Archives July 2025

Mumbai, 16th July 2025 – Mobileware Technologies, a leading provider of digital payment infrastructure, announces its rebranding to 86400, marking a significant evolution in the company’s identity and strategic direction.

The rebrand follows a 38.34% strategic investment by Zaggle, supporting the company’s strong market performance, trusted by over 100 financial institutions. While the leadership team, operations, and client commitments remain unchanged, this alliance is designed to support deeper innovation and sustainable scale.

The new name, 86400, represents the total number of seconds in a day, underlining the company’s commitment to enabling secure, real-time financial transactions at every moment. The brand transformation includes a refreshed logo and visual identity, reflecting 86400’s evolution into a full-stack digital payments infrastructure provider.  While the rebrand marks a shift in the company’s market identity, its registered legal entity will continue as Mobileware Technologies Pvt. Ltd.

“India’s digital payments landscape has changed dramatically over the last decade and we’ve been fortunate to contribute to that shift from the ground up,” said Satyajit Kanekar, Co-founder and CEO of 86400. “Today, the country processes over 13 billion UPI transactions a month, and behind that scale is a need for infrastructure that’s invisible but unshakeable. Our evolution into 86400 reflects this responsibility. As Mobileware Technologies, we built critical rails for banks and fintechs; as 86400, we’re deepening that role to support real-time, intelligent, and secure transaction ecosystems. This isn’t just a name change, it marks our intent to build infrastructure that can serve the next decade of India’s digital financial growth. Zaggle’s strategic investment brings added momentum at a time when reliability and resilience in fintech are more critical than ever.”

Amitabh Kanekar, Co-founder of 86400, added, “The name 86400 came from a simple thought. For us, it’s a reminder of the precision and consistency that financial systems demand. Whether it’s a bank, a fintech, or an end-user, there’s no room for lag or doubt. This rebrand is about making that mindset part of our identity. Quietly dependable, responsive, and designed for scale. It also reflects the kind of culture we’ve built internally, where we obsess over reliability and never take trust for granted. We may not always be visible to the end user, but the systems we power need to work perfectly, every single second. That’s the standard we hold ourselves to.”

Shark Tank India Season 5: Sharks Scouting for Their Next Big Investment at Farmley’s Indian Healthy Snacking Summit 2025

National, July 16, 2025: Farmley, a leading healthy snacking brand, is all set to provide a gateway to budding entrepreneurs by partnering with Shark Tank India. As part of this special arrangement, business owners attending the upcoming Indian Healthy Snacking Summit on Friday in New Delhi’s Bharat Mandapam can grab the golden opportunity to be part of the show by recording their business pitches at the dedicated Shark Tank booth to be set up there.

Since its debut in 2021, Shark Tank India has been instrumental in spotlighting innovative business ideas and connecting them with strategic investments and expert mentorship. As the show gears up for its 5th anniversary this year, the sharks are on the lookout for innovative business ideas at the Indian Healthy Snacking Summit 2025. Pitches recorded at the Shark Tank booth will serve as audition tapes and be forwarded to the show’s production team in Mumbai for evaluation.

Selected entrepreneurs will earn the coveted opportunity to present their pitches on the main Shark Tank India show, potentially securing investments from the panel of seasoned business sharks.

Talking about the initiative, Akash Sharma, co-founder of Farmley, said: “Every successful entrepreneur’s journey begins with a single opportunity to be heard. This on-ground audition format is revolutionizing how we discover and nurture talent, giving founders the chance to showcase their vision in a more personal, accessible setting. It’s not just about pitching – it’s about empowering the next generation of business leaders.”

The Indian Healthy Snacking Summit, in its 2nd edition, expects over 1,500 attendees and 50+ speakers, including Revant Himatsingka aka FoodPharmer, Amitesh Jha, CEO, Swiggy Instamart, Arjun Vaidya, Founder, Dr. Vaidya’s and V3 Ventures, investors, senior leaders from the retail, FMCG, and quick commerce sectors, as well as representatives from Amazon, Blinkit, Zepto, Meesho, etc. These speakers will participate in various panel discussions, offering insights into investment trends, the future of food distribution, and emerging health-conscious consumption patterns.

