Archives 2025

Surya Roshni Elevates Parul Phadke as Head of Marketing & Advertising for Lighting & Consumer Durables; Steering Next Phase of Growth

India, India, 07th November, 2025: Surya Roshni, one of the most trusted and respected brands in Lighting, Fans, Home Appliances, Steel, and PVC pipes, proudly announces the elevation of Parul Phadke as the new Head of Marketing & Advertising for its Lighting & Consumer Durables business. Parul brings a dynamic vision rooted in her dual postgraduate degrees in Marketing, along with the MBA and a recent certification in Digital Marketing from MICA, to strengthen Surya Roshni’s brand leadership across India.

Parul Phadke, a highly skilled marketing professional with extensive experience in brand management, corporate communication, public relations, and event management, has been with Surya Roshni as AGM – Marketing Communication prior to this promotion. In her new role, she will lead the marketing and advertising functions, focusing on innovative campaigns that resonate with Surya Roshni’s diverse customer base and strengthen its market leadership

In addition to her core marketing responsibilities, Ms. Phadke has been instrumental in leading Surya Roshni’s digital marketing transformation, building a robust online presence through data-driven insights, social media strategy, and digital advertising. Her integrated approach to traditional and digital media has significantly amplified the brand’s engagement and visibility among diverse consumer segments.

This elevation reflects Surya Roshni’s continued focus on strategic leadership and innovation as it embarks on its next phase of growth.

India Champions a Borderless Digital Trade Future at 2nd Asia-Pacific E-commerce Policy Summit

New Delhi, 07th November, 2025: The 2nd Asia-Pacific E-commerce Policy Summit concluded in New Delhi yesterday, focusing on shaping the region’s digital trade and e-commerce agenda. Organised by the Indian Council for Research on International Economic Relations (ICRIER) and the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), with support from the Startup India, Department for Promotion of Industry and Internal Trade (DPIIT), Government of India, the two-day summit brought together policymakers, business leaders, and experts from across the Asia-Pacific region to strengthen collaboration for inclusive, paperless, and sustainable cross-border commerce. MSL, Amazon and the Express Industry Council of India joined as Knowledge Partners.

Building on the success of its inaugural edition in 2024, the Summit has emerged as a premier platform for advancing policy dialogue on digital trade, paperless commerce, and MSME integration into global value chains, reinforcing India’s role in fostering inclusive and technology-driven growth across the region.

Dr. Sasmit Patra, Member of Parliament, Rajya Sabha, in his keynote address, said, “E-commerce must become a two-way street, connecting India’s villages to global markets. Its true power lies in enabling livelihoods, empowering women, and ensuring inclusion through interoperability and innovation. Democratizing FinTech and data governance will be key to building an equitable digital trade ecosystem.”

He also highlighted that policy should make it easier for MSMEs to start exporting through innovative models such as allowing intermediaries to hold inventories on behalf of MSMEs for exports

Ms. Caralyn Khongwar Deshmukh, Additional Secretary, Department of Social Justice and Empowerment, Government of India, in her special address, stated, “E-commerce platforms have become vital gateways to sustainable livelihoods. By removing layers of intermediaries and geographical barriers, digital marketplaces empower sellers to reach customers directly, set competitive prices, and retain a greater share of income.”

Dr. Shekhar Aiyar, Director & CE, ICRIER, in his welcome address, stated, “The Asia-Pacific E-Commerce Policy Summit is a timely opportunity to bring together policymakers, industry leaders, and experts to shape the future of digital trade in our region. As the APAC economy continues to drive global growth, our focus must be on making this progress inclusive, empowering women, MSMEs, and marginalised communities to participate fully in digital and cross-border trade. I look forward to two days of meaningful dialogue that will help build a more resilient and digitally empowered trade ecosystem.”

Mr. Pramod Bhasin, Chairman, ICRIER, during his address said, “As India advances toward its vision of Viksit Bharat@2047, trade, technology, and skills will shape the next phase of our growth story. The Asia-Pacific region must work together to achieve the Sustainable Development Goals, particularly SDG 17, which calls for stronger partnerships across nations. The Second Asia-Pacific E-Commerce Policy Summit is an opportunity to build these partnerships, foster trust in digital trade, and create pathways for inclusive growth. With India emerging as one of the fastest-growing e-commerce markets, collaboration across governments and businesses will be key to driving innovation, enabling MSMEs, and empowering women to participate fully in global trade.”

