Archives May 2025

By Dr. Pinaki Mahato, Consultant Medical Oncologist, HCG Cancer Centre, Vadodara

A brain tumour diagnosis is invariably life-altering—for the patient, the family, and the entire care team. With vague symptoms, tumours can mimic other neurological issues, and imaging may not always offer clarity. Artificial Intelligence (AI) has become the game-changer in this space- not by replacing doctors, but by helping them see what they might, otherwise, miss.

The Evolving Diagnostic Landscape

Brain tumours vary widely in type, size, and location. Symptoms include persistent headaches, vision changes, confusion, or even subtle mood shifts; failing to signal alerts in the patient. For doctors, the confusing symptoms translate to decoding a complex riddle.

AI is powered to break down these complex riddles, to deliver a clear message. By precisely mapping patterns derived from thousands of brain scan images and evaluating microscopic details contained in them, AI flags regions that demand attention, and is equipped to provide information, within minutes, regarding the tumour type; besides suggesting the likely future growth behaviour of the tumour.

How AI Enhances Imaging and Detection

AI functions exactly like a supercharged assistant, to the radiologist. While traditional imaging depends on a human expert interpreting the image, AI scans each pixel and compares it with a vast library of images—flagging abnormalities that might not be immediately visible. This ensures a precise, and comprehensive evaluation.

AI platforms are never used in isolation, but for aiding radiologists and neurosurgeons in detecting early-stage tumours that may remain undetected or be wrongly classified without the support of AI’s precision.

India has already begun adopting AI-based technologies to empower neuro-oncology workflow at the country’s top multi-specialty and academic hospitals.

Advanced AI-powered tools are now, operational at:

• Radiology Departments: Here AI serves to detect lesions and measure the dimensions of tumours with unprecedented precision.
• Brain Surgery Planning systems: Here AI is used to re-create flawless 3D maps of the brain, aiding neurosurgeons in avoiding acutely sensitive areas of the brain, while removing tumours.
• Pathology and Molecular Labs: Here, AI is able to analyse samples of tissue with least likelihood of error, for purposes of predicting tumour progression; vastly improving the accuracy of diagnosis.
• Radiotherapy planning boards: Here, AI aids in precisely mapping the sites of targeted tumours, while protecting healthy tissue from exposure; thereby enhancing the effectiveness of the treatment and minimising side effects

When patient load is high, AI is immensely useful in reducing critical delays in diagnosing cases, executing triage in complex cases, and in freeing specialists to focus on decision-making, instead of engaging in repetitive, time-consuming tasks.

Personalising Treatment with AI

Tumours have complex and distinctive profiles and unpredictable behaviour patterns. AI accurately analyses each individual tumour and predicts the expected responses to treatment modalities, such as chemotherapy, aggressive surgery, or targeted therapies, helping doctors to avoid a “one-size-fits-all” approach.

By analysing genetic markers, pathology reports, and imaging data in conjunction, AI tools offer insights into how a particular tumour is likely to behave, facilitating individualised treatment planning, better outcomes, and fewer side effects.

AI Assists, It Doesn’t Replace

With superior properties, AI aids doctors in confirming the best treatment approach to adopt.

Doctors operate with tested, clinical intuition, emotional intelligence and prior experience; whereas, AI brings speed, precision, and flawless pattern recognition to the table, together constituting a potent force in the battle against tumours and malignancies.

India Bridges the Gaps in Accessibility by Leveraging AI through Remote Access

India has AI- powered, medical Centres of Excellence in the metros, as opposed to limited access to medical speciality in smaller towns. With the availability of remote access, the analytical benefits of AI-powered tools can now be obtained by smaller hospitals and clinics located in the periphery of cities.

By employing scalable, ethical integration of AI, India can match its pace with global standards and adapt the benefits meaningfully to its local needs.

As oncologists, we witness first-hand, how early, accurate diagnosis can change the course of a patient’s life. When a brain tumour is detected in time, a critical advantage is gained; enabling tailored treatment plans that offer not just hope, but real, measurable outcomes. AI, with its absolute precision, is no longer a futuristic concept; it is integral to today’s clinical practice, enhancing our ability to visualize clearly, and act decisively. The future of brain tumour care lies in striking the right balance—between the advantage of cutting-edge AI tools and the refined human judgement that defines medicine at its best.

