Archives 2025

NSDC International Takes Bold Step to Make India the Global Care Capital Through Workforce Training

Mumbai, February 17, 2025 – India’s care sector is at a crucial juncture, requiring a strengthened workforce to meet both national and global demands. In a summit -Transforming the future of the skilled workforce in the care sector – organised by NSDC international in Chandigarh, Shri V.K. Paul, Member (Health), NITI Aayog, emphasized the need to expand skilling initiatives beyond traditional medical education, balancing quality with quantity.

Talking about skilling initiatives, Shri Paul said that the NSDC International is playing a pivotal role in this effort, ensuring care professionals trained in India are globally employable. He highlighted the importance of evolving curriculum, strengthening regulatory frameworks, and scaling up skill-based training programs to address workforce shortages, including in specialized areas such as geriatric care. He said, “The private sector collaboration is essential to bridge the skill gap. With structured policies and strong industry-academia partnerships, India can enhance its healthcare skilling ecosystem and emerge as a key contributor to the global workforce.”

The summit witnessed participation of vice chancellors from 50 institutions and around dozen AIIMS chief working towards a stronger healthcare ecosystem.

NSDC International paves India’s path to becoming global care capital through care workforce skilling 2

Shri Paul further said, “India’s healthcare workforce is a critical asset to both the nation and the world. With increasing global demand for skilled professionals, structured skilling initiatives play a pivotal role in equipping our workforce with the expertise required to meet international standards. The efforts of NSDC International in developing a highly trained Care talent pool have significantly contributed to this vision, enabling professionals to excel in diverse healthcare environments. By strengthening skill development and placement pathways, we are not only addressing workforce requirements domestically but also enhancing India’s position as a trusted provider of skilled Care professionals across the globe.”

Adding to this, Alok Kumar, CEO, NSDC International said,” With a projected global shortage of 15 million Caregivers by 2030, the demand for skilled professionals is at an all-time high. Countries like Germany, Japan, and Canada have increased their intake of international Caregivers by over 30% in the last two years alone. India, with its young and skilled workforce, has the potential to bridge this gap. At NSDC International, we are committed to developing a globally competent caregiver workforce by aligning skilling programs with international accreditation, streamlining certification processes, and integrating cultural adaptability training. By fostering strategic global partnerships, we aim to position India as a trusted provider of skilled care professionals, creating dignified employment opportunities while strengthening global healthcare systems.”

Aster Medcity Increases Capacity with New Fourth Tower and 100 Additional Beds

Kochi, February 17th, 2025: Aster Medcity, Kerala’s first JCI-accredited quaternary care multispecialty hospital, marked a significant milestone with the launch of its fourth tower. Inaugurated by P Rajeeve, Minister for Law, Industries and Coir, in the presence of Dr. Azad Moopen, Founder and Chairman, Aster DM Healthcare, Mr. Anoop Moopen, Director, Aster DM Healthcare, Mrs. Nazeera Moopen, T J Wilson, Executive Director and Group Head-Corporate Governance, Mr. Ramesh Kumar, COO, Aster India and Dr. Nalanda Jayadev, CEO, Aster Medcity. The new tower spans 1lakh sq. ft with 100 new beds, meeting the growing healthcare needs of the region and providing advanced medical care to its patients.

The new tower will house the Aster Institute of Cardiac Sciences and Aster Aesthetics, Aster Dermatology with 25 consultation rooms (cosmetic and reconstructive surgery). This expansion coincides with Aster Medcity’s 10th anniversary celebrations, underscoring a decade of medical innovation, excellence, and community care.

P Rajeeve, Minister for Industries, Law and coir inaugurating the new fourth tower of Aster Medcity

Inaugurating the new tower, P Rajeeve, Minister for Law, Industries and Coir said, Kerala has a world-class healthcare system and is rapidly emerging as a medical tourism destination, a demonstration to the strong partnerships between the public and private sectors. Aster Medcity is a vital contributor to this success, providing top-notch facilities. Aster’s active participation in numerous CSR-funded healthcare initiatives, particularly under Dr. Azad Moopen’s significant leadership, is commendable, and we look forward to their continued impact. I am especially pleased to see specialized centers at Aster dedicated to areas requiring such expertise, like women’s heart health and geriatric care.

