By- Rajavelu NK, CEO-Crop Protection Business, Godrej Agrovet Ltd
India’s crop protection landscape has fundamentally shifted—from protecting yields to securing food security amid climate volatility, labour scarcity, and fragmented landholdings. The sector has pivoted decisively toward precision-driven resilience, establishing India as a global leader in both agrochemical consumption and exports.In 2025, this transformation accelerated. Extreme climate events intensified pest pressures and resistance risks, compelling farmers toward integrated pest management and precision spraying. The Drone Didi initiative brought targeted crop protection mainstream through 15,000 women’s self-help groups, while 20 percent of smallholders adopted AI-driven pest advisories. These shifts mark a critical transition: from reactive protection to predictive intelligence.
Climate Volatility Is Driving Structural Change
The dynamics of weeds and pests are being drastically changed by climate change. Heat stress, constant humidity, and erratic rainfall are making traditional control techniques useless. Farmers who use pesticides more frequently run the risk of experiencing diminishing returns and the risk of triggering pesticide resistance a vicious cycle that demands a new approach. Crop protection must now integrate into broader adaptive systems: crop rotation, integrated pest management, and precision application the right product, at the right dose, in the right place.
Smallholders Will Determine Success
India’s smallholder farmers the agricultural backbone operate with limited capital and minimal extension support. A digital layer is emerging: 60-70 percent access weather and pest alerts via SMS, WhatsApp, and vernacular apps, though only 20 percent use AI platforms. These tools guide critical decisions from sowing to spray schedules. Innovation extends beyond molecules. Crop-specific advisory, bundled solutions, regional-language support, and practical stewardship proper dosage, protective equipment, storage matter equally. Digital channels and field demonstrations enable correct, safe application.
Counterfeits Undermine Trust and Ecosystems
Counterfeit and substandard pesticides pose a corrosive threat. An estimated 25 percent of India’s pesticide market is compromised by fakes, eroding farmer confidence, distorting markets, and introducing environmental risks. The solution requires synergy: government enforcement, retail accountability, packaging traceability, and farmer education working in concert.
The Future: Intelligence-Led Integration
Innovation is reshaping application methods. Government approval of drone spraying through mechanization schemes marks a watershed moment. Drones deliver precision correct dose, correct timing, and correct placement reducing water usage and operator exposure. Simultaneously, AI-powered pest monitoring and satellite-based advisories shift spraying from reaction to prediction. The National Pest Surveillance framework, powered by machine learning, exemplifies this evolution.
Public-private partnerships are accelerating this transition across drone adoption, pest surveillance, and counterfeit control. The recognition is clear: agricultural challenges transcend individual stakeholders.
India’s crop protection story is at an inflection point. Climate stress, resistance risks, and smallholder constraints are formidable. Yet science, technology, regulation, and farmer-centric engagement offer a viable path forward. Success in 2026 will not be measured by volume applied but by resilience built. Precision, integration, and education anchored by strong enforcement and innovation will determine whether India protects its crops while preserving soils, ecosystems, and farmer livelihoods for decades to come.
