Archives 2026

Mogu Mogu, The Snackable Drink Pioneer, Launches Its Global Campaign In India

Mogu Mogu, The Snackable Drink Pioneer, Launches Its Global Campaign In India

Pune, June 02: Gen Z can mute, block, and skip their way through the internet. Real life, unfortunately, has no such feature. It’s that gap – between the frictionless digital world they grew up in and the awkward, unpauseable moments of everyday life – that Mogu Mogu has built its newest global campaign around. “Wanna Skip? You Gotta Chew” lands in India this evening, at 6 PM IST, on June 1st, inviting Gen Zs to swap the phantom skip button for something that actually works: the brand’s signature sip-and-chew experience.

The campaign was conceived by Sappe Public Company Limited (SAPPE) – the Thailand-based parent of Mogu Mogu and creator of the Snack Drink category. After research on experiences among Gen Zs across global markets, three awkward scenarios surfaced as the most common ones: “The Stranger Eyes” (unbreakable eye contact with a stranger on public transport), “The Third Wheel” (being the only single person on a couple’s trip), and “The First Tinder Date” (when the profile and the person are two very different things). Each one plays out as the campaign’s creative backbone, leading to Mogu Mogu as the only response for each situation – ‘if you can’t skip it, you might as well chew through it.’

The act of chewing is physiologically linked to reduced stress and mood elevation, which makes Mogu Mogu’s “Tangible Fun” positioning more than just a tagline. It’s the reason the brand chose this particular insight: it earns the product’s place in the moment.

Vikash Singhal, Director & Founder of Sunbeam Ventures, Mogu Mogu’s distribution partner in India, said,Mogu Mogu already has genuine fans in India; Lychee, Strawberry, and Grape are consistent bestsellers, and Blackcurrant has had a strong start since its launch. This campaign gives that momentum a story. It speaks the language of a consumer who lives online but has to show up in real life, and it does so with humour and a product that genuinely delivers on the premise.”

In India, the campaign runs across YouTube and Instagram, with a media plan targeting 80%+ reach among Gen Z, with influencer content and e-commerce promotions on key online platforms. The launch also marks Mogu Mogu’s biggest product expansion in India to date, with Mogu Mogu Candy and Mogu Mogu Ice Tea entering the market for the first time. Globally, the campaign runs simultaneously across 100+ countries, making this one of the most coordinated launches in the brand’s history.

Piyajit Ruckariyapong, CEO of Sappe Public Company Limited, said, “Generation Z is a powerful force shaping global trends. They value experiences, fun, and authenticity, and Mogu Mogu understands this. The “Wanna Skip? You Gotta Chew” campaign works because the insight is honest, and the product delivers on it. We truly believe India is a critical market in this global push, and we are building here for the long term.”

As the world’s first fruit juice beverage with nata de coco, and the first drink to introduce India to the niche of snackable drinks, this campaign’s insights make Mogu Mogu different from every other drink on the shelf. Growing rapidly across 100+ countries, Mogu Mogu is renowned for its high quality and several flavour options. It is easily available in India, across modern trade, general trade, and online platforms.

Ozen Life Maadhoo Reimagines the Maldives Through the Art of Slow Luxury

For discerning traveller, the resort offers an experience of stillness, indulgence and beautifully unhurried island living

Ozen Life Maadhoo Reimagines the Maldives Through the Art of Slow Luxury

 

June 6: As luxury travellers increasingly seek privacy, presence and experiences with emotional depth, OZEN LIFE MAADHOO emerges as a rare kind of escape, one where time slows, the senses awaken, and every detail is designed for a more meaningful kind of indulgence in the Maldives.

Luxury today is no longer defined by excess alone, but by the freedom to experience a destination more deeply, more privately, and at one’s own pace. For affluent Indian travellers who increasingly value immersive escapes over hurried itineraries, slow travel has become the new marker of sophistication. At OZEN LIFE MAADHOO, set within the serene beauty of South Malé Atoll, this philosophy unfolds naturally through expansive ocean views, intuitive service, and a sense of calm that begins the moment one arrives on the island.

At the heart of the experience is the resort’s signature INDULGENCE™ Plan, a thoughtfully crafted concept that allows guests to surrender to the pleasures of island life without interruption. Days begin with leisurely Champagne breakfasts at THE PALMS and unfold into a choice of richly layered experiences; snorkelling in crystalline waters, restorative rituals at ELE | NA Elements of Nature Spa, tranquil moments in a private villa, or sunset voyages across the Indian Ocean. Dining is integral to the rhythm of the stay, from refined Far Eastern flavours at TRADITION PEKING and soulful heritage cuisine at TRADITION INDOCEYLON to reimagined Maldivian expressions at LONU. At M6m, the resort’s iconic underwater restaurant, contemporary seafood is served against a mesmerising panorama of marine life, transforming dinner into theatre.