There were launch of new departments including ,the renovated Aster Institute of Cardiac Sciences, launched by Dr. Azad Moopen, and the 360-degree heart care segment, launched by MLA T J Vinod. Manoj M.G, a patient who underwent a successful wrist replantation at Aster Medcity, launched the renovated Aster Aesthetics department. His hand had been completely severed at the wrist, and the wrist replantation was performed by the hospital’s exprt Plastic, Reconstructive & Aesthetic team.

Speaking on the occasion, Dr. Azad Moopen, Founder and Chairman, Aster DM Healthcare, said, “The launch of our new tower at Aster Medcity is a testament to Aster DM Healthcare’s commitment to world-class healthcare services. Since our inception, we have continually evolved to meet the growing healthcare needs of our communities. This expansion comes at a time when healthcare innovation is paramount. As we look to the future, we remain dedicated to making healthcare accessible, affordable, and of the highest quality. This milestone reinforces our vision of providing compassionate care, strengthening our global footprint, and ensuring that every patient who walks through our doors receives world-class medical attention.”

Mr. Anoop Moopen, Director, Aster DM Healthcare, said, “This expansion marks another significant step in our journey to revolutionize healthcare. At Aster, we strongly believe in leveraging innovation to enhance patient care and experience, and our new tower is designed to do just that. Our commitment to excellence has earned us several accolades, including different media awards. This new tower will further cement our position as a leader in patient-centered care, ensuring that we continue to provide best-in-class medical services to those who trust us with their health.”

As part of the inauguration, Aster Medcity also launched a unique health initiative aimed at encouraging individuals to “Take Charge” of their health. Hibi Eden MP inaugurated the initiative. This campaign is designed to inspire people to adopt healthier lifestyles, reducing their dependency on hospital care and fostering a culture of proactive health management.

Dr. Nalanda Jayadev, CEO, Aster Medcity said, “Aster Medcity has always been at the forefront of medical excellence, and the launch of this new tower takes our commitment to the next level. Our NABH and JCI-accredited standards, along with cutting-edge technologies will empower us to deliver unparalleled care to our patients. Beyond just infrastructure, what truly sets us apart is our focus on compassionate, patient-first healthcare. Our new tower is not just an expansion—it is a promise to our patients that we will continue to lead, innovate, and transform healthcare for generations to come.”

Since its inception, the 40-acre waterfront campus, has played a pivotal role in transforming medical value tourism in Kerala, attracting patients from across the globe. Aster Medcity is also the first facility in Kerala to introduce high-precision robotic surgeries using the da Vinci surgery system. Through its Aster Minimal Access Robotic Surgery (MARS) program, the hospital has successfully performed over 5,000 robotic-assisted surgeries across various specialties.

Apollo Expands Reach with New Integrated Health Hub in Hyderabad

Hyderabad, 17th February 2025: Apollo is revolutionizing healthcare access with a groundbreaking milestone – the launch of its 6,500th Apollo Pharmacy in Narsingi, one of Hyderabad’s fastest-growing suburbs. This new pharmacy introduces an innovative twist: it will be co-located with an Apollo Clinic and the diagnostics division of Apollo Health and Lifestyle Limited (AHLL), creating a comprehensive healthcare hub for the community.

This 3200-sq-ft multispecialty centre represents a significant step forward in its neighborhood healthcare program aligning with the promise of customer centricity. This new format will make Omni Channel ‘One Apollo’ Model a reality in the physical world by bringing in medicines, diagnostics and doctor consultations under one roof.

apolllo

This will add to the already existing Apollo 24/7 online platform where over 35 million users have benefited from accessibility to seamless healthcare continuum of the Apollo group.

