.”

With an aim to enhance employee wellbeing at the workplace, Ms. Manu Sehgal, Ex-Director – Adecco said, “I am delighted to be part of the India HR Conclave, an event that not only celebrates industry talent but also raises awareness about employee well-being. As a keynote speaker, I will emphasize the importance of prioritizing employee happiness and health, fostering an employee-first culture that drives remarkable outcomes”.

With an aim to build a healthy ecosystem for HR professionals, Mr. Jeet Marwadi, Founder and Managing Director – 1 Finance shared, “The event is an extension of our commitment to employee well-being and workplace inclusivity. It is strongly believed that an organization is a reflection of its employees, and it is only through embracing this philosophy can we create a thriving community of working professionals. We extend our humble gratitude to our partners for being a part of this initiative, and we look forward to unfolding impactful stories and not just bringing but being the change”.

The previous edition of the India HR Conclave witnessed an overwhelming response from the industry with participation from companies like Borosil, HCL Tech, Zepto, and Welspun World. This year, the event will be attended by key HR leaders, Founders and CXOs representing industry giants like Infosys, Amazon, TCS and more.

India, 2nd April 2025: In a groundbreaking move to transform healthcare accessibility, RED Health, Asia’s only JCI-accredited and India’s largest emergency medical response provider has launched FLASH, a cutting-edge health commerce app now operational in Hyderabad. Built to provide rapid, high-quality medical services beyond emergency response, FLASH is set to revolutionize how people access everyday healthcare, delivering expert care at the touch of a button.

Designed to bridge critical gaps in healthcare accessibility, FLASH integrates real-time tracking, intelligent routing, and strategic resource allocation to ensure that expert care reaches faster than ever. The app guarantees an ambulance arrival in under eight minutes and provides rapid health checkups, IV medication, vaccinations, and specialized care services, including wound care and post-surgical support, directly to patients’ doorsteps.

Built on a pioneering Q-commerce healthcare model, FLASH is redefining on-demand medical care by transforming ambulances into mobile health hubs, similar to dark stores in quick commerce. Unlike traditional health-tech services that only cater to scheduled appointments, FLASH enables real-time access to over 40 critical health interventions, from IV therapy and wound care to post-surgical support, all delivered in under 8 minutes. Leveraging AI-driven analytics, real-time tracking, and intelligent routing combined with strategic partnerships with hospitals and healthcare professionals, FLASH ensures expert medical care reaches patients faster than ever, bridging critical gaps in both emergency response and routine healthcare access.

Speaking about the launch, Prabhdeep Singh, CEO & Founder of Red Health said, “FLASH isn’t just a service, it’s a revolution! For too long, people have been forced to wait, whether in an emergency or for routine healthcare. We’re here to change that. We’re creating a system where fast, high-quality healthcare isn’t just a hope. It’s the standard we’re committed to delivering. With FLASH, we are eliminating the frustration of delays and making expert medical assistance available at the speed of need. This is a big step forward, and we’re excited to make it happen. At RED Health, it’s all about transforming access to healthcare, ensuring that no one is left waiting when every second counts.”

Flagging off in Hyderabad, FLASH is all set to cement a new benchmark for instant healthcare access. With a strong focus on seamless service delivery, we are rapidly scaling operations and plan to expand into major cities like Bangalore, Mumbai, and Delhi in the near future.

April 02, 2025

INDIA – Keysight Technologies, Inc. (NYSE: KEYS) introduces the Keysight Artificial Intelligence (KAI) architecture, a portfolio of end-to-end solutions designed to help customers scale artificial intelligence (AI) processing capacity in data centers by validating AI cluster components using real-world AI workload emulation. Providing system-level interoperability, performance, and efficiency insights, KAI helps operators maximize system performance and pinpoint performance issues not found when testing individual components.

Scaling AI data centers requires testing throughout the design and build process — every chip, cable, interconnect, switch, server, and graphics processing unit (GPU) needs to be validated at both the component and system level. Full-stack workload emulation complements physical layer testing, revealing insights not found when testing components alone. Customers can extract peak AI performance sooner, increasing capacity more quickly and maximizing the return on the billions spent on AI clusters.