May 21, 2025 | New Delhi – In the recently announced revised results of CLAT 2025, students from LegalEdge by Toprankers have secured six of the top 10 All India Ranks, including AIR 1, 3, 6, 7, 8, and 9. The results, released after a re-evaluation prompted by widespread concerns over discrepancies in the initial declaration, reflect months of dedicated preparation by aspirants across the country.

Commenting on the development, Harsh Gagrani, Co-founder of Toprankers, said, “These outcomes not only reflect hard work and determination but also the importance of institutional support during challenging times. We’re proud of the students and the team that guided them.”

Chandigarh MAY 21, 2025: Indian Hotels Company (IHCL), India’s largest hospitality company, today announced the opening of Taj Alibaug Resort & Spa, Maharashtra, a coastal sanctuary nestled amidst swaying palms and lush landscapes.

Mr. Puneet Chhatwal, Managing Director & CEO, IHCL, said, “Located across the shore, Alibaug has long been a favoured leisure destination for Mumbaikars. The launch of Taj Alibaug Resort & Spa marks IHCL’s debut in this micro-market, further strengthening our presence in Mumbai’s leisure circuit and expanding our brandscape and footprint in Maharashtra.”

The 156-key Taj Alibaug Resort & Spa, Maharashtra is a seaside haven that blends nature’s serenity with refined luxury. Its spacious rooms, suites, and villas are thoughtfully designed with soft hues and natural textures. Inspired by Alibaug’s coastal charm, the resort’s architecture fuses contemporary elegance with earthy elements, flowing seamlessly into courtyards and lush gardens.

Dining is a celebration of flavours with three distinct venues Aparanta, the all-day dining restaurant; Konkan Café, outpost of the iconic coastal specialty restaurant showcasing the region’s culinary heritage; and 24 Alive, a bar serving handcrafted cocktails. Guests can indulge in immersive spa experiences at J Wellness Circle, offering holistic rejuvenation where age-old Indian healing traditions meet modern therapies that nourish both body and mind. The resort features multiple indoor and alfresco venues, ideal backdrops for social celebrations and grand gatherings. For those seeking recreation, the resort also offers a swimming pool, a fully equipped fitness centre and kids activity area.

Mr.Ananth Gaddala, General Manager, Taj Alibaug Resort & Spa, Maharashtra said, “Taj Alibaug Resort & Spa is an ode to the coastal spirit of Alibaug. We look forward to creating unforgettable memories for our guests in this unique setting.”

Chandigarh, May 21, 2025: Candere, the lifestyle jewellery brand from the House of Kalyan, has appointed the Badshah of Bollywood Shah Rukh Khan as its brand ambassador, marking a pivotal moment in its national expansion strategy. This partnership underscores Candere’s commitment to redefining jewellery for a new customer category – celebrating individuality, meaningful gifting, and everyday self-expression.

With his global appeal and timeless charm, Shah Rukh Khan perfectly aligns with Candere’s vision. Known for his deep-rooted connection with Indian audiences across all age groups, Khan will be featured in the brand’s multimedia campaigns, spanning digital, television, print, and in-store experiences.

Mr. Ramesh Kalyanaraman, Director, Candere said, “The Indian jewellery industry is undergoing clear segmentation, with consumers increasingly seeking pieces that reflect their personality, align with their lifestyle, and suit specific occasions. Candere is built for this shift – especially for those who are Gen Z at heart: expressive, individualistic, and digitally engaged. In Shah Rukh Khan, we found a partner whose cultural resonance, timeless appeal, and emotional connect mirror the values we stand for. He bridges generations while remaining powerfully relevant to today’s audience. His presence will help us articulate the idea that Candere’s jewellery is no longer just about adornment – it’s a thoughtful, personal expression of identity and intent.”

Candere has carved a distinct niche in the lifestyle jewellery segment with versatile, design-led collections that appeal to modern sensibilities. While the brand is widely recognised for its contemporary jewellery for women, it has also established a growing presence in the men’s jewellery category, offering one of the more substantial men’s lines in the market.