Shobana Kamineni, Promoter Director – AHEL & Executive Chairperson – Apollo Health Co. Ltd., said, “This One Apollo approach makes access to trusted and high-quality care easy and immediate. It’s also the best way to integrate the Apollo Health universe to benefit customers. We can easily repurpose some of our large format pharmacies and open new centers to scale this model. It’s an Apollo advantage.”

Dr. Sangita Reddy, Joint Managing Director, Apollo Hospitals, added: “Apollo Hospitals, at the forefront of pioneering healthcare formats is now strategically expanding its reach with the launch of the clinic-in-pharmacy model. Recognizing the integral role of retail healthcare in the consumer health journey, this integrated format is designed to provide pharmacy customers with readily accessible and quick consultations, health checks, and blood tests, all within the unified environment of the pharmacy. “

Celebrating Wisdom and Inspiration: St. Xavier’s Annual Day Pays Homage to Swami Vivekananda

St. Xavier’s High School, Ghaziabad, celebrated its much-anticipated Annual Day 2025 with grandeur on 15th February 2025. Themed “The Guru to the World: Swami Vivekananda”, the event gathered over 1,200 attendees, highlighting the life and teachings of Swami Vivekananda through a spectacular stage production.

The event was graced by Chief Guest Mahamedhaa Nagar, Spokesperson BJP UP and DUSU Secretary 2017, who commended the school for its efforts in promoting cultural and intellectual enrichment.

The theatrical presentation explored Swami Vivekanand’s journey from childhood to becoming one of India’s most influential spiritual leaders, offering a profound message of spiritual awakening, self-confidence, and national pride. Under the team of teachers and staff, the play’s production took 3 months of ideation, playwriting, and auditions, followed by a month of intensive rehearsals, all while maintaining the students’ regular academic schedule.

St. Xavier’s High School-Presents a Theatrical Tribute-5

With a cast and crew of over 400, the play was a testament to in-house direction, scriptwriting, choreography, and live music playback, making it an immersive and emotionally charged experience. The audience was deeply moved by the passionate performances, intricate stage design, and soulful musical renditions, all of which combined to make the production truly unforgettable.

Ms. Sudha Murugkar, Principal of St. Xavier’s High School, Ghaziabad, said, “The play was a beautiful fusion of history, culture, and talent. We are incredibly proud of our students for their dedication to bringing this important story to the stage. Swami Vivekananda’s vision continues to inspire and challenge us to strive for greatness in all that we do, and it’s heartening to see our students embrace these ideals.”

The Annual Day celebrations served as a perfect blend of cultural heritage, artistic brilliance, and educational excellence, leaving parents, teachers, and the larger community inspired. As St. Xavier’s High School concluded its annual day on a successful note, the event reaffirmed its vision of providing education to students that encompasses the development of the whole individual: academic, aesthetic, creative, social, physical, emotional and spiritual.

Dietary Suggestions For Managing Anxiety and Sleeplessness During The Exams

Payel Kumar Roy

By-Dr Payel Kumar Roy, Chief Dietician & Critical Care Nutritionist Techno India DAMA Hospital

Confidence during exams,one should focus on a diet rich in whole grains, lean protein, healthy fats, fruits, and vegetables, prioritizing foods like: whole oats, berries, fatty fish (salmon), nuts, eggs, leafy greens, yogurt, and avocado as they provide sustained energy, essential nutrients, and antioxidants to support brain function and focus.

