Archives 2025

Kalyan Jewellers Launches ‘Crafting Futures’ Initiative to Uplift Artisans

 Kalyan Jewellers Launches

Chandigarh, Feb 07, 2025: Kalyan Jewellers has announced the launch of Crafting Futures, a transformative CSR initiative and a cornerstone of the With Love brand philosophy. This initiative is dedicated to improving the livelihoods of jewellery artisans, preserving craftsmanship, and fostering community development. To lay the foundation for this initiative, Kalyan Jewellers has committed Rs 3 crore towards its implementation, ensuring tangible and lasting impact from the very start.

To create a larger collective impact and drive meaningful change, Kalyan Jewellers is inviting its partners and stakeholders to join the movement. Crafting Futures is an ongoing effort and a long-term action plan, that is set to evolve and expand in the years ahead.

“Jewellery is not just about gold and gemstones – it carries the soul and artistry of the karigars who bring each piece to life. Their craftsmanship is a living tradition that must be nurtured and passed on. With Crafting Futures, we are ensuring that traditional craftsmanship evolves with modern advancements, taking a stand for the artisans who have upheld our industry’s legacy for generations. We invite our partners to join us in this mission, ensuring a future where every artisan is valued, empowered, and supported,” TS Kalyanaraman, Managing Director, Kalyan Jewellers said.

Crafting Futures is not just a CSR project – it is a movement to create lasting change. The initiative focuses on bridging tradition with innovation by improving workspaces, introducing technology, and providing upskilling opportunities. This approach not only preserves the legacy of craftsmanship but also equips artisans with the skills needed to thrive in a changing industry. Additionally, the initiative will support artisans’ children’s education, provide healthcare, and drive long-term financial stability for artisans and their families.

As Kalyan Jewellers takes this initiative forward, the company invites its long-term partners and stakeholders to join this collective effort. Together, the mission is to build a sustainable ecosystem where artisans thrive, their traditions endure, and their contributions are truly recognised.

Mahindra Electric Origin SUVs: Bookings Open for 9 Variants on Feb 14, 2025

Chandigarh, February 7, 2025: Mahindra’s Electric Origin SUVs have set new benchmarks with world-beating features, making it an #UnlimitIndia pride moment. Driven by the overwhelming response by customers who want to access these world beaters at multiple price points, Mahindra is opening bookings for all packs of the XEV 9e and BE 6 starting February 14, 2025, 9 AM. To support this, a structured production ramp-up is being implemented, with timelines for each variant being shared.

Aadhar Housing Finance Achieves Robust 21% YoY AUM Growth in Q3 FY25

Mumbai, February 7th, 2025: Aadhar Housing Finance Ltd announced its unaudited financial results for the quarter and nine months ended 31st December 2024.

Key Performance Highlights:

Particulars (Rs. Cr) 9M FY25 9M FY24 YoY Q3 FY25 Q3 FY24 YoY
Assets Under Management (AUM) 23,976 19,865 21% 23,976 19,865 21%
Disbursements 5,626 4,904 15% 2,094 1,741 20%
Profit after tax (PAT) 667 548 22% 239 204 17%
Net Worth 6,114 4,249 44% 6,114 4,249 44%
ROA (%) 4.3% 4.2% 4.4% 4.6%
ROE (%) * 16.8% 18.3% 15.8% 19.7%
GNPA on AUM (%) 1.36% 1.40% 1.36% 1.40%

PERFORMANCE HIGHLIGHTS – Q3 & 9M FY25

  • Assets under management (AUM) grew by 21% to Rs. 23,976 crore as of 31st December 2024 from Rs. 19,865 crore as of 31st December 2023
  • Total number of loan accounts as of 31st December 2024 reached 2,86,000+
  • Profit after tax (PAT) increased by 22% in 9M FY25 to Rs. 667 crore from Rs. 548 crore in 9M FY24
  • Net worth stood at Rs. 6,114 Crore as of 30th December 2024 inclusive of IPO proceeds from primary infusion Rs. 1,000 Crore (Gross)
  • Return on assets (ROA) for 9M FY25 stood at 4.3%, as against 4.2% for 9M FY24
  • Return on equity (ROE) for 9M FY25 stood at 16.8% (see note above), as against 18.3% for 9M FY24
  • Gross NPA as of 31st December 2024 stood at 1.36%, as against 1.40% as on 31st December 2023 – Improved by 4 Bp