“The most meaningful luxury today is the luxury of feeling completely present,” says Mei P. Pun, General Manager of OZEN LIFE MAADHOO. “We are seeing a growing desire among travellers for journeys that restore, inspire and allow space for genuine connection. At OZEN LIFE MAADHOO, that sense of ease is woven into the island itself—through immersive dining, intuitive wellness, ocean-led experiences and the rare pleasure of unhurried time.”

The villas at OZEN LIFE MAADHOO are designed as sanctuaries of quiet refinement, where architecture and landscape exist in seamless conversation. The beachfront Earth Villas are nestled within tropical gardens, while the overwater Wind Villas open onto uninterrupted Indian Ocean views and expansive private decks above the lagoon. For families or guests seeking greater seclusion, the Earth Pool Pavilion and THE OZEN RESIDENCE offer exceptional privacy, generous proportions and an effortless sense of exclusivity.

At OZEN LIFE MAADHOO, slow luxury is not a trend statement, but an elegant way of experiencing the Maldives—defined by space, beauty, privacy and the freedom to linger. For the modern Indian traveller seeking a journey that feels both indulgent and deeply personal, the resort offers not simply a holiday, but a return to life’s most exquisite pace.

Where time softens, the ocean shimmers, and every moment is crafted to be savoured.

Veteran GCC leader brings 20-plus years of global operations experience to Barry-Wehmiller

CHENNAI, India — June 2 — BarryWehmiller is pleased to announce the appointment of Sukumar Bhasker as Vice President – Global Competency Center (GCC), based in Chennai, India. In this role, Sukumar will lead the continued growth, capability-building and strategic evolution of BarryWehmiller’s GCC, strengthening its role as a critical engine for global innovation, engineering excellence and shared services delivery.

Sukumar joins BarryWehmiller with more than two decades of global experience in building, scaling and transforming Global Business Services (GBS) and GCC operations across geographies, including India, China, Mexico and Romania.

Most recently, he served as Partner, Technology Consulting (GCC/GBS), at EY, where he advised global organizations on setting up and scaling technology and business service centers. Prior to that, Sukumar spent several years at Flex, where he led global IT GCC operations, overseeing a workforce of more than 1,500 team members and driving enterprise-wide digital transformation, process excellence and talent initiatives.

Throughout his career, Sukumar has demonstrated a strong ability to align business strategy with technology innovation, leading initiatives in artificial intelligence, machine learning, automation, data platforms and digital transformation. He has also been deeply committed to building high-performing teams, driving team member engagement and championing diversity, equity and inclusion.

Sukumar Bhasker

Sukumar brings a unique blend of global experience, operational depth and a strong people-first mindset,” said Carol O’Neill, Chief Transformation Officer, who leads BarryWehmiller’s GCC strategy. “His track record of building and transforming large-scale global centers, combined with his focus on developing people and strengthening culture, makes him the right leader to take our GCC to the next phase of growth.”

“I am honored to join BarryWehmiller, a company renowned for its people-centric culture and commitment to meaningful leadership,” said Sukumar. “As a GCC leader in India, I look forward to driving innovation, fostering collaboration and empowering our teams to create lasting impact together. Here’s to a journey of growth, purpose and shared success.”

In his new role, Sukumar will focus on expanding the GCC’s capabilities, deepening its integration with BarryWehmiller’s global platforms and enabling innovation-led growth while continuing to build a strong, people-focused culture.

He holds a Bachelor of Engineering in electronics and communication engineering and a Master of Business Administration with an emphasis in operations management. He has completed multiple professional certifications, including an Advanced Diploma in GBS (CIMA) and a Certified Corporate Director (IOD) designation.

Shah Khandelwal Jain & Associates Marks 60 Years, Plans Middle East Offshore Expansion

Pune, Jun 2:  Shah Khandelwal Jain and Associates, Chartered Accountants, one of Pune’s most respected CA firms, marked a landmark 60th anniversary with Reconnect 2026, a grand celebratory event held over 2 days at a luxury hotel in Pune and attended by over 1000 guests including clients, alumni, and well-wishers.