Key components of an exam-boosting diet:

i. Complex carbohydrates:

ii. Whole grains like brown rice, quinoa, whole wheat bread

iii. Oats

iv. Sweet potato

v. Lean protein:

vi. Fish (salmon, tuna, mackerel)

vii. Chicken breast

viii. Eggs

ix. Tofu

x. Lentils

xi. Healthy fats:

xii. Avocados

xiii. Nuts (walnuts, almonds)

xiv. Seeds (chia, flaxseed)

xv. Olive oil

xvi. Fruits and vegetables:

xvii. Berries (blueberries, strawberries, raspberries)

xviii. Citrus fruits (orange, grapefruit)

xix. Leafy greens (spinach, kale)

xx. Broccoli

xxi. Bell peppers are included into

Important considerations

I. During exam time, one should have foods that are brain-healthy, provide energy, and helps to focus.

II. Brain-healthy foods

III. Eggs

IV. Contain choline, which is important for brain function

V. Leafy greens

VI. Contain vitamins that can improve alertness and memory

VII. Berries

VIII. Contain anthocyanins, which may help promote academic performance

IX. Nuts

X. Contain vitamin E and zinc, which can help with cognitive functioning

Other Important Suggestions

i. Stay hydrated

ii. Avoid excess sugar, salt, processed foods, and aerated drinks

iii. Eat small & frequent meals that are easy to digest

iv. Eat high-fiber foods to prevent indigestion and bloating.

How to Calm Your Nerves: Tips for Reducing Exam Anxiety

Ms Pragya Priya Mondal

By-Ms Pragya Priya Mandal, Counseling Psychologist, Monoshij – A Mental Health Unit Of Techno India Group

With exam season round the corner, how small weekend activities/small outings can help their kids reduce exam anxiety.

One vital piece of knowledge that has been kept in the dark for long is the dangers of overlearning. While learning and repeated rehearsal can strengthen synaptic connections, overdoing it leads to synaptic saturation- meaning, further learning will not only fail to strengthen neural circuits, it will actually weaken the person’s ability to recall the learnt material. If our memory can be thought of as a box filtering necessary information into it, overlearning clogs the filter.

Therefore, as correctly guessed, taking breaks is indeed the way out. Short weekend outings after days of studying can actually help relieve stress. The breaks and times spent experiencing fun with family and friends lowers levels of stress hormone and gives a boost to the secretion of happy hormones! And that lays the foundation for better focus and a calmer mind, enhancing more active learning- exactly what a student needs before an examination.

Imagine having to constantly study with nothing else to do for days on end- no TV, no storybooks, no phone calls, no interruptions from family and relatives. Waking up and sleeping to text-books alone. All it will lead to is mental fatigue, anxiety, and inevitably, a setting sense of dullness in a person.

Outings and family time function like a reset button for the mind, boosting alertness and a spark of motivation. In fact, it is also during these breaks that memory consolidation happens- meaning that if newly learnt material is like wet cement, breaks allow it to harden and preserve the imprint, securing it in long-term memory.

Sleeping after a period of study is known to be highly beneficial when it comes to memory consolidation and also one of the most effective antidotes to anxiety.

The best ways to utilise breaks in between studies could include having a hearty conversation with best-friend, laughing wholeheartedly, stretching, doing light yoga, taking short walks or dancing to one’s favourite tunes.

For the little readers and writers out there, journaling one’s heart, hurling out all worries on the pages and light reading fiction novels are just as helpful to bring oneself back to focusing on the endless series of chapters.

Signs OF exam anxiety & How to balance motivation and relaxation?

Coming to the role of parents. Encouraging the students to study harder, be that through affection or strictness, it is just as crucial to watch out for the key indicators of anxiety and mental fatigue. Youngsters, before exams, might be found to get easily irritable or suddenly fall silent, keep uttering “I’ll probably fail” from time to time, or may be experiencing bouts of crying.

Some are seen to withdraw from people altogether or show a tendency to avoid studying. Others resort to binge-eating food to battle the anxiety or fall ill right before exams- clear signs of anxiety and burnout. Several students complain about difficulties falling asleep or constantly feeling sleepy and dizzy. Naturally so, since exams and the pressure to score well consume their waking and sleeping thoughts.

In times like that, the solution is to balance it out- motivate them but also encourage taking breaks. The worst possible poison is pulling an all-nighter the day before the paper. Using the popular POMODORO technique to study, mixing different subjects instead of sticking to the same one all day, and integrating breaks with creative outlets can help dial down the anxiety and fatigue.

