Archives April 2025

Pune, – Shrimant Publication proudly marked its 4th anniversary with a grand literary event held at Cummins Hall, Patrakar Bhavan, Pune on 27th March, 2025. The event featured the launch of three new books and a relaunch of a fourth book, insightful panel discussions, and a state-level Kavi Sammelan (poetry gathering), making it a remarkable celebration of literature and creativity.

The event was graced by a distinguished panel of guests, including Chief Guest Dr. A. N. Rasankute (President-Konkan Region, Akhil Bharatiya Marathi Sahitya Parishad) and Guest of Honour Dr. Alka Naik (Vice President-Konkan Region, Akhil Bharatiya Marathi Sahitya Parishad). They were joined by Vallabh Gadade (Shrimant Sir), founder of Shrimant Publication, along with author Prakash Kadam and compilers Sameer Gudhate and Kanchan Nikumbh.

The celebration was expertly anchored by Ganesh Tanpure of Shrimant Publication and co-anchored by Siya Kulkarni, who guided the audience through the various segments of the program with professionalism and warmth.

Three highly anticipated books by Prakash Kadam (Jeevan Ek Saapshidicha Khel), Sameer Gudhate (Beyond the Horizon) and Kanchan Nikumbh (Ansuni Kavitaye) were launched during the event, showcasing the diverse literary talent nurtured by Shrimant Publication. Alongside the book launch, another distinguished author, Dr. Alka Naik’s Samarpan was relaunched, who alongside others, shared her experiences and perspective on her literary journey.

Following the book launch, a Kavi Sammelan brought together poetic voices from across the city. In a unique twist, participating poets were selected through a chit-based draw, ensuring an inclusive and spontaneous platform for emerging and established poets alike.

In addition to the book launches, the event featured a special exhibition outside the hall curated by Kanchan Nikumbh, displaying artistic frames and bookmarks. Attendees also had the opportunity to purchase publication books by Shrimant Publication.

Reflecting on the journey of the past four years, the event served as a tribute to esteemed authors, respected mentors, diligent employees, and cooperative collaborators who have contributed to the success of Shrimant Publication.

The celebration brought together literary enthusiasts, poets, authors, and readers across the city, underscoring Shrimant Publication’s motto: “We Are Here To Serve The Literature.”

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Students of The Academy School (TAS) Pune shone bright at the Endurance National Championship 2024-25, winning 10 medals. Of the seven students who participated in Endurance sports, six of them collectively won 1 Silver and 9 Bronze Medals.

Notably, they have also been selected for the upcoming Afro-Asian International Endurance Championship in the Philippines. For the unversed, Endurance is a sport played using skating equipment, and more than 20 countries play the sport.

Among the medal winners, Arya Shinde won 1 Silver and 2 Bronze, Aahna Kulkarni won 2 Bronze, Nappinai R won 2 Bronze, Srinivas Aravalli won 1 Bronze, Deevya Sarkar won 1 Bronze, and Keerthishree R won 1 Bronze, respectively. In the tournament, students competed at district, state, and national levels.

The trainers at TAS provided hour-long dedicated training sessions for the sport before and after school hours. “This is a remarkable feat and something to be proud of. We at TAS promote all sports and recreation practices. The trainers at TAS are equipped with world-class knowledge of sports around the world and are committed to improving the sports scene of India in sports other than the famous ones,” said Dr. Maithili Tambe, CEO of TAS.

New Delhi, April 01, 2025: Muthoot Finance, India’s largest gold loan NBFC, has once again been recognized as India’s No.1 Most Trusted Financial Services Brand for 2025 by TRA’s Brand Trust Report. This remarkable achievement marks the 9th consecutive year since 2016 that Muthoot Finance has received this prestigious recognition, reaffirming its legacy of trust, reliability, and excellence in financial services.

