Mamaearth Onboards Sreeleela as Hair Care Category Brand Ambassador; Unveils Valentine’s Day Film for Rosemary Anti-Hair Fall Shampoo
Feb 06: Mamaearth, India’s leading purpose-driven personal care brand, has unveiled its latest campaign for the Rosemary Anti-Hair Fall Shampoo, onboarding South Indian and Bollywood actress Sreeleela as the new brand ambassador for the hair care range. With her youthful charm, authenticity, and strong Gen Z connect, Sreeleela brings a refreshing new energy to the brand.
This association marks a significant milestone in Mamaearth’s journey as well as in Sreeleela’s fast-rising career. Known for her natural appeal and inclination towards wellness, she strongly aligns with Mamaearth’s ethos of delivering effective personal care solutions rooted in natural, toxin-free ingredients.
Set in a packed cricket stadium, the campaign film features Sreeleela alongside actor and dancer Shantanu Maheshwari in a light-hearted, playful moment on the Kiss Cam. As the two share a close moment, the mood shifts when Shantanu runs his fingers through her hair, and a few strands come loose, instantly magnified on the stadium’s big screen. The crowd reacts, turning a personal moment into a very public one.
The film then introduces Mamaearth Rosemary Anti Hair Fall Shampoo, powered by the goodness of Rosemary and Methi Dana, as a solution designed to help reduce hair fall and strengthen hair. In a confident turn of events, the film closes with Sreeleela returning to the stadium with visibly healthier, fuller-looking hair, reclaiming the moment and ending the story on a strong, self-assured note.
Speaking about the campaign, Sreeleela said,
“I’m excited to be a part of this campaign as it brings together a fun, relatable story that reflects real, everyday moments. The film addresses concerns like hair fall in a light and honest way, without exaggeration. What truly draws me to Mamaearth is the brand’s philosophy of using thoughtfully chosen, natural ingredients backed by proven efficacy. Being associated with a brand that addresses real consumer needs with effective, ingredient-led solutions makes this campaign feel authentic and meaningful to me.”
Snigdha Anand, SVP & Brand Head – Marketing, Mamaearth, added,
“With this campaign, our intent was to tell a story that feels familiar and easy to recognise, without over-dramatizing the concern. By placing hair fall in a moment of closeness and public visibility, the narrative remains honest while clearly establishing the product’s role. Welcoming Sreeleela as the new face of Mamaearth’s hair care category is a strategic step in strengthening our relevance with a younger, evolving consumer base, while continuing to focus on effective, ingredient-led hair care solutions.”
The campaign is rolled out across digital and social platforms, bringing ingredient-led hair care into everyday conversations through relatable storytelling. With Sreeleela at the forefront, Mamaearth continues to build a modern, trust-led narrative around hair fall, confidence, and solutions powered by nature.
