Archives 2025

New Delhi, 27th February 2025 – Cataracts are the leading cause of blindness among people over the age of 50, according to the National Blindness and Visual Impairment Survey India (2015-19). They account for 66.2% of blindness cases and over 70% of moderate visual impairments in this age group. While these numbers are concerning, the good news is that cataracts don’t have to result in permanent vision loss—early detection through regular eye exams is the key.

Cataracts form when the lens of the eye becomes cloudy due to protein buildup. Imagine the lens as a camera. When it’s clear, images are sharp and bright. But as cataracts form, they cause blurry or foggy vision, faded colors, and difficulty seeing at night. Cataracts are most commonly caused by aging, but they can also develop due to diabetes, excessive sun exposure, smoking, or the use of certain medications. Since cataracts develop gradually, many people don’t realize they have them until significant vision loss has occurred.

Dr. Rishi Raj Borah, Country Director, Orbis(India), stressed the importance of timely intervention: “Cataracts are one of the most common and preventable causes of vision loss. Regular eye exams are critical because they allow us to catch the condition in its early stages, often before the patient notices any symptoms. Early detection doesn’t just preserve vision—it can also improve a patient’s quality of life by preventing unnecessary complications and providing treatment options before surgery is needed.”

The early symptoms of cataracts include blurry vision, trouble seeing at night, colors that appear faded, and double vision in one eye. If you notice any of these symptoms, scheduling an eye exam is essential. Early detection allows for options like updated glasses, anti-glare lenses, or lifestyle changes, such as wearing sunglasses, to manage cataracts before they require surgery.

Regular eye exams aren’t just about treating cataracts—they’re about preserving independence and quality of life. By staying ahead of the condition, patients can avoid the frustration of significant vision loss and continue enjoying their everyday activities without limitations. If your world is starting to seem a little foggy, don’t wait. A simple eye exam could be the first step to protecting your vision for years to come.

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India, 27th February 2025: Voltas Limited, India’s No. 1 AC company, from the house of Tata’s has launched a new and exclusive brand store in Shahjahanpur, today. Voltas, which holds the top position in the Indian AC market, is also a prominent brand in East Uttar Pradesh, West Uttar Pradesh, and Uttarakhand. With these new additions, Voltas now boasts a total of 29 brand stores in Eastern Uttar Pradesh and 54 across the UP and Uttarakhand region.
Voltas remains a market leader in both Split and Window Air-conditioners in India. This new brand store is part of a strategic initiative to expand the company’s reach nationwide, ensuring accessibility even in the most remote areas. A significant portion of India’s air conditioner sales comes from smaller towns, particularly those with populations under one million. The rising demand for ACs in tier 2 and tier 3 towns is driven by soaring temperatures, changing climate conditions, increased spending power, and affordable financing options.

M/s Pathak Enterprises, located at Station Road, Near Ghantaghar, Shahjahanpur, Uttar Pradesh, will offer a wide range of Voltas and Voltas Beko products, including Air Conditioners, Air Purifiers, Air Coolers, Commercial Refrigerators, Water Dispensers, Water Heaters, Water Coolers, Refrigerators, Washing Machines, Microwaves, and Dishwashers.

Commenting on the launch of the new brand store, Mr. Pradeep Bakshi, Managing Director & CEO, Voltas Limited said, “As a company, we have achieved significant milestones and made substantial progress in establishing a holistic ecosystem designed to enhance the shopping experience for our customers. We are thrilled to announce the inauguration of our new brand store in Shahjahapur today. As we embark on this new growth journey, with an aim to consistently extend our geographical presence in the region, our unwavering commitment to offering our customers a superlative shopping experience remains intact. We seek to further accelerate our geographical expansion across India to make our products more accessible to our consumers.”

Bangalore, 27th February 2025: In this month of love, Mysore Saree Udyog (MSU), an ethnic wear brand synonymous with craftsmanship and tradition, unveiled an emotionally rich campaign that celebrates love across generations through stories of its most loyal patrons.