Commenting on the partnership, Vignesh Murali, Sr. Vice-president and Head – Brand, Marketing & Corporate Communications, Equitas Small Finance Bank, said, “At Equitas SFB, we are constantly evolving and looking for fresh, collaborative approaches to strengthen our brand narrative. In PRHUB, we saw a partner that understood our aspirations and demonstrated strategic thinking aligned with our future communication needs.“

Xavier Prabhu, Founder & MD, PRHUB, added, “ We are truly delighted to partner Equitas SFB team during a pivotal period in their journey. Under Vignesh’s leadership, they have built a formidable team and capability in all aspects of branding and communication. Look forward to the opportunity to work with them to build a tuned narrative and successfully support some of their major milestones coming up in the year ahead.”

Quarterly Highlights of Standalone Financials:

Commenting on the results and performance, Mr. Anurag Choudhary, CMD & CEO of Himadri Speciality Chemical Ltd said: “We are pleased to report our highest-ever quarterly EBITDA and PAT, underscoring a strong, resilient and sustainable financial performance. For the quarter, EBITDA stood at Rs. 234 Crores while Profit After Tax (PAT) came in at Rs. 183 Crores. This significant growth in profitability was driven by our continued focus on high-value speciality products, operation efficiencies leading to improvement in yields and strengthening of our waste heat recovery systems. While our topline was marginally impacted by the correction in raw material prices, the quarter was marked by notable progress across strategic and operational fronts.

We commenced operations at Birla Tyres and simultaneously unveiled its new brand identity—including a modernized logo and a redesigned corporate website. This rebranding initiative is part of a broader transformation to reposition Birla Tyres as a high- performance, future-ready brand on the global stage. In the coming months, the brand will roll out an integrated marketing campaign across digital, television, print, and outdoor platforms to enhance brand recall and deepen engagement with both new-age and long- standing customers.

This quarter also marked a significant step forward in our vision to become a global leaders in clean-tech and energy materials. We entered into an exclusive technology licensing agreement with Sicona, an Australian next-generation battery materials company. This partnership allows Himadri to localize and commercialize Sicona’s proprietary SiCx® silicon-carbon anode technology in India. SiCx® has shown the potential to boost battery energy density by up to 20% and improve charging speed by 40%—a breakthrough for lithium-ion battery performance, especially in electric vehicles and energy storage systems.

Further advancing our strategic roadmap, we invested USD 4.43 million to acquire a 16.24% equity stake in International Battery Company (IBC), a U.S. headquartered technology developer and manufacturer of chemistry-agnostic prismatic Lithium-ion cells. This collaboration provides us with access to IBC’s established manufacturing infrastructure in South Korea and its upcoming Gigafactory in Bengaluru, slated to commence operations by Q4 FY26. This is a significant milestone for Himadri, marking the start of the commercial deployment of our LFP Cathode active and anode materials, while enabling access to IBC’s expanding customer base across the U.S., India, and East Asia.

Our performance this quarter reaffirms the strength of Himadri’s foundation and the clarity of our strategic direction. As we scale investments in battery materials, deepen global partnerships, and pursue innovation with sustainability at its core, we remain confident in our ability to generate long-term value for all stakeholders.”

Mumbai, July 16, 2025 – Cipla Health, a leading player in the wellness category, announced the launch of Astaberry, its beauty and personal care brand’s latest campaign – ‘Get the Rich Look’. Rich look stands for the rich texture of skin that glows naturally without the use of any make up or filters thereby boosting confidence in everyday situations.

Rooted in nature and designed for the women of Bharat, the campaign celebrates radiant, healthy skin that shines naturally, empowering women to step forward with confidence in every walk of life. Drawing inspiration from real stories shared by our consumers, the film highlights how Astaberry’s simple, effective skincare solutions can help women achieve a naturally radiant ‘Rich Look’.

The film charmingly highlights relatable scenarios with a light-hearted and authentic tone where a subtle beauty upgrade transforms how the world perceives a woman, whether it’s meeting someone new, preparing for an important occasion, or stepping into a professional setting.

Commenting on the campaign, Mr. Shivam Puri, MD & CEO, Cipla Health Ltd. said, “At Cipla Health, we are committed to bringing solutions that are effective, accessible, and seamlessly fit into the lives of our consumers. This campaign is deeply rooted in real consumer insights and offers a refreshing take on the quiet confidence that naturally radiant skin brings. Astaberry has always stood for nature-powered skincare that is reliable, affordable, and designed for all skin types. As the beauty and personal care market expands rapidly, especially beyond metros, this film reinforces our commitment to offering trusted solutions that meet the evolving aspirations of women across India.”