Shah Khandelwal Jain & Associates Marks 60 Years, Plans Middle East Offshore Expansion

Founded in 1966 by the visionary Late Mr. C. V. Khandelwal, the firm took root when Pune was still considered a pensioner’s paradise. Six decades on, it stands as a testament to his foresight, a thriving institution with its headquarters in Pune and network offices in Aurangabad, Indore, and Bagalkot.

Commenting on this milestone, Ashish Khandelwal said,

“some of our client relationships are for almost 6 decades. The trust that our clients repose in SKJ is what drives us to achieve excellence.”

“We have kept SKJ relevant by reinventing ourselves constantly. We have combined AI with our experience to improve client service. Our 3rd generation is ready to step in and we are also increasing our global footprint”, added Neelesh Khandelwal.

The firm today employs over 200 professionals and has been the training ground for more than 1,000 Chartered Accountants who completed their articleship within its walls. Many of these students came from remote rural areas of India and some of them are now CFO’s of big corporates. Leadership of SKJ is now shared by the second generation  Partners Ashish Khandelwal and Neelesh Khandelwal  alongside Nishant Mundada, a former intern turned Partner, embodying the firm’s tradition of nurturing talent from within.

With the third generation already qualified and ready  including daughters of Ashish and Neelesh who are practising CAs  the firm’s future is firmly in capable hands.

Looking ahead,

Shah Khandelwal Jain and Associates is set to launch offshore operations in the Middle East in June 2026 and has embraced Artificial Intelligence to drive operational excellence  staying true to its founder’s forward-thinking spirit.

 

Infobip Messaging Trends Report 2026 Reveals Shift to Conversational Engagement as RCS Grows 70% in India

Business Wire India

  • Marketing & Advertising, Retail and eCommerce, finance and fintech, and real estate drive RCS adoption in India
  • Technology, software, healthcare, and fitness show strong WhatsApp momentum, indicating deeper engagement across service-driven, high-frequency communication sectors.

AI-first global cloud communication platform Infobip has released its Messaging Trends Report 2026, highlighting a clear shift to more AI-driven, conversational customer engagement.

Based on analysis of over 3.8 trillion messages globally over the past 20 years and 628 billion messages in 2025, the report shows a 70% growth in RCS interactions in India, with the user base reaching 550 million. Meanwhile, WhatsApp grew by 20%, reinforcing its role as a high-volume, engagement-driven channel.

The APAC region continues to be a powerhouse in messaging growth, with businesses deploying new messaging use cases across multiple channels, often in conjunction with AI. This is reflected in the sharp acceleration in growth, with annual messaging volumes rising from 51% in 2024 to 106% in 2025, more than doubling within a year.

Industries where secure, interactive messaging experiences provide an advantage are emerging as key drivers of RCS adoption in India, with marketing and advertising leading with a 2907% increase, followed by retail and eCommerce, finance and fintech, and real estate. This indicates a growing preference for richer messaging formats while also highlighting how RCS evolved into a more secure and trusted channel for verified, engagement-driven interactions.

A similar trend was observed on WhatsApp in India, where marketing and advertising grew by 1647%, followed by technology and software, and healthcare and fitness, reflecting sustained engagement across high-volume consumer communication channels.

Paritosh Gandhi, Director – AI Consulting and Strategic Partnerships, Infobip, said, India continues to influence global messaging trends at a scale few markets can match. As businesses embrace more secure, interactive, and experience-led communication, channels like WhatsApp and RCS are playing an increasingly important role in the evolution of customer engagement. This momentum is clearly reflected in our platform data, with WhatsApp growing 314% between 2021 and 2025, while RCS continues to expand its strategic role in richer, more trusted brand communication.”

The regional snapshot highlights a continued shift towards conversational channels in India, with WhatsApp and RCS driving growth. AI adoption is also advancing, moving beyond chatbots and automation towards agent-to-agent communication, with Infobip’s AgentOS marking the early shape of this next phase in enterprise AI.

SKKU Develops an Ultra-Stretchable Anti-Freezing Hydrogel Electrolyte Based on Liquid Metal

The research group led by Prof. Sungjune Park from the Department of Chemical Engineering has developed an ultra-stretchable, anti-freezing hydrogel electrolyte using liquid metal particles. The material can stretch up to nine times its original length while maintaining stable electrochemical performance, even at −20 °C. This work provides a promising platform for energy storage devices that must operate reliably under extreme environmental conditions.

With the rapid growth of wearable electronics, there is increasing demand for energy storage systems that combine mechanical flexibility with environmental stability. However, conventional hydrogel electrolytes typically suffer from low mechanical strength and freezing at low temperatures, leading to significant performance degradation.