The campaign honors the deep emotional connection between MSU’s weaves and the special moments in its customers’ lives. Through a heartwarming video series, launched across the brand’s Instagram, MSU showcases couples from different generations sharing their love stories, demonstrating how love evolves but remains ever-present. Whether it’s the saree a grandmother wore on her wedding day, the cherished drape a mother wore for special occasions, or a younger generation reimagining tradition with their first saree, MSU’s timeless weaves have been a constant presence at life’s most precious moments.

This Valentine’s campaign highlighted inspiring individuals who seamlessly blend tradition with modernity. Featured are Padma Reddy (61), COO of a multinational software corporation, and Dr. Swaroop Reddy (68); Rajendra T.D. (59) and Nirupama Rajendra (54), a renowned Indian classical dancer duo specializing in Bharatanatyam and Kathak; as well as Lekshmi Bhargavi (46), Head of HR, and Siddharth Dube (46), Head of Supply Chain & Product Development.

For over a decade, MSU has always prioritized its customers, crafting special experiences to stay true to its community. With this campaign, the brand continues its legacy of driving interactive marketing efforts for its customers, including personalized shopping experiences, community engagement activities, and storytelling campaigns that celebrate India’s rich textile heritage.

Anil Sancheti, Partner, Mysore Saree Udyog, said, “Our customers are the key drivers of growth. We value their opinion and have always sought meaningful ways to give back. As a brand rooted in tradition yet constantly evolving, we are thrilled to launch this campaign as a tribute to our customers who have been part of our journey for generations. This campaign is more than just storytelling, it’s about honoring the emotions, traditions, and love our sarees have witnessed over the years.”

The campaign videos have quickly resonated with MSU’s customers and saree enthusiasts, sparking excitement and heartfelt responses. Many have expressed their appreciation for the heartwarming stories and the celebration of love by the brand.

As Holi approaches, Khoya Mithai, the maker of artisanal Mithais, presents a special collection that complements the season’s warmth, colours, and traditions. This year, the brand brings together time-honoured recipes, fine ingredients, and expert artistry to create a selection of handcrafted gujiyas, signature mithais, and much more, each prepared with care and precision.

This collection marks the return of everyone’s beloved gujiya, introduced in a refined half-moon shape. With four special varieties, Classic, Walnut, Rose, and Coconut, each one highlights a unique blend of flavours and textures. The Classic Gujiya remains a cherished favourite, filled with rich khoya, cashews, almonds, and pistachios in a crisp, golden crust. The Walnut Gujiya brings a deep, nutty richness, while the Rose Gujiya balances gulkand with a delicate, buttery exterior. The Coconut Gujiya features a hint of beetroot, adding natural colour and a mellow taste. For those looking for an alternative, Khoya introduces its Sugar-Free Classic Gujiya, crafted with stevia and polyols for a balanced experience.

Beyond gujiyas, the Holi collection also offers a selection of signature mithais that define the vibrancy of the festival. The Thandai Barfi carries notes of saffron, aromatic spices, and rose petals. The Rose Pista Mithai, finished with silver varq, blends pistachios and gulkand with a whiff of peppermint. The Khoya Malai Ladoo, made with slow-cooked khoya and handpicked nuts, is enriched with saffron and pistachios.

This year, Meva Vati will also be introduced, a preparation of khoya, angoori petha, and premium nuts wrapped in a silver finish. For a refreshing take on tradition, Khoya’s Thandai Rasmalai combines saffron-infused milk, cardamom-scented dumplings, and a garnish of pistachios and almonds. Adding to the festivity, Khoya’s Thandai Powder presents a classic blend of saffron, almonds, cashews, green cardamom, black pepper, fennel, melon seeds, dried rose petals, and misri, perfect for mixing into warm or chilled milk for a refreshing festive drink. For those who prefer convenience without compromise, Khoya’s bottled Thandai Milk delivers the same rich, spiced flavours in a ready-to-drink form, balancing tradition with fulfillment.