Mr. Shah Rukh Khan, Brand ambassador, Candere commented, “Jewellery has always been a powerful expression of love, memories, and identity. I’m excited to partner with Candere, a brand from the House of Kalyan Jewellers, which offers a modern and fresh perspective on how people wear and gift jewellery today. It’s elegant, it’s relevant, and it speaks to those who celebrate meaning in every moment.”

Candere’s omni-channel strategy ensures a seamless experience for customers, allowing them to effortlessly browse, shop, and discover jewellery across both its e-commerce platform and retail spaces. Backed by the trusted legacy of Kalyan Jewellers, Candere strikes the perfect balance between elegance and affordability, with collections starting at ₹10,000 – making it the ideal choice for both everyday wear and meaningful gifting.

With over 75 retail stores and a growing presence across India, Candere is redefining lifestyle jewellery, offering designs that go beyond adornment to become true expressions of personal style.

21 May 2025 | India: It all starts with the blue jean—a Levi’s® original that changed the way the world dresses. Spotlighting one of the most iconic pieces of clothing that has transformed the fashion landscape, the Levi’s® Blue Jean Celebration is all about finding your perfect denim fit, with a wide range of styles designed for every body. From a unique back patch customisation to an innovative & interactive tool like the Levi’s® Fit Finder, the campaign is focused on making denim personal. It’s an invitation to discover jeans that feel made just for you – and to wear them your way.

From May 20 to 27, Levi’s® introduces a first-of-its-kind customisation experience: the chance to personalise the brand’s iconic back patch. A detail long associated with originality and craftsmanship, the patch becomes a platform for self-expression, featuring names or words that reflect what matters most to the wearer.

The celebration also puts a spotlight on Levi’s® expansive denim portfolio. With fits that range from relaxed and low-rise to sculpted, high-waisted, and contemporary wide-leg silhouettes, Levi’s® continues to meet evolving style preferences while staying rooted in its design heritage. Each piece offers an opportunity to experiment, layer, and build a personal aesthetic through denim.

To make the experience seamless, Levi’s® has launched The Fit Finder on Levi.in—a digital tool that helps shoppers find their ideal pair of jeans based on fit preferences, rise, stretch, and even footwear choices. It’s a guided way to take the guesswork out of shopping and a reminder that fit should be intuitive, not intimidating. It’s your denim matchmaker, asking all the right questions (rise, stretch, silhouette, even your go-to shoes) and pointing you to your ideal Levi’s® pair.  Whether you’re vibing with classic 501®s, leaning into baggy fits, rocking flared or bootcut styles, craving a high-rise skinny moment, or even loving a low-rise or tapered look, The Fit Finder makes sure your jeans not only fit your body but your personality too.

India | May 21, 2025: Today WhatsApp is launching ‘Not Even WhatsApp’, a global campaign to remind over 3 billion monthly users around the world how no one, not even WhatsApp, can see or hear your personal messages. “Not Even WhatsApp” is WhatsApp’s biggest marketing campaign to date and is a bold statement on privacy at a truly global scale.

The campaign kicks off today with a brand manifesto TV spot directed by Achowe, from Chalk and Cheese Films and was shot across locations in Delhi including around the banks of the Yamuna river, and Chandni Chowk. Viewers are taken inside WhatsApp’s point-of-view – on the other side of your phone screen – where no one, not even WhatsApp, can see your messages.

The TV spot brings the WhatsApp privacy promise to life by centering on the idea that even the most ordinary messages – voice notes to your mom, new looks in your selfies, long gossip sessions with friends, or late-night confessions – are deeply personal. Thanks to end-to-end encryption, they’re completely private too.

End-to-end encryption keeps your personal messages and calls between you and the person you’re communicating with. No one outside of the chat, not even WhatsApp, can read, listen to, or share them.

Vivian Odior, Head of WhatsApp Marketing, comments: “WhatsApp is the next best thing to an in-person conversation. This campaign brings to life our privacy promise that no one, not even WhatsApp can see or hear your personal messages in the most emotional and relatable way – all centered in the everyday moments we are all so familiar with.” 

“Not Even WhatsApp” global privacy campaign will include a series of activations over the coming months in India, US, UK, Brazil and Mexico. It will run across TV, online video, digital, (D)OOH, audio and WhatsApp. In India the campaign will go live across 16 Indian states, including Delhi, Maharashtra, Karnataka, among others.