The Summit included participation from senior policymakers and representatives from the region like H.E. Mrs. Chea Ratha (Secretary, Royal Government of Cambodia) and H.E. Mr. Nicholas McCaffrey (Charge De Affairs, Australian High Commission, India) and Dr. Yann Duval (Chief, Trade Policy and Facilitation Section, UNESCAP) and thought leaders across the region who discussed strategies to boost cross-border e-commerce, enhance digital inclusion, and strengthen resilient trade networks. The discussions focused on deepening cooperation between public and private sectors to drive MSME participation and align the region’s digital economy with the United Nations Sustainable Development Goals (SDGs). MSME representatives also shared how platforms like Amazon through Global Selling program are enabling Indian entrepreneurs and small business to cater to international customers through the use of technology.

Two landmark publications were launched during the summit:

• ICRIER–RIS Joint Study Report, ‘India and the Framework Agreement on Cross-Border Paperless Trade in Asia and the Pacific (CPTA): State of Play and Way Forward’, authored by Dr. Arpita Mukherjee, Professor, Indian Council for Research on International Economic Relations (ICRIER), Dr. Prabir De is Professor, Research and Information System for Developing Countries (RIS), Mr Tahseen Ahmad Khan, Member, Advisory Committee, UNNExT and
• Preview of Amazon Global Selling’s Exports Digest 2025, spotlighting the rapidly growing contribution of Indian MSMEs to global e-commerce exports.

Mr. Srinidhi Kalvapudi, Head of India Global Selling, Amazon India, said: “India’s export strengths and manufacturing hubs—from established clusters in Gujarat and Tamil Nadu to emerging centers in smaller towns—are helping Indian brands and MSMEs reach customers worldwide. Between 2015 and 2025, Amazon has enabled over $20 billion in cumulative e-commerce exports from India, and we’re now aiming for $80 billion by 2030. Global demand for ‘Made in India’ products is growing fast across categories like health and personal care, home décor, apparel, and toys. At the Asia-Pacific E-commerce Policy Summit, we’re collaborating with policymakers and industry leaders to strengthen India’s export ecosystem by simplifying global selling and expanding reach beyond metros.” 

Over two days, the Summit featured seven thematic sessions and high-level policy dialogues, addressing the most critical dimensions of the region’s digital trade transformation:

• High-Level Policy Dialogue on “Digital Empowerment of Women: Connecting Them to Regional and Global Value Chains” hosted by UNESCAP, featuring ministers and senior officials from Bhutan, India, Nepal and Sri Lanka.
• Panel on Enabling Seller Growth in APAC’s E-commerce Ecosystem, exploring logistics innovation, digital literacy, and MSME access to cross-border markets, with participation from Amazon, the Australian High Commission, Cambodia and India’s Ministry of Textiles.
• Panel on Unlocking Investment Opportunities in Technology and Trade, focusing on AI, blockchain, and digital infrastructure financing, with experts from the Ministry of External Affairs, Govt. of India and the Korea Trade Network (KTNET).
• Panel on Cross-Border Paperless Trade featuring the release of the ICRIER–RIS CPTA Report, outlining frameworks for seamless regional trade integration.
• Plenary on Collaborating for Growth: Enabling Women Empowerment, highlighting inclusive frameworks for women entrepreneurs across APAC.
• Panel on Building Consumer Trust Through Secure Cross-Border Payments led by experts from India, South Korea and Thailand and UN.
• Panel on AI Regulation and Its Impact on Digital Trade featuring voices from Amazon, the World Bank, and Northeastern University, USA.

Dignitaries from more than 12 countries, including Australia, Bhutan, Cambodia, Nepal, Sri Lanka, Thailand and Vietnam, participated in the Summit alongside senior Indian government representatives from the Ministry of Textiles, Central Board of Indirect Taxes and Customs (CBIC), and NITI Aayog.