Adding a savour to the Holi spread, Rajasthani Hing Kachori makes its debut, a crisp, golden pastry aromatised with the bold fragrance of asafoetida (hing) and stuffed with a spiced blend of chickpea flour (besan), split green gram beans (moong dal), and dried fenugreek leaves (kasoori methi). Inspired by Marwari culinary traditions, this flaky delicacy is best paired with Khoya’s signature Saunth Chutney, a tangy complement to its rich flavours.

Sid Mathur, Founder and Director of Khoya Mithai, shares, “Holi is a time for connection and tradition, and nothing brings people together quite like familiar flavours made with care. At Khoya, we honour recipes passed down through generations while enriching them with the finest ingredients and craftsmanship. This collection fulfills Holi in the most vibrant, festive, and timeless way.”

New Delhi, 27th February 2025 – Three Fingers Entertainment Ltd. successfully hosted the Excellency Iconic Awards 2025, an esteemed celebration of success, innovation, and leadership across industries. Held at the Radisson Blu Plaza Hotel, Delhi Mahipalpur, the event brought together industry leaders, influencers, and distinguished guests for a day filled with recognition, inspiration, and networking.

The event commenced with a grand inaugural ceremony featuring the traditional lighting of the lamp, symbolizing knowledge and prosperity. Following this, a warm welcome address was delivered by the event’s founder, Mr. Arun, who emphasized the importance of celebrating excellence and fostering industry connections. “Our mission is to create a platform where talent, innovation, and leadership are acknowledged and celebrated. The Excellency Iconic Awards aim to inspire individuals to continue striving for greatness. We organise these awards to enhance the experience of young entrepreneurs and encourage them to come forward and support Startup India more,” said Mr. Arun Gee, Founder of Three Fingers Entertainment Ltd.

Event Highlights: The event spotlighted renowned influencers who have made significant contributions in their respective fields. Among them were Dr. Ankit Batra, a celebrated numerologist; Amit K Garg, a multi-talented model, entrepreneur, and poet; Ishmeet Kaur, crowned Mrs. India World 2024; and social media influencers Sonia Sharma, Shrishti Venu, and Heer Kamboj. The audience was captivated by an awe-inspiring magic performance by celebrity mentalist Sanchit Batra, whose illusions and mind-reading acts left everyone in awe. Reflecting on his performance, the Celebrity Mentalist said, “I am thrilled to have performed at the Excellency Iconic Awards 2025. It’s an honour to be part of an event that celebrates talent and innovation across industries. The energy and enthusiasm of the audience made the experience even more special, and I’m grateful to have contributed to such a memorable occasion.”

The event continued with an engaging panel discussion focusing on Women’s Empowerment and ADHD, where thought leaders shared valuable insights on breaking barriers and raising awareness. The cultural segment included a vibrant dance performance celebrating India’s artistic diversity. Bollywood star Isha Koppikar presented awards to outstanding startups, recognising their contributions to innovation and entrepreneurship. Chief guest Swami Ji honoured Isha Koppikar for her achievements, during which Isha expressed her gratitude and shared her thoughts of the day: “It’s an honour to be part of an event that recognizes talent and dedication across diverse fields. It is a privilege to share the joy of life with others, and we should carry this thought of the day with us for the rest of our lives.” followed by press conferences featuring both Isha and Dino Morea, where they expressed their admiration for the event’s commitment for the spirit of innovation, resilience, and talent showcased throughout the event.

While talking about the event Ashu Saini, Director of Three Fingers Entertainment Ltd. said, “Our goal is to provide a platform where startups and industry leaders can gain recognition and connect with like-minded professionals. Each year, we strive to elevate the event’s impact, encouraging more startups to come forward and showcase their potential. We believe that by doing this, we can contribute to the growth of India’s startup ecosystem and inspire the next generation of entrepreneurs.”

The Excellency Iconic Awards 2025 concluded on a high note, leaving attendees inspired and motivated. With its seamless blend of recognition, entertainment, and thought-provoking discussions, the event reinforced its mission of celebrating excellence and empowering future leaders. As the curtains fell on this prestigious celebration, the organisers expressed their commitment to continuing this tradition of honouring individuals and organisations that shape a better tomorrow. The evening’s success marked another milestone for Three Fingers Entertainment Ltd., setting the stage for even more remarkable events in the future.