Commenting on the Q3 & 9M FY25 performance, Mr. Rishi Anand, MD & CEO of Aadhar Housing Finance Ltd said:

 We have successfully concluded the first nine months of FY25 with a strong growth momentum. There has been consistent growth in our AUM, and we have reached an AUM level of Rs. 23,976 Cr as at the end of Q3 FY25 which is a 21% YoY growth in AUM. Disbursements have remained strong with a growth of 20% (Q3 FY25 Vs Q3 FY24). PAT for 9 months ended 31 st December 2024 stood at Rs. 667 Cr, a growth of 22% on a YoY basis.

Government support remains a key growth driver, further strengthened by urbanization and rising demand. The recent budget announcements on income tax exemptions are set to boost the purchasing power of lower and middle-income groups, driving increased demand for housing loans. Budget allocations under PMAY will further enhance affordability initiatives, benefiting AHFCs that primarily serve low- and middle-income borrowers.

This quarter we have added 12 new branches, taking the total number of branches in the current financial year to 34. This takes our total branches to 557 covering 21 states and 545 districts, enabling us to serve 286K+ live accounts across the country. Geographical expansion has always been our core focus area and we continue to strengthen our market presence through our “deeper impact” strategy. Additionally, we continue to leverage advanced data-driven insights, thereby strengthening our risk assessment, optimized resource allocation, and enhanced portfolio management.We are confident in our efforts and the exciting opportunities ahead, as we continue our commitment to serving the underserved communities”.

Ajax Engineering Limited: Initial public offering to open on Monday, February 10, 2025

Chandigarh February 7, 2025: Ajax Engineering Limited (the “Company”) proposes to open an initial public offering (“Offer”) of its equity share of the face value of ₹1 each (“Equity Shares”) on Monday, February 10, 2025. The Anchor Investor Bidding Date is one Working Day prior to the Bid/Offer Opening Date, Friday, February 7, 2025. The Bid/ Offer Closing Date is Wednesday, February 12, 2025.

The Price Band of the Offer has been fixed from ₹ 599 per Equity Share to ₹ 629 per Equity Share. Bids can be made for a minimum of 23 Equity Shares and multiples of 23 Equity Shares thereafter.

The initial public offering comprises an offer for sale of up to 20,180,446 Equity Shares (“Offered Shares”), consisting of up to 1,716,102 Equity Shares by Krishnaswamy Vijay, up to 1,716,102 Equity Shares by Kalyani Vijay, up to 2,288,136 Equity Shares by Jacob Jiten John, up to 5,593,221 Equity Shares by Jacob Hansen Family Trust, up to 1,430,085 Equity Shares by Susie John, and up to 7,436,800 Equity Shares by Kedaara Capital Fund II LLP.

The Offer is being made in terms of Rule 19(2)(b) of the SCRR read with Regulation 31 of the SEBI ICDR Regulations. The Offer is being made through the Book Building Process and is in compliance with Regulation 6(1) of the SEBI ICDR Regulations wherein in terms of Regulation 32(1) of the SEBI ICDR Regulations, not more than 50% of the Offer shall be available for allocation on a proportionate basis to Qualified Institutional Buyers (“QIBs”, and such portion, the “QIB Portion”) provided that our Company in consultation with the BRLMs, may allocate up to 60% of the QIB Portion to Anchor Investors on a discretionary basis by the SEBI ICDR Regulations (“Anchor Investor Portion”), of which at least one-third shall be available for allocation to domestic Mutual Funds, subject to valid Bids being received from domestic Mutual Funds at or above the Anchor Investor Allocation Price. In the event of under-subscription or non-allocation in the Anchor Investor Portion, the balance Equity Shares each shall be added to the Net QIB Portion.

