Archives 2025

In today’s dynamic business landscape, companies are increasingly seeking workspace solutions that combine flexibility, technology-driven customization, and comprehensive managed services. This demand has spurred a wave of innovative providers who are reimagining the office environment to support modern work styles and agile operations.

As per a recent study by Business research insights, it is projected “The managed office Market size was valued at approximately USD 34.76 billion in 2023 and is expected to reach USD 129.71 billion by 2032, growing at a compound annual growth rate (CAGR) of about 15.77% from 2023 to 2032.

Looking at the unprecedented growth of flex spaces, primarily dominated by the flex leasing trend and allure from GCC and SEZ regions, the flexible workspace solutions has been on the rise and that is also been one of the key growth drivers for the managed office space industry.

Thriving and revolutionizing these trends, here are the top 3 managed office space providers which are merging innovative technology with flexible design and comprehensive managed solutions and working towards reshaping the modern work environment, fueling productivity, and driving business success globally.

Here are the top three firms disruptive the managed office space industry:-

Onward Workspaces

Onward Workspaces is a premium workspace provider that empowers businesses by delivering modern, flexible office environments designed to inspire productivity and collaboration. With locations strategically situated in major business hubs, Onward Workspaces is committed to creating dynamic, accessible, and resourceful environments tailored to the evolving needs of today’s businesses.

Synq.Work

Founded in 2018, Synq.work is one of the fastest-growing managed office space providers, utilizing technology, culture, and strategic management for a competitive edge. They focus on functionality and ergonomics to create immersive work environments that boost productivity and collaboration through advanced tech-enabled services. Synq.work offers highly customizable office spaces, providing tailored enterprise solutions for businesses of all sizes. Their facilities, designed for medium and large teams, use smart office technologies like IoT sensors and automation systems to optimize workforce utilization, reduce energy consumption, and enhance the overall experience. Additionally, Synq.work features a state-of-the-art app that allows members to book meeting rooms, connect with colleagues, and access exclusive events and discounts. High-speed internet and advanced IT infrastructure ensure seamless, secure connectivity with no dead zones and N+1 redundancy.

Skootr (Managed office spaces)

Skootr is India’s foremost ‘Premium Managed Office Space’ provider, where we co-create world-class workspaces & experiences for enterprises. With Grade A assets & best in class services, Skootr has become India’s go-to’ brand for bespoke offices amongst top international clients. Skootr offers ‘Space as a service’ wherein enterprises get the benefits of a hassle-free, fully customized flexible office space without locking up growth capital in CapEx.

Chennai, 28th February, 2025: Karur Vysya Bank (KVB) announced the inauguration of its 6 new branches in Tamil Nadu & Andhra Pradesh today. These branches will offer a comprehensive range of banking services like accounts, deposits and loans including savings and current accounts.,
During the financial year 2024-25, the bank added 35 branches and the bank now has 877 branches.
The new branches that were opened today:

1. 872ndBranch – Salem (Cherry Road)-inaugurated by Mr. Balasubramaniyan, Deputy Commissioner, Salem Corporation
2.  873rdBranch – Proddatur(Andhra Pradesh)-inaugurated byMr. Mallikarjuna, Municipal Commissioner, Proddatur
3.  874thBranch – Tiruvallur (Manavala Nagar) – inaugurated by Mr. Thirunavukkarasu, Municipal Commissioner, Tiruvallur
4. 875th Branch – Trichy (Melachinthamani) -inaugurated byDr.Kumaravel, Dean, Mahatma Gandhi Memorial Government Hospital, Trichy
5. 876th Branch – Chennai (Chitlapakkam) -inaugurated by Mrs. Sasikala, Deputy Commissioner, Tambaram City MunicipalCorporation
6.  877th Branch – Tiruppur (Neruperichal) -inaugurated by Mr. Chikkannan, Trustee, M N ChickkannaChettiar Trust, Tiruppur

The new branches shall cater to all basic banking transactions and also specific needs of customers, offering the entire spectrum of banking products and financial services covering Retail, Institutional and Consumer lending.
KVB offers Internet Banking and Mobile Banking facilities. KVB DLite, the Mobile Banking app of the Bank offers convenience of financial and non-financial services through 150+ features.The app has been recently upgraded with several customer friendly features.

