Celebrating an Aatmanirbhar Christmas: Aara Play’s Design Challenge Captures the Heart of the Nation!
New Delhi, India, Dec 24: This Christmas, the greatest story isn’t coming from the North Pole – it’s coming from right here in India. Aara Play is proud to report a phenomenal response to the DesignDollChallenge 2026, launched on Children’s Day to reclaim the narrative of Indian toys.
From Kashmir to Kanyakumari, participants are answering the call to create a doll that reflects our skin, our stories, and our style. “We started this journey on November 14th to find a ‘Bringer of Light’ (Aara), and the brilliance we’ve seen so far is blinding,” says Co-Founder Ankita Mehra.
As we celebrate the season of joy, we invite every Indian with a creative bone in their body to join this historic mission. Help us build a toy industry that doesn’t just import heroes but creates them.
The doors are open. The platform is yours. This Christmas, give India the gift of its own identity. Join the DesignDollChallenge 2026 today!