The KAI architecture enables AI providers, semiconductor fabricators, and network equipment manufacturers to:

• Accelerate design: Debug cutting-edge high-speed digital designs; meet or exceed the latest PCIe, DDR, and CXL standards.
• Accelerate development: Verify component-level compliance, including high-speed interconnects, cables, and chipsets, and validate workload performance at the system level.
• Accelerate deployment and operations: Validate and tune system-level performance across the entire data center, reducing the risk of workload failures by using end-to-end emulation to pinpoint system performance issues before deploying in production.

The Keysight AI architecture, which includes the newly announced KAI Data Center Builder, features four portfolio suites that together address all aspects of AI data center design, from pre-silicon simulation through post-deployment system testing and troubleshooting.

• KAI Data Center Builder. Emulate high-scale AI workloads with measurable fidelity to improve system performance, predict and mitigate the impact of component failures, and optimize data center operations.

• KAI Compute. Optimize high-speed digital designs and pioneer next-generation AI chip development with a suite of AI-ready tools that includes electronic design automation, bit-error ratio testers, oscilloscopes, and arbitrary waveform generators.

• KAI Interconnect. Validate optical and electrical data paths to ensure scalable, high-speed connectivity up to 1.6T with a suite of AI-ready tools, including sampling oscilloscopes, photonic power meters, and network interconnect testers.

• KAI Network. Benchmark AI network performance, detect bottlenecks, and optimize AI workload distribution with a suite of AI-ready tools that includes AI workload emulators, distributed network traffic generators, and network traffic emulators.

• KAI Power. Optimize power efficiency and energy management across data center components with a suite of AI-ready tools that include oscilloscopes, power rail probes, and electronic design automation.

Alan Weckel, Founder and Technology Analyst, 650 Group, said: “Accelerating design and deployment of next-generation AI/ML ASICs is key to unlocking the market as customers move from foundational training to agentic models. AI interconnect through scale-up, scale-out, and frontend networks will drive record 800GE and 1.6T port shipments over the next several years with one of the fastest innovation cycles to ever occur in the industry. The Keysight Artificial Intelligence architecture and KAI Data Center Builder solution will help customers scale and adapt to this new market opportunity.”

Ram Periakaruppan, Vice President and General Manager, Network Test & Security Solutions, Keysight, said: “Scaling AI data centers requires more than component-level validation. Interoperability, performance, and efficiency are system-wide metrics that can only be measured under real-world network conditions. Keysight’s AI solutions integrate our deep experience in traffic emulation, component, and network compliance validation, and the latest industry standards to emulate every aspect of data center performance: compute, network, interconnect, and power to ensure AI infrastructure meets evolving demands.”

Kolkata, 2nd April, 2025: In a landmark initiative towards responsible e-waste management, Appliances Business of Godrej Enterprise Group, in collaboration with Hulladek Recycling, has successfully conducted 200 awareness programs, 20 collection drives and 15 events across 23 states. This large-scale campaign was designed to educate individuals, businesses, and institutions on the importance of proper e-waste disposal, in alignment with Extended Producer Responsibility (EPR) compliance for awareness creation. Through these sustained efforts, the initiative has reached and impacted over 5,00,000 people across India, fostering a culture of responsible e-waste disposal.

As a part of this initiative, the awareness programs focused on educating citizens about the environmental and health hazards of improper e-waste disposal, emphasizing safe and sustainable recycling practices. The collection drives played a crucial role in providing accessible solutions for responsible disposal, enabling individuals and businesses to discard their old electronics without harming the environment. Additionally, through industry events and interactive engagements, key stakeholders were brought together to discuss the future of e-waste recycling in India, further strengthening the country’s circular economy framework.

“At Godrej, sustainability is at the core of our values, and responsible e-waste management is a crucial part of our commitment to a greener future. Through our collaboration with Hulladek Recycling, we have been able to create widespread awareness and provide tangible solutions for safe disposal and recycling. This initiative has helped us drive meaningful environmental change.” said Mr Arnab Bagchi, Senior Vice President & National Head – Service, Appliances Business of Godrej Enterprises Group.

“At Hulladek, we believe that awareness is the first step towards responsible e-waste management. Our collaboration with Godrej has helped us reach thousands, empowering them to make sustainability a lifestyle, not just a trend”, said Mr Nandan Mall, Founder & Managing Director, Hulladek Recycling.

With sustainability at the heart of its operations, Godrej’s collaboration with Hulladek Recycling reflects a shared commitment to driving change at scale. By fulfilling its EPR compliance through impactful awareness initiatives, Godrej is setting a benchmark for corporate responsibility in e-waste management. As India continues to generate increasing volumes of electronic waste, this partnership serves as an inspiring example of how businesses can take proactive steps toward a cleaner, greener future.