Each Spritz by Typsy bottle features two distinct yet complementary scents—AM and PM—that can be worn individually or blended to create a third, unique fragrance. This concept enables wearers to adapt their scent to different moods, occasions, or preferences, making fragrance a more personal and versatile experience. Crafted with Extrait de Parfum concentration for 12-hour longevity, the collection is made with high-quality ingredients sourced from France and Spain, ensuring a refined and lasting olfactory experience.

 Mira Kapoor joins hands with Spritz by Typsy to bring this unique fragrance concept to life. Known for her keen appreciation of beauty and wellness, her involvement adds a fresh perspective to the world of perfumery. Together, they introduce a collection that blends luxury with self-expression, encouraging wearers to explore fragrance in a new and creative way.

The debut collection includes carefully curated scent profiles, ranging from warm Vanilla and bold Amber to rich Coffee and timeless Jasmine, catering to diverse personalities and preferences. The packaging reflects the uniqueness of the concept—designed like a mixology book with a fingerprint motif, symbolizing that no two scent combinations are alike.

 Mira Kapoor shares “Fragrance is such a personal expression, and I love how Spritz by Typsy is redefining the way we experience scents. The idea of having two complementary perfumes in one bottle—AM and PM—is so unique and versatile! It allows you to play with your fragrance depending on your mood, and that creativity is what makes this collaboration so exciting for me. I’m also thrilled to come on board as an investor because I truly believe in Spritz and its vision. The concept is fresh, innovative, and something I see resonating with so many people. I can’t wait for everyone to experience it and make it their own”

Founder of Spritz by Typsy, Kairavi Bharat Ram shares “We at Typsy have always empowered self-expression—now with Spritz, we’re reimagining fragrances. Spritz by Typsy focusses on innovation, individuality and customer-centric experiences. For the first time in India, we have a double-sided perfume bottle with two distinct scents, that puts the power of fragrance creation in your hands. Mix, match, and craft your unique scent with our complementary AM-PM fragrances, featuring premium ingredients sourced from Italy and France. We believe this unique concept that allows one to customise their scents is highly experiential and will strike a chord with our customers.”

With this launch, Spritz by Typsy aims to redefine fragrance in India, making it a more immersive and personal experience. This is the first step in a larger vision to introduce more scent innovations that celebrate individuality and creative expression.

New Delhi, February 28, 2025: In a strategic move to enhance the living experience for its discerning buyers, Krisumi Corporation, one of Delhi-NCR’s leading developers, has partnered with Cushman & Wakefield Property Management Services India Pvt. Ltd., a globally renowned real estate services provider, to manage its ultra-luxury residential project, Waterfall Residences, in Sector 36A, Gurugram.

The agreement entrusts Cushman & Wakefield with the comprehensive management of Phase 1 i.e. Waterfall Residences, a landmark component of the ambitious Krisumi City. The scope includes the operations and maintenance of common areas, including the exclusive clubhouse, and a robust complaint resolution system, ensuring residents enjoy a seamless and world-class lifestyle.

Krisumi Corporation’s flagship project, Waterfall Residences, has recently received the Occupancy Certificate (OC). Spread across 5.43 acres, the premier residential project is now set to offer possession, marking a new chapter in luxury living along Gurugram’s Central Peripheral Road on Dwarka Expressway.

Part of the expansive Krisumi City, a 33.38-acre self-sustained township, Waterfall Residences is a testament to Japanese-inspired design and architectural precision, offering a harmonious blend of serenity and sustainability. The project features 433 meticulously crafted luxury apartments across three elegant towers, in addition to 77 units dedicated to the Economically Weaker Section. More than just a housing development, Waterfall Residences redefines luxury living, with its crown jewel—The Clubhouse—a 36,000-square-foot lifestyle hub equipped with state-of-the-art amenities designed for unparalleled comfort and recreation.

Speaking on the collaboration and occupancy certificate, Mr. Ashok Kapur, Chairman, of Krisumi Corporation & Krishna Group, said, “Quality, design, architecture, and timely delivery are at the core of our ethos. With Waterfall Residences, we are setting a benchmark for excellence in Gurugram, creating spaces that truly stand the test of time. With this partnership with Cushman, we are reinforcing our dedication to providing residents with not just a home but an elevated lifestyle experience. Cushman &Wakefield’s global expertise will add immense value, ensuring that Waterfall Residences remains a benchmark for luxury living in India.”