The campaign is hot on the heels of the latest addition to WhatsApp’s multiple layers of privacy, “Advanced Chat Privacy.” This new setting, available in both chats and groups, helps prevent others from taking content outside of WhatsApp for when you may want extra privacy.

Advanced Chat Privacy builds on other useful tools that WhatsApp provides including Privacy Checkup that allows you to access step-by-step guidance to help strengthen the security of your account and customize your privacy settings all in one place.

Mumbai, 21 May 2025 : The much-anticipated SHRM Tech 2.0 2025 commenced today in Mumbai with a powerful opening that brought together some of the most influential voices in business, HR, and technology. Hosted by the SHRM India (Society for Human Resource Management), the event is set to shape the future of the workplace through high-impact discussions, innovation showcases, and leadership insights.

A powerful opening segment set the tone for the transformative event. In her welcome address, Achal Khanna, CEO – SHRM India, MENA & APAC, emphasized the need for a human-centred approach to digital transformation, and said, “SHRM Tech is not just a platform for conversations – it’s a launchpad for action. As we step into a future powered by AI and human ingenuity, we must focus on trust, purpose, and adaptability. Limitless possibilities unfold when people and technology come together to lead change. People influence the global growth, we influence the people”.  

Some of the keynote speakers like Zarin Daruwala, Former Cluster CEO – India & South Asia, Standard Chartered Bank, Richard Rekhy, Vice Chair, Grant Thornton Bharat & Former CEO, KPMG India, Dr. Praveer Sinha, CEO & Managing Director, The Tata Power Company delivered thought-provoking perspectives.

Day 1 at SHRM Tech 2.0 2025 featured a series of dynamic panel discussions that tackled some of the most pressing themes in the world of work. Experts delved into topics exploring AI’s impact on talent acquisition, from building high-intent pipelines with employer branding to enhancing hiring decisions through smart assessments. With agentic AI, culture personalization, and inclusive leadership beyond performative I&D, the focus remains human-centric. Ultimately, it’s about blending speed, ethics, and trust to empower delegates with actionable insights and tools to drive change in their organizations.

The vibrant Tech Expo and Start-Up Zone saw 90+ solution providers showcase next-gen HR technologies—ranging from AI-powered recruitment bots to immersive L&D platforms—drawing attention from CHROs, talent leaders, and investors.

Building on the momentum of an inspiring first day, Day 2 of SHRM Tech 2.0 2025 promises to deliver deeper insights and future-forward thinking. The day will feature a high-impact sessions by Andy Biladeau, Chief Transformation Officer, SHRM; Pranjal Sharma, Economic Analyst, Advisor & Author, The Next New; A. Balasubramanian, Managing Director & CEO, Aditya Birla Sun Life AMC; Puneet Chandok, President, Microsoft India & South Asia & several other illustrious names from industry. These experts will dive into pressing themes including data ethics, redefined leadership, and building adaptive, digitally resilient organizations. The thought-provoking sessions will herald a vibrant Workplace 2.0—where recognition, roles, and resilience evolve through AI, leadership, and culture in concert, not conflict.

With over 2,000+ delegates, 150+ speakers, and 100+ partners, SHRM Tech 2025 has set the stage for workplace transformation at scale.

New Delhi, May 21 (PTI): Dwarka Expressway in Gurugram has witnessed a five-fold jump in average housing prices in the past 14 years with rates soaring over Rs 18,000 per square feet on rising land cost and strong demand, according to PropEquity.

In a statement on May 20th, real estate data analytic firm PropEquity said, “The weighted average price of new launches rose from Rs 3,753 per sq ft in 2010 to Rs 6,238 per sq ft in 2015 to Rs 9,434 per sq ft in 2020 to Rs 18,668 per sq ft in 2024.”

The data showed that 42,816 units have been launched in Dwarka Expressway between 2010-2024. The number of units sold during this period stood at 41,899 units.

Samir Jasuja, Founder and CEO, PropEquity, said, “Between 2025 and 2030, over 18,000 units are expected to be launched and over 15,500 units are expected to be absorbed in Dwarka expressway, reinforcing sustained future demand.”

Prime Minister Narendra Modi last year inaugurated the 19-km of Gurugram stretch on Dwarka Expressway.