Further, 5% of the Net QIB Portion shall be available for allocation on a proportionate basis only to Mutual Funds and the remainder of the Net QIB Portion shall be available for allocation on a proportionate basis to all QIB Bidders (other than Anchor Investors) including Mutual Funds, subject to valid Bids being received at or above the Offer Price.

However, if the aggregate demand from Mutual Funds is less than 5% of the QIB Portion, the balance Equity Shares each available for allocation in the Mutual Fund Portion will be added to the remaining QIB Portion for proportionate allocation to QIBs. Further, not less than 15% of the Net Offer shall be available for allocation to Non-Institutional Bidders out of which (a) one-third of such portion shall be reserved for applicants with application size of more than ₹0.20 million and up to ₹1.00 million; and (b) two-third of such portion shall be reserved for applicants with application size of more than ₹1.00 million provided that the unsubscribed portion in either of such sub-categories may be allocated to applicants in the other sub-category of Non-Institutional Bidders and not less than 35% of the Net Offer shall be available for allocation to Retail Individual Bidders (“RIBs”) by the SEBI ICDR Regulations, subject to valid Bids being received from them at or above the Offer Price

All potential Bidders (except Anchor Investors) are required to mandatorily utilise the Application Supported by Blocked Amount (“ASBA”) process by providing details of their respective bank accounts (including UPI ID for UPI Bidders using UPI Mechanism) (as defined hereinafter) in which the Bid amount will be blocked by the SCSBs or the Sponsor Banks, as applicable, to participate in the Offer. Anchor Investors are not permitted to participate in the Anchor Investor Portion of the Offer through the ASBA process. Further, Equity Shares will be allocated on a proportionate basis to Eligible Employees applying under the Employee Reservation Portion, subject to valid Bids received from them at or above the Offer Price.

The Equity Shares of the Company are proposed to be listed on BSE Limited (“BSE”) and the National Stock Exchange of India Limited (“NSE”) (the “Stock Exchanges”).

ICICI Securities Limited, Citigroup Global Markets India Private Limited, JM Financial Limited, Nuvama Wealth Management Limited and SBI Capital Markets Limited are the Book Running Lead Managers (“BRLMs”) to the Offer.

All capitalized terms used herein and not specifically defined shall have the same meaning as ascribed to them in the red herring prospectus dated February 4, 2025.

MTAR Technologies Bags Rs. 200 Cr Orders in Clean Energy and MNC Aerospace Vertical

Hyderabad, Feb 07, 2025: MTAR Technologies Limited has secured orders worth Rs. 200 Crs in Clean Energy – Fuel Cells, Civil Nuclear Power, MNC Aerospace and Space verticals. Out of the above orders Rs. 157.4 Crs of orders are from Bloom Energy in Clean Energy – Fuel cells division, Rs. 2.7 Crs of orders are for first articles from Fluence in Clean Energy – Energy Storage systems, Rs. 22.0 Crs of orders are from Clean Energy – Civil Nuclear Power and Rs. 17.9 Crs orders are from Space including orders from ISRO and MNC Aerospace customers. Majority of the orders will get executed by end of FY 26.

srinivas

 “The company is in the process of receiving volume orders for new products with existing customers and new customers in Clean Energy & Space verticals post completion of first articles over the past 2-3 years. We are in final stages of discussion with reputed customers for various other projects that will strengthen our order book over the coming quarters. We expect to register significant growth in Clean Energy and Aerospace verticals backed by robust order book going forward. In addition, we are expecting substantial orders in Civil Nuclear Power by end FY 25.”, said Mr. Parvat Srinivas Reddy, Managing Director, MTAR Technologies Limited.