Astaberry*, with a legacy of over 16 years, offers a comprehensive skincare portfolio across more than 10 categories and 250+ products. From hair removal creams and face washes to serums, sun protection, and facial kits, each product is infused with nature-based ingredients like papaya, red grapes, strawberry, licorice, mulberry, and rose. The formulations are thoughtfully crafted for all skin types, offering affordable and effective skincare that aligns with the needs of today’s aspirational consumers.

July 16, 2025: As AI continues to revolutionize how we live, work, and connect, consumers are looking beyond innovation—they want intelligence that adds real value. From smart TVs and projectors to wearables and home appliances, today’s leading tech brands are using AI to create experiences that are more personalized, efficient, and intuitive.

In celebration of AI Appreciation Day, we hear from top brands across the tech, lifestyle, and IT sectors as they share how AI is shaping their products and what today’s consumers truly expect from smart technology.

Rajeev Singh, Managing Director, BenQ India and South Asia

“As we celebrate AI Appreciation Day, it’s clear that people expect more from smart brands than just automated features – they’re seeking technology that understands, adapts, and truly adds value to their daily lives. In India, we’re witnessing a remarkable evolution: consumers are moving past surface-level AI toward solutions that address authentic challenges and drive meaningful improvements.

At BenQ, our philosophy is rooted in purposeful AI integration. Whether it’s our projectors adjusting brightness and color dynamically for the perfect cinematic experience, or gaming monitors using AI to highlight critical details without overwhelming the user, our systems are designed to operate seamlessly in the background. The goal is not to replace human input, but to amplify it, helping users unlock creativity and productivity effortlessly.

For us, AI must remain an invisible yet empowering companion – constantly learning from user preferences and environmental cues, so that every interaction is more personal, intuitive, and valuable. That’s the real promise of AI: making technology feel like an extension of self, enhancing both the everyday and the extraordinary.”

Pankaj Rana, CEO of Hisense India

“On AI Appreciation Day, we’re reminded that the true power of artificial intelligence lies not in complexity, but in its ability to intuitively simplify our lives. At Hisense India, we believe AI should quietly adapt to people – not the other way around. Our focus is on creating experiences that feel effortless and personalized, with intelligent systems that learn individual preferences to recommend content and adapt to users’ needs.

We’ve extended this philosophy beyond entertainment with features that analyze usage habits to make everyday living more efficient and sustainable. For us, AI isn’t about flashy features—it’s about thoughtful innovation that respects your time and enhances your lifestyle from behind the scenes. We’re not just making smart devices; we’re crafting experiences that are smart about you.”

Ravi Agarwal, Founder and Managing Director of Cellecor Gadgets Limited

“On AI Appreciation Day, we celebrate the shift from conventional smart features to intuitive experiences that truly resonate with people. At Cellecor, we believe AI should be seamless, intelligent, and rooted in real-world utility. For our consumers across Bharat, AI isn’t about complexity it’s about making life simpler, smarter, and more connected. Whether it’s AI-powered call clarity, adaptive battery optimization, or contextual suggestions, we’re designing technology that responds to individual habits and preferences. Smart brands must do more than automate; they must understand. Our vision is to deliver meaningful innovation that empowers every user quietly working in the background to elevate everyday living without overwhelming it.”

CP Khandelwal, CEO PR Innovations and Brand Custodian, Amazfit India

“As technology becomes more personal, accuracy in AI is no longer a luxury it’s a necessity. AI is evolving from a mere convenience tool into a trusted wellness companion. On AI Appreciation Day, it’s evident that people expect more from smart brands they seek intelligence that adapts to their lifestyle and delivers meaningful, actionable insights. In the realm of health and fitness, AI plays a vital role in decoding bio-data, tracking stress, and guiding personalized routines for proactive well-being.

At Amazfit India, we witness this shift daily. Our AI-driven insights are made possible by our cutting-edge hardware and advanced biosensors, which ensure a high degree of precision in data capture. This synergy between intelligent software and robust hardware makes Amazfit a reliable partner in health, delivering accurate and personalized wellness guidance. Smart technology should inspire, not intrude quietly empowering individuals to live more mindfully, consciously, and efficiently. That’s the true promise of AI: making wellness smarter, simpler, and more intuitive.”

Srividya Kannan, Founder and CEO, Avaali Solutions

“On AI Appreciation Day, we celebrate the transformative power of AI in reshaping enterprise operations. At Avaali, we’ve witnessed how AI-driven digital solutions across functions like Source-to-Pay, Accounts Payable, HR, and Finance are revolutionizing the way businesses operate—automating repetitive tasks, minimizing errors, and enabling faster, smarter decision-making.