“Infrastructure developments like Yashobhoomi Covention Centre and upcoming Dwarka Golf Course in Sector 24 have boosted real estate. The redevelopment of Bijwasan railway station, located at the intersection of Dwarka Expressway and UER II, is likely to improve regional connectivity,” PropEquity said.

Commenting on the data, Pradeep Aggarwal, Founder & Chairman of Signature Global, said, “Dwarka Expressway has emerged as a key growth artery in the National Capital Region, catalyzing large-scale urban development and unlocking immense value across both residential and commercial real estate.”

Over the next five years, he expects a 40–60 per cent appreciation in property values, supported by sustained infrastructure push and a maturing ecosystem of retail, education, healthcare, and business hubs.

Ashok Kapur, Chairman, Krishna Group and Krisumi Corporation, said, “The jump in property prices is a reflection of the development that has taken shape over the years in and around Dwarka Expressway.”

Harinder Dhillon, National Sales Head of realty firm BPTP, said, “In the NCR region, the Dwarka Expressway continues to emerge as a bright spot, driven by sustained infrastructure development and growing end-user demand.”

Sunil Sisodiya, Founder & Chairman of Neworld Developers, said the Dwarka Expressway stands as a compelling example of how infrastructure, even when long delayed, can catalyse real estate transformation once operational.

“What began as a speculative corridor has evolved into a high-demand residential destination, driven by a blend of improved connectivity, growing social infrastructure, and maturing buyer expectations,” he said.

Gurugram-based property consulting firm InfraMantra Director & Co-Founder Garvit Tiwari said the Dwarka Expressway has emerged as the most sought-after micro-market in NCR with price growth nearly doubling in last five years.

Vijay Harsh Jha, founder and CEO of brokerage firm VS Realtors, said this micro-market has an appetite for more supply and the coming years could witness increased real estate activity.

By-Venkataraman D Vice President – Sales & Strategy Crayon Software Experts India

The rules of engagement in the business world are being rewritten. We are witnessing a profound shift from the age-old mantra of “one-time sale and done” to an era where continuous value delivery defines success. Customers no longer seek products; they seek experiences, solutions, and outcomes. They want flexibility, scalability, and above all, relationships with brands that grow with them.

Crayon Software Experts India

This is where subscription-based and Software-as-a-Service (SaaS) models come in – not merely as new pricing strategies, but as revolutionary frameworks that fundamentally transform how organizations sell, serve, and scale. Adopting these new models is not just about staying competitive, it’s about staying relevant in a future where loyalty is earned month by month, experience by experience.

From Ownership to Access: A New Customer Mindset

One of the most profound changes is the evolving customer mindset. In the past, owning a product or solution was equated with value. Today, customers prioritize access, flexibility, and outcomes over ownership. Subscription and SaaS models tap directly into this new philosophy – offering lower upfront costs, the ability to scale up or down based on need, and ongoing innovation without the burden of large capital investments.

Organizations that align their offerings to this shift are finding deeper customer engagement, higher retention rates, and, critically, more predictable revenue streams.

The Rise of Outcome-Based Selling

The subscription economy demands a reorientation of the sales approach from transactional selling to outcome-based selling. It’s no longer sufficient to highlight product features; sales teams must articulate the ongoing value and measurable outcomes their solutions will deliver.

This evolution pushes us to think beyond the initial sale. Renewals, expansions, and upselling are not afterthoughts, they are integral to the customer journey from day one. It means investing heavily in customer success initiatives and recalibrating incentive models to reward long-term customer satisfaction rather than short-term deal closures.

Data as the New Sales Compass

Another game-changer in subscription and SaaS models is the access to rich, real-time customer usage data. Armed with insights into how customers are interacting with a product, sales and success teams can proactively identify opportunities, pre-empt churn risks, and personalize the customer experience in ways that were previously unimaginable.

For sales leaders, this means adopting a more data-driven mindset where every conversation, offering, and strategy is backed by empirical insights rather than gut instinct alone.

Challenges and Opportunities Ahead

While the opportunities are immense, transitioning to subscription and SaaS models comes with its challenges. Businesses must rethink everything from product development to pricing strategies to billing infrastructure. Cash flow management during the transition phase from large upfront payments to smaller recurring revenues requires careful financial planning.