“At Krisumi, we’ve built Waterfall Residences with precision, passion, and a vision to redefine luxury living,” said Mr. Akash Khurana, President & CEO, of Krisumi Corporation. “Partnering with Cushman & Wakefield—a name synonymous with excellence in property management—is a step towards ensuring our buyers experience unparalleled comfort and convenience. Their proven expertise aligns perfectly with our commitment to delivering excellence.”

Mr. Yuji Kato, Director and Co-CEO of Krisumi Corporation India, said, “This collaboration is a testament to our unwavering commitment to quality, precision, and customer satisfaction. With Sumitomo’s deep-rooted philosophy of Kaizen (continuous improvement), coupled with Cushman & Wakefield’s expertise, we are ensuring that Waterfall Residences sets a new standard for luxury living in India. At Krisumi, we are not just building homes; we are curating an experience that embodies Japanese efficiency, aesthetics, and excellence.”

With this strategic partnership, Krisumi Corporation ensures that residents of Waterfall Residences experience an unparalleled standard of living, combining Japanese precision with global property management expertise.

Mr. Manoj Sharan, Managing Director, Cushman & Wakefield Property Management Services India, said, “We are honored to manage ‘Krisumi Waterfall Residences,’ a project that epitomizes luxury living. With our deep expertise in managing high-end residential complexes, we are committed to delivering cutting-edge, technology-driven solutions to ensure compliance, safety, and an elevated living experience for the residents. This partnership further strengthens our footprint in the luxury property management space, and we look forward to exceeding the expectations of Krisumi’s esteemed buyers.”

Krisumi Corporation, a joint venture between Krishna Group and Japan’s Sumitomo Corporation, is developing the sprawling Krisumi City township in a phased manner. Following the completion of Phase 1, the construction of Phase 2 (Waterfall Suites), featuring 320 luxury units, is progressing swiftly and is set for delivery by the End of December 2028.

In the financial year 2024-2025, Krisumi further cemented its leadership in the luxury real estate market by announcing the launch of Phase 3 and Phase 4, continuing its commitment to creating a self-sustained township where luxury and functionality converge. Waterside Residences and Waterfall Suites-II (phases three and four) launched in the second half of 2024, together offer 1,051 units.

“This partnership is not just about managing property but ensuring a premium lifestyle for our residents,” said Mr. Vineet Nanda, Director of Sales & Marketing, at Krisumi Corporation. “Cushman & Wakefield’s expertise in handling luxury developments will ensure that every detail, from maintenance to service delivery, reflects the exceptional standards that Krisumi City stands for. Our goal has always been to exceed customer expectations, and this collaboration is a step further in that direction.

Munich, Germany | 28 February 2025: India proudly took on the role of official partner country at INHORGENTA 2025, marking a pivotal moment in the global gem and jewellery industry. The show, which took place from 21st to 24th February, was inaugurated at the India Pavilion by Mr. Shatrughna Sinha, IFS, Consul General of India, Munich; Mr. Kirit Bhansali, Chairman, GJEPC; Mr. Stefan Rummel, CEO of Messe München; and Ms. Stefanie Maendlein, Exhibition Director of INHORGENTA.

Curated by the Gem & Jewellery Export Promotion Council (GJEPC), the India Pavilion showcased a stunning array of diamond jewellery, gold and platinum pieces, fine jewellery, and loose gemstones. These collections highlighted India’s ability to blend traditional craftsmanship with contemporary design, offering global buyers unmatched quality and artistry.

Speaking at the inauguration, Mr. Sinha Said, “Germany is one of India’s key trading partners in Europe, with strong exports in leather, auto components, chemicals, and electronics. In 2023, bilateral trade between India and Germany reached an impressive USD 33.33 billion, showcasing the immense potential of our economic relationship. I am glad that for the first time, India is the official partner country at INHORGENTA 2025. This partnership is not just a recognition of India’s growing influence in the global gem and jewellery industry, but also a continuation of the deep-rooted 500-year-old economic and cultural bond between India and Germany. It will pave the way for new collaborations, opening up fresh opportunities for the mutual benefit of both nations.”