It can help the child if the parent surprises them with movie tickets, asking to go out together for grocery shopping or to the mall, taking mindless TV breaks together, or a quick trip about two weeks before the final day crashes in. It is also essential to ensure that they are getting adequate sleep and healthy meals, especially the night before examination.

Parents can actively take part in disengaging their children from hours of learning. They can call the kids over for a chitchat, remind them to take water-breaks from time to time, praise the efforts throughout the process and resist every external pressure to be the ‘victorious competitive cousin’ in the clan- more than enough for starters.

This is no ‘Alice In Borderland’ where it’s a ‘game over’ unless they win it; one can relax. It is rather the need of the hour to ensure that their young ones feel reassured. Before the exam, showing a bit of faith in them, perhaps with a loving pep-talk, without attaching it to a high percentage goal can actually give them the needed boost in confidence.

Mosaics Fine Art Festival Holds 30th Annual Event

More than 100 juried artists from throughout the country will participate in the St. Charles fair.

Childrens Village2.24

(St. Charles, Mo., Feb. 16, 2025) The 30th annual Mosaics Fine Art Festival will be held on Fri., Sept. 12 from 4 to 9 p.m., Sat., Sept. 13 from 10 a.m. to 8 p.m., and Sun., Sept. 14 from 11 a.m. to 4 p.m. The free family-friendly event will be held along several blocks of North Main St. in Historic St. Charles, Mo. where more than 30 restaurants and over 75 shops are located.

The three-day festival includes over 100 juried artists from more than 15 states exhibiting and selling their artwork. Media categories include clay, drawing, glass, leather, metal, pastel, oil/acrylic, photography, printmaking, sculpture, watercolor, and wood. A total of $5,000 will be awarded to the top nine artists.

The Children’s Village area will feature hands-on art experiences for children to create their own make-and-take art masterpieces. Hours are 11 a.m. to 4 p.m. on Sat. and Sun. Mary Hediger’s Memorial Art Shop for Kids is a kids-only gallery where children ages 14 and younger can buy professional artwork. Designed to foster art appreciation at a young age, all pieces are donated by participating festival artists and can be purchased for a nominal fee.

The H. Robert Pank Memorial Music Stage will showcase a variety of performing artists throughout the weekend. The Artists for Adoption Pet Pavilion, located at the north end of the festival, will be open to families interested in adopting pets from Stray Paws Adoptables.

The Joyce Rosen Founder’s Scholarship art display will include select high school students’ works of art. Scholarships will be presented in memory of Joyce Rosen, the original festival founder and a longtime supporter of St. Louis artists and events.

The nonprofit Mosaics Fine Art Festival showcases local and regional artists while educating the community about how art can enhance their lives. The festival features a diverse range of artwork from emerging, mid-career, and established artists across all media. For more information, call (314) 406-2067 or visit http://www.stcharlesmosaics.org.

Reports Highlight Assistive Tech & Flexible Work for Disability Inclusion

New Delhi, India, 15th February 2025: Public policy firm, The Quantum Hub (TQH), and disability rights NGO Youth4Jobs (Y4J) released two new respective reports concerning workplace accessibility for persons with disabilities in India at the India International Centre today. Supported by Zoom, a leading AI-first work platform for human connection, the two reports delved into how the provision of reasonable accommodations for persons with disabilities at the workplace, such as assistive technologies and flexible work, have proven effective in removing infrastructural barriers and enhancing workforce participation. While TQH’s report highlighted best practices emerging from a comprehensive review of Indian and global laws covering workplace accommodation provisions for persons with disabilities, Y4J provided quantitative insights into the state of employment for this demographic in India, through a detailed survey of over 200 employees with disabilities.

The launch event saw academics, civil society, bureaucrats, and the private sector come together to discuss workplace accessibility and inclusion for persons with disabilities. Shri Rajesh Aggarwal, Secretary, and Ms. Manmeet K. Nanda, Joint Secretary, Department of Empowerment of Persons with Disabilities, Ministry of Social Justice and Empowerment, were present as Distinguished Guests, with Mr. Aggarwal additionally delivering the keynote address.

