Delhi, Dec 22:Ambrane, the home-grown consumer electronics and wearables brand, has commenced operations at its new 83,000 sq. ft. automated manufacturing facility in Kundli, Haryana, established with an investment of INR 50 crore. The expansion marks a significant milestone in the company’s automation-led growth strategy and enables Ambrane to enter new electronics categories, including IT peripherals and small appliances, moving beyond its core mobile accessories portfolio.
The new facility increases Ambrane’s overall production capacity by 200%, significantly enhancing its ability to scale, diversify, and respond to evolving consumer demand. Designed with a modular, automation-ready layout, the plant supports rapid category expansion and advanced product development through SMT lines, automated assembly stations, and real-time quality monitoring systems.
Over the past 13 years, Ambrane has sold over 40 million products in India, earning the No. 1 position in power banks and establishing itself as one of the country’s leading wearable brands. The company’s strong pan-India distribution network spans 10,000 dealers across 20 states and over 100 Tier II and Tier III cities, complemented by a robust presence on major e-commerce platforms including Amazon, Flipkart, JioMart, and Croma.
With planned automation upgrades, the Kundli facility is expected to scale production toward its full installed capacity of 15 lakh units per month. In addition to strengthening output across existing categories wearables, audio products, power banks, and charging accessories the plant will support Ambrane’s entry into IT accessories and small appliances such as air purifiers.
The facility has already generated employment for over 600 workers from nearby regions, with further hiring planned across R&D, quality, and manufacturing functions. Ambrane is also rolling out dedicated skill development programmes focused on automated manufacturing, quality assurance, and process controls to prepare the workforce for future expansion.
Commenting on the development, Mr. Ashok Rajpal, Founder & Director, Ambrane, said,
“The launch of this facility is more than an expansion of our manufacturing capabilities it represents a new horizon for Indian brands committed to innovation at global standards. With the scaled-up Kundli unit, we are well-positioned to develop new technologies and categories through processes that are faster, smarter, and more sustainable.”
As Ambrane continues to expand its international footprint across 17 countries, the company remains focused on strengthening its position as a global ambassador of Made-in-India excellence. Through consistent innovation, strong R&D, and competitive pricing, Ambrane continues to demonstrate that Indian brands can compete confidently with global players while showcasing India’s growing technological capabilities on the world stage.