The Summit was designed to promote actionable cooperation between governments, international organisations, and industry stakeholders to accelerate digital trade integration in Asia-Pacific. It also sought to create frameworks that make trade more efficient, transparent, and inclusive positioning India as a key bridge for digital connectivity across the region.

Singer Songwriter, Aditya Rikhari’s ‘Sahiba’ Becomes Longest-Running Non-Film Trending on Spotify Charts 2025

Mumbai, 07th November, 2025: Independent singer-songwriter Aditya Rikhari’s soulful track ‘Sahiba’ has made history by becoming the longest-running non-film song trending on Spotify India charts. Released in 2023, the song’s rise to the top has been steady and organic, fueled entirely by listeners’ love and word-of-mouth, staying unbeaten for over 11 weeks in 2025 alone.

In an environment where attention spans are short and trends often move fast, Sahiba stands out for its staying power. Listeners continue to return to the track for its understated production, intimate lyricism, and the emotional clarity that has become synonymous with Aditya’s songwriting. The song’s rise reflects a broader shift in audience preference toward independent voices crafting unfiltered, relatable narratives.

Aditya, who began sharing his music from his home studio, has now emerged as one of the most streamed independent artists in the Indian pop landscape. His evolution has been further recognized with his recent role as the youngest mentor on Amazon MX Player’s IPOPSTAR, where he is guiding emerging talent navigating a rapidly evolving music ecosystem. His presence on the show signals a generational transition, artists shaping culture not only through their music, but also through mentorship and community-building.

The sustained success of Sahiba underscores a significant moment for India’s independent music movement, demonstrating how digital platforms continue to redefine discovery and reshape the trajectory of non-film artists. For many listeners, the track is not simply a song, but a shared emotional experience, one that has grown organically, without high-budget campaigns or film tie-ins.

As independent music continues to influence mainstream listening habits, Sahiba serves as a case study in how authenticity and emotional resonance can transcend conventional release cycles, and how audiences today are willing to champion work that feels personal and thoughtfully crafted.

“We take pride in the fact that our students are not only advancing in technology but are also driven by innovation and social responsibility. Dr. Kalam envisioned young Indian scientists shaping the nation’s future, and our students have taken a significant step in that direction.”

An Evening of Timeless Splendour: The Birla Family Hosts a Private Soirée with Galeries Lafayette

India, 7th November, 2025: Hosted by Mr. Kumar Mangalam Birla, Mrs. Neerja Birla, Ananya Birla, and Aryaman Birla, the soirée brought together India’s leading names from cinema, fashion, and the industry for an unforgettable evening of conversation, culture, and couture.

Guests embarked on a floor-by-floor journey that unfolded like a Paris-to-Mumbai story, each space designed to captivate and immerse.

Vivekanand Education Society’s Institute of Management Studies & Research (VESIM) Chembur Holds Blood Donation Drive in Association with Rotary Club of Chembur and Sion Hospital Blood Bank

MUMBAI, 07th November, 2025:  Vivekanand Education Society’s Institute of Management Studies & Research (VESIM) successfully organized a Blood Donation Drive in collaboration with the Rotary Club of Chembur and the Sion Hospital Blood Bank, reinforcing the institution’s commitment to community service and healthcare support. 20000+ml of blood was collected from 40+ donors.

The initiative brought together students, faculty and staff from the colleges as well as community members to contribute to the critical need for blood supplies in Mumbai’s healthcare system. The drive was conducted following all medical protocols and safety standards, with medical professionals from Sion Hospital overseeing the donation process.

“We are proud to partner with the Rotary Club of Chembur and the Sion Hospital Blood Bank for this vital community service initiative. This blood donation drive reflects our institution’s core values of social responsibility and community welfare. Every unit of blood donated today has the potential to save three lives, making this truly a life-giving endeavour,” said Vijay T Raisinghani, Director, Vivekanand Education Society’s Institute of Management Studies & Research (VESIM).

The blood donation drive aligns with VESIM ongoing commitment to social causes and community outreach programs. The Rotary Club of Chembur involvement underscores the power of collaborative efforts in addressing healthcare needs, while Sion Hospital participation ensured professional medical supervision throughout the event. All donated blood will be utilized to support patients in need of blood transfusions, contributing directly to provide critical care services to the community.