Bangalore, 27th February 2025: Recognising its export excellence, Toyota Kirloskar Motor (TKM) was recently honoured with the ‘Star Performer Award’ at the 54th EEPC India National Export Awards held at New Delhi. The award was presented for the company’s exemplary export performance under the engineering products, specifically in the category of Engines & Parts under the Large Enterprise segment for the export year 2021-22.

The prestigious EEPC India National Export Awards honour exceptional achievements in India’s engineering exports sector, celebrating innovation, excellence, and significant contributions to foreign trade. The event, organized by the Engineering Export Promotion Council (EEPC) of India, was graced by esteemed dignitaries, including Shri. Jitin Prasada, Hon’ble Minister of State for Commerce and Industry, Electronics and Information & Technology – Government of India; Mr. Adhip Mitra, Executive Director & Secretary, EEPC India; Mr. Pankaj Chadha, Chairman, EEPC India and Mr. Pradeep Kumar Aggarwal, Regional Chairman (NR), EEPC India.

TKM secured this prestigious award based on the key performance metrics such as Free on Board (FoB) value of exports, net foreign exchange earned, and product range. In 2021-22, TKM recorded a 39% increase in exports of the Engines & Parts, reinforcing its strong position in the global supply chain. This reflects TKM making concentrated efforts in ensuring high-quality manufacturing, global competitiveness, and sustained export growth.

Expressing gratitude on receiving the award, Mr. G. Shankara, Executive Vice President & Director of Finance and Administration – Toyota Kirloskar Motor, stated, “This award is a testament to Toyota Kirloskar Motor’s commitment to quality, innovation, and strong contributions to India’s growing role in global automotive exports. We are truly honoured to be recognized, at the national level, for our export accomplishments through the engineering excellence and relentless efforts in realising the global competitiveness in this direction.

We extend our heartfelt gratitude to EEPC India for this recognition and reaffirm our dedication to further strengthening the export initiatives, thereby enhance strong presence in international markets.”

This accolade follows TKM’s previous recognition at the EEPC India Southern Region Export Award Ceremony, where the company was lauded for its remarkable export performance. Last year, TKM was conferred with two prestigious awards: the ‘Engines and Turbines & Parts, thereof – Large Enterprise’ award for 2019-20 and the ‘Gold Trophy’ for Top Exporters under the Merchant Exporter category for 2020-21

San Jose, Feb. 27, 2025 — Cisco [NASDAQ: CSCO] today announced plans for an expanded partnership with NVIDIA to provide AI technology solutions to enterprises. Enterprises recognize that AI is essential to growth but remain early in their adoption as they navigate the unique technical complexity and security demands of operating AI-ready data centers. The expanded partnership aims to give organizations flexibility and choice as they look to meet the demand of AI workloads for high-performance, low-latency, highly power-efficient connectivity within – and between – data centers, clouds, and users.

“A robust and scalable AI ecosystem is key to driving the transformative power of AI,” said Hans Vestberg, Chairman and CEO of Verizon. “This expanded partnership between Cisco and NVIDIA, just like our Verizon AI Connect strategy and solutions, builds towards accelerating and enabling resource-intensive AI workloads at the Edge of the network.”

The NVIDIA Spectrum-X Ethernet networking platform based on Cisco and NVIDIA silicon will form the foundation for many enterprise AI workloads. By enabling interoperability between both companies’ networking architectures, the two companies are prioritizing customers’ needs for simplified, full-stack solutions. The goal of the expanded partnership is to allow customers to optimize their AI infrastructure investments with a common architecture, using their existing management tools and processes, spanning front and back-end networks.

“Enterprises are under immense pressure to deploy AI quickly and effectively, and many leaders struggle to justify the investment while balancing the risks,” said Chuck Robbins, Chair and CEO, of Cisco. “Together, Cisco and NVIDIA are partnering to remove barriers for customers and ensure they can optimize their infrastructure investments to unlock the power of AI.”

