New Delhi, Jan 20: Zomato, India’s food ordering and delivery platform, launches a video campaign featuring Indian cricketer Smriti Mandhana that flips the script on healthy eating: it’s not about restriction, it’s about choosing hard because hard is what makes you better.
The film draws a compelling parallel between Mandhana’s journey, from winning World Cups and reaching new milestones to navigating personal challenges, and the everyday choices we all face. Through unwavering discipline and determination, she has consistently chosen the harder path to become one of India’s most celebrated cricketers.
The campaign deliberately shifts the narrative around healthy eating. Instead of positioning it as deprivation or a New Year’s resolution destined to fail, Zomato frames it as what elite performers do, making disciplined choices that compound over time. This isn’t about guilt. It’s about ambition. The same mindset that drives athletic excellence can drive personal health goals.
Commenting on the campaign, Sahibjeet Singh Sawhney, Marketing Head, Zomato said,
“Smriti’s journey reminds us that excellence isn’t built on easy choices; it’s built on the hard ones, made consistently. This campaign isn’t about guilt or New Year resolutions that fade by February. It’s about reframing healthy eating as an act of strength and ambition. With Healthy Mode, we’re giving customers the tools to make those hard choices easier, so that discipline becomes habit, and habit becomes transformation.”
The multi-channel campaign will be brought to life through digital and social media.
To convert intent into action, the campaign spotlights Healthy Mode, Zomato’s feature that removes friction from choosing healthy:
- Healthy Scores at a glance
- Macro breakdowns
- Healthier alternatives across every cuisine
- One-tap filtering
Healthy Mode aligns with Zomato’s core mission of “Better food for more people.” By making nutritional information accessible and actionable, the platform aims to transform healthy eating from an occasional choice to an everyday ordering habit. Check out the Healthy Mode on Zomato.
