Kenvue today announced a dual brand strategy with ORSL™ and eRZL™, reinforcing its leadership in India’s hydration category. This move offers consumers scientifically backed solutions for both diarrheal and everyday hydration, addressing dehydration as an increasingly important public health concern.
Under its “Double Power for Complete Hydration” strategy, Kenvue will now provide two distinct, science-driven brands:
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ORSL™: The rebranded ORS portfolio, formulated according to World Health Organization (WHO) guidelines, targets diarrheal dehydration. It is available in Ready-to-Drink and Powder formats.
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eRZL™: Previously part of the ORSL electrolyte drink portfolio, eRZL™ is now a standalone brand for everyday hydration and recovery, catering to tiredness, exhaustion, heat stress, and mild to moderate dehydration.
eRZL™ – New & Improved Composition
The new eRZL™ formula delivers faster hydration than water, with 1.4x more electrolytes and 8x less sugar than the previous version, combining Sodium, Potassium, Chloride, Vitamin C, and real fruit juice for a tasty, guilt-free hydration experience. Designed for daily hydration, eRZL™ helps consumers replenish fluids, restore electrolytes, and recover from physical stress or fatigue.
Commenting on the dual brand strategy,
Manish Anandani, Managing Director – India, Kenvue, said:
“For years, we have led India’s hydration category by understanding consumer needs and leveraging science. With dehydration emerging as a key health concern, we are proud to introduce a two-brand strategy—ORSL™ for diarrheal hydration and eRZL™ for everyday hydration. These brands will strengthen awareness about proper hydration and complement broader public health efforts.”
Prashant Shinde, Business Unit Head – Self Care, Kenvue India, added:
“As health and wellness trends accelerate, consumers are seeking low-sugar, low-calorie, science-backed hydration options. The all-new eRZL™ with its improved composition offers a healthier solution to feel better faster when depleted or fatigued.”
Dr. Nikhil Bangale, Head of Medical & Safety Sciences, Kenvue India, highlighted:
While diarrheal dehydration is widely recognized, everyday dehydration often goes unnoticed, particularly under rising heat and physical stress. Rehydration today goes beyond water and home remedies, requiring scientifically formulated electrolyte solutions. Consumers should choose drinks based on optimal electrolyte concentration, key nutrients, and energy to ensure faster and effective hydration.”
With ORSL™ and eRZL™, Kenvue continues to innovate and expand its hydration portfolio, delivering scientifically validated solutions for consumers across India, whether addressing illness or supporting daily hydration needs.