Kirit Bhansali, Chairman, GJPEC said, “India has long been a trusted global partner, renowned for its manufacturing excellence and now emerging as a hub for technology and design in the jewellery industry. With a rich legacy of artistry, USD 32 billion in exports to key markets like the USA, Europe, the Middle East, and China, and a strong focus on skill development, innovation, infrastructure, and global standards, India is shaping the future of the industry. Our partnership with INHORGENTA fosters collaborations that will drive growth and elevate the global gem and jewellery sector together.”

Bhansali further added, “India is actively driving diamond promotion by collaborating with global stakeholders, including De Beers and Chow Tai Fook, for consumer campaigns in China. Additionally, GJEPC has collaborated with De Beers to launch a B2B Campaign called INDRA – Indian Natural Diamond Retailer Alliance. This campaign will focus on supporting jewellery retailers in India to strengthen demand and push diamond jewellery sales.”

Talking about the Collaboration with India, Mr. Stefan Rummel, CEO, of Messe München said, “We are thrilled to have India as the partner country at INHORGENTA 2025. This partnership will deepen trade relations between India and Germany, showcasing India’s rich history and exceptional craftsmanship in jewellery. In collaboration with GJEPC, we look forward to presenting India’s brilliance through the India Pavilion and various special activities.”

The India Experience Lounge at INHORGENTA 2025 offered visitors a multi-sensory journey into India’s rich heritage, blending craftsmanship, culture, and innovation. From the exquisite jewellery and Manchaha Rugs, handwoven by rural artisans, to the flavours of Kashmiri Kahwa and Masala Chai, every element engages the senses. The aroma of sandalwood and the melodic strains of the Sitar create an immersive atmosphere, making the lounge a true celebration of India’s artistry and tradition.

Additionally, the Brand India Gallery displayed masterpieces from the Artisan Jewellery Design Awards, demonstrating India’s exceptional talent and creative excellence.

A panel discussion, The Rising Indian Jewellery Influence in the Global Landscape, explored India’s growing impact on the global market, featuring industry experts Alice Cicolini, a high-end jewellery designer based in the UK, and Radhika Somaia, a brand architect, curator, and jewellery contributor.

Partnering with India goes beyond acquiring exquisite gemstones and jewellery—it’s about accessing creations that seamlessly blend tradition with modernity. Powered by ethical sourcing, advanced technology, and skilled artisans, India continues to set global benchmarks in quality, innovation, and design.

New Delhi, 28th February 2025: Barista Coffee, one of India’s leading home-grown coffee chains, marks its 25th anniversary on February 28, 2025, celebrating more than two decades of rich coffee culture and premium coffee experiences. With a strong network of 465+ stores across cities, Barista Coffee has been evolving with time and redefining India’s coffee culture. Over the years, the brand has expanded its footprint across the country and internationally, delivering premium coffee experiences to generations.

To celebrate the milestone, Barista Coffee will offer a free upgrade on the orders for their consumer ordering during the anniversary week, i.e, 28th February to 2nd March. Additionally, the brand has planned to launch the Anniversary special – limited edition coffee packs.

Elated on the occasion, Rajat Agrawal, CEO, Barista Coffee, said, “Celebrating the 25th Anniversary is a remarkable milestone, Barista Coffee Company is the largest homegrown coffee chain in India. We constantly evolve as a brand to stay relevant in the fast-paced industry. Over the years, Barista Coffee has launched multiple unique initiatives, menus, and campaigns. For generations, Barista Coffee has given people a sense of nostalgia and we look forward to continuing our journey with the same enthusiasm.”

As Barista Coffee steps into its next chapter, the brand remains focused on strengthening its presence across India, introducing a unique fusion of flavours, and serving generations of coffee lovers. The 25-year milestone is not just a celebration of past achievements but also a vision to shape the future of India’s coffee culture with a renewed zeel.

Bangalore/Mangalore, February 2025:Superhuman Battleground delivered a night of intense combat as the Amateur MMA League 4 took center stage in Manipal, Karnataka, showcasing some of India’s finest up-and-coming fighters. The event, held at the Superhuman Gym, brought together 42 athletes across multiple weight divisions, each stepping into the cage with unrelenting determination. The energy in the arena was electric, with the audience witnessing a thrilling mix of knockouts, submissions, and tactical wars that left no doubt about the rising level of Indian MMA. The whole event was streamed live on YouTube and the whole event received over 1 million hits across all platforms.