The research group used liquid metal particles as an initiator for polymerization. Under ultrasonication, the bulk liquid metal was broken into fine particles, which then initiated the polymerization of acrylamide and acrylic acid to form the hydrogel. This process eliminates the need for external stimuli such as heat or ultraviolet irradiation, simplifying fabrication and improving scalability.

The group added stearyl methacrylate (SMA), a hydrophobic material that does not mix well with water, to create physical crosslinking between polymer chains. These physical crosslinks act as reversible connections within the network. When an external force is applied, the bonds can break to dissipate energy and then easily reform once the stress is released, thereby imparting exceptional stretchability and mechanical robustness to the material. As a result, the elongation at break (defined as the maximum stretch before the material fails) reached up to 900% of its original length.

After soaking the hydrogel in a lithium chloride (LiCl) solution, it exhibited anti-freezing properties by suppressing hydrogen bonding between water molecules. It maintains both ionic conductivity and mechanical flexibility even at −20 °C, where conventional hydrogel systems typically fail. Energy storage devices fabricated with this electrolyte retained 98% of their performance after 45,000 charge-discharge cycles.

The research group noted, “For practical applications, it is essential to ensure long-term stability and reproducibility in large-area manufacturing processes.”

Prof. Park stated,

“This work introduces a new design strategy for hydrogel electrolytes based on liquid metal and provides a viable platform for next-generation wearable electronics and flexible energy storage systems operating under extreme conditions.”

The research results were published on March 13 in Nano-Micro Letters.

 
 
 
 

FPT and Sembcorp Explore Opportunities in AI, Digital Infrastructure and Sustainable Development Across APAC

Business Wire India

Global technology corporation FPT recently signed a Memorandum of Understanding (MoU) with Sembcorp Development, a wholly-owned subsidiary of Sembcorp Industries (Sembcorp), for potential collaboration across the APAC region. Under the MoU, the parties will explore initiatives in artificial intelligence (AI), digital transformation, data centre development, renewable energy and sustainable urban solutions.

 

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260602029945/en/

 

 

The MOU exchange ceremony took place in Singapore during the official visit by the General Secretary of the Communist Party of Viet Nam and State President H.E. To Lam

The MOU exchange ceremony took place in Singapore during the official visit by the General Secretary of the Communist Party of Viet Nam and State President H.E. To Lam

 

The partnership brings together FPT’s leadership in AI and digital transformation with Sembcorp’s strong track record in energy and sustainable urban development. Initial areas of focus include developing AI-enabled applications for energy, utilities and urban infrastructure, by utilizing smart operations, predictive maintenance, data analytics and automation to enhance operational efficiency, resilience, and customer experience.

 

FPT and Sembcorp will evaluate opportunities to develop energy-efficient data centres and cloud ecosystem enablement, including the potential implementation of facility management solutions to improve energy optimization and sustainability performance. The scope of collaboration also extends to urban sustainability and renewable energy, where both parties aim to leverage technology for smart city planning, energy transition, carbon management and other ESG-related initiatives.

 

 

To support these objectives, FPT and Sembcorp plan to facilitate joint workshops, training sessions, and knowledge-sharing activities, promoting cross-functional collaboration between the companies’ business units, innovation teams and subject matter experts.

 

 

“Building a sustainable future requires a strong technological foundation, with AI acting as a powerful catalyst. Backed by our full-stack AI capabilities, FPT is ready to facilitate cross-border cooperation in sustainable development by spearheading large-scale digital transformation projects. Together, we will collaborate on ways to deliver practical and scalable solutions that generate lasting value for Vietnam, Singapore, and the broader APAC region”, said David Nguyen, FPT Software Senior Vice President and FPT Asia Pacific Chief Executive Officer, FPT Corporation.

 

 

“This collaboration with FPT brings together Sembcorp’s strong track record in energy and sustainable infrastructure with FPT’s capabilities in AI and digital innovation. Our energy and urban developments provide a strong foundation to deploy and scale practical solutions that improve efficiency, resilience and sustainability across our operations and markets. This will enable us to translate digital innovation into tangible improvements across our operations and deliver greater value to the customers and communities we serve,” said Gareth Wong, Chief Operating Officer, Integrated Urban Solutions, Sembcorp Industries.