Beyond efficiency, AI is driving cost optimization and margin improvements, delivering a tangible competitive edge. As AI continues to advance, integrating it into expense-line automation has shifted from being a choice to a strategic necessity for enterprises aiming to scale with agility and precision. Yet, the cornerstone of this transformation is clean, high-quality, and well-classified content, with an unwavering commitment to protecting sensitive data. As we embrace the future of AI, let’s prioritize responsible data management to ensure innovation thrives alongside integrity.”

Ankush Guglani, Founder, Auric Lifestyle

“On AI Appreciation Day, we’re reminded that people don’t just want smart brands—they want brands that use intelligence empathetically. Today, AI is expected to go beyond automation, offering personalization, intuition, and real value. At Auric Lifestyle, we believe AI should act as an invisible guide—quietly enhancing well-being, understanding individual routines, and simplifying everyday choices. In the end, technology is just a tool—what truly scales is trust, relevance, and the ability to help people live better, consciously and effortlessly.”

National, 16 July 2025: Awfis, India’s largest and first publicly listed workspace solutions company, has announced its partnership with global management consulting firm Zinnov for the upcoming 18^th edition of Zinnov Confluence 2025. The event brings together the brightest minds shaping the future of Global Capability Centres (GCCs), a sector where Awfis has emerged as a leading enabler of workspace innovation.

Through this collaboration, Awfis is reaffirming its commitment to supporting global organisations as they establish and scale their capability centres in India. The company’s deep understanding of the GCC ecosystem, spanning workspace design, execution, and management, has positioned it as the preferred partner for top global players across industries.

Its premium offering, Elite by Awfis, is specifically tailored for GCCs seeking world-class infrastructure, design, and service, offering an uber-luxury workspace experience. Today, over 60% of Awfis’ client base comprises GCCs, large corporates, and multinational firms. Most recently, it onboarded new GCC clients, including Zinnov, Meltwater, and ABC Fitness, at its flagship centres in Hyderabad, further strengthening its position as a trusted workspace partner for global enterprises.

“Zinnov Confluence brings together the visionaries driving the evolution of GCCs worldwide,” said Amit Ramani, CMD, Awfis Space Solutions Ltd. “We have witnessed a shift from fixed real estate commitments to outcome-driven workspace strategies. GCCs need the flexibility to scale teams rapidly, access specialized talent pools, and create collaborative environments that span multiple locations. This partnership with Zinnov reflects our understanding that workspace providers must evolve to become strategic enablers of business transformation, not just space providers.”

Zinnov’s award-winning GCC advisory has helped over 195 global enterprises build, scale, and transform their capability centres, with a sharp focus on unlocking business value. By enabling GCCs to evolve from execution hubs to strategic value creators, Zinnov has been at the forefront of reimagining global operating models. The partnership with Awfis at Confluence 2025 reflects this shared vision — to empower organizations with agile, innovation-led work environments that amplify talent, accelerate outcomes, and drive sustained enterprise growth.

“Zinnov Confluence is a platform where global leaders come together to reimagine the future of GCCs. This year, as we spotlight the next wave of technology and operating models, one theme is unmistakable: traditional playbooks no longer applies”, added Nitika Goel, Managing Partner and CMO, Zinnov. “At the heart of every GCC is talent, and the need for agility, including how and where teams work, has never been stronger. Workspaces are no longer just physical assets; they are strategic tools that merge psychology, design, and innovation to fuel collaboration and accelerate outcomes. Awfis understands this deeply.”

As the GCC sector is projected to grow from $46 billion today to over $85 billion by 2030, Awfis is scaling its premium workspace offerings across metro cities, including Hyderabad, Bengaluru, Pune, Mumbai, and Delhi, to meet the surge in demand from global enterprises. Backed by a diverse portfolio spanning Awfis, Awfis Gold, and Elite by Awfis, the company is well-positioned to cater to the distinct needs of Global Capability Centres at every stage of their India journey.

Mr Siva Balakrishnan, Founder & CEO of Vserve

”On AI Appreciation Day 2025, we celebrate AI’s power to transform education while safeguarding human agency. AI should elevate educators’ creativity and judgment, not replace them. By blending smart automation with empathetic teaching, we can use AI to scale learning without diminishing our human essence. Our goal must be to empower people to direct technology, ensuring classrooms where technology amplifies human insight and values.”