Among the many battles that kept fight fans on the edge of their seats, Jiu-Jitsu gold medalist Angel Patil and Bhakti Katudia delivered a clash that instantly became a classic. Both fighters traded relentless offense and defensive mastery, pushing each other to the limit in a contest that rightfully earned the Fight of the Night honor. Bhakti Katudia emerged victorious, securing a unanimous decision win after three hard-fought rounds.

Parvez Khan, stepping into the cage with an impressive 11-2-0 record, proved to be too much for Nitish Kumar, who found himself overwhelmed by Khan’s precise striking and relentless pressure. In a dominant display, Khan secured a technical knockout victory just before the round ended, stopping Kumar at the 2:59 mark. Meanwhile, Mumbai’s Vikas Gupta faced Hyderabad’s seasoned fighter Sandeep Baghel, a veteran of 32 professional fights. Gupta dominated the first two rounds with calculated aggression and relentless ground control, but in a stunning turn of events, Vikas Gupta pulled off a dramatic submission in the final round, forcing Baghel to tap and sealing one of the most unexpected comebacks of the night.

The most electrifying moment came when Amit Cheeda backed up his pre-fight words with brutal precision. Having confidently promised a knockout victory, he delivered spectacularly, landing a ruthless front kick to the face of Muhammad Favas. The strike was both devastating and clinical, sending Favas crashing to the mat as Cheeda walked away with a statement victory.

SomeshKamra, Co-Founder of Superhuman Battleground, reflected on the success of the event, emphasizing its role in shaping the future of Indian MMA. “This league is setting the foundation for the next generation of Indian fighters. The level of talent we’re seeing here is remarkable, and with more opportunities like this, these athletes will be ready to compete on the global stage.”
As the event came to a close, the roadmap for Superhuman Battleground’s future became clear. The organization is set to expand the amateur league to multiple cities, giving even more fighters the chance to compete at an elite level. The next event is scheduled for May 2025, with a total of four amateur events planned for the year. By 2026, Superhuman Battleground will also introduce a professional league, further strengthening India’s position in the global MMA landscape.

India, February 28th, 2025: Somany Impresa Group (SIG), a diversified conglomerate with market-leading brands in packaging, sanitaryware, faucets, consumer appliances, and plastic pipes & fittings, is expanding its strategic vision with the launch of Tattva, its corporate venture capital (CVC) arm.

Tattva will invest in startups leveraging deep-tech in manufacturing, enterprise SaaS solutions, sustainability-driven clean technologies, next-generation e-commerce platforms, and disruptive product innovations. With a mission to empower innovative companies, Tattva will provide capital investment, strategic guidance, access to SIG’s extensive industry network, and operational expertise. By fostering a vibrant innovation ecosystem, SIG aims to accelerate its internal transformation, strengthen its market leadership, and create significant long-term value.

The name “Tattva,” derived from Sanskrit, means “essence” and “fundamental truth,” symbolizing SIG’s commitment to fostering impactful innovation rooted in strong fundamentals and long-term value creation.

“With a history of market leadership, SIG is committed to shaping the future by supporting the next wave of disruptive innovators. Tattva is our way of accelerating this journey, building an ecosystem where pioneering startups can leverage SIG’s scale, expertise, and industry network to create groundbreaking solutions,” said Mr. Sandip Somany, Chairman , Somany Impresa Group.

Shashvat Somany, Strategy Head, Somany Impresa Group, added, “The future of our industries lies in the ingenuity of today’s startups. Tattva is more than just an investment arm—it is our bridge to the next generation of ideas that will redefine manufacturing, consumer experiences, and sustainability. Through this initiative, we aim to collaborate with visionary entrepreneurs to drive meaningful impact across industries.”

Startups looking to collaborate with Tattva can reach out to us at cvc@agigreenpac.com, connect with us on LinkedIn SIG Tattva and stay tuned for our upcoming website launch. We actively seek partnerships with ventures that share our passion for innovation and are eager to scale with strategic support from SIG. The company’s commitment is further reinforced by partnerships with leading academic institutions such as IIT Bombay, IIT Madras, and IIM Bangalore, which are vital for identifying and supporting high-potential ventures.