 

 

Since establishing its presence in Singapore in 2007, FPT has expanded into major markets in the APAC region and become a trusted digital transformation partner to over 500 leading enterprises across critical sectors such as aviation, logistics, healthcare, and BFSI. Harnessing deep expertise in AI, cloud, data, automation, legacy modernization, and managed services, FPT has enabled organizations to maximize operational excellence and business impact. This mission is driven by an AI-first approach, leveraging the comprehensive FleziPT platform, a workforce of over 30,000 AI-augmented engineers globally, world-class infrastructure of AI Factories in Vietnam and Japan, and partnerships with global AI leaders. FPT remains committed to making AI a core competitive advantage for both the corporation and its clients.

 

 

About FPT

 

 

FPT Corporation (FPT) is a globally leading Vietnam-headquartered technology and IT services provider, with operations spanning more than 30 countries and territories. Over more than three decades, FPT has consistently delivered impactful solutions to millions of individuals and tens of thousands of organizations worldwide. With a strong focus on mastering strategic technologies, FPT continues to drive innovation across industries. As an AI-first company, FPT is committed to elevating Vietnam’s position on the global tech map and delivering world-class AI-enabled solutions for global enterprises. In 2025, FPT reported a total revenue of USD 2.66 billion and a workforce of over 54,000 employees across its core businesses.
For more information about FPT’s global IT services, please visit https://fptsoftware.com.

 

 

 

 

 

comforte Launches TAMUNIO Assure to Modernize HPE Nonstop Cryptography for the Post-Quantum Era

Business Wire India

comforte AG, a global leader in data-centric security for HPE Nonstop environments, today announced the launch of TAMUNIO Assure, a purpose-built solution for HPE Nonstop that helps organizations modernize cryptographic security without application rewrites or disruption to mission-critical systems.

 

TAMUNIO Assure helps organizations enhance SSH & SSL/TLS security, centralizing keys, credentials, certificates, and secrets, and automating certificate and key lifecycle management across HPE Nonstop systems. The result is stronger security, more cost-effective operations, and a quantum-safe security posture without rewriting critical applications or introducing high-risk platform changes.

 

 

The crypto operating model for HPE Nonstop is changing

 

 

HPE Nonstop systems power some of the world’s most demanding transaction environments, including payment networks and financial infrastructure, where continuous availability is essential. As security and compliance requirements evolve, organizations need a more centralized and automated way to manage SSH & SSL/TLS protection, keys, secrets, and certificates.

 

 

TAMUNIO Assure addresses this challenge by bringing together three critical capabilities in one HPE Nonstop-focused solution:

 

 

  • Post-quantum-ready SSH and SSL/TLS modernization to strengthen transport security while preserving existing application behavior.
  • Centralized key and secrets governance to move keys, credentials, certificates, and secrets out of scattered files, scripts, and unmanaged locations.
  • Automated certificate and key lifecycle management to reduce manual administration, lower expiration-related outage risk, and improve operational consistency.

 

The HPE Nonstop community has needed a solution like this for some time. Crypto modernization and post-quantum preparation are not abstract future concerns; they are active risks for environments that carry high-value, long-lived data today,” said Henning Horst, CTO at comforte. “With TAMUNIO Assure Nonstop teams can strengthen control, improve resilience, and prepare for post-quantum requirements on their own terms.”

 

Purpose-built cryptographic modernization for HPE Nonstop

 

 

For HPE Nonstop environments, disruption is not an option. TAMUNIO Assure helps teams modernize cryptographic protection around existing systems, extending the value of proven HPE Nonstop investments while improving auditability, operational efficiency, and long-term security posture.

 

 

By combining SSH & SSL/TLS modernization, centralized key and secrets management, lifecycle automation, and quantum-safe cryptography in one solution, comforte gives security and operations teams a simpler way to reduce risk and prepare for the next era of cryptographic security.

 

 

About comforte AG

 

 

comforte AG is a leading provider of data-centric security solutions that empower enterprises to protect sensitive information throughout its lifecycle while maintaining its usability for business operations. Headquartered in Wiesbaden, Germany, comforte is a trusted partner for global enterprises across various industries. The TAMUNIO data security platform automates the discovery, classification and protection of data within complex IT environments. With over 25 years of expertise, comforte safeguards data for over 300 global customers, including industry leaders like Visa and Mastercard, enabling them to drive digital transformation, optimize operations, and achieve sustainable growth with confidence.

 

 

For more information, visit comforte.com and follow comforte AG on LinkedIn.