Amazon India signs MoU with ARGA to boost women entrepreneurship in Uttar Pradesh

Chandigarh, Feb 07, 2025: Amazon India today signed a Memorandum of Understanding (MoU) with ARGA, an initiative of the Government of Uttar Pradesh, to enable women entrepreneurs in and around Gonda district to leverage e-commerce and build their businesses. The collaboration was formalized at a special event celebrating World Wetlands Day at the Parvati Arga Bird Sanctuary. The dignitaries present at the event included Shri Yogi Adityanath, Hon’ble Chief Minister of Uttar Pradesh, Shri Kirti Vardhan Singh, Hon’ble Minister of State for Environment, Forest & Climate Change and Minister of State for External Affairs, Shri Arun Kumar Saxena, Hon’ble Minister of State (IC) for Forest & Environment, Zoological Garden, Climate Change, Government of Uttar Pradesh and Shri Krishan Pal Malik, Minister of State for Forest & Environment, Zoological Garden, Climate Change, Government of Uttar Pradesh.

As part of the MoU, Amazon will support women-led businesses associated with Brand ARGA through its Saheli program. This includes providing training in digital and performance marketing, product listing optimization, and advertising methods. Women entrepreneurs from the region will also gain access to data-driven insights and metrics to better understand customer expectations and market opportunities. The collaboration will also enable Brand ARGA to list its diverse range of products, including pickles, jams, flour, namkeen, gram flour, noodles, and more, on Amazon.in.

On this occasion, Shri Yogi Adityanath, Hon’ble Chief Minister of Uttar Pradesh, said, “At Parvati Arga, we are empowering local women through Self-Help Groups (SHGs). With Amazon’s support, these SHGs will now have the opportunity to sell their products online. While our products have always been of high quality, we have now addressed packaging challenges, and with organizations like Amazon onboard, marketing hurdles are also being overcome. Initiatives like these play a crucial role in advancing the Hon’ble Prime Minister’s vision of Aatmanirbhar Bharat and reinforcing the ‘Vocal for Local’ movement.”

Sharing his views on this occasion, Shri Kirti Vardhan Singh, Hon’ble Minister of State for Environment, Forest & Climate Change and Minister of State for External Affairs, said, “We appreciate Amazon India’s initiative to promote Brand ARGA, a pioneering initiative which is revolutionizing the local businesses by women entrepreneurs of Gonda district. With this MoU, the women of Gonda will be able to sell their products all across the country. Let us all work together to help local artisans and entrepreneurs reach new heights.”

Gaurav Bhatnagar, Director-Sales, at Amazon India, said, “Our collaboration with ARGA reflects Amazon’s commitment to working together with government initiatives to empower women entrepreneurs. By combining the reach of e-commerce with the rich diversity of local products from the Gonda district, we can create growth opportunities for women entrepreneurs in the region. Our Saheli program will provide them with the digital tools and knowledge they need to thrive in today’s market. We strongly believe this partnership can contribute meaningfully to inclusive growth and support the vision of a Viksit Bharat.”

Brand ARGA addresses a crucial issue faced by local businesses – the lack of proper branding and packaging for their diverse range of products, including pickles, jams, namkeen, gram flour, noodles, and more. It enables SMBs to market their products under the brand name ‘ARGA’ in the local/international markets. In the first phase, more than 55 products, including food products, manufactured by the SMBs of Gonda district, have been given a new identity under ARGA.

Amazon Saheli program was launched in 2017, with the aim to enhance the awareness and accessibility of locally made products from women entrepreneurs and local women owned businesses in India. As part of this initiative, Amazon works with partners to drive digitization and provide requisite tools to woman entrepreneurs, which enables them to become successful in their digital endeavors. Today, Amazon Saheli has 60+ partners with a reach of 16 lakh+ women entrepreneurs from urban and rural sectors, along with 1.8 lakh+ women made products products across ten categories like apparel, jewelry, groceries, etc. More than 80,000+ women artisans are involved in this partnership and benefit from it. The artisans produce and sell these products to support their livelihoods.

Amazon India has provided numerous opportunities for women across its ecosystem, including Seller Partners, Operations Network Partners, Community Beneficiaries, Employees, and Associates, all of whom play crucial roles in positively impacting Amazon’s diverse customer base throughout the country. It has introduced various benefits, programs, and initiatives to empower women, within and outside its organization.