Kochi , 28-02-2025: For Manoj, a 50-year-old from Angamaly, life changed in an instant. The last thing he remembers from the workplace accident was the sight of his own hand separating from his wrist, a memory he recalls with fear. “All I thought about was the aftermath. I felt like this was the end of my life,” recollected Manoj, about the unfortunate accident.

Manoj’s right hand was completely severed at the wrist by a sheet-cutting machine. Initially he was taken to a private hospital in Aluva but was quickly referred to Aster Medcity for advanced care. Within 45 minutes of the accident, Manoj was admitted to the emergency department, where a team of medical experts acted swiftly to save his hand and his life.

Despite significant blood loss and mental trauma, a multidisciplinary team worked tirelessly. After initial stabilization by the Emergency Department, the team led by Dr. Manoj Sanap, Senior Consultant – Plastic, Reconstructive & Aesthetic Surgery started dissection of the amputated part. Anesthesia was administered under the guidance of Dr. Aril Abraham E, Senior Consultant – Critical Care & Pain Management.

The surgical journey began with bone fixation by Dr. Shyam Gopal V, Consultant – Orthopaedics. Following this, Dr. Manoj Sanap, along with Dr. Niranjana Suresh and Dr. Shruthi T. S, carried out a meticulous replantation procedure. Over the course of 10 hours, the team successfully reattached the severed hand, by doing microvascular surgery which involved repair of multiple arteries, veins and nerves.

“Accidents like these can happen unexpectedly, but recovery is possible if patients are taken to hospitals equipped to provide advanced care. The field of plastic surgery has evolved far beyond aesthetics, playing a key role in life-saving and reconstructive procedures like this,” said Dr. Manoj Sanap, Senior Consultant – Plastic, Reconstructive & Aesthetic Surgery, Aster Medcity.

Within 14 days he was able to return home. Now, third month into intensive physiotherapy and regular reviews, he is regaining the functionality of the hand.

BANGALORE, India, February 28, 2025 — Whatfix, the global leader in Digital Adoption Platforms (DAP), today introduced ScreenSense, an innovative AI technology that powers the next generations of its product suite—DAP, Mirror, and Product Analytics. Built on a Computer Use model trained to understand and interact with graphical user interfaces (GUIs) like humans, ScreenSense applies enterprise business knowledge to enhance digital workflows, making tasks more efficient and intuitive.

ScreenSense leverages patented algorithms to create next-gen digital experiences that are more intuitive to the end-user and also evolve with technology changes. Its capabilities include advanced element and context detection, precise segmentation, behavioral intelligence, and inference generation.

“At the heart of the userization approach is ScreenSense, a next-generation suite of patented technologies, that fuels Whatfix’s products to empower organizations in accelerating digital adoption, enhancing user experiences, and delivering maximum ROI from their transformation efforts,” says Sharath Hari N, Vice President at Everest Group.

“ScreenSense is the core of our AI-driven digital adoption strategy. It leverages our patented innovations to simplify enterprise technology adoption,” said Khadim Batti, CEO and Co-Founder of Whatfix. “As AI reshapes how users and enterprises interact with software, ScreenSense is enabling Whatfix to ensure digital adoption is more intuitive, scalable, and impactful in helping businesses drive productivity and ROI from their technology investments.”

Gina Smith, Ph.D., Research Director at IDC, said, “The integration of agentic AI amplifies DAP capabilities… When thoughtfully administered, DAPs can accelerate AI adoption and ensure organizations can achieve (the) full value of their software investments.”

2024 Highlights of Whatfix’s Achievements:

A Year of Milestones and Growth

2024 was marked by significant milestones that underscore the unmatched innovation at Whatfix and the trust of its customers.

•  38% YoY revenue growth, with a 150% EBITDA improvement since 2022, reflecting strong market demand and financial discipline.
•  12 new Fortune 500 customers spanning industries such as BFSI, Manufacturing, Retail, and Technology.
•  111% Net Revenue Retention (NRR) for enterprises, demonstrating deeper integration and customer trust.

As noted by Morten Rye Christensen, Vice President, Infrastructure & Operations, Semler Gruppen, “Whatfix has been instrumental in improving user adoption, engagement, and productivity across our platforms. Their AI-driven solutions and user-centric design have created a seamless experience for our users. Our collaboration with Whatfix is making digital tools accessible and intuitive for everyone – We’re transforming how our teams and customers interact with technology. Rather than wrestling with complex systems, we’re prioritizing empowerment and adoption, enabling faster, smoother processes where anyone can jump in, learn, and get more done effortlessly.”

