India, Dec 22:- Jajabor Brand Consultancy, an integrated communications agency, today released its year-end wrap report titled “The Jajabor Marketing Report: How India Inc Communicated in 2025” a comprehensive, sector-wise analysis capturing the defining shifts that shaped India’s business, technology, media, and communications ecosystem in 2025, and the implications for 2026.
Positioned as a forward-looking decode rather than a retrospective, the report highlights how 2025 became a reset year where visibility gave way to credibility, announcements were replaced by evidence, and communications evolved into a strategic growth and risk management function.
Drawing on data, media behaviour, policy developments, and on-ground industry signals, the report provides deep insights across technology, venture capital, fintech, creator economy, direct-to-consumer brands, policy communication, crisis and reputation management, and social and digital platforms.
Key insights from the report include:
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AI adoption matures: AI moved from hype to hard infrastructure, reshaping productivity, information delivery, and misinformation management.
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PR drives revenue and trust: Earned media, thought leadership, and data-led storytelling now directly influence credibility, search, and conversions.
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Creator economy evolves: Narratives shift from follower counts to sustainable monetisation, ownership, and compliance-led professionalism.
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Founder-Influencers rise: Founders increasingly leverage personal brands to enhance transparency and customer engagement.
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Policy communication becomes essential: Advocacy evolved from confrontational to collaborative, evidence-based engagement, especially amid regulatory developments like DPDPA and online gaming.
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Crisis response compresses: Brands must prioritise preparedness, speed, and proof as response windows shorten.
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Digital fragmentation: Platform-specific strategies are now critical, replacing one-size-fits-all approaches.
Upasna Dash, Founder & CEO, Jajabor Brand Consultancy, commented;
“2025 has been a truly defining and dynamic year for communications, shaped by multiple forces creating a seismic shift in the industry. AI is no longer at the cusp of adoption it is actively reshaping how information is delivered and how productivity and responses are optimised. At the same time, audiences are sharper, making trust and credibility the true differentiators for brands. As we enter 2026, brands must not just adopt change but operationalise it with clarity, credibility, and purpose in an increasingly AI-driven environment.”
The report also offers a 2026 outlook, highlighting the need for brands to prepare for AI-first communications, tighter regulatory scrutiny, creator accountability, zero-click discovery, and rising expectations around transparency and trust.
Designed for business leaders, founders, communication heads, policymakers, and investors, “The Jajabor Marketing Report: How India Inc Communicated in 2025” serves as both a strategic reference for understanding 2025 and a practical guide for navigating the next phase of India’s rapidly evolving media and business landscape.