Mahindra Manulife Mutual Fund Launches Value Fund

Chandigarh, 07 February 2025: Mahindra Manulife Mutual Fund, a joint venture between Mahindra & Mahindra Financial Services Limited (“Mahindra Finance”) and Manulife Investment Management (Singapore) Pte. Ltd., has introduced the Mahindra Manulife Value Fund, an open-ended equity scheme designed for investors seeking long-term growth through a value investing approach. The fund aims to identify and invest in fundamentally strong yet undervalued companies, unlocking their potential for sustainable returns.

The Mahindra Manulife Value Fund aims to generate long-term capital appreciation by investing in a diversified portfolio of equity and equity-related instruments of fundamentally strong yet undervalued companies. The fund follows an active investment strategy, identifying stocks trading below their intrinsic value with high turnaround potential. Capitalizing on potential stock re-rating and earnings growth, it offers investors a compelling opportunity to build wealth over time.

Anthony Heredia, MD & CEO of Mahindra Manulife Mutual Fund, emphasized the relevance of this offering, stating, “Value investing has long been a time-tested strategy for sustainable wealth creation. With this fund, we aim to identify fundamentally strong businesses available at attractive valuations, providing investors with a structured approach to unlocking long-term growth potential. This offering is well-suited for those looking to build a resilient core portfolio while capitalizing on market opportunities.”

Mahindra Manulife Value Fund will be managed by Krishna Sanghavi, Chief Investment Officer – Equity, who brings over 30 years of experience in the Indian equity markets, along with Vishal Jajoo, Fund Manager – Equity.

Krishna Sanghavi outlined the fund’s core objective: “Our approach integrates fundamental research with valuation-based stock selection. The goal is to build a well-diversified portfolio by identifying undervalued businesses with strong financials, sustainable competitive advantages, and robust growth potential. The fund follows a disciplined investment framework to maximize risk-adjusted returns over the long term.”

The investment approach of the Mahindra Manulife Value Fund combines bottom-up stock selection with a focus on companies trading below their historical valuation multiples. The fund will actively manage portfolio allocation across market capitalizations, leveraging fundamental analysis to uncover quality businesses with strong cash flows and management efficiency. By following a structured value investment process, the fund aims to unlock potential in sectors and companies poised for long-term growth.

The Mahindra Manulife Value Fund is ideal for investors seeking to invest in fundamentally sound yet undervalued stocks. The New Fund Offer (NFO) opens on 7th February 2025, with the subscription window closing on 21st February 2025. The fund will subsequently reopen for continuous sale and repurchase from 5th March 2025.

** The product labelling /risk level assigned for the Scheme during the New Fund Offer is based on internal assessment of the Scheme’s characteristics or model portfolio and the same may vary post New Fund Offer when the actual investments are made.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

Disclaimer:

The views expressed here in this document are for general information and reading purpose only and do not constitute any guidelines and recommendations on any course of action to be followed by the user. No representation or warranty is made as to the accuracy, completeness or fairness of the information and opinions contained herein. The views are not meant to serve as a professional guide / investment advice / intended to be an offer or solicitation for the purchase or sale of any financial product or instrument or mutual fund units for the user. This note has been prepared on the basis of publicly available information, internally developed data and other sources believed to be reliable. While utmost care has been exercised while preparing this presentation, Mahindra Manulife Investment Management Private Limited (MMIMPL) does not warrant the completeness or accuracy of the information and disclaims all liabilities, losses and damages arising out of the use of this information. The data/statistics, wherever provided, are given to explain general market trends in the securities market, it should not be construed as any research report/research recommendation. Users of this presentation should rely on information / data arising out of their own investigations and advised to seek independent professional advice and arrive at an informed decision before making any investments. Neither Mahindra Manulife Mutual Fund, MMIMPL nor Mahindra Manulife Trustee Private Limited, its directors or associates shall be liable for any damages that may arise from the use of the information contained herein.

India and UK Strengthen Ties with Workshop on Green Hydrogen Innovation

New Delhi, 7th February 2025:- With an objective to strengthen India-UK cooperation on hydrogen standardization through Green Hydrogen Production & Regulations, Bureau of Indian (BIS), in collaboration with BSI (British Standards Institution) and the UK Government’s Foreign, Commonwealth & Development Office (FCDO), hosted a two-day India-UK Standards Partnership Workshop on Green Hydrogen in New Delhi.