He added, “The new AI capabilities offer smart, context-sensitive support, further simplifying workflows and making digital experiences even more engaging. We believe that when technology is as simple and intuitive as it is powerful, everyone wins—and that’s exactly what our partnership with Whatfix is delivering. Whatfix’s innovative approach and commitment to user experience have made them an invaluable partner for us.”

Driving Innovation & Expanding Leadership
In 2024, Whatfix expanded its capabilities. It introduced new AI-powered features, DAP on OS, and Mobile SDK 2.0, further elevating business impact and efficiency.

● New Whatfix AI Capabilities: Whatfix introduced new AI-driven features across DAP, Mirror, and Product Analytics. “Ask Whatfix AI” – a GenAI-powered conversational analytics interface enables business users and citizen analysts to access engagement and usage insights using a simple chat interface. AI-powered sentiment analysis provides users with quicker and more actionable insights from user feedback surveys – an existing DAP feature.

•  Whatfix for AI Adoption: Whatfix is investing heavily in capabilities to enable its customers to improve their AI adoption. It empowers customers to drive AI co-pilot awareness and educate users about AI co-pilot adoption best practices within enterprises. By enabling IT stakeholders to track co-pilot usage, identify adoption challenges, and optimize AI implementation and rollout plans, it ensures that enterprises can accelerate the ROI of their AI investments.
•  DAP on OS: Launched as a desktop companion, DAP on OS streamlines employee communication with desktop alerts, simplifies learning across applications, and ensures quick access to information for seamless productivity in enterprises.
•  Mirror: In 2024, Mirror gained strong market traction as many of Whatfix’s existing and new customers—including several Fortune 500s across BFSI, Manufacturing, Retail, and Technology—chose it as their preferred application simulation environment.
•  Product Analytics: Whatfix was recognized as a Representative Vendor by Gartner for Product Analytics. As a top choice for enterprise analytics, 25% of its new customers were Global 2000 companies. New capabilities added by the product include the Adoption Health Dashboard, which enables CIOs and Digital Transformation teams to gain a comprehensive view of their tech stack’s adoption and usage.
•  DAP on Mobile: With the launch of Mobile SDK 2.0, Whatfix DAP Mobile empowers customers to resolve issues faster and deliver exceptional in-app experiences while reducing reliance on development teams for minor updates. Whatfix also gained its 6th patent for “Inspect Element Framework For Building Mobile DAP Content” from the US Patent Office.

Solidifying Category Leadership in Digital Adoption
In 2024, Whatfix cemented its category leadership with top industry accolades for AI-driven innovation, enterprise impact, and sustainability:

•  ISG Paragon Awards: Innovation Award winner with Sophos.
•  Gartner’s Voice of the Customer: The only Customer’s Choice vendor in DAP.
•  Forrester Wave (Q4 2024): Leader in AI/ML, analytics, and product architecture, earning the highest Strategy score.
•  IDC MarketScape: Worldwide DAP 2024: Leader, recognized for mobile, and desktop adoption, AI innovation, and personalization.
•  Everest Group: Leader & Star Performer for the fifth consecutive year.
•  Deloitte Fast 500: Top-ranked DAP for four years running.
•  EcoVadis: Bronze Medal, placing in the top 35% globally for sustainability.

Whatfix also received the 2025 G2 Best Software Awards as the Best Software Companies in India last week and was yet again recognized as a leader in Gartner’s Voice of the Customer in 2025 for DAP.

Whatfix continues to define the future of digital adoption, setting the industry benchmark for AI-powered transformation. The company is building a strong DAP community with its Whatfix University, which certified 5,500+ professionals as yet, upskilling the leaders of tomorrow.

Expanding Partnerships & Industry Reach
Whatfix strengthened its global ecosystem by adding 11 new partners, including Temenos, Deloitte (India), Capgemini, and Indra Consulting Philippines, expanding its network to 125+ partners across key industries. Strategic collaborations with GSIs like Deloitte, Wipro, and LTIMindtree, along with regional partners such as BIP, Genpact, and NNIT, further reinforced its position as a trusted enterprise partner.