TRA’s Brand Trust Report is one of the most credible studies on brand trust in India. The 2025 edition is based on extensive primary research conducted across 16 cities and over 6,000 hours of fieldwork. The study meticulously evaluates consumer perception and trust-based brand behaviours to identify India’s Most Trusted Brands.

Muthoot Finance has consistently set industry benchmarks through its customer-centric approach, cutting-edge digital transformation initiatives, and responsible lending practices. With a strong focus on financial inclusion, the company ensures seamless access to credit for individuals and small businesses across urban and rural India. It adheres to the highest standards of corporate governance, regulatory compliance, and transparency, fully aligning with regulatory guidelines and industry best practices. By prioritizing ethical lending, data security, and customer education, Muthoot Finance remains committed to providing secure, hassle-free, and affordable financial solutions, reinforcing its legacy of trust and financial empowerment across the country.

Mr. Alexander George Muthoot, Joint Managing Director, Muthoot Finance, said:

“It is an honor to be recognized as India’s No.1 Most Trusted Financial Services Brand for the 9th consecutive year. This achievement reflects our deep-rooted commitment to serving customers with integrity, transparency, and innovation. Trust is the foundation of our business, and this recognition strengthens our resolve to continue empowering individuals and small businesses with easy access to credit, ensuring their financial well-being and growth.”

At Muthoot Finance, we have always prioritised the needs of our customers by offering them reliable, compliant, and digitally advanced financial solutions. Being recognized as India’s most trusted financial brand yet again is a testament to our customer-first approach and the relentless efforts of 40,000+ dedicated Muthootians across the country. We remain committed to delivering value-driven services while upholding the highest standards of corporate governance and regulatory compliance.”

With a vast network of over 7,000+ branches, Muthoot Finance is the flagship company of The Muthoot Group, which has 20 diversified business divisions, serving over 2.5 lakh customers daily, enabling them to meet their financial needs with ease. Muthoot Finance’s commitment to excellence extends beyond its customers- it is also a ‘Great Place to Work’ certified for the 4th consecutive year by the Great Place to Work Institute.

Paytm (One97 Communications Limited), India’s leading payments and financial services distribution company and pioneer of QR codes, Soundbox, and mobile payments, has introduced the Paytm Travel Pass, a subscription-based offering designed to provide significant savings and convenience for frequent flyers and business travellers. The Pass includes free cancellations, travel insurance, and seat discounts worth up to ₹15,200, making it a cost-effective choice for travellers.

The Paytm Travel Pass offers complimentary benefits applicable four times, making it ideal for those who travel frequently. It includes free domestic flight cancellations, ensuring no money is lost if travel plans change, along with travel insurance coverage for providing protection against baggage loss, flight delays, and other unexpected disruptions, enhancing the overall travel experience.

The pass also includes a ₹150 discount on seat selection for domestic flights, allowing travellers to choose their preferred seats for added comfort. Whether selecting a window seat for the view or an aisle seat for extra space, this benefit enhances the overall travel experience. With a three-month validity, the pass provides flexibility for multiple trips, helping travellers avoid fluctuating fares and cancellation fees.

Vikash Jalan, CEO – Paytm Travel said, “We aim to capture the growing segment of frequent flyers and business travelers by offering cost savings, flexibility, and added travel security. With the Paytm Travel Pass, domestic travellers can benefit from seat discounts, free cancellations, and travel insurance, ensuring greater financial flexibility and peace of mind. This initiative aligns with our vision of providing innovative solutions that enhance the overall travel experience.”

Gurugram, 1st April, 25: CYK Hospitalities, a leading F&B consultancy firm known for its expertise in developing innovative dining experiences, has announced the launch of Logical Showsha, a design agency based in Gurgaon. The new venture will focus on logo designing, brand decks, merchandise, packaging, and visual identity solutions and create exciting stories around brands through strategic creativity. While designing logos, menus, and merchandise for cafes, kiosks, and restaurants is a long assist of CYK, the new venture is a strategic move to extend its services into other various domains.