 

 

 

 

 

The Body Shop Celebrates 50 Years with #BanTheGyaan Experience and Campaign Star Diksha Singh

Business Wire India

  • The immersive event brought the spirit of #BanTheGyaan to life through interactive experiences
  • The event spotlights the new campaign film featuring Mandira Bedi, Sumedh Vasudev Mudgalkar, and Diksha Singh

To mark a dual milestone, The Body Shop India hosted an immersive experiential event at its Palladium Mumbai flagship store, celebrating the brand’s 50th global anniversary, which coincides with two decades of The Body Shop’s presence in India.

 

Inspired by the brand’s new global platform, Rebellious by Nature™, the event brought together loyal customers, beauty enthusiasts, and creators alongside Harmeet Singh, Chief Brand Officer, The Body Shop Asia South, and actor, international model, women’s/animals’ rights advocate- Diksha Singh who stars in the campaign film. The celebration focused on individuality, self-expression, and purposeful beauty through immersive brand experiences celebrating fearless self-expression and community connection.

 

A major highlight was the interactive “Stamp the Gyaan” experience. Attendees actively stamped out unsolicited advice and societal pressures they wanted to leave behind, specifically the “gyaan” they wished they had banned at the age of 20. This activation brought the campaign’s core philosophy to life, reinforcing the brand’s message around embracing individuality and rejecting outdated expectations.

 

Reflecting on the campaign Diksha Singh said, “I’m thrilled to be a part of these incredible celebrations with The Body Shop India. It is a brand I have grown up with, and my personal favorite has always been the British Rose range; it is so delicate, floral, and perfect for a simple self-care ritual. Celebrating 50 years globally and 20 years in India alongside such a passionate community today has been an absolute joy.”

 

Adding to this, Harmeet Singh, Chief Brand Officer, The Body Shop Asia South, said, “Rebellious by Nature’ isn’t a campaign for us, it’s a refusal to conform. For 50 years, we’ve challenged industry orthodoxies. With #BanTheGyaan, we’re calling time on outdated rules and unsolicited opinions. Seeing consumers engage so personally with the ‘Stamp the Gyaan’ experience proves that the future of beauty is personal, purposeful, and unapologetically your own.”

 

The 50th-anniversary milestone also spotlights the launch of The Body Shop’s new Rebellious by Nature™ campaign film, featuring Mandira Bedi, Sumedh Vasudev Mudgalkar, and Diksha Singh—personalities who embody fearless individuality. The campaign highlights the brand’s commitment to ethical beauty through its most-loved product ranges, including Edelweiss, British Rose, and Ginger.

 

Marking two decades in India, The Body Shop continues to strengthen its emotional connection with Indian consumers through immersive retail experiences and purpose-led actionism. Over the coming months, the brand will roll out exciting activations, store expansions, and product launches as part of this yearlong celebration.

 

Odisha Among Four States Chosen for Critical Mineral Processing Plants Under National Mission

Bhubaneswar, June 2 (BNP): In a major boost to India’s push for self-reliance in strategic resources, the Centre has selected Odisha among four states for the establishment of critical mineral value processing plants under the National Critical Mineral Mission (NCMM).

Odisha Among Four States Chosen for Critical Mineral Processing Plants Under National Mission

Representational image

The proposed facilities, also planned in Gujarat, Telangana and Maharashtra, are aimed at strengthening India’s domestic capabilities in processing and refining critical minerals that are essential for sectors such as electric vehicles, renewable energy, semiconductors, defence and advanced manufacturing.

Union Coal and Mines Minister G. Kishan Reddy said the initiative forms part of the Centre’s long-term strategy to reduce import dependence and build a robust domestic supply chain for minerals considered strategically important for economic growth and technological advancement.

Under the National Critical Mineral Mission, the government has already undertaken large-scale auctions of critical mineral blocks and, for the first time since Independence, created separate mining blocks dedicated to strategic minerals. Officials said several mineral blocks have already been successfully auctioned, marking significant progress in securing domestic access to key resources.

As part of the next phase of the mission, the Centre is moving ahead with the establishment of value processing plants in the four selected states. Land for the proposed facilities has reportedly been allotted by respective state governments, while local administrations are preparing action plans to support project implementation.

The government has also signed multiple memorandums of understanding with several countries to strengthen international cooperation and secure global supply chains for critical minerals.

The upcoming plants are expected to significantly enhance India’s mineral processing and refining capacity — an area where the country has traditionally relied heavily on imports and overseas facilities. Odisha’s inclusion is seen as particularly significant given the state’s vast mineral reserves and strong industrial ecosystem, with the project expected to boost investment, industrial growth and employment opportunities.