The India-UK Standards Partnership Workshop on Green Hydrogen marks a milestone in fostering international cooperation for achieving clean energy transitions. It serves as a testament to the importance of knowledge exchange, standardization, and innovation in building a sustainable hydrogen market, said Ms. Abbey Dorian, Energy Sector Lead at BSI during the workshop.

She said, “India and the UK have a shared ambition to become leaders in green hydrogen, supporting the goal of a net zero future.”

The event is a part of a schedule of wider activity, through the UK Government’s Standards Partnership programme which aims to increase the use of international standards in India to accelerate growth, attract investment and enhance trade. The event emphasises on safe, scalable & globally harmonized Regulations, Codes and Standards (RCS). The event was also focused at adoption of fast-track PAS (Publicly Available Specification) standards & global hydrogen certification.

The programme also strengthens BIS’s efforts under the National Green Hydrogen Mission. It helped identify gaps in standards, explore new areas, and connect with experts. Insights from global best practices will enhance India’s certification, testing, and standardization, supporting a sustainable and competitive green hydrogen economy.

The event witnessed insightful deliberations by policymakers, technical experts, and industry leaders from India and the United Kingdom. The workshop was inaugurated by Mr. Rajiv Sharma, Deputy Director General (Standardization-I), BIS, Ms. Laura Aylett, Head of Climate and Energy (British High Commission) and Ms. Abbey Dorian, Energy Sector Lead, BSI, underscoring the shared vision of India and UK to foster innovation and sustainability in the green hydrogen sector.

SBI General Backs ‘Meri Policy Mere Haath’ for PMFBY Rabi 2024-25

SBI GI Logo

Chandigarh February 07, 2025: SBI General Insurance, one of India’s leading General Insurance companies, is delighted to join hands with the Ministry of Agriculture & Farmer Welfare, Government of India for the forthcoming ‘Meri Policy Mere Haath’ campaign, a doorstep policy distribution drive under the Pradhan Mantri Fasal Bima Yojana (PMFBY) scheduled to run from 1st February to 15th March 2025, this campaign aims to provide physical policy documents to the farmers at their doorsteps to ensure awareness among farmers about the benefits of crop insurance & seamless crop insurance experience.

The aim of the “Meri Policy Mere Haath” campaign initiative is to empower farmers by ensuring transparency, accessibility & awareness in terms of central Toll-free no. 14447, National Crop insurance portal to lodge intimations in case of losses. The initiative focuses on delivering crop insurance policy documents directly to farmers, promoting awareness about the scheme’s benefits, and strengthening trust in the process. It helps farmers stay informed about their crop coverage, claims, and enrolment process under the PMFBY Scheme. During the campaign, SBI General will be conducting awareness workshops such as Fasal Bima Pathshala, Women centric workshops etc. in 8 states namely Madhya Pradesh, Uttar Pradesh, Uttarakhand, Odisha, Assam, Tamil Nadu, Maharashtra & Andhra Pradesh to sensitize farmers about the PMFBY Scheme and its benefits. The campaign will also leverage social media campaigns with dedicated hashtags like #MeriPolicyMereHaath, #PMFBY, #FasalBimaKarao, and #AtmanirbharKisan to amplify awareness and participation.

Speaking of the event, Mr. Naveen Chandra Jha, MD and CEO of SBI General Insurance, said “At SBI General Insurance, we are deeply committed to empowering India’s farming community by ensuring they have easy access to the benefits of crop insurance under PMFBY. The PMFBY scheme is bridging the risk needs of farmers by providing them a security net, offering them financial security and peace of mind. The ‘Meri Policy Mere Haath’ campaign reflects our dedication and commitment wherein we work closely with local administrations, stakeholders, and the farming community, we aim to make the policy distribution process seamless, efficient, and impactful”

Adidas and Mercedes-AMG Petronas F1 Team Unveil First Collection for Fans and Athletes

New Delhi, 7 February 2025 – Today, Adidas and the Mercedes-AMG PETRONAS F1 Team unveil their first collection, marking the beginning of an exciting new era for motorsport. Designed around shared principles of performance and excellence, the debut collections for athletes and fans offer a fresh aesthetic to the paddock, born from sport and built for culture.