“Advancing at lightspeed, AI will revolutionize every industry,” said Jensen Huang, founder and CEO, of NVIDIA. “NVIDIA Spectrum-X is Ethernet enhanced and supercharged for AI. Together with Cisco’s enterprise platforms and global reach, we can help companies worldwide build state-of-the-art NVIDIA infrastructure as they race to transform with AI.”

By making it easier to integrate and standardize on both Cisco and NVIDIA technology, customers will benefit from current and future technology advancements in the NVIDIA Spectrum-X platform such as adaptive routing, telemetry, congestion control, and low latency, as well as Cisco’s broader networking, security, and digital resilience portfolio, including the Splunk data platform. As businesses develop AI capabilities and train models on their own data, having a comprehensive security strategy becomes crucial.

“World Wide Technology’s long-standing partnerships with Cisco and NVIDIA have already resulted in cutting-edge AI solutions that drive innovation and business transformation,” said Jim Kavanaugh, Co-Founder and CEO,of  World Wide Technology. “By leveraging the strengths of Cisco’s deep expertise in the data center and NVIDIA’s advanced AI technologies, we are poised to deliver unparalleled value to our customers and help them navigate the complexities of AI adoption with confidence.”

Cisco and NVIDIA: Accelerating AI workload adoption in the enterprise

Together, the two companies are committed to bringing new levels of innovation to accelerate the adoption of AI within enterprises. Focusing on simplifying deployment and operations, while improving workload performance and visibility, the objective of this deeper partnership is to deliver the highest-performance Ethernet solutions available for AI workloads and extend NVIDIA’s Spectrum-X architecture to include Cisco Silicon One, making Cisco the only partner silicon-supported in Spectrum-X Ethernet solutions. In addition, the expanded partnership will help move enterprise data center Ethernet AI projects from prototype to full deployment, which would otherwise be limited to public cloud or SaaS services.

Today, Cisco and NVIDIA are planning to develop joint solutions for customers.

• Cisco will develop data center switches with the NVIDIA Spectrum Ethernet platform. The open ecosystem approach will provide customers with more choices and flexibility. Organizations can standardize on the NVIDIA Spectrum-X networking platform with both Cisco and NVIDIA switch silicon-based architectures, bringing the industry-leading technologies from both companies under a single management fabric.
• Cisco will collaborate with NVIDIA to create and validate NVIDIA Cloud Partner (NCP) and Enterprise Reference Architectures based on NVIDIA Spectrum-X with Cisco Silicon One, Hyperfabric, Nexus, UCS Compute, Optics, and other Cisco technologies.
• Cisco and NVIDIA are committed to collaboration and joint development, aiming to deliver the highest-performing Ethernet solutions for customers. The companies plan for continued collaboration to address significant challenges like congestion management and load balancing so that customers can scale and secure AI deployments.

Bangalore, India – February 27, 2025 – Zendesk, a global leader in AI-powered service, today announced that it has signed a definitive agreement to acquire Local Measure, a leading provider of CCaaS and advanced voice solutions and a long-time AWS partner. This acquisition accelerates Zendesk’s expansion into larger, more complex service environments, enhances its AI voice capabilities, and strengthens its integration with Amazon Connect, AWS’s enterprise-ready, AI-powered, cloud contact center solution that helps companies deliver superior customer service at a lower cost.

“Voice is one of the most personal and powerful ways businesses connect with their customers and employees, and managing it at scale requires a solution that is both intelligent and adaptable,” said Tom Eggemeier, CEO of Zendesk. “By acquiring Local Measure, we are fast-tracking our ability to deliver a fully integrated, AI-powered voice solution that combines the strength of Zendesk’s platform with the flexibility, security, and scalability of Amazon Connect. This move positions Zendesk to lead in the next generation of AI-powered service.”