Logical Showsha is all about transforming the business through innovative design solutions and visual storytelling that will help the brands find their way. It aims at providing innovative design solutions that will influence the people and fulfill the brand’s core values and identity in every concept.

CYK Hospitalities launched the pilot phase in December last year and have been fortunate to having work with many prominent brands, proving its prowess in creative branding. Some of the brands that CYK Hospitalities under its new venture Logical Shosa are The Central Delhi of House of Minar, (designing the visual identity to brand identity that resonates with the premium appeal of a luxury fine-dining restaurant), Himalayan Trope, Almora producing designs that line up with the root culture of the brand, and Sodhilicious, one of the finest bakeries where they produced lively packaging and marketing materials for a, playful, and engaging brand personality.

On this development, Pulkit Arora, Director, CYK Hospitalities, stated, “Logical Showsha is a result of our consistent efforts to innovate. Over the years, we have successfully transformed ideas into impactful branding solutions, and Logical Showsha will allow us to extend that expertise to a broader audience.”

“The Logical Showsha is where we begin the creation of the destination, modified into different, new, and unique forms of identity for brands,” said Simranjeet Singh, Director, CYK Hospitalities.

Mumbai, April 1st, 2025 – In an era where attention is fragmented and digital engagement is transient, The Salt Inc. has launched MindLink, a psychographic intelligence platform that is redefining how brands connect with consumers. Recognizing its groundbreaking contribution to psychographic intelligence and audience strategy, MindLink was recently awarded Gold in the ‘Most Innovative Tech for Consumer Insights’ category at Ad:tech India 2025.

Unlike traditional analytics that rely heavily on demographics and behavioural data, MindLink delves deeper, mapping thought patterns, emotional triggers, and cognitive motivations to uncover why consumers think, feel, and act the way they do. This helps brands craft messages that don’t just reach audiences—they resonate, build trust, and drive action. This platform empowers businesses with rich, real-time psychographic data to build emotionally intelligent campaigns that reflect what truly matters to their audience.

“With MindLink, we’ve created a system that adapts to human nuance—giving brands the tools to understand not just what people do, but why they do it. This enables more meaningful engagement, powered by science and empathy.” said Dr. Tarun Abhichandani, Chief Product Officer at The Salt Inc.

Designed specifically for marketers, strategists, and brand custodians, MindLink integrates AI with psychographic science to offer insights that are actionable, scalable, and deeply human. As the platform evolves, it aims to shift the industry from reactive targeting to proactive understanding—fueling a new era of precision storytelling and consumer trust.

“At The Salt Inc., we believe the future of marketing lies in authentic conversations,” said Neena Dasgupta, Founder & CEO. “MindLink helps brands move beyond guesswork and tap into real consumer intent. It’s not about targeting behaviors—it’s about connecting with people.”

As The Salt Inc. continues to innovate at the intersection of technology and emotional intelligence, MindLink marks a shift toward marketing rooted in empathy, not just impressions.

India, 1st April 2025: Infinity Learn by Sri Chaitanya, India’s only Hybrid Learning platform delivering outcome-based learning at scale, is set to enhance JEE Main 2025 preparation by showcasing Live Exam Analysis and Rank Predictor sessions for JEE Main 2025 Session 2 on April 2, 3, 4, 7, and 8. Covering both exam shifts each day, these sessions will provide students with real-time insights, expert evaluations, and predictive analysis to help refine their exam strategies.

The National Testing Agency (NTA) has released the schedule for the Joint Entrance Examination (JEE) Main 2025, Session 2, which will be held on April 2, 3, 4, 7, and 8. The exam will take place in two shifts daily: the morning shift from 9:00 AM to 12:00 PM and the afternoon shift from 3:00 PM to 6:00 PM.

