Chandigarh, Dec 05th: Bank of Baroda (Bank), one of India’s leading public sector banks, today announced the launch of its latest advertising campaign featuring its global brand ambassador, Sachin Tendulkar. Building on the success of last year’s ‘Play The Masterstroke’ platform, the new campaign highlights the importance of making the right choices when pursuing life’s major goals – from buying a dream home or car to investing in one’s business. The campaign underscores that choosing the right financial partner is the true Masterstroke that helps turn aspirations into reality.
Aligned with the Bank’s retailisation strategy, the campaign focuses on four key products – Home Loans, Car Loans, MSME Loans through bob Digi Udyam and the bob Masterstroke Lite Savings Account – to drive customer acquisition and deepen market penetration. Through four warm, relatable and light-hearted films, the narratives draw from everyday experiences to showcase Bank of Baroda’s customer-centric offerings, seamless digital access and trusted services. Sachin Tendulkar, with his signature presence and authenticity, reinforces the message that the right financial partner can make all the difference.
Shri Shailendra Singh, Chief General Manager – HRM & Marketing, Bank of Baroda said, “Through Bank of Baroda’s new Masterstroke campaign, our aim is to empower every individual and support every dream, with the promise that choosing Bank of Baroda as their trusted financial partner can truly be a masterstroke. Sachin Tendulkar, our global brand ambassador, embodies the values of excellence & trust, making him the ideal choice to deliver the campaign’s core message.”
The campaign kicked off with a #WhatIsYourMasterstroke teaser which generated strong pre-launch buzz, and featured well-known influencers Jatin Sapru, cricket commentator and host, and Kamiya Jani, Founder & Editor-In-Chief at Curly Tales.
As part of a comprehensive 360° media strategy to ensure strong pan-India reach, the campaign spans television, print, social media, radio, outdoor, and cinema, and is being executed across multiple languages.