Mumbai, 07th November 2025: Mentos, the iconic Fresh Gums from Perfetti Van Melle, turned up the freshness and fun at the much-anticipated Enrique Iglesias Live Concert in Mumbai. The crowd of 30,000 not only enjoyed the music, the songs, the popstar on stage but also the various brand activations that had been put together by team Perfetti Van Melle to engage with GenZ at the venue. 

Mentos introduced at the concert arena a Popstar Cam, which brought an electrifying experience to life, capturing the energy and excitement of fans in true Mentos style. Through this activation, Mentos Gums furthered its journey of premiumising the gums category and engaging Gen Z by tapping into their passion for music and live entertainment..

The Mentos Popstar Cam captured spontaneous moments of fans in the audience, turning them into instant popstars on the big screen for a few unforgettable moments. Each moment in the spotlight was packed with confidence, vitality, and pure Mentos Zindagi energy, ringing in the spirit of fun, spontaneity, and joy to life.

“Today’s consumers don’t just want to watch; they want to participate, express themselves, and feel a genuine sense of belonging to the experiences they engage with. At Mentos, we want  innovation to go beyond what we create; we wanted it to be about how we connect. Through experiences like the Popstar Cam, we brought alive that spirit of self-expression and spontaneity that truly defines the new generation. The Enrique Iglesias concert was the perfect fit young, energetic, and full of feel-good moments, exactly what Mentos stands for. For us, this was about bringing freshness to life in a way that’s real, notable, and made for today’s world,” said Gunjan Khetan, Director Marketing, Perfetti Van Melle India.

The one-of-a-kind Mentos Popstar Cam had audience completely hooked, making it one of the most engaging highlights of the evening. Whether it was breaking into an impromptu dance, striking a dramatic pose, or belting out their favorite tune, the experience sparked genuine excitement. With music in the background and surrounded by a spectacular ambience, audiences at the MMRDA grounds even witnessed a surprise proposal that was captured live on the Popstar Cam. This added a refreshing twist to an already memorable evening.

Brand Mentos’ Ice Tunnel installation also made its way to the Enrique Iglesias concert in Mumbai. Designed as a multi-sensory “cool zone,” the Ice Tunnel offered fans a chill escape wrapped in Mentos’ vibe, that created many Insta-worthy moments. This was a throwback to when Mentos’ Ice Tunnel was installed at Social Nation 2025, a first of its kind an immersive, sensory walkthrough that had become one of the festival’s most shared experiences.

With Mentos, the concert became more than just about the music, it became about the audience. The brand’s signature blend of freshness and fun took center stage, perfectly complementing the high-energy atmosphere of the Enrique Iglesias concert.

A first-of-its-kind asset-light ‘phygital’ playground that merges immersive technology, motion- based gaming and creative learning for kids and families.

Mumbai, November 7, 2025: Imagicaa Next Private Limited, Imagicaaworld Entertainment Limited’s wholly owned subsidiary for bringing world class future-focused entertainment cum learning experiences ‐ to India., announced a landmark partnership with Hello Park, the world’s largest chain of immersive, digital-physical (“phygital”) play parks for children. This partnership heralds the foray of Imagicaaworld into the Family Entertainment Centre (FEC) category. This asset light, in-city format is planned to be rolled out in malls and high footfall locations in the country. This collaboration entails exclusive rights to bring Hello Park to India, marking a major step in redefining family entertainment and experiential learning in the country.

Present across 50+ locations globally, Hello Park blends interactive projections, gaming, creativity, movement, and learning—turning traditional play areas into intelligent, digital-enabled activity zones. Designed to stimulate imagination, teamwork, sensory development and problem-solving, each Hello Park offers immersive projection zones, interactive games & educational activities, birthday and party experiences, workshops, storytelling & creative sessions, family-friendly dining and entertainment spaces.

Comment from Mr. Jai Malpani, Managing Director, Imagicaaworld Entertainment Limited “The introduction of Hello Park in India is a proud milestone for us and a significant step forward for the country’s entertainment landscape. For years, children’s recreation has largely been seen as either physical play or digital consumption. Hello Park breaks that barrier and brings the best of both worlds together where technology, imagination, movement, and learning beautifully coexist. This in-city format, which is proposed primarily in popular malls, is highly scalable and will be synergistic with our existing outdoor park businesses thus also opening doors for various cross promotional activities with younger audiences and their parents.