The launch sees adidas bring the best of its 75-year obsession of understanding athletes to the lanes of motorsport. Reimagining the design codes of sports and sports lifestyle, the new team wear has been carefully crafted with specific cuts, performance technologies and functionalities to optimally support each member of the team during race weekends, while unifying them – and their fans – with a central design story of black, white and shades of the iconic Mercedes-AMG PETRONAS F1 Team teal.

Adidas,mercedes

Blending lifestyle aesthetics and performance functionality across apparel, footwear, and accessories, the range features a comprehensive line-up for one of the leading teams in motorsport, including: –

Driver wear: Pinnacle to the collection, is the paddock wear created for Mercedes-AMG PETRONAS F1 Team drivers, George Russell and Kimi Antonelli – which bring sport-first, performance cuts to the paddock. Recoding drivers as the athletes that they are, this product launches in a lightweight fabric made with AEROREADY technology, to support athletes to stay calm and focused in moments of pressure.

 Mechanics: Recognizing the physicality of the role, adidas and the Mercedes-AMG PETRONAS F1 Team aimed to create products that offer durability when working on machinery, flexibility when maneuvering at pace and the ability to keep the athletes cool under pressure in a range of climates. This is reflected in the details of the mechanics tops, with a cut tailored to provide mobility, a lightweight fabric, and the addition of reflective details to the front and back.

 Engineers: For the role which can make or break wins in key moments, the range fuses lifestyle cues and performance technologies with traditional cuts synonymous with these team architects. A hero piece crafted for the engineers is the lightweight, technical polo top, created with breathable materials to replace the classic white shirt.

 Fanwear: To unite the motorsport community with the Mercedes-AMG PETRONAS F1 Team, additional fanwear and driver fanwear collections are unveiled, providing this passionate fanbase with a multitude of ways to style their support for the team. Fusing influences of streetwear with motorsport culture, the collection includes loungewear, hoodies, tops and t-shirts, with additional driver-specific fanwear coming later this year.

The range features a holistic offer of special edition performance and lifestyle trainers to complete the collection. Iconic running silhouettes, Ultraboost 5 and Supernova, provide added comfort and performance in the paddock, whilst iconic adidas sneakers further allow fans to pledge their support from the sidelines and beyond. The collection is completed with a selection of technical and lifestyle caps so fans can identify themselves with their favourite team, bringing them closer together.

BIANCA MAST, PRODUCT LEAD AT ADIDAS SAID: “The collection is the culmination of hard work and dedication from our creation teams to deliver a collection that supports the sporting performance of the whole team in everything they do and is also one that fans can proudly wear both on the streets and in the stands at races. We believe sport is for everyone, at every level, and motorsport is no different. Together with the Mercedes-AMG PETRONAS F1 Team, the prospect of bringing the pinnacle of motorsports to a new audience is a one that truly excites us – and we can’t wait to see the famous three stripes in the paddock this season.”

GEORGE RUSSELL, DRIVER AT THE MERCEDES-AMG PETRONAS F1 TEAM SAID: “It’s incredible for us as a team to work with a brand like adidas that truly understands what it is like to operate at the highest levels in sport. Their knowledge, expertise and attention to detail is something that is only going to benefit us as a team and hopefully give us an advantage as we set out to fight for race wins and championships, both this season and beyond.”

KIMI ANTONELLI, DRIVER AT THE MERCEDES-AMG PETRONAS F1 TEAM SAID: “We’re hugely excited to work with adidas as a team, and personally, as I look forward to my first season in F1, it feels even more special and I’m so glad to be working with a partner who truly understands the athlete’s mindset. The first time I wore the new kit with my teammates is a moment I will remember forever, and I can’t wait to look out into the stands and see the fans wearing it too.”