Mr Praveen Joshi, MD and a Founding Member of RSK Business Solutions Pvt Ltd

“In an age where AI transforms education and automation becomes pervasive, safeguarding human agency is vital. Technology must support, not supplant our ability to choose, create, and connect. As machines reshape learning, it is up to us to ensure they amplify our humanity rather than diminish it, keeping compassion, creativity, and ethical judgement at the forefront.”

Kinnari Thakker, Co-founder & CXO, MyFi

“AI represents a transformative shift from mere access to true empowerment. At MyFi we have seen how AI creates a safe and welcoming space where first-time earners feel confident to ask silly questions, explore their portfolios and make informed decisions. By simplifying jargon and offering guidance without judgment it helps users focus on what matters to them. Its strength lies in nurturing confidence and clarity at every step. Today we celebrate an intelligence that meets people where they are, aligns with their interest and helps them take action with purpose.”

Kiran Nambiar, Partner at Tifin India

“At TIFIN India we see AI as a force that can unlock collective progress. When thoughtfully applied it brings clarity to complexity and transforms data into decisions that serve not just individuals but communities. It helps scale empathy and aligns intent with impact. As we build for a more financially smart society, AI enables us to move with purpose and precision. So let’s celebrate its potential to drive meaningful and measurable change across society.”

Madhav Krishna, Founder & CEO of Vahan.ai

“At Vahan.ai, we believe AI should remove barriers, not reinforce them. As India’s largest recruitment platform for blue-collar workers, our vision is to democratise job access through intelligent, inclusive technology. By enabling job discovery through a simple phone call without apps or internet, we’re using AI to employ over 40,000 people every month and make growth opportunities truly accessible. We’re now building advanced AI capabilities to support regional languages, enabling deeper access across Tier 2 and Tier 3 markets. For us, AI means Accessibility and Inclusivity in action.”

Divye Agarwal, Co-founder, BingeLabs

“AI has become one of the greatest equalisers of our time. Today, a creator sitting in a tier-3 city has the same tools, reach, and creative firepower as someone in a metro. From generating content in local languages to pushing it in culturally relevant ways, AI is breaking down barriers that once felt immovable. At Binge Labs, we see this not just as a technological shift, but as a social one; where access, expression, and opportunity are finally becoming truly democratic.”

Mr. Kapil Mahajan, Global Chief Information & Technology Officer – IT, Allcargo Logistics

”’As digital transformation is gaining momentum, AI is emerging as the strategic backbone that builds critical linkages and optimizes complex, multi-modal supply chains. The era of reactive supply chains has run its course. AI is now driving a fundamental shift not just from reactive to predictive, but increasingly toward prescriptive logistics, where decisions can be made autonomously, in real time. In fact, synchronising air, sea, rail, and road transport will require more than just automation, it demands intelligent systems that can analyse vast data sets, anticipate disruptions, and recommend the most efficient action plans across modes.

However, building this kind of operational intelligence requires more than just technology. It calls for robust digital infrastructure, a disciplined approach to data governance, and AI models trained specifically for logistics models that understand nuances like port congestion, seasonal demand surges, or last-mile delays. And when dealing with sensitive cargo like pharmaceuticals or defence materials, the need for explainable, auditable AI frameworks becomes even more crucial. AI adoption enhances transparency, trust, and traceability.

At a broader scale, the convergence of AI, IoT, and automation platforms perfectly complements infrastructure development initiatives like PM Gati Shakti, paving the way for building a logistics network that is resilient, sustainable, and future-facing.

As we look ahead, the industry’s ability to scale AI responsibly will define the service delivery capacity and capability of global supply chain in terms of speed, efficiency and resilience.”

Torrent Pharmaceuticals Posts Strong Revenue Growth; Sets the Stage for Accelerated Global Expansion and Margin Upside

July 16, 2025: Torrent Pharmaceuticals Ltd. (TRP) has reported a robust 7.3% year-on-year (YoY) revenue growth, propelled by a 12.5% surge in its branded business, with sustained momentum in the domestic market continuing to serve as the cornerstone of its performance. The company remains confident in delivering a 12% revenue CAGR over FY25–28, supported by ongoing field force expansion, new product launches, and the growing contribution from Curatio.

Domestic Business: Driving Double-Digit Growth Leadership

TRP’s domestic franchise continues to outperform the Indian Pharmaceutical Market (IPM) in both volume and value growth. The company recently expanded its medical representative (MR) strength to 6,400, with plans to scale this further to 6,800–6,900 by FY26-end. Growth remains broad-based across key chronic therapies—Cardiac, Anti-Diabetic, GI, CNS, and Dermatology—complemented by the momentum of Curatio, which delivered 19% YoY growth in FY25.