A panel discussion, moderated by leading disability rights activists and the director of policy & Programs at TQH Nipun Malhotra, was also held, providing cross-sectoral perspectives on workplace inclusion. Panelists included Rahul Gambhir (Chief Manager and Digital Accessibility Specialist – Union Bank of India), Amar Jain (Co-Founder, Mission Accessibility), P.V. Madhusudhan Rao (Professor, Departments of Design and Mechanical Engineering – IIT Delhi), Jaishankar Natarajan (CEO – India Autism Center), and Madhubala Sharma (Senior Program manager Inclusive eXperiences and Technologies – Amazon). Zoom’s India Head of Government Relations Rohit Kumar also facilitated the day’s discussions.

Workspaces, both in India and internationally, have not traditionally been inclusive for persons with disabilities, often hindering their ability to access meaningful and dignified employment. For example, 16% of the world’s population, or 1 in 6 people, experience disability, making persons with disabilities the world’s largest minority group. However, 80% of them are of working age, yet only one-third are engaged in the workforce. In India, the National Statistical Office (NSO) estimated in 2018 that 2.2% of the population experienced disability, a figure significantly below the global average. Other surveys, such as the National Family Health Survey 2019, place the proportion even lower at just 1%. The employment scenario in India is also concerning, with only 22.8% of persons with disabilities employed.

However, the provision of reasonable accommodations, such as assistive technologies and flexible work arrangements, has proven effective in removing barriers and enhancing workforce participation. The two reports deploy distinct methodologies and frameworks, to help understand the relationship between reasonable accommodations, workplace inclusion, and dignified employment for persons with disabilities, as detailed in the annexed reports and report overview.

Top leadership from Y4J, TQH, and Zoom also shared their thoughts on the launch of the reports. “These crucial reports, which shed light on workplace accessibility and the role of assistive technologies and flexible work in doing so, can pave the way for stronger, long-term inclusion. Their findings underscore the need for stronger implementation of inclusive policies both at the government and private sector levels. We look forward to the government and private sector embracing these findings to create equitable opportunities for persons with disabilities,” said Meera Shenoy, Co-Founder, of Youth4Jobs.

“We are proud to launch these reports, which highlight the importance of reasonable accommodations, assistive technologies, and flexible work in fostering workplace inclusion for persons with disabilities. By studying global best practices, we provide actionable recommendations for policymakers and businesses. We look forward to engaging with the government and private sector to implement these findings,” said Rohit Kumar, Co-Founder of The Quantum Hub.

“Zoom is proud to support these important research projects highlighting the role of assistive technologies and flexible work in fostering workplace inclusion for persons with disabilities. We believe technology can bridge accessibility gaps, and we encourage the government and private sector to consider these key findings,” said Rohit Kumar, Head of Government Relations, Zoom India.

Krystal Integrated Services Eyes Wastewater Management for Growth

Mumbai, 15th February 2025 – Krystal Integrated Services Limited (KISL), India’s fastest-growing and leading provider of integrated facility management (IFM) and staffing solutions, announced its foray into a fast-growing Waste Water Management and Effluent Treatment (WWM&ET) segment. According to the company’s growth strategy, the WWM&ET segment is estimated to generate a fresh order book of Rs 1,000 crore business in the next 18 months.

The company has executed turnkey projects since 2019 and in the beginning of FY25 started building a core team of 20+ talented members skilled with the Zero Liquid Discharge (ZLD) process and technologies. The team comprises professionals from various IDCs (Industrial Development Corporations) and the private sector and has a combined experience of 200 years in the field.

The company met with significant success when Tindivanam Pharma Park Association (TPPA), Chennai, Tamil Nadu, awarded a multi-year contract for effluent treatment of its Central Effluent Treatment Plant for ZLD. The contract is worth Rs. 19.62 crore for the first year and paves the way for high-margin technology-led business operations that will enable the company to move up the value chain within the IFM industry.