We firmly believe that meaningful entertainment should be accessible, inclusive, and enriching. Through Hello Park, we are bringing a globally successful phygital concept to Indian families; designed not only for fun, but for creativity, sensory development, and social interaction. This is entertainment with purpose, and it aligns strongly with our vision of building experiences that are joyful, innovative, and future-ready.

At Malpani Group, our mission has always been to push boundaries and introduce world-class experiences in India. With Hello Park, we are opening a new category of interactive play for children and families. And this is only the beginning. We remain committed to expanding such next-generation entertainment formats across the country, creating destinations that inspire, engage, and celebrate the spirit of a new India.”

Comment from Mr. Alex, Zavyalov, Director and Co-Founder, Hello Park LL.C – FZ: “India is one of the most dynamic and fast-growing family entertainment markets in the world, and we are truly excited to bring the Hello Park experience here. Our parks are built on a simple belief that play should be intelligent, interactive, and inspiring. Children should not just watch screens; they should shape the world inside them. Hello Park turns technology into a tool of creativity, learning, movement and joy.

Partnering with Imagicaa Next gives us the perfect foundation to grow in India. Their deep understanding of Indian consumers and their passion for innovation in entertainment makes this collaboration a natural fit. Together, we aim to redefine indoor play and offer families a space where imagination comes alive in motion, colour and light. We see India not just as a new market, but as a long-term home for Hello Park. This is only the first step, and we look forward to building many more immersive destinations across the country.”

The partnership ensures Hello Park will provide India centers with its global-standard software, hardware specifications, training, and operational support, including regular upgrades. Imagicaa Next will roll out multiple Hello Parks across feasible, high-footfall locations in India.

Weddings are magical, but the pressure to look flawless on your big day is real. Between back-to-back functions, candid photos, and late-night dancing, your skin needs more than a DIY face mask or a new serum the week before. That’s where the expertise behind Bridal Glow Secrets: How to Get Wedding-Ready Skin with Modern Dermatology comes in, offering advanced treatments and professional care to help you achieve a radiant, camera-ready complexion.

At The Derma House, wedding-ready skin is a science-backed, strategically-timed journey. From tackling pigmentation and breakouts to achieving an even-toned, luminous glow, every treatment is customized to your unique skin needs – and your bridal timeline.

Why the 3–6 Month Mark Is Your Skincare Necessity

The key to a radiant bridal glow isn’t a last-minute miracle, it’s a planned approach that starts early. Starting your skincare journey 3 to 6 months before your wedding gives your skin time to heal, renew, and transform safely.

This window allows your dermatologist to address:

Hormonal acne or inflammation

Uneven texture and pigmentation

Fine lines and dullness

Skin sensitivity and dehydration

Undereye puffiness or darkness

Your Bridal Skincare Timeline at The Derma House

Whether your goal is a dewy finish or a filter-free glow, the extra prep time allows for multi-session treatments with minimal downtime.

6 Months to Go: Skin Assessment & Core Treatments Begin

Your skin health journey begins with a detailed skin analysis. Based on your concerns – be it breakouts, dullness or early ageing signs – your dermatologist will build a schedule that may include:
Q-switch laser for pigmentation and tanning.

Chemical peels for exfoliation and to boost cell turnover.

Medical-grade facials like HydraFacial or iS Clinical Fire & Ice.

Acne control plan for blemish-prone skin.

Treatments are spaced out at proper intervals for maximum benefit with no rush.

3 Months to Go: Skin Brightening & Texture Refinement

This is the perfect time to start advanced bridal glow treatments:
Skin boosters or mesotherapy to hydrate from within.

Microneedling with PRP to refine texture and stimulate collagen.

Under-eye rejuvenation for tired eyes or fine lines.

Laser toning for skin clarity and radiance.

These treatments create long-lasting improvements that will shine through in every makeup look and also every no-makeup pictures too.