With an aggressive focus on clinically differentiated launches, increased productivity, and in-licensing deals, Torrent expects to maintain 12% domestic CAGR over FY25–28, reinforcing its leadership in high-value therapy areas and its rising footprint in consumer health.

US Business: Poised for Strategic Inflection

Following a subdued FY25, Torrent’s US operations are set for a meaningful recovery from FY26 onwards. The company now has USFDA-cleared manufacturing facilities at Indrad and Pithampur, enabling 7–8 new launches annually. The dedicated oncology facility and a deepening pipeline in complex generics and high-value, hard-to-make products position the company well for long-term growth. Torrent targets breakeven in the US business by FY26, laying the foundation for top-line acceleration and improved profitability.

Brazil: Growth Recovery on Track

Despite temporary headwinds in FY25 due to BRL depreciation and channel destocking, Torrent remains the No. 1 Indian pharma company in Brazil. With the easing of pricing pressures and stabilization of the BRL, growth is expected to resume from FY26. A robust product portfolio in CNS, Cardio, and Diabetes, investments in local manufacturing, and enhanced digital engagement tools will support the return to double-digit growth in the region.

Margin Outlook: Positioned for Expansion

Torrent sustained EBITDA margins of 33% in FY25, despite currency and regional challenges. Looking ahead, margins are projected to improve by 300 bps to 35–36% over FY26–28E, driven by:

• Improved PCPM (Per Capita Productivity per MR) in India
• Currency normalization and inventory stabilization in Brazil
• Product mix shift towards complex generics and differentiated launches
• Operating leverage from US business breakeven

Torrent continues to invest in technology-led efficiencies, cost optimization, and scalable growth platforms, reinforcing its position as a high-margin, innovation-driven pharmaceutical leader.

July 16th, 2025: itel expands its wearables portfolio in the Alpha series by introducing two new smartwatches, Alpha Edge and Alpha Style that bring together rugged durability, flair, and everyday wellness in one wrist‑friendly package. Built for the rough and the refined alike, the duo carries tough housings, sealed gaskets, and snug fit straps that keep out dust and water. Both Alpha Edge and Alpha Style smartwatches are equipped with an IP68 rating, letting users shower, swim, or trek through rugged environments without worry. Alpha Style sports an attractive cat eye design with a 1.43” AMOLED display. Both watches boast a snap on protective case that can be added or removed in seconds, giving wearers a choice between a sleek everyday finish and a more rugged, adventure‑ready cover – effectively giving two looks in one watch, a first of its kind feature in the Indian smartwatch industry.

Speaking about the launch, Mr. Arijeet Talapatra, CEO of itel India said, “With the introduction of Alpha Edge and Alpha Style, our goal is to ensure that consumers don’t have to choose between durability and design. We designed these smartwatches to be tough for everyday life, yet stylish enough for any occasion. With the demand for rugged and reliable smart gadgets rising in India, itel is committed to shaping the future with innovation that combines uncompromising durability with thoughtful design – enhancing everyday life in ways that truly matter. That’s what itel stands for – making innovation more stylish, more durable and more accessible.”

Alpha Edge – bigger, brighter, tougher

Alpha Edge sports a 2.0‑inch display that has a brightness of 500 nits, keeping information readable even under harsh sun . Bluetooth calling, message alerts, and over 100+ sports modes and 150 watch faces sit alongside continuous heart‑rate, SpO₂, and sleep tracking.

Alpha Style – crystal‑clear elegance

For users who favour a classic round profile, the Alpha Style offers a 1.43‑inch AMOLED display with a sharp 466 × 466 resolution and up to 700 nits brightness, delivering vivid colour and an always‑on option without draining the battery . A single‑chip Bluetooth 5.3 solution streamlines calling, shrinks the footprint, and extends battery endurance . Health and fitness features mirror those on Alpha Edge, backed by 100+ sports modes and 150 watch faces .

Across both models, users can control music, play built‑in games, and access stopwatch, calculator, weather, and find‑my‑phone functions straight from the wrist . Each watch arrives in premium packaging and is covered by a one‑year warranty. The Alpha Edge is available in attractive colours of Lurex Black and Midnight Blue while the Alpha Style is available in eye-catching colours of Lurex Black, Midnight Blue, Rose Gold and Champagne Gold.