Local Measure’s technology is built for high-volume, complex service environments. It enables businesses to implement sophisticated call routing, leverage AI-powered automation, unify inbound service and outbound sales and marketing efforts, and provide real-time insights that improve service quality.

“We’ve worked closely with Zendesk as a strategic partner, and this next step means faster deployment, lower complexity, and cloud-native innovation making Zendesk a fresh alternative to legacy Contact Center providers,” said Jonathan Barouch, CEO of Local Measure. “Together, we can bring customers the best of both worlds – Zendesk’s industry-leading AI-driven service solutions and Local Measure’s deep expertise in voice technology and contact centers.”

This acquisition also strengthens Zendesk’s collaboration with AWS, reinforcing its position as a key provider of AI-driven service solutions. Local Measure’s deep expertise in voice and CCaaS combined with its seamless integration with the AI capabilities of Amazon Connect, will enable Zendesk to deliver more advanced automation, smarter agent assist tools, and greater flexibility and scalability for companies managing large-scale service operations.

“At AWS, we are focused on helping customers solve complex challenges at scale, and Amazon Connect is a critical part of that because it brings enterprise-ready capabilities that are global and AI native,” said Colleen Aubrey, senior vice president of AWS. “We are excited to work with Zendesk and Local Measure to unlock new opportunities for organizations to benefit from Amazon Connect helping them improve customer experience and operate faster, smarter, and more efficiently.”

Roorkee, India – 27 02, 2025: IIT Roorkee has achieved a historic milestone by becoming the first IIT to establish Standards Clubs across 14 departments in collaboration with the Bureau of Indian Standards (BIS). This initiative aims to instill a culture of quality, safety, and standardization in engineering and technology education, ensuring students gain crucial insights into national and international standardization frameworks.

The departments participating in this initiative include Civil Engineering, Hydrology, Electronics & Communication Engineering, Mechanical and Industrial Engineering, Earthquake Engineering, Earth Sciences, Electrical Engineering, Metallurgical & Materials Engineering, Water Resources Development and Management, Design, Chemical Engineering, Polymer and Process Engineering, Hydro and Renewable Energy (HRED), and Computer Science and Engineering. These diverse departments will engage in interdisciplinary collaborations, enhancing the scope and impact of standardization across multiple domains.

BIS officials visited IIT Roorkee on December 10, 2024, to formally engage with the students and mentors, providing valuable insights into the importance of standardization in research, academia, and industry. The clubs will organize workshops, technical sessions, and hands-on projects, empowering students to contribute actively to the field of standardization.

Prof. Kamal Kishore Pant, Director, of IIT Roorkee, lauded the initiative, stating, “Being the first IIT to establish Standards Clubs across 14 departments underscores IIT Roorkee’s commitment to excellence in education and research. This initiative will not only equip students with industry-relevant skills but also strengthen India’s position in global standardization efforts.”

Prof. Deepak Khare, BIS Chair Professor & Professor (HAG), Department of Water Resources Development & Management, IIT Roorkee, highlighted the institute’s commitment to advancing standardization, stating: “IIT Roorkee’s proactive initiatives in standardization serve as a model for academic institutions. By engaging students from diverse disciplines, we are fostering a comprehensive understanding of standards as a catalyst for innovation, quality enhancement, and economic growth.”

Shri Pramod Kumar Tiwari, IAS., Director General, BIS also praised this pioneering effort, remarking, “IIT Roorkee’s forward-thinking approach to standardization sets a high standard for academic institutions. In academic institutions/schools, standard clubs are being established by BIS to sensitize young members of society about the importance of standards in improving quality of life. By involving students from diverse disciplines, the initiative fosters a comprehensive understanding of standards as a driving force for innovation, quality enhancement, and economic growth.”

Shri Pramod Kumar Tiwari, IAS., Director General, BIS will be inaugurating these 14 standard clubs at IIT Roorkee on 27 Feb. 2025.

This initiative marks a significant step in IIT Roorkee’s mission to integrate quality assurance and standardization into higher education, paving the way for future leaders in engineering, technology, and policy-making.