1 Month to Go: Polishing & Prepping for the Big Day

With major concerns already tackled, it’s time to enhance and maintain. This phase is all about fine-tuning, not experimenting.
Glow facials tailored to your skin’s hydration needs.

RF – Radiofrequency therapy for that subtle lift, contoured, dewy, plump finish.

Targeted spot treatments if any last-minute blemishes appear.

Ensuring your skincare products are non-comedogenic and wedding-day safe.

1 Week to Go: Calm, Hydrate, and Glow

As the wedding approaches, stress levels rise, so should your skin’s support system.

Opt for cooling, soothing facials that reduce inflammation.

Use brightening masks for glow and to de-puff.

Stay hydrated and well-rested to lock in your glow.

This is also the perfect time for a final check-in with your dermatologist if you have back-to-back events.

Common Pre-Wedding Skincare Mistakes to Avoid

Trying new products or facials at the last minute
This can trigger unexpected breakouts or reactions.

Over-exfoliating or scrubbing aggressively
Gentle polishing under expert care is safer and more effective.

Skipping sunscreen or not removing makeup properly
Even the best treatments need sun protection to work their magic.

Bridal Glow Treatments That Are Trending at The Derma House

At The Derma House, every bride gets a custom roadmap. Here are a few in-demand treatments:

Treatment                                                                    Benefits
Q-Switch Laser                                     Evens skin tone, reduces tan and pigmentation
HydraFacial                                          Deep hydration and exfoliation, instant glow
Skin Boosters                                        Smooth, plump, glass-like finish
Microneedling + PRP                          Improves acne scars and overall skin texture
Chemical Peels                                     Brighter, even skin tone with minimal downtime

Your Wedding Glow Is a Dermatologist Away

When your skin looks its best, your confidence follows. A curated pre-wedding skincare plan can transform your skin safely and naturally, no filters or facelifts needed. Whether your wedding is in six months or six weeks, it’s never too late to start your glow-up journey. With the right approach inspired by Bridal Glow Secrets: How to Get Wedding-Ready Skin with Modern Dermatology, you can achieve luminous, healthy skin that lasts beyond your big day. With medically proven treatments, expert care, and custom timelines, we’re here to make sure you walk into every event glowing inside and out.

Sennheiser Expands Its Flagship MOMENTUM 4 Wireless Line-Up with Two New Stunning Shades: Brown and Teal

India, 06th November 2025: Sennheiser, a global leader in audio innovation, is adding a fresh burst of style to its flagship MOMENTUM 4 Wireless headphones with the launch of two new captivating colors — Brown and Teal. Designed for those who appreciate high-fidelity sound and refined aesthetics, these new colors bring a modern, vibrant edge to Sennheiser’s most celebrated wireless headphones.

Engineered to deliver goosebumps-inducing sound for up to 60 hours on a single charge, the MOMENTUM 4 Wireless redefines what true listening pleasure feels like. Powered by Sennheiser’s audiophile-inspired 42mm transducer system, the headphones offer Signature Sound that captures every detail with brilliant dynamics and clarity.

Equipped with Adaptive Noise Cancellation and Transparency Mode, the MOMENTUM 4 adapts seamlessly to your surroundings, ensuring total immersion when you need it, and awareness when you don’t. The lightweight design, padded headband, and deep cushioned earpads ensure premium comfort even during extended listening sessions.

With features like Smart Pause, Auto On/Off, and crystal-clear calls powered by four beam-forming microphones, every interaction feels effortless. Users can also personalize their sound experience through the Sennheiser Smart Control App, which allows fine-tuning via built-in EQ, presets, and the innovative Sound Personalization feature.

The new Brown and Teal editions join the existing color lineup, Black, White, Graphite, Copper, Denim, and the 80th Anniversary Special Edition, adding a dash of personality to the award-winning series that has set new standards in wireless audio.

The Sennheiser MOMENTUM 4 Wireless is available at a selling price of ₹25000. Customers can purchase it through Sennheiser’s official website (sennheiser-hearing.com), Amazon India and Flipkart

With its blend of class-leading sound, comfort, and now, head-turning colors the MOMENTUM 4 Wireless continues to make music not just heard but truly felt.