With TPPA, the company hopes to cater to similar manufacturing clusters across the length and breadth of the country and provide sustainable waste management solutions, reinforcing its commitment to environmental stewardship and innovative service offerings.

Commenting on this development, Mr. Sanjay Dighe, CEO & Whole-time Director at Krystal Integrated Services Limited, said, “We are excited to be awarded this significant contract from the prestigious Tindivanam Pharma Park Association in Chennai, Tamil Nadu. It is an honour to be chosen as the partner of choice for such a reputed organization and project.

This segment presents a tremendous opportunity for sustainable and profitable growth. With increasing regulatory focus on environmental compliance and waste disposal, we believe this business has the potential to scale rapidly. The Rs. 19.62 crore contract from TPPA is a testament to our expertise and growing footprint in this sector.”

Aukera Ropes in Taapsee Pannu & Sania Mirza to Champion Women’s Empowerment

Taapsee X Sania for Aukera

National, 15th February 2025: Aukera, one of India’s leading lab-grown diamond jewelry brands announced the onboarding of film actor Taapsee Pannu and former Indian Tennis player and six-time Grand Slam winner Sania Mirza to launch the platform “My Choice My Voice” – an intimate initiative to celebrate women who have stood for their individuality, purpose, have a point of view and made a mark for themselves through their decisions, without making compromises. The initiative will kick off with a nationwide movement backed by multiple media platforms, including print, digital, radio, and In-store and outdoor promotional materials.

Aukera’s unwavering dedication to the celebration of the spirit of womanhood and the pursuit of autonomous choices is the foundation of the initiative. “My Choice My Voice” will be an annual property of the company that will showcase the intimate connection the brand shares with women. Each year, it will bring together a fine selection of widely celebrated and accomplished women.

Speaking on the partnership, Lisa Mukhedkar, co-founder and CEO of Aukera, said, “Aukera is a rallying cry for all women to exercise choice as we see a strong correlation between authentic expression and genuine happiness, exercising free choice. Taapsee and Sania have both had a significant impact on the public, thanks to their unwavering confidence and fierce determination to express themselves through unconventional choices. These gifted individuals who hail from two diverse backgrounds and different disciplines have excelled in their way. They are united by a desire to achieve success, an openness to new experiences, and an appreciation for quality, which is in perfect harmony with our values. My Choice My Voice initiative with both these gifted women is designed to connect with the contemporary Indian woman and tell them that no matter what, Aukera will always stand tall to celebrate and cheer for every choice they make.”

The collaboration with Taapsee and Sania is consistent with Aukera’s overarching objective of uniting with women who persist in challenging the limits of possibility, rejecting compromises, and making clearly defined choices. The initiative is a testament to the powerful performances and fierce delivery of both women in their respective fields of work. Tapsee and Sania will be the sought-after faces of the platform this year, embodying Aukera’s ethos of defying limits and making choices.

The partnership will see Taapsee and Sania lending their voices to the brand through exclusive appearances, digital engagements, and curated storytelling that highlights the spirit of choice and empowerment.

Taapsee Pannu, speaking about the platform said, “For me, making a choice is about staying true to myself. In an industry where you are constantly judged and told what to do, choosing to follow my instincts has defined who I am today. Every role I have taken, and every project I have said no to, has all been a step towards becoming the actor and the woman I want to be. Making a choice is about owning your journey and walking a path that feels authentically yours.”

“Choosing me has always been about determination and resilience. From choosing Tennis as my passion to pushing past obstacles on and off the court, my choices have defined my journey. It’s about believing in yourself even when others don’t, and standing firm on what you know is right for you. That’s how I have shaped my identity, not just as an athlete but as a woman”, Sania Mirza added.

My Choice My Voice is a testament to Aukera’s vision of starting meaningful conversations that inspire and uplift while positioning the brand as more than just fine jewelry, a movement that champions the power of choice and self-expression.