Mumbai, 2nd April 2025: DreamSetGo, India’s premier sports travel platform, has been appointed as the first-ever Official Hospitality Sales Agent from India for the Olympic Winter Games Milano Cortina 2026. The stunning Italian Alps will serve as the majestic backdrop for this year’s Winter Olympics, offering an unparalleled setting for the world’s most exhilarating winter sports. In this exciting partnership with On Location, the Official Hospitality Provider for the Olympic Games, DreamSetGo is bringing Indian fans closer to the action more than ever before. This collaboration promises a once-in-a-lifetime opportunity, combining exclusive access to the sporting events with bespoke travel and luxury hospitality experiences.

Commenting on the milestone, Monish Shah, Co-founder & CEO, DreamSetGo, said, “Our collaboration with On Location for Milano Cortina 2026 enables us to offer passionate fans an unparalleled hospitality experience, bringing them closer to the world’s premier winter sporting event. This collaboration allows us to provide not only exceptional hospitality but also an unforgettable experience that goes beyond simply watching the action unfold.”

The Winter Olympics have long been a showcase of elite talent, breathtaking performances and historic moments. With sports like alpine skiing, ice hockey, figure skating, and the newly introduced ski mountaineering, Indian fans now have an unparalleled opportunity to witness and experience the grand spectacle with premium offerings through the Official Hospitality Packages from Milano Cortina 2026.

With this collaboration, DreamSetGo presents winter sports enthusiasts with an incredible, once-in-a-lifetime opportunity to witness the thrilling action of the Winter Olympics in person, ensuring an unforgettable and immersive hospitality experience like never before!

New Delhi, 2nd April 2025 – Mr. Shiv Khera felt privileged addressing at the SRCC business conclave 2025 as an alumni. Mr. Shiv Khera shared his 3 essentials for ethical success leaving his audience enriched. The event witnessed an empowering session where Mr. Khera shared real life examples Attitude, leadership, motivation and values leaving an lasting impact on the audience.

A pioneer in the field of personal and professional growth, Shiv Khera is best known for his bestselling book, “You Can Win,” which has inspired millions worldwide. His expertise inpeople development makes him one of the most respectable and sought-after speakers in the world.

During his session, Mr. Khera also introduced insights from his latest book “LIVE WHILE YOU’re ALIVE” with a subtitle “TAKE A BREAK BEFORE YOU BROKE DOWN”. He talked of a very important issue of handling stress. Stress has become a silent killer impacting our health, relationships and performance everywhere.

The event provided attendees with invaluable lessons on overcoming challenges, building a winning mindset, and achieving personal and professional growth. Mr. Khera encouraged individuals to take charge of their lives, make ethical choices, and lead with confidence.

“Success is not an accident; it is the result of right decisions at the right time. True leaders create a legacy of excellence.” said Mr. Shiv Khera. He pointed out the principles of success not tactics, as tactics are manipulative but the principals are based on the foundation of Integrity.

Mumbai, 2nd April, 2025: RRP Electronics Ltd, Maharashtra’s first state approved Semiconductor plant exported their first consignment allocated for their European customer. The estimated values are Rs. 6.51 crore, primarily focused on ASICS based technologies.

RRP Electronics ltd has a fully established Outsourced Semiconductor Assembly and testing (OSAT) and continues its expansion initiatives under the Rs. 12035 crore State approved phase-I plan.

The first mover advantage lies now with RRP, as the Proof of concept has now been established and there will be a further enhancement in the offerings by virtue of their tie up with AMB Taiwan.

The team expected to arrive in the second week of April will complete the Proof of concept for SIM card modules, to tap the immediate opportunities knocking at their door. This will be in addition to the igbt and mosfets products that they propose to build under RRP Electronics umbrella.

With the expansion going on in full swing RRP Electronics in parallel have also initiated the set-up of the Deca technologies advanced packaging foundry to produce parts for Apple I phone and the OHT facility to qualify for business from a multinational through Deca technologies, USA.

With Boundaries unlimited, RRP Electronics also have commenced their journey in the Analog devices with direct opportunities from Automotive sector, wherein this entire expansion will create multiple job opportunities, making the state proud and Nation flourish under Make in India.