Equally important is cultural change. Sales teams accustomed to a “sell and move on” mindset must be retrained to think about lifetime value, customer advocacy, and continuous relationship building.

However, organizations that successfully navigate this transition stand to gain a competitive edge that is difficult to replicate. They build stronger relationships with customers, create more resilient revenue streams, and position themselves as trusted advisors rather than mere vendors.

A New Blueprint for Sustainable Growth

Looking ahead, the adoption of subscription-based and SaaS models is not just an evolution – it is a revolution. These models compel organizations to put customers at the center of their universe and build business systems that prioritize long-term value over short-term wins. In doing so, they unlock compounding advantages: richer data, deeper loyalty, and greater resilience in uncertain markets. It is critical to view this shift not merely as a response to market trends, but as a strategic blueprint for sustainable growth. By championing a culture that celebrates continuous value creation, outcome-driven partnerships, and relentless innovation, organizations can not only future-proof their business, but also define the future of the industry itself. The winners in this new era will not be those who sell the most, but those who serve the best, sustain the longest, and scale the smartest.

Mumbai : In a heartfelt tribute to its Founder and Permanent Trustee, Late Shri Kishor Mehta, on his 1st death anniversary, Lilavati Hospital and Research Centre, through its SEWA department, demonstrated its unwavering commitment to compassionate healthcare and social responsibility. The hospital successfully conducted a Free Artificial Limb Camp, offering renewed hope and mobility to 54 underprivileged individuals. Following a comprehensive screening on April 22, 2025, customized prosthetic aids — including Jaipur Foot, calipers, and other mobility devices were distributed on May 20, 2025. Further honoring Shri Mehta’s enduring vision and dedication to spirituality and community well-being, the hospital has also partnered with the Jain International Trade Organisation (JITO) under the Shraman Arogyam initiative to provide respectful and quality medical care to Jain monks

Shri Kishor Mehta conceptualized the hospital project and was instrumental in designing and implementing of the Lilavati Hospital under the guidance of his late father. Shri Kirtilal Mehta. Shri Kishor Mehta realizes his father’s dream, constructing Lilavati Hospital as a beacon of resilience and determination. Under his visionary leadership, Lilavati Hospital has soared to new heights, establishing itself as one of the premier healthcare institutions in India and across the globe. He had laid out further plans for expanding Lilavati Hospital, which are being implemented currently.

The camp was a life-changing initiative for amputees and polio-affected individuals from marginalized backgrounds who have long struggled with mobility challenges. The prosthetic devices were tailored to meet the unique needs of each beneficiary, helping them reclaim independence, dignity, and an improved quality of life.

Rajesh Mehta, Permanent Trustee, Lilavati Hospital & Research Centre Said, “Restoring someone’s ability to walk means far more than just physical recovery—it revitalizes their confidence, purpose, and sense of belonging in society. This camp is a reflection of our broader mission: to heal, uplift, and ensure that no one is ever forgotten. In honor of the late Shri Kishor Mehta, on the occasion of his first death anniversary, and in alignment with Smt. Charuben Mehta’s unwavering SEWA ethos—rooted in a deep commitment to both spiritual and community healthcare—we are proud to announce our partnership with the Jain International Trade Organisation (JITO). This collaboration is dedicated to providing Jain Monks with compassionate, respectful, and expert medical care, ensuring they receive the highest standard of treatment.”

Rajiv Mehta, Permanent Trustee, Lilavati Hospital & Research Centre added, “Mobility is more than movement; it’s the foundation of freedom and opportunity. This initiative reaffirms our commitment to making healthcare a fundamental right, empowering lives that have long been left in the margins.”

Prashant Mehta, Permanent Trustee, Lilavati Hospital & Research Centre Said “At Lilavati Hospital, we believe healthcare should be a catalyst for dignity and self-reliance. Watching individuals take their first independent steps is not just a medical success; it’s a profound human moment. That’s the true reward.”

The beneficiaries, many of whom were previously reliant on others for basic movement, expressed heartfelt gratitude. For them, this camp marked not just the return of physical mobility but also a renewed sense of confidence and independence. Through this initiative, Lilavati Hospital has reaffirmed its role as a leader in community health outreach, offering not just medical care but also humanity, hope, and healing.