Key Features of Infinity Learn’s Live Analysis:

· Comprehensive Difficulty Level Analysis – Overall and subject-wise difficulty breakdown

· Subject-Wise In-Depth Review – Detailed evaluation of Physics, Chemistry, and Mathematics

· Comparison with Previous Years – Understanding trends and question patterns

· Memory-Based Questions & Solutions – Real-time solutions for questions asked

· Analysis of Numerical Questions – Assessing the complexity of numerical problems

As India’s only hybrid EdTech platform focused on outcome-based learning, Infinity Learn by Sri Chaitanya remains committed to empowering JEE Main 2025 Session 2 aspirants with expert-led insights, equipping them for success in upcoming exams.

1st April, 2025, Mumbai:Evocus Black Alkaline Water, the premium hydration choice for trendsetters and wellness enthusiasts, made a splash as the Official Hydration Partner at Lakmé Fashion Week. The partnership showcased Evocus’ commitment to redefining hydration through innovation and wellness.

During the high-voltage event, top models, designers, and fashion insiders stayed energized and refreshed with Evocus Black Alkaline Water. The iconic black bottle was spotted backstage, in the front row, and everywhere in between.

“We believe in redefining hydration through innovation and wellness,” said Sonam Pama, Head of Marketing at Evocus. “Partnering with Lakmé Fashion Week was a natural fit, as both brands celebrate performance, style, and a commitment to excellence.”

Evocus Black Alkaline Water has long been the hydration choice for Bollywood’s A-list and global fashion icons. This partnership reinforces its place in the premium wellness space, where fashion, fitness, and functionality converge.

Studying abroad is a dream for many Indian students, but navigating the complex admission process, visa requirements, and university selection can be overwhelming. This is where expert overseas education consultants step in, offering guidance and support to ensure a smooth journey. Here, we highlight the top four education consultants in India known for their credibility, expertise, and success rates.

1. AECC-
One of the well-known education consultants that assist students in pursuing further education overseas is AECC. They provide end-to-end services to streamline the application process for prestigious universities across many nations.
● Key Features:
– Professional guidance to assist students in selecting the appropriate program and school.
– Support for submitting applications and supporting materials.
– Assistance and advice with visa applications.
– Financial assistance guidance and scholarships.
– Briefings prior to travel and help upon arrival.
– Professional one-on-one assistance.
– Visa success rate of 99%

2. ReachIvy-
ReachIvy is a high-end career and education advice that assists students in being accepted into prestigious colleges all around the world. They provide a number of services, such as help choosing schools and applications, that are catered to the individual needs of each student.
● Key Features:
– Tailored guidance sessions for planning education and careers.
– Support in choosing a university based on each applicant’s unique characteristics.
– Complete application assistance, which includes interviews and essays.
– Assistance in developing a solid extracurricular resume.
– Availability of tools and resources for preparing for standardized tests.
3. The Chopras-
One of the biggest and most prosperous international education firms in India is The Chopras. They offer an extensive array of services to students in order to facilitate a seamless admissions process to prestigious colleges overseas.
● Key Features:
– Tailored guidance to choose appropriate programs and colleges.
– Help with applications, including drafting essays and providing supporting materials.
– Thorough advice and assistance with visas.
– Services for SAT, GMAT, GRE, TOEFL, and IELTS test preparation.
– Financial assistance guidance and scholarships.
4. Edwise International-
One of India’s top consultancies for international education is Edwise International. In order to assist students in being admitted to esteemed universities throughout the globe—including those in the USA, UK, Canada, Australia, New Zealand, Singapore, Ireland, France, Germany, and more—they provide a variety of services.
● Key Features:
– Professional guidance to assist in selecting the best university and course.
– Support for submitting applications and supporting materials.
– Advice on applying for a visa.
– Studying for standardized examinations such as the TOEFL, IELTS, GMAT, GRE, and SAT.
– Briefings before departure and assistance after arrival.
Choosing the right consultant can make a significant difference in securing admission to your dream university. The top overseas education consultants in India provide end-to-end assistance, making the study abroad process seamless and stress-free. With the right guidance, your global education aspirations can become a reality.